116 - Four Branches Bourbon founder Rick Franco on Spirits, Service, and Global Response
Podcast: Lesser Known OperatorsPublished On: Tue Feb 17 2026
Description: Episode Sponsor: Precision Wellness Group Website Instagram – @precisionwellnessgroupGet your Gym Supplements at Alpha Elite Performance Website Use Code LKO15 to save 15% at checkout.Instagram – @fourbranchesbourbon Four Branches Bourbon WebsiteIn this conversation, Nicholas Allen and Rick Franco discuss the founding of Four Branches Bourbon, a company created by veterans to address the issues of alcohol use and mental health within the military community. They explore the importance of sobriety, the impact of suicide on veterans, and the mission of their company to promote responsible drinking through the message of 'sip to remember.' Franco shares personal stories of loss and the motivation behind their business, emphasizing the need for community support and giving back to organizations that help veterans. In this conversation, Rick Franco discusses his experiences with the Global Response Staff (GRS), the chaotic environment of military contracting post-9/11, and the evolution of military operations. He emphasizes the importance of mentorship and community support for veterans transitioning to civilian life, as well as the generational differences that can create disconnects in understanding. Franco also shares insights on personal accomplishments, the creation of Four Branches Bourbon, and the significance of storytelling in connecting with others and honoring military service.
The note was deleted
The note was saved
Your message was sent