The biggest trap in “going video” for a business podcast
The biggest trap in “going video” for a business podcast  
Podcast: MarTech Podcast ™ // Marketing + Technology = Business Growth
Published On: Fri Apr 03 2026
Description: Most business podcasts fail when they add video without understanding audience behavior. Cody Gough, Podcast Growth Strategist at NerdWallet, has scaled award-winning shows for global brands including Discovery and built Curiosity Daily into a top science podcast. He reveals why genuine listener reactions signal true market fit over vanity metrics. Gough explains how to build sustainable organic growth by focusing on community engagement rather than just distributing audio content.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.