Burn the Ships: Bankruptcy, Comebacks & Building LeadHackers ft. Alex Machuca
Podcast: Coffeez for Closers with Joe ShalabyPublished On: Fri Aug 15 2025
Description: In this episode of Coffeez for Closers, we sit down with Alex Machuca—founder of LeadHackers, branding advisor, and proof that true builders never stop building.From scaling a startup to $500K/month… to bankruptcy… to calling every single customer and rebuilding trust from scratch—Alex’s story is a masterclass in grit, integrity, and relentlessness.We talk about:• Losing it all—and why he owned it anyway• Rebuilding from $2,000 and a $2K course• Working 18-hour days and loving every second• Imposter syndrome in the big leagues• Why delegation saved his business• Lead gen, brand building, and being a first-time fatherOne of the rawest, realest convos yet—with a builder who refuses to quit.
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