From Miscarriage to Mission: Saara Jamieson’s Game-Changing Innovation in Men’s Health
From Miscarriage to Mission: Saara Jamieson’s Game-Changing Innovation in Men’s Health  
Podcast: The Affluent CEO Show: She didn't build the wrong life. She just built it as the wrong woman.
Published On: Tue Jul 15 2025
Description: In this raw, radically inspiring episode of The Affluent CEO Show, Yuliana sits down with Saara Jamieson, founder of Cool Beans Underwear—the world’s first testicular cooling and supportive underwear registered as a medical device. But this isn’t just a business success story. It’s a deeply personal mission born from Saara’s three-and-a-half-year infertility journey and the heartbreaking experience of multiple miscarriages. As a former cancer researcher, she turned her scientific background and personal pain into purpose—creating a product that not only enhanced sperm health but is now revolutionising men’s health globally. Saara shares: The emotional moment her husband created a DIY prototype on the couchWhy sperm health is everyone’s business—and what’s not being saidHow storytelling (not stats) became her most powerful business strategyHer transition from scientist to CEO—and the mindset shifts it demandedThe vital role of relationships, contractors, and honest conversations in startup growthThis conversation goes far beyond underwear. It’s about breaking taboos, believing in yourself when no one else does, and building a business that truly saves lives. 🔗 Connect with Saara:  http://coolbeansunderwear.com  https://www.linkedin.com/in/saara-jamieson/  📧 saara@coolbeansunderwear.com  If this episode is hitting ... it's not random.You're ready for the next version of you. Start here: https://yulianafrancie.com/embody/