111 How to have an authentic personal brand with Allison Walsh
111 How to have an authentic personal brand with Allison Walsh  
Podcast: Making Money Online with Lisa Johnson
Published On: Mon Jul 24 2023
Description: Building an authentic personal brand is a topic I love talking about and it's an ethos I apply in my own business and encourage others to do too.  My guest today is Allison Walsh, a coach and consultant, who helps others build stand-out brands that get to the heart of what makes them unique while sharing their story and skills to connect with their ideal clients.  What You'll Learn In This Episode: - What makes a great personal brand and why branding goes so much deeper than logos and fonts.  - Allison takes each of her clients on the path of self-discovery to uncover the critical points of their story and personality that are pivotal to their brand, and how this shapes their messaging.  - Why 'purpose' should always be your starting point when it comes to brand building and how to show up as your whole self, not a shiny version you think people want to see.  - How to responsibly share your highs and lows with your followers and how to embrace the vulnerability that comes with having a personal brand. Resources:  - Download my FREE Launch Strategy Guide - Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel  - Find all of Allison's services and learn more about her work at www.allisonwalshconsulting.com