From Solar Pumps to Everything: Building a Market from Scratch
Podcast: What's Your Problem?Rating: Explicit Published On: Thu Jan 22 2026
Description: Samir Ibrahim is the co-founder and CEO of SunCulture. When he started the company, he thought he was solving a simple problem: How do you sell solar-powered pumps to help poor farmers irrigate their land? It turned out, he was working on something much bigger: How do you help poor farmers get richer, and create a giant new market from scratch?See omnystudio.com/listener for privacy information.
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