Podcasting Has Earned Its Seat. Who’s Ready to be at the Table?
Podcasting Has Earned Its Seat. Who’s Ready to be at the Table?  
Podcast: Sounds Profitable
Published On: Thu Apr 09 2026
Description: With podcasting having arrived at the mainstream, it’s time for the industry to be in the rooms where decisions are made.Podcasting has reached mainstream status, with 55% of Americans consuming a podcast monthly, and industry leaders are now expanding their presence beyond podcast-specific events into major global advertising and marketing conferences. Sounds Profitable is driving this growth by placing podcasting content at high-profile venues like SXSW, Advertising Week Europe, and Cannes Lions to attract brand strategists, media buyers, and agency decision-makers. A key opportunity remains the roughly 25% of American adults who have never tried podcasting, representing a significant untapped audience for podcast content creators and advertisers.Written by Tom WebsterEdited and narrated by Gavin GaddisText and audio edited by Gavin GaddisClick here to register for the Audio Primes webinar.Find the full article here on Sounds Profitable.