From Social Proof to Parasocial Proof: How Podcasts Provide the Scaffolding for Social Campaigns
From Social Proof to Parasocial Proof: How Podcasts Provide the Scaffolding for Social Campaigns  
Podcast: Sounds Profitable
Published On: Wed Aug 06 2025
Description: New data from Sounds Profitable about how podcasts influence action could also suggest a symbiotic relationship with social media. Written and narrated by Tom Webster Edited by Bryan Barletta and Gavin Gaddis Audio editing by Gavin Gaddis Find the full article here on Sounds Profitable.