Episode 49: Why You’re Not at $100K Per Month (And How to Fix That) - Part 2
Episode 49: Why You’re Not at $100K Per Month (And How to Fix That) - Part 2  
Podcast: Strength in Numbers with Marcus Crigler
Published On: Tue Mar 17 2026
Description: In this episode of the Strength in Numbers podcast, Marcus Crigler and Kaden Hackney continue their conversation about what it really takes to build a real estate business that produces $100,000 per month in profit.They started off last week discussing how to build a business to a hundred thousand profit a month through the hustle phase. Now, they are diving into the secure phase.This is the phase most entrepreneurs skip. Instead of strengthening their financial foundation, many businesses jump straight into expansion. This is a must-listen episode. Enjoy the show!You’ll Learn How To:Build a financial foundation for long-term growthAvoid the common mistake of skipping the secure phaseCreate reserves that protect your businessEliminate bad debt and strengthen financial habitsWhat You’ll Learn in This Episode:(02:03) What is the secure phase, and why do most entrepreneurs skip it(02:58) Choosing safety first accelerates long-term growth(03:52) The marshmallow experiment and the power of delayed gratification in business(06:00) Key steps involved in the secure phase(06:27) The importance of holding three times the business expenses in reserves(07:55) Reserves protect you when the market shifts(09:36) What counts as fixed expenses inside your business(10:18) Marketing should always be treated as a fixed expense(11:16) Why does short-term debt require additional financial reserves(13:26) The risks of carrying large inventories with little cash(16:03) Playing to win vs playing not to lose(16:42) Eliminating bad debt and what qualifies as bad debt in business(21:20) Discipline for risk tolerance(22:03) Getting yourself paid(23:08) Avoiding the “good month vs bad month” lifestyle(25:30) Tax strategies entrepreneurs should begin implementing earlyWho This Episode Is For:Real estate entrepreneurs who are trying to stabilize their incomeInvestors who want stronger financial systemsEntrepreneurs who want to scaleWhy You Should Listen:If you want to grow your business without constantly feeling like you are one bad month away from starting over, this episode will show you the financial habits that make long-term success possible.Connect with Marcus Crigler:Website: https://beccfo.com/LinkedIn: https://www.linkedin.com/in/marcus-crigler-cpa-977a45b7 Facebook: https://facebook.com/marcus.crigler