CI - S2 - 099 - He Made $75K on Black Friday, Then Nothing for 8 Weeks - Here's What He Stopped Doing
CI - S2 - 099 - He Made $75K on Black Friday, Then Nothing for 8 Weeks - Here's What He Stopped Doing  
Podcast: Coaching Inc with Tom Krol
Published On: Mon Feb 16 2026
Description: What happens when you have your biggest month ever, and then total silence?In this live coaching call, Tom breaks down why Brandon made $75,000 on Black Friday and then had eight straight weeks of crickets. He was posting daily, going live, booking podcasts, running affiliates, and following all the “right” advice, but something critical was missing.If you have ever had a big launch followed by a dry spell, this episode will show you exactly what went wrong. Listen and enjoy!You’ll Learn How To:Turn one big launch into consistent monthly revenueCreate “moments” that drive urgency and momentumTrack the right KPIs instead of guessing what’s wrongUse organic growth the right way before scaling paid adsAvoid killing momentum after a successful eventWhat You’ll Learn in This Episode:(01:38) Brandon’s $75K Black Friday and what happened after(02:59) Black Friday wasn’t a sale; it was a moment(03:30) How to create a reason to buy every single month(04:48) The two proven offer frameworks that consistently produce leads(06:50) Organic traffic should be the king, and paid ads the queen(09:02) The KPIs that predict future sales(12:22) How to track subscriber-to-email conversions(12:41) What Brandon stopped doing after his launch(15:04) Rule #3: Never stop doing what worksWho This Episode Is For:Coaches who had one strong launch but can’t repeat itBusiness owners who are relying too heavily on one big eventAnyone trying to figure out why sales suddenly slowed downWhy You Should Listen:Most entrepreneurs think they need a new funnel, a new offer, or more ads when revenue slows down. In reality, they simply stopped doing what worked. Other Resources:Apply now for Coaching Inc.’s private mastermind at coachinginc.com