Episode 51: Expansion Phase - Why You’re Not at $100K Per Month (And How to Fix That) - Part 3
Episode 51: Expansion Phase - Why You’re Not at $100K Per Month (And How to Fix That) - Part 3  
Podcast: Strength in Numbers with Marcus Crigler
Published On: Tue Mar 24 2026
Description: In Part 3 of this series, Marcus Crigler and Kaden Hackney break down what it really takes to achieve consistent $ 100,000 months and why most business owners get stuck before they ever reach that goal.For today's episode, they focus on the expansion phase, where growth becomes intentional, not just with more deals, but with smarter decisions, better systems, and the right people in place.They also call out one of the biggest mistakes entrepreneurs make and the misconceptions about expansion.Listen and enjoy the show!You’ll Learn How To:Scale your business toward consistent $100K monthsUse reserves the right way when hiring and investingStay focused on what’s already workingBuild the right team to support your growthWhat You’ll Learn in This Episode:(01:26) Expansion phase explained(02:36) Growing business through wise investment(03:21) The difference between revenue and actual cash flow(04:37) You should only grow expenses when you have reserves(08:13) The “right move at the wrong time” problem in business(10:57) Stay in your lane: expand what already works(12:34) The three-legged stool in marketing(15:08) How taxes change when you hit higher income levels(16:54) Why expansion is the time to bring in experts(20:23) Managing profits and moving from monthly to quarterly decisions(22:28) Your goal should be 6 months of reserves or $1M in the bank(24:00) Thinking beyond the deal in front of you(26:00) Growth is uncomfortableWho This Episode is For:Business owners who are making money but not building real wealthAnyone trying to scale without burning cashOperators who are ready to grow smarterWhy You Should Listen:This episode shows you how to expand the right way by protecting your cash, doubling down on what works, and building a business that supports your life.Connect with Marcus Crigler:Website: https://beccfo.com/LinkedIn: https://www.linkedin.com/in/marcus-crigler-cpa-977a45b7 Facebook: https://facebook.com/marcus.crigler