Episode 9: It's Not Leads, Not Deals, Not Revenue - This ONE Thing Keeps You in Business
Podcast: Strength in Numbers with Marcus CriglerPublished On: Tue Oct 28 2025
Description: You can have the best marketing, a steady flow of deals, and big revenue months, but if you don’t manage your cash, your business won’t last.For today's episode, Marcus Crigler breaks down the real key to staying in business: mastering cash flow. Drawing from years of experience, Marcus shares his five most practical and proven strategies for managing cash so you won't live from deal to deal and finally take control of your finances.You’ll Learn How To:Manage your cash like a pro, no matter your revenue sizeSet a consistent bill-pay schedule that keeps you in controlBuild cash reserves that protect your business through slow monthsForecast your cash flow weekly to make smarter decisionsWhat You’ll Learn in This Episode:(01:46) One thing that keeps you up at night(02:15) How to keep you in business as a real estate entrepreneur(03:43) The daily cash report: a simple millionaire habit that keeps you grounded(05:22) Why you should only pay bills once a week(07:32) Why every investor must build reserves(09:19) The right way to forecast your cash flow weekly(11:50) What is a balance sheet?(12:18) What to watch for on your balance sheet(14:12) Maximize speed and cash(15:08) The top 5 habits that keep your business healthy and growingWho This Episode Is For:Real estate entrepreneurs who are tired of living deal by dealBusiness owners who struggle with unpredictable cash flowInvestors who want to understand and control their numbersWhy You Should Listen:This episode gives you a practical, no-fluff blueprint for keeping your business stable, growing, and profitable no matter what the market looks like.Connect with Marcus Crigler:Website: https://beccfo.com/LinkedIn: https://www.linkedin.com/in/marcus-crigler-cpa-977a45b7 Facebook: https://facebook.com/marcus.crigler
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