Should you boost your best-performing LinkedIn posts with paid?
Should you boost your best-performing LinkedIn posts with paid?  
Podcast: MarTech Podcast ™ // Marketing + Technology = Business Growth
Published On: Tue May 26 2026
Description: LinkedIn authority increasingly belongs to executives, not brands. Adam Rich, CEO of Known For and founder of Thrillist, explains how professional networks drive B2B marketing success. Rich discusses using expert-in-the-loop AI systems to scale executive content creation and strategic approaches to LinkedIn paid promotion that maintain authenticity while expanding reach to first-party audiences.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.