Human Behavior Insights for Business Success
Human Behavior Insights for Business Success  
Podcast: Power Up Your Life Podcast by GoBundance Women
Published On: Mon Feb 09 2026
Description: Human Behavior Insights for Business Success | Power Up Your Life Podcast | Powered by GoBundance | Episode 55 with Susan Ibitz Unlocking Human Potential with Susan Ibitz: Behavioral Insights & Success Strategies 🚀 💫 In this episode of the 'Power Up Your Life Podcast,' hosts Kelly Resendez and Mandy McAllister have an authentic and enlightening conversation with Susan Ibitz, an expert in human behavior, behavioral economics, and neuroscience. Susan shares her journey from a political consultant to a civilian hostage negotiator and now a successful entrepreneur. She discusses her book 'Irrational Humans,' the science behind human decision-making, and her role as a human behavior hacker. Susan provides actionable insights for entrepreneurs, such as managing emotions, leveraging AI, and the importance of authentic connections. She emphasizes strategic thinking, resilience, and utilizing one's unique gifts to succeed. Susan also offers advice on how women can step into leadership roles and navigate professional challenges.  Don't miss this episode full of practical tips and empowering messages!✨ 00:00 Introduction to Susan Ibitz 01:29 Susan's Journey: From Political Consultant to Behavioral Expert 02:22 Empowering Women Through Behavioral Insights 06:15 Actionable Advice for Entrepreneurs 09:15 Navigating Challenges and Staying Unstuck 12:13 The Role of AI in Behavioral Economics 23:00 Strategies for Women in Leadership 26:47 Final Thoughts and Contact Information To connect with Susan: https://susanibitz.com/meet-susan/   ✅ If this content resonated with you, drop a like, comment, and share with your friends! For the latest PUYL Podcast episodes and more, subscribe @GoBundanceWomen  🚨 Find out more about our new upcoming platform, Power Up Your Life Now and more at https://GoBundanceWomen.com     #powerupyourlife #gobundance #podcast #womeninleadership #personalgrowth #womenempowerment #leadership #gobundancewomen #entrepreneurship #humanbehavior #humanpotential