Bringing Build-A-Bear Alive in New Ways With Jenn Kretchmar, Chief Digital and Merchandising Officer of Build-A-Bear Workshop
Podcast: Marketing TrendsPublished On: Wed Oct 12 2022
Description: Amidst headlines about the demise of malls, how can a brand that is steeped in the mall experience continue to thrive? Jenn Kretchmar, Chief Digital and Merchandising Officer of Build-A-Bear Workshop, discusses digital transformation at Build-A-Bear and its record-breaking results. She also dives into her holiday marketing predictions and her team’s strategy this year. Tune in to learn:The focus on digital transformation (2:46)Build-A-Bear’s bifurcated business model (11:16)Why to have an agnostic view regarding points of customer engagement (18:16)Insights into holiday marketing (37:28)Mentions:Build-A-Bear After DarkAndrea Brimmer, Head of Marketing, Ally FinancialCount your Candles, Pay your AgeBuild-A-Bear EntertainmentHoney Girls (Build a Bear Entertainment Movie)Build-A-Bear RadioMace Security InternationalLindsay Roy, SVP of Consumer Experience and CMO, HallmarkLindsay’s Marketing Trends EpisodeBuild-A-Bear FoundationSalesforce Loyalty CloudMarketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments ----Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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