EP71 * Jaxton Mortensen * Death before Dishonor: Pro Bull Rider perspective on fear, fatherhood & mental control
Podcast: TARGETED PodcastPublished On: Mon Apr 20 2026
Description: What happens in your mind when fear hits—and you only have 8 seconds to win or lose? Professional bull rider Jaxton Mortensen breaks down the 90% mental game behind one of the most dangerous sports in the world. Welcome back to Targeted Podcast, hosted by former military commander and bestselling author Atlas Aultman. In this episode, we sit down with professional bull rider Jaxton Mortensen, a multi-time winner, new father, and elite competitor who lives life 8 seconds at a time for a living. From riding his first bulls as a kid to competing at the highest levels, Jaxton reveals what it really takes to step into fear and perform anyway. This is not just about bull riding. This is about mental toughness, discipline, and controlling fear under pressure. Inside this episode: Why bull riding is 90% mental How elite performers shut down fear instantly The “inferno mindset” that blocks doubt and hesitation Breathing techniques that prevent blackout under stress What tunnel vision feels like in life-or-death moments Lessons from growing up with a professional bull rider father The mindset shift that turns fear into performance Whether you're into fitness, self-improvement, combat mindset, or leadership, this episode will challenge how you think about pressure, fear, and execution. If you want to become more focused, more disciplined, and more dangerous in your thinking—this is for you. ⏱️ CHAPTERS: 00:00 Welcome to Targeted Podcast 00:15 Meet Pro Bull Rider Jaxston Mortensen 01:16 The Truth Behind 8-Second Rides 04:10 Why Bull Riding is 90% Mental 04:37 Controlling Fear Before It Takes Over 05:13 “Seering Inferno Mindset” Explained 06:50 Breathing Under Extreme Stress 08:20 Tunnel Vision & High-Pressure Moments 09:08 Facing Dangerous Bulls (Real Stories) 10:01 Death before Dishonor 11:24 Prepping Like a Pro Bull Rider ( @redbull + check gear + rosin + touch and go) 15:35 How Pro Bull Riders Train 19:03 Fatherhood & Responsibility 19:24 Lessons from His Dad (Turning Point Story) 22:57 Milkman, the bull no one could ride until he met the Mortensen's 25:46 Show closer, Special Offers from BuckedUp.com AND Note to Entrepreneurs SPECIAL OFFERS & SPONSORS: - Atlas Aultman’s FREE Book: atlasaultman.com - FIGHT SCRUB: All-natural disinfectant & soap – 10% off with code FIGHTSCRUBATLAS at getfightscrub.com - BUCKED UP Supplements: 20% off with code ATLAS25 at buckedup.com - LEADERS-KIT.com: Leadership training, coaching, and seminars to elevate your team or business - Targeted MERCH: https://blackeaglecustoms.us/collections/targeted-podcast - SPONSOR THIS SHOW/GUEST APPLICATIONS: win@leaders-kit.com Thank you for supporting TARGETED Podcast. Every watch/listen helps us grow, reach more champions, and bring you powerful life and mindset lessons from men who've won already. This isn't just another podcast, it's REAL-LIFE lessons for our growing community. Join us, or be left out. As always - Aim for excellence and STAY ON TARGET.
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