Turn Your Cybersecurity Strategy Into a Marketing Superpower
Podcast: Experts of ExperiencePublished On: Wed Jun 11 2025
Description: Think cybersecurity is just an IT issue? Think again. Eden Data founder & CEO, Taylor Hersom, joins us to expose how security is no longer just about avoiding breaches — it's a powerful tool for building customer trust, boosting sales, and standing out in a crowded market.He shares why smart companies are making cybersecurity part of the brand conversation and how marketing and CX leaders can leverage security to win hearts (and wallets). We also dig into the uncomfortable truth that most data breaches aren’t the work of sophisticated hackers — they’re caused by everyday human mistakes.From the surprising details behind the Coinbase breach to the silent risks of AI misuse, Taylor pulls back the curtain on what’s really threatening your customer experience. If you think your team is in the clear, this episode might change your mind. Key Moments:00:00 Who is Taylor Hersom, Founder & CEO of Eden Data?04:39 Taylor's Journey to Cybersecurity07:49 Building & Scaling Eden Data29:53 Current Cybersecurity Threats39:20 Client Engagement and Cybersecurity as a Sales Strategy45:56 Cybersecurity Training and Human Error47:54 Leveraging AI in Cybersecurity50:32 Future Threats and Everyday Security Tips57:43 Recovering Trust After a Data Breach59:35 Building a Culture of Cybersecurity –Are your teams facing growing demands? Join CX leaders transforming their AI strategy with Agentforce. Start achieving your ambitious goals. Visit salesforce.com/agentforce Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org
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