Marketers will be embarrassed they used to do manually
Marketers will be embarrassed they used to do manually  
Podcast: MarTech Podcast ™ // Marketing + Technology = Business Growth
Published On: Fri Feb 20 2026
Description: AI-powered video production is replacing traditional filmed advertising. Ariel Kelman, President and CMO at Salesforce, explains how marketers will abandon manual video creation within five years. His team built a complete animated flythrough of four event spaces in six hours using AI video tools, a project that previously would have required massive crews and budgets. Salesforce now chains together AI production tools that transform stills and short clips into high-quality 30-second spots without traditional film crews.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.