Identity-led scaling, nervous system capacity, and why “more strategy” isn’t the answer.
Identity-led scaling, nervous system capacity, and why “more strategy” isn’t the answer.  
Podcast: The Affluent CEO Show: The Select Circle's Codes to Next Level Scaling with Wealth Sovereignty and Ease
Published On: Sun Dec 28 2025
Description: Send us a textIn this episode, Yuliana sits down with scaling coach Sarah Dumas, who has helped grow 10 companies from $30M to $1B. Sarah breaks down why many women entrepreneurs get stuck not because they lack tactics, but because they’ve over-complicated their business—and their nervous system can’t yet hold the next level.You’ll hear how hustle creates a revenue rollercoaster, what it means to become the version of you who can hold 7–8 figures, and Sarah’s practical take on “work-life balance” through a family-first business model. She also shares the simple “be–do–have” framework (and a relatable gym-resolution example) to explain why identity work is not fluff—it’s the foundation for sustainable growth.In this episode, we cover:Why strategy isn’t the real bottleneck (and how over-strategizing creates confusion)Nervous system regulation + money capacity (why income can feel like a rollercoaster)The shift from hustling for success to becoming the successA family-first approach to scaling without guiltIdentity work using the “be–do–have” modelWant it even shorter (like 2–3 lines for Spotify), or do you want a punchier version with a stronger hook?I’ve opened a limited number of Breakthrough Sessions this month, for high-achieving women entrepernuers who are ready to elevate profit, reclaim time, and lead with clarity, not chaos. Claim your complimentary spot to have an honest and raw conversation by sending me an email on help@yulianafrancie.com