The biggest mistake in building orchestration workflows
The biggest mistake in building orchestration workflows  
Podcast: MarTech Podcast ™ // Marketing + Technology = Business Growth
Published On: Thu Feb 05 2026
Description: Creative teams waste hours on approval bottlenecks and unclear handoffs. Christine Royston, CMO at Wrike, explains how AI-powered workflow orchestration eliminates these friction points. She details automated approval routing systems that clarify roles and responsibilities, plus integration strategies that keep all creative collaboration within a single platform to prevent conflicting feedback loops.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.