How SharkNinja Keeps Going Viral
Podcast: What's Your Problem?Published On: Thu Apr 09 2026
Description: Mark Barrocas is the CEO of SharkNinja, a company that sells everything from vacuums, to blenders, to beauty products. Mark’s problem is this: How do you invent new products that people want to rave about on social media? In this episode, Mark explains: How SharkNinja finds product ideas The tradeoffs at the heart of product development How the Ninja Creami became a viral hit Why some products fail and others succeed. Connect with us: Follow Jacob Goldstein on LinkedIn, X and Instagram Email us at problem@pushkin.fm Follow Pushkin on Instagram, LinkedIn or X Listen to Jacob’s other show, Business History To listen to the show early and ad free, sign up for Pushkin+ See omnystudio.com/listener for privacy information.
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