One thing marketers are overcomplicating
One thing marketers are overcomplicating  
Podcast: MarTech Podcast ™ // Marketing + Technology = Business Growth
Published On: Tue May 12 2026
Description: Marketers are overcomplicating AI implementation by trying to solve everything at once. Isaac Ferreira, VP of AI Growth Systems at Shift Paradigm, explains how AI disruption is reshaping marketing technology stacks and buyer journeys simultaneously. The conversation covers building contextual intelligence layers beneath existing SaaS platforms, implementing agentic governance systems for enterprise AI adoption, and developing discovery architecture that cuts through AI-mediated customer interactions.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.