Who is a music industry plant? And does it matter?
Who is a music industry plant? And does it matter?  
Podcast: The Indicator from Planet Money
Published On: Mon Aug 03 2026
Description: Musicians from the Rolling Stones to up-and-coming pop star Bella Kay have one thing in common: Influencers are being paid to promote their songs. On today's show: Who is an industry plant and why does it matter? Fact checking by Tyler Jones. Your Next Listen — Two Indicators: the influencer industryConnect with The Indicator — Sign up for The Indicator’s weekly newsletter! — Buy the Planet Money book — Find our socials, YouTube and more! — For sponsor-free episodes, subscribe to NPR+ Support public media with NPR+ and enjoy perks for over 25 podcasts like this one. This show’s perks include sponsor-free listening. Learn more at plus.npr.org.See pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences.NPR Privacy Policy