Brand Building and Customer-Centric Marketing at Attentive
Podcast: Marketing TrendsPublished On: Wed Oct 23 2024
Description: On this episode, Keri McGhee, CMO of Attentive, discusses the role of finance in marketing, staying current with new tech trends, the balance between AI and human touch, the blurring lines between B2B and B2C marketing, and building high-performing teams. She also emphasizes the importance of putting the customer first and being the voice of the customer in all marketing strategies.Tune in to learn:The Role of a CMO and the Importance of StorytellingBalancing Short-Term Results and Long-Term Brand BuildingBuilding Trust with the C-suite and ELTConnecting with Key Roles in the IndustryStaying Current with Tech TrendsThe Importance of Personalization and Emotional ConnectionBalancing AI and Human TouchUsing AI in MarketingBuilding High-Performing Teams–Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. ----Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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