Episode 5: How to Build a NET Million Dollar Real Estate Business
Episode 5: How to Build a NET Million Dollar Real Estate Business  
Podcast: Strength in Numbers with Marcus Crigler
Published On: Tue Oct 14 2025
Description: Most investors want to make a million dollars, but few know how actually to keep it. In this episode, Marcus Crigler talks with Benmont Locker, founder of Ramp REI, about what it really takes to build a lean, profitable real estate business that nets seven figures.Benmont walks through the real numbers behind a million-dollar business, from how much to spend on marketing and people, to how to build profit into your operations from day one. If you’ve ever wondered what a healthy, scalable real estate business should look like, this episode breaks it down step by step.You’ll Learn How To:Build profit into your business from the startShift from low-quality leads to high-intent marketingCreate a data-driven, predictable sales processUnderstand the real costs behind a million-dollar netWhat You’ll Learn in This Episode:(01:03) Meet Benmont Locker and how he scaled from retail to real estate coaching(06:50) How do I make a million dollars?(08:35) Three keys to building a profitable operation: High-intent marketing(09:16) Three keys to building a profitable operation: Being great at sales(09:41) Three keys to building a profitable operation: Building from a net margin perspective(10:48) Why inbound leads outperform cold calls every time(13:43) How poor marketing culture kills your margins(16:07) Avoidance 101(16:53) “Required results” vs. KPIs(18:16) The “three-legged stool” model(22:42) Understanding your market’s receptiveness to cash offers(24:25) The truth about scaling marketing budgets and diminishing returns(25:47) Building a good sales culture in every single role(26:03) “Total store awareness”(28:46) How many people do you really need to run a million-dollar business(31:48) The “decade rule”(34:35) The 30-30-10 formula: 30% marketing, 30% people, 10% G&A = 30% net(37:12) Why it’s nearly impossible to fix bad margins after scaling too bigWho This Episode Is For:Real estate entrepreneurs ready to move beyond deal-to-deal incomeOperators doing 10–50 deals a year who want to scale the right wayLeaders who want real clarity around their numbers and marginsInvestors building a lean, profitable seven-figure businessWhy You Should Listen:If you’re tired of working hard without seeing real profit, this episode is for you. Marcus and Benmont show exactly how to build a business that’s simple, scalable, and actually pays you, not just one that looks good on paper.Connect with Benmont Locker:Website: https://ramprei.com/ Connect with Marcus Crigler:Website: https://beccfo.com/LinkedIn: https://www.linkedin.com/in/marcus-crigler-cpa-977a45b7 Facebook: https://facebook.com/marcus.crigler