Simplicity, Authenticity, and Growth With Roy Ritthaler, Chief Product and Marketing Officer, Flexera
Podcast: Marketing TrendsPublished On: Wed Jun 08 2022
Description: What’s the most effective way a marketing team can help its company grow? The answer may be simpler than you think. Roy Ritthaler, the Chief Product and Marketing Officer at Flexera, talks about his first eight months at the IT solutions company and why getting back to the basics is essential for growth. Tune in to learn how to take your marketing team to the next level!Tune in to learn:What’s the goal of a CMO in their first 90 days? (6:45)The importance of a getting back to the basics (16:50)The agile approach to marketing (35:30)Flexera’s culture of “candor” (46:50)Mention:“Following the Money With Jim Ryan, President and CEO of Flexera”Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments ----Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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