Podcast Advertising's Q1, The Safest Advertising Bet, & More
Podcast: Sounds ProfitablePublished On: Fri May 03 2024
Description: Here's what you need to know for this week in the business of podcasting: The IAB Tech Lab introduces new guidelines for podcast measurement, Magellan AI publishes the top podcast advertisers of March and a Q1 podcast advertising benchmark, sports advertising is on the rise (and podcasts are a good opportunity), and Tom Webster shares a bounty of useful research to show podcasting is the safe bet. Find links to every article discussed and read the full write-up at Sounds Profitable.com
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