If SEO is actually dying, what should marketers stop doing today?
If SEO is actually dying, what should marketers stop doing today?  
Podcast: MarTech Podcast ™ // Marketing + Technology = Business Growth
Published On: Wed Apr 29 2026
Description: SEO's declining effectiveness demands new customer acquisition strategies. Ruth Zive, Chief Marketing Officer at Voices, shares how voice-first technology is reshaping brand engagement for enterprise clients like Microsoft and BMW. She outlines tactical approaches for transitioning from search-dependent marketing to direct customer outreach and voice-powered brand experiences. The discussion covers practical frameworks for reducing AI-generated strategy bloat while accelerating go-to-market execution.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.