Stop Prompting - Start Context Engineering
Stop Prompting - Start Context Engineering  
Podcast: A Beginner's Guide to AI
Published On: Fri Jan 30 2026
Description: Most people think better AI results come from better prompts. This episode proves why that’s wrong.Professor GePhardT introduces Context Engineering, the missing skill that transforms AI from a confused parrot into a capable collaborator. Through relatable metaphors, real business examples, and a deliciously British cake analogy, you’ll learn how shaping an AI’s environment matters more than clever wording.You’ll discover:Why prompt engineering alone failsHow context helps AI understand intentThe difference between guessing and knowingA real telecom case where context fixed customer supportHow to apply context engineering in everyday AI use📧💌📧Tune in to get my thoughts and all episodes, don’t forget to ⁠⁠⁠⁠subscribe to our Newsletter⁠⁠⁠⁠: ⁠⁠⁠⁠beginnersguide.nl⁠⁠⁠⁠📧💌📧Quotes from the Episode“Prompt engineering is asking nicely. Context engineering is setting the stage.”“Without context, AI is guessing. With context, it understands intent.”“Context turns AI from a parrot into a collaborator.”Chapters00:00 Why Prompts Alone Are Not Enough04:12 What Context Engineering Really Means10:25 Understanding Intent Through Context18:40 Context Engineering vs Prompt Engineering25:10 Telco Case Study35:20 The Cake Example44:00 Final TakeawaysAbout Dietmar FischerDietmar is a podcaster and AI marketer from Berlin. If you want to know how to get your AI or your digital marketing going, just contact him at argoberlin.comMusic credit: “Modern Situations” by Unicorn Heads 🎵 Hosted on Acast. See acast.com/privacy for more information.