Why Things Become Popular, with Chuck Klosterman
Why Things Become Popular, with Chuck Klosterman  
Podcast: Plain English with Derek Thompson
Rating: Explicit Published On: Tue Sep 29 2026
Description: What makes a hit a hit? Why do some bands make it while others fade into obscurity? Chuck Klosterman’s new book imagines an alternate history of 20th century music and uses it to explore why some things become popular and just how much culture depends on chance. Subscribe to our YouTube channel here:https://www.youtube.com/@PlainEnglishwithDerekThompson If you have questions, observations, or ideas for future episodes, email us at PlainEnglish@Spotify.com. Host: Derek ThompsonGuest: Chuck KlostermanProducer: Devon BaroldiAdditional Production Support: Ben Glicksman Learn more about your ad choices. Visit podcastchoices.com/adchoices