168. Building a Winning Brand: College Sports Fashion and Business Growth
168. Building a Winning Brand: College Sports Fashion and Business Growth  
Podcast: The Marketing Madmen
Published On: Fri Dec 06 2024
Description: Join Nick Constantino on The Marketing MadMen podcast as he sits down with Shena Simmons, CEO of Stewart Simmons. Discover how Shena transitioned from corporate finance to creating stylish, game-day apparel for women. This episode dives into brand growth, market challenges, and the future of women's sports fashion. 🎧📈🏈 Key Takeaways The importance of understanding school traditions and cultures in product development. Strategies for expanding a niche brand across multiple sports and universities. Managing inventory and licensing complexities in the collegiate market. The rise of women's sports and its impact on the apparel industry. Balancing work-life priorities while building a successful brand. Shena Simmons, Stewart Simmons, College Sports Apparel, Women's Sports Fashion, Brand Growth, Collegiate Licensing, Game Day Apparel, Work-Life Balance, Sports Merchandise  patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.