Acquisition in Podcasting, Spotify Ambassador Ads, Branded Music Pitfalls
Podcast: Sounds ProfitablePublished On: Thu Jan 11 2024
Description: Here's what you need to know for today in the business of podcasting:Podcast Acquisitions & Investments - 2023 Industry Recap by Bryan BarlettaAmbassador Ads are going away.The Untapped Potential of Audio in Retail Media Networks by Joshua YamuderIf music marketing is a gateway to culture, brands must navigate carefully, execs say…as for the rest of the news: The recently-canceled podcast Death, Sex & Money from WNYC has been revived by Slate, and if you’re interested in more coverage of marketers seeking authenticity in their campaigns: check out Digiday’s piece on brands shifting their approach to influencers.
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