How AI orchestration will shape the next wave of software innovation
How AI orchestration will shape the next wave of software innovation  
Podcast: MarTech Podcast ™ // Marketing + Technology = Business Growth
Published On: Mon Jun 02 2025
Description: The AI arms race is a head fake. Tom Chavez, Founding General Partner at super{set}, shares his expertise as a serial entrepreneur who has built companies acquired by Salesforce and Microsoft. He explains how marketers can leverage synthetic data to maximize efficiency with smaller, high-quality datasets rather than massive volumes of dirty information. Tom also reveals how AI orchestration can transform marketing workflows by automating repetitive tasks while augmenting human creativity rather than replacing it.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.