Why Marketers Should Treat AI Like a Frenemy
Why Marketers Should Treat AI Like a Frenemy  
Podcast: MarTech Podcast ™ // Marketing + Technology = Business Growth
Published On: Mon Nov 10 2025
Description: AI reliability challenges plague over half of marketers despite vendor promises of perfect insights. Charlie Grinnell is Co-CEO of RightMetric, a strategic research firm specializing in external data intelligence for competitive advantage. The discussion covers treating AI as a "frenemy" that requires human oversight, building automation workflows through iterative prompt refinement, and combining internal analytics with external market signals for strategic context.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.