CI - S2 - 104 - How to Make $200K Launching Into Someone Else's Audience (Without Spending a Dime)
CI - S2 - 104 - How to Make $200K Launching Into Someone Else's Audience (Without Spending a Dime)  
Podcast: Coaching Inc with Tom Krol
Published On: Thu Mar 05 2026
Description: You just spent $10,000 testing Facebook ads. You might get your money back; you probably won’t.Meanwhile, another coach made $200,000 launching into someone else’s audience without spending a dime upfront.In this episode, Tom breaks down affiliate marketing in the simplest way possible. He shares the two rules that determine whether affiliates line up to promote you or blacklist you permanently.Listen and enjoy!You’ll Learn How To:Structure simple handshake-style affiliate dealsSet commission percentages the right wayProtect your reputation with partnersUse unique offers to secure tracking and trustWhat You’ll Learn in This Episode:(02:33) What affiliate marketing actually is(03:00) The handshake agreement(03:39) The two core rules: make them rich and make them look good(04:59) Why affiliates deserve big payouts(06:17) Why affiliate launches remove the risk of paid ads(07:30) The little secret about affiliates(08:52) Do not make affiliates chase you for money(10:30) Getting an affiliate software(11:40) The #1 fear every affiliate has about lost credit(13:18) How affiliate software protects everyone involved(14:15) The reason you must present a unique offer to the coach(16:08) Start doing a lead journal(16:46) Rule #3: Never stop doing what worksWho This Episode Is For:Coaches who are selling high-ticket programsExperts with strong offers but smaller audiencesAnyone ready to grow through partnershipsWhy You Should Listen:If you want a scalable marketing channel without upfront risk, this episode lays out the exact process, mindset, and structure to do it right.Other Resources:Apply now for Coaching Inc.’s private mastermind at coachinginc.com