CI - S2 - 117 - Do or Die - If This Doesn’t Work, His Coaching Business Is Over - Part 1 with Brandon Rickman
CI - S2 - 117 - Do or Die - If This Doesn’t Work, His Coaching Business Is Over - Part 1 with Brandon Rickman  
Podcast: Coaching Inc with Tom Krol
Published On: Mon Apr 20 2026
Description: Today's episode is going to be a little different because it's not a training session or another 'here's what you should do' conversation.Tom Krol puts Brandon Rickman on a 90-day “do or die” challenge with no funnels, no team, and no polished branding. Just a daily execution and a clear goal: get real clients and real revenue.Listen as you will hear the exact game plan Brandon is given, from refining his offer and social media, to simplifying his website and going live every single day, and sending daily emails. Enjoy the show!You’ll Learn How To:Create a simple, high-converting offerUse Facebook Lives and daily content to attract clients organicallyTurn your experience into a coaching businessBuild momentum with consistent actionWhat You’ll Learn in This Episode:(02:57) The “Do or Die” 90-day challenge(03:59) Brandon’s background in the real estate business(05:50) The reality check: zero sales in the last 90 days(08:04) Fixing his Facebook profile and connecting with the right audience(10:02) Creating simple landing pages instead of complex funnels(12:40) How to create a power offer(15:12) From the season of convincing to attracting and repelling(16:36) The mistake of using “free.”(17:48) Testimonial vs reviews(21:22) How to make an attractive banner(22:17) Daily posting strategy: going live 3–7 minutes every weekday(25:52) The risk of repurposed content(27:53) Emailing your list every day builds authority fast(30:27) Balancing personal stories with real value(32:10) The power of hosting local meetups for fast feedback and salesWho This Episode Is For:Coaches who aren’t getting consistent clientsExperts with experience but no traction onlineEntrepreneurs stuck in the planning phaseWhy You Should Listen:This episode shows what it takes to build a coaching business from scratch, without hiding behind tools, funnels, or perfection.Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com