Why You Should Throw Away Your Marketing Playbook
Why You Should Throw Away Your Marketing Playbook  
Podcast: Marketing Trends
Published On: Wed Sep 25 2024
Description: On this episode, Murali Nemani, CMO of Dataminr, discusses the role of marketers in shaping the strategy of a company. Plus, he explains how Dataminr leverages real-time data and AI to provide organizations with valuable insights for decision-making and risk management. And Murali talks about how he approaches new opportunities as a marketing leader, and why he creates a tailored approach for every situation.Tune in to learn:Why marketing organizations should treat themselves as media companies and become content producers and creators.How Dataminr uses AI to provide real-time, mission-critical information for early detection of threats and risks in various sectors.Why each organization requires a unique approach, and relying on a playbook may not be effective.Why educating and informing customers about the benefits of AI and real-time data is crucial.How Dataminr employs a multi-faceted ABM strategy, targeting accounts at different stages of the funnel.–Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. ----Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.