Do Agile Processes Deliver Better ROI Than Integrating New Martech Tools?
Do Agile Processes Deliver Better ROI Than Integrating New Martech Tools?  
Podcast: MarTech Podcast ™ // Marketing + Technology = Business Growth
Published On: Tue Jun 24 2025
Description: Agile processes often deliver better ROI than new martech tools. Greg Kihlström, principal of The Agile Brand and advisor to companies like Adidas and Toyota, shares his expertise on implementing agile approaches to marketing technology. He emphasizes establishing good measurement frameworks before adding new tools, creating agreement on success metrics, and developing cyclical workflows that prioritize process improvements over constant technology acquisition.  Show Notes Connect With:Greg Kihlström: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.