What if cutting half your team could be the secret to explosive growth?In this Fan Favorite episode, Cameron Herold sits down with Benjamin Surman, COO of Somewhere (formerly Support Shepherd), a company that rocketed from $1M to $25M and is still hungry for more. The conversation tackles the real-world, often-unspoken operational questions: When do you fire instead of hire? Where’s the hidden margin in automation? Why are so many leaders clinging to headcount when systems could do the job faster, cheaper, and with less chaos?If you’re addicted to the idea that bigger is always better, this episode will shake your assumptions. Miss it and risk drowning in legacy thinking while your competitors eat your lunch. Listen now for the strategic edge you won’t hear anywhere else.Timestamped Highlights00:48 – The real reason behind a bold global rebrand02:29 – How one contractor quietly took the reins as COO08:54 – Why bootstrapping (not VC money) set the right culture11:00 – The micro-influencer lever that brings 4,000 referral partners13:25 – What no one tells you about hiring in Latin America17:41 – The $3M decision: Slashing 120 employees with zero regrets20:13 – Behind the curtain of an automated sales pipeline25:37 – The COO playbook for uncovering invisible inefficienciesAbout the GuestBenjamin Surman is the Chief Operating Officer of Somewhere, a hyper-growth headhunting agency revolutionizing global talent acquisition. With a relentless focus on automation and operational excellence, Benjamin Surman has scaled the business from $1M to over $25M in just three years.🔗 LinkedIn | WebsiteMentioned ResourcesMy First Million PodcastSean Puri, Sam Parr, Nick HuberHubSpotRecruit CRMMichael Gerber – The E Myth RevisitedImportant LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via DelphiNote: This Fan Favorite episode is a recast of one of our most impactful interviews, still packed with insights for second-in-command leaders. Whether it’s your first listen or a revisit, there’s timeless value inside.The Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

What happens when a regulated fintech meets the wild swings of crypto and then gets acquired by a Web3 giant?In this no-fluff conversation, Cameron Herold sits face-to-face with Sung Choi, COO of CoinMe, just months after their high-stakes Polygon Labs acquisition. They get blunt about what it really takes to survive in crypto, how to lead through M&A chaos without losing your best people, and why AI is rapidly rewriting the rules of operational excellence.If you want to hear war stories and hard-earned lessons from the frontlines of scaling a volatile, regulated business, this is your episode. Don’t risk missing the sharpest insights on leadership, remote culture, and how to stay relevant through uncertainty. Listen now for playbook-level takeaways you won’t get anywhere else.This episode is brought to you by our Silver Sponsor, Next Level Growth.They help COOs and leadership teams build Elite Organizations through a proven, customizable framework built around the Five Obsessions of Elite Organizations.If you and your leadership team are ready to operate at the next level, take the Elite Organizations Assessment and receive a free 20-page customized report based on your answers, plus a complimentary one-hour coaching session with a Next Level Growth Partner and Business Guide to begin implementing tools that will help you build an even more elite business.Complete the assessment here to get started - nextlevelgrowth.com/cooassessmentTimestamped Highlights00:06 – The brutal reality of CoinMe’s early hardware dreams11:10 – Why powering partners crushed owning infrastructure13:04 – “M&A is like polyamorous dating” and what nobody tells you17:14 – The tension of disclosure and keeping employees sane22:25 – A surprising pivot: from bitcoin hype to stablecoin utility26:29 – The regrets and rewards of abandoning office life30:26 – How “work from anywhere” delivers hidden productivity34:01 – Why AI is now their secret operating system44:23 – The one leadership skill every modern COO must masterAbout the GuestSung Choi is the Chief Operating Officer at CoinMe, a leading regulated platform for stablecoin and crypto payments. With full-stack experience in scaling teams and driving innovation, he steered CoinMe through its pivotal acquisition by Polygon Labs. Sung Choi is recognized for blending real-world grit with bleeding-edge tech in fintech.🔗 LinkedIn | WebsiteMentioned ResourcesPolygon LabsCoinstarPantera CapitalDigital Currency Group (DCG)Gemini (AI tool)Claude (AI tool)ChatGPTiTex (formerly ubarter.com)Goldman SachsOKRs frameworkImportant LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via DelphiThe Second in Command Podcast is an original production hosted by Cameron Herold and co-hosted by Lindsay Smith. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.This episode is brought to you by our Silver Sponsor, Next Level Growth.They help COOs and leadership teams build Elite Organizations through a proven, customizable framework built around the Five Obsessions of Elite Organizations.If you and your leadership team are ready to operate at the next level, take the Elite Organizations Assessment and receive a free 20-page customized report based on your answers, plus a complimentary one-hour coaching session with a Next Level Growth Partner and Business Guide to begin implementing tools that will help you build an even more elite business.Complete the assessment here to get started - nextlevelgrowth.com/cooassessment

What if the best leaders are the least visible? In this episode, José Mejia pulls back the curtain on how a Venezuelan teen with just $120 became a transformational COO, unpacking what it really means to be the “Merlin” behind the CEO. This intimate conversation unlocks how true leaders create common ground, give permission to execute, and wield vulnerability as a superpower, especially in high-stakes, purpose-driven companies like Rapid SOS.If you think AI will automate your edge, think again. José Mejia shows why the human element, experiences, handwritten notes, and emotional role modeling, drive outcomes tech never will. Miss this episode, and you keep searching for culture and leadership hacks, while the real magic quietly passes you by. Push play now for insights you won’t find anywhere else.This episode is sponsored by our Silver Sponsor, STS Capital Partners: Your expert guides on the journey to an Extraordinary Exit™. To learn more about STS Capital Partners and how they achieve maximum value by Selling to Strategics™, complete the inquiry form here: https://stscapital.com/coo-alliance/Timestamped Highlights00:33 – The unlikely airport arrival that rewired Jose’s confidence for life06:24 – The “self-directed team” principle that built a 40-year inner circle09:16 – Why leaders must channel Merlin, not the King, to win with teams11:18 – The brutal difference purpose makes when lives are on the line13:23 – What true CEO-COO alignment REALLY looks like behind closed doors16:44 – Underground, Battleground, Common Ground: The language that kills or creates culture20:12 – How AI quietly transforms operator decisions in real emergencies31:05 – The unspoken burden of leading a company where mistakes can cost livesAbout the GuestJosé Mejia is the President and COO of Rapid SOS, leading a team of 500+ to save lives at scale. With a career spanning IBM, Lucent, and high-growth startups, Jose has built self-directed teams and organizational cultures admired worldwide. His “Merlin” approach to leadership is redefining how rapid-growth companies scale with heart.🔗 LinkedIn | WebsiteMentioned ResourcesIBMDuke UniversityLucent and Bell LabsAndy Grove (former CEO of Intel; High Output Management book)Soul on Fire (book and movie)Magic Cabaret, ChicagoSlackGoogle DocsAbout the Co-HostLindsay Smith is an experience-driven growth strategist and former Chief Strategy Officer who scaled a new region without a traditional sales team or bloated marketing budget by turning relationships, culture, and execution into revenue. She is the author of No One Needs Another Company Mug. Stop Branding. Start Experiencing and helps leadership teams use experience as a competitive growth lever.🔗 Connect with Lindsay on LinkedInImportant LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via DelphiThe Second in Command Podcast is an original production hosted by Cameron Herold and co-hosted by Lindsay Smith. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.This episode is sponsored by our Silver Sponsor, STS Capital Partners: Your expert guides on the journey to an Extraordinary Exit™. To learn more about STS Capital Partners and how they achieve maximum value by Selling to Strategics™, complete the inquiry form here: https://stscapital.com/coo-alliance/

Ever felt that urge to take total control, only to realize it throttled your team’s growth and your own sanity?Claudine Ripert, COO and co-founder of Critical Control, and COO Alliance member, joins this fierce, truth-telling conversation about leading a fast-scaling restoration business through chaos, disaster, and family dynamics.You’ll hear what it really takes to balance everyday emergencies with unplanned catastrophe, all while steering a company with your own son as CEO. Expect real talk on delegation, brutal lessons learned, what women face in construction, and the psychological traps that kill momentum.Miss this episode, and you risk driving your business into burnout, not breakthrough. Listen now for raw, exclusive wisdom you won’t find in glossy leadership books—only from those who have lived it and bled for it.Timestamped Highlights06:12 – The real chaos of disaster recovery nobody tells you10:05 – Why chasing growth can sabotage your core business overnight14:05 – The unexpected curse of working with family17:00 – The radical communication exercise that finally changed everything22:29 – Brutal truths about enabling and hiring for potential27:15 – The moment Claudine Ripert stopped being a control freak30:06 – The shift from “majoring in the minors” to critical thinking41:46 – Why the right broker referral beats insurance programs every timeAbout the GuestClaudine Ripert is the COO and cofounder of Critical Control Restoration, and COO Alliance member, leading regional disaster recovery operations in California with a national footprint during major catastrophes. Known for scaling her family business through intense market disruption and emotional upheaval, she blends operational rigor with human vulnerability that few in her industry will discuss.🔗 LinkedIn | WebsiteMentioned ResourcesWho by Geoff SmartCAFE (Canadian Association of Family Enterprise)Maslow’s Hierarchy of NeedsCollege Pro Painters1-800-GOT-JUNKGerber Auto Collision/Boyd Auto BodyImportant LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via DelphiThe Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.Sponsored byGenius Network - An exclusive community for highly successful entrepreneurs, connecting you with top-tier leaders, strategic insights, and powerful relationships to help you grow your business faster and smarter.Learn more: https://www.geniusnetwork.com/

What happens when you set out to break every rule in one of America’s most traditional sports, and people flock to watch?In this Fan Favorite episode, Jared Orton, President of the Savannah Bananas, unpacks how a no-name baseball team triggered a movement by making fun non-negotiable and burning down industry norms. Discover how relentless experiments, cultural friction, player resistance, and pandemic chaos forced Jared Orton and his team to make brutal business choices, all while scaling from selling a few tickets to filling stadiums across America.Miss this episode, and you risk clinging to safe growth strategies while your competitors reinvent, electrify their culture, and claim your customers. Listen now. Get the raw, strategic truth behind explosive growth and team alignment that most leaders never hear about.Timestamped Highlights00:00 – Why telling fans “You can’t buy a ticket” made them desperate to get in03:34 – The culture playbook that turned baseball on its head07:59 – The brutal truth: fun was their only real competitive edge12:03 – The $15 all-you-can-eat gamble that shocked their market15:39 – How they engineer relentless fun without losing operational discipline20:44 – Why letting the wrong players walk is a proven culture win25:00 – The pandemic forced a do-or-die vision shift overnight34:00 – Their biggest tactical mistake and how it nearly cost everythingAbout the GuestJared Orton is the President of the Savannah Bananas, an electrifying baseball brand known for redefining the fan experience and selling out stadiums nationwide. With a proven track record in entertainment-driven growth, Jared Orton has transformed the Savannah Bananas from a struggling local team into a national phenomenon.🔗 LinkedIn | WebsiteMentioned ResourcesVision Driven Leader by Michael HyattMastermind Talks (MMT)Jim Collins – Good to Great, the “Hedgehog Concept”Stephen Covey – 7 Habits of Highly Effective PeopleBanana Ball rulesWalt Disney WorldPixar (Toy Story creative strategy)Important LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via DelphiNote: This Fan Favorite episode is a recast of one of our most impactful interviews, still packed with insights for second-in-command leaders. Whether it’s your first listen or a revisit, there’s timeless value inside.The Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

What happens when you’re the glue holding a global mission together, but the glue starts to crack?In this electric conversation, Sivana Brewer digs into the trenches with Skye Blanks, COO of the International Council for Small Business, an entrepreneur, and a relentless global operator. They expose the raw truth behind cross-border team dynamics, the weight of relentless travel, and the personal toll of constant responsibility. This episode tears open the unfiltered reality of getting things done, teaching accountability, and building operational systems when the stakes and time zones are always changing.Listen now or risk missing the proven tactics and hard-won lessons that separate thriving leaders from burned-out managers. If you’re ready to weaponize transparency, claim your seat at the table, and cut through nonprofit noise, this conversation is for you.Timestamped Highlights00:31 – The “born operator” mindset that shaped a global COO02:36 – The hidden power of loyalty and facing down risks bigger than Deloitte05:35 – How do you keep policymakers, professors, and entrepreneurs moving together?10:34 – The stop-doing list: Skye’s ruthless system for switching hats daily15:06 – The radical transparency tactic that keeps remote teams accountable18:16 – What’s really at stake when culture fails, and no one steps up23:58 – Skye’s blueprint for replicable, world-class events—anywhere29:23 – Why firing people and failed partnerships still sting at the top34:18 – The “humane entrepreneurship” concept that rewrites how leaders show upAbout the GuestSkye Blanks is the Chief Operating Officer of the International Council for Small Business (ICSB), where he works closely with executive leadership to scale operations and support small and medium-sized enterprises globally. He is also the founder of Premo Cannabis and serves in advisory and board-level roles, bringing a hands-on operator’s perspective shaped by building and leading organizations. His work centers on execution, governance, and being an effective second-in-command.🔗 LinkedIn | WebsiteMentioned ResourcesTaylor & FrancisUN MSME DayJournal of Small Business ManagementNotionMoneyball (film)Dr. Ki-Chan Kim – “Humane Entrepreneurship”About the Co-HostSivana Brewer is a Fractional COO for Remote Teams and former COO at Closers.io, where she helped scale the company to multiple eight figures and built over 500+ sales teams in just 2.5 years. She specializes in leadership development, remote operations, and systems that empower teams to grow sustainably.🔗 Connect with Sivana on LinkedInImportant LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via DelphiThe Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.Sponsored by:Redirect Health - Affordable healthcare benefits designed to make traditional insurance optional, with 24/7 access to primary care and Rx support that helps businesses reduce costs while keeping employees covered.Learn more: http://www.redirectcoo.com/

What would your workplace look like if every single leave of absence became a chance to build legendary loyalty and turbocharge retention?Sivana Brewer sits down with Taylor McLemore, COO at Tilt, for a conversation that slices through HR noise and exposes the uncomfortable truth: most companies fumble leave policies and lose their best people as a result. This episode unpacks the hidden costs (and wild upsides) of leave done right.From the real-world pain operators feel managing compliance chaos, to how AI is shaking the industry, and the “roles, responsibilities, expectations” framework that creates lasting clarity, this is actionable COO gold.Miss this, and you risk bleeding talent, tanking culture, and getting steamrolled by change. Listen now for raw lessons, war stories, and tested tactics you won’t hear anywhere else.Timestamped Highlights00:40 – The brutal truth about why leave management is your hidden loyalty driver02:07 – The jaw-dropping time and complexity HR teams actually face08:20 – A career-changing moment: what empathetic leave really looks like13:16 – The overlooked ROI of doing leave brilliantly14:23 – Why Tilt planted the flag as the AI leader (and what that really means)16:43 – The four principles that keep AI both fast and safe inside HR22:40 – The surprisingly simple doc that ends CEO-COO confusion29:15 – The unexpected power of letting people define “winning” in their own roleAbout the GuestTaylor McLemore is the COO of Tilt, revolutionizing employee leave with empathy and technology. Taylor is the founder of the Human Potential Summit. Previously, he was an EIR at Stand Together. Taylor is a venture builder, scale operator, community connector, and investor. Taylor served on the Colorado Banking Board and the Board of Trustees for Colorado PERA. Previously, he launched and built the Techstars Workforce Development Accelerator as a Managing Director at Techstars. Taylor was the Co-Chair of the DAV National Veterans Entrepreneurship Council. He previously served as an advisor to SHRM Labs and sits on a number of startup boards. Previously, he was Managing Director of Able, a venture and product studio. While at Able, he was a co-founder and investment lead for Codeable, a coding school in Latin America. Taylor was the founder and a board director for Patriot Boot Camp, a nonprofit that supports military veteran and military spouse entrepreneurs. Patriot Boot Camp was acquired by DAV in 2021.🔗 LinkedIn | WebsiteMentioned ResourcesTechstarsRipplingPaycorPaylocityWorkdayRay Dalio – Weighted BelievabilitySOC 2 ComplianceShort-Term Disability (US HR context)About the Co-HostSivana Brewer is a Fractional COO for Remote Teams and former COO at Closers.io, where she helped scale the company to multiple eight figures and built over 500+ sales teams in just 2.5 years. She specializes in leadership development, remote operations, and systems that empower teams to grow sustainably.🔗 Connect with Sivana on LinkedInImportant LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via DelphiThe Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.Sponsored bySTS Capital – A global M&A advisory firm helping entrepreneurs achieve maximum value when selling their business, with a focus on strategic buyers and life-changing exits.Learn more:https://stscapital.com

Ever wondered why one song can instantly give you chills… while another makes you feel nothing at all?In this episode, Selina Meere, COO of Trevanna Tracks, pulls back the curtain on the invisible system behind the music you feel in films, ads, and media. From navigating complex rights and scaling music operations for global brands to leading without a playbook, this conversation dives deep into what it really takes to operate at the intersection of creativity, technology, and leadership.They explore the realities of being a COO, managing elite teams, making high-stakes decisions, and building trust in environments where there are no clear answers.If you want to understand how world-class operators think, lead, and execute under pressure, don’t wait. The cost of staying reactive instead of strategic is too high. Hit play now for insights you won’t hear anywhere else.Timestamped Highlights[00:00] – The hidden force behind why certain songs instantly trigger emotion in movies and ads[02:14] – Why music licensing became exponentially more complex, and what most people don’t realize[04:21] – The “Excel breaking point” that led to building a completely new category in media[06:37] – From book publishing to COO, the unexpected career pivot that changed everything[11:00] – The moment she had to learn DevOps, Agile, and engineering… from scratch[13:40] – The leadership mistake most companies make during major internal transformations[17:11] – How top teams actually prioritize when every client thinks their request is urgent[19:01] – The hardest part of being a COO, and why there’s no such thing as a playbook[28:12] – The real way to build confidence when making big, high-risk decisions[31:54] – Why asking questions can quietly destroy trust, and how to fix itAbout the GuestSelina Meere is the COO of Trevanna Tracks, a pioneering music rights and workflow platform serving some of the largest media and entertainment companies in the world. With a background in publishing and PR, she has built a career partnering closely with founders to scale businesses, optimize operations, and drive growth across industries. Known for her adaptability and strategic thinking, Selina specializes in leading high-performance teams in complex, fast-evolving environments.🔗 LinkedIn | WebsiteMentioned ResourcesChief (Women’s Executive Network)Random HouseWarner (client reference)Apple (client reference)Leila HormoziAlex HormoziAbout the Co-HostSivana Brewer is a Fractional COO for Remote Teams and former COO at Closers.io, where she helped scale the company to multiple eight figures and built over 500+ sales teams in just 2.5 years. She specializes in leadership development, remote operations, and systems that empower teams to grow sustainably.🔗 Connect with Sivana on LinkedInImportant LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via DelphiThe Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.Sponsored byNext Level Growth - A proven system designed to help entrepreneurs scale their businesses with clarity, accountability, and the right strategic support to reach their next stage of growth.Learn more: https://www.nextlevelgrowth.com/

Ever worried you’re missing your shot at breakthrough growth because your leadership team is stuck in old patterns?This episode is a raw look inside the mind of Sheldon Cummings, former Chief Operating Officer at Mailchimp and current President and General Manager at Smarsh, who’s steered brands across continents and navigated acquisition into one of the world’s most powerful tech companies. Cameron Herold digs deep into resilience, ruthless prioritization, and the magic of connecting culture to results, all delivered with a straight-shooter’s clarity. If you’re tired of shallow “success stories” and want the playbook for leading teams through uncertain times, this is your urgent reality check.Don’t wait for your competitors to outpace you. Listen now! The invisible skills (and mistakes) revealed here will save you from costly setbacks, wasted energy, and slow, silent failure. These exclusive insights aren’t recycled elsewhere. Your team (and your sanity) can’t afford to miss this.Timestamped Highlights[00:00] – The one moment that reset Sheldon Cummings’s entire career path… and how he engineered opportunity from chaos06:42 – How a bold toolkit-first mindset kept propelling him up—across continents, industries, and uncertain times11:07 – “Can you run a business you don’t ‘make’?” The surprising truth from global CPG frontlines17:05 – The #1 underdog advantage in modern marketing—why Mailchimp doubled down on it during COVID18:36 – What nobody tells you about integrating remote teams after a billion-dollar acquisition22:58 – Ruthless prioritization in product roadmap: When discipline trumps ideas (and keeps customers loyal)24:41 – Find the real numbers that matter: How top execs slice through data noise (and ignore 9,000 distractions)35:40 – How to unfreeze middle management and create instant buy-in during relentless changeAbout the GuestSheldon Cummings is the former Chief Operating Officer for Mailchimp. Before stepping into his leadership role at Mailchimp, he had a dual role as a VP Intuit Sales in addition to serving as Intuit’s Chief Diversity, Equity, and Inclusion Officer (CDEIO). Since joining Intuit in 2017, Sheldon has led a number of leadership positions across Intuit’s Sales, Marketing, Global Partnerships, and Global Operations teams. Prior to Intuit Sheldon has had a number of roles across industries and countries, including leading a European business for 6 years headquartered in Zurich, Switzerland. Sheldon, a native of New York City, graduated with a BA from Wesleyan University, and received his MBA from Northwestern University’s Kellogg School of Management with concentrations in Finance, Marketing, and Strategy. He is currently the President and General Manager of Smarsh.🔗 LinkedInMentioned ResourcesMailchimpIntuitQuickBooksTurboTaxKellogg School of Management (Northwestern)Wesleyan UniversityMcMaster-CarrKimberly-ClarkKraft FoodsMondelezHuggies (Kimberly-Clark brand)ZVV transit app (Zurich)Design for Delight (Intuit framework)Clayton State Technology Program (Mailchimp/Intuit community initiative)Important LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via DelphiNote: This Fan Favorite episode is a recast of one of our most impactful interviews, still packed with insights for second-in-command leaders. Whether it’s your first listen or a revisit, there’s timeless value inside.The Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

What if the biggest thing holding your company back… is how you’re thinking about what’s possible?In this episode, David J. Lee, Global CFO and COO of WEBTOON, breaks down a radically different way to approach growth, leadership, and innovation. From scaling a global storytelling platform with 155 million users to partnering with visionary founders, David shares how elite operators think beyond “high probability outcomes” and instead build toward what must be true to achieve breakthrough success.This conversation dives into the realities of being a COO at scale, navigating public company pressure, leading global teams, and building trust with mission-driven founders.If you’re tired of incremental thinking and want to unlock bold, category-defining growth, don’t wait. The longer you operate within “safe” assumptions, the more opportunity you lose. Hit play now for a rare, high-level perspective most leaders never access.Timestamped Highlights[00:00] – The mental trap that keeps leaders stuck in “safe” growth instead of breakthroughs[02:32] – Inside WEBTOON: 155M users, 24M creators, and a global storytelling revolution[05:47] – Why the best operators don’t specialize, and the real cost of being a generalist[08:49] – The one question great leaders obsess over that most companies ignore[11:28] – The brutal reality of going public, and why it forces true discipline[15:41] – What separates high-integrity founders from the rest, and how it shows up daily[19:01] – When a COO should stay… and when it’s time to walk away[23:17] – How elite leaders stay calm in chaos, even in high-stakes environments[26:23] – The hidden danger of “oversteering” and why great leaders step back[33:14] – The “what must be true” framework used by NASA and top innovatorsAbout the GuestDavid J. Lee is the Global CFO and COO of WEBTOON, a global storytelling platform connecting millions of creators with over 150 million users worldwide. He has led major transformations across companies like Zynga, Impossible Foods, and Best Buy, bringing a unique blend of strategy, operations, and innovation to high-growth environments. Known for partnering with visionary founders, David specializes in scaling companies that are redefining entire industries.🔗 LinkedIn | WebsiteMentioned ResourcesImpossible FoodsZyngaBest BuyRhode Island School of Design (RISD)NASDAQAbout the Co-HostSivana Brewer is a Fractional COO for Remote Teams and former COO at Closers.io, where she helped scale the company to multiple eight figures and built over 500+ sales teams in just 2.5 years. She specializes in leadership development, remote operations, and systems that empower teams to grow sustainably.🔗 Connect with Sivana on LinkedInImportant LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via DelphiThe Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.Sponsored by:Genius Network - An exclusive community for highly successful entrepreneurs, connecting you with top-tier leaders, strategic insights, and powerful relationships to help you grow your business faster and smarter.Learn more: https://www.geniusnetwork.com/Disclaimer: This episode was recorded on December 8, 2025. At the time of recording, David J. Lee had not yet assumed his current role. He is now the President of Wattpad and also serves as the Global Chief Financial Officer of WEBTOON Entertainment. Please note that any references in this conversation may not reflect his most up-to-date titles or responsibilities.

What if the key to scaling your business wasn’t more people, but ruthless focus combined with relentless speed?Cameron Herold teams up with Sean Kim, the former President and Chief Product Officer at Kajabi (ex-Amazon, ex-TikTok) and the current Chief Product Officer at HighLevel, to crack open the playbook that turns chaos into proven, compounding wins. Inside this conversation: why leaders who say “no” more often grow faster, how to make data the backbone of every decision, and the real story behind powering a $1.7B creator platform without burning out your team or chasing shiny objects.Listen now to dodge the trap of feature bloat, hiring sprees, and slow, clunky execution. These are unfiltered insights and backed-up frameworks from the inside that you simply won’t get anywhere else, unapologetically blunt, deeply actionable, and designed for COOs and founders ready to scale, not just survive.Timestamped Highlights00:23 – Why Sean Kim said “hell no” to TikTok… at first. The surprising conversation that changed everything01:10 – “Discovery” is the real unlock… how it built TikTok’s domination and sparked Sean Kim’s obsession08:18 – What happens when you leave Amazon’s scale for pure startup chaos… scrappy desks, no process, and surviving the LA office09:24 – The secret power of the “doc writing” culture… how writing, not slides, became TikTok and Amazon’s unfair advantage12:24 – Ruthless speed… fail fast, double down faster, and outmaneuver every competitor. This is how TikTok really operates14:45 – Why Kajabi never bloats its teams… and how knowing exactly when to hire is a massive competitive edge17:13 – The impact calculator… predicting revenue, retention, and customer wins before a single feature ships25:40 – How to crush “feature creep” and avoid turning your SaaS into a Frankenstein’s monsterAbout the GuestSean Kim was previously the President and Chief Product Officer of Kajabi, the all-in-one platform powering $1.7B+ in annual creator revenue. He previously led product teams at TikTok and Amazon Prime, shaping global growth strategies and a customer-obsessed culture. With a reputation for world-class execution and a bold, systems-driven mindset, Sean stands out as a top operator for scale-minded founders and COOs. He is currently the Chief Product Officer at HighLevel.🔗 LinkedIn Mentioned ResourcesTikTokAmazon PrimeBulletproof CoffeeDave AspreyByteDanceThe “doc writing” process (Amazon framework)Impact calculator for product decisionsImportant LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via DelphiNote: This Fan Favorite episode is a recast of one of our most impactful interviews, still packed with insights for second-in-command leaders. Whether it’s your first listen or a revisit, there’s timeless value inside.The Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

Ever wonder why some COOs quietly double revenue while others burn out cleaning up someone else’s mess?Cameron Herold unpacks the “second in command” reality with Rick Marini, serial entrepreneur, private equity veteran, and former COO powerhouse at iconic brands like Grindr. They dive into the realities most leaders dodge: gutting toxic teams, the cost of misaligned culture, and the real career advantage of NOT being CEO. You’ll get the battle-tested playbook for earning team trust, breaking through stagnant growth, and building companies where A-players fight to stay.Miss this episode, and you risk leading a team that resents you, losing your top talent, or—worse—sleepwalking into irrelevance while your competition surges ahead. Listen now before your window to upgrade your influence and execution closes. This is unfiltered COO intelligence you won’t find anywhere else.Timestamped Highlights15:05 – How do you fix a company doing $100M with a 1.8-star Glassdoor? The turnaround playbook starts here.17:15 – Three straight owners, one legendary LGBTQ brand: The wild truth about trust-building at Grindr20:08 – Held hostage for a million? Why Rick Marini and team had to moderate user content—and what it taught the company21:04 – The one line that made an exec break down in the NYSE lobby, and how you really know your team would run through walls for you25:16 – A-players vs. B-players: The uncomfortable signs you’re settling, and how to actually spot (and hire) difference-makers31:08 – Do you really have the right COO? How private equity calls BS on CEO/COO dynamics42:00 – With AI moving this fast, how do you NOT get blindsided? The war room approach to offense vs. defense46:06 – Mentorship, “work from home,” and why Gen Z will lap you if you hide behind ZoomAbout the GuestRick Marini is the Co-Founder and Managing Partner of Catapult Capital and the Co-Founder, President and COO of Rails, and a renowned operator, investor, and board leader with over 25 years scaling and transforming businesses. Previously CEO/COO at Grindr and Rails, Rick specializes in high-stakes turnarounds, talent strategy, and innovative culture design for tech and consumer brands.🔗 LinkedIn | WebsiteMentioned ResourcesRailsTickleHarvard Business SchoolJames CurrierGlassdoorTinderAugust CapitalYPOHamptonSam ParrSean MagennisMy First Million (podcast)Montreal (Grinder Restaurant)BumbleGino Wickman’s “Traction”Taps (movie)Committee on Foreign Investment in the United States (CFIUS)TikTokNew York Stock ExchangeImportant LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via DelphiThe Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.Sponsored by:Redirect Health - Affordable healthcare benefits designed to make traditional insurance optional, with 24/7 access to primary care and Rx support that helps businesses reduce costs while keeping employees covered.Learn more: http://www.redirectcoo.com/

Ever feel like you’re drowning in urgent tasks and legacy processes, wondering how real COOs actually turn chaos into clarity?Meet Arnold le Rutte, COO of The Virtual Hub, COO Alliance member and bronze partner, who went from retail entrepreneur to running the nerve center of a 300+ strong offshore team. Together with our new podcast co-host Lindsay Smith - appearing in her first episode in the co-host role - they pull the curtain back on ruthless prioritization, AI survival strategies, and the misunderstood art of building bulletproof, scalable systems that actually unlock human potential. No corporate platitudes, just real stories on managing explosive turnover, navigating the tricky CEO handoff, and how the best operators weaponize client-side empathy.Listen now, or risk drowning in the overwhelm that kills too many leaders. These are insights you will not find on LinkedIn, and you’ll wish you’d heard them before your next hire, your next pivot, or your next fire to put out.Timestamped Highlights01:19 – The pizza delivery gig that rewired Arnold le Rutte’s approach to problem-solving (and what it means for COOs today)03:32 – What really happens inside a 100+ person offshore operation and why most clients completely miss the point06:39 – Bittersweet business: when growth isn’t enough, and the turning point that led to a radical career shift11:23 – The game-changing realization about SME clients that upended The Virtual Hub’s business model15:41 – How to blow up burnout: Supporting teams, slicing admin, and warning signs leaders mess up21:55 – The AI smokescreen: Why true capacity-building is about brains, not bots26:58 – The one question every client gets wrong about outsourcing and how Arnold le Rutte reframes it for explosive leverage44:31 – Undercover boss confessions: The invisible complexity behind every “simple” successAbout the GuestArnold le Rutte is COO of The Virtual Hub, a COO Alliance member and bronze partner, and a powerhouse operations executive and former founder who scaled retail and wholesale businesses before taking the reins at one of the world’s leading offshore virtual professional firms. Known for blending client empathy with brutal operational clarity, he transforms complex, people-centric businesses by driving process, deep tech adoption, and relentless culture-building across borders.🔗 LinkedIn | WebsiteMentioned ResourcesVancouver and Boston COO eventsBarbara TurleyAsana (software)About the Co-HostLindsay Smith is an experience-driven growth strategist and former Chief Strategy Officer. This marks her first episode as official co-host of the podcast. She previously scaled a new region without a traditional sales team or bloated marketing budget by turning relationships, culture, and execution into revenue. She is the author of No One Needs Another Company Mug. Stop Branding. Start Experiencing and helps leadership teams use experience as a competitive growth lever.🔗 Connect with Lindsay on LinkedInImportant LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via DelphiThe Second in Command Podcast is an original production hosted by Cameron Herold and co-hosted by Lindsay Smith. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

What would happen if you finally ditched micromanagement and actually let your teams run wild, faster, riskier, and more creative than you’d ever dare on your own?Ben Plomion, COO of Pearl AI, joins Sivana Brewer for a sharp, no-fluff deep dive into the gritty reality of leading in markets where mistakes happen fast and growth is non-negotiable. Drawing from cross-functional battle scars in marketing, ops, and tech, Ben unpacks how he leveraged his CMO chops to become a next-level COO, why most leaders fail at “connecting the dots,” and exactly how he’s turning AI into his secret weapon for culture and operational scale.If you’re tired of theory and ready for the untold COO playbook that frees you from indecision, protects you from hidden traps, and gives you unfair access to what the best operator-leaders are actually doing, listen now. Stalling means losing team trust, missing radical growth, and getting left behind.Timestamped Highlights[00:03:42] – The shocking “dumpster” pitch that clinched Ben’s COO job—would you take this text?[00:05:10] – Connect the dots or die: Why leaders who only skim the surface always lose big[00:07:26] – Zero in-house finance, outsourced chaos—how Ben plugged the leaks before it was too late[00:10:51] – From chief cook to master delegator: The brutal art of giving up “employee benefits” and focusing where it matters[00:14:42] – CEO second-in-command: The secret archetypes and why most COOs get it wrong[00:18:29] – CMO to COO crossover: The superpowers that every operator should steal from marketing[00:21:23] – Ditching values for operating principles—radical new rules for building a creative, AI-savvy team[00:32:19] – “Let them run”: The unorthodox motto that keeps Ben’s teams breaking the rules, beating churn, and staying aheadAbout the GuestWith over two decades of experience in marketing, commercial and operational leadership across Artificial Intelligence, Computer Vision, and Blockchain, Ben Plomion is the Chief Operating Officer at Pearl—the leading AI Software-as-a-Service (SaaS) company in dentistry. Prior to Pearl, he served as Chief Marketing Officer at Dibbs, an Amazon-backed tokenization-as-a-service (TaaS) platform. He was previously Chief Growth & Marketing Officer at GumGum, where he played a pivotal role in advancing AI-driven contextual advertising. Earlier in his career, Ben led global digital media efforts at both Magnite and GE Capital. A Forbes contributor and trusted advisor to companies like Deanna.ai, PebblePost, and #Paid, he is also a committed educator in the realms of AI, marketing, and Web3.🔗 LinkedIn | WebsiteMentioned ResourcesGumGumAnthropic ClaudeChatGPTHubSpotGoogle DriveOKR (Objectives & Key Results)Amazon “70% data principle”Get Scalable by Ryan DeissAbout the Co-HostSivana Brewer is a Fractional COO for Remote Teams and former COO at Closers.io, where she helped scale the company to multiple eight figures and built over 500+ sales teams in just 2.5 years. She specializes in leadership development, remote operations, and systems that empower teams to grow sustainably.🔗 Connect with Sivana on LinkedInImportant LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via DelphiThe Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.Sponsored byNext Level Growth - A proven system designed to help entrepreneurs scale their businesses with clarity, accountability, and the right strategic support to reach their next stage of growth.Learn more: https://www.nextlevelgrowth.com/

Ever felt like your company is running in circles while you quietly burn out, stuck between drive and exhaustion?This episode is a blunt, emotionally raw exploration with Lindsay Gibson, COO of TextNow, a leader who’s walked away from the grind, returned for redemption, and rebuilt both companies and herself from the inside out. Sivana Brewer dives deep with Lindsay into the shock of losing vision, the chaos of remote work, and the brutal clarity that comes only after you’ve crashed headlong into career “success.”If you’re tired of vague leadership advice and want exclusive, no-BS strategies for authentic leadership, unclenching burnout’s grip, and making culture work for real teams, listen right now. Miss this, and you might repeat the pain Lindsay barely escaped. These lessons are battle-forged, urgent, and unlike anything the standard playbooks offer.Timestamped Highlights[00:01:11] – The brilliant but gritty origin of TextNow: solving real pain for people who have to choose between a phone bill and groceries[00:02:45] – Why Lindsay left her COO seat (twice) and what chasing “interesting work” really costs[00:04:34] – The BlackBerry “return rate” disaster: how fixing buyer’s remorse became a master class in real-world delegation[00:07:49] – The shocking truth: Engineering wasn’t the problem—here’s what really derails a company’s goals[00:10:11] – The brutal downside of remote-first culture… and the hardest part of rebuilding accountability across a fractured team[00:14:32] – Motherhood, loss, and the hidden price of ambition: Lindsay’s real talk on the boundaries she’ll never break again[00:19:04] – “Dead bodies in the process”—when leadership feedback stings and the rebirth of authentic management[00:27:54] – Why remote teams lose their soul (and how one-on-one connection fights back against isolation)About the GuestLindsay Gibson is the Chief Operating Officer of TextNow, a disruptive, ad-supported mobile carrier serving millions who demand true flexibility in mobile communications. With over two decades shaping iconic tech cultures, including a 16-year run at BlackBerry, she’s mastered the hard edge of scaling, comeback leadership, and authentic team connection. Known for leading through crisis and comeback, Lindsay is a straight-talker driven by integrity and obsession with growth.🔗 LinkedIn | WebsiteMentioned ResourcesBlackBerryChatGPTCursorReclaimT-MobileAT&T“Burnout” (book)About the Co-HostSivana Brewer is a Fractional COO for Remote Teams and former COO at Closers.io, where she helped scale the company to multiple eight figures and built over 500+ sales teams in just 2.5 years. She specializes in leadership development, remote operations, and systems that empower teams to grow sustainably.🔗 Connect with Sivana on LinkedInImportant LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via DelphiThe Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

Ever secretly wondered if success, early retirement, a big exit, and the CEO chair are as good as it looks? What if the “dream” of ownership leaves you restless, searching for meaning, and itching to build again?This episode pulls back the curtain on the real journey: Marcus Hantla, a relentless builder who’s seen both sides, reveals the wild emotional highs of exits and the raw, daily grind of COO life inside Contractor Foreman, a fast-growing SMB construction SaaS. He and Sivana get blunt about AI hype, hands-dirty delegation, and the gut-check moments that test even the toughest operators.The stakes: Stop winging it in your own career, team, or transformation or risk getting left behind. Listen now to confront the myths of growth, find new ways to thrive, and get the gritty, exclusive playbook you won’t hear in sanitized TED Talks.Timestamped Highlights03:41 – What no one warns you about early retirement and the uncomfortable truth about waking up “free.”06:43 – How a random plumber changed Marcus’s entire career (on his very own porch).09:10 – The COO/CEO “deciding dance” and why true empathy is a secret growth weapon.14:40 – Real talk: Losing a debate with the CEO (and why not every “brilliant” idea should win).17:25 – AI sales calls, live demos vs. real humans—what actually works right now.20:55 – Is the “beautiful” user interface dead? Why the next SaaS war is about simplicity, not design.26:14 – The dangerous side of AI consensus: Can chasing “truth” kill the next big breakthrough?35:03 – The sobering math of executive gratitude (and the crisis no leadership manual covers).About the GuestMarcus Hantla is the COO of Contractor Foreman, a leading construction management software platform engineered for small and mid-market builders and contractors. With 25+ years in construction and tech—plus multiple exits—Marcus is renowned for his hands-on leadership and hard-won insights at the intersection of trades, SaaS, and rapid growth.🔗 LinkedIn | WebsiteMentioned ResourcesCetdigitAsk the Foreman (Contractor Foreman feature)GoogleChatGPTRedditFacebookGiftology by John RuhlinSlackAbout the Co-HostSivana Brewer is a Fractional COO for Remote Teams and former COO at Closers.io, where she helped scale the company to multiple eight figures and built over 500+ sales teams in just 2.5 years. She specializes in leadership development, remote operations, and systems that empower teams to grow sustainably.🔗 Connect with Sivana on LinkedInImportant LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via DelphiThe Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.Sponsored by:Genius Network - An exclusive community for highly successful entrepreneurs, connecting you with top-tier leaders, strategic insights, and powerful relationships to help you grow your business faster and smarter.Learn more: https://www.geniusnetwork.com/

What if the single greatest unlock for scaling your company has nothing to do with strategy, and everything to do with how much you care?In this gut-level conversation, Sivana Brewer sits down with Amit Shah, COO of Virta Health, a company on a mission to reverse metabolic disease in a billion people. They reveal the raw mechanics, hard decisions, and emotional realities of building a culture where real feedback, personal mission, and relentless impact actually drive bottom-line results. Expect stories that challenge your comfort zone, a blueprint for turning skeptics into true believers, and a rare glimpse into what makes teams (and COOs) last a decade or more through hyper-growth.If you’re tired of surface-level advice and want the proven, exclusive tools to protect your culture (and your soul) as you scale, hit play now. The risk of mediocre leadership has never been higher, and these lessons simply can’t wait.Timestamped Highlights[00:00] – The rebel truth about why people don’t care what you know until something shocking happens[00:03:23] – Inside Virta’s billion-person mission and the radical evidence that built unwavering belief[00:06:57] – The jeans, Disneyland, and moment a clinical trial changed thousands of lives[00:13:17] – The single conversation that blew away a hardened healthcare skeptic[00:17:13] – Why LIVE patient stories kick off every company meeting and what that does to culture[00:21:24] – How Virta built a team that actually sticks (and outgrows their own roles)[00:25:41] – When your job changes every 12 months: The hidden playbook for surviving hyper-growth[00:33:24] – The care vs. candor tightrope—how to love your team while pushing for relentless resultsAbout the GuestAmit Shah is the Chief Operating Officer of Virta Health, where he leads growth, product development, and patient care delivery for a hyper-growth company that’s transforming metabolic disease care. With a track record spanning executive roles at Paladina Health, McKinsey, and Amazon, plus roots as a mission-driven entrepreneur, Amit is known for building high-performance teams that scale with heart and precision.🔗 LinkedIn | WebsiteMentioned ResourcesTruliaZillowDr. Steve FinneyDr. Jeff VolekDr. HallbergUnited AirlinesUS FoodsBlue Shield of CaliforniaAlex & Layla HormoziGoogle Docs, Google Sheets, Google CalendarAbout the Co-HostSivana Brewer is a Fractional COO for Remote Teams and former COO at Closers.io, where she helped scale the company to multiple eight figures and built over 500+ sales teams in just 2.5 years. She specializes in leadership development, remote operations, and systems that empower teams to grow sustainably.🔗 Connect with Sivana on LinkedInImportant LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via DelphiThe Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

Ever feel overwhelmed by growth or haunted by the worry that your team’s success might derail the mission?This is your inside pass. Sivana Brewer dives deep with Dan Murphy, COO of D1 Training, to uncover what really separates winning brands from chaotic burnout. From scaling a nationwide fitness franchise by 100+ units fast, to building a culture where passion crushes bureaucracy, and tough metrics make or break careers, this episode exposes the choices, pivots, and vulnerable moments every top operator faces.Listen now if you want to avoid stalling your company’s growth, escape the COO loneliness trap, and get proven, unconventional takeaways on reinventing your playbook in a frantic market. This is real talk you won’t find anywhere else, straight from the second in command.Timestamped Highlights[00:01:01] – The wild origin story: Losing a pro career, the CEO’s game-changing invention, and how it launched a new franchise model[00:03:39] – Why D1 threw out the playbook and planted flags everywhere plus what they learned scaling from 1 to 160 locations[00:05:17] – The counterintuitive “avatar” that drives most revenue and why it’s probably NOT who you think[00:09:57] – How the right “spark” can reveal your company’s true North—advice for COOs looking for their next big thing[00:13:37] – The brutal scale-up pivot: When to walk away from side businesses, passive owners… and old friends[00:16:11] – Outsourcing secrets, bringing it all back in-house, and the moment when cost control meets franchisee happiness[00:21:28] – The biggest “aha” that changed their growth trajectory—what actually gets local buyers to care and buy in[00:25:34] – When loyalty isn’t enough: Handling hard conversations with passionate, under-performing leaders[00:27:48] – Managing egos, CEO/COO conflict, and why “freedom to dream” requires radical focusAbout the GuestDan Murphy is the Chief Operating Officer of D1 Training, a national franchise leading the youth and community athletic training space. A former Division I soccer player and West Point graduate, Dan has decades of leadership experience spanning military and high-growth franchise operations. He’s known for his relentless execution, passion-driven leadership style, and community-building expertise helping D1 scale from a single Nashville gym to 160+ locations and counting.🔗 LinkedIn | WebsiteMentioned ResourcesWill BartholomewPeyton ManningTim TebowChris PaulExosCrossFitRay Dalio’s “Principles”About the Co-HostSivana Brewer is a Fractional COO for Remote Teams and former COO at Closers.io, where she helped scale the company to multiple eight figures and built over 500+ sales teams in just 2.5 years. She specializes in leadership development, remote operations, and systems that empower teams to grow sustainably.🔗 Connect with Sivana on LinkedInImportant LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via DelphiThe Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.Sponsored by:Redirect Health - Affordable healthcare benefits designed to make traditional insurance optional, with 24/7 access to primary care and Rx support that helps businesses reduce costs while keeping employees covered.Learn more: http://www.redirectcoo.com/

Ever question if you’re truly moving the needle in a high-stakes, fast-growth role or just treading water in chaos?In this unfiltered replay, Cameron Herold gets radically real with Asana’s COO, Anne Raimondi, a powerhouse operator with a track record scaling iconic SaaS brands from eBay to Zendesk. Their candid conversation delivers hard-hitting truths and breakthrough strategies for COOs, VPs of Ops, and ambitious seconds-in-command. From conquering boardroom friction to onboarding at scale, and from navigating imposter syndrome to wielding conscious leadership, this episode is your no-nonsense roadmap to building culture, resilience, and runaway growth.The window for operational greatness closes quickly. Don’t risk getting left behind as your competitors dial in these proven systems. Press play now for a front-row seat to rare, real-world tactics you won’t hear anywhere else.Timestamped Highlights[00:00] – Why this Asana episode is a record-breaking, fan-favorite comeback[00:03:02] – The one skill that built Anne’s “uncommon” career and why she doubled down on curiosity[00:05:33] – A dot-com crash, a diamond startup, and how obsession with customer pain points kept Anne in the tech arena[00:07:47] – Is product obsession really the COO’s unfair advantage? Anne reveals what sets true ops leaders apart[00:13:14] – How Anne’s onboarding at Asana destroyed all her old assumptions about exec transitions[00:15:10] – The joy of “extra delights”—what most SaaS products miss about human motivation[00:25:34] – The real source of company politics (and how transparency kills it dead)[00:44:38] – Anne’s most vulnerable answer: How she faces down imposter syndrome and winsAbout the GuestAnne Raimondi is the Chief Operating Officer of Asana, a global leader in work management software empowering teams to orchestrate their work with clarity and impact. With 20+ years scaling technology giants, including senior roles at Zendesk, TaskRabbit, SurveyMonkey, and eBay, Anne brings deep boardroom and operational wisdom to fast-growth SaaS. She’s also a lecturer at Stanford Graduate School of Business and has served on the boards of Gusto, Patreon, and more. Anne is renowned for her mission to build workplaces that blend high performance with humanity.🔗 LinkedIn | WebsiteMentioned ResourcesFacebookMicrosoft ProjectBlue NileeBayTaskRabbitGuru (knowledge management)SendGridGustoPatreonBlockThredUp15 Commitments of Conscious Leadership (framework/book)Stanford Graduate School of BusinessKozmo (Seattle delivery)Important LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via DelphiNote: This Fan Favorite episode is a recast of one of our most impactful interviews, still packed with insights for second-in-command leaders. Whether it’s your first listen or a revisit, there’s timeless value inside.The Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

When was the last time you felt your vision misunderstood, your partnership undervalued, or your operational roadmap tangled? If you’re a COO wrestling with translating big ideas into real impact, this conversation is your lifeline.Sivana Brewer welcomes Stephanie Kauffman, Chief Operating Officer at Melanoma Research Alliance, for an urgent episode that lifts the veil on what actually moves the needle for COOs. From converting financial “legends” into game-changing board allies to crafting story-driven partnerships that triple outcomes, you’ll hear how real-world translation builds trust fast, drives innovation, and prevents career-stalling burnout.Press play now. Don’t risk getting stuck in your leadership bubble. Every minute here arms you with exclusive, proven techniques to connect, influence, and scale before someone else beats you to it.Timestamped Highlights[00:10] – A stunning perspective shift: why “second in command” is really “dual in command” for COOs everywhere[00:02:25] – The myth of melanoma: deadliest form of skin cancer, massive underestimation, and breakthrough facts COOs should know[00:08:21] – Surprising everyday tips for preventing melanoma beyond just sunscreen (plus one you’ve likely never heard)[00:10:39] – How legendary finance leaders shaped Stephanie’s radical “private equity” nonprofit strategy—what every COO can steal[00:18:49] – The $12.7 million secret: bold partnerships that defied board skepticism (and the power of gaming for social impact)[00:27:11] – Data-driven storytelling for buy-in: How Stephanie translates emotional conviction into actionable board wins[00:31:47] – Professional translation: the vital COO role in turning CEO vision into operational clarity for every stakeholder[00:43:15] – The “3 Bs” formula and simplifying the complex: brief, brilliant, be done—your solution to communication chaosAbout the GuestStephanie Kauffman is Chief Operating Officer of the Melanoma Research Alliance, the world’s largest nonprofit funder of melanoma research. Known for high-impact storytelling and cross-industry partnership wins, she previously held SVP roles at Universal Studios and Breast Cancer Research Foundation. Stephanie is recognized for translating visionary ideas into scalable operations, bringing decades of experience across finance, media, and biotech.🔗 LinkedIn | WebsiteMentioned ResourcesBreast Cancer Research FoundationBlizzard Entertainment (Overwatch partnership)Universal Studios (media/partnerships)Leverage Finance Fights Melanoma platformUPF apparel (sun protection clothing)Mafia Wars (gaming partnership)About the Co-HostSivana Brewer is a Fractional COO for Remote Teams and former COO at Closers.io, where she helped scale the company to multiple eight figures and built over 500+ sales teams in just 2.5 years. She specializes in leadership development, remote operations, and systems that empower teams to grow sustainably.🔗 Connect with Sivana on LinkedInImportant LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via DelphiThe Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

Ever felt like you’re carrying the weight of growth, but struggling to shift your company from band-aids to real, sustainable breakthroughs?Meet Nicki Baty, COO at Freshpet, who’s rewriting the playbook for second-in-command leadership inside a rocketship culture. In this revealing conversation, Nicki Baty opens up to host Sivana Brewer about pioneering a COO role from scratch, installing trust (in teams and at home), and building a business fueled by missionary drive, not mercenaries.Explore how to turn constant change into your secret weapon, earn buy-in when the North Star keeps moving, and design a culture that scales with speed without chaos.You can’t afford to run on autopilot or yesterday's wins. Discover the steps that separate successful COOs from those stuck in a cycle of busyness. Listen now for exclusive insights you can’t afford to miss. The next wave of growth is already here, and this episode holds the edge.Timestamped Highlights[00:00] - The one guarantee for every COO—how to win when change is constant[03:41] - Missionaries vs. mercenaries: Why purpose-driven teams deliver differently[07:40] - Moving a family across continents for growth—what business leaders really learn[12:11] - “Making room in the boat”: Building trust, networks, and resilient teams on the fly[19:12] - Nicki reveals how to plan post-onboarding in a brand new leadership role[23:35] - Finding your “most valuable pet parent” and reshaping the company around them[28:35] - The surprising power of Freshpet's pioneering spirit—and what big companies still get dead wrong[37:13] - The real difference between strategic priorities and tactical noise (and how most teams get stuck)About the GuestNicki Baty is the Chief Operating Officer at Freshpet, a company redefining the pet nutrition industry with its human-grade, refrigerated pet food. Formerly President and General Manager of Hill’s Pet Nutrition US (Colgate-Palmolive), Nicki’s career has spanned the globe—from the UK and Europe to Asia and the Americas. She is recognized for her track record in scaling organizations, her passionate belief in purpose-driven work, and her relentless focus on building trust and sustainable growth in fast-moving environments.🔗 LinkedIn | WebsiteMentioned ResourcesColgate-PalmoliveUnileverHill’s Pet NutritionWalmartTarget10X Is Better Than 2XBryan Johnson (longevity/biohacking)Wellness DaddyAbout the Co-HostSivana Brewer is a Fractional COO for Remote Teams and former COO at Closers.io, where she helped scale the company to multiple eight figures and built over 500+ sales teams in just 2.5 years. She specializes in leadership development, remote operations, and systems that empower teams to grow sustainably.🔗 Connect with Sivana on LinkedInImportant LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via DelphiThe Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

What if the biggest threat to your company’s growth is how you show up every day—burned out, distracted, or just going through the motions? Most COOs know the cost of chaos, but few stop to ask what’s driving it inside themselves.Enter Sunil Rajasekar, former President and CTO of Mindbody, who sits down with Cameron Herold for a no-holds-barred conversation about burnout, resilience, and building a global wellness empire with gratitude at its core. From the backstage mechanics of a platform used by millions to the secret link between world-changing tech and personal wellbeing, this episode delivers the eye-opening truths every leader needs.Listen now before your stress becomes your biggest blind spot. Actionable, exclusive, and radically honest. These insights aren’t just a luxury, they’re your lifeline.Timestamped Highlights[00:00] – What nobody tells you about burnout (until it’s too late)[00:03:31] – Why Sunil reversed the script: an origin story you didn’t expect[00:06:15] – The real reasons high-powered execs flame out (and how Sunil rebuilt himself)[00:14:23] – Two CEOs, one mission: Navigating seismic leadership transitions[00:16:50] – Under the hood of Mindbody: Why perfection on the surface means wrestling chaos behind the scenes[00:24:28] – The make-or-break moment for small businesses—and why most lenders get it wrong[00:29:32] – The war for tech talent and how to keep your team’s soul intact[00:33:35] – What COVID proved about wellness, grit, and the “missionary vs. mercenary” divide[00:40:50] – The gratitude ritual that saved Sunil—and could save youAbout the GuestSunil Rajasekar is the former President and Chief Technology Officer at Mindbody, the global platform powering the wellness industry in over 100 countries. With more than two decades leading technology and product transformation at eBay, Intuit, Lithium Technologies, and then Mindbody, Sunil is renowned for scaling businesses that shape industries, without sacrificing the humanity at their core. His mission: Connect the world to wellness, one breakthrough at a time.🔗 LinkedIn | WebsiteMentioned ResourcesMindbody CapitalClassPassVista Equity PartnersBook: “The Mind-Body Connection” by John SarnoBook: “Buddha and the Badass” by Vishen LakhianiMindvalley (Vishen Lakhiani)Tim FerrissUberApple FitnessF45Orangetheory FitnessBooker (acquired by Mindbody)ClearBank (referenced as a similar financial product)Important LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via DelphiNote: This Fan Favorite episode is a recast of one of our most impactful interviews, still packed with insights for second-in-command leaders. Whether it’s your first listen or a revisit, there’s timeless value inside.The Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

Are you trapped in operational chaos, fighting burnout, and searching for a formula that actually scales? You’re not alone.This electrifying episode features Guillaume Bouvard, Co-founder, COO and CMO of Extend, as he sits down with Sivana Brewer to reveal the real-life victories and invisible battles behind explosive fintech growth. From his unusual rise at American Express to building a team of true experts (not just generalists), Guillaume exposes the proven rituals, painful lessons, and cultural shifts that unstick founders and COOs worldwide.If you’ve ever wrestled with hiring mistakes, boardroom pressure, or the fear of letting go, this conversation is your playbook for escaping overwhelm right now. Tune in for exclusive strategies you won’t hear from the usual talking heads—and avoid the pain of staying stuck another quarter. Listen now, because your breakthrough can’t wait and these field-tested insights are only found here.Timestamped Highlights[00:00] – The daring anti-micromanagement view that reshaped a whole company’s culture[00:07:08] – Why Guillaume became COO and what most founders never tell you about picking partners[00:09:12] – How a “no two days alike” mindset powers world-class operations without chaos[00:12:27] – The little-known boardroom rituals that drive results, build trust, and end nasty surprises[00:19:44] – Guillaume’s radical philosophy for staying engaged, focused, and unshakable against daily setbacks[00:21:01] – The breakthrough hiring lesson that can rescue any leader from burnout (before it’s too late)[00:28:14] – Steal-this-process: Monday all-hands, relentless transparency, and celebrating the hidden heroes[00:34:29] – Real-life wins: How a single empowered team member triggered a market wave using curiosityAbout the GuestGuillaume Bouvard is the Co-founder, Chief Operating Officer, and Chief Marketing Officer of Extend, a venture-backed digital credit card platform revolutionizing spend management for banks and businesses. With more than two decades of leadership across American Express and international fintech, Guillaume blends corporate discipline with disruptive startup agility. His obsession with hiring world-class talent, building intentional culture, and empowering true ownership makes him a sought-after voice for COOs ready to scale with clarity and conviction.🔗 LinkedIn | WebsiteMentioned ResourcesAmerican ExpressBank of Montreal (BMO)HSBCPayPalUSCIS (U.S. immigration agency)SlackOKRs (Objectives and Key Results Framework)About the Co-HostSivana Brewer is a Fractional COO for Remote Teams and former COO at Closers.io, where she helped scale the company to multiple eight figures and built over 500+ sales teams in just 2.5 years. She specializes in leadership development, remote operations, and systems that empower teams to grow sustainably.🔗 Connect with Sivana on LinkedInImportant LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via DelphiThe Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

What if your next breakthrough isn’t more hustle, but ruthless focus on what actually matters?Scott Levy, Fractional COO of ResultMaps, joins Sivana Brewer for a candid, zero-fluff conversation on why most CEOs and COOs are drowning in distraction and what separates “second in command” leaders who skyrocket growth from those stuck grinding. They pull apart why ambitious teams spiral into task overload, the critical metrics every department truly needs, and the battle-tested rituals that free up your brain for high-stakes decisions.Ready to step off the treadmill of constant fires, endless meetings, and “yet another platform” promises? This episode exposes the cost of delay and throws you a direct path out, real systems, real clarity, real results. If you wait, you risk another year of burnout and missed breakthroughs. Press play now for inside strategies unavailable anywhere else.Timestamped Highlights[00:54] – Why “good” content became too dangerous for Speaker A to binge (and what that reveals about focus)[02:09] – The real operations heartbreaks hidden behind entrepreneurial success stories[07:09] – Why small teams will devour giants in the AI revolution (the Special Forces lesson nobody teaches MBAs)[10:34] – The shockingly simple hack for bypassing bloated CRMs and running your pipeline on autopilot[12:02] – How to extract a Vivid Vision in 30 minutes—no trust falls required[16:13] – “Eff your feelings, follow the plan?” Dissecting the truth (and limits) of systemizing emotional chaos[26:52] – The fatal flaw of cascading goals—and what truly separates winners from burned-out operators[44:36] – The raw moment CEOs finally break—and why some refuse to suffer the same mistakes twiceAbout the GuestScott Levy is the Founder and CEO of ResultMaps, a cutting-edge SaaS platform designed to help founders and leadership teams obliterate operational friction, scale clarity, and get real results. With a background spanning management consulting, software, and building systems for high-growth companies, Scott’s passion is turning entrepreneurial chaos into decisive execution. He’s especially known for integrating technology and coaching with powerful simplicity.🔗 LinkedIn | WebsiteMentioned ResourcesLeila HormoziGrok (AI tool)FigmaCole Gordon/Closers.iohttps://www.linkedin.com/in/cole-gordon/EOS (Entrepreneurial Operating System)OKRs (Objectives and Key Results)GrowRevJohn Humphrey, Connect Points frameworkTony RobbinsAppleTesla (re: Grok in-car integration)About the Co-HostSivana Brewer is a Fractional COO for Remote Teams and former COO at Closers.io, where she helped scale the company to multiple eight figures and built over 500+ sales teams in just 2.5 years. She specializes in leadership development, remote operations, and systems that empower teams to grow sustainably.🔗 Connect with Sivana on LinkedInImportant LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via DelphiThe Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

Are you overwhelmed by nonstop chaos, endless stakeholder demands, or the fear you’ll break while scaling up? This episode delivers urgent answers for every COO, integrator, and senior ops leader pushing to get their head above water.Cameron Herold sits down with Kelly Knight, President and Integrator of EOS Worldwide, for a rare, candid look at the systems and mindset that power explosive growth and keep organizations aligned when everything feels impossible. Kelly lifts the curtain on EOS’s real role in revolutionizing the “second in command” function, gives you her hard-won playbook for winning over visionaries, and exposes how elite integrators preserve culture, even through private equity takeovers and seismic business model shifts.Stop guessing and start winning. Listen now to avoid burnout, grab proven EOS secrets, and finally align your team before something breaks. These insights are exclusive, actionable, and you won’t hear them anywhere else.Timestamped Highlights[00:00] – Chaos or clarity? How EOS aligns human energy when everything’s changing[00:02:41] – Why most “second in command” titles are missing the mark (and where EOS fits in)[00:03:27] – The system for managing human energy that built a raving fandom[00:07:14] – Inside the “VI Duo”—the secret sauce that powers badass leadership teams[00:10:11] – One killer meeting rhythm that keeps visionaries and integrators in lockstep[00:13:02] – From outsider to integrator: Kelly’s surprising first 90 days and the mistake even top COOs make[00:17:03] – Private equity chaos? How Kelly realigned 27 stakeholder groups and survived[00:27:01] – Navigating massive change: Candid truths about communication, relationships, and earning trust[00:29:44] – Why EOS failed at software and the power of doubling down on your “hedgehog”About the GuestKelly Knight is the President & Integrator of EOS Worldwide, the pioneering force behind Entrepreneurial Operating System®. Known for her expertise in scaling operations, leadership development, and stakeholder alignment, Kelly has guided EOS through private equity acquisition and global expansion. She regularly mentors visionary-operator duos around the world, helping them navigate change and build lasting company culture.🔗 LinkedIn | WebsiteMentioned ResourcesTraction (book)Rocket Fuel (book)Kolbe (assessment)Strategic Coach (Dan Sullivan)1-800-GOT-JUNKninety.io (software partner)Verne HarnishFirefly Group (private equity)Basecamp (training resource)StrengthsFindersMyers-BriggsChatGPTGrokImportant LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via DelphiThe Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

What if you could transform a team of rookies into high-performing, loyal leaders and stay sane in the process?This episode delivers an unfiltered look inside the mind of Richard Comitz, Chief Operating Officer of American Corporate Partners, a West Point PhD and retired Army Lieutenant Colonel now leading one of America’s most mission-driven nonprofits. He sits down with Narrator to unpack the proven discipline, radical transparency, and mentorship strategies he honed in combat and now deploys to scale an 80-person organization serving over 5,000 mentorships nationwide.Want to dodge burnout, ignite next-gen talent, and finally get your CEO partnerships working for—not against—you? Listen now. Skip it, and you risk getting buried by the next Ops crisis. This is an urgent, inside-access episode you won’t find anywhere else.Timestamped Highlights[00:00] – The leadership power move that made junior staff instantly trust Richard Comitz[00:04:12] – Why a PhD, combat zones, and organic chemistry are COO superpowers (and how higher ed nearly cost him)[00:08:48] – How to “inherit” a role from a founder without clashing or caving[00:13:05] – The secret architecture behind training 60+ brand-new hires (and spotting future all-stars fast)[00:15:53] – Shocking truths of what actually works to fight young-employee burnout and what never does[00:19:30] – Hidden mentorship hacks that win powerful partners in Fortune 500s[00:23:16] – Does military “figure it out” energy work with Gen Z? The raw reality from the field[00:37:26] – Navigating founder-CEO rigidity and pitching bold new ideas (without ending up fired)About the GuestRichard Comitz is the Chief Operating Officer of American Corporate Partners (ACP), a powerhouse nonprofit connecting U.S. veterans and military spouses with Fortune 500 mentors for next-level careers. A retired Army Lieutenant Colonel, West Point organic chemistry instructor, and experienced higher education COO, Comitz is celebrated for turning disciplined military leadership into explosive organizational growth in both the public and nonprofit sectors.🔗 LinkedIn | WebsiteMentioned ResourcesPeter Attia (podcast, health and nutrition)Andrew Huberman (Huberman Lab, neuroscience podcast)Jocko Podcast by Jocko Willink (Extreme Ownership, Navy SEAL leadership lessons)Joe Rogan Experience (podcast)Extreme Ownership by Jocko Willink (book)West Point (U.S. Military Academy)About the Co-HostSivana Brewer is a Fractional COO for Remote Teams and former COO at Closers.io, where she helped scale the company to multiple eight figures and built over 500+ sales teams in just 2.5 years. She specializes in leadership development, remote operations, and systems that empower teams to grow sustainably.🔗 Connect with Sivana on LinkedInImportant LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via DelphiThe Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

What if the difference between scaling up and burning out comes down to just one overlooked decision you make today?In this exclusive Second in Command episode, Cameron Herold sits down with Jon McNeill, former President of Tesla and COO of Lyft, and current CEO and Co-Founder of DVx Ventures, for a bold, eye-opening deep dive into the raw realities of being second in command at companies that redefine entire industries.You’ll hear battle-tested lessons on navigating visionary founders, eliminating organizational bloat, and building operating systems that drive exponential growth, plus what most leaders get dead wrong about innovation, hiring, and execution at scale.If you crave real-world playbooks and not more recycled platitudes, hit play now. Miss this conversation and risk falling into the same chaos that sinks even the greatest companies. Listen today to steal field-proven COO frameworks you won’t hear anywhere else before your competition does.Timestamped Highlights[00:03:16] – The $108 million mistake: why Jon McNeill turned down Uber and Tesla before they became giants[00:07:22] – From Bain to boardrooms: how Cameron Herold went from $1.8B to $20B in 30 months[00:14:49] – What it really feels like to drop into Tesla’s leadership team—no roadmap, only chaos[00:17:04] – The pivotal moment Cameron Herold broke the rules at Tesla and why Elon Musk said “You’ll fit right in”[00:21:09] – The “Big Thing” meeting—the deceptively simple method Cameron Herold stole from Facebook’s top minds[00:26:43] – How to push back (and win) with the world’s most demanding CEO[00:36:11] – The ruthless self-topgrading system that kept Tesla lean—could you survive it?[00:47:11] – Tesla’s “Algorithm” revealed: the counterintuitive systems any leader can stealAbout the GuestJon McNeill is the former President of Tesla and COO of Lyft, a renowned serial entrepreneur, and current CEO and Co-founder of DVx Ventures. Recognized for multiplying company valuations and pioneering operational mastery at the world’s most innovative companies, Jon now empowers founders and operators to scale with speed and discipline. His latest book, The Algorithm, reveals the operating system behind Tesla’s success and is quickly becoming a must-read for growth-focused leaders.🔗 LinkedIn | WebsiteMentioned ResourcesTeslaLyftBain & CompanyBain CapitalAndreessen Horowitz1-800-GOT-JUNKFacebook (Mark Zuckerberg, Sheryl Sandberg)Uber (Travis Kalanick, Garrett Camp)Tim FerrissSolarCity (Pete Reeve, Lyndon Rive)College Pro PaintersSpaceXSalesforceYPOQueen’s UniversityHard Thing About Hard Things (Ben Horowitz – book)Good to Great (Jim Collins – book)Insanely Simple (Ken Segall – book)Important LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via DelphiThe Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

Ever wonder why some COOs scale businesses to legendary heights while others get swallowed by chaos and politics? If you’re craving clarity, confidence, and uncommon edge in your second-in-command role, this Fan Favorite episode is your wake-up call. Cameron Herold sits down with Matt MacInnis, COO of Rippling and co-founder of Inkling, for a raw, actionable conversation about the real challenges behind hyper-growth, hiring, trust, and culture. They dig into what makes the COO role so “special,” how to build a game-changing flywheel, and why patience, precision, and authenticity are the ultimate power moves.The pain of “going it alone” is real. Tune in to learn how to avoid disaster, dodge politics, and harness proven tactics you won’t find in any business book. Don’t wait until burnout bites. Listen now for fiercely exclusive COO insights, bold truths, and systems that will let you scale smarter, not harder.Timestamped Highlights[00:02:22] – The hidden pain in HR, IT, and how Rippling breaks the “original sin” of bad data[00:05:55] – Why Matt almost walked away—then got schooled by Parker’s contrarian “rocket ship” logic[00:08:30] – The untold power of preexisting trust between CEO and COO—and what happens if you hire without it[00:12:49] – Topgrading secrets: Why most executive hiring fails and how to get it right (even when everyone says they’re an “A player”)[00:15:44] – Copilot dynamics: How Matt and Parker run the company with surprisingly little contact (and why it works)[00:19:18] – Should you debate the CEO in front of the team? The cathartic, risky art of public disagreement[00:23:13] – Inside Rippling’s flywheel advantage—what Salesforce, Facebook, and Brex did differently and why you can too[00:31:04] – Killing bureaucracy and politics: The simple rule for hiring and process that most leaders ignore[00:39:29] – The brutal, proven formula for layoffs: What Sequoia teaches (and how to survive the “survivor’s guilt”)About the GuestMatt MacInnis is the Chief Operating Officer of Rippling, a revolutionary all-in-one HR and IT platform transforming how businesses scale and manage people. Matt was also the co-founder and CEO of Inkling, a mobile learning platform that raised over $100M before its acquisition. With deep roots at Apple and a Harvard engineering degree, Matt blends big-company brilliance with entrepreneurial firepower. He’s known for breaking boring business norms and igniting hyper-growth, all while refusing to tolerate politics, inefficiency, or shallow executive hiring.🔗 LinkedIn | WebsiteMentioned ResourcesInklingAppleHarvardParker Conrad (Rippling CEO)ADPGustoDropboxSlackWorkdayOktaBrexMarketoSalesforceSequoiaKleiner PerkinsBrad Smart (Topgrading) | Topgrading (book)Who (book) | Geoff Smart (Who)Elad Gil | The High Growth HandbookImportant LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via DelphiNote: This Fan Favorite episode is a recast of one of our most impactful interviews, still packed with insights for second-in-command leaders. Whether it’s your first listen or a revisit, there’s timeless value inside.The Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

Feeling the pressure to scale but terrified of losing your best people, or watching team morale dissolve as your business grows?This episode, guest host Sivana Brewer gets real with Isaac Tobelen, current CMO at Springs Rejuvenation and seasoned COO, on the inside challenges of recruiting, retaining, and motivating talent in rapid-growth settings. Isaac shares proven systems for hiring culture-aligned operators, the brutal mistakes that cost him top performers, and how “Innovation Day” became a surprising game-changer for agency culture.If you want actionable tactics to build a resilient team and avoid silent exits, listen now, not later. Your next big hire, retention strategy, or culture upgrade may hinge on these lessons. Tune in for exclusive, hard-won insights that most COOs only learn the hard way.Timestamped Highlights[00:00] – The “quiet risk” that nearly cratered Isaac’s agency and why losing one key player can trigger a domino effect[03:08] – Rewiring direct response marketing for an unexpected industry and scaling it to $1.2M/month[08:59] – Why competitors keep stealing Isaac’s ads, but can’t touch his team’s execution[11:08] – The secret overlap of visionary CEO and practical COO—why it worked for Isaac and Ashton[13:49] – How teaching people “how to think” crushed micromanagement and burnout[15:02] – The counterintuitive hiring process that filters for real values (not just resume skills)[24:29] – Unconventional interview tactics, homework, and the non-negotiables that reveal true fit[32:00] – “Innovation Day” revealed – How letting teams fail forward built trust and inspired breakthrough creativity[38:11] – Isaac’s 2 biggest mistakes: concentrated risk and a disastrous acquisition—what he’d do differently[52:44] – Is AI really changing everything? Isaac’s blunt take on what’s hype, what actually matters, and why talent must upskill nowAbout the GuestIsaac Tobelen is the Chief Marketing Officer at Springs Rejuvenation, a leader in stem cell and exosome therapy. Previously, he was COO at Hemon Media, where he scaled the agency to $500K/month in 18 months, managed $36M+ ad budgets, and built high-performing teams from scratch. Isaac is known for his systems thinking, rapid operational scale, and real-world people development.🔗 LinkedIn | WebsiteMentioned ResourcesFrank Kern (Mass Control)ClickUpAsanaJim Collins (“flywheel” concept)EOS – Entrepreneurial Operating SystemAbout the Co-HostSivana Brewer is a Fractional COO for Remote Teams and former COO at Closers.io, where she helped scale the company to multiple eight figures and built over 500+ sales teams in just 2.5 years. She specializes in leadership development, remote operations, and systems that empower teams to grow sustainably.🔗 Connect with Sivana on LinkedInImportant LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via DelphiThe Second in Command Podcast is an original production hosted by Cameron Herold and co-hosted by Sivana Brewer. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

Ever wondered how legendary operations leaders onboard 800 seasonal hires for world-class performance in just 30 minutes? What if your biggest edge wasn’t tech, but radical clarity, proven systems, and the courage to democratize what most companies hide?In this revealing conversation, guest host Sivana Brewer sits down with Tom Root, Managing Partner at Zingerman’s Mail Order and a driving force behind its remarkable open-book management culture. Tom isn’t just running a $24M operation; he’s helping to architect the Zingerman’s way, a playbook that turns consensus, culture, and scientific thinking into a market advantage.Dive in to discover how Tom’s team hires 800 people for the holidays, keeps SOPs thrillingly relevant, leverages just-in-time knowledge systems, and makes “lean” truly work. If you crave real answers on scaling without chaos or losing culture, THIS episode is your exclusive playbook to operational victory. Listen now to avoid another year of stalled growth, outdated systems, and disconnected teams.Timestamped Highlights[00:00] – Why “democratization” is a double-edged sword for accountability[03:07] – Zingerman’s wild origin: Russian anarchists, consensus, no classic CEO—and their bold growth vision[06:37] – Why illustrated food (not photos) is marketing magic…and why it works[13:27] – The single ops lever for onboarding 800 people in 30 minutes (no, it’s not superstar managers)[17:28] – Secrets behind just-in-time knowledge, digital twins, and how training is dead[23:15] – “Tim’s Law”: What happens when only one person “knows everything” and how to fix it[28:41] – Radical SOP audits, the core mistake most leaders make (and how Tom solved it)[31:39] – How open-book management paid off $300K debt and kept Zingerman’s profitable every year since[42:09] – Scientific thinking vs. the “tools” trap, and why organizations resist outsidAbout the GuestTom Root is Managing Partner at Zingerman’s Mail Order, part of the legendary Zingerman’s Community of Businesses in Michigan. He’s recognized for championing open book management, building empowered teams, and pioneering proven operational systems that help Zingerman’s scale their beloved brand while keeping culture alive. Tom’s unique perspective joins hands-on leadership with a background in tech, manufacturing, and continuous improvement.🔗 LinkedIn | WebsiteMentioned ResourcesZingerman’s Community of BusinessesOpen Book ManagementLean Manufacturing / Toyota KataGoogle Sites (for internal wikis)The Great Game of Business by Jack StackZingerman’s BakehouseUniversity of Michigan (operations partnerships)About the Co-HostSivana Brewer is a Fractional COO for Remote Teams and former COO at Closers.io, where she helped scale the company to multiple eight figures and built over 500+ sales teams in just 2.5 years. She specializes in leadership development, remote operations, and systems that empower teams to grow sustainably.🔗 Connect with Sivana on LinkedInImportant LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via DelphiThe Second in Command Podcast is an original production hosted by Cameron Herold and co-hosted by Sivana Brewer. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

Struggling to scale your law firm or lead expert teams without burning out or losing your edge?You’re not alone. In this episode, Cameron Herold brings you an unfiltered, radically honest conversation with Dan Cuneo, COO of Melone Hatley. Dan reveals the surprising truth behind law firm growth, why lawyers love culture but hate change, and the communication systems driving results in a multi-office, 100+ employee business.What does it really take to compete, attract talent, and thrive when AI, client demand, and team alignment keep shifting? Get the inside playbook, raw stories, and proven systems to finally build sustainable scale, without sacrificing humanity or profit.Listen now, because the biggest risks are waiting, hoping, and copying what every other law firm is already doing. This episode delivers exclusive, actionable strategies that win with today’s top talent and future-proof your firm.Timestamped Highlights[00:00] – The one business skill most lawyers are missing (and why it holds firms back)[04:10] – How Melone Hatley picks winning markets and why they avoid the “big city trap”[07:25] – Recruiting smart attorneys: drive vs. ambition, culture fit vs. pure skill[10:54] – Topgrading and the secrets to high-impact, low-turnover legal hiring[13:21] – Can a non-lawyer run law firm ops? Why Dan says “it depends,” and what really matters[15:31] – From band-aids to sustainable hires: scaling up, alignment, and culture that actually sticks[17:15] – The silent killer: how misalignment eats into growth (and what to do about it)[20:18] – The real impact of AI in law: opportunity, risk, and what Dan refuses to automate[25:26] – Marketing channels that don’t work anymore and how Dan finds blue ocean opportunitiesAbout the GuestDan Cuneo is the COO of Melone Hatley, a rapidly scaling multi-state family law and estate planning firm known for its aggressive, people-first approach to talent and market expansion. With 100+ team members across multiple offices, Dan is a rare law firm leader who combines litigation experience with a relentless business-building mindset. He’s a TEDx speaker, champion of culture-first leadership, and a voice for operational innovation in a tradition-resistant industry.🔗 LinkedIn | WebsiteMentioned ResourcesTopgrading (hiring methodology)Scaling Up (business operating system)EOS (Entrepreneurial Operating System)Next Level GrowthGoogle Ads / PPCGeofencing marketingFairway Divorce (referenced client)Hennessy Digital (SEO for law firms)TEDx Tampa (event)Who (book by Geoff Smart)Death by Meeting by Patrick LencioniJim Collins (concepts on communication, leadership cadence)Important LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via DelphiThe Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

Are you tired of chaotic operations, burned-out teams, and the relentless pressure to execute big visions without breaking yourself in the process? In this can’t-miss fan favorite episode, Cameron Herold goes deep with Griff Long, former COO of Orangetheory Fitness, a leader who’s transformed personal growth and business results at some of America’s top brands. If you’re a second-in-command, exhausted by firefighting and silo wars, this conversation will shake up your playbook. Griff shares battle-tested leadership secrets, why people (not processes) matter most, and how data-driven innovation is gripping the fitness world.Skip another mediocre “growth” podcast. Listen now to avoid the #1 pain point for COOs: stagnant teams, missed opportunities, and burnout. This is your backstage pass to proven strategies and exclusive insights you won’t get anywhere else.Timestamped Highlights[00:00] – Why this episode is a fan-favorite (and why you need it now)[00:28] – Griff’s devastating rookie mistake and how it reshaped his approach[01:24] – The “double threat” that got Griff hired at Orangetheory[03:09] – The surprising science and secrets behind Orangetheory’s addictively sticky workouts[09:33] – Griff’s golden thread technique for obliterating silos and boosting buy-in[13:00] – Why running corporate-owned studios is Orangetheory’s secret weapon[16:02] – How Griff rebuilt the org chart and what every COO should copy[19:20] – Laser focus vs. death by a thousand cuts: How to avoid competitive distraction[25:19] – Griff’s top-three leadership lessons (and the #1 thing he’d tell his 22-year-old self)[34:08] – The red/yellow/green “traffic light” playbook for direct reports and leadership developmentAbout the GuestGriff Long is the former COO of Orangetheory Fitness, blending 25+ years of hands-on leadership with a passion for measurable growth and elite team culture. Known for scaling fitness giants like PureBar and SoulCycle, Griff has rebuilt teams, crushed operational bottlenecks, and championed transformations using data and heart. He’s a US Triathlon Coach, a Six Sigma Green Belt, and a master at developing people before processes—essential context for any COO facing existential growth pains.🔗 LinkedIn | Website | Facebook | InstagramMentioned ResourcesSix Sigma (Green Belt, Failure Mode Effect Analysis)Pure BarreSoulCycleEquinoxHertzSteve Case (Flex Car)Bridgewater State UniversityInBody Scales (BMI tracking)Tony Robbins: State, Story, Strategy1-800-GOT-JUNKImportant LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via Delphi

Ever wonder why some companies feel magnetic while others are just…a job? If you believe company culture is fluff, this conversation will put you on your heels. Cameron Herold sits down with Amy Emberling, Managing Partner of the legendary Zingerman’s Bakehouse—a $16M+ artisan bakery with a cult following and a blueprint for employee loyalty big brands envy. Together, they pull back the curtain on Zingerman’s famed “Community of Businesses,” why profit isn’t a dirty word, and how even a manufacturing team can become fiercely passionate.Don't settle for endless turnover, disengaged people, or another bland org chart. Discover the real-world actions and surprising rituals that transform frontline staff into owners (and skeptics into super-fans). Listen now because one insight could radically shift your retention, results, and reputation. This episode delivers the practical and emotional gut-punch you won't find anywhere else in operations podcasts.Timestamped Highlights[00:00] – Why showing vision to new hires exposes if they really want to learn (or not)[03:01] – How an Ann Arbor Deli became a multi-business giant—without franchising[07:07] – The origin myth: Saying "no" to chains and revolutionizing local growth[09:33] – Why Zingerman’s refuses to franchise (and why profit wasn’t the goal)[14:43] – The surprising role of vision statements and posters in a baking plant[16:10] – Handshakes over contracts—trust, ownership, and radical accountability[19:27] – Secret sauce: How weekly "appreciations" meetings melt even the toughest shells[25:43] – Culture hacks that turn hourly hires into a vibrant, all-in teamMentioned ResourcesZingerman’s Community of BusinessesAri Weinzweig (Zingerman’s Co-Founder)Paul Saginaw (Zingerman’s Co-Founder)Zingerman’s Bakehouse (Amy's business)Zing TrainZingerman’s Bakehouse Book, Celebrate Every Day Book1-800-GOT-JUNK (culture reference)Great Little Box CompanyAbout the GuestAmy Emberling is Managing Partner of Zingerman’s Bakehouse, Ann Arbor’s nationally acclaimed artisan bakery. Leading a team of 150, she helped scale Zingerman’s into a powerhouse community business known for its uncompromising quality, positive culture, and iconic brand. Amy has co-authored two influential books on baking and business and is recognized for her thought leadership in operations, training, and organizational vision.🔗 LinkedIn | WebsiteImportant LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via DelphiThe Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

Are you tired of feeling trapped in the chaos of scaling, with too many projects and not enough clarity on what actually drives growth? In this episode, host Cameron Herold sits down with Josh Post, COO of Cabochon Group and longtime COO Alliance member, for an emotionally raw, practical conversation about breaking out of operational overwhelm.Josh reveals how he went from reluctant family business leader to proven integrator, leading turnarounds, managing conflict, and creating systems real teams can actually use. From delegating all the right things to mastering financial fluency, you’ll get the strategies and truth bombs most COOs wish they had known at the start.If you’re hungry to escape burnout and unlock your next level as a second-in-command, listen now to avoid the expensive mistakes nearly everyone makes while scaling. This episode delivers unfiltered wisdom you won’t find anywhere else, and the urgency to take action before chaos catches up with you.Timestamped Highlights[00:00] – Why most owners don’t know how their business really makes money (and what to do about it)[03:25] – The journey from accidental entrepreneur to turning around failing operations[06:00] – Exclusive lessons learned surviving and thriving inside – a family business[10:19] – How Josh navigated a tense partner buyout and instantly simplified everything[13:46] – Choosing the right leadership roles: birth order, strengths, and painful missteps[16:09] – The only books and frameworks that actually moved the needle (and why “just-in-time learning” beats old-school reading habits)[20:22] – From swinging hammers to overseeing finance – demystifying numbers when you’re not a CPA[26:42] – Weekly pulse meetings, candid conflict, and the real CEO-COO dance[29:04] – How fractional COO work revealed the true bottlenecks in small business growth[33:13] – The most costly mistake COOs make (and how Josh trains owners to finally be “all in”)About the GuestJosh Post is an industry-recognized Business Turnaround Expert and Fractional Chief Operating Officer who specializes in business recovery, optimization, and rapid growth. Between his position as a COO with The Cabochon Group of Companies and his work as an Independent Expert, he manages a diverse portfolio of over $57 Million spanning several industries.From streamlining operations and accounting to marketing and even acquisition, The Cabochon Group of Companies is the ultimate business support hub where businesses can access a unified strategy from a single source of seasoned professionals that provide a comprehensive, integrated experience.As a Fractional COO and Business Advisor Josh leverages his expertise to provide businesses with targeted, one-on-one guidance on the critical challenges threatening operations. Through resources like his signature business assessment, the Business MRI, he’s able to hone in on the root issues, tailoring strategies that work.He credits the COO Alliance for helping him to overcome imposter syndrome, teaching him how to harness his strengths as a Galvanizer and Enabler to drive execution and momentum at scale.🔗 LinkedIn | Website | CompanyMentioned ResourcesCanadian Association of Family Enterprise (CAFE)John Maxwell (Servant Leadership)Tribal Leadership by Dave LoganEOS/TractionRyan Deiss, Roland FrasierScalableSimple Numbers by Greg CrabtreeBob Gavreau CPAQuickBooksGood to Great by Jim CollinsImportant LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via DelphiThe Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand

What if the real key to scaling your business isn’t a revolutionary product, but your ability to build a culture where “weirdness” is an asset and radical respect transforms politics into partnership?In this electric episode, Cameron Herold sits down with John McDonald, Chief Operating Officer at Poshmark, to unpack how one of the world’s most beloved marketplaces keeps growing in spite of Goliath competitors and shifting markets.Together, they reveal why most leaders get core values wrong, how Poshmark keeps small sellers winning (not just the giants), and what it truly takes to expand internationally without derailing your DNA. John’s stories are real, the lessons are battle-tested, and you won’t find a paint-by-numbers playbook here—only hard-won insights and rare candor from inside the trenches.Don’t wait. Listen now to avoid building a company that stalls at “good enough,” or tears itself apart scaling fast. This episode unveils systems, strategies, and human truths you won’t hear anywhere else.Timestamped Highlights[00:00] – Why this “fan favorite” episode is back and the lesson it delivers for every second-in-command[02:20] – What Harvard Business School actually teaches about decision-making in chaos[05:28] – Unmasking Poshmark’s origin: Why the human touch, not tech, is their unfair advantage[09:00] – The $1,000 sneaker flip… and how Poshmark makes money (no nickel-and-diming)[13:24] – What really changes when you grow from 35 to 400+ people (and where companies go wrong)[19:41] – How they killed company politics and the “respect” system that keeps silos from forming[23:04] – Are your “core values” just words? The surprising reason Poshmark’s work (and most don’t)[28:37] – How Poshmark protects small sellers—and why giving back unlocks explosive growth[33:57] – The dangerous moment for org charts: when matrix thinking becomes non-negotiable[40:55] – Why learning to listen is the hardest (and most critical) leadership skill for COOsAbout the GuestJohn McDonald is the Chief Operating Officer of Poshmark, a leading social commerce platform revolutionizing how the next generation shops and sells. With a deep background in marketplace management (including eight years at eBay), John’s powered Poshmark’s exponential growth and built culture-first teams that thrive. He’s a Harvard MBA, an operations architect, and a fierce advocate for scaling with love and discipline.🔗 LinkedIn | WebsiteMentioned ResourceseBayNingProcter & GambleHarvard Business SchoolUniversity of California, Berkeley1-800-GOT-JUNKAmazonLululemonImportant LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via DelphiNote: This Fan Favorite episode is a recast of one of our most impactful interviews, still packed with insights for second-in-command leaders. Whether it’s your first listen or a revisit, there’s timeless value inside.The Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

What if the most valuable currency in your career isn’t money, but authentic relationships nobody can take away?In this urgent episode, guest host Sivana Brewer digs deep with John Rubino, COO and founder of JID Investments and a US naval aviator turned business leader. Together, they unravel how military discipline, open-book honesty, and relentless connection-building are the forgotten keys to thriving in today’s high-stakes market.Discover the proven systems, mindset shifts, and emotional skills John uses to lead through market chaos, burnout, and uncertainty. If you’re tired of surface-level business advice and want the real trade secrets to scaling impact and resilience, you need this now.Listen or risk missing out on the exclusive moves that successful second-in-commands use to win, when everyone else is underwater.Timestamped Highlights[00:00] – Transitioning from Navy pilot to COO: war stories behind real discipline[02:05] – How John’s military roots shaped his leadership style and investor trust[04:40] – The wild pivot: launching a business before leaving active duty[07:07] – Top Gun moments, family legacies, and the dream of commanding multi-million dollar assets[10:53] – Secret systems for managing 18+ deals and 200+ investors without chaos[14:02] – Navigating COVID uncertainty—how top COOs adapt and overcome[17:02] – The hidden ROI of real relationships and why most companies are doing it wrong[29:44] – Masterminds and tribe thinking: the best advice John gives his own kids[34:02] – John’s high-impact daily process for balancing work, team, and personal lifeAbout the GuestJohn Rubino is the COO, founder, and co-managing partner of JID Investments, where he’s raised over $45M and delivered returns across dozens of real estate projects for 200+ investors. With more than 20 years as a U.S. naval aviator followed by a decade in private equity, John is renowned for his disciplined, relationship-first approach to investing and leadership. He also coaches real estate and financial professionals in strategic wealth-building at KW United Wealth.🔗 LinkedIn | WebsiteMentioned ResourcesKW United WealthKeller WilliamsTribe of Millionaires (book)GoBundance (mastermind)Welcome to the Cause (Marc & Kristen King)Dale Carnegie – How to Win Friends and Influence PeopleNapoleon Hill – Think and Grow RichGary Keller & Jay Papasan – The One ThingJuniper Square (investment portal)CalendlyAlex & Layla HormoziEOSAbout the Co-HostSivana Brewer is a Fractional COO for Remote Teams and former COO at Closers.io, where she helped scale the company to multiple eight figures and built over 500+ sales teams in just 2.5 years. She specializes in leadership development, remote operations, and systems that empower teams to grow sustainably.🔗 Connect with Sivana on LinkedInImportant LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via DelphiThe Second in Command Podcast is an original production hosted by Cameron Herold and co-hosted by Sivana Brewer. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

Are you secretly worried your growth will wreck the “family” vibe in your business or that tighter systems will make top talent leave? In this episode, Sivana Brewer interviews Erica Wright, COO of VRA Realty, whose systems-first playbook catapulted the brokerage from 85 to 115 agents, spanning five states.They dig into the raw truth of building infrastructure for explosive scale (without losing loyalty), balancing tough accountability with real compassion, and leading teams remotely while launching new ventures abroad. Discover how Erica harnessed her psychology and sales background to build trust, manage visionaries, and create a culture where hard conversations actually drive growth.Don’t miss this episode if you want to avoid costly attrition, burnout, and lost culture. Listen now for exclusive, actionable insights. These proven moves aren’t taught anywhere else!Timestamped Highlights[00:00] – Erica’s bold entry: transforming chaos into compliance with her first CRM rollout [05:51] – How a psychologist became an operations powerhouse (and opened 8 offices in 6 months) [09:45] – Balancing ambition and deep family ties after personal loss—the surprising lessons for remote executives [13:46] – Color-coded calendars and time-blocking rituals: how Erica runs five business lines from Mexico [16:01] – Her step-by-step playbook for deciding what to delegate, outsource, or tackle solo [19:11] – The “idea overwhelm” dilemma—how to hold visionaries accountable to the real mission [21:37] – Inside the first 90 days: building trust, rolling out new systems, and avoiding agent revolt [25:27] – The truth about “family cultures”: love, accountability, and how to fire without guilt [28:07] – Why being COO feels lonely (and what to do about it, ven if you’re building a team abroad) [31:31] – Emotional management, therapy sessions, and creating radical honesty in a high-turnover industry [39:28] – Erica’s regrets—and #1 advice for any new COO about setting boundaries with their CEO [41:05] – Her next big move: remote work, funds management, and two brand-new business launchesAbout the GuestErica Wright is the Chief Operating Officer of VRA Realty, a fast-growing boutique real estate brokerage now spanning five states and over 115 agents. Known for her powerhouse systems mindset and global operations expertise, Erica engineered VRA’s scale through smart hiring, process revamps, and authentic relationship-building. She brings a rare blend of psychology, direct sales, and hands-on leadership from international markets, transforming loosely organized teams into high-accountability, high-loyalty cultures. Erica is also the founder of Steven’s Wings, a nonprofit for underserved youth, and is launching “This Might Be a Bad Idea”—a podcast about life and leadership abroad.🔗 LinkedIn | Website | Facebook | Instagram | YouTubeMentioned ResourcesSteven’s Wings (nonprofit)EOS / L10 (Entrepreneurial Operating System)EventbriteClosers.io (referenced company)About the Co-HostSivana Brewer is a Fractional COO for Remote Teams and former COO at Closers.io, where she helped scale the company to multiple eight figures and built over 500+ sales teams in just 2.5 years. She specializes in leadership development, remote operations, and systems that empower teams to grow sustainably.🔗 Connect with Sivana on LinkedInImportant LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via DelphiThe Second in Command Podcast is an original production hosted by Cameron Herold and co-hosted by Sivana Brewer. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

What if building world-class company culture could slash turnover, ignite team loyalty, and make you love coming to work, even after 14 years in the trenches?In this electrifying episode, guest host Sivana Brewer dives deep with Vincent Malizia, Co-Owner and Chief Culture Officer at A1 Roofing, to reveal how a "people first" mindset transformed his business. They unpack how working alongside family, delegating with trust, and prioritizing fulfillment (inside and outside work) create truly sustainable success. You'll hear raw stories, unconventional tactics, and hard-earned lessons on leadership, autonomy, and building a company that people actually brag about.Listen now to discover proven strategies that will help you avoid endless burnout, break free from revolving team doors, and stand out with powerful emotional intelligence. This is an exclusive, story-rich episode, a must-hear for any operator or leader ready to love their business (and life).Timestamped Highlights[00:00] – Why most people who resist change eventually check out, and how Vincent attracts “let’s go” energy[01:14] – The unexpected origins of A1 Roofing: family hustle, college lessons, and sharing everything[08:04] – When company leaders choose team dignity over difficult clients—winning big by walking away[09:08] – How investing in health benefits, retreats, and family flexibility created a magnetic culture[12:32] – Unlimited PTO and summer Fridays: why radical time-off policies actually increased productivity[13:01] – The surprising drop in turnover rate, and how Vincent’s approach crushed industry averages[15:14] – Why giving up Saturday work fueled energy and fulfillment for tough field roles[22:27] – How moving from “doing it all” to scalable systems unlocked Vincent’s passion (and his sleep)[27:02] – Mentorship, leadership meetings, and a wild commitment to personal growth—all in the real world[34:10] – Inside the rare, drama-free CEO/COO partnership—what makes “ego-free” collaboration last[39:55] – How AI transformed operations and supported team members with real challengesAbout the GuestVincent Malizia is the Co-Owner and Chief Culture Officer of A1 Roofing, a leading commercial roofing company serving the New York tri-state region. Known for his 14+ years of people-first leadership, Vincent rebuilt A1’s company culture from the ground up—cutting turnover by more than half and fostering a team of nearly 100 employees. He’s recognized for his advocacy of autonomy, meaningful recognition systems, family-friendly policies, and investing in mentorship at every level.🔗 LinkedIn | WebsiteMentioned ResourcesJohn Starks (guest speaker, leadership retreats)Join Assembly (employee recognition software)WhatsApp chat (team communication)ChatGPT (AI tool for job notes and operations)KFC – Colonel Sanders storyGary VaynerchukAbout the Co-HostSivana Brewer is a Fractional COO for Remote Teams and former COO at Closers.io, where she helped scale the company to multiple eight figures and built over 500+ sales teams in just 2.5 years. She specializes in leadership development, remote operations, and systems that empower teams to grow sustainably.🔗 Connect with Sivana on LinkedInImportant LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via DelphiThe Second in Command Podcast is an original production hosted by Cameron Herold and co-hosted by Sivana Brewer. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

Are you secretly wondering if your team has what it really takes to scale across borders, cultures, and chaos?In this episode, Sivana sits down with Jim Lutzweiler, Global COO at ForAfrika, to pull back the curtain on what actually makes world-class teams tick. From the dirt floors of Ghana to the boardrooms of Fortune 500s, Jim’s been the fixer for mission-driven giants—solving people, culture, and growth puzzles in over 100 countries.If you’re tired of surface-level leadership advice and ready to learn the real, gritty skills for building resilient teams, breaking silos, and driving impact under fire, this conversation is your competitive edge. Listen now to dodge the pain and political landmines of hiring wrong, failing succession plans, or losing visibility on what actually matters.This episode delivers battle-tested wisdom for COOs who want to thrive. Miss it, and you’ll be left behind. Only here will you find these raw, proven insights. Don’t skip this one.Timestamped Highlights[00:00] – The no-surprises rule that keeps leadership out of the headlines (and how silence wrecks your team’s brand)[02:10] – From Peace Corps mud huts to C-suite: why relentless curiosity built Jim’s game-changing career trajectory[05:33] – Why hiring for passion isn’t enough—developing the DNA for unstoppable teams across 8 countries[12:17] – When a single email kills your funding: navigating shock, recovery, and reinvention under global donor cuts[16:48] – The “BMW engine” mentality that rewired how Jim builds high-output teams[20:07] – How to spot (and fix) hidden silos—and why most leaders get blindsided[34:10] – In-person secrets: the critical moves that build (or break) trust when screens won’t cut it[51:31] – Working with visionaries: telling your CEO the hard truth and loving your “number two” seatAbout the GuestJim Lutzweiler is the Chief Operating Officer at ForAfrika, an NGO transforming lives by unlocking Africa’s resources to help its people thrive. With over 25 years of experience in international development, including work across 100 countries for governments, NGOs, and Fortune 500 companies, Jim is recognized for building resilient teams, leading successful change initiatives, and managing complex projects at scale.🔗 LinkedIn | WebsiteMentioned ResourcesWorld Food ProgrammeUSAIDUNICEFEOS – Entrepreneurial Operating SystemAARP FoundationDuquesne UniversityAbout the Co-HostSivana Brewer is a Fractional COO for Remote Teams and former COO at Closers.io, where she helped scale the company to multiple eight figures and built over 500+ sales teams in just 2.5 years. She specializes in leadership development, remote operations, and systems that empower teams to grow sustainably.🔗 Connect with Sivana on LinkedInImportant LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via DelphiThe Second in Command Podcast is an original production hosted by Cameron Herold and co-hosted by Sivana Brewer. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

Ever feel overwhelmed by the impossible task of scaling a team without losing your soul or your culture? You’re not alone… or powerless.In this episode, Sivana Brewer is joined by David Chol, COO of Vanguard Properties, for a candid conversation about breaking through isolation, banishing burnout, and the rare leadership moves every operator needs to hear (but never gets taught).They dive deep into why “quality over quantity” culture trumps complexity, how to actually build people (not just systems), and what happens when you ditch the rulebook and trust your gut. Learn proven ways to create psychological safety, unleash autonomy, and develop team members you never realized were hiding in plain sight.Listen now if you want a legendary team, not headaches. Tune in today to steal the strategies you won’t find on any corporate checklist and avoid the silent cost of letting your best people stagnate.Timestamped Highlights[00:00] – The wild, serendipitous story of how an overseas friendship turned into a game-changing recruiting move[01:24] – “Quality over quantity”: The Vanguard way of winning big without getting bigger[04:46] – Why career-crushing heartbreaks can open doors to your best opportunities—and why David welcomes them[10:17] – There was no playbook: What happens when you’re handed your “dream job” and left to sink or swim[13:15] – Surprising truths: What David really discovered about himself when the safety nets disappeared[19:04] – The secret to creating a culture of radical autonomy without chaos—or loss of accountability[21:10] – Why most interviews are fake (and how to truly get to know someone before you hire them)[31:35] – The 15-calls-a-day ritual: The proven method that keeps hidden talent from falling through the cracks[38:03] – Exactly how to keep your best people growing—plus the overlooked dangers of ignoring their untapped skills[42:07] – The harsh realities no one tells COOs about—plus honest ways to navigate “second in command” constraintsAbout the GuestDavid Chol is the Chief Operating Officer of Vanguard Properties, the Bay Area’s largest independent and LGBT-led brokerage, boasting 500+ agents and a forty-year legacy. A lifelong real estate operator with roots ranging from private equity to technology, David is known for building standout cultures and pioneering people-first leadership strategies that drive growth, even when markets are in turmoil. At Vanguard, he champions autonomy, radical honesty, and transforming hidden staff potential into real company wins.🔗 LinkedIn | WebsiteMentioned ResourcesJames Nunemaker (Vanguard CEO)Frank Nolan (Vanguard President/Co-Owner)Pam Ruffino (Director of Agent Success)About the Co-HostSivana Brewer is a Fractional COO for Remote Teams and former COO at Closers.io, where she helped scale the company to multiple eight figures and built over 500+ sales teams in just 2.5 years. She specializes in leadership development, remote operations, and systems that empower teams to grow sustainably.🔗 Connect with Sivana on LinkedInImportant LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via DelphiThe Second in Command Podcast is an original production hosted by Cameron Herold and co-hosted by Sivana Brewer. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

Are you facing the pressure to reinvent your business before it’s too late? Imagine your cash flow vanishing, your team at risk, and your market shifting overnight.In this candid, deeply human episode, Sivana Brewer talks to Ruth Velez, COO and co-founder of Vinali Group, who led her company from the brink of collapse during COVID through a string of audacious pivots to global growth. Ruth exposes the real emotional rollercoaster behind leading with your partner, building culture across borders, hiring and keeping amazing talent, and never losing faith, no matter how chaotic it gets.This episode isn’t just about operations, it’s about surviving, adapting, and growing stronger together. Listen now to avoid the pain of stalling out, wasting years on the wrong models, or letting fear keep you stuck. Don’t miss Ruth’s rare, actionable insights. You won’t get this level of honesty or inside story anywhere else.Timestamped Highlights[00:00] – The bold moment Ruth and her husband decided failure was NOT an option[02:50] – How COVID nearly destroyed their staffing business—and the exact pivot that saved them[03:59] – Recruiting from Colombia: training from scratch to building a cross-border powerhouse[05:45] – Nearshoring vs. offshoring: hidden advantages for cost, culture, trust[08:52] – Security, HR, and team-building—the true reasons to use a staffing partner[12:00] – Grit and transparency: the secret to client loyalty during chaos[17:48] – Marriage + business: the COO/CEO dynamic, picking which wild ideas to follow[24:06] – Being the “options queen”—conquering doubts and finding your strengths[33:42] – Building legacy: raising entrepreneurial kids in a family business[35:34] – Only work with clients who TRULY fit—how that changed everythingAbout the GuestRuth Velez is COO and co-founder of Vinali Group, an international nearshore staffing company headquartered in Orlando, FL with offices in Colombia and across Latin America. Ruth is known for operational excellence, culture-building, and helping US companies leverage nearshoring for both trust and talent.🔗 LinkedIn | WebsiteMentioned ResourcesPPP Loan (COVID relief program)EOS – Entrepreneurial Operating SystemISO 27001 (cybersecurity certification)Alex and Layla Hormozi (business couple)Traffic and Conversion Summit (business conference)Blockbuster, Redbox, Netflix (examples of pivoting, business adaption)About the Co-HostSivana Brewer is a Fractional COO for Remote Teams and former COO at Closers.io, where she helped scale the company to multiple eight figures and built over 500+ sales teams in just 2.5 years. She specializes in leadership development, remote operations, and systems that empower teams to grow sustainably.🔗 Connect with Sivana on LinkedInImportant LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via DelphiThe Second in Command Podcast is an original production hosted by Cameron Herold and co-hosted by Sivana Brewer. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

Are you drowning in busywork, feeling alone at the top, and itching to create a business that lets you actually live?In this episode, host Sivana Brewer talks with the dynamic Meghan Donnelly, COO of Brand Built, who reveals how neurodivergence and automation can become your most thrilling business superpowers.You’ll get the raw truth on turning chaos into opportunity, why clean data unlocks peace of mind, and the revolutionary systems that make a five-person team outperform companies with hundreds.If you want to break the chains of burnout, build a brand you love, and create the operational lifestyle most entrepreneurs only dream about… this real, radically honest episode is your shortcut. Listen now or risk falling even further behind. These are actionable insights you won’t hear anywhere else.Timestamped Highlights[00:00] – Why “stop working” might be the smartest advice for results[03:39] – The accidental secrets of scaling despite ADHD—and how neurodiversity can become a victory[07:52] – How being first and different as a woman in tech nearly broke Meghan Donnelly[13:47] – The surprising trap of big projects—and the revolutionary 30-day solution[20:13] – A radical approach to getting business partnerships that pay forever[27:21] – The automation freak’s shocking rule: automate, delegate, then eliminate[44:47] – How poor onboarding quietly destroys teams and revenues (and the proven fix)[52:03] – Loom + AI SOPs: The must-know trick for effortless documentation[58:29] – Why most business goals keep you stuck—and the “life-first” blueprintAbout the GuestMeghan Donnelly is the Chief Operating Officer of Brand Built, a fast-growing peer-to-peer coaching community for founders focused on LinkedIn branding and business automation. With 15+ years in digital operations, Meghan Donnelly has gone from coder to corporate leader to founder, transforming her ADHD diagnosis into entrepreneurial firepower. She’s known for building operational systems that are so lean and automated, five people can run what usually takes fifty. She’s also the creator of the Queen of Automation podcast and Digital Magic CRM SaaS.🔗 LinkedIn | Website | PodcastMentioned ResourcesDigital Magic CRMNat Berman (LinkedIn expert, founder)Darren Mass (Brand Built founder, exited entrepreneur)Go High Level (software platform)LoomNotionSlackGoogle WorkspaceChatGPTEntrepreneurial Operating System (EOS, referenced in approach)Vivid Vision (Cameron Herold’s book)About the Co-HostSivana Brewer is a Fractional COO for Remote Teams and former COO at Closers.io, where she helped scale the company to multiple eight figures and built over 500+ sales teams in just 2.5 years. She specializes in leadership development, remote operations, and systems that empower teams to grow sustainably.🔗 Connect with Sivana on LinkedInImportant LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via DelphiThe Second in Command Podcast is an original production hosted by Cameron Herold and co-hosted by Sivana Brewer. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

What if the only way to build a company and a life with true resilience was to let everything break? Are you burned out, questioning leadership, or stuck in a plateau while everyone expects you to “scale perfectly”?In this episode, host Sivana Brewer sits down with Matt Rhodes, COO of The Phoenix Method and co-founder of Polaris Capital Investments. Matt shares his raw story of rising from rock bottom, both in business and marriage, using a radical combination of systems, self-accountability, and explosive mindset shifts.Discover how Matt and his wife Jen rebuilt trust, transformed company culture, and mastered the uncomfortable art of letting go… all while weathering the chaos of COVID and scaling new ventures.Skip the endless analysis and unlock the real, actionable playbook for bouncing back stronger. Tune in now or risk staying stuck in mediocrity. This episode is an exclusive masterclass for COOs tired of perfection and ready for exceptional impact.Timestamped Highlights[00:00] – Why COOs must “let systems break” to escape perfection traps[01:16] – The harsh wake-up call that shattered business—and marriage[04:01] – How COVID exposed fragile culture—and forced total reinvention[07:07] – The critical hiring shift: moving from sales stars to customer-first teams[10:33] – Letting go, delegation, and the painful process that actually fueled growth[13:52] – Fresh eyes: Why bringing in outsiders is the hidden superpower in scaling[15:17] – The vital metrics Matt tracks weekly to prevent disaster before it hits[19:07] – How Matt and Jen divided CEO/COO roles to leverage their strengths[24:02] – Why top COOs never go it alone—the ROI (and resistance) of world-class coaching[32:12] – Breaking isolation: Why environment and peer groups are every COO’s money-making secret[36:43] – The one mindset shift that transformed results, inside and outAbout the GuestMatt Rhodes is the COO of The Phoenix Method and co-founder of Polaris Capital Investments, with over 25 years of leadership experience across corporate America, fitness franchises, and strategic investing. Known for his real-world resilience and trailblazing company culture turnarounds, Matt is a go-to coach for leaders intent on transforming challenges into growth opportunities. His current roles reflect his commitment to systems-led scaling, paired with the uncommon honesty few executives dare to share.🔗 LinkedIn | Website | Facebook | InstagramMentioned ResourcesRam DassSnap FitnessClosers.ioEOS (Entrepreneurial Operating System)Mindset CoachingBurning ManAbout the Co-HostSivana Brewer is a Fractional COO for Remote Teams and former COO at Closers.io, where she helped scale the company to multiple eight figures and built over 500+ sales teams in just 2.5 years. She specializes in leadership development, remote operations, and systems that empower teams to grow sustainably.🔗 Connect with Sivana on LinkedInImportant LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via DelphiThe Second in Command Podcast is an original production hosted by Cameron Herold and co-hosted by Sivana Brewer. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

Ever feel like you’re stuck fixing fires instead of building teams that actually thrive? Imagine stepping into a legacy brand, mobilizing hundreds of operators, and transforming your culture from confused to unbeatable, all while modernizing for the future.In this episode, Cameron Herold gets real with Jackie Secor, COO of Taco John’s. She’s a 25-year franchise and operations veteran who reveals how trust, creativity, and emotional intelligence drive relentless brand loyalty and profit. They dive deep into promoting insiders, learning from the front line, fighting standardization chaos, and using AI to cut real problems, not just hype.If you’re tired of leadership fluff and want the actual proven moves great COOs use to build legendary teams, this episode is your advantage. Press play right now if you want to stop the pain of high turnover, poor culture, or outdated systems and get the inside story you’ll never hear anywhere else.Timestamped Highlights[00:00] – Why problem-dropping is forbidden in Jackie’s office[03:01] – The unexpected challenges facing any new COO in a legacy brand[04:06] – Why the right network beats experience every time[07:42] – Jaw-dropping fix: How she clawed back operational standardization[09:21] – The hidden dangers of outsourced audits (and how Jackie reversed them)[13:30] – How stretch assignments reveal real leaders, not just performers[15:04] – Emotional intelligence: The operator’s secret weapon[17:42] – How Jackie coaches Gen Z talent when they want the corner office—now[20:03] – The shocking empathy learned on the franchisee side[25:41] – Standardizing the most controversial taco technique: meat on bottom or side?![29:13] – Multi-generation success—how Taco John’s beats the odds other brands can’t[32:03] – Are robots and AI the real next move, or total overkill?[36:03] – Why “get back to basics” wins versus flashy ideas every time[37:46] – The one job in the restaurant nobody envies (and why it matters for culture)[43:31] – Redefining quality and value, even as giants like Chipotle pivot fast[44:04] – Why every franchisor MUST run their own locations for credibility[45:56] – The advice Jackie wishes she got at 21 (and warns every young COO today)About the GuestJackie Secor is the Chief Operating Officer at Taco John’s, a fast-growing, family-owned restaurant brand with a passionate multi-generation franchise base. With over 25 years’ experience across both franchisee and franchisor sides, including at Auntie Anne’s, she’s renowned for building high-performance teams, driving operational turnarounds, and modernizing legacy operations through creativity and emotional intelligence.🔗LinkedIn | WebsiteMentioned ResourcesAuntie Anne’sGO To FoodsInternational Franchise Association (IFA)Heather Neary (Taco John’s CEO)Presto AIChipotle1-800-GOT-JUNKStarbucks USASprint acquired by T-MobileImportant LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via DelphiThe Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

Ever wondered why so many remote teams fall apart while others scale to $100M and beyond… without burning out? This episode is a raw, practical look at exactly what it takes to build and lead a remote-first organization that actually works, not just in theory, but in the trenches.Cameron Herold sits down with Ryan Montgomery, COO of ClickFunnels, to expose the real playbook behind thriving distributed teams, rapid-fire decision making, relentless innovation, and building systems that keep a visionary CEO’s wildest ideas on track. You’ll hear the battle-tested culture moves, hiring decisions, and frameworks that eliminated chaos as ClickFunnels vaulted from scrappy startup to industry king.Don’t let unpredictable growth, relentless tech changes, or a “too many ideas” CEO destroy your progress! Listen now for exclusive, battle-proven insights you won’t get on any other COO podcast. Miss this conversation and risk getting left behind chasing hacks instead of building something legendary.Timestamped Highlights[00:00] – How a rejected idea turned into a $100M phenomenon[02:35] – The radical decision that forever changed ClickFunnels’ growth[04:28] – Why most teams struggle with remote culture—and the proven fix[09:55] – The secret to keeping a visionary CEO happy without burning out your team[13:39] – What to throw away from your last company if you want to survive hypergrowth[18:44] – How ClickFunnels keeps employee turnover shockingly low[25:31] – The Go Meeting: an addiction for solving obstacles at lightning speed[32:06] – When and why “killing sacred cows” saved the company[41:03] – What Ryan wishes he’d known before leading thousands through explosive changeAbout the GuestRyan Montgomery is the Former Chief Operating Officer at ClickFunnels, where he’s been instrumental in scaling the company from a small startup to a global, remote-first powerhouse serving nearly 100,000 customers. A seasoned software engineer and relentless problem solver, Ryan is celebrated for building high-performance teams, architecting resilient systems, and distilling visionary energy into repeatable growth engines.🔗 WebsiteResources & MentionsRemote (book, Jason Fried & David Heinemeier Hansson)Rework (book, Jason Fried & David Heinemeier Hansson)Play Bigger (book)Silos, Politics and Turf Wars (book, Patrick Lencioni)The Advantage (book, Patrick Lencioni)V2MOM (Salesforce/Mark Benioff framework)Harvard Business Review – The Misunderstood Role of the COOOperation Underground RailroadRussell BrunsonTodd DickersonTony RobbinsDean GraziosiGenius NetworkInfusionsoft by KeapShopifySalesforceAmazonImportant LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via DelphiNote: This Fan Favorite episode is a recast of one of our most impactful interviews, still packed with insights for second-in-command leaders. Whether it’s your first listen or a revisit, there’s timeless value inside.The Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

Are you caught in the chaos of growth, struggling to build a team that actually wins together—not just on paper? In this unflinching episode, Sivana Brewer sits down with Christopher Wein, COO of Equiton Developments and a heavy-hitter in North American real estate, to crack open the mechanics of true team performance.Discover why chemistry, not just talent, is the heart of unstoppable teams, how to identify toxic “A-players” before they destroy your culture, and the essential systems that cut out waste and ramp up productivity. Plus, get an inside look at how a real estate powerhouse harnesses AI, brand, and leadership psychology to fuel constant growth.If you crave a more empowered team and want to sidestep the burnout and drama most operators face, you need to hear this conversation—right now. Wait, and you risk falling (further) behind leaders who are already applying these exclusive insights.Timestamped Highlights[00:00] – How chemistry—not talent—makes or breaks a winning team [05:00] – The “invisible” signals leaders use to spot misalignment early [11:25] – Wein’s ruthless approach to first-90-day change… and why waiting kills progress [16:48] – The surprising danger of superstar hires (and how to prevent toxicity) [26:38] – Crafting vision: where execs must dictate and where teams must own it [33:02] – What real productivity looks like—inside a COO’s hyper-productive day [40:17] – The tool myth: how misused systems actually crush company growth [53:46] – Revolutionary leadership: From “making” to “causing” results without the dramaMentioned ResourcesQuickBooks Microsoft Teams Slack ChatGPTVivid Vision by Cameron Herold King Charles III Coronation Medal Calgary Top 40 under 40About the GuestChristopher Wein is the Chief Operating Officer of Equiton Developments, a private equity real estate firm with 18,000 investors and a national development portfolio. Known for over 25 years of operational leadership across Canada and the United States, Wein is an industry innovator in sustainable building and high-performing leadership teams. He’s received top honors, including Calgary’s Top 40 Under 40 and the King Charles III Coronation Medal for philanthropy. Connect with Christopher for proven wisdom on team scale, chemistry, and vision-driven operations.🔗 LinkedIn | WebsiteAbout the Co-HostSivana Brewer is a Fractional COO for Remote Teams and former COO at Closers.io, where she helped scale the company to multiple eight figures and built over 500+ sales teams in just 2.5 years. She specializes in leadership development, remote operations, and systems that empower teams to grow sustainably.🔗 Connect with Sivana on LinkedInImportant LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via DelphiThe Second in Command Podcast is an original production hosted by Cameron Herold and co-hosted by Sivana Brewer. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

Ever felt overwhelmed by relentless growth, leadership friction, or the challenge of building teams that actually scale? What if you could gain proven, insider strategies for multiplying operations by 20X while keeping chaos at bay?In this bold episode, Cameron Herold sits down with Harrison Crum, Chief Operating Officer of Ally Waste, to unpack the rarely-told story behind scaling a national waste-services brand—now operating in 40 states, with over 1,500 employees and a mission to dominate a niche few understand.They dig deep on developmental leadership, acquisition integration, ruthless prioritization, and using tech and AI for surprising advantage. If you want to dodge burnout, outpace competitors, and solve execution pain now, don’t wait—this conversation reveals real advantages you won’t find anywhere else.Timestamped Highlights[00:00] – Harrison spills how sales intelligence and regional structure turn cold prospects into loyal clients[02:31] – Why the “doorstep to dumpster” model wins in multi-family and what luxury tenants secretly value[04:33] – The ugly side of apartment junk and how subscription junk removal flips the profit script[07:03] – Ally Waste’s national play: how to dominate fragmented markets and win big contracts[09:29] – Commercial expansion temptations: the real use cases for “waste leveling” in strip malls[13:58] – Navigating hauler relationships, unions, and the anti-mafia garbage wars in New York & New Jersey[16:51] – How 20X growth nearly broke the company—and the relentless focus that turned chaos into margin[21:43] – Acquisitions decoded: finding the right people, fixing culture, and building tech that actually scales[26:04] – Are robots or AI coming for waste? Harrison’s thrilling vision for how tech could flip the industry[32:01] – The Ally Way: promoting leaders from within, tough-core values, and intentional developmentAbout the GuestHarrison Crum is the Chief Operating Officer of Ally Waste, a fast-growing, multi-state waste services provider specializing in multifamily and commercial property solutions. With deep experience in Fortune 500 and private sector operations—including past roles at Republic Services and Ford—he’s known for scaling Ally’s operations by 20X in four years, championing high-retention business models, and building game-changing technology for dirty jobs. Harrison is a seasoned leader in acquisition integration, organizational development, and culture-driven execution.🔗LinkedIn | WebsiteMentioned Resources1-800-GOT-JUNKRepublic ServicesGFLWaste ConnectionsNational Apartment Association (NAA)Babson College (Harrison’s MBA alma mater)How to Win Friends and Influence People (book)Dare to Lead by Brené Brown (book)Leadership and Self-Deception (book)The One Minute Manager (book)Claude (AI tool)ChatGPT (AI tool)Fyxer (AI email tool)Important LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via DelphiThe Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

Are you buried in the daily grind, afraid that missing one detail could wreck your team or business? Wondering how the best COOs stay energized, innovate, and avoid burnout while leading in a world that never slows down?This episode, guest host Sivana Brewer dives deep with Nick Dinsmoor, COO of Reel Axis, a fast-growing B2B marketing powerhouse. They unravel the secrets of self-awareness, delegation, and what happens when leaders brutally prioritize. You’ll hear why letting your employees run side hustles sharpens your edge, how to ride the AI tsunami without drowning, and why radical candor—without the edge—still gets results.If you want to stop reacting and start driving bold operational change, this conversation drops the truth you need. Listen now to discover how top COOs avoid chaos and push their teams further, faster. Tune in or risk missing out on the real breakthroughs shaping the new COO elite.Timestamped Highlights[00:00] – The critical habit COOs need to ignore “the noise”—and why it’s a superpower[02:16] – Why giving back is central to culture, and how it wins business in surprising ways[04:37] – How AI completely upended content marketing (and what agencies do differently now)[06:15] – When radical transparency turns toxic, and the pivot that saved a team[08:29] – Newsletters: The “outdated” tactic that’s suddenly driving explosive growth[10:29] – The 95/5 rule: A marketer’s secret to outlasting competitors in any vertical[21:29] – The surprising upside of having employees with side hustles[27:07] – What ruthless prioritization actually looks like for high-performing COOsAbout the GuestNick Dinsmoor is the Chief Operating Officer at Reel Axis, a leading B2B marketing agency specializing in buyer intent data and anonymous visitor identification. Known for his blend of financial discipline and creative strategy, Nick has helped scale Reel Axis through radical transparency, empowering culture, and a relentless focus on operational evolution.🔗 LinkedIn | Reel AxisMentioned ResourcesBeehiiv (newsletter platform)The Neuron (AI newsletter)​​Morning BrewEOS – Entrepreneurial Operating SystemRockefeller HabitsNotionTeamsSlackGino Wickman (Traction)Leila HormoziAlex HormoziClosers.io​​Scott OldfordAbout the Co-HostSivana Brewer is a Fractional COO for Remote Teams and former COO at Closers.io, where she helped scale the company to multiple eight figures and built over 500+ sales teams in just 2.5 years. She specializes in leadership development, remote operations, and systems that empower teams to grow sustainably.🔗 Connect with Sivana on LinkedInImportant LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via DelphiThe Second in Command Podcast is an original production hosted by Cameron Herold and co-hosted by Sivana Brewer. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

Ever wonder why most companies struggle to scale real culture as fast as they grow? What if the right blend of purpose, freedom, and radical alignment could make your team unstoppable?In this Fan Favorite episode, Cameron Herold sits down with Kshitij Minglani, co-founder of Mindvalley Quests and serial entrepreneur, to unpack the proven playbook behind building a revolutionary “cult-like” workplace where high-performers thrive, politics die, and radical innovation flourishes. They explore OKRs that spark action, mantras that force clarity, remote team magic, and how Gen Y talent fuels explosive, sticky growth. You’ll hear mind-blowing lessons on hiring, self-driven learning, and operational rhythm that you won’t get in any MBA.Listen now, because the pain of missing these atomic insights is real: most companies will burn out, fragment, or plateau if they skip what you’ll learn here. This is your exclusive shortcut to building a thriving team before you get left behind.Timestamped Highlights[00:00] – The real secret to “Second in Command” chemistry and why skillset complement matters more than ego[00:03:33] – How Mindvalley went from selling meditation courses to teaching 10 million people a year[00:07:00] – Proven tactics to attract Gen Y talent from 54 countries—bootstrapped, not VC-fueled[00:09:45] – Why career pages, values, and strategic interviews pull “cult-like” high performers (and kill politics)[00:12:16] – The radical power of OKRs, failing 50%, and how competition keeps teams sharp[00:16:14] – Outward thinking and self-driven learning: fueling growth with global hackathons and TED talks[00:18:05] – How “OODA Loops” from the military weaponize CEO-COO alignment[00:21:05] – The epic failures: when Mindvalley ignored customers and missed the subscription revolution[00:29:09] – Minimum Viable Product mentality—shipping fast, fighting perfection, and keeping teams hungry[00:35:08] – How Lifebook and conscious parenting keep remote teams human, connected, and loyalAbout the GuestKshitij Minglani is the Co-Founder of Mindvalley Quests, a global leader in education and personal growth, serving millions from 54 countries. Known for his mastery in scaling startups, building culture-first organizations, and strategic innovation, he’s been behind some of Mindvalley’s most explosive pivots. Kshitij specializes in operations, growth, and high-velocity hiring, giving him unique authority for COOs and aspiring leaders alike. 🔗 LinkedIn | WebsiteResources & MentionsMindvalley University  Mindvalley Quest  WildFit  Lifebook (by John and Missy Butcher)  A-Fest  OODA Loop (Observe, Orient, Decide, Act)  Google (corporate practices)  Intel, PwC, Malaysian Government (corporate training partners)  Blue Ocean Strategy (book)  “Plan, Brief, Execute, Debrief” (Air Force concept)  TED Talks  Important LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via DelphiNote: This Fan Favorite episode is a recast of one of our most impactful interviews, still packed with insights for second-in-command leaders. Whether it’s your first listen or a revisit, there’s timeless value inside.The Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

Ever felt overwhelmed by breakneck growth, scattered systems, and a CEO who just wants “more”—now? If you’re a second-in-command, this episode flips the pain of scaling upside down.Host Sivana Brewer dives deep with Inaas Arabi, COO at Block & Associates Realty and an industry veteran who’s engineered two rounds of company doubling (with a third on deck). They break down order-from-chaos strategies, how to build systems that actually scale, and the hidden math of hiring for sustainable results. Hear why most “growth plans” fail, and how trusted advisors and specialized team pods change everything.Don’t miss out—if you want to avoid costly mistakes, burnout, and leadership isolation, tune in now. This episode exposes proven, rare insights and actionable frameworks you simply won’t get anywhere else.Timestamped Highlights[00:00] – From scorching Austin heat to building legacy: Inaas’s introduction and real-world leadership challenge[00:03] – The “three-month property turnover” nightmare and the breakthrough that shattered it[00:16] – The surprising danger in property manager–centric models and the pod system that solves it[00:27] – Chaos vs. order: When to build systems and when to let things break (and why most get it wrong)[00:32] – The obscure art of error rates—and why perfect service is a myth, even for world-class COOs[00:34] – How trusted advisors expose hidden blind spots that can kill your growth[00:39] – Building your mentor board: Where to find them and how to make the relationship work[00:48] – Tripling scale and checking off U.S. states—behind the personal drive fueling strategic victoriesResources & MentionsZillowRealPageAmerican Homes 4 RentProgress ResidentialUltraSourceEOS (Entrepreneurial Operating System)About the GuestInaas Arabi is an accomplished executive with over 25 years in real estate and property management, including leadership roles at companies like Zillow, RealPage, and American Homes 4 Rent. Since joining Block & Associates Realty in May 2023, she has focused on optimizing operations and driving strategic growth in the greater Atlanta and North Carolina regions. Inaas holds an Executive MBA from Kennesaw State University and has a strong background in asset management, operations, and tech-driven solutions for the real estate industry.🔗 LinkedIn | WebsiteAbout the Co-HostSivana Brewer is a Fractional COO for Remote Teams and former COO at Closers.io, where she helped scale the company to multiple eight figures and built over 500+ sales teams in just 2.5 years. She specializes in leadership development, remote operations, and systems that empower teams to grow sustainably.🔗 Connect with Sivana on LinkedInImportant LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via DelphiThe Second in Command Podcast is an original production hosted by Cameron Herold and co-hosted by Sivana Brewer. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

In this episode of the Second in Command Podcast, co-host Sivana Brewer sits down with Richard Scheele, CFA, CFP, Managing Partner at Next Level Planning Group and former COO Alliance member.Richard takes us inside more than a decade of leadership evolution, from starting as an intern to stepping into the Managing Partner seat of a fast-growing financial planning firm. He shares candid stories about redefining his role, building systems around EOS, and learning to lead beyond his comfort zone. The conversation explores what happens when you outgrow your title, how teams mature into strategic thinkers, and why clarity—real clarity—changes everything.You’ll hear how Richard and his team rebuilt their communication rhythms, created a shared playbook for decision-making, and shifted their mindset around accountability and alignment. It’s an honest, practical look at what it really takes to scale without losing culture, trust, or your own sense of direction.Whether you’re a second in command stepping into bigger shoes or a CEO looking to strengthen your leadership infrastructure, this episode will spark ideas you can use immediately.Timestamped Highlights00:00 The leadership lesson Richard wishes he’d learned earlier.02:10 Richard’s growth from intern to Managing Partner.04:12 Why changing his title was critical for true alignment.06:25 How EOS reshaped communication and accountability.08:40 The value of an outside implementer for early EOS adopters.11:03 Richard’s background in teaching economics and how it shaped his leadership style.13:18 Creating a decision-making playbook for future clarity.15:45 Balancing vision, strategy, and the daily operational grind.18:20 How curiosity and vulnerability strengthen team culture.21:03 Turning strategy into a team-driven discipline.23:30 The evolution of Next Level Planning Group’s internal structure.27:05 Richard’s biggest lessons from leading a rapidly growing organization.Resources MentionedEntrepreneurial Operating System (EOS)About the GuestRichard Scheele, CFA, CFP, is the Managing Partner at Next Level Planning Group, where he leads daily operations, strategic initiatives, and organizational coordination. Starting his career as an assistant portfolio analyst, Richard moved through roles in service, analysis, and financial planning before stepping into leadership. His background in teaching economics and his analytical approach to decision-making shape the way he develops talent, drives alignment, and supports long-term firm growth.🔗 LinkedIn | WebsiteAbout the Co-HostSivana Brewer is a Fractional COO for Remote Teams and former COO at Closers.io, where she helped scale the company to multiple eight figures and built over 500+ sales teams in just 2.5 years. She specializes in leadership development, remote operations, and systems that empower teams to grow sustainably.🔗 Connect with Sivana on LinkedInImportant LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via DelphiThe Second in Command Podcast is an original production hosted by Cameron Herold and co-hosted by Sivana Brewer. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

In this episode of the Second in Command Podcast, guest host Sivana Brewer sits down with Aldo Siciliano, COO and President of Watters International Realty, a fast-scaling residential brokerage serving multiple Texas markets.Aldo shares how Watters uses EOS (Entrepreneurial Operating System) to create alignment, simplify decision-making, and support a fast-moving, marketing-driven business. He breaks down the real work of being an integrator, why adaptability matters more than expertise, and how to keep a visionary’s ideas grounded in reality without killing momentum.They dig into hiring proven talent vs. emerging talent, managing burnout and stress in relationship-heavy industries, and knowing when a new tool is genuinely helpful versus just shiny. Aldo also talks about maintaining simplicity at scale, building systems that teams will actually use, and why emotional management is one of the hardest parts of leading in real estate.This is a practical, honest, detail-rich episode for any COO navigating growth, complexity, and a CEO with a strong visionary engine.Timestamped Highlights[00:00] – What EOS really is and why it works for small to mid-size companies[01:08] – Introducing Aldo: data-driven operator, people-first leader[02:51] – Watters International Realty: multi-market residential brokerage across Texas[03:52] – Aldo’s journey from VP of Marketing to COO & President[05:17] – Why being a generalist (not a specialist) made him a stronger COO[07:16] – What made Aldo want to work with CEO Chris, a “zero-to-one” visionary[08:54] – How the CEO–COO decision-making dynamic works in real life[10:08] – Why Aldo was chosen for the COO role: integration mindset + complement to the visionary[10:33] – Why Watters implemented EOS and how it fit their bandwidth[11:54] – The core pieces of EOS that actually move the needle[13:36] – Small changes vs. big changes and why incremental improvements matter[16:48] – SOPs, knowledge bases, and keeping documentation simple[18:24] – Why Aldo uses Motion instead of Asana/ClickUp[20:58] – The hidden cost of complex tools and the myth of “software will fix everything”[22:56] – Lessons from failed system implementations and the danger of poor adoption[24:29] – “Teach people how to think, not what to do” and how Aldo applies this[28:09] – Coaching teams through burnout, stress, and emotional fatigue[29:42] – The emotional load on sales leaders: “You’re in the attitude management business”[31:25] – Why burnout often comes from the wrong people in the wrong seats[33:01] – The importance of hiring experienced talent during scaling[38:40] – Proven talent vs. emerging talent in fast-growth companies[40:17] – The risk of a wrong sales leader: attrition, client loss, culture loss[41:47] – Why individual impact shrinks as companies scale[42:56] – Aldo’s next big initiative: new expansion strategy[43:40] – Where to find Aldo onlineResources & Mentions• EOS – Entrepreneurial Operating System• Motion (project + time management)• monday.com• Salesforce• Asana• ClickUpAbout the GuestAldo Siciliano is the COO and President of Watters International Realty, a multi-market Texas-based residential brokerage. Known for his blend of analytical thinking and empathetic leadership, Aldo specializes in building systems that scale simply, supporting sales teams, and translating vision into repeatable execution. He’s driven the rollout of EOS across the company and plays a key role in Watters’ expansion strategy.🔗 LinkedInAbout the Co-HostSivana Brewer is a Fractional COO for Remote Teams and former COO at Closers.io, where she helped scale the company to multiple eight figures and built over 500+ sales teams in just 2.5 years. She specializes in leadership development, remote operations, and systems that empower teams to grow sustainably.🔗 Connect with Sivana on LinkedInImportant LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via DelphiThe Second in Command Podcast is an original production hosted by Cameron Herold and co-hosted by Sivana Brewer. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

In this episode, Cameron sits down with Steven Huang, the Director of Finance, People, IT, and Community at MAPS, the Multidisciplinary Association for Psychedelic Studies. Steven helps lead global efforts to bring psychedelic research, policy reform, and public understanding into the mainstream, building on MAPS’ 40-year history at the forefront of mental health innovation.Steven shares his unlikely path from life insurance actuary to Silicon Valley analyst to psychedelic industry operator, including how psychedelics shaped his career decisions, his leadership growth, and his move into the second-in-command role during a major organizational crisis. He and Cameron explore what the government is getting right, where the psychedelic movement is headed, and how MAPS balances scientific rigor with visionary cultural work.If you’ve been watching psychedelics move from taboo to the TED stage to boardrooms and leadership circles, this conversation gives a rare inside look at the movement from someone steering the ship.Timestamped Highlights00:00 Steven opens with a core leadership lesson around self-belief.01:28 Cameron introduces Steven and MAPS’ mission.03:00 Cameron’s first encounter with Rick Doblin and the psychedelic space.04:09 What MAPS is and how it’s shaped the psychedelic movement.05:18 How cannabis legalization opened the door for psychedelic conversations.07:23 Steven on public stigma shifting and psychedelics entering mainstream business culture.09:00 Understanding MDMA therapy, ketamine, and where research is now.11:41 Cameron’s personal experiences with psychedelic therapy.12:44 How government perception and bipartisan interest are evolving.14:45 How MAPS is funded and why conferences aren’t profit centers.15:39 The path from MAPS to Lycos and Resilient Pharmaceuticals.18:00 Real-world use: psilocybin dispensaries and psychedelic churches.20:19 Where psychedelics help… and where clinical caution still matters.22:20 The role of intention in therapeutic and recreational use.24:32 Steven’s psychedelic-inspired career pivot from actuary to Facebook.27:21 Cameron’s first MDMA experience and how it changed his worldview.29:05 When company culture goes too far.30:30 The challenge of leading a nonprofit in a regulated landscape.33:16 The FDA setback and massive internal shift at MAPS.37:04 Steven’s first encounter with Rick Doblin and the reality of working with a visionary founder.39:00 Steven’s advice to his younger self.Resources & MentionsMDMA-assisted therapyKetamine therapyPsilocybinAyahuascaPsychedelic Science ConferenceResilient Pharmaceuticals (formerly Lykos Therapeutics)Rick DoblinAbout the GuestSteven Huang is the Director of Finance, People, IT, and Community at MAPS, the Multidisciplinary Association for Psychedelic Studies. With a background spanning actuarial science, Facebook’s people analytics team, and diversity leadership roles across Silicon Valley, Steven brings a rare mix of analytical rigor and human-centered leadership to one of the most complex and culturally significant organizations in mental health and policy reform. His work today sits at the intersection of science, policy, and healing, helping MAPS navigate growth, government regulation, organizational change, and the future of psychedelic-assisted therapy.🔗 LinkedIn | WebsiteImportant LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via DelphiThe Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

We’re bringing this episode back because listeners couldn’t get enough the first time around. Cameron sits down with Tom Keiser, COO of Zendesk, to unpack how he helped scale the SaaS powerhouse to a billion-dollar trajectory. Tom shares how he bridged the gap between IT and operations, built cadence-driven execution rhythms, and created visibility across the business while keeping the culture humble, fast, and customer-obsessed.If you’re leading a growing company and need a blueprint for scaling without suffocating the entrepreneurial edge… this one hits hard.Timestamped Highlights01:11 Meet Tom Keiser and his path from CIO to COO02:00 Early days: Capgemini, E&Y, and stepping into tech leadership05:27 What Zendesk actually does (and how it scaled globally)07:33 How SaaS changed the business–IT power dynamic08:55 Why CIOs must become business partners, not tech overseers10:54 The PMO strategy that keeps Zendesk aligned as it scales12:04 Tom’s weekly operational cadence pulled from retail13:50 Turning insights into action: Sales, pipeline, and global adjustments15:37 How Zendesk avoids bureaucracy while growing fast17:39 Culture: The Danish “Humbled It” mindset19:36 Saying no without killing momentum20:57 Managing customer support when your whole business is CX23:38 Omnichannel done right: Continuous conversations, not disconnected pings26:14 Machine learning inside Zendesk Guide29:18 How Tom balances immediate execution with long-term scaling32:55 What smaller companies can learn from Zendesk’s growth34:34 Vulnerability and learning to step into discomfort as a leader36:25 When to trust your team and when to drop into details37:51 How Zendesk’s founder transitioned out of day-to-day execution39:18 Market risks, public cloud, open-source, and economic uncertainty39:46 What 5G will unleash for future customer experiences43:12 Building whole leaders, not siloed operators44:13 Tom’s advice to his 21-year-old selfAbout the GuestTom Keiser is the Chief Operating Officer of Zendesk, where he oversees global operations, IT, enterprise analytics, security, and go-to-market execution for one of the world’s leading customer experience platforms. With 25+ years of experience across retail, technology, and SaaS, Tom blends deep technical expertise with business-led operational leadership. Before Zendesk, he served as CIO at L Brands and spent years in management consulting at Capgemini and Ernst & Young.🔗 LinkedIn Resources & MentionsCapgemini / Ernst & YoungZendeskImportant LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via DelphiNote: This Fan Favorite episode is a recast of one of our most impactful interviews, still packed with insights for second-in-command leaders. Whether it’s your first listen or a revisit, there’s timeless value inside.The Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

In this episode, Cameron sits down with Brett Bruggeman, Executive Vice President and COO of Land O’Lakes, a 104-year-old, $16B cooperative spanning dairy foods, animal nutrition, and crop inputs. Brett shares how Land O’Lakes manages scale across 20 business units, supports more than 4,000 cooperative owners, and touches half of America’s farmland.He and Cameron dig into the cooperative model, growth challenges in shrinking markets, how the company is driving new productivity for farmers, and their bold new initiative that partners with retail owners to invest in late-stage ag-tech. Brett also talks about outside-in thinking, the power of data, how to stay ahead of the customer, and why the future of agriculture requires both AI and human EQ.If you’re a COO navigating large-team complexity, shifting markets, or innovation inside a legacy organization, this conversation is a masterclass in clarity, discipline, and strategic focus.Timestamped Highlights00:00 Brett and Cameron kick off the conversation (with a quick cameo from Brett’s comms lead, John).01:03 How Brett discovered the podcast and the purpose of “the COO story.”03:30 Land O’Lakes overview: 104-year history, cooperative structure, and national footprint.07:14 The company’s roots: dairy farmers searching for a market for cream.08:26 How Land O’Lakes evolved into dairy, animal nutrition, and crop inputs.10:24 Purina brand clarification: Land O’Lakes vs. Nestlé internationally.10:44 Revenue breakdown across business units.12:00 How Brett avoids getting pulled into every detail while leading a massive enterprise.14:10 How outside-in thinking reshaped corporate strategy.15:17 The “vital few” → the three-or-four priorities that guide the entire company.16:49 The six transformation “big bets.”18:46 Becoming a data-first company: insights, segmentation, and new markets.20:29 The strategic questions Land O’Lakes uses to break stagnation.22:45 Their stance on hybrid work and why face-to-face still matters.25:05 Growth challenges: farmers under pressure, shrinking markets, and opportunities.26:05 Introducing AgRogue: the new retail growth fund (70–100M) to invest in late-stage ag-tech.27:39 Why partnering with retail owners creates stronger market access.28:17 What a cooperative actually is and how it differs from other business models.31:39 How 4,000 owners create loyalty, but not complacency.33:31 Why aligning retail owners with Land O’Lakes creates predictable innovation adoption.36:51 How AI and predictive models are transforming supply chain, waste, and productivity.38:37 Three AI goals: target growth, eliminate waste, improve customer experience.40:55 How Land O’Lakes approaches AI responsibly (and without getting “over their skis”).42:37 What Brett is working on personally as a leader: presence, change management, results.47:28 Advice to his younger self: ask better questions, seek mentors, take international roles.Resources & MentionsPurina (livestock feed brand)WinField (crop inputs brand)Microsoft (AI and data initiatives)AgRogue (Land O’Lakes + retail owner growth fund)Radicle (ag-tech investment partner)Circana (retail data source, referenced as comparison)Jason Trusley (former Nike CMO, hired for outside-in strategy)Beth Ford (CEO of Land O’Lakes)Teddy Bekele (CTO)About the GuestBrett Bruggeman is the Executive Vice President and Chief Operating Officer of Land O’Lakes, a 104-year-old, $16B cooperative spanning dairy foods, animal nutrition, and crop inputs. With more than 11 years inside the organization and a career that includes significant leadership roles at BASF, Brett leads the company’s operations, growth initiatives, strategic planning discipline, and enterprise-wide transformation work. He is known for championing data-driven decision making, outside-in strategic thinking, and building collaborative partnerships across the cooperative ecosystem.🔗 LinkedIn | WebsiteImportant LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via DelphiThe Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

In this episode of the Second in Command Podcast, guest host Sivana Brewer sits down with Matthew Rathje, Chief Operating Officer of TrueNorth Companies and long-time member of the COO Alliance.From starting in payroll and claims management to leading operations for a $165M insurance and professional services firm, Matt shares his journey of scaling from the ground up, balancing structure, culture, and human leadership. He offers practical insights on bringing clarity and accountability to fast-growing organizations, structuring meetings that actually move the needle, and building trust without falling into “artificial harmony.”Matt also opens up about navigating personal and professional adversity, from weathering the 2020 derecho storm that destroyed his family’s home, to leading through COVID-19, and how those experiences shaped his leadership philosophy rooted in humility, collaboration, and optimism.Timestamped Highlights[00:01:20] – Matt’s journey at TrueNorth and how he helped the company grow from a local firm to a $165M organization.[00:05:16] – Lessons from moving between individual contributor and leadership roles.[00:07:00] – How TrueNorth’s leadership transition inspired a more unified executive vision.[00:09:20] – Preparing to step into the COO role and finding mentors in the process.[00:10:44] – Why Matt joined the COO Alliance and what he learned from peers in other industries.[00:13:00] – Building clarity and accountability through RIMs and RIOs (Relatable Impact Metrics & Objectives).[00:15:00] – Starting TrueNorth’s organizational health journey with Patrick Lencioni’s Table Group.[00:17:34] – How Lencioni’s framework helped the team prioritize what’s most important right now.[00:18:46] – Team effectiveness workshops and how vulnerability-based trust builds healthy organizations.[00:20:35] – How to identify “artificial harmony” and address it before it erodes team commitment.[00:24:32] – Balancing collaboration with decisive leadership.[00:26:03] – Structuring meetings for clarity, speed, and results.[00:29:40] – How personal adversity (a devastating storm) strengthened Matt’s leadership perspective.[00:33:54] – Leading with empathy, gratitude, and perspective through crisis.[00:38:52] – Building trust and vulnerability across teams.[00:40:31] – Strengthening the CEO-COO relationship and defining complementary strengths.[00:42:42] – Using Vivid Vision to align the entire company around purpose and feeling.[00:46:14] – Launching The TrueNorth Way: the company’s roadmap for a world-class client experience.Resources & MentionsThe Apple Experience by Carmine GalloUnreasonable Hospitality by Will GuidaraMeetings Suck by Cameron HeroldThe Five Dysfunctions of a Team by Patrick Lencioni (and the related Five Behaviors of a Cohesive Team framework)About the GuestMatthew Rathje is the Chief Operating Officer of TrueNorth Companies, a Midwest-based insurance and professional services firm dedicated to protecting and maximizing its clients’ assets, resources, and opportunities.Since joining TrueNorth over a decade ago, Matt has helped lead the company through multiple phases of expansion, guiding it from $9M in revenue to over $165M while strengthening its culture, systems, and leadership alignment. A believer in organizational health and clarity, he continues to champion initiatives that align people and purpose for long-term success.🔗 LinkedIn | WebsiteAbout the Co-HostSivana Brewer is a Fractional COO for Remote Teams and former COO at Closers.io, where she helped scale the company to multiple eight figures and built over 500+ sales teams in just 2.5 years. She specializes in leadership development, remote operations, and systems that empower teams to grow sustainably.🔗 Connect with Sivana on LinkedInImportant LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via DelphiThe Second in Command Podcast is an original production hosted by Cameron Herold and co-hosted by Sivana Brewer. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

In this episode of the Second in Command Podcast, guest host Sivana Brewer sits down with Dr. Melonie Boone, Chief Operating Officer of Edesia Nutrition, a Rhode Island–based nonprofit on a mission to end childhood malnutrition worldwide.Dr. Boone shares her inspiring journey from corporate HR and executive consulting to joining a purpose-driven organization where every product saves lives. She opens up about leaving her consulting career to relocate her family and help Edesia scale globally while staying rooted in its humanitarian mission.Together, Sivana and Melonie explore what it means to lead in a business where the stakes are life and death, balancing operational excellence with empathy, trust, and resilience. From creating healthy CEO-COO dynamics to rebuilding confidence after crisis, she offers grounded advice for leaders who want to make impact and results coexist.Timestamped Highlights[00:02:31] – Dr. Boone explains Edesia Nutrition’s mission to eradicate malnutrition and how each box of product saves a child’s life.[00:04:29] – The personal loss that inspired her to pursue work with deeper purpose.[00:06:27] – How consulting for Edesia’s CEO turned into a full-time COO opportunity.[00:08:09] – Combining her lifelong drive to lead with her mother’s legacy of service.[00:10:14] – What challenges she was first hired to solve and how her HR and strategy background helped.[00:13:13] – Transitioning from consultant to COO and setting early “ground rules” for success.[00:15:00] – Dividing responsibilities with the founder and managing blurred lines gracefully.[00:16:20] – Facing two major business disruptions in her first six months on the job.[00:18:47] – Learning to adapt her leadership style during crises and rebuild trust.[00:20:18] – The power of transparency and “fighting together” with the CEO.[00:22:29] – How her four academic degrees shaped her approach to leadership.[00:24:08] – The lesson behind “anyone can show the numbers, but what do they mean?”[00:26:05] – Knowing which “Melonie” to bring into each meeting—coach, operator, or psychologist.[00:27:28] – How she keeps the pulse across 14 departments with weekly updates and morale checks.[00:31:29] – Using technology and HRIS tools to streamline communication and one-on-ones.[00:34:18] – Building cross-functional buy-in before making any system change.[00:36:50] – Tracking team morale and staying intentionally visible to every shift.[00:38:42] – Leading with authenticity as an introvert in a people-driven culture.[00:41:26] – Creating connection and fun through culture rituals, bingo, and bagel Tuesdays.[00:44:43] – What’s ahead: a 100,000 sq ft expansion, global growth, and personal goals for joy and balance.[00:47:00] – Her advice for aspiring COOs, current operators, and CEOs hiring their “number two.”Resources & MentionsEdesia Nutrition Plumpy’Nut® – Edesia’s flagship product saving children worldwideChildren Can’t Wait Campaign – Donate HEROic Leadership by Dr. Melonie BoonePaycor HRIS – Tool for one-on-ones, performance, and team engagementAbout the GuestDr. Melonie Boone is the Chief Operating Officer of Edesia Nutrition, a global nonprofit that produces fortified foods to treat and prevent childhood malnutrition. With four degrees spanning human resources, business law, psychology, and an MBA, she blends academic depth with practical leadership.Before joining Edesia, Dr. Boone built a career in executive consulting and organizational development, serving corporate and nonprofit leaders alike. Her passion for purpose-driven impact, paired with her operational rigor, drives Edesia’s mission to ensure no child dies from malnutrition.🔗 Website | LinkedIn | Instagram | X | YouTube | PinterestAbout the Co-HostSivana Brewer is a Fractional COO for Remote Teams and former COO at Closers.io, where she helped scale the company to multiple eight figures and built over 500+ sales teams in just 2.5 years. She specializes in leadership development, remote operations, and systems that empower teams to grow sustainably.🔗 Connect with Sivana on LinkedInImportant LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via DelphiThe Second in Command Podcast is an original production hosted by Cameron Herold and co-hosted by Sivana Brewer. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

In this Fan Favorite episode of the Second in Command Podcast, Cameron Herold speaks with Anna Collins, President and COO of Bulletproof, the globally recognized brand behind Bulletproof Coffee, supplements, and biohacking products designed to help people perform better, think faster, and live healthier lives. She is also a Board Member of Ladies Who Launch.Before joining Bulletproof, Anna led multi-billion-dollar businesses at Amazon, Microsoft, and CVS Health, bringing a data-driven, operational mindset to every stage of growth. In this conversation, she reveals how she helped Bulletproof evolve from a niche “biohacker” brand into a household name—streamlining operations, tightening focus, and scaling omnichannel distribution without losing its visionary edge.Anna also shares her leadership principles, from managing a founder with 100 ideas a day to running metrics-driven weekly business reviews that keep innovation grounded in reality. Her insights bridge the gap between entrepreneurial chaos and corporate discipline, showing how great COOs turn vision into execution.Timestamped Highlights[00:00:00] – Cameron introduces this episode as one of the most downloaded in show history.[00:01:14] – Anna’s career journey: from Microsoft and Amazon to joining Bulletproof.[00:03:52] – Why she left Amazon Prime for a mission-driven brand.[00:05:36] – What convinced her Bulletproof wasn’t just a fad—but a real performance enhancer.[00:06:23] – Partnering with Dave Asprey: defining roles between visionary and operator.[00:07:18] – The challenge of narrowing focus when everything looks like a good idea.[00:08:54] – Bringing Amazon’s frameworks—tenets, principles, and data mechanisms—into Bulletproof.[00:10:07] – How structure helped Dave trust the team and delegate.[00:10:26] – Shutting down international markets and cutting SKUs to simplify growth.[00:11:59] – Expanding into Amazon marketplace and corporate distribution channels.[00:13:28] – Convincing the founder to “grow beyond the core biohacker.”[00:17:00] – Managing an idea-rich founder without stifling creativity.[00:18:37] – Anna’s leadership philosophy: define reality, create possibility, say thank you.[00:21:00] – Rebuilding Bulletproof’s vision, mission, and values for clarity and culture.[00:24:20] – Weekly Business Reviews: the data-driven rhythm behind execution.[00:30:32] – How Anna divides her focus across key stakeholders—customers, team, and growth.[00:36:35] – Simplifying the Bulletproof brand for mainstream accessibility.[00:38:00] – Where she struggles as a leader—and the balance between speed and empathy.[00:42:33] – The advice she’d give her 21-year-old self: don’t take it all so seriously.About the GuestAnna Collins is the President and COO of Bulletproof overseeing strategy, operations, and omnichannel growth for the globally recognized biohacking brand. Previously, she led billion-dollar initiatives at Amazon, where she managed global Prime membership programs, and at Microsoft, where she built the search advertising business from concept to $1.6B in revenue. She is also a Board Member of Ladies Who Launch.A Harvard MBA and transformational leader, Anna specializes in building scalable systems that bridge creative vision with operational discipline. At Bulletproof, she’s helped expand the company from its core biohacker audience to a broader wellness market—making human optimization accessible to everyone.🔗 LinkedIn Resources & MentionsBulletproof Upgrade Labs Amazon Prime – Leadership and membership growth lessonsMicrosoft Advertising – Scaling to $1.6B in global revenueThe Art of Leadership by Max De PreeGame Changers by Dave AspreyHarvard Business School – Anna’s MBA alma materImportant LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via DelphiNote: This Fan Favorite episode is a recast of one of our most impactful interviews, still packed with insights for second-in-command leaders. Whether it’s your first listen or a revisit, there’s timeless value inside.The Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

In this episode of the Second in Command Podcast, guest host Sivana Brewer sits down with Daniel Quinonez, Chief Operating Officer of the Plumbing-Heating-Cooling Contractors Association (PHCC) — one of the oldest trade associations in the United States, founded nearly 140 years ago.Daniel shares how this long-standing organization is transforming to meet the modern era while honoring its heritage. From training apprentices who go on to run multimillion-dollar companies, to integrating AI and new tech tools into the trades, the PHCC is proving that innovation and tradition can coexist.He also opens up about leadership lessons from his own journey, from mopping floors at his father’s bar to leading a national $30M organization, and how his personal mantra, “Be nice,” has shaped his management style, his culture, and his success.If you lead a legacy business, manage a growing team, or want to understand how blue-collar industries are embracing technology, this episode offers both inspiration and strategy.Timestamped Highlights[00:01:00] – The PHCC’s 140-year history and why plumbing is a pillar of public health.[00:02:40] – How the industry came together to standardize clean water systems in the 1920s.[00:03:44] – What PHCC offers its members today: education, licensing, and community.[00:05:08] – From one truck to $10M: stories of self-made contractors in the trades.[00:06:14] – Why nearly every successful owner started as a hands-on apprentice.[00:08:00] – How AI is transforming the trades and why it’s an ally, not a threat.[00:09:34] – Changing perceptions: convincing parents that the trades are a smart career path.[00:10:39] – The rise of entrepreneurship and financial freedom in plumbing and HVAC.[00:11:42] – Daniel’s own career path from government and lobbying to COO.[00:13:57] – Becoming the first COO in PHCC’s 140-year history.[00:15:25] – Helping a century-old organization modernize its operations and systems.[00:17:03] – Growing membership and education as PHCC’s two strategic pillars.[00:18:55] – The PHCC Online Academy: 15,000 students and counting.[00:21:00] – The challenge of evolving legacy culture and systems in long-standing institutions.[00:22:30] – Why more contractors are creating COO roles for succession planning.[00:25:17] – Family businesses, private equity, and the changing face of ownership.[00:27:56] – Daniel’s leadership mantra: “Be nice.”[00:33:38] – Balancing kindness with accountability and setting measurable goals.[00:35:00] – Building buy-in and bringing staff along during organizational change.[00:39:00] – Teaching business finance and leadership to new COOs in the trades.[00:43:36] – Daniel’s excitement for PHCC Connect 2024 and the next generation of apprentices.Resources & MentionsPHCC – Plumbing-Heating-Cooling Contractors AssociationPHCC Academy – Online education and apprenticeship trainingQuality Service Contractors (PHCC Program) – Business coaching for contractorsFederated Insurance – PHCC partner for business succession planningSkillsUSA & WorldSkills Competitions – Annual events supporting young tradespeopleAbout the GuestDaniel Quinonez is the Chief Operating Officer of the Plumbing-Heating-Cooling Contractors Association (PHCC), the oldest construction trade association in America. He leads strategy, membership growth, and education for the organization, which supports over 3,000 contractors employing more than 80,000 workers nationwide.With a background in public affairs, government relations, and nonprofit leadership, Daniel has helped PHCC modernize its systems, scale its online academy, and launch initiatives to prepare the next generation of skilled professionals. His leadership mantra — “Be nice” — reflects his belief that success is built on integrity, accountability, and respect at every level of the organization.🔗 LinkedInAbout the Co-HostSivana Brewer is a Fractional COO for Remote Teams and former COO at Closers.io, where she helped scale the company to multiple eight figures and built over 500+ sales teams in just 2.5 years. She specializes in leadership development, remote operations, and systems that empower teams to grow sustainably.🔗 Connect with Sivana on LinkedInImportant LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via Delphi

In this powerful episode of the Second in Command Podcast, co-host Sivana Brewer sits down with Brittany Dunn, COO and co-founder of Safe House Project, a national nonprofit dedicated to eradicating human trafficking in the United States.Brittany shares the remarkable story of how she and her co-founder built Safe House Project from an idea into a nationwide movement, launching a full organization in just 90 days while balancing motherhood, military life, and a mission to save lives.She discusses how her background in international business and M&A shaped her operational mindset, and how she’s using corporate systems to solve one of the world’s most complex humanitarian challenges. From developing Simply Report, a tech platform helping identify trafficking cases, to fostering a trauma-informed team culture, Brittany offers a masterclass in leadership under pressure, emotional resilience, and purpose-driven innovation.Timestamped Highlights[00:01:00] – Brittany shares the mission behind Safe House Project and how it began.[00:02:15] – Only 100 safe house beds existed for 300,000 trafficked kids—why resources were so scarce.[00:04:26] – How two military spouses built a national nonprofit in 90 days.[00:06:01] – Why they launched nationally instead of locally (and how it changed everything).[00:08:00] – A day in the life: policy, survivor support, sting operations, and leadership.[00:10:20] – The corporate skills that transferred and the ones that didn’t.[00:12:17] – Balancing strategy with empathy: why people aren’t “projects.”[00:13:01] – Hiring survivors to co-create programs that work in real life.[00:15:27] – The emotional weight of leading in trauma-informed work.[00:17:14] – Launching Simply Report, a new tech platform for anonymous trafficking tips.[00:19:00] – The behavioral algorithm behind Simply Report and how it works.[00:21:17] – The power of partnerships and why Brittany took every call early on.[00:22:41] – Preventing burnout: clarity, communication, and individualized care.[00:25:37] – Inside her relationship with her co-founder and how they model healthy conflict.[00:29:23] – Building a culture of trust, ownership, and open dialogue (“Cuss and Discuss”).[00:34:05] – How Safe House Project hires intentionally and why cultural fit matters most.[00:36:10] – The art of letting go: why firing fast protects mission and morale.[00:37:30] – A recent setback and how the team turned disappointment into innovation.[00:40:18] – Choosing integrity over comfort: giving back salaries during COVID to keep promises.[00:42:01] – Daily rhythms that keep Brittany grounded in hard seasons.[00:43:23] – The next big challenge: state-level adoption of Simply Report.[00:44:13] – A hopeful look ahead: documentary, podcast, and shifting public awareness.Resources & MentionsSafe House ProjectSimply Report App (iOS & Android) – Anonymous reporting tool for human traffickingTrust-Based Leadership by David HorsagerStrengthsFinder 2.0 by GallupRadical Candor by Kim ScottKolbe IndexAbout the GuestBrittany Dunn is the COO and co-founder of Safe House Project, a national nonprofit on a mission to eradicate human trafficking in the United States. Drawing from her corporate background in international business development and M&A, Brittany has helped scale Safe House Project into a leading force for survivor advocacy, education, and policy reform.Under her leadership, the organization has supported thousands of survivors, built national coalitions, and launched innovative technology like Simply Report, which enables citizens to identify and report trafficking cases in minutes.Brittany is also a military spouse, author, and mother of two, balancing purpose-driven leadership with heart-centered resilience.🔗 LinkedIn | Website | Email | Instagram | Facebook | TwitterAbout the Co-HostSivana Brewer is a Fractional COO for Remote Teams and former COO at Closers.io, where she helped scale the company to multiple eight figures and built over 500+ sales teams in just 2.5 years. She specializes in leadership development, remote operations, and systems that empower teams to grow sustainably.🔗 Connect with Sivana on LinkedInImportant LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via Delphi

In this episode of the Second in Command Podcast, co-host Sivana Brewer chats with Will Smith, COO and Managing Partner of Lone Star Pups, a multi-location Dogtopia franchise with 15 stores across San Antonio and Denver.Will shares how he’s scaled his team from zero to 140 employees in just a few years by leading with servant leadership, radical transparency, and a simple but powerful formula: Time + Trust = Influence.From teaching his staff about personal finance to running anonymous team surveys and writing heartfelt newsletters himself, Will breaks down how he creates a workplace where people feel seen, supported, and connected to the company’s mission. He also dives into financial literacy and why understanding money, personally and professionally, is the missing link for many leaders.Whether you’re managing a large service team or growing a people-first brand, this episode is packed with actionable leadership and financial principles that can transform both your team and your bottom line.Timestamped Highlights[00:04:15] – How Lone Star Pups began as a post-COVID passion project.[00:05:47] – The story behind Will’s partnership with his CEO, Devin.[00:07:43] – Building trust by adding value—not ego—to leadership.[00:09:19] – Why Will left a 30-year hospitality career to run a dog business.[00:11:00] – Making decisions that impact 140 people every day.[00:12:00] – Servant leadership in action: clearing plates, fixing walls, setting culture.[00:13:34] – How Time + Trust = Influence became the company’s core formula.[00:16:10] – What Will learned from his first company-wide employee survey.[00:17:00] – How monthly newsletters create connection and clarity.[00:19:10] – The truth about communication—why “no one ever over-communicated.”[00:25:20] – The meaning behind Watering Your Bamboo and why patience drives growth.[00:27:26] – How Will learned financial discipline from his grandfather.[00:29:00] – Teaching personal finance to staff—and why it improves retention.[00:31:36] – “Canary Metrics”: a system to track the financial health of each location.[00:33:49] – Why every manager must learn to write their own P&L variances.[00:35:00] – The link between personal spending habits and leadership performance.[00:40:35] – Helping the next generation reclaim their time, focus, and financial control.[00:41:15] – What’s next: growth, teaching, and giving back.Resources & MentionsLone Star Pups, LLC Dogtopia Watering Your Bamboo by Greg BellThe 80-10-10 Rule – Will’s personal finance framework (80% bills, 10% savings, 10% giving)The Speed of Trust by Stephen M.R. CoveyJohn Maxwell – Leadership teachings referenced in the episodeOklahoma Wesleyan University – Adjunct teaching programAbout the GuestWill Smith is the Chief Operating Officer and Managing Partner of Lone Star Pups, LLC, overseeing 15 Dogtopia franchise locations across two states. With a background in hospitality from brands like Westin, Hyatt, and Hilton, Will brings a people-first mindset and deep operational expertise to the pet care industry.Known for his servant leadership philosophy—Time + Trust = Influence—he’s passionate about growing leaders, building culture through action, and teaching financial literacy to help employees thrive both at work and in life.About the Co-HostSivana Brewer is a Fractional COO for Remote Teams and former COO at Closers.io, where she helped scale the company to multiple eight figures and built over 500+ sales teams in just 2.5 years. She specializes in leadership development, remote operations, and systems that empower teams to grow sustainably.🔗 Connect with Sivana on LinkedInImportant LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via Delphi

In this episode of the Second in Command Podcast, Cameron Herold sits down with Ebert Grobler, COO and co-founder of Ruby Digital, one of South Africa’s top-ranked digital agencies now expanding across the globe.Ebert, who is a COO Alliance member, shares how his company has achieved near-perfect team retention and why their internal mantra—“Grow People, Grow Global, Grow Profit”—has fueled both performance and culture. From developing a system called The Ruby Way to empowering every team member to operate like an entrepreneur, Ebert breaks down how Ruby Digital builds sustainable high performance without burnout.He also explains how they’ve turned retention, trust, and human connection into a competitive advantage in a saturated market and why premium service is still one of the rarest differentiators in the U.S. marketing landscape.Timestamped Highlights [00:01:45] – Why Ruby Digital is expanding from South Africa into the U.S. [00:05:25] – The surprising gap in the U.S. market: quality and retention. [00:08:12] – How Ruby Digital achieves 95–100% staff retention. [00:10:20] – Creating “The Ruby Way”: an operating system built on trust. [00:12:45] – Letting employees act like entrepreneurs without the risk. [00:16:00] – “Step Up”: the six-month advancement model that keeps people growing. [00:18:30] – Guardrails against burnout: scorecards, balance wheels, and wellbeing KPIs. [00:22:40] – Why culture drives premium client delivery. [00:25:05] – How Ebert measures success: Grow People → Grow Global → Grow Profit. [00:27:15] – Ruby’s philosophy: manage risk, not just marketing. [00:30:10] – B2B growth: focusing on long-term relationships, not quick wins. [00:33:25] – The “SMC client” model—serving sophisticated, mature companies. [00:36:10] – How much companies should invest in marketing (and why most don’t). [00:41:10] – Ruby’s 15% marketing reinvestment and in-house client mindset. [00:45:30] – Turning unused leads into referral revenue. [00:48:10] – The biggest lesson from failure: trust is earned, not given.Resources & MentionsSmart Marketing 2.0 Podcast – Co-hosted by Ebert GroblerScaling Up by Verne HarnishGood to Great by Jim CollinsAbout the GuestEbert Grobler is the COO and co-founder of Ruby Digital, a global performance marketing agency headquartered in South Africa with hubs in the U.K. and U.S. A former communication-science student turned “human-systems engineer,” Ebert is known for creating organizational models that blend business growth with human sustainability. Under his leadership, Ruby Digital has been recognized as one of the Top 20 Companies to Work For in South Africa by the U.K. Sunday Times and continues to redefine what it means to run a people-first, performance-driven company.🔗 LinkedIn | WebsiteImportant LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via Delphi

In this episode of the Second in Command Podcast, guest co-host Sivana Brewer (Fractional COO for Remote Teams and former COO at Closers.io) sits down with Cory Raggi, COO of 1RDG The Financial Center, to talk about leading with empathy, navigating change, and building trust in teams both large and small.Cory shares her journey from leading HR at a 15,000-person company to stepping into her first COO role at a fast-growing 80-person firm. She opens up about how she learned to adapt, communicate, and stay grounded in high-pressure situations and the three core practices that help her regulate stress and lead with clarity.From learning to “roll on the edge” between people and performance to replacing stress with self-awareness, this conversation is packed with real-world leadership lessons for operators who want to grow without burning out.Timestamped Highlights[00:02:00] – How Cory went from HR leader to unexpected COO.[00:03:00] – Redefining what a COO really does (and doesn’t do).[00:06:26] – “Right people, right seats”: her mantra for solving every problem.[00:08:12] – Building trust with the CEO and learning to push back.[00:10:21] – Deprogramming corporate habits in a smaller company.[00:13:07] – Leading teams without being the technical expert.[00:17:13] – Building fast trust through humility and honest communication.[00:19:25] – The mirror test: checking your own leadership energy first.[00:22:00] – Balancing people and business why great leaders “roll on the rim.”[00:23:40] – Running effective meetings that actually serve their purpose.[00:28:16] – Leadership breakdowns most middle managers make.[00:33:13] – How Cory learned to stay calm and centered under pressure.[00:36:49] – The one-next-right-thing method for managing stress.[00:42:00] – The isolation of being a COO—and how to find your support system.[00:47:16] – What’s next for Cory personally and professionally?About the GuestCory Raggi, SHRM-SCP is the Chief Operating Officer of 1RDG The Financial Center, a company providing integrated accounting, payroll, benefits, and wealth management solutions for business owners. With a background in HR and organizational leadership, Cory blends people-first management with operational structure, helping teams stay aligned, communicative, and focused through growth.🔗 LinkedIn | Website | Podcast | LinktreeResources & MentionsThe Speed of Trust by Stephen M.R. CoveyCrucial Conversations by Patterson, Grenny, McMillan & SwitzlerMeetings Suck by Cameron HeroldEmotional Intelligence by Daniel GolemanAbout the Co-HostSivana Brewer is a Fractional COO for Remote Teams and former COO at Closers.io, where she helped scale the company to multiple eight figures and built over 500+ sales teams in just 2.5 years. She specializes in leadership development, remote operations, and systems that empower fast-growing teams to thrive without burning out.🔗 LinkedInImportant LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via Delphi

In this Fan Favorite episode of the Second in Command Podcast, Cameron Herold sits down with Sarah Jones Simmer, former COO of Bumble, to explore how the company scaled from an empowering dating app into a billion-dollar global social platform redefining connection and kindness online.Sarah shares her journey from investment management to leading one of the fastest-growing social networking brands in the world. She opens up about working alongside visionary founder Whitney Wolfe Herd, expanding into markets like India, building culture-first teams, and reimagining leadership through empathy and purpose.From balancing motherhood and executive leadership to driving global expansion and shaping company culture, Sarah’s story offers an inspiring look at what it means to lead with both strength and softness.About the GuestSarah Jones Simmer is a seasoned business leader and former Chief Operating Officer of Bumble, where she helped scale the brand to over 50 million users worldwide. With a background in investment and strategy consulting, Sarah has built her career around mission-driven leadership, global expansion, and empowering women in business.🔗 LinkedIn | WebsiteResources & MentionsSerena Williams x Bumble Super Bowl CampaignAdam Grant – Organizational Psychologist and AuthorKolbe Profile (KOLBE A)TEDWomen ConferenceImportant LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via DelphiNote: This Fan Favorite episode is a recast of one of our most impactful interviews, still packed with insights for second-in-command leaders. Whether it’s your first listen or a revisit, there’s timeless value inside.The Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

In this episode of the Second in Command Podcast, Cameron Herold speaks with Brent Hagan, Chief Supply Chain Officer at Lob, a direct mail automation platform delivering billions of personalized mail pieces every year.Brent shares how he helped a 12-year-old startup kick off its “second act” by transforming complex logistics into scalable systems powered by technology and disciplined leadership. He opens up about developing next-generation leaders, learning to balance autonomy with accountability, and why the best operators focus less on “doing” and more on developing people who can think for themselves.From saying yes to opportunity to mastering feedback and context-switching, Brent breaks down how to lead through clarity, consistency, and reflection - and why great COOs act as both a shock absorber and a multiplier for the entire organization.Resources & MentionsLobUSPS (United States Postal Service) Amazon Discover Insights ProgramWharton Executive EducationPurdue UniversityInvest In Your Leaders Online CourseAbout the GuestBrent Hagan is the Chief Supply Chain Officer at Lob, overseeing logistics, vendor partnerships, and operational excellence for one of the fastest-growing direct mail automation companies in the U.S. A former Amazon leader and Wharton executive education graduate, Brent specializes in scaling operational systems, building resilient teams, and turning feedback into a strategic advantage.🔗 LinkedIn | WebsiteImportant LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via Delphi

What does it take to help build one of the most influential e-commerce companies in the world?In this Fan Favorite episode, Cameron Herold sits down with Harley Finkelstein, President and COO of Shopify, to revisit one of the most downloaded and talked-about conversations in the show’s history.Harley shares his journey from law school student to serial entrepreneur to becoming the operational powerhouse behind Shopify’s global rise. He opens up about working alongside founder Tobias Lütke, building the company’s culture from the inside out, and leading through rapid growth and constant reinvention.Whether you’re scaling a startup or steering a billion-dollar brand, Harley’s insights on leadership, culture, and staying grounded in the middle of explosive success will challenge and inspire you.About the GuestHarley Finkelstein is the President and Chief Operating Officer of Shopify, where he’s played a pivotal role in scaling the company from startup to a global leader in e-commerce. A serial entrepreneur and public speaker, Harley is also on the board of C100, an advisor to major venture funds, and a familiar face as a dragon on CBC’s Dragons’ Den.🔗 LinkedIn | WebsiteResources & MentionsGood to Great by Jim CollinsThe Misunderstood Role of the COO – Harvard Business ReviewRocket Fuel by Gino WickmanRiding Shotgun: The Role of the COO by Nathan Bennett & Stephen MilesMaker’s Schedule, Manager’s Schedule – Paul Graham essayImportant LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via DelphiNote: This Fan Favorite episode is a recast of one of our most impactful interviews, still packed with insights for second-in-command leaders. Whether it’s your first listen or a revisit, there’s timeless value inside.The Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

What really separates a COO who keeps the lights on from one who drives exponential growth?In this episode, Cameron sits down with Imad Jbara, COO of L2 Infinite Insurance and former COO of WoJo Media, who transformed a company’s client retention from 20% to 80% in just six months. Together, they unpack how COOs can build trust, fire with confidence, elevate leaders, and use systems to scale companies without chaos.From the painful lessons of firing too aggressively to the wisdom of patient onboarding and leveraging AI, Imad shares the unfiltered truth about what it really takes to succeed as a second in command.If you’re tired of firefighting and want proven systems to grow your company with less chaos, you can’t afford to skip this episode. Listen now for exclusive insights you won’t hear anywhere else.About the GuestImad Jbara is the COO of L2 Infinite Insurance and former COO of WoJo Media, where he helped transform client retention and scale revenues dramatically. He’s trained some of the largest sales teams in the world and worked alongside icons like Tony Robbins, Grant Cardone, and Alex Hormozi. Imad is known for building systems, empowering leaders, and creating the cultural foundations that allow companies to thrive.🔗 LinkedIn | WebsiteResources & Links MentionedProcess Street (SOP software)Maslow’s Hierarchy of NeedsImportant LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via DelphiThe Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by Podcast Your Brand. Production and editing by Podcast Your Brand.

This Fan Favorite episode is a recast of one of our most impactful interviews, still packed with insights for second-in-command leaders. Whether it’s your first listen or a revisit, there’s timeless value inside.What does it take to scale a $100M company into a $365M powerhouse and beyond?In this episode, Cameron Herold sits down with longtime friend Erik Church, President & COO of 1-800-GOT-JUNK? and the O2E Brands portfolio. Together, they reflect on 30 years of leadership lessons, from fraternity houses and College Pro Painters to running one of the most recognized franchise brands in North America.Erik reveals how he uses the Painted Picture (now Vivid Vision) process to align his teams, why saying “no” is often the most important leadership move, and how 101 Life Goals have become a cultural cornerstone at O2E. He also shares the realities of working with a high-profile visionary founder, balancing bold, sometimes “crazy” ideas with operational discipline.If you’re a second-in-command navigating rapid growth, culture challenges, or a visionary CEO, this episode delivers actionable insights from one of the most seasoned COOs in the franchise world.Timestamped Highlights[00:01:00] – Erik’s journey from EF Education to leading 1-800-GOT-JUNK?[00:05:00] – How Painted Pictures (Vivid Vision) align teams across multiple brands[00:07:22] – Why great leadership is more about saying no than yes[00:09:19] – Lessons on culture from fraternity days, the military, and EF Education[00:13:41] – Navigating life as the COO “behind the brand” of a visionary founder[00:15:29] – Succession planning: why no one can advance until they replace themselves[00:19:19] – How Erik and Brian carve out alignment time and balance ideas vs. execution[00:21:00] – The power of 101 Life Goals in culture and recruitment[00:28:00] – Balancing big, bold founder ideas with scalability and replication[00:39:34] – Leading through constant change and technology transformation[00:42:19] – What Brian saw in Erik—and how their partnership works[00:46:22] – Erik’s biggest contribution to O2E Brands’ growthAbout the GuestErik Church is the President & COO of 1-800-GOT-JUNK? and the O2E Brands family (WOW 1 DAY PAINTING, You Move Me, Shack Shine). Since joining in 2011, he has helped scale the company from $100M to over $365M in revenue, focusing on culture, operational excellence, and leadership development. Previously, he served as President of EF Education Canada and held senior leadership roles across EF’s global businesses. Erik is also an avid outdoorsman, traveler, and motorcycle enthusiast.🔗 Website | LinkedInResources & MentionsRocket Fuel by Gino WickmanThe Dream Manager by Matthew KellyThe Wizard of Ads: Turning Words into Magic and Dreamers into Millionaires by Roy H. WilliamsImportant LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via DelphiThe Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

In this episode of the Second in Command podcast, co-host Sivana Brewer is joined by Andrew Eisbrouch, COO of Abrams Media.During this fascinating conversation, Sivana and Andrew explore the unique journey of building and scaling businesses across multiple industries. You'll hear about the different challenges faced when moving from the early startup phase to a more mature stage of growth, and the lessons learned about balancing speed, creativity, and structure along the way. The discussion highlights both the excitement and complexity of operating in fast-changing environments where innovation and adaptability are key.The discussion also dives into team building, hiring strategies, and the cultural dynamics that shape organizations. From choosing between personality and experience when bringing people on board to the nuances of maintaining alignment in remote teams, Andrew offers valuable insights into leadership and people management. You'll learn the importance of trust, open communication, and knowing when to act.This episode offers a candid look at what it takes to grow not just companies, but also a vision for the future.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:Andrew's journey from being a legal intern to a COO role in Dan Abrams' media businesses, including his decision to attend law school and his role in launching new businesses.The growth of the Law & Crime live trial network, starting with a legal-based website and expanding to live streaming murder trials.The acquisition of Law & Crime by Jellysmack, a European company focused on the creator economy.The challenges of transitioning from a COO role to a more visionary and risk-taking role. The need for a culture where mistakes are allowed and team members feel comfortable sharing ideas.And much more...Guest Bio:Andrew Eisbrouch is the former COO and General Counsel of Abrams Media and co-founder of Law&Crime, the viral true-crime network backed by Dan Abrams. He helped lead the business to a massive nine-figure acquisition while scaling the company’s production, social media, and legal operations. Now, he’s doubling down on his next venture: Bottle Raiders, which is rebranding to The Daily Pour on September 9th, a content and events brand at the intersection of liquor and non-alcoholic beverage media.Important Links:Connect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via DelphiDisclaimer:The views, information, or opinions expressed during this podcast are solely those of the individuals involved and do not necessarily represent those of The Second in Command podcast or its affiliates. The content provided is for informational and entertainment purposes only and is not intended to be a substitute for professional advice. We make no representations as to the accuracy, completeness, suitability, or validity of any information on this podcast and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its display or use. Listeners should consult with a professional for specific advice tailored to their situation. By accessing this podcast, you acknowledge that any reliance on the content is at your own risk.

In today's episode of the Second in Command podcast, Cameron explores one of the most common yet challenging aspects of leadership: how to handle conflict without falling into the role of constant mediator. You'll hear strategies for equipping managers to address issues themselves, drawing from structured frameworks that encourage ownership, accountability, and independent problem solving. Rather than leaders becoming the “referees” in every dispute, the discussion explores how to build confidence and skill within teams so they can work through disagreements productively.The conversation also dives into the practical realities of leadership training. It considers why teams often struggle to implement what they’ve learned, how to create space in busy schedules for professional development, and why ongoing practice is critical to mastery. By comparing leadership growth to athletic training, you'll discover the need for repetition, reflection, and reinforcement over time, and why one-time exposure isn’t enough for long-term results.Tired of playing referee? Learn how to build leaders who resolve conflicts and drive results on their own. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:The importance of growing skills and confidence through people rather than simply mediating conflicts. (0:37)Cameron's past experience with a leadership team at Blue Grace Logistics, and the importance of communication and praise. (3:31)Suggestions for implementing the Invest in Your Leaders training more effectively. (5:01)The adult learning cycle of abstract conceptualization, active experimentation, concrete experience, and reflective observation. (6:12)Why scheduling training time and holding team members accountable is vital. (7:58)And much more...Resources:Connect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via DelphiDisclaimer:The views, information, or opinions expressed during this podcast are solely those of the individuals involved and do not necessarily represent those of The Second in Command podcast or its affiliates. The content provided is for informational and entertainment purposes only and is not intended to be a substitute for professional advice. We make no representations as to the accuracy, completeness, suitability, or validity of any information on this podcast and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its display or use. Listeners should consult with a professional for specific advice tailored to their situation. By accessing this podcast, you acknowledge that any reliance on the content is at your own risk.

In this episode of the Second in Command podcast, Cameron is joined by Nick Malone, former COO of Sitecore and a seasoned executive with over 24 years of leadership experience in the IT sector.During this fascinating conversation, Cameron and Nick explore the complexities of driving growth in a rapidly evolving industry. You'll hear how leaders navigate expansion strategies, balance ambitious goals with practical execution, and manage the challenges that come with building scalable systems. The discussion highlights how clarity of vision and disciplined prioritization become essential when a business is pushing toward the next stage of success.The discussion also looks at the human side of transformation. It examines how to guide teams through times of change, especially when uncertainty and cultural integration are at play. You'll gain insights into communication, alignment, and creating structures that help people feel supported while maintaining momentum.With practical takeaways and thoughtful reflections, this episode offers valuable guidance for leaders seeking to build resilience and long-term impact.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:Nick's career journey, starting as an engineer and moving into sales and sales leadership, which allowed him to travel extensively.His experience living in Kazakhstan with his family, the cultural differences, and the need for a command-and-control approach in business.The transformation of Sitecore from an on-premise business to a SaaS offering, including the acquisition of modern technology companies.The importance of clear communication and vision in driving the transformation, as well as the role of talented individuals in making it successful.The role of the "cycle Sherpa" in integrating new employees, ensuring they are embedded into the business quickly and effectively.And much more...Guest Bio:Nick Malone is a seasoned executive with over 24 years of leadership experience in the Information Technology and Services sector, spanning the UK, Europe, the Middle East, the USA, Russia, and Central Asia. A graduate of Loughborough University in Manufacturing Engineering, he has built a rare leadership profile combining revenue growth, sales excellence, and operational efficiency. As former Chief Operating Officer of Sitecore, Nick led global operations, sales enablement, and large-scale transformation initiatives, consistently delivering results in both public companies and private equity portfolio firms. His expertise includes business development, cloud computing, and international partnerships, with a proven track record in driving growth across mature and emerging markets. Known as an agile leader and advocate for digital transformation, Nick is passionate about continuous learning, leadership development, and building high-performing global teams.Important Link:Connect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via DelphiDisclaimer:The views, information, or opinions expressed during this podcast are solely those of the individuals involved and do not necessarily represent those of The Second in Command podcast or its affiliates. The content provided is for informational and entertainment purposes only and is not intended to be a substitute for professional advice. We make no representations as to the accuracy, completeness, suitability, or validity of any information on this podcast and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its display or use. Listeners should consult with a professional for specific advice tailored to their situation. By accessing this podcast, you acknowledge that any reliance on the content is at your own risk.

Thinking about hiring a second in command? Getting it wrong can stall your growth, drain your energy, and wreck your culture. Getting it right can unlock scale, freedom, and balance.In this solo episode, Cameron Herold, founder of the COO Alliance and author of Second in Command, walks you through how to start the process of hiring a COO. He explains how to build a scorecard, define the role with precision, and identify the yin to your yang, so you can avoid a bad “marriage” and find the partner who actually complements your strengths.Cameron also shares why the CEO and COO should sit at the bottom of the org chart supporting their team, how to lean into your Vivid Vision to reverse-engineer the right fit, and why clarity on your weaknesses is the single most powerful step you can take before you hire.If you’re a CEO considering a second in command, this episode gives you a proven roadmap for making one of the most important hires of your career.Highlights[00:30] – Why great COOs are rarely “on the market” and where to actually find them[01:27] – The scorecard exercise that reveals exactly who you need[02:11] – How to spot the yin to your yang (and avoid culture clashes)[03:43] – Why you don’t have to be the cheerleader CEO if that’s not you[05:00] – Flipping the org chart upside down: why CEOs and COOs belong at the bottom[06:08] – Using your Vivid Vision to clarify the COO role before you hire[08:00] – Why “Who Not How” should guide your hiring decisions[09:32] – The mistake of trying to become good at what you suck at and what to do instead[12:12] – Why hiring a COO is more like marriage than recruitment[13:28] – Why most CEOs who ask Cameron to be their COO would be a terrible fitResources & MentionsWho Not How by Dan Sullivan & Dr. Ben HardyImportant LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via DelphiThe Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

In this episode of the Second in Command podcast, Cameron is joined by Andrew Rickett, Chief Operating Officer of Karmo, Australia’s largest car subscription provider.During this fascinating conversation, you'll hear how Andrew spent decades in a traditional industry before pivoting into a space that redefines consumer expectations. He shares insights on shifting customer demands, the evolution of long-standing models, and how Karmo is working to deliver more flexible, technology-driven solutions that better align with modern lifestyles.The discussion also explores how innovation and technology are shaping the way companies in this sector operate. From building a custom tech stack to integrating AI into the customer journey, you'll learn how efficiency, personalization, and self-service are becoming essential components of growth and differentiation.This episode covers everything from leadership, growth, and personal reflection to challenges such as recruiting top talent in a competitive market, strategies for building strong teams, and the importance of adaptability.Thinking about stepping into a COO role? Hear Andrew’s journey from CEO to COO and what it takes to thrive in both. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:The concept of vehicle subscriptions, and how they compare to traditional leasing and rental models.Andrew's post-acquisition transition from CEO of Motopool to the COO of Karmo, as well as the alignment of values and vision between them.The decision to keep both the Karmo and Motopool brands distinct due to different customer bases.The shift from making all decisions (as CEO) to managing specific areas of responsibility (as COO) and the importance of a supportive executive team.Karmo's focus on building a tech-enabled platform for an exceptional customer experience, and the potential for AI to enhance customer service.And much more...Guest Bio:Andrew Rickett is the Chief Operating Officer of Karmo, Australia’s largest car subscription provider, where he leverages his strong managerial background and extensive hands-on expertise to drive growth and innovation. With wide-ranging experience in business setup, implementation, and performance development, he brings a strategic vision that balances opportunity with risk while keeping customer and business needs at the forefront. A self-driven and self-reliant leader, Andrew is recognized for his advocacy, negotiation, and facilitation skills, consistently setting ambitious targets and leading by example. His focus on team building and leadership fosters an environment where people are engaged, motivated, and encouraged to excel, making him a key force behind Karmo’s continued success in redefining the automotive industry.Resources:Connect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via DelphiDisclaimer:The views, information, or opinions expressed during this podcast are solely those of the individuals involved and do not necessarily represent those of The Second in Command podcast or its affiliates. The content provided is for informational and entertainment purposes only and is not intended to be a substitute for professional advice. We make no representations as to the accuracy, completeness, suitability, or validity of any information on this podcast and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its display or use. Listeners should consult with a professional for specific advice tailored to their situation. By accessing this podcast, you acknowledge that any reliance on the content is at your own risk.

In today's episode of the Second in Command podcast, Cameron discusses one of the most critical hires a business can make, a role that directly impacts leadership alignment, financial clarity, and long-term success: the Chief Financial Officer or CFO.The conversation highlights how small red flags during the hiring process, such as scheduling mishaps or lack of accountability, can be early indicators of deeper issues that shouldn’t be ignored. You'll learn why asking tough, direct questions in interviews can uncover whether a candidate truly embodies the ownership and resilience needed for high-stakes leadership.Discover the relationship between this leadership role and the CEO, emphasizing the importance of trust, transparency, and mutual respect. Since not every CEO has the technical expertise to fully evaluate the position, Cameron shows how leaning on outside advisors or experienced professionals can provide the necessary insight to set clear expectations and define success from the outset. This ensures that both sides are aligned on responsibilities and performance measures.This episode offers practical guidance for any company seeking to strengthen its executive team and navigate the complexities of making the right leadership decision. Before you hire your next CFO, hear Cameron’s insider strategies for defining the role and setting clear expectations.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:The nuances of hiring a CFO, including addressing red flags and setting clear expectations. The importance of outside experts like fractional CFOs or accounting firms in defining roles and setting new CFOs up for success. The role of outside experts in guiding a new CFO and ensuring they meet the company's needs.The value of having a fractional CFO participate in the interview process to assess the candidate's skills. And much more...Resources:Connect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Video call with Cameron: DelphiDisclaimer:The views, information, or opinions expressed during this podcast are solely those of the individuals involved and do not necessarily represent those of The Second in Command podcast or its affiliates. The content provided is for informational and entertainment purposes only and is not intended to be a substitute for professional advice. We make no representations as to the accuracy, completeness, suitability, or validity of any information on this podcast and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its display or use. Listeners should consult with a professional for specific advice tailored to their situation. By accessing this podcast, you acknowledge that any reliance on the content is at your own risk.

In today's episode of the Second in Command podcast, co-host Sivana Brewer is joined by Sarah Harris, Fractional Chief Operating Officer at OMG Commerce.In this episode, you'll be taken behind the scenes of a dynamic leadership role that’s often misunderstood but critical to a company’s growth and health. Through candid stories and practical insights, the conversation explores the unique balance required to lead both strategically and operationally, juggling long-term vision with short-term problem-solving. You'll hear how strong delegation, prioritization, and clarity of communication help keep leaders out of the weeds and focused on what matters most.Sarah dives into the hidden challenges companies face as they scale, especially around team structure, decision-making, and culture. You’ll learn why emotional intelligence, feedback systems, and psychological safety are not just soft skills but essential operational levers. The episode highlights how creating space for team autonomy, fostering accountability, and removing decision bottlenecks can unlock innovation and engagement at all levels of the business.From moments of breakthrough growth in team members to practical rituals for prioritization, this episode is packed with stories, strategies, and mindset shifts that challenge traditional notions of leadership and invite a new way of thinking about operational excellence.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:Sarah's unique background, starting in commercial roles and eventually becoming a managing director, while also being a qualified therapist and coach.The differences between working with a CEO and a founder CEO, as well as the emotional and personal stakes for the founder.The use of post-mortems and team retrospectives to uncover underlying issues and gather data for making informed decisions.The importance of building a culture of feedback and creating an environment where people feel safe giving feedback in all directions.How Sarah's background in therapy and coaching helps her approach problems with empathy and curiosity.And much more...Guest Bio:Sarah Harris is a Fractional COO at OMG Commerce with a unique blend of operational expertise, coaching depth, and psychological insight. With a background as an ICF-certified coach and MBACP-registered counsellor, she supports growth-stage companies by aligning strategy, leadership, and mindset to scale sustainably. Sarah has spent her career leading business transformation—building leadership teams, optimizing operations, and guiding founders through the complexities of growth. Her integrated approach balances execution with people-centered change, helping leaders shift how they think, lead, and show up. From organizational transformation to mergers and acquisitions, Sarah partners with businesses to create resilient, high-performing teams and structures. She knows scaling isn’t just about growing, it’s about building something that works and lasts.Resources:Connect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Video call with Cameron: DelphiDisclaimer:The views, information, or opinions expressed during this podcast are solely those of the individuals involved and do not necessarily represent those of The Second in Command podcast or its affiliates. The content provided is for informational and entertainment purposes only and is not intended to be a substitute for professional advice. We make no representations as to the accuracy, completeness, suitability, or validity of any information on this podcast and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its display or use. Listeners should consult with a professional for specific advice tailored to their situation. By accessing this podcast, you acknowledge that any reliance on the content is at your own risk.

In today's episode of the Second in Command podcast, Cameron discusses a common misstep in leadership: blending strategy and planning into one concept. While many leaders mistakenly see them as interchangeable, Cameron makes a compelling case for treating them as separate disciplines—each vital in its own right. Strategy is about creative thinking, exploring future possibilities, and setting direction, while planning deals with the tangible steps needed to execute that vision within a tightly focused 12-month window.The conversation emphasizes that while a vivid vision helps align a team around long-term aspirations, the execution must happen in short, realistic sprints. Leaders are encouraged to develop strategic goals with a two- to three-year lens, but to avoid placing rigid plans beyond one year due to the unpredictable nature of business environments. The discussion lays out a blueprint for how to reverse-engineer big-picture objectives into actionable, time-bound tasks, down to the staffing needs and recruiting timelines.Curious how to stop wasting time on plans that never land? This episode breaks down the right way to balance long-term vision with short-term execution—listen now and transform your planning mindset.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:Why strategy involves long-term thinking and a SWOT analysis, while planning is about making those strategies actionable within a 12-month period. (1:27)The importance of aligning everyone with the company's vision, emphasizing the need for a vivid vision and a focused annual plan. (3:03)Why planning for the entire 12-month period, ensuring all core roles are filled and recruiting processes are well-timed, is vital. (4:03)The process of briefing the management team and frontline staff in November or early December, ensuring everyone knows the plan for the year. (5:15)The value of aligning the right people, having meeting rhythms, and ensuring the team has the necessary leadership skills. (7:00)And much more...Resources:Connect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Video call with Cameron: DelphiDisclaimer:The views, information, or opinions expressed during this podcast are solely those of the individuals involved and do not necessarily represent those of The Second in Command podcast or its affiliates. The content provided is for informational and entertainment purposes only and is not intended to be a substitute for professional advice. We make no representations as to the accuracy, completeness, suitability, or validity of any information on this podcast and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its display or use. Listeners should consult with a professional for specific advice tailored to their situation. By accessing this podcast, you acknowledge that any reliance on the content is at your own risk.

In this episode of the Second in Command podcast, Cameron is joined by Roy Jain, the co-founder and Chief Operating Officer of Blue River Pet Care.In this fascinating conversation, you'll learn about building an organization that thrives on culture, leadership, and long-term vision. Cameron and Roy explore the foundations of creating a business during challenging times, the importance of surrounding yourself with trusted partners, and the mindset required to navigate uncertainty while pursuing growth.You'll discover the evolving role of leadership, and how true success comes not from doing everything yourself, but from developing others, fostering motivation, and carrying forward a culture that can outlast the original founders. The conversation investigates how structured training, core leadership skills, and intentional people development contribute to sustainable success and scalability.Curious how AI is changing real-world industries like veterinary care? This episode reveals surprising applications every leader should pay attention to. Learn why developing people, not doing it all yourself, is the true key to building a business that lasts.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:The Blue River value proposition for owners selling their practices, emphasizing financial transactions and continuity of care.The operational efficiencies achieved through centralized back-office functions and the development of an operations team in 2019.The application of AI in veterinary care, including note-taking and administrative tasks, as well as the limitations of telemedicine in veterinary care.Blue River's marketing strategy for 210 independently branded hospitals, tailoring ads to specific products and promotions. The growth of the corporate team from four people to 150, with many senior leaders homegrown from within the organization.And much more...Guest Bio:Roy Jain is the co-founder and Chief Operating Officer of Blue River Pet Care, where he oversees daily operations and ensures the company fulfills its mission to be the most user-friendly acquirer of animal hospitals in the country. Since co-founding Blue River in 2009, he has taken on nearly every role within the organization, from marketing and recruiting to shaping the strategic roadmap that drives its success. Roy brings a deep respect for veterinary practice owners, recognizing that selling a hospital is more than a financial transaction—it’s about finding a long-term home that honors each practice’s culture and community. Prior to Blue River, he worked in investment banking and private equity, earned an MBA from Kellogg, and continues to teach and mentor within the veterinary and academic communities.Resources:Connect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Video call with Cameron: DelphiDisclaimer:The views, information, or opinions expressed during this podcast are solely those of the individuals involved and do not necessarily represent those of The Second in Command podcast or its affiliates. The content provided is for informational and entertainment purposes only and is not intended to be a substitute for professional advice. We make no representations as to the accuracy, completeness, suitability, or validity of any information on this podcast and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its display or use. Listeners should consult with a professional for specific advice tailored to their situation. By accessing this podcast, you acknowledge that any reliance on the content is at your own risk.

In today's episode of the Second in Command podcast, Cameron explores what it truly means to have a second in command and why that role extends far beyond traditional job titles. You'll hear how title inflation over the last few decades has blurred the lines between what it means to hold a C-level position and the actual responsibilities required for such a role. The discussion highlights the essential qualities of a true second-in-command, including strategic insight, autonomy, and the ability to carry real financial and operational responsibility.Cameron dives into the importance of alignment between a leader and their counterpart. Through examples from high-growth companies, he explains how the ideal second-in-command often changes depending on the stage of the business. What works for a scrappy startup may not be right for a billion-dollar enterprise, and leaders must carefully consider timing, industry, and personal compatibility when filling the role. The yin-and-yang balance between a CEO and their chosen partner becomes a central theme.From conducting self-assessments to defining clear responsibilities, compensation, and cultural fit, this episode offers actionable advice for leaders seeking their own second-in-command. See how hiring the right second-in-command at the right stage can make or break your company’s growth.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:How the internet revolution from 1995 to 2000 led to the use of titles as marketing tools, often given in lieu of actual compensation. (2:48)The importance of finding the right COO for different stages of company growth. (4:28)Why the job of a leader is to grow the skills, confidence, and connections of their team members. (7:32)The need to describe the COO role accurately, including responsibilities, metrics, and compensation, to attract the right candidate. (8:48)The benefits of using executive search firms that specialize in recruiting COOs and senior executives to find the right fit for the company. (9:07)And much more...Important LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Video call with Cameron: DelphiDisclaimer:The views, information, or opinions expressed during this podcast are solely those of the individuals involved and do not necessarily represent those of The Second in Command podcast or its affiliates. The content provided is for informational and entertainment purposes only and is not intended to be a substitute for professional advice. We make no representations as to the accuracy, completeness, suitability, or validity of any information on this podcast and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its display or use. Listeners should consult with a professional for specific advice tailored to their situation. By accessing this podcast, you acknowledge that any reliance on the content is at your own risk.

In this episode of the Second in Command podcast, Cameron is joined by Caitlyn Fagan, Chief Operating Officer for Inner Matrix Systems, a personal mastery training system for high achievers.During this fascinating conversation, Cameron and Caitlyn explore the unique challenges and opportunities of stepping into a leadership role that is not always in the spotlight but is essential for organizational success. You'll discover the importance of clarity in responsibilities, effective communication, and balancing personal growth with professional demands. Learn how behind-the-scenes leadership roles drive company stability and growth.The conversation also examines the personal side of leadership, emphasizing the need for resilience, adaptability, and the ability to align personal values with professional responsibilities. Through real experiences and thoughtful reflection, Caitlyn shares how to navigate complex relationships, build trust, and maintain confidence when carrying significant responsibility.This episode provides practical wisdom for those seeking to grow as leaders while staying true to themselves, offering a perspective that is both grounded and inspiring. Discover how real leadership doesn’t require perfection—just courage, clarity, and compassion.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:Caitlyn's background in tech and her deep involvement in the business, including being deeply embedded in scaling the company.The challenges of working with a CEO and fiancé, including the emotional and operational dynamics.How the EOS (Entrepreneurial Operating System) has been instrumental in scaling Inner Matrix Systems.Caitlyn's personal journey with Inner Matrix Systems, starting as a client to address anxiety and becoming part of the business to help others.The balance between the benefits of AI and the importance of human connection and personal development.And much more...Guest Bio:Caitlyn Fagan is the Chief Operating Officer of Inner Matrix Systems, where she leads operational excellence to ensure programs, training, and outcomes deliver maximum value for clients. A results-driven executive, she brings extensive expertise in business operations, process improvement, interactive marketing, technology, and project management. Before joining Inner Matrix Systems, Caitlyn served as CEO of a Denver-based digital agency, helping enterprise businesses craft and share their stories online. Her background in interactive marketing and technology allowed her to design and implement innovative digital strategies that produced measurable success. Caitlyn holds a Communications degree from the University of Miami in Coral Gables, FL, and continues to leverage her skills to drive meaningful impact in every organization she serves.Important LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Video call with Cameron: DelphiDisclaimer:The views, information, or opinions expressed during this podcast are solely those of the individuals involved and do not necessarily represent those of The Second in Command podcast or its affiliates. The content provided is for informational and entertainment purposes only and is not intended to be a substitute for professional advice. We make no representations as to the accuracy, completeness, suitability, or validity of any information on this podcast and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its display or use. Listeners should consult with a professional for specific advice tailored to their situation. By accessing this podcast, you acknowledge that any reliance on the content is at your own risk.

In today's episode of the Second in Command podcast, Cameron shares a powerful analogy between preparing for a trek through Nepal and leading a growing business. Just like training for a demanding physical challenge, business leaders must begin with a broad vision, identifying where they want to go before diving into the finer details. Early momentum, even without a fully formed plan, sets the stage for long-term success and enables thoughtful preparation when it matters most.You'll learn how forward-looking strategy—distinct from rigid long-term plans—can shape critical business decisions. By thinking through “what if” scenarios and visualizing future states, companies can anticipate needs like infrastructure, staffing, or supply chain adjustments. This mindset doesn’t require perfect predictions but encourages strategic conversations that prime the team for rapid execution when real opportunities or challenges arise.Cameron emphasizes the value of proactive visualization over exhaustive five-year plans. Instead of locking in static goals, this episode advocates for flexible, evolving strategy discussions that spark innovation, expose blind spots, and keep teams agile. The takeaway? Look ahead boldly, plan backwards, and be ready to act when the future arrives faster than expected.Want a clearer path to your $100M vision? This episode reveals how to lead with agility, think ahead, and make bold moves now—tune in and take the first step. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:Insights on setting long-term goals, such as hitting $100 million, and the importance of working backward to determine the necessary steps and timelines.Why Cameron prefers a one-year tight plan and broad-brush plans for three and five years, as the landscape changes rapidly.The importance of strategic thinking and visualization, which can lead to proactive actions.The monthly strategy meetings at 1-800-GOT-JUNK, where they laid out 12 months and brainstormed about potential future scenarios.And much more...Important LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Video call with Cameron: DelphiDisclaimer:The views, information, or opinions expressed during this podcast are solely those of the individuals involved and do not necessarily represent those of The Second in Command podcast or its affiliates. The content provided is for informational and entertainment purposes only and is not intended to be a substitute for professional advice. We make no representations as to the accuracy, completeness, suitability, or validity of any information on this podcast and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its display or use. Listeners should consult with a professional for specific advice tailored to their situation. By accessing this podcast, you acknowledge that any reliance on the content is at your own risk.

In today's episode of the Second in Command podcast, co-host Sivana Brewer is joined by Anthony Petitte, Chief Operating Officer at Finloc 2000 Inc.During this engaging conversation, Anthony shares candid insights about managing a fully remote team spread across diverse locations and cultures. The discussion explores the unique challenges of fostering connection and camaraderie when employees rarely meet face-to-face and highlights creative ways to build meaningful relationships that fuel collaboration and retention. You'll discover the importance of nurturing a positive company culture as a key driver for sustainable success.Sivana and Anthony also explore the human side of leadership, recognizing and addressing burnout, loneliness, and the emotional well-being of team members in an often isolating work environment. You'll hear thoughtful reflections on honest communication, empathetic follow-up, and the delicate balance between supporting individuals and meeting business goals. These themes underscore the evolving role of leaders as both strategists and caregivers in today’s complex workplace.This episode provides practical tips and personal stories, offering a perspective on how leaders can stay grounded and inspire their teams amid constant change and uncertainty.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:The day-to-day responsibilities of managing Finloc, FinPark, and VHub.The benefits of being a COO, such as ensuring efficiency and effectiveness and preparing the CEO for investor meetings. The tensions that exist with Anthony's CEO due to different approaches to building the company and fostering creativity.The challenges of managing a fully remote team across different time zones and cultures.The impact of AI on the transportation logistics industry and Finloc's approach to it.And much more...Guest Bio:Anthony Petitte is the Chief Operating Officer at Finloc 2000 Inc., where he leads operations, marketing, partnerships, and strategy for the company’s innovative truck parking marketplace. A seasoned entrepreneur, investor, and advisor, Anthony previously founded and led the first truck parking marketplace in transportation, which successfully exited in 2021. With over 14 years of experience across logistics, executive search, and digital marketing, he is passionate about solving complex challenges in transportation and enhancing the stakeholder experience. Anthony is also an advisor to startups like Simporter, Zuum, and Torch, and holds certifications in Lean Six Sigma and Cybersecurity Board Governance. He earned his business degree with a minor in tourism from Kaplan University.Important LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Video call with Cameron: DelphiDisclaimer:The views, information, or opinions expressed during this podcast are solely those of the individuals involved and do not necessarily represent those of The Second in Command podcast or its affiliates. The content provided is for informational and entertainment purposes only and is not intended to be a substitute for professional advice. We make no representations as to the accuracy, completeness, suitability, or validity of any information on this podcast and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its display or use. Listeners should consult with a professional for specific advice tailored to their situation. By accessing this podcast, you acknowledge that any reliance on the content is at your own risk.

In today's episode of the Second in Command podcast, Cameron challenges conventional thinking about what it truly means to build a high-performing team.Rather than focusing on surface-level credentials or generic systems training, he dives deep into the often-overlooked soft skills that make or break leadership effectiveness—beginning with the critical, yet frequently neglected, art of interviewing. Drawing from his own experience scaling teams at a massive pace, he shares how operational excellence starts with equipping leaders with real training—not just theory—so they can spot who has genuinely done the work, not just learned how to talk about it.You'll learn how most organizations get stuck teaching people what they do instead of how to do it well, missing out on key elements like situational leadership, delegation, and coaching. Using memorable real-world stories and a few surprising truths, Cameron reveals how misjudging candidates, confusing traits like hard work with tenacity, or using the wrong people to interview for the wrong roles can sabotage a company’s potential. He even flips the org chart—literally—to illustrate a leadership mindset grounded in support rather than control.Whether you're scaling a company, hiring your next team member, or trying to sharpen your leadership edge, this episode offers a refreshing perspective on the soft skills that power high-performance cultures. It will make you rethink how you train, who you trust to interview, and what it actually takes to spot a top performer.Want your team to master the 12 essential leadership skills? Check out the Invest In Your Leaders training program. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:The importance of training for the interview process and why such training is essential.The common mistake companies make, training on the what and how rather than the why.The “torque process,” which involves running a series of one-on-one interviews and cross-referencing ratings.The 12 core skills that are essential for effective leadership, and why at least nine or ten of them cannot be replaced by AI.The challenges of hiring salespeople and why they often do not pass HR screening due to their unconventional methods. And much more...Important LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Video call with Cameron: DelphiDisclaimer:The views, information, or opinions expressed during this podcast are solely those of the individuals involved and do not necessarily represent those of The Second in Command podcast or its affiliates. The content provided is for informational and entertainment purposes only and is not intended to be a substitute for professional advice. We make no representations as to the accuracy, completeness, suitability, or validity of any information on this podcast and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its display or use. Listeners should consult with a professional for specific advice tailored to their situation. By accessing this podcast, you acknowledge that any reliance on the content is at your own risk.

In this special 500th episode of the Second in Command podcast, Cameron is joined by Meridith Kuba, Vice President of Operations and Sales for the COO Alliance.This time out, you're invited into a candid and energetic conversation that explores the unique dynamic between two long-time business collaborators. Through shared memories and deeply personal reflections, Cameron and Meridith peel back the curtain on what it truly takes to build and maintain a successful leadership partnership over nearly a decade. It’s more than just strategy and execution. It’s about trust, loyalty, and the unspoken understanding that fuels great teamwork.Throughout the discussion, Meridith touches on lessons learned from her personal journey, including the surprising turns that shaped her career and the core values that now guide her professional and personal decisions. Expect laughs, a few hard truths, and meaningful takeaways about pursuing work that inspires a deep sense of fulfillment. You'll also hear how intentional communication and alignment have helped this team navigate growth without compromising culture.With a heartfelt look at the past and an optimistic eye toward the future, this episode delivers a blend of wisdom, wit, and real-world leadership insight that will resonate with entrepreneurs, executives, and anyone in between.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:The early days of the COO Alliance, the importance of connections, and the high rate of members wanting to continue participating.Meridith's experience of completing an Executive MBA and the lack of new business insights gained.The challenges of delegating and the importance of follow-up and systems like ClickUp.Why Meridith's genuine love for the COO Alliance and the ability to convey its value contribute to her sales success.The value of CEOs being informed about their COOs' learning and experiences.And much more...Guest Bio:Meridith Kuba is the VP of Operations & Sales at COO Alliance, where she’s the go-to fixer—whether you need strategies planned or problems solved. Known affectionately as the “Wonder Woman” of the team, she balances big-picture thinking with a delightfully down-to-earth vibe. With a playful streak, farm-inspired grit, and a knack for multi-tasking, Meridith brings both heart and horsepower to leading teams in today’s fast-moving business world.Important LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Video call with Cameron: DelphiDisclaimer:The views, information, or opinions expressed during this podcast are solely those of the individuals involved and do not necessarily represent those of The Second in Command podcast or its affiliates. The content provided is for informational and entertainment purposes only and is not intended to be a substitute for professional advice. We make no representations as to the accuracy, completeness, suitability, or validity of any information on this podcast and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its display or use. Listeners should consult with a professional for specific advice tailored to their situation. By accessing this podcast, you acknowledge that any reliance on the content is at your own risk.

In today's episode of the Second in Command podcast, Cameron explores the dynamic interplay between visionary entrepreneurs and the operational leaders who help bring their ideas to life. The conversation centers on the constant flow of ideas that many CEOs generate and the need for a reliable system to evaluate, filter, and manage those ideas without derailing a company’s strategic direction. One key tactic discussed is turning a spontaneous brainstorm into a structured dialogue, helping leaders stay aligned while respecting each other’s distinct strengths.You'll discover the importance of clearly defined roles and responsibilities to prevent what’s jokingly called "seagull management"—when leaders swoop in with ideas but leave behind confusion. Tools like the Impact Filter and return-on-investment questions are presented as effective methods for sorting through ideas and prioritizing the ones that align with current goals. Learn why having a documented set of commitments for the CEO can reduce the tendency to chase new concepts at the expense of ongoing work.This episode offers practical tips for generating personalized communication strategies for leadership pairs, leading to highly productive partnerships that fuel sustainable growth rather than constant chaos.Curious how to tame visionary chaos without killing innovation? Tune in to learn proven strategies for turning idea overload into growth momentum. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:Why COOs should express interest in CEOs' ideas and then ask follow-up questions to understand them better, creating a type of verbal impact filter. (0:10)The challenge of delegating for CEOs and the importance of clear written roles to avoid "seagull management." (1:07)The process of deciding whether to green light, yellow light, or red light an idea based on its potential impact and resources. (3:15)How the communication differences between CEOs and COOs resemble the differences between men and women, and the need for effective collaboration (5:14)The importance of specialized coaching for both CEOs and COOs to build stronger, more effective partnerships. (6:32)And much more...Important LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via DelphiDisclaimer:The views, information, or opinions expressed during this podcast are solely those of the individuals involved and do not necessarily represent those of The Second in Command podcast or its affiliates. The content provided is for informational and entertainment purposes only and is not intended to be a substitute for professional advice. We make no representations as to the accuracy, completeness, suitability, or validity of any information on this podcast and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its display or use. Listeners should consult with a professional for specific advice tailored to their situation. By accessing this podcast, you acknowledge that any reliance on the content is at your own risk.

In today's episode of the Second in Command podcast, Cameron is joined by Shanaz Hemmati, co-founder and COO of ZenBusiness.In this insightful conversation, Shanaz shares the behind-the-scenes story of building a modern company with a focus on simplifying a traditionally complex process. With a passion for technology and customer experience, she walks through how the organization evolved from a simple idea to a multifaceted platform serving a diverse and rapidly growing user base. Along the way, she emphasizes the importance of research, automation, and customer feedback in shaping their product offerings and strategic decisions.You'll discover the delicate balance between scaling responsibly and maintaining a strong internal culture. Shanaz reveals how leadership plays a critical role in hiring decisions, avoiding unnecessary bloat, and ensuring every team member is aligned with long-term goals. She reflects on the art of learning on the job, the value of thoughtful delegation, and the discipline it takes to avoid being pulled into every meeting or task.This episode offers a glimpse into the mindset required to thrive in a leadership role, especially in fast-moving, high-growth environments.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:ZenBusiness' decision to go remote, made during COVID to keep expenses low and improve communication.The research and iterations involved in deciding on core products like entity formation and registered agent services.The importance of addressing one-star reviews, while also working on automation and AI to improve customer support and reduce manual processes.The lessons learned from the early days of tech, as well as the importance of profitability and strategic growth.ZenBusiness's funding, having raised about $275 million, with their last round at a $1.7 billion valuation. And much more...Guest Bio:Shanaz Hemmati is the co-founder and COO of ZenBusiness, where she drives growth through data, systems, and inclusive leadership. Originally from Iran, Shanaz immigrated to the U.S. to pursue her education and earned a degree in Electrical and Computer Engineering from UT Austin. Her career includes leadership roles at Excite.com, HomeAway, and ZenBusiness, where she’s known for scaling high-growth companies while maintaining a human-centered approach. A passionate advocate for diversity, she spearheaded ZenBusiness’s DEI strategy, achieving nearly 50% female representation across the organization. Recognized with awards such as Inc.’s Female Founders List (2025) and the Silver Stevie® Award (2024), Shanaz also serves as a board advisor to early-stage startups, mentoring entrepreneurs with a fearless, ethical, and impact-driven philosophy.Important LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via DelphiDisclaimer:The views, information, or opinions expressed during this podcast are solely those of the individuals involved and do not necessarily represent those of The Second in Command podcast or its affiliates. The content provided is for informational and entertainment purposes only and is not intended to be a substitute for professional advice. We make no representations as to the accuracy, completeness, suitability, or validity of any information on this podcast and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its display or use. Listeners should consult with a professional for specific advice tailored to their situation. By accessing this podcast, you acknowledge that any reliance on the content is at your own risk.

In today's episode of the Second in Command podcast, Cameron shifts gears to discuss the meaning behind human connection and what truly matters beyond daily tasks and business pressures. You'll hear the story behind a meaningful tattoo inspired by a quote about "walking each other home," emphasizing that despite life’s inevitable end, the real significance lies in caring for one another’s dreams, fears, and passions. This philosophical reflection invites you to reconsider your perspective on life and the importance of empathy over material success.The discussion then shifts to the inspiring story of a remarkable individual who faced unimaginable adversity but cultivated resilience and wisdom in the face of hardship. Through anecdotes of pain, loss, and perseverance, you'll find out why life’s challenges often aren’t as bleak as they seem, and that maintaining a lighthearted, hopeful attitude can make all the difference. The concept that things are rarely as good or as bad as they appear encourages a more balanced, enduring outlook.Ready to step back from the hustle and reconnect with what really matters? This heartfelt solo episode will shift your perspective—from success and setbacks to purpose and connection. Don’t miss this powerful reflection on resilience, empathy, and what it means to “walk each other home.”If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:The significance of the tattoo "Walking Each Other Home" from Ram Dass, which serves as a reminder that material success is insignificant compared to human connection. (2:03)The story of Dave Kekitch, who experienced severe back pain during a workout, leading to a slow bleed in his spinal cord and paralysis from the chest down. (2:46)Dave’s travels around the world in search of a cure, and ultimately became an advocate for life extension. (4:19)The importance of human connection and caring about others. (6:21)And much more...Important LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via DelphiDisclaimer:The views, information, or opinions expressed during this podcast are solely those of the individuals involved and do not necessarily represent those of The Second in Command podcast or its affiliates. The content provided is for informational and entertainment purposes only and is not intended to be a substitute for professional advice. We make no representations as to the accuracy, completeness, suitability, or validity of any information on this podcast and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its display or use. Listeners should consult with a professional for specific advice tailored to their situation. By accessing this podcast, you acknowledge that any reliance on the content is at your own risk.

In today's episode of the Second in Command podcast, co-host Sivana Brewer is joined by Stephanie Meyer, RN, MS-FNP, NEA-BC, the Executive Vice President, Chief Nursing Executive, and Chief Operating Officer for Inpatient Operations at Children’s Mercy in Kansas City, Missouri.In this engaging and heartfelt episode, Sivana and Stephanie explore how our personal and professional lives are deeply intertwined, and how intentional living can dramatically shift the way we experience success, leadership, and well-being. Through vulnerable storytelling and practical reflection, the conversation weaves through themes of boundaries, energy management, and showing up authentically in every space we occupy.You'll be taken on a journey that challenges the constant pursuit of productivity and perfection. Instead, the discussion invites a reimagining of how we define value and contribution—at work, at home, and in our communities. From navigating high-stakes industries to creating grounded, values-based households, you'll gain powerful insights into the importance of presence, purpose, and self-trust.Whether it’s shaping the future of a critical industry or raising the next generation, the episode will leave you with a sense of hope, possibility, and a call to lead with intentionality.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:Stephanie's responsibilities at Children's Mercy, which include managing about 6000 people, focusing on people management, strategy, and organizational development.The importance of being visible and understanding the employees' perspectives, even if it requires scheduling and maneuvering. Why understanding the reasons employees come to work and ensuring they feel part of something bigger than themselves is vital.The role of the Center for Well-being at Children's Mercy, which provides non-judgmental support and therapy to employees.The value of adequate sleep, reading before bed, and setting boundaries to avoid burnout.And much more...Guest Bio:Stephanie Meyer, RN, MS-FNP, NEA-BC, is the Executive Vice President, Chief Nursing Executive, and Chief Operating Officer for Inpatient Operations at Children’s Mercy in Kansas City, Missouri. With over two decades of service at the hospital, Stephanie has risen through the ranks from staff nurse to senior leadership, earning widespread respect for her collaborative approach and unwavering focus on patient-centered care. She holds both undergraduate and graduate nursing degrees from the University of Kansas and shares her expertise as adjunct faculty at local colleges and a sought-after national speaker on healthcare leadership. Recognized with the 2021 Excellence in Leadership Award by the Missouri Organization of Nurse Leaders, Stephanie is a champion of innovation, accountability, and the transformative power of nursing in pediatric care.Important LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via DelphiDisclaimer:The views, information, or opinions expressed during this podcast are solely those of the individuals involved and do not necessarily represent those of The Second in Command podcast or its affiliates. The content provided is for informational and entertainment purposes only and is not intended to be a substitute for professional advice. We make no representations as to the accuracy, completeness, suitability, or validity of any information on this podcast and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its display or use. Listeners should consult with a professional for specific advice tailored to their situation. By accessing this podcast, you acknowledge that any reliance on the content is at your own risk.

In today's episode of the Second in Command podcast, Cameron explores a common business gripe that everyone knows all too well: why meetings (or rather, the way they're run) are so unproductive. Cameron offers a fresh perspective by focusing on *why* this problem persists and how to fix it with simple, practical skills. You'll hear how he challenges the widespread belief that meetings are inherently awful, arguing instead that most people have never been taught how to run or participate in them effectively. Without that foundational training, leaders and employees alike contribute to the frustration, making meetings drag on or feel pointless.The discussion then uncovers some easy-to-implement habits that can transform meetings into productive, respectful experiences. From ensuring meetings end early to setting clear agendas with defined purposes and time allocations, Cameron shares real-world examples and personal coaching insights. These small adjustments not only help curb the common problem of lateness but also create a culture where time is valued and meetings are more efficient.This episode shows you how, by tailoring meetings to your true goals and attendees, your business can streamline communication and get better results—without sacrificing the human connection and spontaneous collaboration that meetings can foster.Know someone who runs meetings like a hostage situation? Share this episode with them—it might just save their team. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:Why most people lack proper training in running meetings, leading to inefficiency and lack of productivity.The problem with complaining about business issues without proper training in essential skills, such as interviewing, coaching, and conflict resolution.The importance of reviewing the purpose, outcome, and agenda of each and every meeting to ensure clarity and efficiency.How to handle informal meetings by setting clear purposes and outcomes, even in casual settings.The challenge of managing large meetings with multiple topics and the importance of inviting only necessary participants.And much more...Important LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via DelphiDisclaimer:The views, information, or opinions expressed during this podcast are solely those of the individuals involved and do not necessarily represent those of The Second in Command podcast or its affiliates. The content provided is for informational and entertainment purposes only and is not intended to be a substitute for professional advice. We make no representations as to the accuracy, completeness, suitability, or validity of any information on this podcast and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its display or use. Listeners should consult with a professional for specific advice tailored to their situation. By accessing this podcast, you acknowledge that any reliance on the content is at your own risk.

What does it really take to steer a fintech through a growth reset—and come out stronger? In today's episode of the Second in Command podcast, Cameron is joined by COO Rina Jariwala, who takes us inside the transformation of Fundbox, where operational precision meets people-first leadership.In this insightful conversation, Rina shares a compelling journey through rapid growth, transformation, and the challenges of steering a company toward profitability. You'll get an inside look at the strategic pivots and cultural shifts necessary when a high-growth organization recalibrates its priorities to build a sustainable and thriving future. The discussion reveals how transparency, clear goals, and leadership resilience play pivotal roles in navigating tough transitions.Beyond the company’s financial and operational evolution, you'll hear about the nuances of leadership itself. Rina reflects on the importance of execution over theory, the emotional intelligence required to manage diverse demands, and the continuous learning mindset that fuels personal and professional growth. The exploration of coaching as a vital leadership skill—contrasting it with mentoring—highlights how fostering curiosity and empowerment can transform teams and organizations alike.This episode offers inspiring insights into how leaders can cultivate trust, build culture, and approach challenges with grace and determination.Want more conversations like this—where coaching meets execution? Follow the show and get inside the minds of next-gen operators. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:The importance of empathy and understanding Rina's team's motivations, which she believes are crucial for effective leadership.The underwriting process, which involves analyzing data from small businesses to provide quick funding decisions.Fundbox's growth strategy, focusing on platform and distribution partners that serve a multitude of small businesses. The cultural shift required to achieve profitability and the importance of maintaining a strong team.Rina's journey of pursuing a master's degree in leadership and organizational development with an emphasis on executive coaching.And much more...Guest Bio:Rina Jariwala is the Chief Operating Officer of Fundbox, known for her authentic, high-energy leadership and a passion for driving operational excellence. With extensive experience across technology, data, and service delivery, Rina specializes in turning around organizations and helping them reach peak performance. She excels at elevating service delivery, improving efficiency, and driving profitability through strategic planning and seamless execution. A dynamic communicator and influential leader, she motivates high-performing teams, spearheads complex process improvements, and fosters cross-functional collaboration. Her key strengths include business process re-engineering, change management, coaching, and organizational development. With a strong focus on customer impact and innovation, Rina brings a bold, people-centered approach to operational leadership that consistently delivers lasting results.Important LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via DelphiDisclaimer:The views, information, or opinions expressed during this podcast are solely those of the individuals involved and do not necessarily represent those of The Second in Command podcast or its affiliates. The content provided is for informational and entertainment purposes only and is not intended to be a substitute for professional advice. We make no representations as to the accuracy, completeness, suitability, or validity of any information on this podcast and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its display or use. Listeners should consult with a professional for specific advice tailored to their situation. By accessing this podcast, you acknowledge that any reliance on the content is at your own risk.

In today's episode of the Second in Command podcast, Cameron breaks down the misunderstood and often misused role of the Chief Operating Officer. Drawing from both personal experience and established research, he uncovers how the COO is not a one-size-fits-all title—it’s a role that shifts depending on the needs of the CEO and the stage of the business. With anecdotes from his own time at 1-800-GOT-JUNK and references to thought leaders in the field, Cameron explores how many leadership titles are incorrectly handed out, and why defining the true second in command begins with understanding the personality and skill gaps of the CEO.The conversation dives into seven key archetypes of COOs, from executors and change agents to mentors and MVPs—each fulfilling a unique function within a company. Whether serving as a stabilizing force in turbulent times, guiding a young founder through explosive growth, or acting as a public-facing counterpart to an introverted CEO, the COO’s impact is always rooted in complementing leadership. Cameron also explores the often unseen dynamic of the CEO-COO relationship, likening it to a marriage where balance, trust, and mutual respect drive real progress.This episode shows that the role of the COO is anything but static; it’s a powerful, adaptive force that, when aligned correctly, becomes the backbone of growth, execution, and sustained success.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy!In This Episode You'll Learn:The common misconceptions about COOs and how they are often confused with other leadership roles, like directors or VPs.The seven main categories of COOs identified by Nate Bennett and Stephen A. Miles in their book "Riding Shotgun." The importance of finding a COO who complements the CEO's strengths and weaknesses.How the role of the COO has evolved over time, with more CEOs investing in their own leadership growth and involving their senior leadership in coaching and mentorship.Why the role of the COO is seen as a source of culture through their vision, core values, and motivation towards goals.And much more...Important LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via DelphiDisclaimer:The views, information, or opinions expressed during this podcast are solely those of the individuals involved and do not necessarily represent those of The Second in Command podcast or its affiliates. The content provided is for informational and entertainment purposes only and is not intended to be a substitute for professional advice. We make no representations as to the accuracy, completeness, suitability, or validity of any information on this podcast and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its display or use. Listeners should consult with a professional for specific advice tailored to their situation. By accessing this podcast, you acknowledge that any reliance on the content is at your own risk.

What does it really take to lead a mission-driven company from the inside out? In today's episode of the Second in Command podcast, Cameron is joined by Jason Jaynes, former CO and now CEO of eCatholic, creator of digital tools and services tailored to Catholic parishes, schools, and dioceses.In this insightful conversation, you'll be taken behind the curtain of a rapidly evolving organization as its leadership navigates succession, growth, and transformation. Jason reflects on the decision-making process involved in identifying and promoting the right internal talent, exploring how mentorship, trust, and long-term planning played key roles in building a strong leadership team. Get a glimpse into how one leader balanced humility with decisiveness in preparing both himself and his team for the future.The discussion also explores the personal growth journey of the guest as he transitions from a behind-the-scenes operator to the public face of the company. He opens up about the challenges of stepping into the spotlight, embracing new responsibilities, and learning the nuances of strategic sales and marketing leadership in a niche space. The discussion explores the courage to seek help, partner with outside experts, and shift perspectives in order to lead effectively.This episode offers a candid, inspiring look at how thoughtful leadership can shape not only a company’s trajectory but also its culture and impact. Curious about how eCatholic helps faith-based organizations thrive online? Visit eCatholic.com to explore their suite of digital tools.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:An overview of eCatholic, a company founded to provide digital tools for the Catholic Church, as well as their focus on helping churches reach their communities online.Jason's previous role as COO, focusing on systems, processes, and scaling the company in the first two years.The transition from COO to CEO, focusing on becoming, in his words, "three miles wide and one inch deep." The process of identifying and grooming Karen (Lackey) for the COO / VP of operations role, including her previous roles and responsibilities.The importance of hiring experts in areas where one lacks expertise, such as sales and marketing.And much more...Guest Bio:Jason Jaynes is the CEO of eCatholic, a company that provides a suite of digital tools and services tailored specifically for Catholic parishes, schools, and dioceses. With over 27 years of experience in the software and technology industry, Jason has held a wide range of leadership roles, including Co-founder, COO, CTO, VP of Product, VP of Business Marketing, and Senior Systems Engineer. His diverse background reflects a deep expertise in both technical innovation and strategic business development. Jason holds a Bachelor of Science in Computer Science from Texas A&M University and earned his MBA from the University of Texas, equipping him with the skills to lead mission-driven digital transformation within faith-based organizations.Important LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via DelphiDisclaimer:The views, information, or opinions expressed during this podcast are solely those of the individuals involved and do not necessarily represent those of The Second in Command podcast or its affiliates. The content provided is for informational and entertainment purposes only and is not intended to be a substitute for professional advice. We make no representations as to the accuracy, completeness, suitability, or validity of any information on this podcast and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its display or use. Listeners should consult with a professional for specific advice tailored to their situation. By accessing this podcast, you acknowledge that any reliance on the content is at your own risk.

In today's episode of the Second in Command podcast, Cameron is joined by Jennifer Barnes, CEO and Founder of Optima Office, a fractional CFO service provider.During the conversation, you'll get a glimpse behind the curtain of business leadership to explore one of the most misunderstood yet essential disciplines for sustainable growth. Cameron and Jennifer discuss how executives can move from instinct-driven decisions to data-informed strategies, and why the ability to forecast with precision might be the difference between thriving and simply surviving. With real-life examples and personal anecdotes, Jennifer highlights how even successful leaders can miss critical signs when they aren’t looking in the right places.You'll hear cautionary tales from companies that looked strong on the surface but were blindsided by deeper operational missteps. These stories serve as powerful reminders that misjudging certain internal dynamics can have cascading effects—especially when scaling, managing rapid change, or weathering financial uncertainty. Yet, within each challenge lies a roadmap toward clarity, if you're willing to look under the hood.Whether you're an entrepreneur wearing too many hats or part of a leadership team seeking sharper insights, this episode sheds light on how the right support structure can bring discipline, flexibility, and strategic alignment to your organization.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:The differences between the roles of a CFO and a controller, including why a CFO looks forward to strategy and forecasting, while a controller focuses on historical accuracy and processes. (0:14)Common pain points such as not knowing gross margins by customer or product, and the importance of understanding these metrics. (8:35)The process of balance sheet cleanup and the importance of having accurate balance sheet accounts to ensure the P&L is correct. (14:11)Creating a P&L budget, balance sheet forecast, and cash flow forecast to predict future financial performance. (16:20)The potential for fractional CFOs to help companies build out their finance teams and eventually replace themselves as the company grows. (22:24)And much more...Guest Bio:Jennifer Barnes is the CEO and Founder of Optima Office, a firm that provides outsourced accounting, fractional CFO, and human resources support to nearly 300 companies nationwide, with a strong focus on the West Coast. With a commitment to flexibility and employee satisfaction, Optima operates on an hourly billing model and embraces a hybrid work environment, guided by the motto “Happy Staff = Happy Clients.” Jennifer earned her Finance and Marketing degree from the University of Arizona, completed her MBA at San Diego State University, and brings over 15 years of experience as a Controller. She has received numerous accolades, including SDBJ’s Woman of the Year and the Top 50 Women of Influence in Accounting and Finance. Jennifer currently serves on several boards and is active in multiple leadership and mentorship organizations.Important LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via DelphiDisclaimer:The views, information, or opinions expressed during this podcast are solely those of the individuals involved and do not necessarily represent those of The Second in Command podcast or its affiliates. The content provided is for informational and entertainment purposes only and is not intended to be a substitute for professional advice. We make no representations as to the accuracy, completeness, suitability, or validity of any information on this podcast and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its display or use. Listeners should consult with a professional for specific advice tailored to their situation. By accessing this podcast, you acknowledge that any reliance on the content is at your own risk.

In today's episode of the Second in Command podcast, co-host Sivana Brewer is joined by Lauren Antonoff, COO of Life360, a leading family safety and social networking business.In this insightful conversation, Sivana and Lauren discuss the art of effective team management, focusing less on rigid reporting and more on meaningful outcomes. They explore how focusing on key results rather than micromanaging daily activities can drive better performance and foster a culture of trust. The discussion touches on how teams can prioritize what truly matters, making sure efforts align with the overall progress of the business.You'll hear about the evolving role of technology in the workplace, particularly how new tools can empower rather than replace team members. There’s an emphasis on navigating change with openness and creativity, encouraging teams to see innovation as a way to amplify their strengths and take ownership of their work. Cultural values play a crucial role here, shaping how teams adapt to new challenges while staying true to their core mission.This episode invites you to rethink leadership dynamics and encourages a mindset that combines strategic focus, technological adaptability, and authentic human connection.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:Lauren's career journey, starting at Microsoft through an acquisition, where she was 'diagnosed' as a product manager. (2:30)The challenges of integrating the Tile app into Life360 and the decision to pull resources from a standalone product launch. (6:27)Lauren's experience of hiring a CMO and CTO to help manage the marketing functions and ensure accountability. (18:37)Why focusing on a few key areas and making disciplined choices to drive success is key to Life360's future growth. (25:38)Her approach to supporting leadership, including regular meetings and in-person gatherings to develop shared views and tackle problems together. (35:22)And much more...Guest Bio:Lauren Antonoff is the Chief Operating Officer of Life360, a leading family safety and social networking app. She brings decades of experience as a product and technology leader, known for driving growth through a focus on customer value, organizational alignment, and execution. Prior to joining Life360 in 2023, Lauren held senior executive roles at GoDaddy, where she led product and services development to empower small businesses. She also spent over 18 years at Microsoft, overseeing major initiatives such as SharePoint and Office 2007, and founded the Step Up Program to advance women in leadership. A former board member of Momentive, Lauren holds a BA in Rhetoric and Political Science from UC Berkeley and began her tech career through the acquisition of ResNova Software.Important LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via DelphiDisclaimer:The views, information, or opinions expressed during this podcast are solely those of the individuals involved and do not necessarily represent those of The Second in Command podcast or its affiliates. The content provided is for informational and entertainment purposes only and is not intended to be a substitute for professional advice. We make no representations as to the accuracy, completeness, suitability, or validity of any information on this podcast and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its display or use. Listeners should consult with a professional for specific advice tailored to their situation. By accessing this podcast, you acknowledge that any reliance on the content is at your own risk.

In today's episode of the Second in Command podcast, Cameron reveals a transformative approach to measuring and improving workplace culture—one that many businesses overlook despite its powerful potential: The employee Net Promoter Score. (NPS)You’ll hear about a deceptively simple metric that goes beyond typical satisfaction scores, revealing the true pulse of a company’s internal health. The conversation digs into why traditional methods often miss the mark and how a single question can unlock deep insights about employee sentiment, driving meaningful change without breaking the bank.Get a look behind the scenes of real companies that leveraged this tool to climb the ranks of the best workplaces nationwide, illustrating how culture can become a strategic advantage. From thoughtful ways to gather actionable feedback to surprising tactics that boost morale and loyalty, the discussion explores how cultivating happiness at work directly fuels productivity and profitability. Along the way, you’ll discover how leaders can shift mindsets, set ambitious goals, and create a workplace where people genuinely want to stay—and thrive.Whether you’re aiming to retain top talent, enhance teamwork, or simply understand what truly matters to your people, this conversation offers a roadmap to reimagine what a workplace can be.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:How a simple one-question survey, the Net Promoter Score (NPS) can gather important feedback and improve company culture. (3:27)Why the process of gathering employee feedback is similar to writing a letter to Santa, as well as the importance of acting on that feedback. (4:33)Strategies for improving NPS, including setting ambitious goals and celebrating achievements. (10:59)The need to balance employee happiness with profitability, and why a high NPS can lead to increased revenue and profitability. (11:46)The impact of external competition and the importance of a strong company culture to retain employees. (12:27)And much more...Resources:Connect with Cameron: Website | LinkedInGet Cameron’s latest book – "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders

In today's episode of the Second in Command podcast, Cameron is joined by Jeana-Rae Kendall, COO of TNG Private Wealth, a private wealth advisory practice of Ameriprise Financial Services, LLC.In this engaging conversation, Jeana-Rae shares her journey from corporate America to the entrepreneurial world, offering a candid look at the evolution of her leadership style and the strategies that helped shape a thriving business. She discusses the unique mindset shift that occurs when transitioning between sectors, emphasizing the surprising realizations and lessons that come with stepping behind the curtain of business operations.You'll hear how her team has built a cohesive and agile remote workplace, where onboarding, accountability, and communication are thoughtfully structured for both efficiency and adaptability. Discover how personal assessments and intentional hiring play a role in aligning company culture, supporting autonomy, and creating a highly collaborative environment.This episode also highlights how growth challenges leaders to develop new skills, particularly in the areas of sales and marketing, and what it means to guide rather than micromanage.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:The unique structure of the women-led team and TNG Private Wealth, as well as the benefits of having a diverse leadership perspective.Jeana-Rae's background, including her previous experience at a different brokerage firm and her decision to take a career break during COVID.TNG's onboarding process for new employees, which includes a structured first week to provide a comprehensive overview of the company. The restrictions on marketing and sales communications in the financial services industry and how the team manages within these constraints.The importance of accountability and the role of the COO in fostering a culture of responsibility and performance.And much more...Important LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via Delphi

In today's episode of the Second in Command podcast, Cameron explores the rapid evolution of cutting-edge tools that are reshaping the way businesses operate. The discussion highlights real-world examples of how quick thinking and innovative approaches can transform seemingly complex tasks into simple, streamlined processes. With insights from industry leaders, You'll hear about the power of leveraging new technology to create impactful solutions on the fly—often with surprising results.  The conversation also explores strategies for driving team adoption of emerging tools, emphasizing the importance of experimentation, collaboration, and internal engagement. Creative approaches, such as friendly competitions and structured learning initiatives, demonstrate how organizations can build a culture of curiosity and efficiency.With practical takeaways and compelling anecdotes, this episode serves as both a wake-up call and a roadmap for those looking to stay ahead in an ever-changing landscape.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!In This Episode You'll Learn:The importance of finding experts who can help automate processes and save time.Why training employees on AI tools and encouraging them to share their learnings with colleagues is vital.The importance of hiring sales and marketing people first to grow revenue before developing leadership skills.Cameron's approach to hiring offshore talent to save costs and increase efficiency.And much more...Resources:Connect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of your COO"Get Cameron’s online course – Invest In Your Leaders

In today's episode of the Second in Command podcast, Cameron is joined by Brennan Pothetes, current CEO and former COO of Infinity Constellation, a holding company with eight AI-focused companies.In this fascinating conversation, Cameron and Brennan take you behind the scenes of a fast-growing and highly innovative company that’s reshaping an entire service industry. Brennan shares his perspective on what it takes to build multiple successful ventures simultaneously, while maintaining a high bar for leadership, execution, and strategic vision. Through the lens of real-world experience, he offers insight into the principles that drive long-term growth, the importance of founder mindset, and the structures that support sustainable scale.You'll hear about the complexities of aligning people, purpose, and performance in a high-stakes environment. From early-stage incubation to strategic talent selection, the guest explores the nuances of equity, compensation, and cultural alignment—laying out a model that favors ownership and trust over traditional hierarchies. There's also an honest look at how economic conditions and past market cycles influence today’s decisions around valuation, fundraising, and team incentives.This conversation is both a roadmap and a rallying cry for anyone serious about building transformational ventures in today’s evolving business landscape.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:Brennan's career path, starting in risk and compliance in banking, moving to Neo banks, and eventually becoming a Chief Operating Officer.The importance of mental health, fitness, and personal well-being for high performance. Infinity Constellation's model of building and scaling AI-driven businesses, including design as a service and executive assistance.The challenges of transitioning from COO to CEO, and the differences in focus between the two roles.Why aligning with like-minded investors who understand the company's vision and strategy is vital to success.And much more...Important LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via Delphi

In today's episode of the Second in Command podcast, Cameron shares unconventional strategies for leadership, team building, and decision-making. Throughout the conversation, he challenges traditional hiring methods, advocating for a deeper, more intuitive approach to evaluating potential team members. The discussion touches on the importance of behavioral assessments over standardized profiling tools, emphasizing the need for leaders to sharpen their ability to assess talent beyond surface-level metrics.  You'll learn about the complexities of organizational transitions, offering practical advice on maintaining stability and focus during times of uncertainty. Cameron highlights the necessity of clear communication, structured short-term planning, and fostering a culture of transparency to ensure alignment within a team. With an emphasis on collaboration, adaptability, and intentional leadership, this episode will provide you with actionable insights you can apply immediately to strengthen your teams and organizations.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!In This Episode You'll Learn:The motivation behind the COO Alliance: the need for a community specifically for COOs and second-in-command roles.The benefits of attending in-person events, participating in monthly calls, and utilizing the member portal for resources.The value of the Colby profile for understanding and working with CEOs and other team members. Cameron's approach to interviewing and hiring, focusing on behavioral profiling and past performance.And much more...Important LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via Delphi

In today's episode of the Second in Command podcast, co-host Sivana Brewer is joined by Ted Collins, Chief Operating Officer of Forensic Psychiatric Associates (FPA Med).During this fascinating conversation, you'll hear how Ted's career has taken him through high-pressure corporate environments and into a leadership role that demands both empathy and operational clarity. Discover a world where precision, timing, and emotional intelligence intersect to build strong client relationships and cohesive internal teams. The discussion touches on the subtle art of exceeding expectations while remaining grounded in clearly defined boundaries and agreements.Ted shares thoughtful strategies for protecting visionary leaders from unnecessary decision fatigue while still ensuring they’re looped in when their insight is most valuable. You'll learn practical tools and routines that help manage both external client expectations and internal workflow tensions—especially in high-stakes, detail-sensitive industries.This episode is a must-listen for anyone interested in sustainable leadership, operational finesse, and thoughtful growth.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:FPA Med's evidence-based process, involving psychological testing, record review, and psychiatric evaluation, followed by reports and testimony.How Ted improved the intake process, reducing administrative hassle for Dr. Levy and the experts, and creating a more efficient team. The importance of collaboration among experts, including consultations and pairing psychiatrists and psychologists.The challenges and rewards of handling multi-plaintiff or mass tort cases, such as the assessment of 46 Navy sailors claiming PTSD. Ted's process of negotiating with clients to maintain positive retainer balances and avoid administrative delays.And much more...Important LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via Delphi

In today's episode of the Second in Command podcast, Cameron discusses the process of identifying and attracting the right leadership talent who not only possess the necessary skills but also align deeply with your company’s vision and core values.You’ll discover the importance of building a “virtual bench” of potential candidates and why proactive recruiting beats passive job postings when searching for a high-impact executive. Discover a structured interviewing process that evaluates both cultural fit and technical expertise, ensuring your new leader complements the CEO and drives the company forward. You’ll also understand how rigorous reference checks provide critical insights into a candidate’s true character and capabilities before making a hiring decision.Cameron uncovers best practices for defining compensation, clarifying roles, and setting organizational expectations that attract and retain top executives. You’ll learn how to balance respect for existing leaders while empowering your new hire to remove obstacles and foster alignment across the company, creating a strong foundation for long-term success.The podcast explores how careful alignment of expectations and responsibilities can help create a harmonious, effective leadership structure that drives a company forward without unnecessary friction.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:The difficulty of finding COOs as they are rarely unemployed and often need to be poached. (1:05)Why the old adage of 'hire for attitude, train for skill' no longer applies, and why you must hire for both cultural fit and skill set. (4:15)The importance of choosing the right job title to match the responsibilities and compensation. (7:11)The concept of maintaining a "virtual bench" of potential candidates for future roles. (23:04)The role of HR in supporting the search 9not recruiting) and the importance of rigorous interviews. (24:32)And much more...Important LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via Delphi

In today's episode of the Second in Command podcast, co-host Sivana Brewer is joined by Polina Mireau, co-founder of Scale It Simply.In this fascinating conversation, Sivana and Polina discuss the often unseen emotional layers that come with leadership, especially from the perspective of younger professionals navigating roles traditionally dominated by older, more experienced individuals. They explore how genuine connection and authentic care within an organization can transform workplace culture and foster a sense of belonging that goes beyond titles and tenure.They touch on the subtle challenges faced by women stepping into leadership roles, highlighting the unique pressures to prove themselves repeatedly despite their qualifications. The discussion reveals how shifting focus from self-doubt to relationship-building can empower leaders to break through preconceived notions and create meaningful impact—not just through their work, but through the human connections they nurture.This episode is an insightful exploration of leadership that encourages embracing imperfection, leaning into growth, and fostering trust as the true foundation for success.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:Polina's upbringing in Canada, where she learned the importance of hard work, organization, and independenceHer formal transition to the COO role, and her experience in fractional and full-time capacities.The negative impact of siloed communication on team efficiency and customer experience.The differences between fractional and full-time COO roles, and the need for clear expectations and boundaries in fractional roles.The challenges of being a young female leader, and the need to focus on relationships and genuine care for the team.And much more...Important LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via Delphi

In today's episode of the Second in Command podcast, Cameron is joined by Jonathan Abrarpour, COO Alliance member and COO of Empower Pharmacy.Listen as Jonathan reflects on the challenges of managing growth and opportunity within a rapidly evolving organization. He explores the delicate balance between chasing expansion and maintaining focus, revealing how saying "no" can be just as crucial as saying "yes." The discussion uncovers the nuanced strategies behind prioritizing projects, aligning team goals, and managing distractions—all essential skills for sustaining momentum without losing sight of the bigger picture.You'll discover the complexities of building an effective management system that encourages autonomy while maintaining accountability. Get a peek into how teams coordinate, make capital investment decisions, and refine processes to avoid unnecessary bloat. Jonathan also shares candid thoughts on the ever-present struggle to improve productivity, emphasizing a culture built on quality, efficiency, and mindset—one that demands getting things right the first time.This episode offers insights on the evolving nature of leadership, the importance of hiring the right people, and the journey toward doing less but accomplishing more.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:Empower Pharmacy's growth from a small storefront pharmacy with 32 employees to a company with 1200 employees across three states. (3:04)The shift in the pharmaceutical industry towards customized forms of medicine, driven by the need for personalized treatment. (10:56)The cultural differences in hiring as Empower Pharmacy grew from 32 to 1200 employees. (13:28)Empower Pharmacy's current focus on domestic growth, with plans to explore international opportunities in the future. (29:13)The CapEx charter process, which involves weekly meetings to review and approve capital requests. (32:49)And much more...Important LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via Delphi

In today's episode of the Second in Command podcast, co-host Sivana Brewer is joined by Jarrell Ku, Business Operations and Strategic Finance Lead at GrowthAssistant.In this fascinating conversation, Sivana and Jarrell dive into the delicate balance of maintaining productivity while fostering genuine connections in a distributed work environment. You'll discover creative ways to break free from the cycle of endless meetings and discover how intentional communication can transform collaboration. Alongside practical strategies, they also reflect on the human side of remote teamwork, revealing how shared experiences beyond the digital workspace help strengthen bonds and build culture.Get a glimpse into the dynamics of an executive partnership that thrives on trust, complementary strengths, and honest dialogue. The nuances of working closely together, knowing when to challenge and when to support, come to life through candid reflections on leadership styles and communication rhythms. You'll hear about the importance of transparency and alignment, emphasizing how regular check-ins and updates create a shared sense of purpose and momentum.The conversation also touches on the often unseen layers of responsibility that keep an organization running smoothly, from routine tasks to strategic initiatives. Whether you’re scaling a business or navigating your own team, this conversation offers plenty to reflect on.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:Jarrell's day-to-day responsibilities at GrowthAssistant, including finance, data analysis, special projects, and supporting the CEO.The importance of data tracking in sales, covering key metrics such as funnel metrics, conversion rates, and sales cycles.The challenges of managing a remote, cross-functional team, including the need for intentional meetings and quicker communication. Why GrowthAssistant values dual responsibility in sales roles, ensuring that sales reps are also involved in client support and account management. The company's focus on recruiting high-quality talent, both in terms of hard skills and durable skills like communication and problem-solving. And much more...Important LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via Delphi

Today's episode of the Second in Command podcast is a recast of a conversation between Cameron and Ryan Hanley, host of The Ryan Hanley Show.During the conversation, Cameron and Ryan dive into the deep waters of leadership, responsibility, and modern decision-making. You'll learn what it means to navigate turbulent times with clarity and discipline, challenging the norms of how organizations and governments operate. With personal stories and sharp analogies, the dialogue draws surprising parallels between the boardroom, the household, and the global stage, inviting listeners to rethink how resources, values, and priorities are managed at every level.Cameron shares a unique behind-the-scenes glimpse into his own strategic thinking, developed over decades of experience building successful ventures. With a strong focus on intentionality and sustainability, he offers uncommon insights into long-term planning, making bold yet thoughtful choices, and the overlooked power of restraint.This episode offers practical wisdom and first-hand knowledge, challenging assumptions while offering a grounded sense of optimism.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:The need for businesses to be ruthless in identifying and eliminating unnecessary expenses. The importance of data-driven decision-making and the role of core values in business.Cameron's approach to managing time and the importance of disconnecting to inspect what you expect.His experience with digital currencies and the importance of alternative forms of payment.The concept of stagflation and its impact on businesses.And much more...Important LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via Delphi

In today's episode of the Second in Command podcast, Cameron is joined by Matthew Kovacs, President and Lead Strategist of Blaze PR.In this insightful conversation, Cameron and Matthew discuss the evolving landscape of a fast-changing professional field, exploring how emerging technologies are reshaping traditional workflows and mindsets. They unpack the tension between embracing innovation and managing skepticism, revealing how organizations navigate new tools to enhance efficiency while addressing cultural and economic challenges.You'll discover the power of storytelling as a strategic asset, emphasizing how personal journeys and company origins create compelling narratives that resonate beyond surface-level promotion. Through thoughtful reflections, the guests reveal the nuances of building authentic connections and fostering trust with diverse audiences, even amid uncertainty and rapid transformation.This conversation offers practical advice, lessons learned over decades, and a glimpse into how forward-thinking professionals prepare for the next wave of disruption without losing sight of foundational values.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:Background on Blaze PR, a lifestyle agency working with various brands across different categories like beverages, CPG, retail, and home builders.The importance of media training for clients, including CEOs, spokespersons, and sales teams.The digital trifecta of earned media, owned media, and paid media, and how Blaze PR helps clients integrate these elements.The role of PR in driving traffic to stores like Costco and building brand awareness.Why PR firms must adapt and embrace new technologies such as AI to stay competitive. And much more...Important LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via Delphi

In today's episode of the Second in Command podcast, Cameron explores creative and impactful ways to enhance team communication and alignment during planning sessions and retreats. You'll discover an engaging, visual icebreaker that encourages self-reflection and team bonding, revealing personal insights and shared aspirations. From there, the conversation shifts to a powerful feedback exercise designed to foster transparency and personal growth within leadership teams.Cameron offers insights into strategic goal-setting and execution. You'll hear about a structured process for translating big-picture objectives into actionable projects, emphasizing the importance of prioritization and cross-departmental collaboration.Through a blend of proven exercises and real-world examples, this episode will provide you with the tools to foster more effective leadership and create a clearer path toward organizational success.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!In This Episode You'll Learn:A fun and engaging exercise that uses visuals instead of words to help team members share personal insights, strengthen connections, and align on goals for an event or planning session.  A proven approach for defining company-wide objectives, ensuring that key projects are aligned with long-term success while avoiding common pitfalls like overcommitment.  How different business areas can work together to refine and commit to core projects, preventing bottlenecks and maximizing efficiency.  The challenges leaders face in managing competing priorities and how the ability to say no — or not yet — can be the key to long-term organizational success.And much more...Important LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via Delphi

In today's episode of the Second in Command podcast, co-host Sivana Brewer is joined by John Wallet, President of STC Safety and Risk Management.This conversation explores the complexities of leading teams and navigating the often delicate balance between visionary and integrator roles. Sivana and John discuss the importance of cultivating confidence in decision-making and the value of having systems in place to support clear communication, particularly when facing moments of uncertainty. You'll gain insights into learning from mistakes and how to move forward, shedding light on how leaders can grow and adapt while maintaining focus on their organization's objectives.You'll discover the challenges and rewards of working with a younger workforce, emphasizing the need for empowerment and accountability. John reflects on the generational differences in priorities, particularly around culture and values, offering advice on fostering an environment where employees feel supported and truly part of the company's mission.This episode offers practical advice, a look into the intricacies of leadership roles, and a behind-the-scenes glimpse into balancing career with family life.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:John's role at STC Safety and Risk Management, specializing in safety and risk management consulting for the construction industry.The role of visionary leaders in guiding a company towards technological adoption and innovation.The concept of an integrator in EOS (Entrepreneurial Operating System), which aligns with John's natural strengths in data-driven, logical thinking.The importance of having clear processes and standard operating procedures (SOPs) to ensure consistency and accountability. The importance of a healthy relationship between the visionary and the integrator.And much more...Important LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via Delphi

In today's episode of the Second in Command podcast, Cameron explores the dynamic partnership between two key leadership roles within a company: the CEO and the COO. Cameron discusses the often underappreciated relationship that drives an organization’s success, highlighting the distinct yet complementary functions that each leader provides. You'll gain insights into the fine balance between visionary leadership and operational execution, and the importance of a strong, trusting relationship between these figures.Learn the significance of alignment between the strategic and tactical elements of a business. Cameron discusses how the right leadership pairing can propel an organization forward, but also touches on the challenges that come with maintaining that synergy. In addition, he explores the importance of delegation, growth, and communication within the leadership team to avoid burnout and foster sustainable success.This episode offers a look at how effective leadership teams plan for the future and stay aligned, ensuring that all members are on the same page to achieve long-term goals.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:Why clear roles, responsibilities, and communication between the CEO and COO is essential. (1:00)How meddling in the COO's responsibilities by the CEO can damage trust and productivity. (3:42)Why the CEO should be responsible for good news, allowing the COO to handle tough decisions. (6:54)The purpose of skip level meetings and their potential impact on organizational advancement. (13:14)The importance of delegating tasks to grow people and align the organization. (18:09)And much more...Important LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via Delphi

In today's episode of the Second in Command podcast, co-host Sivana Brewer is joined by Filip Keuppens, Executive Vice President of The Pickle Juice Company.During the conversation, Sivana and Filip dive deep into the complexities of leadership and the balancing act of managing day-to-day operations while simultaneously planning for the long-term success of an organization. You'll discover the importance of building genuine relationships with team members, focusing on transparency and trust. These principles are essential when navigating the challenges of team dynamics, particularly in times of growth and change.Hear about the challenges of working within a rapidly changing business landscape. Filip shares his personal experiences of moving from tactical execution to high-level strategy, discussing the need to adapt and lead from the front in a constantly evolving environment. There's a strong emphasis on maintaining a hands-on approach, even at the highest levels, to stay grounded and connected with the team’s day-to-day challenges.Whether it’s coaching a sports team or learning a new skill, you'll learn how personal endeavors can complement professional goals and contribute to personal growth.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:The challenge of educating consumers that The Pickle Juice Company's product is not made from actual pickles, especially in the US market.Filip's evolution from building the sales and marketing infrastructure to becoming the third partner and eventually the Executive Vice President.The importance of hiring for culture rather than experience, and promoting from within whenever possible.The challenges of balancing working 'in' the business and working 'on' the business, and the need to stay focused on long-term sustainability. Why you should treat the next title or job as the starting line, not the finish line.And much more...Important LinksConnect with Filip: Website | LinkedInConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via Delphi

In today's episode of the Second in Command podcast, Cameron shares a deeply personal reflection on how his experiences with attention deficit disorder (ADD) shaped his educational journey and entrepreneurial success.You'll hear how traditional schooling and societal expectations of focus negatively impacted his self-esteem, even as he was trying his best. Despite being told he wasn’t trying hard enough, Cameron realized that his struggles with concentration were not a personal flaw but part of a unique way of thinking that would later serve him well as a business leader.Drawing from his own experiences, Cameron presents a new perspective on ADD, reframing it not as a disorder but as a potential superpower, especially for entrepreneurs. He explains how his inability to stay focused for long periods of time, while challenging in certain environments, allowed him to notice opportunities and weaknesses others might miss. By embracing this trait, he learned to prioritize and delegate tasks effectively, which contributed to his success in building businesses.This episode offers a message of empowerment, urging those with ADD to acknowledge their strengths and harness them in their careers.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:His ability to focus in short, intense periods, which he calls "high definition ADD" (HD ADD). (2:40) Cameron's negative experiences with the education system, which told him he wasn't trying hard enough when he was actually trying very hard. (5:04)The importance of changing environments to keep his mind stimulated and avoid boredom. (6:07)Why the medical and teaching communities have failed to recognize the potential benefits of ADD. (10:00)And much more...Important LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via Delphi

In today's episode of the Second in Command podcast, Cameron is joined by Susan Heinking, Senior Vice President of High Performance and Sustainable Construction at Pepper Construction.During this fascinating conversation, you'll be taken behind the scenes of a dynamic leadership journey where the balance between structure and creativity plays a pivotal role. Susan shares insights into navigating growth within a well-established framework while maintaining the foundational values that shaped the organization. With candid reflections, the conversation highlights how intentional communication and adaptability remain central to leading a high-functioning, purpose-driven team.Hear about the art of managing complexity without losing touch with the work that ignites passion. Thoughtful leadership practices, including strategic delegation and fostering a culture of self-awareness, underscore the importance of empowering teams to evolve while staying aligned with larger goals. You'll learn how tools for collaboration and team dynamics are being reimagined to meet today’s ever-shifting challenges.From embracing failure as a teacher to incorporating surprising reminders to stay lighthearted amidst pressure, this episode is rich with takeaways for anyone striving to lead with intention, empathy, and a little bit of fun. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:The evolution of sustainability from energy efficiency to resilience and human health.Susan's approach to presenting sustainability as a cost-effective solution to clients.Her experience working in a male-dominated industry and the empowerment of seeing more women in leadership roles.The importance of keeping employees informed and engaged with new information and technologies.The role of managing company-wide initiatives and ensuring they are on track and on time. And much more...Important LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via Delphi

In today's episode of the Second in Command podcast, Cameron discusses the complexities of building and optimizing a high-performing team while navigating the challenges of growth, leadership transitions, and strategic decision-making. You'll discover the importance of identifying key roles, leveraging technology, and ensuring that each team member brings measurable value. A candid exploration of industry pitfalls reveals the common struggles leaders face when dealing with unreliable service providers, ineffective hires, and the need for clear accountability. Throughout, the emphasis remains on cutting through the noise to build a strong, results-driven organization.  You'll also get a behind-the-scenes look at an innovative hiring process that flips traditional recruitment on its head. Instead of relying on resumes and standard interviews, this approach puts candidates to the test with real-world assignments that showcase their skills, efficiency, and ability to think critically. A standout example demonstrates how one individual not only met expectations but exceeded them by incorporating AI-driven insights and delivering a polished, comprehensive strategy.This episode is a reminder that, despite the weight of decisions and the complexity of business operations, the real goal is to enjoy the process.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!In This Episode You'll Learn:Why hiring project managers as a "release valve" instead of training account managers to be self-sufficient is a flawed strategy.The importance of having a leadership team that can implement and maintain systems and processes.The value of celebrating people who notice inefficient systems and encouraging them to speak up.Cameron's personal analogy about the pain of getting divorced to illustrate the importance of moving on quickly.And much more...Important LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via Delphi

In today's episode of the Second in Command podcast, co-host Sivana Brewer is joined by Andrew Alexandrovich, Chief Operating Officer of Environmental Incentives.During the conversation, Sivana and Andrew explore the complexities of navigating company growth and the unique challenges that arise when an organization scales rapidly. They explore the intricate balance between quality and quantity, particularly in a professional services environment, and discuss the difficulties that leadership teams face in maintaining high standards while managing a fast-paced, evolving business.You'll gain insights on the strategic processes employed by the EI executive team to prioritize and manage competing demands. Andrew reflects on the practical steps taken to ensure smooth collaboration, both internally and externally, while emphasizing the value of regular check-ins and clear agendas.This episode also offers lessons Andrew has learned about balancing careful planning with adaptability and the need for continuous learning. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:Andrew's journey at Environmental Incentives, starting as one of three employees and growing to becoming the COO in 2020.The importance of maintaining a people-focused culture, with a focus on learning, adaptability, and continual improvement.The challenges of scaling systems from a small business to a mid-sized business operating globally. EI's strategic planning process, including a five-year strategy and annual strategy. The tactical steps taken to ensure executive team cohesion, including regular check-ins with clear agendas.And much more...Important Links:Connect with Andrew: Website | LinkedInConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via Delphi

In today's episode of the Second in Command podcast, Cameron dives into the unique dynamics between COOs and CEOs, comparing them to how men and women perceive the world differently. Cameron discusses the relatively short tenure of most COOs and how the role evolves as a company scales. He also touches on how the COO’s skill set may not always keep pace with the company’s growth, leading to frequent turnover.You'll learn about the changing gender dynamics within the COO position, noting how women now comprise a significant portion of COOs. With examples from well-known companies like Facebook, Cameron delves into the idea that the COO role is often misunderstood as a stepping stone to the CEO position, when in reality, many COOs don’t aspire to take on that higher-level responsibility.This episode offers insights into the evolving responsibilities of COOs in today’s business landscape, particularly their role in digital transformation and technological adaptation.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!In This Episode You'll Learn:Why the role of a COO is often more dynamic and requires a broader set of skills compared to other functional heads. (2:19)The significant decrease in the gender gap in COO roles over the past 15 to 20 years. (2:44)Why compensation for a COO should be tied to strategic insight, P&L responsibility, and the number of partners brought into the company. (7:12)The role of the COO in project alignment and resource allocation (8:11)And much more...Important LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via Delphi

In today's episode of the Second in Command podcast, Cameron is joined by COO Alliance Member Tony Skowron, COO of The Beyond Collection, a commission-free marketplace connecting meeting planners and luxury hospitality partners.During the conversation, Tony shares a compelling journey marked by growth, challenge, and intentionality. From navigating the complexities of entering an established but evolving team, to building trust and driving alignment, Tony reflects on the importance of listening first, learning deeply, and leading with clarity. The discussion touches on how transitions can be both delicate and powerful, especially when stepping into a high-stakes leadership role within a tight-knit organization.The conversation evolves into a powerful exploration of what it means to develop people—not just for the sake of productivity, but to elevate culture and long-term impact. You'll hear the story of how a bold leadership initiative was launched, which weaves together personal conviction and professional strategy, all within the backdrop of an industry that often overlooks these deeper developmental needs.This episode is a must-listen for anyone curious about what it takes to lead with purpose, align teams around vision, and grow leaders from the inside out.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:The importance of ensuring the quality of planners, as they must meet specific criteria to be included in the Beyond Collection platform.Tony's experience with the Ritz Carlton Leadership Academy and his interest in leadership training and white glove service. The Beyond Collection's leadership training program, which aims to invest in the development of leaders within the hospitality industry. Tony's previous role as a COO and VP, the challenges of growing a company, and the importance of aligning values and vision.And much more...Important Links:Connect with Tony: Website | LinkedInConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via Delphi

In today's episode of the Second in Command podcast, Cameron reveals a fresh approach to team building and annual planning that goes beyond stale meeting rooms and rigid agendas. You'll discover a game-changing strategy that combines the camaraderie of cooking, the serenity of nature, and the power of collaborative goal-setting. Learn how swapping hotel conference rooms for an Airbnb retreat can transform your leadership team’s dynamic, fostering deeper connections through shared experiences. You'll also find out how timing and intentional preparation can set your organization up for a strong year ahead.Through real-life success stories, actionable insights, and frameworks like EOS, this conversation dives into the importance of vivid vision, setting clear three-year goals, and crafting actionable one-year plans. From establishing quarterly accountability to aligning staffing and budgeting with long-term objectives, this episode equips leaders with practical steps to energize their teams and maximize results. Whether you're planning your next annual retreat or seeking innovative ways to strengthen your organization, this discussion is your roadmap to success.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!In This Episode You'll Learn:How simple activities like grocery shopping and cooking together can strengthen team bonds, create a family-like dynamic, and elevate your annual planning retreats. (1:04)Why hosting your planning sessions in an Airbnb instead of a hotel can foster creativity, relaxation, and stronger connections among team members, setting the stage for more effective collaboration. (2:58)The critical deadlines for locking in goals, budgets, and staffing plans to ensure a smooth transition into the new year. (5:06) How quarterly planning sessions can align your team’s priorities, leverage frameworks like EOS, and establish accountability with clear goals and review processes for every business area. (8:21)And much more...Important LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via Delphi

In today's episode of the Second in Command podcast, co-host Sivana Brewer is joined by Alicia Ramirez-Ingalls, Strategy and Operations Lead at Neat, a video communications device design company based in Oslo, Norway.Throughout the conversation, Sivana and Alicia explore the challenges and experiences of navigating high-pressure environments, particularly when self-doubt and imposter syndrome inevitably arise. Alicia shares insights on how to balance personal uncertainty with the need to contribute meaningfully in demanding professional settings.You'll hear about the concept of a "fail fast" mindset, which involves embracing failure as part of the learning process. Alicia explains how speed, agility, and a willingness to iterate can lead to breakthroughs, with real-world examples illustrating how this approach has shaped decision-making and growth within the company.This episode offers practical advice for those looking to build effective partnerships in any field.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:Alicia's strong relationship with Janine Pelosi, the CEO of Neat, and her decision to join Neat after a career break.The importance of not shying away from new challenges and making the most of opportunities to learn and grow.Why leaders should provide a safe space for team members to communicate and learn from their mistakes. The importance of trusting oneself and the team and being willing to take on new challenges.And much more...Important Links:Connect with Alicia: Website | LinkedInConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via Delphi

In today's episode of the Second in Command podcast, Cameron is joined by Rob Follows, Chairman and Founder of STS Capital Partners.During the conversation, Rob and Cameron discuss the intricacies of selling businesses and navigating the complex world of mergers and acquisitions. They explore the challenges faced by entrepreneurs and business owners when it comes to maximizing the value of their companies and understanding the true impact of strategic advice.You'll discover the often-overlooked factors that can influence the final deal, including the role of private equity firms and traditional investment banks, and why these entities may not always align with the goals of family-owned or entrepreneurial businesses. Rob also emphasizes the importance of being strategic, cautious, and well-prepared throughout the process.From climbing the world’s tallest peaks to speaking about life planning and business value maximization, this episode provides both practical business advice and inspiring life lessons for entrepreneurs aiming for greatness.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:The importance of maximizing value when selling a business, especially for strategic buyers. How the 'Rembrandts in the attic' analogy explains the hidden value that strategic buyers see in a company.The challenges of working with smaller companies and the need for a certain level of business maturity.Common misconceptions about the mergers and acquisitions (M&A) process and the importance of aligning interests.The need for entrepreneurs to have a clear understanding of their required and preferred outcomes.And much more...Important Links:Connect with Rob: Website | LinkedInConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via Delphi

In today's episode of the Second in Command podcast, Cameron is joined by Alon Peleg, a seasoned Israeli leader and COO of aiOla, a cutting-edge conversational AI lab.During the conversation, Cameron and Alon explore the strategic decisions behind building a high-performance company culture and scaling effectively within a competitive industry. Alon shares insights on creating an environment that empowers employees to thrive while aligning with a larger vision, emphasizing the importance of hiring the right talent, especially in leadership and technical roles.You'll gain insights into navigating the complex and often lengthy process of selling to large enterprises. Alon highlights the key tactics for successfully penetrating these organizations, including understanding internal processes, building strong relationships, and focusing on continuous engagement. Hear about the importance of establishing champions within the customer base, ensuring that product evaluations are not taken lightly, and handling the delicate balance of pushing for growth while staying true to the company's focus.This episode offers advice about being bold, embracing risks, and continuously challenging oneself in both career and life, adding a final layer of inspiration to the broader themes of growth, resilience, and the pursuit of new horizons.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:Why the voice will be the main user interface in the future, as well as aiOla's ability to provide accurate and quick conversational capabilities.How aiOla's digital forms can replace paper-based processes, capturing data more efficiently and accurately.The value of understanding the customer's processes and the need for a champion within the customer organization to facilitate adoption.Alon's experience in hiring a new management team, including a CTO and a director of marketing, to scale the company.And much more...Important Links:Connect with Alon: Website | LinkedInConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via Delphi

In today's episode of the Second in Command podcast, Cameron discusses the intricate journey of transitioning from a hands-on business operator to a strategic owner. Discover the mindset and practical steps required for a CEO to step back from daily operations without losing the essence of their leadership. You'll learn the importance of clear communication, robust planning, and maintaining alignment within the team.Cameron offers actionable strategies for empowering a leadership team, including mentorship programs, setting up peer learning networks, and refining systems to inspect outcomes without micromanaging. He emphasizes the balance between delegation and abdication, ensuring the CEO retains strategic oversight while allowing the team to grow and succeed autonomously.Whether you’re a business leader looking to step back or an entrepreneur building sustainable systems, this episode provides a wealth of ideas to shape a thriving, self-reliant organization.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!In This Episode You'll Learn:How to prepare your team and organization for a long-term leadership transition, including leveraging strategic planning frameworks like EOS. (16:37)The importance of crafting a vivid vision to ensure continuity and alignment during and after a leadership shift. (19:02)Strategies to empower your leadership team through mentoring programs, peer learning networks, and structured support systems. (21:45)The difference between effective delegation and abdication, and how to inspect outcomes without micromanaging your team. (23:10)And much more...Important LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via Delphi

In today's episode of The Second in Command podcast, Cameron is joined by Ryan Casey, Chief Operating Officer for The Lifestyle Investor.Ryan shares insights from an unexpected career journey that began in a surprising industry and led to expertise in sales, systems, and personal development. The conversation explores the power of structured approaches to relationship-building, professional growth, and leadership, highlighting how early experiences shaped a mindset focused on efficiency and strategic thinking.You'll learn about Ryan's pivotal career transitions, from managing multiple businesses to stepping into a leadership role within a rapidly growing organization. The conversation explores the challenges of scaling a founder-driven company, striking a balance between maintaining core values and building systems that allow for sustainable expansion.Whether you're an entrepreneur, a sales professional, or someone looking to optimize your approach to success, this episode is packed with thought-provoking lessons and actionable strategies.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:Ryan's experience with Orangetheory, including the challenges of marketing and generating leads during the COVID-19 pandemic. The benefits of having a founder-led company and the challenges of transitioning from a passion project to a business. The various asset classes the Lifestyle Investor covers, including private equity, credit funds, real estate, etc.Ryan's approach to marketing and learning, including joining coaching programs and masterminds to stay ahead of industry trends.And much more...Important Links:Connect with Ryan: Website | LinkedInConversation with Griff Long, COO, Orangetheory FitnessConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via Delphi

In today's episode of the Second in Command podcast, Cameron takes you on an exploration of a highly exclusive global network designed for those who are second-in-command within their organizations. The vision behind this community is clear: creating a space where professionals in leadership positions can connect, collaborate, and learn from one another. With monthly events, both virtual and in-person, members get the chance to engage deeply with peers across industries, share challenges and insights, and ultimately, enhance both their personal growth and business performance. You'll discover a dynamic environment where world-class content, real-world expertise, and a culture of accountability and support are at the forefront. Through various interactive formats, from member-led workshops to expert talks, this network fosters a unique atmosphere that encourages vulnerability, continuous learning, and strategic decision-making.This episode emphasizes the importance of developing a strong partnership between the COO and CEO, fostering trust, and ensuring a unified vision for the future.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!In This Episode You'll Learn:Why the arrival of a new COO is a significant event, with ripples affecting employees, suppliers, and the CEO's role. (1:20)The benefits of a well-executed onboarding process, building trust and understanding, and ensuring the COO can take over projects effectively. (8:20)Why COO coaching needs to focus on their strengths and areas for improvement, with CEOs coaching the areas where the COO shows skill. (17:23)The COO Alliance hosts monthly online events and two in-person events annually, including member presentations and deep discussions, with a focus on growth. (23:36)And much more...Important LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via Delphi

In today's episode of The Second in Command podcast, co-host Sivana Brewer is joined by Ashley John Heather, Co-Founder, President, and COO of Lumati, a wellness firm that blends evidence-based science with natural solutions.During the conversation, Ashley shares a personal and professional journey marked by rapid growth, continuous adaptation, and a deep commitment to making an impact. As Lumati's work gains traction on a national level, he reflects on the challenges of scaling a mission-driven organization while balancing personal development.Beyond business, Sivana and Ashley explore the personal side of success—what it means to carve out space for reflection, mentorship, and a well-rounded life. Ashley acknowledges the relentless pace of building something new and the effort required to reach the next level.This episode offers some thoughts on the importance of awareness, whether in business, health, or personal growth, and how small decisions can have a lasting impact.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:The $4 trillion healthcare industry and why a growing number of people are seeking alternatives to traditional Western medicine.Ashley's transition into health after his brother's brain injury and his frustration with the healthcare system's focus on chronic conditions.The importance of conflict and disagreements as opportunities for better decision-making and growth.The difficulty of balancing the needs of existing team members with the need to bring in new talent.And much more...Important Links:Connect with Ashley: Website | LinkedInConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via Delphi

In today's episode of the Second in Command podcast, Cameron explores a pivotal leadership decision that can transform the way businesses operate, grow, and scale. Every visionary leader reaches a point where their plate is too full, their time too stretched, and their focus divided. But the key to overcoming this challenge isn't just about delegation—it's about finding the right person to step in and elevate the entire organization. You'll discover a powerful framework that helps leaders assess their strengths, pinpoint their most valuable contributions, and identify the gaps that need to be filled to create a thriving, well-balanced team.  However, bringing in the right support isn't as simple as hiring another executive. It requires deep self-awareness, a clear understanding of what drives energy and productivity, and a willingness to relinquish control in areas that may not align with a leader’s true strengths. Cameron reveals a proven system for breaking down tasks, uncovering unique abilities, and strategically redistributing responsibilities to unlock greater efficiency and momentum.This episode shows why having a trusted partner in the business—someone who balances vision with execution and provides both challenge and support—can be a game-changer.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!In This Episode You'll Learn:The importance of self-reflection for CEOs to understand their skills and needs before hiring a COO. Insights from Jim Morrisroe, CEO of 15Five, on the importance of having a reliable and supportive COO. Why a COO should be the CEO's built-in support network, handling disruptions and providing stability. Why finding the right COO can amplify and ignite the CEO's potential, leading to rapid growth and productivity.And much more...Important LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via Delphi

In today's episode of The Second in Command podcast, Cameron is joined by Alex Dogliotti, Ph.D, Chief Human Resources Officer and Chief Operations Officer for Mindvalley.During the conversation, Alex shares insights into a groundbreaking shift reshaping the way organizations operate. He discusses how a passion-driven initiative within the company led to a powerful internal transformation, fundamentally altering workflows and redefining traditional roles.You'll hear about the challenges and opportunities that come with stepping into a leadership role during a time of significant transition. Alex reflects on the delicate balance of honoring past decisions while driving forward change, emphasizing the importance of assembling the right team.This episode serves as a testament to the power of trust, adaptability, and saying “yes” to challenges that lead to unexpected and rewarding paths.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:Mindvalley's transition from an educational platform to an AI-driven data company focused on personal transformation.The role of WhatsApp in company communications and the need for strategies to manage information overload.The importance of financial and product roadmaps in making decisions. Mindvalley's approach to AI training, including partnerships with LinkedIn Learning and AI authors.And much more...Important LinksConnect with Alex: Website | LinkedInConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via Delphi

In today's episode of the Second in Command podcast, Cameron is joined by Jonathan Keyser, Founder and Managing Partner of Keyser Commercial Real Estate, the largest commercial real estate firm of its kind in Arizona.In this conversation, Jonathan shares insights into a critical yet often overlooked area of business strategy. He highlights how companies can gain a significant edge by reevaluating decisions that many assume to be fixed or inflexible.  You'll discover the value of maintaining a competitive mindset when navigating complex processes. By staying proactive and strategic, businesses can avoid common pitfalls and seize advantages that may not be immediately apparent.This episode demonstrates how the right approach can lead to transformative results. The conversation is both inspiring and thought-provoking, urging leaders to reconsider their assumptions and embrace innovative solutions to stay ahead in an ever-changing environment.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:The unique nature of Keyser Commercial Real Estate, which represents tenants rather than landlords, and the services they offer. (2:17)The conflict of interest in traditional commercial real estate brokerage firms and how Keyser addresses this issue. (4:16)The importance of early planning and the potential consequences of not having a strategy.  (13:15)The benefits of having a global strategy and the importance of optimizing real estate portfolios. (15:59)And much more...Important LinksConnect with Jonathan: Website | LinkedInConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via Delphi

In today's episode of The Second in Command podcast, Cameron is joined by Stephanie Buckner, COO of Altair, a leader in computational science and AI solutions.During the conversation, Cameron and Stephanie explore the complexities of leading an organization that spans across the globe, managing both internal growth and external acquisitions. They touch on how corporate culture plays a pivotal role in the integration of new technologies and teams, and how staying true to company values while navigating the fast-paced demands of being a publicly traded entity can make or break success.You'll learn about leadership and talent acquisition, focusing on how to cultivate a work culture where flexibility and trust lead to higher performance and employee satisfaction. Hear about the challenges and strategies surrounding the global competition for top talent, particularly in technical and engineering sectors.This episode also offers advice to those just starting their career, focusing on building confidence, asking questions, and embracing challenges that come with stepping into roles that may initially feel daunting.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:The importance of simulation in designing cars and other products to ensure safety and efficiency.The challenge of maintaining open, transparent communication while adhering to public company regulations.Why Altair does not have a dedicated integration team, instead, allows the entire organization to get involved. The importance of culture, flexibility, and trust in retaining employees.And much more...Important LinksConnect with Stephanie: Website | LinkedInConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via Delphi

In today's episode of the Second in Command podcast, Cameron explores the intricacies of leadership roles within organizations, focusing on a key executive position that plays a crucial part in shaping company culture and driving success: the COO. You'll learn how this role evolves over time, with special attention paid to the dynamics between two critical figures at the helm of a company. A nuanced understanding of the relationship between these roles is presented, highlighting how their partnership can lead to strategic growth and organizational harmony.Cameron also touches on how businesses in different sectors require varying approaches to leadership, especially when scaling operations and managing teams. You'll hear how the right leadership structure can determine a company’s trajectory, from fostering innovation to maintaining operational efficiency.This episode brings into focus the importance of mentorship and growth, not only at the top but within the entire leadership team.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!In This Episode You'll Learn:The different types of COOs and their specific roles within a company. (1:25)The seven different types of COO, including the Executor, the Change Agent, the Mentor, etc. (3:56)Other roles often filled by the COO, including the Adult in the Room, the Follower, the Devil's Advocate, etc. (14:56) The evolution of the COO's role, and why it often serves as the 'glue' in the organization, with culture as the source of adhesion. (24:45)And much more...Important LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via Delphi

In today's episode of The Second in Command podcast, co-host Sivana Brewer is joined by COO Alliance Member, Doug Smith, Vice President and COO of America's Best Restaurants.This episode does a deep dive into Doug's personal and professional journey, as well as the triumphs and challenges he has weathered along the way. He shares candid stories from his career, revealing pivotal moments that shaped his leadership philosophy and mindset. From balancing high-pressure responsibilities to managing personal emotions, his reflections offer a glimpse into the complex realities of navigating a demanding role while staying true to core values.You'll gain valuable insights into fostering a supportive and empowering work environment, and learn the importance of leading by example, promoting a culture of openness, and encouraging innovation from every level of the organization.This episode offers actionable advice on creating space for creativity, learning from failure, and cultivating meaningful professional relationships. It's a must-listen for anyone looking to elevate their leadership style and build stronger, more connected teams.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:Doug's background in radio, including on-air, sales, and marketing, and his initial reluctance to delegate tasks.The importance of taking risks and having a visionary leader like Matt [Plapp, CEO], who is willing to invest significantly in their ideas.Why Doug believes that leading from the front and creating a supportive environment for his team is crucial.His personal experiences learning to delegate and trust his team, which has led to significant improvements in efficiency and job satisfaction.And much more...Important LinksConnect with Doug: Website | LinkedInConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via Delphi

In today's episode of The Second in Command podcast, Cameron is joined by Susan Goebel, a Fractional COO, as well as the Founder and CEO of Scaling Management Consulting Group, Inc.During the discussion Cameron and Susan dive into the challenges businesses face as they scale and grow, especially when it comes to operational inefficiencies and leadership struggles. Susan shares stories of companies that unknowingly drain resources through overlooked expenses and hiring missteps, highlighting the hidden costs that can quietly sabotage success.You'll discover a unique solution for business owners feeling overwhelmed by day-to-day operations. A strategic approach is introduced, aimed at helping leaders regain focus by offloading critical tasks to seasoned professionals. This method not only identifies inefficiencies but also puts systems in place to create sustainable growth, allowing entrepreneurs to shift their attention from fighting fires to driving their vision forward.Whether it's growing financial complexities, hiring the wrong people, or simply feeling stuck despite increasing revenue, this episode presents actionable advice for recognizing—and solving—those barriers.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:The concept of a fractional COO; a "back pocket COO" who assists with strategy, people management, and operational efficiency.The importance of having a strategic perspective and the ability to communicate effectively with the CEO and other C-suite executives.The typical starting point for a fractional COO, focusing on financial issues and operational efficiency.The typical engagement cost and the value a company gets from having a fractional COO, including improved profit margins and operational efficiency.And much more...Important LinksConnect with Susan: Website | LinkedInConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via Delphi

In today's episode of The Second in Command podcast, Cameron is joined by Sean Seamer, Global Chief Operating Officer of Brainlabs, a high-performance media agency.During the conversation, you'll be given a glimpse behind the scenes of a global organization's leadership transition and growth strategy. Sean, a seasoned executive with a wealth of international experience, shares his approach to stepping into a senior role within an already established team.You'll discover the company's ambitious expansion plans, highlighting both geographic growth and the evolution of its services. With a focus on developing talent pipelines in new markets and embracing technological innovation, Sean outlines how staying ahead in a dynamic industry requires constant adaptation. Sean's thoughts on leadership, personal growth, and the importance of maintaining balance offer valuable insights for anyone striving for long-term success.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:Sean's globe-spanning career trajectory, including his time in San Francisco, London, Singapore, New Zealand, and Australia.Brainlabs' global ambitions and the strategic focus on expanding in Latin America and Western Europe.The importance of value alignment and the tangible culture at Brainlabs.Brainlabs' ongoing investment in product evolution and the exciting new developments in the pipeline.And much more...Important LinksConnect with Sean: WebsiteConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via Delphi

In today's episode of The Second in Command podcast, Cameron is joined by Kate Lincoln-Goldfinch, the owner and CEO of Lincoln-Goldfinch Law – Abogados de Inmigración.During the conversation, Cameron and Kate explore the nuances of navigating complex professional relationships. You'll hear about the challenges of balancing different leadership styles, the importance of communication, and the impact of workplace culture on collaboration. With contrasting perspectives on accountability and conflict resolution, they reveal the delicate dance required to maintain harmony while driving an organization forward.  The discussion highlights a crucial mindset shift — moving from problem-solving to coaching. Instead of acting as intermediaries, effective leaders empower their teams to handle difficult conversations directly, fostering personal growth and stronger relationships.Beyond the day-to-day struggles, the conversation touches on the deeper bonds that sustain long-term partnerships. Whether through shared experiences, intentional connection, or simple gestures of appreciation, investing in professional relationships is just as important as driving results.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:Kate's background in immigration law, including a life-changing experience with a detained asylum-seeking family. (2:41)The importance of regular communication and avoiding duplication of efforts between the CEO and COO. (13:00)The differences between a COO and a director, focusing on leadership and vision versus hands-on execution. (18:06)The challenges of transitioning from a culture of leniency to one of accountability. (22:00)And much more...Important LinksConnect with Kate: Website | LinkedInConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via Delphi

In today's episode of The Second in Command podcast, Cameron is joined by Jeff MacPherson, co-founder of XnGen AI, an AI-powered business transformation platform.During the episode, Cameron and Jeff explore the evolving role of digital agents and their transformative potential across industries. You'll learn how these agents are capable of executing complex tasks on behalf of businesses, freeing up time and resources for higher-level activities. The discussion takes a closer look at the intricate balance between automation and human oversight, especially when it comes to scaling operations, enhancing efficiency, and addressing unexpected challenges. Learn about the practicalities of implementing AI within organizations, particularly the importance of understanding a company's goals and tailoring AI solutions accordingly. Jeff shares advice for navigating moments when unexpected disruptions occur — whether from external market forces or internal changes, encouraging entrepreneurs to stay grounded, ask for help, and embrace vulnerability as part of the growth process. This episode offers a nuanced view of AI's potential while also grounding the conversation in the real-world experiences of those driving change.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:The current state of AI adoption, as well as the "shiny object syndrome" where businesses are overwhelmed by new tools. (3:54)The importance of trust and word-of-mouth referrals in building relationships with clients. (9:27)Jeff's process of working with clients, starting with a discovery phase to understand their business and identify pain points. (11:27)His experience with hiring in Ukraine, Brazil, and South Africa, and the importance of understanding the roles and responsibilities needed for the business. (27:09)And much more...Important LinksConnect with Jeff: Website | LinkedInConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via Delphi

In today's episode of the Second in Command podcast, Cameron is joined by Mac Lackey, founder of ExitDNA.During this fascinating conversation, Cameron and Mac explore the journey of business leaders who are crafting legacies while preparing for transformative opportunities. You'll discover how embracing proactive strategies and gaining clarity on personal and professional goals can unlock unimaginable potential.You'll learn the critical balance between ambition and pragmatism. Through real-life examples, the discussion explores the importance of timing, preparation, and the courage to make life-changing decisions. Whether facing an unexpected twist or contemplating the best path forward, the stories reveal how understanding key factors — ranging from market dynamics to personal priorities — can empower leaders to seize opportunities on their terms.This episode offers a wealth of insight for those ready to chart a course toward greater freedom and purpose. For any entrepreneur wondering how to shape the next chapter of their journey, this conversation is both a guide and a source of inspiration.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:How the analogy of Rembrandt paintings in the attic illustrates the concept of strategic value beyond financial metrics. (10:24)The dynamic of buyers wanting to buy companies on the rise and the importance of presenting a compelling future vision. (13:13)The importance of building a business that doesn't rely on the founder's presence, which increases its value and personal freedom. (16:46)The need to get clear on the value required to achieve personal and business goals and to be willing to walk away if the deal doesn't meet those criteria. (26:55)And much more...Important LinksConnect with Mac: Website | LinkedInConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via Delphi

In today's episode of The Second in Command podcast, co-host Sivana Brewer is joined by Sami Erhart, Chief Operating Officer of Titan Restoration.During the conversation, Sivana and Sami explore the challenges and breakthroughs that come with embracing innovation in a professional setting. They discuss the natural resistance people have when faced with new tools or approaches, particularly when those changes seem complex or intimidating.  You'll discover a powerful mindset shift that has reshaped the way Sami's organization approaches growth and relationships. She reflects on the importance of prioritizing meaningful connections over short-term gains, even when it means making difficult decisions.This episode offers valuable takeaways on leadership, adaptation, and making intentional choices that lead to lasting impact.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:Sami's progression through various roles at Titan, including mitigation manager, superintendent, controller, and eventually COO.The challenges of being a CEO and the experience of stepping up when the CEO, Russ Palmer, was dealing with health issues.The importance of being open-minded and welcoming feedback from the team when asking for input on the company's vision. Titan's decision to shed clients that drain energy and resources, focusing on those that are easy, lucrative, and fun.And much more...Important LinksConnect with Sami: Website | LinkedInConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via Delphi

In today's episode of the Second in Command podcast, Cameron explores the question of whether businesses truly need a Chief Operating Officer or if alternative solutions would be more cost-effective and practical.Many business leaders assume they need a high-level executive to manage operations, but taking that step prematurely can lead to unnecessary costs, friction, and even structural upheaval. Before committing to a major hire, it’s essential to assess the true gaps in the business—because sometimes, the best solution isn’t a full-time executive at all.  You'll learn why a well-placed assistant or a specialized department head might resolve bottlenecks without the financial and organizational burden of a second-in-command. Even when higher-level coordination is required, alternative options — such as bringing in an experienced leader on a part-time or project basis — can provide flexibility while maintaining control over costs and responsibilities.  This episode shows the reasons why, before making a major commitment, leaders must evaluate whether they’re solving the right problem — and whether there’s a smarter, more scalable way forward.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!In This Episode You'll Learn:Why hiring a COO too soon can be a costly mistake — and what to consider before making the commitment.  When a functional department head, such as a CFO or VP of Technology, might be a better fit than a COO.  The benefits of hiring a Fractional COO as a flexible, cost-effective alternative for scaling operations.  How to assess whether a COO will truly add value to your business and align with long-term goals.And much more...Important LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via Delphi

In today's episode of The Second in Command podcast, Cameron is joined by Roy Heldshtein, Managing Partner, Chief Operating Officer and Chief Financial Officer of Team8, a venture group based in Tel Aviv, Israel.During the conversation, Roy shares insights on navigating the complexities of leadership within a rapidly growing organization. With a strong emphasis on operational efficiency and balancing long-term vision with immediate priorities, the discussion uncovers strategies for maintaining momentum without compromising the structural integrity of the team or business.You'll discover the dynamics of effective team management, including the importance of structured communication and fostering a culture of focus and clarity. Roy highlights a unique approach to meetings, emphasizing preparation, prioritization, and the value of dedicated one-on-one sessions to streamline decision-making.This episode offers a compelling reminder that leadership is as much about self-discipline and adaptability as it is about driving results, making it a must-listen for anyone aspiring to excel in a fast-paced and high-stakes environment.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!Important LinksConnect with Roy: Website | LinkedInConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via Delphi

In today's episode of The Second in Command podcast, Cameron is joined by Paul Bryson, Managing Director of Virtuzone, the UAE and MENA region’s largest corporate service provider.During the conversation, Cameron and Paul explore the dynamic world of leadership, growth, and navigating challenges in an ever-evolving business landscape. Through anecdotes and candid reflections, Paul shares insights into how personal and professional experiences have shaped their approach to managing people and processes.You'll hear about the importance of adaptation and humility in leadership. Paul reflects on the value of learning from others, even those whose styles or methods initially seemed at odds with their own. These lessons, gleaned from challenging relationships and diverse experiences, underscore the significance of empowering teams, fostering collaboration, and letting go of the need to be the singular "expert" in every situation.This episode highlights the broader theme of leadership as a blend of self-awareness, adaptability, and a commitment to elevating others, which will provide you with thought-provoking takeaways on what it means to lead with purpose.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:Virtuzone's role in helping expats and CEOs set up businesses and personal lives in the UAE. (3:36)The concept of Virtuzone as a virtual free zone, allowing clients to set up companies without needing to be physically present. (11:47)Their recruitment strategies, including hiring from competitors and focusing on technical skills. (31:14)Initiatives to help clients grow, including creating an online marketplace for clients to buy from each other. (44:38)And much more...Important LinksConnect with Paul: Website | LinkedInConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via Delphi

In today's episode of The Second in Command podcast, Cameron is joined by Mike Wisner. the Chief Operating Officer of Mawer Capital LLC.Throughout the episode, Mike shares invaluable insights into building lasting influence in a fast-changing world. From navigating complex transitions in professional settings to crafting impactful strategies, the conversation dives deep into the art of creating meaningful connections. With a focus on leveraging existing networks and fostering growth, you'll be given a roadmap to scale your efforts while staying true to your core values. Mike also highlights the importance of adaptability in today’s digital landscape. As technology evolves, so do the methods of reaching audiences effectively. You'll discover unique approaches to amplifying visibility, maximizing resources, and driving results through creativity and innovation.Packed with actionable takeaways and relatable anecdotes, this episode serves as a masterclass in leadership, growth, and resilience.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:How Mawer Capital's new Legacy Makers Program aims to help entrepreneurs and celebrities share their stories on TV. The challenges of maintaining a balanced team and the impact of AI on the industry. Mawer's criteria for deciding which projects to pursue, balancing long-term potential against immediate returns.The value of press coverage and the importance of utilizing content effectively.And much more...Important LinksConnect with Mike: Website | LinkedInConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via Delphi

In today's episode of the Second in Command podcast, Cameron explores the often-overlooked importance of recognizing and celebrating team achievements. While leaders are often fixated on setting and achieving the next ambitious goal, they sometimes neglect the power of expressing gratitude for the hard work that has already been done. You'll discover a thoughtful approach to acknowledging success that can transform workplace energy, creating a foundation for continued growth.You'll also hear about the complexities of structuring performance bonuses, a challenge many leaders face. Cameron outlines the pitfalls of traditional bonus systems, particularly how they can unintentionally demotivate employees.This episode offers insights into the importance of recognizing team achievements and the complexities of designing effective performance bonus structures.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!In This Episode You'll Learn:The value of celebrating team wins and expressing gratitude to maintain motivation and alignment with core values. (26:30)A new approach to performance bonuses, including identifying metrics that truly motivate and reward top performers. (27:23)Why consistent, fair compensation often outweighs the impact of traditional bonus systems for most employees. (28:22)Practical tips for structuring incentives to drive results without creating unnecessary complexity or demotivation. (30:15)And much more...Important LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via Delphi

In today's episode of The Second in Command podcast, Cameron is joined by Spencer Matthews, COO of Stemregen, a company that develops natural, plant-based stem cell enhancers and supplements.During the conversation, Cameron and Spencer explore the intricacies of leadership and collaboration within dynamic, high-performing teams.They discuss the challenges of transitioning into new roles and the importance of continuous skill development. Spencer shares insights into navigating unfamiliar territory, emphasizing the value of curiosity and adaptability when tackling areas outside of one’s comfort zone. You'll discover the importance of aligning strengths and communication preferences through effective onboarding and coaching. Practical frameworks and tools are examined, illustrating how they can enhance workplace collaboration and foster stronger relationships between leaders and their teams.Spencer touches on the balance between taking pride in one’s ability to execute tasks and recognizing the need to delegate effectively. The trade-offs of "getting things done" versus empowering others are explored, alongside strategies for overcoming common hurdles in leadership.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:The difference between Stemregen's supplements and traditional stem cell injections, emphasizing the natural process of mobilizing stem cells from the bone marrow to the bloodstream.The challenges of working remotely, including communication and repetition to ensure clarity. The executive sync process, which involves weekly meetings to review open partnerships, initiatives, and approvals.Spencer's use of Colby for team analysis and onboarding, and the value it provides for understanding team dynamics and strengths.And much more...Important LinksConnect with Spencer: Website | LinkedInConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via Delphi

In today's episode of the Second in Command podcast, Cameron is joined by Brad Stevens, Founder and CEO of Outsource Access, a fully managed outsourcing and virtual services firm.During the conversation, you'll discover an innovative approach to tackling one of the biggest challenges faced by businesses today: balancing operational growth with employee satisfaction. Brad shares a unique strategy that blends global talent with local teams, creating an unexpected synergy that drives efficiency and builds loyalty.You'll hear about the common misconceptions surrounding this approach, shedding light on why some attempts falter and others flourish. By focusing on collaboration, clear communication, and meticulous process documentation, companies can integrate new team members seamlessly into their operations. This episode also highlights the importance of staying ahead in a rapidly changing business landscape. With technological advances and globalization reshaping the workforce, adopting forward-thinking solutions is no longer optional — it’s essential. Discover how embracing this mindset can transform the way your business operates and position it for long-term success.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:The various roles Outsource Access fills, such as customer service, operations, HR, recruiting, CRM administration, and bookkeeping. (10:01)The importance of documenting processes and creating detailed playbooks for clients. (13:34)The Outsource Access onboarding process and the role of strategic advisors in ensuring client success. (14:40)The cost savings of hiring senior talent from the Philippines compared to the US. (21:12)And much more...Important LinksConnect with Brad: Website | LinkedInConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via Delphi

During the conversation, Cameron and Milly dive into the intricate balance of leadership, strategy, and adaptability required to navigate the fast-evolving landscape of modern business. You'll find a fresh perspective on how dynamic roles can bring order to chaos while preserving the creative spark essential for growth. Through candid insights, Milly shares her approach to designing flexible yet effective systems that allow companies to flourish during critical early stages.They also explore the delicate interplay between innovation and structure in growing organizations. How much is too much when it comes to planning? How do leaders strike a balance between guiding their teams and fostering autonomy?Milly also reflects on her unique career path, revealing how unconventional choices shaped their ability to lead and problem-solve. With a focus on people, purpose, and long-term sustainability, she shares how her experiences in philosophy, communication, and creative thinking helped build a foundation for success.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:Milly's role at the London School of Economics and Imperial College London, focusing on entrepreneurship and commercializing IP. (3:11)The importance of finding something that is both a strength and a passion to productize. (5:39)The balance between offering cost-effective solutions and delivering value to clients. (16:28)How Milly matches clients with the right fractional COOs based on experience and personality. (19:24)And much more...Important LinksConnect with Milly: Website | LinkedInConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via Delphi

In today's episode of the Second in Command podcast, Cameron is joined by Max Hansen, CEO for Y Scouts, a purpose-based executive search firm. The discussion centers on the unique approach and philosophy of a retained executive search firm, exploring how their process differs from traditional contingent search models. You'll discover a distinctive approach that incorporates aligning leadership with organizational culture, emphasizing purpose and values as key drivers in recruitment. Cameron and Max detail a covert discovery process that prioritizes building genuine connections with candidates before revealing company names or roles, fostering trust and deeper insights into alignment and fit.You'll also gain insights into the client-recruiter relationship and the challenges companies face when managing their own hiring processes in conjunction with outside search firms. Advice centers on ensuring collaboration through clear communication, transparent processes, and structured planning—emphasizing that over-interviewing without strategy can lead to inefficiencies. This conversation shows that successful recruitment relies on balance: combining established interviewing methods with strategic executive search insights while maintaining candidate engagement and experience throughout the hiring journey.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:The difference between contingent and retained search firms, including the thorough due diligence and market mapping done by retained firms. (0:43)The three unique elements of Y Scouts: aligning people with culture and values, role visioning, and a leadership model for hiring. (5:12)The importance of understanding a firm's process, how they find candidates, and their track record. (8:57)The need for collaboration and a scoring mechanism to ensure consistency in evaluating candidates. (14:56)And much more...Important LinksConnect with Max: Website | LinkedInConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via Delphi

In today's episode of the Second in Command podcast, Cameron is joined by Christopher Ager, Chief Commercial Officer for Taskrabbit, an online marketplace that matches freelance labor with local demand, allowing people to find help with tasks.During the conversation, Cameron and Christopher explore the unique challenges and decisions involved in leading a growing company within a dynamic industry. Christopher reflects on his journey, highlighting how prioritization and a deep understanding of customer needs shape effective leadership.You'll learn the importance of adaptability in leadership, particularly in terms of working remotely and managing a diverse team. Gain insights into navigating team dynamics, balancing personal and professional commitments, and ensuring alignment on goals and expectations.Throughout this episode, you'll discover thoughtful advice for those at the start of their careers, emphasizing the value of focusing on work that sparks personal interest and collaboration with inspiring colleagues.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:How spending time understanding his team and operations during his first 90 days at Taskrabbit helped Christopher make informed, confident decisions. (12:50)The importance of aligning short-term actions with long-term goals and working closely with the CEO to ensure that the company is setting itself up for future success. (16:40)How Christopher utilized his early days in the company to focus on building strong, effective relationships with his leadership team and understanding the deeper issues in the business. (20:40)How he tailors his one-on-one approach based on individual team members' needs, focusing on their progress toward long-term goals and addressing roadblocks. (39:00)…And much more!Important LinksConnect with Christopher: Website | LinkedInConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via Delphi

In today's episode of the Second in Command podcast, Cameron explores the challenge of balancing ambition with personal well-being in a world increasingly tethered to technology and productivity. You'll discover candid insights from his entrepreneurial journey, recounting how the early drive to build successful businesses often came at the expense of deeper connections and self-care. Through reflections on past habits and the influence of generational wisdom, he examines the pervasive impact of modern distractions and the importance of reclaiming space for leisure and relationships. You'll learn strategies for crafting a fulfilling life amidst the demands of leadership and work. Cameron highlights the transformative power of creating a "vivid vision" for one's personal and professional future, emphasizing the value of reverse-engineering goals to achieve a balanced and meaningful lifestyle.This episode will challenge you to reconsider your definitions of success and satisfaction, and help you shift your mindset from chasing endless horizons to appreciating the journey.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!In This Episode You'll Learn:How the drive to succeed can lead to unbalanced lifestyles and the importance of recognizing and addressing unhealthy work habits early. (14:02)Why delegating responsibilities and crafting a "vivid vision" for your personal and professional life are essential steps toward achieving balance and long-term success. (18:13)How to cultivate a rich and meaningful life through simple, budget-friendly experiences and intentional choices. (23:00)The importance of celebrating progress, enjoying the present moment, and avoiding the trap of endlessly chasing future goals. (25:55)And much more...Important LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via Delphi

In today's episode of the Second in Command podcast, Cameron is joined by Emily Hunkler, Chief Operating Officer of Quickly Hire, a staffing and recruiting agency.You'll hear the journey of a driven COO who shares her insights on building effective teams and fostering a thriving company culture. Emily discusses the importance of collaboration and adaptability in achieving ambitious goals, even when the path forward is uncertain.Discover a unique approach to scaling businesses through innovative solutions that prioritize flexibility and efficiency. Drawing from personal experiences and the company’s own practices, Emily explores how leveraging fractional talent can empower organizations to achieve impactful results while remaining agile in dynamic markets.This episode offers insights into the transformative power of embracing discomfort and taking risks in both professional and personal growth.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:The benefits of hiring fractional talent, including guaranteed weekly hours and the ability to grow teams. (9:54)The importance of communication skills and language proficiency for global talent. (14:13)Quickly Hire's marketing strategy, focusing on direct outreach and building a community for pros. (28:23)The challenges of managing a remote team and the importance of clear communication and regular check-ins. (30:52)And much more...Important LinksConnect with Emily: Website | LinkedInConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via Delphi

In today's episode of the Second in Command podcast, Cameron explores the challenges leaders face when trying to align their teams around a cohesive and forward-looking concept. He shows how miscommunication or the absence of a shared perspective can lead to frustration and missteps. By drawing on vivid storytelling and relatable analogies, Cameron highlights the importance of painting a detailed and inspiring picture that captures the essence of future possibilities, rather than relying on conventional methods that often fall short of creating meaningful connections.Discover the dynamics of motivation and how individuals find purpose when they can clearly see their role within a grander scheme. Learn how powerful this clarity can be in fostering creativity, unity, and excitement within a group. Cameron also offers practical advice for those looking to inspire and lead. Whether it’s seeking inspiration in nature, letting go of distractions, or using unconventional tools to fuel creativity, this episode provides actionable insights for shaping a compelling vision.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!In This Episode You'll Learn:Why crafting a three-year vivid vision is essential for creating excitement and alignment within an organization. (0:00) Strategies for mapping every aspect of your vision into tangible projects and creating a blueprint that prioritizes foundational tasks. (10:45)  How a well-articulated vision not only motivates employees but also inspires external stakeholders to rally behind your goals. (15:33)The ways in which vivid vision can help businesses secure financing, land significant contracts, and recruit top talent. (19:24)Practical tips on finding the right mindset and setting to unleash your creativity, including methods to overcome distractions and stay focused. (21:24)And much more...Important LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via Delphi

In today's episode of the Second in Command podcast, Cameron is joined by Ross Beyeler, Chief Operating Officer of Trellis, a full-service eCommerce solutions agency.During this fascinating conversation, you'll gain insights into the complexities of entrepreneurship, growth, and integration in the ever-evolving business landscape. Through personal anecdotes and insights, Ross reflects on the challenges of balancing ambition with vision, offering a candid perspective on lessons learned from early ventures.You'll discover the significance of clarity in leadership roles, the value of systems for scaling operations, and the power of strategic frameworks for managing organizational dynamics. By exploring tools that foster alignment and problem-solving, discover the necessity of intentional planning and thoughtful execution in the midst of rapid change.This episode offers actionable insights on driving growth, mastering leadership transitions, and thriving in a fast-paced, competitive environment.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:The formation of Growth Spark and its focus on E-commerce, particularly with Shopify. (13:54)The importance of understanding the "why" behind changes and involving the team in the decision-making process. (24:01)The long-term impact of COVID-19 on Trellis and the shift to a more digital-focused strategy. (33:55)The decision to sell Trellis to Zaelab and the vision shared by Evan, Zaelab's CEO. (33:49)Resources:Connect with Ross: Website | LinkedInMatt Wool and Robert "Bob" Glazier episodesImportant LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via Delphi

In today's episode of the Second in Command podcast, Cameron dives into his transformative journey, whose global experiences have reshaped his understanding of success, work, and personal fulfillment.Starting with a deep family legacy of entrepreneurship, Cameron recounts building businesses, scaling organizations, and cultivating a mindset that prioritizes leadership development. From co-founding impactful ventures to creating a mastermind community for second-in-command leaders, his story showcases the highs and challenges of scaling ambitious projects.Discover the pitfalls many entrepreneurs face — losing sight of hobbies, relationships, and personal growth amidst the demands of work. You'll find insights on stepping away from material excess and embracing experiences, relationships, and personal growth, which highlight a paradigm shift from work obsession to holistic living. Whether you're an entrepreneur, a leader, or someone seeking more balance, this episode promises to ignite meaningful reflection on what truly matters in both work and life.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!In This Episode You'll Learn:How a family legacy of entrepreneurial spirit shaped Cameron’s career, leading to ventures in franchising, leadership, and building globally recognized companies. (1:10)The importance of the COO role in scaling businesses, exemplified by his pivotal work with organizations like 1-800-GOT-JUNK. (2:20)How entrepreneurs can move beyond workaholism to prioritize their time and build stronger teams. (5:18)How shedding material excess and embracing experiences and relationships can lead to a richer, more meaningful life. (6:58)And much more...Important LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via Delphi

In today's episode of the Second in Command podcast, Cameron is joined by Lauren Nemeth, the Chief Operating Officer of Pinecone, a fully managed vector database company.The conversation explores the mindset, challenges, and strategies that fuel success. Lauren shares insights into what it takes to inspire high performance within teams, including the importance of cultivating strong middle-tier performers to unlock their potential.Reflecting on personal and professional struggles, Lauren reveals how perseverance, authenticity, and continuous learning shaped her path. You'll be invited to consider the role of resilience in navigating career setbacks and the importance of surrounding oneself with talented, driven individuals.This episode serves as both an inspiring narrative and a practical guide for anyone aspiring to lead with impact in an ever-evolving business landscape.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:The rapid innovation and investment in AI, noting the competitive landscape where partners can become competitors. (3:59)The role of AI in replacing or enhancing knowledge workers, and the need for employees to embrace AI tools. (5:25)The challenge of coming up to speed on the technical industry and inheriting a new team without a manager for seven months. (12:52)The importance of being well-rounded and gaining experience in different types of businesses and growth stages. (35:09)And much more...Resources:Connect with Lauren: Website | LinkedInImportant LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via Delphi

In today's episode of the Second in Command podcast, Cameron is joined by Jennifer Hudye, founder of Vision Driven, a company dedicated to helping entrepreneurs and CEOs craft, communicate, and execute transformative visions for their businesses.During the conversation, you'll discover the challenges leaders face when articulating and aligning their teams around a cohesive, long-term vision. Through engaging anecdotes and relatable examples, you'll learn how the lack of clarity and communication about a company's future direction can lead to scattered teams, costly turnover, and missed opportunities.Jennifer offers insights on balancing inclusivity with decisiveness when defining a company’s future. Through thought-provoking analogies, the conversation explores why overly collaborative processes can dilute bold ideas, while stressing that leadership ultimately requires courage and conviction.This episode provides actionable strategies for embedding this future-oriented blueprint into the fabric of an organization.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:Jennifer's experience of creating a vivid vision in 2016, inspired by a conversation with Cameron. (1:11)The common struggles CEOs face when crafting a vivid vision, such as not knowing what to include, overemphasis on strategy, and vagueness. (4:48)The cost of inaction and the ROI of having a clear vision. (15:57)The importance of replacing vision statements with vivid visions to inspire and align the team. (18:42)And much more...Important LinksConnect with Jennifer: Website | LinkedInConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via Delphi

What does it take to build a thriving injury law firm while transforming traditional roles into revenue-generating opportunities? In this episode of Second in Command podcast, Cameron Herold talks with John Nachazel, COO of the Mike Morse Law Firm, about his role in scaling the business from 24 to 210 employees. John shares how his data-driven approach, leadership mindset, and strong CEO-COO relationship have been instrumental in achieving exponential growth. John and Cameron delve into the value of the Entrepreneurial Operating System (EOS), the importance of fostering respect between the CEO and COO, and how John’s approach to leveraging data and problem-solving has created sustainable success. Whether it’s aligning team goals, managing leading versus lagging indicators, or finding creative ways to optimize expenses, this episode offers invaluable insights for anyone in a leadership role. Enjoy!In This Episode You'll Learn:How to foster a respectful and effective CEO-COO relationship [10:10]Why focusing on leading indicators can shape better business outcomes [8:11]The power of being the “second best” at every role as a COO [6:04]How turning expense areas into profit centers can revolutionize your business [42:15]Why embracing EOS principles can bring clarity and alignment to your team [31:32]And much more...Resources:Connect with John: LinkedInGet John’s book:  Fireproof: A Five-Step Model to Take Your Law Firm from Unpredictable to Wildly Profitable Important LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via Delphi

What does it take to build a powerful CEO-COO relationship? In this episode of the Second in Command podcast, Cameron Herold speaks with Scott Hardy, CEO of Top Class Actions, about the critical dynamics that drive collaboration and success between a CEO and their second in command. Scott shares how hiring a COO transformed his business, scaling it from $1 million to $10 million annually, and highlights the importance of trust, communication, and clearly defined roles.Scott and Cameron explore practical strategies for empowering a COO to thrive, including fostering open dialogue, managing conflicts constructively, and creating systems that ensure accountability without stepping on toes. Whether you’re a CEO looking to strengthen your partnership with your COO or a second in command aiming to support your visionary leader, this episode offers valuable insights into building a seamless and effective leadership team. Enjoy! In This Episode You'll Learn:Why trust and communication are the foundation of the CEO-COO relationship [10:55]The difference between a VP of Operations and a COO, and when to make the transition [9:28]How to manage conflicts constructively and ensure alignment within the leadership team [15:51]The importance of clear roles and responsibilities in fostering team collaboration [23:09]Strategies for empowering a COO to become a true integrator and decision-maker. [25:06]And much more... Important LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via DelphiBooks Mentioned:Crucial Conversations: Tools for Talking When Stakes Are High

In today's episode of the Second in Command podcast, Cameron is joined by Brent MacDonald, COO at AccessSync, an SaaS company dedicated to streamlining the sales of complex products for life science companies and accelerating patient access to these solutions.The conversation explores the strategies and philosophies that drive successful leadership in a fast-paced, transformative business environment. Brent shares insights into fostering a distinctive customer experience by blending technology, services, and data into an integrated model that sets his organization apart.The discussion also sheds light on the dynamics of leading a diverse team, including seasoned professionals with decades of experience. Brent reflects on the importance of humility, mutual learning, and leveraging individual strengths within a collaborative, flat organizational structure.This episode will leave you inspired to embrace bold decisions and take proactive steps to create meaningful change in your own life.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:AccessSync's business model, focusing on helping pharmaceutical brands sell more of their complex drugs and improve patient access. (12:50)The challenges of building a business with CEO Ryan Roberts, including the transition from a custom software development shop to a SaaS product. (19:53)The leadership dynamics within AccessSync, including the importance of having a capable and engaged leadership team. (27:31)The importance of being present and engaged in both personal and professional aspects of life. (55:15)And much more...Important LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via Delphi

What if you could create an image of your ideal self and then become that person? Hristo Arakliev, the COO of Hyperzon, shares a profound concept that could change how you view your own self-image.In this episode, Hristo Arakliev, the COO and co-founder of Hyperzon, a top-tier Amazon marketing agency, shares his unconventional journey to leadership. He emphasizes the importance of servant leadership, building a culture of trust, and managing both systems and flexibility. Hristo delves into the profound concept of the image we create for ourselves and how it impacts our happiness and self-worth. He shares a powerful quote, "One day when you're about to die, the person you are is going to meet with the person you could have been, and then you'll know, hell." This idea challenges listeners to align their actions with the person they believe themselves to be.Hristo's insights on the power of self-image and the importance of being true to oneself are truly transformative. By cultivating resilience, managing failures with humility, and leading with empathy, Hristo demonstrates the qualities of an exceptional COO.Dive deeper into Hristo's wisdom and learn how to become the person you've always envisioned by listening to the full episode.What You'll Learn in this Show:The importance of servant leadership and empowering othersStrategies for building a culture of trust and radical candorThe profound impact of self-image on happiness and satisfactionThe role of resilience and adaptability in leadershipHristo's unique approach to client relationships and Amazon marketingInsights on differentiating your business and leveraging revenue share modelsThe dynamics of a multi-partner COO-CEO structureHristo's favorite books and resources for personal growthand so much more…Important LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via DelphiBooks Mentioned:PrinciplesLiminal ThinkingA Hard Thing About Hard ThingsNever Split the Difference

What does it take to rise from the front lines to the top of a company? In this episode of the Second in Command Podcast, Cameron sits down with Rob Marsh, COO of Pyramid Foods, a grocery chain with over 35 locations spanning three states.Rob’s journey is nothing short of remarkable. Starting as a frontline employee, he worked his way through every role imaginable before stepping into his current leadership position. His story is a testament to perseverance, adaptability, and a human-centric leadership style.Rob and Cameron delve into the unique struggles of independent grocers in today’s competitive market, from adapting to rising costs and changing consumer habits to leveraging technology for operational efficiency. Rob also discusses the importance of building a strong company culture, investing in employee training, and fostering community connections.With Pyramid Foods donating over $22 million to local children’s charities, Rob underscores the value of purpose-driven leadership. Whether you're a grocery industry insider or an entrepreneur, this episode is packed with insights on how to grow big while acting smallIf you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!.In This Episode You'll Learn:Smart inventory strategies for a challenging retail environment [13:58]How Pyramid Foods balances local charm with regional growth [24:53]The importance of building a team culture that values personality and authenticity [32:52]Rob’s perspective on leveraging technology to stay competitive [40:19]How Pyramid Foods creates a lasting community impact through charity [48:55]Lessons in leadership and growth from Rob’s unique career journey [54:40]And much more...Important LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via DelphiBooks:The Great Game of BusinessA Stake in the Outcome: Building a Culture of Ownership for the Long-Term Success of Your Business

What does it take to build a culture that drives excellence, engagement, and happiness in the workplace? Today’s episode of the Second in Command podcast is another short excerpt from a conversation between Cameron Harold and Charles Schwartz, host of the I Am Charles Schwartz podcast. Together, they discuss actionable insights on creating a vibrant company culture that thrives on core values, alignment, and well-designed systems. From eliminating cultural "cancers" to branding your organization's everyday elements, Cameron reveals the strategies that turn workplaces into energized communities.Cameron explores the power of vivid visions, branding internal elements, and adopting a "system-first" mindset to solve recurring issues. Whether it’s about fostering joy and engagement or redefining leadership approaches, this episode provides a blueprint for building a culture that aligns with your company’s mission and goals.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!In This Episode You'll Learn:Why you should get rid of "cultural cancers" - negative influences that put the wrong energy into the company (01:31) 3 critical elements to align your team with a clear vision (03:35)Cameron's personal secrets to working smarter, not just harder (05:44)The "post-it note" test for effective, easy-to-follow systems (08:59)The surprising leadership lesson from Starbucks on fixing root causes (13:33)And much more...Important LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via DelphiBooks:Start with Why: How Great Leaders Inspire Everyone to Take ActionThe E-Myth Revisited: Why Most Small Businesses Don'T Work And What To Do About It

Today's episode of the Second in Command podcast is another short excerpt from a conversation between Cameron and Charles Schwartz, host of the I Am Charles Schwartz podcast.This time, Cameron reflects on his early entrepreneurial influences and the importance of clear, focused goals in business. Inspired by a formative experience with his father, Cameron shares how he learned that owning a business could provide freedom and flexibility—qualities that have since defined his career. Discover the three core pillars for business growth: prioritizing financial sustainability, cultivating an employee-focused culture, and leveraging public relations to increase brand visibility.This episode offers a glimpse into a strategic, intentional approach to business—one that emphasizes focus, passion, and the value of every moment,If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!In This Episode You'll Learn:The importance of time and control over one's schedule as a key benefit of entrepreneurship. (3:35)The concept of the "flywheel" and the need for a monomaniacal focus on a single mission. (5:12)Why understanding financial metrics, budgeting, and cash flow is vital for business success. (6:16)The long-term benefits of focusing on employee engagement and culture, which leads to growth and success. (7:41)And much more...Resources:Connect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders

Today's episode of the Second in Command podcast is a recast of a conversation between Cameron and Charles Schwartz, host of the I Am Charles Schwartz podcast.Throughout this fascinating conversation, Cameron and Charles dive into a refreshing perspective on navigating economic uncertainty and the mindset shifts that leaders can adopt to focus on what matters most. Learn the value of dialing in on core business fundamentals and concentrating on immediate, impactful actions rather than getting lost in the big-picture anxieties that many entrepreneurs face.You'll discover the power of strategic simplicity, lessons from industry giants, and insights on how smaller businesses can apply similar principles. A few recommended reads and real-world strategies offer practical takeaways, underscoring the importance of focused leadership and clarity.If you're interested in bolstering your leadership toolkit, this conversation offers inspiration and actionable advice to stay resilient and adapt, with recommendations on where to find more resources and training for growth.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!In This Episode You'll Learn:Cameron's transition from 1-800-Got-Junk to publishing books, speaking globally, as well as starting an online course and a mastermind community. (3:44)The importance of employee engagement, core values, and a vivid vision for a company's culture. (10:59)The concept of situational leadership and the need for leaders to adapt their style based on the skills and confidence of their team members. (28:17)Why leaders need to show appreciation for other teams while building a culture of collaboration and support. (41:06)And much more...Resources:Connect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders

Today's episode of the Second in Command podcast is a short excerpt from a conversation between Cameron and Charles Schwartz, host of the I Am Charles Schwartz podcast.You'll discover why, in today’s world, leaders often find themselves unprepared for the essentials of their roles. While athletes receive specialized training for every aspect of their performance, leaders are rarely given the same coaching for fundamental tasks—like delegating, running meetings, and managing time effectively.This episode shows that when leaders focus on strategic thinking and developing the people around them, they unlock significant potential, which fuels their organization’s growth from within.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!In This Episode You'll Learn:The importance of developing leaders who can scale with the company, beyond just using tools like Asana or ClickUp. (00:58)Why the primary role of a leader is to grow people and systems, rather than just focus on tasks. (2:21)How Cameron applies the concept of situational leadership in his work, such as focusing on different aspects of a podcast or team leadership. (6:03)The difference between experience and expertise, and why experience alone does not make someone an expert. (10:12)And much more...Resources:Connect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders

Today's episode of the Second in Command podcast is a recast of a conversation between Cameron and Govindh Jayaraman, host of the Paper Napkin Wisdom podcast. Govindh empowers entrepreneurs and leaders by sharing profound insights from top business minds, all distilled onto a simple paper napkin.During the conversation, Cameron and Govindh dive into leadership essentials for teams of all sizes, discussing how to foster confidence, trust, and growth in any organization. By focusing on appreciation and positive reinforcement, leaders can create environments where employees feel valued and empowered.You'll gain insight into the transformative effects of genuine, consistent praise and the importance of celebrating core values across all levels of an organization. Instead of focusing on correcting errors or assigning blame, discover the benefits of recognizing employees' strengths, promoting a safe space for growth, and building resilient professional relationships.This episode offers valuable tactics, such as shifting the focus from individual shortcomings to identifying system failures, to help leaders improve workplace culture.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!In This Episode You'll Learn:The origin of the two ladders metaphor, inspired by Cameron's experience with College Pro Painters. (1:03)Why leaders should focus on growing skills and confidence rather than managing day-to-day tasks. (7:25)The difficulty of overreaching with random training programs that are not aligned with an organization's purpose. (20:10)Why appreciation is a simple yet powerful tool for leaders to use in their interactions with their teams. (25:21)And much more...Resources:Connect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders

In today's episode of the Second in Command podcast, Cameron is joined by Bruno Franca, co-founder and COO of Shift Clinics, an organizational health and wellness firm located in Jeddah, Saudi Arabia.During the episode, Bruno shares his journey of navigating a rapidly growing company, discussing the challenges of scaling operations and managing a diverse workforce. You'll learn the importance of saying "no" to attractive ideas that may distract from the company's core focus, prioritizing operational excellence, and developing a resilient system that can meet the demands of a growing market.You'll hear about Bruno's personal growth as a leader. He reflects on his unconventional path to entrepreneurship, which began in a field he didn’t initially aspire to but eventually used as a vehicle to achieve his true passion for empowering others. This episode offers a powerful combination of business insight and personal wisdom, which will inspire you to pursue growth both professionally and personally.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:The two sides of Shift Clinics: B2C (physical rehabilitation and performance training) and B2B (corporate wellness programs). (13:22)How the business provides services in various locations without the need for multiple physical clinics, allowing for scalability. (16:25)The challenges of scaling traditional physiotherapy businesses and the advantages of Shift Clinics' hybrid model. (22:43)Bruno's approach to leadership, including the importance of understanding different perspectives and building a robust system. (42:55)And much more...Resources:Connect with Bruno: Website | LinkedInConnect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders

Today's episode of the Second in Command podcast is a recast of a conversation between Cameron and Tommy Mello, host of the Home Service Expert podcast.During the conversation, Cameron and Tommy explore the art of effective communication and the pivotal role it plays in entrepreneurial success. They discuss the nuances of idea sharing within teams, emphasizing the importance of understanding different communication styles.You'll gain insights into strategic decision-making, highlighting how assessing potential impacts and return on investment can guide leaders in prioritizing projects. Cameron discusses the balance between pursuing high-impact initiatives and focusing on foundational tasks that yield quicker results.With a focus on nurturing relationships within teams and prioritizing employee well-being, this episode ultimately conveys a powerful message: successful leadership is as much about building connections and fostering a supportive environment as it is about driving profits and performance.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!In This Episode You'll Learn:The concept of visionary and integrator roles, popularized by Gino Wickman, highlighting the need for CEOs to focus on vision and COOs on execution. (2:53)The importance of understanding the target audience, especially in the home services space. (13:40)Why leaders need to care about their employees' personal lives, dreams, and insecurities to build a more engaged and loyal team. (35:38)The value of clear communication and understanding the impact and ROI of new ideas. (59:16)And much more...Resources:Connect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders

In today's episode of the Second in Command podcast, Cameron is joined by John "Gucci" Foley, former lead solo pilot for the elite Blue Angels flight team, keynote speaker, philanthropist, and bestselling author of *Fearless Success.*During the conversation, Cameron and John dive into the mindset needed to achieve high performance, offering a unique perspective on overcoming fear and maintaining focus under pressure. John shares personal experiences from his professional journey, illustrating how challenges can lead to growth and mastery.You'll learn the intricacies of leadership within an organization, including how to inspire teams and maintain accountability while fostering a sense of purpose. John also offers insights into how you can apply these principles in your personal life, using daily practices like gratitude, meditation, and physical routines to stay aligned and centered. This episode provides an inspiring roadmap for those seeking to lead with both intensity and compassion.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:John's experiences joining the military, attending the Naval Academy, and eventually becoming a Blue Angel. (11:37)The importance of having the right mindset and beliefs in leadership. (15:05)John's approach to working with companies, such as painting a picture of excellence and inspiring leaders to adopt similar practices. (26:29)Why leaders need to be genuine, compassionate, and accountable, drawing parallels between military and business leadership. (39:43)And much more...Resources:Connect with John: Website | LinkedInConnect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders

Today's episode of the Second in Command podcast is a brief excerpt from a conversation between Cameron and Carl J. Cox, in which they discuss a powerful strategy for long-term success, sharing how a visionary goal can transform an organization's trajectory. Listen as Cameron recounts moments of setting seemingly audacious targets that felt nearly impossible at first glance but, with careful planning and execution, became attainable milestones. You'll discover the importance of aligning teams with goals that are both ambitious yet plausible. Cameron also shares a moment where he and his business partner, almost instinctively, agreed on a massive revenue target for their company. Through a systematic approach, they exceeded this goal, underscoring the importance of clear vision, structured planning, and the right mindset to fuel growth.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:The concept of a BHAG (Big Hairy Audacious Goal) and why vision statements should be replaced with vivid visions. (0:00)Why every business is a jigsaw puzzle with the vivid vision on the front, core values, core purpose, BHAG, and one-year plan as the four corners. (00:59)How Cameron internally sets goals for companies, focusing on employee net promoter score, customer net promoter score, profitability, and revenue. (2:26)And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - Unleash The Power Of Your COOCameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ Paul Graham article ‘Founder Mode’Connect with Cameron: Website | LinkedIn

In this episode of the Second in Command podcast, Cameron is joined by Lindsey Scrase, COO of Checkr, an AI-driven platform designed to make background screening more efficient.During the conversation, Lindsey shares her journey in navigating complex leadership challenges while embracing innovation in the workplace. She discusses the importance of maintaining open communication across all levels of an organization and how essential it is for leaders to continually remind and inform their teams.You'll discover the impact of criminal justice reform on hiring practices, offering a glimpse into Checkr's deep commitment to advocating for fair hiring policies. You'll also hear moving stories of individuals whose lives have been changed through new opportunities, showing the positive ripple effects that inclusive practices can have on companies and society as a whole. This episode offers insights on how AI can complement human workers rather than replace them, as well as how it can be an ally in innovation and growth.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:The story of Checkr's founders, Jonathan and Daniel, who started the company while working at Deliveroo. (9:52)The importance of staying hyper-focused and the rigorous process of deciding on new markets and product roadmaps. (14:01)The challenges of executing and closing deals in the enterprise space, including the need for product and engineering teams to be committed. (18:13)Why AI needs to be viewed in creative ways to drive efficiency and innovation. (23:37)The balance between delegating and inspecting what you expect, and the importance of ruthless ownership. (37:03)And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - Unleash The Power Of Your COOCameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ Paul Graham article ‘Founder Mode’Connect with Cameron: Website | LinkedInConnect with Lindsey: Website | LinkedIn

Today's episode of the Second in Command podcast is a recast of a conversation between Camero and Mahan Tavakoli, host of the Partnering Leadership podcast.The conversation dives deep into the dynamics of two key leadership roles that are crucial to a company’s success. Cameron and Mahan explore how the balance between these roles can be the driving force behind a thriving organization, touching on the importance of mutual trust, communication, and staying aligned.You'll learn about the evolving landscape of business, emphasizing how technological advancements are changing the way leaders need to operate. The discussion highlights the urgency of adopting new tools and practices, stressing that those who fail to embrace innovation risk being left behind.Cameron also offers a straightforward perspective on titles and roles, drawing from his vast experience to explain what companies truly need to maintain efficiency.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!In This Episode You'll Learn:The importance of staying updated with technology and AI to avoid being replaced by younger, more tech-savvy individuals. (6:13)The need for CEOs to understand their own strengths and weaknesses before hiring a COO to ensure a good fit. (11:49)Why the onboarding process is similar to a marriage, and why time away from the rest of the employees builds connection. (14:46)Why Cameron believes that executives who do not embrace AI will be at risk of being out of a job. (28:50)The importance of clarity in roles and responsibilities to avoid confusion and ensure effective decision-making. (31:52)And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - Unleash The Power Of Your COOCameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ Paul Graham article ‘Founder Mode’Connect with Cameron: Website | LinkedIn

In this unique episode of the Second in Command podcast, Cameron is joined by Mimi Somerman, President and COO of Equilibrium Labs, a biotechnology company at the forefront of liver health.Mimi shares insights from her time at a global beverage giant, where she honed her skills in brand management, operations, and process improvement. Her time in corporate America provided her with a deep understanding of finance, leadership, and logistics, preparing her for a thrilling pivot into a fast-growing industry that demands adaptability and innovation.You'll discover the challenges and rewards of transitioning from big business environments with well-established processes to smaller, rapidly growing companies where Mimi often had to build operations from scratch. Learn the importance of integrity, respect, and faith in guiding Mimi's career decisions, which ultimately led to her current role in a forward-thinking company. She now helps drive innovation in a global marketplace, applying everything she’s learned from her past while staying true to the values that matter most to her.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:The Equilibrium liver clinics' business model, which includes partnering with doctors and offering a license model for the equipment. (9:14)Mimi's experience with process creation in small companies and the importance of responsibility in remote work. (37:14)The concept of the "Rembrandt in the attic" and the value of data and intellectual property in building a successful business. (28:46)Her career journey, starting with Pepsi and moving to smaller companies with different ownership structures. (32:39)The importance of flexibility and adaptability in her roles, particularly in entrepreneurial environments. (42:50)And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - Unleash The Power Of Your COOCameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ Paul Graham article ‘Founder Mode’Connect with Cameron: Website | LinkedInConnect with Mimi: Website | LinkedIn

Today's episode of the Second in Command podcast is a recast of a conversation between Cameron and Erik Huberman, host of the HawkeTalk podcast.The conversation explores Cameron's journey and how he navigated the complexities of various entrepreneurial ventures, starting from his early experiences with auto body shops and college franchises.You'll learn about a significant career transition where Cameron moved from a highly operational role to becoming a sought-after coach for high-level executives.Cameron also offers profound personal lessons he's learned throughout his career. From understanding the significance of surrounding oneself with inspiring and successful individuals to the realization that the journey itself is more important than the destination, he offers valuable advice for aspiring entrepreneurs. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!In This Episode You'll Learn:Cameron's early experiences with entrepreneurship, such as caddying at the golf club and recycling coat hangers. (4:12)How he joined the head office of College Pro Painters and expanded the business to the West Coast. (17:49)The transition to coaching entrepreneurs after leaving 1-800-GOT-JUNK. (26:53)The importance of being in the right communities and learning from successful entrepreneurs. (32:19)And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - Unleash The Power Of Your COOCameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ Paul Graham article ‘Founder Mode’Connect with Cameron: Website | LinkedIn

In this unique episode of the Second in Command podcast, Cameron is joined by Rod Neuenschwander, co-founder of Gift·Ology with the late John Ruhlin, author of “Giftology.”During the conversation, Rod shares key lessons learned from years of experience in leadership and organizational growth. You'll discover the value of preparing successors early on to ensure the longevity of a company's vision and culture. Cameron and Rod explore how documenting personal operating systems and thought processes can enhance team collaboration and ensure others understand leadership decisions. You'll hear how Rod, early in his career, created a "ruling way" to clarify his decision-making style, allowing others to better align with his approach.This episode offers a more dynamic approach to business, combining steady leadership with bold creativity, a blend that's essential to navigating complex business environments.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:How Rod met John Ruhlin (the late co-founder) and their initial business ventures. (11:39)Rod's role as the brains behind Gift·Ology, which allowed John Ruhlin (the late co-founder) to focus on his strengths. (19:10)The initial emotional impact of John's passing and the need for a logical plan. (24:32)The concept of "The Ruling Way" and how it helped Rod document his thought process. (35:00)And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - Unleash The Power Of Your COOCameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ Paul Graham article ‘Founder Mode’Connect with Cameron: Website | LinkedInConnect with Rod: Website | LinkedIn

In today's episode of the Second in Command podcast, Cameron explores the critical yet often overlooked phase of employee onboarding.He argues that the time spent recruiting and interviewing should be matched by an equally intensive onboarding period. By thoroughly immersing new hires in the company's culture, processes, and people, organizations can set them up for success and prevent the overwhelming confusion that comes from being thrown into the deep end.From meeting key team members and sitting in on various departmental meetings to understanding the company's core values and long-term vision, Cameron outlines a comprehensive 90-day plan.The episode offers valuable insights into refining the hiring process to avoid common pitfalls and emphasizes the importance of ongoing mentorship and clear communication for sustaining a thriving workplace culture.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!In This Episode You'll Learn:Why spending as much time onboarding as on recruiting can make a significant difference. (0:00)The value of having new hires sit in on various company meetings to observe and take notes. (1:33)The importance of tackling low-effort, high-impact projects first to build trust and confidence within the team. (4:30)Why a strong interview process can eliminate the need for a 90-day evaluation period. (5:44)The difference between mentoring and coaching, and why mentoring might be more beneficial for leaders. (8:06)And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - Unleash The Power Of Your COOCameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ Paul Graham article ‘Founder Mode’Connect with Cameron: Website | LinkedIn

In today's episode of the Second in Command podcast, Cameron is joined by Gaurav Agarwal, the COO of ClickUp, a project management and productivity tool that helps teams manage tasks, projects, and goals more effectively.During the conversation, Cameron and Gaurav dive into the intricacies of effective leadership and the mindset required for success in fast-paced business environments. You'll learn the importance of systems thinking—creating processes that address root causes rather than symptoms. You'll gain insights into cultivating a culture of intellectual honesty and objectivity, where understanding the interplay between people, processes, and technology leads to more effective problem-solving and decision-making. Through creative approaches like cross-functional gatherings and team events, Gaurav underscores the importance of humanizing work and building genuine connections among employees, even when they aren't physically present together.This episode provides a compelling narrative on leadership, ambition, and the drive to make the most out of every opportunity.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:Gaurav's background as a systems thinker, people leader, and someone who has moved between India, Singapore, Japan, and the United States. (1:42)His career journey, starting with a degree in engineering and working in Singapore for Barclays Capital. (9:13)The importance of learning from everyone and getting quick wins in the first 90 days. (18:34)The value of systems thinking in leadership, ensuring that leaders can run a business holistically. (27:28)Gaurav's approach to leadership, focusing on building a culture of growth mindset and entrepreneurial spirit. (38:12)And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - Unleash The Power Of Your COOCameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ Paul Graham article ‘Founder Mode’Connect with Cameron: Website | LinkedInConnect with Gaurav: Website | LinkedIn

In today's episode of the Second in Command podcast, Cameron discusses the essential strategies for attracting and retaining top-tier talent for executive roles. The conversation emphasizes the importance of creating a strong company brand and leadership presence online, as well as the necessity of conducting rigorous interview processes to identify true A players. Cameron also explores the nuanced topic of compensation, particularly the complexities surrounding equity and bonuses. He argues that fair and substantial base pay, along with generous vacation policies, can better motivate top talent than traditional bonus structures, which may inadvertently demotivate employees.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!In This Episode You'll Learn:The essential elements your company needs to attract high-caliber executives. (0:50)Why traditional job postings won’t land you a top-tier second in command. (2:25)The benefits of using specialized executive search firms to find and recruit exceptional COO candidates. (2:50)The pitfalls of giving away equity too freely, and strategies for ensuring equity is earned and tied to performance. (4:50)Why performance-based bonuses might not always motivate employees. (6:00)And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - Unleash The Power Of Your COOCameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

In today's episode of the Second in Command podcast, Cameron is joined by Joe Minarik, Chief Operating Officer for DataBank, a provider of enterprise-class data center, cloud, and interconnection services.During the conversation, Cameron and Joe dive into the challenges and rewards of transitioning into a new leadership role within a different organizational culture. He highlights how listening and relationship-building are key to earning the trust and respect of team members, especially when managing expectations and setting priorities in an evolving business environment.You'll discover the importance of coaching and developing people within an organization. With an emphasis on talent growth and empowerment, Joe explains how the success of a business relies heavily on cultivating the strengths of its team, rather than simply focusing on technical tasks or immediate business needs.This episode offers valuable advice from Joe's years of experience, emphasizing the power of patience, learning from those on the front lines, and focusing on problem-solving as a way to fuel personal and professional growth.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:Why many employees leave high-paying jobs at hyperscalers to return to smaller companies with a better culture and more fulfilling work. (9:16)The technical aspects of data centers, including latency, connectivity, and the importance of being close to population zones. (13:05)Joe's background in system administration and network engineering, and how he transitioned from technical roles to management and business leadership. (19:33)The difficulties of meeting people virtually and the importance of face-to-face interactions in building trust and understanding. (23:53)And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - Unleash The Power Of Your COOCameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

In today's episode of the Second in Command podcast, Cameron is joined by Johnathan Grzybowski, Co-Founder, Head of Operations, Marketing, Sales and Strategy for Penji, a creative technology company that leverages some of the world's most talented graphic designers to serve business owners in need of design work.During the conversation, Cameron and Johnathan discuss the rapid advancements in technology and communication, touching on futuristic ideas that seem almost surreal. You'll learn how emerging tools might reshape the way we exchange ideas, with the possibility of achieving instant, precise communication on the horizon.The discussion shifts to the essentials of running a modern business with distributed teams. Johnathan shares insights on how to maintain clear communication across global teams, emphasizing the importance of setting expectations, following up, and ensuring respect for all team members, regardless of location.This episode offers insights on lessons learned from both successes and missed opportunities, underscoring the importance of persistence, data-driven decisions, and the pursuit of long-term goals in both business and life.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:Penji's strategy of leveraging SEO and data to target their audience effectively, ensuring their ads are seen by the right people. (2:25)Penji's choice to use AI tools and the importance of human involvement in the creative process. (8:51)Johnathan's experience with building a global team and the importance of clear communication and respect. (21:06)The challenges of managing a remote team and the importance of clear communication and follow-up. (44:29)And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - Unleash The Power Of Your COOCameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

In today's episode of the Second in Command podcast, Cameron is joined by Tod Melnyk, COO of Martell Media, Dan Martell's media production company.During the conversation, Tod reflects on the early days of his career and the valuable lessons he learned along the way. The conversation touches on the importance of surrounding oneself with good mentors and leaders, and how early experiences in a fast-paced industry helped shape his approach to leadership.You'll discover the nuances of leadership in the modern world, as Tod shares insights on time management, self-awareness, and the importance of hiring self-driven individuals. He emphasizes the need for leaders to be mindful of their brand and reputation, highlighting how these factors play a crucial role in decision-making processes.This episode offers insights on the importance of asking for help and learning from others, setting the stage for continued growth and success in any career.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:Tod's involvement with Martell Media, which began when Dan Martell decided to go pro with his studio and brand. (2:44)The three core values of Martell Media: be the example, build the people, and simple scales. (11:31)The two primary engines of Martell Media: the media side, which produces content for free, and the revenue side, which includes coaching and group coaching programs. (23:39)The importance of having a growth mindset and how it helps in building a team that is always pushing themselves to the next level. (38:11)And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - Unleash The Power Of Your COOCameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

In today's episode of the Second in Command podcast, Cameron explores the pivotal moment when entrepreneurs consider hiring a COO. You'll discover three key motivations behind this decision: the pursuit of financial stability, reclaiming personal time, and focusing on areas of personal strength within the business.Throughout the episode, Cameron illustrates his points with anecdotes from his extensive experience, highlighting both successful integrations of COOs and cautionary tales where mismatches led to operational challenges. The advice you'll find here underscores the critical role of self-awareness in defining the position's parameters and finding a complementary match that enhances rather than disrupts the business's momentum and leadership dynamics.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!In This Episode You'll Learn:Why you should consider hiring a COO - financial stability, reclaiming personal time, and focusing on strengths within the business. (1:22)Why the inability to develop employees due to time constraints and overwhelming opportunities needing execution may indicate that it's time to hire a second-in-command. (3:12)Mistakes to avoid when hiring a COO or similar role, such as misjudging the appropriate title and responsibilities based on needs and budget. (4:29)The importance of defining the role and scope clearly before hiring, including matching skills, personality, and leadership style to the business needs. (7:38)And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - Unleash The Power Of Your COOCameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

In today's episode of the Second in Command podcast, Cameron explores the critical importance of delegation for high-level executives and business leaders. You'll learn why successful leaders should focus on tasks that align with their unique abilities and high hourly rates, delegating all other responsibilities to more cost-effective resources. Hear the story of Bobby Harris, who shifted his routine by delegating all tasks below a certain value, which serves as a compelling example of how effective delegation can lead to significant business growth and personal efficiency.This episode highlights the transformative power of strategic delegation, illustrating how it can free up time for executives to focus on high-impact activities that drive their business forward.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!In This Episode You'll Learn:Why delegating tasks that can be done by others is crucial for high-level executives. (2:00)Insights into how your effective hourly rate impacts decision-making and task management. (3:00)How to systematically offload tasks that do not align with your unique abilities or effective hourly rate. (4:00)The relationship between delegating administrative tasks and increasing overall business productivity. (5:00)And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - Unleash The Power Of Your COOCameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

In today's episode of the Second in Command podcast, Cameron is joined by Trap Kloman, the President and Chief Operating Officer of Commonwealth Financial Network.During the conversation, Cameron and Trap discuss the art of leadership and the nuanced strategies that set successful companies apart. You'll learn how creating open channels for feedback, even in unexpected ways, can foster a culture of transparency and innovation.Discover the challenges and rewards of transitioning leadership within a well-established company. Through personal anecdotes, Trap shares how integrating external executives and even family members into a legacy business can be approached with care and intentionality.This episode serves as a compelling exploration of what it takes to lead effectively in a dynamic business environment, offering practical insights and inspiration for their own leadership journeys.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy! In This Episode You'll Learn:Why paying close attention to both employee and client needs can lead to sustainable growth and enhance overall organizational performance. (05:28)The complexities of integrating external executives and family members into a legacy business, and how thoughtful planning can ensure success. (20:45)The significance of mentorship in leadership development, and how collaboration with experienced colleagues can accelerate personal and professional growth. (28:17)The strategic decision to spin off a successful IT platform into an independent company, and how this move set the stage for future growth. (41:17)Practical advice on building confidence, understanding your strengths and weaknesses, and surrounding yourself with a complementary team for long-term success. (45:53)And much more... Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

In today's episode of the Second in Command podcast, Cameron is joined by Tim Jacobsen, COO of Ra Optics, as they dive into the intriguing world of innovative health solutions and entrepreneurial challenges. You'll learn how Ra Optics has attracted attention from high-profile celebrities and what sets their approach apart in a competitive market. The discussion looks at the evolving focus on light and its impact on well-being, contrasting historical breakthroughs with modern trends.Cameron and Tim also explore the complexities of managing a global team, especially when facing the challenges of different time zones and remote work dynamics. Gain valuable insights into maintaining clear communication and effective delegation within a growing organization.This episode is a compelling blend of practical advice and personal anecdotes, making it a must-listen for those interested in leadership and innovation.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:Why celebrities are increasingly endorsing light-based health products and how this trend has impacted Ra Optics' brand and mission. (22:05)How Tim manages communication and coordination with a geographically dispersed team, including the strategies used to stay aligned despite time zone differences. (25:57)How Jacobsen identifies and resolves bottlenecks within the company, emphasizing the role of effective delegation and process improvement in maintaining operational efficiency. (29:21)How focusing on empathy and personal connections can differentiate a business in an era dominated by technology and AI. (31:39)The importance of taking risks and learning from failures, and how early career setbacks can be valuable stepping stones for future success. (38:21)And much more...Important LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via Delphi

In today's episode of the Second in Command, Cameron explores the often contentious topic of employee bonuses and their impact on motivation. Challenging traditional views, he argues that for seasoned professionals, performance-based bonuses can be more demotivating than motivating.You'll discover the importance of fair and consistent pay, aligning with Maslow's hierarchy of needs to ensure employees feel valued and secure without the constant pressure of chasing bonuses. This approach fosters a more genuine and sustained commitment to the company’s goals.From offering more vacation time and flexible work arrangements to providing stock options and unique learning opportunities, these strategies focus on recognizing and rewarding employees in ways that resonate deeply with them.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!In This Episode You'll Learn:The benefits of personalized rewards such as stock options, more vacation time, flexible work arrangements, and unique learning opportunities. (4:09)How prioritizing employee happiness can lead to exceptional performance and loyalty. (5:14)Why profit sharing can backfire during financial downturns and why rewarding growth may be a more sustainable strategy. (6:43)How supporting employees' entrepreneurial ambitions can benefit both the individual and the company. (10:35)The advantages of mandating vacation time to ensure employees decompress and return more productive. (11:51)And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

In this, the 400th episode of the Second in Command podcast, Cameron is joined by Jared Orton, President of the Savannah Bananas baseball team and traveling club.The conversation explores the innovative approach of a unique sports organization that has redefined entertainment and competition. Jared shares the creative philosophy behind the team, embracing the idea that fans crave authenticity and excitement, even if it means their team might not always win.You'll discover how the team has navigated the complexities of expanding their brand while staying true to their core values of fun and spontaneity. The discussion also touches on the cultural adaptability of their model and the potential of introducing it to international markets.This episode illustrates the transformative power of innovative thinking and passionate leadership in creating a truly unique and captivating experience.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:The unique dynamics between the CEO and COO in running an innovative sports team, balancing creativity and operations. (1:00)The strategies used to create an unforgettable fan experience, blending traditional sports elements with unique entertainment. (10:30)The delicate balance between providing entertainment and maintaining authenticity in sports to keep fans invested.The balance between rapid decision-making and meticulous planning to avoid costly mistakes while fostering innovation. (46:46)The value of humble and intentional leadership in guiding a team through uncharted territory and celebrating their successes. (47:10)And much more...Important LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via Delphi

In today's episode of the Second in Command, Cameron discusses the essential metrics and strategies for acquiring new customers. He emphasizes the importance of understanding the lifetime value of a customer and how this figure can inform decisions on marketing spend and customer acquisition costs. You'll discover a compelling analogy involving a hypothetical casino scenario to illustrate how businesses should think about their investment in customer acquisition. By shifting focus from minimizing costs to maximizing the value and speed of return on investment, companies can outpace competitors and achieve sustainable growth.Cameron also offers practical advice on leveraging global talent for cost-effective cold calling and sales roles. He discusses the advantages of outsourcing to regions like Latin America and South Africa, where skilled professionals can be hired at a fraction of the cost of their US counterparts. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!In This Episode You'll Learn:Why understanding the lifetime value of a customer is crucial for internet companies and how it impacts revenue and gross margin calculations. (1:24)The critical factors that determine how much you should be willing to pay to acquire a customer, including the speed of revenue generation and cash conversion cycles. (2:41)Why it's more beneficial to focus on the potential returns from higher spending on customer acquisition rather than minimizing costs, and how this can help outpace the competition. (3:28)Strategies for getting featured in trade journals and using that coverage to boost your marketing efforts by sharing articles and interviews with prospects. (5:36)And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

In today's episode of the Second in Command, Cameron explores the critical importance of coaching within leadership development. He emphasizes the necessity for companies to invest in comprehensive training programs, akin to internal MBAs, to foster essential leadership skills such as situational leadership, delegation, and time management. You'll learn the complexities of hiring high-level executives like CFOs. Cameron also underscores the challenge companies face when they lack the technical expertise to adequately assess candidates' qualifications. To mitigate this, he suggests leveraging external advisors or members of mastermind communities to conduct technical interviews.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!In This Episode You'll Learn:Why coaching is a fundamental leadership skill and how it contributes to the overall growth of employees. (1:00)How fostering a culture where employees feel comfortable asking for help can lead to better results and personal growth. (1:00)The challenges of hiring for high-level positions such as CFOs without having the technical expertise. (2:31)The benefits of involving external experts in the hiring process to ensure you are making informed decisions. (2:31)And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Today's episode of the Second in Command podcast features a conversation between Cameron and Benjamin Surman, Chief Operating Officer at Somewhere.com.During the conversation, Benjamin shares insights on how his company evolved and thrived amidst the challenges posed by a global event that forced many businesses to adapt to remote work. You'll discover the initial strategies that propelled Somewhere.com forward, emphasizing the importance of automation and efficiency in streamlining operations.Learn Benjamin's philosophy on business management and leadership, stressing the need to treat every client's business as one's own. This approach fosters a deep sense of empathy and commitment to delivering high-quality service, which in turn enhances client satisfaction and loyalty. This episode offers a blend of practical business strategies and inspirational insights, making it a must-listen for aspiring leaders and entrepreneurs.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:How Somehwere.com leveraged the sudden shift to remote work during COVID-19 to innovate and find new opportunities for growth. (02:00)The importance of uncovering hidden issues within a company and creating solutions that drive growth and productivity. (27:09)Benjamin's daily routine as a leader, including staying aligned with the company's vision and managing a growing team. (35:06)Strategies for avoiding the pitfalls of getting bogged down in minutiae while ensuring important decisions are made efficiently. (36:58)And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

In today's episode of the Second in Command, Cameron discusses the intricate responsibilities of CEOs and COOs, emphasizing that no two leaders have the same duties. You'll discover the significance of correctly defining roles and compensation, ensuring that executives stay focused on their primary tasks. Cameron introduces his coaching philosophy, which revolves around three pillars: direction, development, and support. The conversation also touches on the dynamics between different departmental heads and the CEO, exploring how delegating tasks based on personal strengths can enhance productivity. This episode highlights the benefits of investing in leadership rather than replacing staff, thereby maintaining stability and encouraging long-term success.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!In This Episode You'll Learn:Cameron’s coaching framework, focused on ensuring leaders work on the right tasks, developing their skills, and providing necessary support. (0:30)How to keep your team focused by regularly setting and checking their priorities, from quarterly objectives for C-level executives to daily tasks for directors. (1:00)The benefits of delegating tasks according to individual strengths and preferences. (2:07)The importance of a clear org chart to streamline communication and responsibility within the company. (2:28)How to adjust your leadership approach according to the seniority and needs of your team members, ensuring effective coaching and development. (3:55)And much more... Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Today's episode of the Second in Command podcast features a conversation between Cameron and Ronald Beauford, General Manager and Senior Vice-President of Strategic Development and Commercialization at Intelligent Threads.During the conversation, they explore the journey of an entrepreneurial venture, revealing the dynamics of bringing an innovative product to market. Ronald discusses the initial challenges and unexpected successes encountered during Intelligent Threads' early trade shows, which confirmed the commercial viability of their unique offerings.You'll discover the various strategies he has employed to expand the business, including entering new markets and leveraging partnerships. Gain insights into the complexities of managing a wide range of product SKUs, the importance of data-driven decisions, and the challenges of marketing a high-end product in a competitive landscape.This episode offers you a sense of the dedication and strategic thinking required to scale a business and the importance of fostering a strong company culture.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:Why Intelligent Threads chooses a direct-to-consumer approach over platforms like Amazon, focusing on maintaining brand integrity and higher profit margins.Tips on staying focused as a leader, managing multiple business areas, and the importance of aligning daily activities with strategic goals. Intelligent Threads' growth strategy, including the importance of PR, social media presence, and community involvement for business expansion.How Ronald's extensive military and corporate background has shaped his leadership style, emphasizing people development and building a strong company foundation.And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

In today's episode of the Second in Command, Cameron explores the intricate dynamics of executive leadership, focusing on the crucial interplay between two top roles in the corporate hierarchy. You'll learn how the complementary strengths and weaknesses of these roles can significantly impact a company's performance and strategic direction. Cameron offers real-life anecdotes and practical examples illuminating the nuanced responsibilities and expectations placed on these leaders, offering valuable insights into effective management and organizational success.This episode offers a deeper understanding of how to cultivate a balanced and dynamic leadership team capable of navigating complex business challenges and driving growth.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!In This Episode You'll Learn:The differences between roles like Operations Manager, Director of Operations, VP of Operations, and COO. (1:22)Why the COO's role can vary widely and should be tailored to the CEO's weaknesses and the company's needs. (2:21)Examples of how different strengths in CEOs and COOs can create a balanced leadership team.  (4:14)How the skills needed from a COO can change as the company grows and evolves. (4:14)And much more...Important LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via Delphi

In today's episode of the Second in Command, Cameron discusses a bold organizational overhaul that reshaped roles and titles across a rapidly growing company. You'll hear the story of a strategic decision to reevaluate and retitle all 600 employees of a company in a single day. This move aimed to align titles with actual job scopes, from VP-level roles down to directors, ensuring clarity and fairness in organizational structure. Cameron explores the complexities of compensation tied to strategic insight, P&L responsibility, and autonomy, highlighting the importance of accurate job classification in fostering a cohesive and productive workforce. This episode offers insights into navigating organizational growth and maintaining operational effectiveness through decisive leadership actions.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!In This Episode You'll Learn:Why, in rapidly growing companies, early employees may receive inflated titles like VP without corresponding responsibilities. (1:27)Why it's better to retitle everyone in the organization on a single day to align titles with actual responsibilities. (2:41)The reasons why titles should reflect strategic insight, P&L responsibility, and autonomy. (4:46)The importance of basing compensation on local cost of living and market rates to ensure fairness across different regions. (6:54)The value of clear communication and transparency when making organizational changes to avoid confusion and dissatisfaction among employees. (9:16)And much more...Important LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via Delphi

In today's episode of the Second in Command podcast, Cameron dives into the strategies he utilized to successfully market his six books, focusing particularly on his latest release, "The Second in Command." You'll discover a comprehensive list of practical and cost-effective tips, such as how he leveraged personal connections, social media, and various marketing channels to boost his book's visibility. Cameron also offers his thoughts on the power of personal outreach, detailing how he contacted well-connected individuals and referral partners to promote his book.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!In This Episode You'll Learn:The importance of creating a book that naturally attracts positive reviews and word-of-mouth marketing. (1:03)The power of creating a list of well-connected individuals who can help boost early Amazon reviews. (3:45)The benefits of asking referral partners to email their lists about your book. (4:40)How requesting coverage in various newsletters can enhance your book’s visibility. (6:30)The surprising effectiveness of including a book promotion in your email signature for increased sales. (10:30)And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Today's episode of the Second in Command podcast features a conversation between Cameron and Chris Beer, co-founder and integrator at BuildYourOrg, an organization that helps teams build, scale and grow through acquisitions.During the conversation, they explore the fascinating dynamics of organizational leadership and the crucial roles that visionaries and their counterparts play. You'll discover the intricate balance required between a company's driving force and the practical implementation of their ideas. Gain insights into how a complementary partnership can propel an organization towards greater efficiency and innovation, particularly focusing on the unique challenges and advantages this dual-leadership structure offers.Chris also offers practical tips on recruiting the right talent and fostering a culture of continuous improvement and adaptability.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:The four readiness factors - financial, psychological, lifestyle, and unique ability - that visionaries must consider before bringing on an integrator. (24:44)The importance of emotional readiness and the role clarity needed to create a successful partnership between a visionary and an integrator. (26:22)How tools like the Colby profiles can help in identifying the different strengths and work styles of visionaries and integrators, and how they can improve team dynamics. (27:02)Strategies for establishing a strong working relationship between visionaries and integrators, including shared language and redirecting end runs. (28:36)Practical tips on how visionaries can identify and recruit the right integrator for their company, emphasizing the need for role clarity and honest self-assessment. (40:11)And much more...Important LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via Delphi

Today's episode of the Second in Command podcast is a recast of a conversation between Cameron, Beth Ayers and Brandon Mesinga, hosts of the Operations Room podcast.The conversation explores the priorities facing COO’s in 2024, how the COO role is changing, as well as the commonalities found across COO roles.You'll discover what to do with a controlling CEO and how COOs should think about their relationship with the CEO. The discussion highlights the importance of balancing operational efficiency with visionary leadership.Cameron also offers some insights into the critical role of genuine human connection in leadership and why, beyond strategies and systems, truly caring for employees as individuals can drive exceptional performance and loyalty. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!In This Episode You'll Learn:Why the transition from COO to CEO requires a shift in focus towards vision, culture, and broader leadership questions (15:00)The dangers of focusing solely on revenue without profitability. (29:15)The value of continuous learning and integration of new technologies in business operations. (30:45)The rise of COO communities and the benefits of collaboration among operational leaders. (33:30)The importance of asking the right questions to address systemic issues. (43:14)And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Today's episode of the Second in Command podcast is a recast of a conversation between Cameron and Erik Huberman, host of the HawkeTalk podcast.The conversation explores Cameron's journey and how he navigated the complexities of various entrepreneurial ventures, starting from his early experiences with auto body shops and college franchises.You'll learn about a significant career transition where Cameron moved from a highly operational role to becoming a sought-after coach for high-level executives.Cameron also offers profound personal lessons he's learned throughout his career. From understanding the significance of surrounding oneself with inspiring and successful individuals to the realization that the journey itself is more important than the destination, he offers valuable advice for aspiring entrepreneurs. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!In This Episode You'll Learn:How Cameron thrived in various roles, from an auto body shop to college franchises, maintaining an entrepreneurial mindset even when he wasn't the founder. (07:55)The strategies used to scale businesses from millions to hundreds of millions in revenue without incurring debt, emphasizing the importance of pricing and core values. (26:41)The impact of coaching on company growth, including examples of successful coaching engagements with prominent companies. (33:39)The benefits of being part of entrepreneurial communities and mastermind groups to continually learn and be inspired. (36:47)And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Today's episode of the Second in Command podcast features a conversation between Cameron and Steven Whitehouse, COO Alliance member and the director of operations at Southeastern Tank, Inc. During this conversation, Steven shares his unique approach to balancing multiple roles within a growing company.You'll gain insights into his strategies for implementing innovative systems while maintaining core operations, and how he navigates the challenges of prioritizing tasks to prevent burnout. Discover how Steven shifted from a stoic mindset to embracing openness, and how this shift has transformed his relationships with his team. Steven also offers insights on the critical importance of building trust and the surprising ways vulnerability can strengthen a team’s cohesion and productivity. You'll find a wealth of practical tips and heartfelt reflections, making it a must-listen for anyone looking to enhance their leadership skills.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:The importance of being trusted to run the business with autonomy, while maintaining checks and balances to ensure responsible decision-making. (15:25)The challenges of implementing new ideas and systems within the first year, and the need to prioritize and avoid taking on too many projects at once. (16:10)How being vulnerable and open with a team can improve relationships and trust, making the team stronger and more cohesive.(23:59)The importance of having open and honest discussions with the CEO to prioritize new ideas, implementing at the right time without overwhelming the team. (28:11)And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Today's episode of the Second in Command podcast is a recast of a conversation between Cameron and Benji Carlson, host of the Contractors Evolution podcast. They explore the intricacies of business growth, emphasizing the critical transition phase for companies expanding from $10 million to $100 million in revenue. Cameron advocates for the necessity of hiring experienced outsiders who bring a wealth of expertise, autonomy, and a fresh perspective to the table, distinguishing them from internal promotions that might not always be equipped to handle the complexities of rapid scaling. With his rich background in guiding businesses to success and his role in the exponential growth of 1-800-GOT-JUNK?, Cameron shares his wisdom on the importance of matching the CEO's strengths with a second in command's capabilities, highlighting the unique dynamics of this partnership in driving business growth.The conversation shifts into a discussion on the evolving expectations of equity and compensation within the business world. Cameron challenges the prevailing notion that equity is a necessary component of compensation for second in commands, arguing instead for the creation of a compelling company culture and offering alternative forms of recognition and reward. He brings attention to the nuanced reality that while the demand for equity has risen, it's not as prevalent or necessary as many assume. Drawing on his experience and a survey of COO Alliance members, Cameron suggests that focusing on non-equity forms of motivation can be equally, if not more, effective in attracting and retaining top talent.Venturing beyond the confines of business strategies, Cameron and Benji explore the essence of personal fulfillment and the significance of designing a life that extends well beyond the boardroom. Reflecting on their journeys toward achieving balance and contentment, they discuss the importance of intentional living, pursuing passions, and cultivating meaningful relationships. Cameron shares insights into his own life transformation, underscored by his decision to prioritize happiness, health, and relationships over conventional success metrics. This candid conversation serves as a reminder of the importance of crafting a holistic approach to life that embraces personal growth, leisure, and the pursuit of happiness alongside entrepreneurial ambitions.Enjoy!In This Episode You'll Learn:Why, as companies transition from $10 million to $100 million in revenue, bringing in external experts with prior P&L responsibility and experience in scaling businesses is crucial. (0:00)Cameron's journey towards finding joy and fulfillment beyond professional achievements. (1:03)The pivotal role of the second in command in alleviating the CEO's burden and driving growth. (2:42)The evolution of compensation structures and the misconception that equity is a necessary part of a compensation package for top executives. (15:27)The necessity of a transition period of up to a year for new second in commands to fully integrate into their roles. (19:32)Cameron's decision to intentionally design his life to include hobbies, travel, and quality time with family and friends. (24:03)Strategies for ensuring the well-being of the second in command, reflecting on the mutual support system necessary between a CEO and their COO to prevent burnout and maintain a healthy work-life balance. (32:01)Cameron's personal philosophy on life, happiness, and the legacy he wishes to leave, focusing on personal relationships, health, and enjoyment of life's journey. (36:09)And much more...Important LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via Delphi

Today's episode of the Second in Command podcast is a recast of a conversation between Cameron and Linh Podetti, host of the EO Business podcast. During the conversation, Cameron explores the vital role of a COO in entrepreneurial success, drawing on his extensive experience with businesses such as 1-800-GOT-JUNK. He emphasizes the importance of the COO as a complement to the CEO, focusing on operational areas that the CEO may not excel in or find draining. Cameron discusses his journey and the evolution of his role, highlighting how different stages of company growth require different leadership skills. He also introduces his new book, "The Second in Command," which captures his insights and strategies for cultivating effective second-in-command leadership.They discuss how to find and nurture a COO. Cameron advises that internal promotion to COO might be challenging as the company grows, suggesting that hiring from outside can bring in necessary expertise and perspective. He further explores the complexities of compensation in leadership roles, particularly around the topic of equity, noting a shift in trends where not all leadership positions require equity as part of compensation. This part of the discussion illuminates the practical aspects of appointing a second in command, including the importance of alignment with the company’s stage of development and culture.The conversation concludes with personal reflections from Cameron on achieving a balanced and fulfilling life beyond business success. He shares his personal transformation, from being a stressed entrepreneur to leading a lifestyle focused on happiness and personal fulfillment, which he supports through a vivid vision for his life and marriage. Cameron stresses the importance of COOs investing time in personal development and hobbies to prevent burnout and maintain their passion for business. This approach, he notes, not only enhances personal well-being but also enriches leadership effectiveness by setting a holistic example for their teams and businesses.Enjoy!In This Episode You'll Learn:How a complementary COO can significantly bolster a CEO's strengths and help manage their weaknesses, essential for organizational balance and growth. (1:16)How a COO’s role varies significantly with the growth phase of a company. (2:13)Cameron's involvement in EO since 1995, and how such affiliations can dramatically enhance an entrepreneur’s confidence and network. (4:52)Strategies for identifying the right second in command, whether promoting from within or hiring externally, and the importance of understanding your own leadership needs first. (9:41)How Cameron transitioned out of his role when he was no longer the right fit, as well as the emotional and strategic complexities of such changes. (11:40)Trends and perspectives on whether or not to offer equity to high-level executives, backed by survey data and industry practices. (16:38)The risks of CEOs distancing themselves too quickly from newly appointed COOs, underscoring the need for ongoing engagement and oversight. (18:21)How companies should manage the critical first months of a COO’s tenure to ensure alignment with company culture and strategic goals. (21:15)How personal fulfillment and happiness are essential for sustained success and leadership effectiveness. (27:06)Strategies to ensure your COO does not experience burnout, mirroring the supportive dynamic necessary between spouses. (31:12)The nuanced division of labor between a CEO and COO, ensuring that both parties are engaged in roles that play to their strengths and passions. (34:27)And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Today's episode of the Second in Command podcast is a recast of a conversation between Cameron and Spencer Lodge, host of the Unscripted podcast. Cameron explores various insights from his professional journey and personal evolution. He emphasizes the importance of creating a nurturing work culture that values employees, which is crucial for attracting and retaining top talent. Cameron highlights that great employees are drawn to environments that prioritize their well-being and professional growth, offering more than just competitive pay but also benefits like extended vacations, which he notes are standard in Europe but less so in the U.S. His discussion also covers the "Great Resignation," attributing it to employees leaving unsatisfactory roles for workplaces that recognize their human worth.Cameron also shares personal anecdotes that shed light on the mindset required to innovate and lead in business. He discusses the "Vivid Vision" concept, a strategic tool that helps companies clearly articulate a detailed three-year future vision, enhancing alignment and execution within teams. He stresses the importance of CEOs focusing on strategic oversight rather than being entrenched in day-to-day operations, allowing other leaders like COOs to manage the operational aspects. This strategic delegation enables CEOs to concentrate on broader business objectives and growth opportunities.They also discuss Cameron's minimalist lifestyle shift, where he and his wife have significantly downsized their possessions to live more freely and flexibly. This lifestyle choice underscores his belief in valuing experiences over material possessions, aligning with his professional ethos of making life and work meaningful and rewarding. He advocates for a life that prioritizes personal satisfaction and happiness, which for him includes helping others and giving back, reflecting a profound understanding of success beyond conventional metrics.Enjoy!In This Episode You'll Learn:How fostering a supportive and engaging work environment is essential for attracting and retaining top talent. (0:00)The concept of a "Vivid Vision," a detailed description of what a company will look like, feel like, and act like three years in the future. (14:12)The dynamics of the Great Resignation and why creating an environment where employees feel valued is more important than ever. (20:55)Cameron's personal journey from living a traditional lifestyle to embracing minimalism with his wife. (21:18)Why it’s vital for CEOs to focus on visionary tasks and allow COOs to handle operational duties. (42:03)The often-overlooked art of conducting effective interviews and the significant impact this can have on hiring the right people. (42:17)Why it's not necessary to know all the answers yourself, but rather to surround yourself with knowledgeable people. (46:56)And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

In today's episode of the Second in Command podcast, Cameron is joined by Peter Schmied, the President of Appspace, as they discuss the challenges and strategies of leading a company during the COVID-19 pandemic. With a workforce of around 450 employees globally, Appspace operates in a fully hybrid model, allowing employees the choice to work from home or in the office. Peter emphasizes the importance of a seamless communication experience, leveraging technology to tailor information delivery based on individual preferences and usage patterns.Peter shares insights into building a world-class company culture in a remote or hybrid work environment, highlighting the significance of community and seamless communication. He discusses the company's focus on customer-centricity, actively listening to customers, and staying ahead of market trends to drive product development. Peter's leadership approach centers on servant leadership, continuous learning, and embracing discomfort to foster personal growth.The conversation explores leadership strategies, including hiring senior roles and managing internal talent aspirations. Peter emphasizes transparency in the hiring process, opening up internal opportunities before considering external candidates. He advocates for a culture that encourages failure as a pathway to growth and success, emphasizing the importance of attitude, aptitude, and empathy in leadership. Overall, Peter's leadership philosophy revolves around serving the team, fostering a culture of curiosity, and treating people with respect and transparency.Enjoy!In This Episode You'll Learn:Why Appspace makes use of a hybrid model, allowing employees the choice to work from home or in the office, and the importance of providing options for a diverse, geographically dispersed workforce. (8:24)The importance of community and seamless communication in building a world-class company culture, especially in a remote or hybrid work environment. (9:56)Why Appspace focuses on being customer-centric, actively listening to customers and staying ahead of market trends to drive product development. (21:23)Peter's leadership approach, centering on servant leadership, serving the team and fostering personal growth among employees. (23:26)Appspace's transparent hiring practices, opening up internal opportunities before considering external candidates for senior roles. (24:56)Why Peter believes embracing failure is a pathway to growth and success, the importance of taking on challenges and learning from setbacks. (28:53)Why Peter's leadership philosophy is built on continuous learning and curiosity, as well as the importance of staying curious and learning something new every day. (28:53)Peter's guide to path to success, including having the right attitude, aptitude, and treating people with empathy and respect. (29:51)And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

In today's episode of the Second in Command podcast, Cameron discusses the unconventional journey from COO to CEO, emphasizing that a mere fraction, possibly 5% of COOs, possess the entrepreneurial spirit necessary for transitioning into CEO roles. Highlighting his own path as a serial entrepreneur from a young age, Cameron outlines the unique experiences that shaped his capabilities to scale businesses effectively. His tenure at various entrepreneurial ventures, including a significant role at College Pro Painters and as COO at 1-800-GOT-JUNK?, demonstrates the critical interplay between entrepreneurial instinct and the disciplined application of systems and processes for business growth. This backdrop sets the stage for understanding the nuanced leadership dynamics in fast-growing companies.The conversation explores the specific challenges and mental shifts required for COOs aspiring to CEO positions. Cameron draws an analogy to blue and pink jobs to illustrate the necessity for COOs to delegate traditional operational tasks and adopt roles that may initially seem unfamiliar or trivial. This transition, according to Cameron, is crucial for scaling operations and necessitates a focus on vision, culture, and strategic leadership rather than the minutiae of day-to-day operations. The conversation touches on the importance of CEOs asking the right leadership questions that drive system improvements and strategic oversight, rather than getting bogged down in operational details. This shift in perspective is essential for nurturing a conducive environment for business growth and innovation.Cameron also imparts a resonant message about the essence of leadership and the fundamental goal of any business venture. He asserts that beyond the operational excellence and strategic foresight, genuine care for the well-being of employees is paramount. By prioritizing the human element and showing authentic concern for employees' lives beyond their work roles, leaders can inspire unwavering loyalty and commitment. This, Cameron believes, is the ultimate key to building successful and resilient organizations. The episode closes with a reminder of the transience of business achievements compared to the lasting impact leaders can have on the lives of those they work with.Enjoy!In This Episode You'll Learn:The rarity of COOs transitioning into CEO roles, noting that only a small percentage have the entrepreneurial DNA to do so. (0:59)Cameron's journey of entrepreneurship from a young age and how this shaped his success in various leadership roles, emphasizing the value of entrepreneurial thinking and systems in scaling businesses. (3:42)The necessity for leaders, especially those transitioning from COO to CEO, to delegate traditional tasks and focus on roles that drive company culture and vision. (5:29)The importance of CEOs asking the right leadership questions to ensure systemic efficiency and prevent operational pitfalls. (9:56)Why CEOs should limit their direct reports and focus primarily on vision, culture, and strategic trends. (11:39)Why genuinely caring for employees' well-being is what ultimately builds a successful company. (12:27)And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

In today's episode of the Second in Command podcast, Cameron is joined by Dan Alia, COO of The Speaker Lab and COO Alliance member, exploring his journey from corporate roles to entrepreneurial ventures. Dan discusses the transition from managing large teams in Fortune 500 companies to leading in a 100% virtual, communication-centric environment. He emphasizes the importance of intentional culture-building in remote settings, highlighting his company's focus on work-life balance and leading by example. Dan also shares insights on scaling a business beyond a single revenue stream, discussing strategies like acquisitions and expanding service offerings to support speakers.The conversation explores Dan's leadership evolution, from building a foundation to delegating responsibilities and empowering leaders within the organization. He discusses the challenges of hiring specialists and experts while ensuring existing team members feel valued and supported. Dan reflects on the importance of continuous learning and adaptation, citing his experience in HR management as an example of recognizing the need for specialized roles to drive organizational growth. Through his journey, Dan embodies a philosophy of embracing challenges as learning opportunities and constantly evolving to meet the demands of a changing business landscape.Dan's insights offer a valuable perspective on leadership, culture, and growth in the modern business world. His journey underscores the importance of adaptability and proactive decision-making in navigating the complexities of scaling a business. By prioritizing culture, empowering team members, and embracing new opportunities, Dan exemplifies a leadership approach that fosters growth, innovation, and long-term success.Enjoy!In This Episode You'll Learn:How to foster a strong culture in a 100% virtual company, emphasizing effective communication and creating a sense of community. (15:48)The importance of evolving leadership skills, from reactive learning to proactive strategy development, and the value of empowering leaders to empower their teams. (28:37)Strategies for scaling a business, such as diversifying revenue streams through acquisitions, expanding service offerings, and focusing on delivering more value to customers. (27:03)The challenges of hiring senior specialists and experts while maintaining a cohesive team, and how to communicate the value of new hires to existing team members. (35:14)The importance of optimizing processes and automation before resorting to hiring more people, and how to quantify the impact of new hires on revenue and growth. (37:31)Dan's philosophy of viewing challenges as opportunities for growth, and how to extract valuable lessons from every experience to drive personal and professional development. (40:59)And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

In today's episode of the Second in Command podcast, Cameron emphasizes the crucial role of leveraging AI in today's business operations and marketing strategies to ensure growth and profitability. He highlights that the risk of losing jobs to AI mainly falls on those who fail to integrate AI into their current roles. Drawing from his experience with a significant loss in company valuation during the internet bubble, Cameron underscores the importance of building real businesses with sustainable models. He recounts the stark transition from a $64 million valuation to just $3 million due to market crash, illustrating the volatility of relying on inflated valuations without underlying profitability.Further discussing the parallels between the early internet era and the current AI surge, Cameron suggests that while we might be on the brink of another bubble, there is a significant opportunity for companies and individuals who adeptly utilize AI to enhance their operations. He advocates for a culture of AI experimentation within companies, encouraging employees to explore AI tools to find innovative applications in their work. Additionally, Cameron touches on the evolving role of COOs in leveraging networks and communities for knowledge sharing and collaboration, particularly in leveraging technology and global talent. This, he argues, is key to navigating the complexities of modern business environments, where learning from diverse industries and integrating AI effectively could set the foundation for future success.Enjoy!In This Episode You'll Learn:The importance of integrating AI into business operations and marketing to drive profitability and growth. (0:00)Why moving beyond speculative valuation towards building businesses with actual profitability and sustainable models is critical. (0:51)The potential of AI to revolutionize business practices in a manner similar to the early internet. (2:18)Why businesses should allow employees to experiment with AI, integrating new tools into their workflows for efficiency and innovation. (2:36)The evolution of hiring practices, moving from local to global talent pools, enhancing diversity and capability in business operations. (4:39)How leadership roles, especially COOs, will evolve with the increasing integration of AI and global collaboration. (5:07)And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

In today's episode of the Second in Command podcast, Cameron is joined by Lydia Kothmeier, the VP of Operations at Storyblok, discussing the company's journey from eight to 230 employees in four years. Despite the challenges of global expansion, remote work, and cultural differences in business practices, Storyblok has thrived. Lydia emphasizes the importance of clear communication, documentation, and building a strong team culture, especially in a fully remote setting.Lydia shares her strategies for managing a rapidly growing team, including limiting direct reports to eight people to ensure effective leadership. She emphasizes the value of feedback loops and giving team members autonomy to solve problems, believing that micromanaging stifles growth. Lydia also discusses the personal growth she has experienced, from learning new skills like information security to managing the complexities of a global business.In managing work-life balance, Lydia stresses the importance of disconnecting from work and spending time outdoors or engaging in sports. She also reflects on her early career, advising her younger self to delegate tasks earlier and accept that decisions must often be made with imperfect information. Overall, this episode provides valuable insights into scaling a company, managing remote teams, and personal growth as a leader.Enjoy!In This Episode You'll Learn:Why Storyblok leveraged an accelerator program in London to network with VCs and experts, and the importance of building a strong support network and utilizing resources for remote team success. (10:41)The challenges of navigating different tax laws and regulations across various countries, emphasizing the need for a solid finance team and trusted partners when expanding globally. (13:06)The importance of adaptability and self-management skills in a rapidly growing company. (18:37)The value of feedback loops in helping team members grow, showcasing how micromanaging can hinder development, encouraging leaders to trust their teams and give them space to innovate. (28:39)Lydia's approach to maintaining work-life balance, the importance of disconnecting from work and engaging in activities outside of the office to recharge and stay healthy. (30:05)And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

In today's episode of the Second in Command podcast, Cameron underscores the distinct yet complementary roles of CEOs and COOs, drawing parallels to the classic analogy of 'Men are from Mars, Women are from Venus'. He emphasizes the importance of understanding and embracing these differences to foster effective communication and collaboration between visionary leaders and integrators. Cameron, referencing his friendship with Gino Wickman, the author of "Traction" and creator of the Entrepreneurial Operating System (EOS), illustrates how recognizing and leveraging the unique strengths of each role can lead to unparalleled organizational synergy and efficiency.Expanding on the evolution of the COO role, Cameron explores the nuanced understanding required to match a COO's skills and personality with the specific needs of the entrepreneur and the current stage of the business. He likens the selection process to choosing a life partner, highlighting the importance of compatibility beyond mere experience or job title. This approach underscores a broader trend in leadership thinking, where the one-size-fits-all mentality is being abandoned in favor of a more tailored, strategic alignment between leaders and their roles within the organization's unique context.The discussion then shifts towards the overarching challenges and opportunities facing tech CEOs, stressing the need for adaptability and learning across different industries. Cameron suggests that the tech sector, known for its focus on growth and innovation, could benefit from a more grounded approach to business management, highlighting profitability and sustainable growth. By drawing on insights from a variety of industries and leadership styles, tech leaders can enrich their strategies with a more balanced view of success, blending innovation with the fundamentals of sound business practices. This nuanced perspective invites tech CEOs to rethink their approach to leadership in the rapidly evolving business landscape.Enjoy!In This Episode You'll Learn:The crucial differences between CEOs and COOs in perspective and approach to business, emphasizing the need for effective communication and collaboration.  (1:00)The importance of adapting communication styles to suit different roles within the organization, particularly between visionary leaders and operational managers. (2:44)The changing dynamics of the COO role, stressing the importance of alignment between a COO's skills, personality, and the specific needs and stage of the business. (3:07)The key role of COOs in leading not just their direct reports but also other leaders within the organization, emphasizing skills in managing conflict, communication, and resources. (5:39)The unique characteristics and challenges of leadership within the tech industry, including the need for profitability and sustainable business practices. (6:44)And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

In today's episode of the Second in Command podcast, Cameron is joined by Suzanne Robb, the COO of Alloy Personal Training, as she discusses the profound impact of gratitude on stress reduction and overall well-being. Highlighting her journey both personally and professionally, Suzanne shares insights into her experience in the fitness industry and the evolution of Alloy, from its roots in one-on-one personal training to a successful franchise model. She emphasizes the importance of serving others and the organizational focus on maintaining a family-oriented culture, which has been central to Alloy's philosophy since its inception.Suzanne explores the challenges and strategic decisions involved in franchising, particularly the complexities that arose during the COVID-19 pandemic. The conversation reveals how Alloy managed to navigate the turbulent times by adapting its business model to meet new health guidelines, proving advantageous as they expanded their franchise. Suzanne explains the critical role of comprehensive support systems for franchisees, which include rigorous training and ongoing operational guidance to ensure consistency and quality across locations.Cameron and Suzanne also discuss the personal dynamics and professional relationship between Suzanne and Alloy's CEO, Rick Mayo. She describes how their complementary skill sets have facilitated effective leadership and the division of responsibilities within the company. This partnership has enabled Alloy to innovate while staying true to its core values, ultimately fostering a robust business model that prioritizes franchisee success and customer satisfaction. The episode not only provides a look into Alloy's operational strategies but also underscores the importance of leadership, culture, and adaptation in the face of industry challenges.Enjoy!In This Episode You'll Learn:How practicing gratitude can significantly reduce stress and foster a positive outlook, even during challenging times. (0:00)Suzanne's role in transforming Alloy Personal Training into a franchising success. (1:06)How Alloy navigated the initial impacts of the COVID-19 pandemic, focusing on the challenges of opening new franchises during such turbulent times. (7:26)The extensive support systems Alloy provides to its franchisees, from real estate acquisition to ongoing operational guidance. (14:05)The importance of employee onboarding and nurturing a positive company culture. (18:27)The challenges of managing corporate-owned locations alongside franchise operations. (21:03)How Alloy manages the stages of franchisee relationships, especially when expectations are not met. (22:14)The dynamic between Robb and CEO Rick Mayo, and how their complementary skills contribute to effective leadership and business growth. (26:24)And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

In today's episode of the Second in Command podcast, Cameron discusses the crucial aspect of delegation and praise within a successful organization. He advocates for leaders to focus on training and empowering their teams rather than getting bogged down in day-to-day tasks, suggesting that effective leadership involves growing team members by giving them the skills and confidence needed for their roles. Highlighting the importance of recognition, he shares the anecdote of Howard Behar, a former president of Starbucks, who dedicated hours each week to writing personal thank you notes to employees, demonstrating the power of acknowledging individual achievements and the impact of a systematic approach to appreciation.Further exploring the nuances of effective praise, Cameron discusses the importance of specificity in feedback. Drawing parallels between leadership and parenting, he argues that immediate and detailed praise not only acknowledges good work but also reinforces desired behaviors and company values. Cameron’s advice extends beyond simple acknowledgments, stressing the significance of linking praise to specific actions and core values to foster a culture of recognition and growth. This approach, as underlined by the comparison to parenting strategies, shows the universal applicability of clear communication, timely feedback, and the cultivation of strong relationships — whether in the context of family or business.Enjoy!In This Episode You'll Learn:The significance of delegating tasks to team members who may not initially have the skills for them. (0:00)The importance of recognizing employees' achievements and the positive impact of making appreciation a regular part of a leader's schedule. (1:00)The value of adopting situational leadership by being present and attentive, constantly looking for opportunities to acknowledge good work, and ensuring feedback is a part of their daily routine. (1:00)The importance of being specific in your praise, employing detailed feedback on what exactly was done well, which reinforces positive behaviors and makes the praise more meaningful. (3:14)Why praising team members for living up to the company’s core values in specific situations not only celebrates their success but also reinforces the company culture and values among the team. (3:29)How leadership feedback compares to parenting, emphasizing immediate and specific praise for actions done right and quick, constructive feedback for mistakes. This continuous coaching approach helps in the effective growth of team members. (3:29)Why many strategies effective in parenting, such as clear communication and immediate feedback, are also applicable and beneficial in leadership roles. (4:24)And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

In today's episode of the Second in Command podcast, Cameron is joined by Kate Parker, COO of the data privacy infrastructure company Transcend, as she shares insights into her professional journey and the evolution of Transcend. Kate discusses the unique challenges and strategies of operating within the data privacy sector, particularly highlighting the company's innovative approach to handling user data at the code layer. This technology-centric focus, she explains, allows for increased resource efficiency and improved compliance, which are critical as data privacy regulations continue to intensify globally. Her prior experiences at Google and Uber shaped her understanding of the interplay between regulatory frameworks and technology, making her a pivotal figure in guiding Transcend's mission.During the conversation, Kate elaborates on Transcend's competitive strategy, particularly against the established player OneTrust. She emphasizes the importance of technological superiority and customer-centric product development, which have been instrumental in differentiating Transcend in the marketplace. This strategy not only positions Transcend as a next-generation platform in the data privacy industry but also aligns with their goal to meet the rapidly evolving needs of global brands concerning data privacy.Kate also reflects on her personal growth and the operational adjustments required in transitioning from large corporations like Google and Uber to a startup environment. She notes the importance of strategic clarity and resource allocation in smaller, growth-oriented companies. Kate shares anecdotes from her past roles, highlighting how her experiences in global markets and crisis communications have informed her leadership at Transcend. The episode not only provides a deep dive into Transcend’s strategic operations but also showcases Kate’s leadership philosophy, deeply influenced by her background in competitive athletics and her commitment to integrity and problem-solving in business practices.Enjoy!In This Episode You'll Learn:How Kate leverages her experience at companies like Google and Uber to drive Transcend's mission in the data privacy sector. (0:00)The concept of the "bar raising program" used at Transcend, originally inspired by practices at Uber, which helps ensure that new hires are better than at least half of the existing team members, thereby continuously improving team quality and performance. (9:36)How Transcend's focus on customer feedback and technological innovation enables them to compete against established players like OneTrust, and why being a technology-first platform is crucial in the data privacy industry.(20:14)The significance of clear communication in leadership roles at tech companies, which aids in aligning internal strategies and enhancing decision-making processes. (25:17)The lessons Kate learned from global exposure at Google and Uber, and how adopting a perspective that anticipates differences across markets can lead to more effective business strategies. (28:12)The challenges of transitioning from large corporations to a startup environment, focusing on strategic clarity and effective resource use, critical for navigating the early stages of company growth. (33:00)How maintaining a consistent set of personal values helps Kate navigate bureaucracy and maintain focus on strategic goals. (35:17)And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

In today's episode of the Second in Command podcast, Cameron discusses the necessity for companies and their CEOs to rapidly evolve their strategies and skill sets amidst changing market conditions, technological advancements, and economic challenges. He points out the drastic changes occurring within companies due to AI, the global workforce, and shifting economic situations, highlighting the urgency for businesses to grow their people faster than ever before. This rapid development is essential for adapting to the new realities where job roles are continuously evolving, and the external rate of change outpaces internal adaptations, potentially leading to obsolescence. Cameron stresses the importance of developing employees' skills, confidence, and professional networks to navigate these changes effectively, drawing an analogy to the integrated growth paths of skills and confidence, paralleled with expanding one's network.Cameron further explores the strategies CEOs must adopt to lead through these turbulent times, underlined by a period of quasi-stagflation not seen in over a decade. This scenario demands a stronger grasp of financial management and the ability to make swift, informed decisions to maintain growth and stability. Highlighting the criticality of leadership in fostering an environment of learning and adaptation, he suggests practical methods for leveraging resources to enhance employee capabilities in leadership, project management, and other essential skills. By focusing on developing a culture of continuous improvement, gratitude, and leveraging learning opportunities, Cameron outlines a comprehensive approach for CEOs to not only navigate but thrive amidst challenges, underscoring the need for a balanced investment in employee development and organizational agility.Enjoy!In This Episode You'll Learn:The necessity of preparing companies and their workforce for the fast-paced changes due to AI, global workforce shifts, and economic variations. (0:00)Cameron's strategy for developing employees by enhancing their confidence, skills, and professional networks, ensuring they are well-equipped to handle the changes and challenges in their jobs. (0:00)Insights into leading through tough economic times, including quasi-stagflation, and why understanding the financials and having a strong grasp on decision-making is more critical now than ever for CEOs. (1:24)The significance of leadership skills in navigating uncertain economic and market conditions, the importance of adaptability, decision-making, and fostering employee growth. (1:24)How companies can stay ahead by adopting technology, utilizing AI, and effectively managing hybrid workforces to foster innovation and efficiency. (1:26)The methods for accelerating skill development in employees, focusing on leadership, project management, and other executive skills to lead teams effectively. (1:30)The impact of fostering a positive work environment through praise, gratitude, and recognition, and how it contributes to employee confidence and productivity. (6:48)How investing in employee development, such as coaching and training capabilities, can leverage organizational growth and adaptability in changing times. (6:48)And much more..Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Today's episode of the Second in Command podcast is a recast of a conversation between Cameron and Seif El Hakim, host of the Aplha Talks podcast. During the episode, they explore the nuances of leadership, entrepreneurship, and personal growth. Cameron shares his journey and the lessons learned from decades of business experience, emphasizing the importance of adapting leadership styles to fit the situation at hand. For Cameron, success goes beyond the confines of business achievements; it encompasses personal growth, relationships, and well-being. He passionately discusses the concept of situational leadership, urging leaders to tailor their approach based on the employee and the task, thereby fostering a nurturing and effective work environment.Cameron also addresses the importance of building a strong foundation in any business through effective delegation, the cultivation of a learning mindset, and the significance of having a vivid vision for the company's future. He touches on the challenges entrepreneurs face, such as the tendency to take on too much personally instead of delegating tasks to others. Cameron stresses the need for entrepreneurs to become self-driven learners, continuously seeking personal and professional development to steer their companies toward success.The most poignant part of the conversation revolves around Cameron's reflections on life, success, and the fleeting nature of time. He shares personal anecdotes to illustrate how moments with loved ones and personal happiness are paramount, overshadowing professional achievements. He encourages listeners to explore the world and cherish human connections, reminding them that, in the end, the journey and the relationships we foster along the way are what truly matter. The message is clear: while pursuing entrepreneurial success, one must not lose sight of the essence of life—connection, exploration, and the joy found in the journey itself.Enjoy!In This Episode You'll Learn:How adapting your leadership style to match the specific needs and projects of your employees can significantly enhance team effectiveness and project outcomes. (0:00)How personal growth, relationships, and well-being contribute to a more holistic definition of success. (1:01)The concept of creating a detailed, compelling vision for your company's future, and how this can align and inspire your team towards shared goals. (27:42)The common struggles entrepreneurs face, including the emotional toll of leadership and the importance of community and vulnerability. (32:29)Cameron's personal realization of the importance of balancing professional success with meaningful personal relationships. (40:28)The importance of being a self-driven learner to continuously improve your skills and adapt to the ever-changing business landscape. (43:55)The dynamic partnership between a CEO and COO, and how this relationship is crucial for business growth. (44:42)Why many entrepreneurs struggle with delegation and how mastering this skill can free up your time, reduce stress, and empower your team. (47:32)And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

In today's episode of the Second in Command podcast, Cameron explores the crucial role of directly addressing the potentially detrimental behavior of CEOs, especially their tendency to be overly controlling. He likens this to the tale of the emperor's new clothes, emphasizing the importance of honest feedback to help CEOs realize how their actions may be counterproductive. Cameron stresses the necessity of communicating such insights privately and tactfully, to appeal to the CEO's aspirations and to prevent defensive reactions. This approach aims to make the CEO aware of the impact of their behavior on the company's success and their personal reputation, encouraging a more open-minded attitude towards change.In a separate but related insight, Cameron shares the genesis of The COO Alliance, an initiative born out of his experiences as a second-in-command feeling out of place among entrepreneurs at various events. The Alliance serves as a global community for seconds-in-command to exchange knowledge, build networks, and gain confidence, away from the overshadowing presence of CEOs. This environment fosters growth and learning among these vital yet often overlooked corporate figures, enabling them to better manage and complement the entrepreneurial spirit. The episode underscores the delicate balance required in guiding COOs without quenching their inherent innovativeness and drive, highlighting the nuanced role of second-in-commands in steering companies towards success.Enjoy!In This Episode You'll Learn:How direct and honest feedback is crucial for CEOs to realize the negative impact of their controlling behavior on the company's success and their personal image. (0:00)Cameron's motivation for starting The COO Alliance, stemming from his personal experiences of feeling out of place at entrepreneur-focused events. (0:58)The critical role that the second-in-command plays in balancing the CEO's entrepreneurial spirit with practical business operations. (0:58)The significance of addressing sensitive issues privately and tactfully with CEOs to avoid defensive reactions and encourage receptiveness to change.  (2:44)The strategy of waiting for the right moment to provide feedback to CEOs, based on their readiness to learn and adapt. (4:46)And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

In today's episode of the Second in Command podcast, Cameron is joined by Adam Blankenship, COO of BlueGrace Logistics, as he shares valuable insights into leadership, company culture, and the dynamic growth of his company. He discusses the critical role trust and loyalty play within a team, highlighting how his approach to keeping promises and delivering on commitments has been a key to success. Adam's journey from the head of sales to the COO of a billion-dollar revenue company is a testament to his strategic foresight and the ability to scale a business effectively. He emphasizes the importance of understanding the bigger picture of the business, not just the specifics of one's role, to lead a company strategically.The conversation also explores the challenges and opportunities brought about by significant transitions, such as the investment from Warburg Pincus and the impact of COVID-19. Adam candidly shares the lessons learned from navigating these waters, particularly the importance of adaptability and making tough decisions for the long-term benefit of the company. He reflects on the journey of transforming BlueGrace from a sales-driven organization to a comprehensive logistics provider with a robust strategic direction, illustrating how overcoming operational and cultural challenges has been crucial to their success.Adam's personal growth as a leader is another focal point of the discussion. He credits a continuous learning mindset, the practice of challenging ideas, and the ability to adapt to the company's evolving needs as key factors in his development. The emphasis on core values and the deliberate efforts to break down silos within the organization are highlighted as foundational elements that have shaped the company's culture and operational effectiveness. Adam's reflections offer valuable lessons on leadership, the importance of a cohesive vision, and the relentless pursuit of improvement, both personally and organizationally.Enjoy!In This Episode You'll Learn:How Adam emphasizes trust and loyalty as the bedrock of a successful team and company culture. (1:01)The journey of BlueGrace Logistics from a $60 million to a billion-dollar company under Adam's leadership, and the strategic decisions involved in such significant growth. (3:13)How BlueGrace Logistics navigated major transitions, including a substantial investment from Warburg Pincus and the impact of COVID-19. (15:57)Adam's approach to personal growth through continuous learning and challenging himself. (28:05)The strategies employed by BlueGrace Logistics to break down silos and ensure that all parts of the company are aligned and working towards common goals. (31:45)How Adam navigates tough decisions, especially around people and strategic direction, balancing data with core values. (35:45)How BlueGrace Logistics' core values are integral to their company culture and success. (37:18)And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Today's episode of the Second in Command podcast is a recast of a conversation between Cameron and Adi Klevit, host of the Systems Simplified podcast. During their conversation, Cameron explores the intricacies of leadership, the dynamics between CEOs and their seconds-in-command, and the importance of strategic delegation and efficient time management for organizational growth. Cameron shares insights from his extensive experience, emphasizing the need for CEOs to focus on their strengths and delegate tasks that drain their energy. He highlights the concept of the 'vivid vision' — a detailed description of a company's future state, which aligns the organization's efforts towards common goals. This approach not only enhances strategic planning but also fosters a stronger collaboration between the CEO and COO, ensuring that both roles complement each other effectively for the company's success.The discussion also explores common mistakes leaders make, such as neglecting to listen to key team members or failing to focus on core activities that drive growth. Cameron candidly shares a pivotal moment from his tenure at 1-800-GOT-JUNK?, where ignoring financial warnings from the VP of Finance nearly led to bankruptcy. This experience underscores the critical need for leaders to be receptive and adaptable, ensuring they're not just driving forward with vision but also listening to feedback and cautionary advice. Moreover, Cameron stresses the importance of being the Chief Energizing Officer, infusing the workplace with positive energy and gratitude, which in turn cultivates a motivated and productive workforce.Towards the end, Cameron offers practical strategies for enhancing time management and delegation within organizations. By focusing on tasks that align with one's strengths and delegating others, leaders can free up time for strategic thinking and employee development. He also touches on the value of teaching and mentoring as crucial leadership skills, suggesting that effective leaders should allow team members to learn through observation and participation, rather than traditional direct instruction. Cameron's insights into creating systems for scaling businesses, coupled with his emphasis on the importance of leadership development, provides a compelling blueprint for organizational success. Through his various initiatives, including the COO Alliance and leadership courses, Cameron continues to equip business leaders with the tools and knowledge they need to navigate the complexities of growth and change in today's dynamic business environment.Enjoy!In This Episode You'll Learn:How crafting a detailed, four- or five-page vivid vision can align your organization towards common goals, ensuring everyone is working towards the same future state of the company. (0:59)The significance of having complementary skills and core values between the CEO and COO, creating a yin and yang partnership that leverages each other's strengths for the betterment of the organization. (2:19)The "Invest in Your Leaders" course, which covers 12 critical skills used by managers daily. (17:32)Strategies for running effective meetings and managing emails that can save you hours each day, leading to better time management and a more productive work environment. (18:48)Insights from Cameron's personal experiences on the mistakes leaders commonly make, such as not listening to team members or lacking focus, and how these can have detrimental impacts on the company's success. (22:42)The critical few versus the important many, and how focusing on tasks that align with your strengths while delegating others can significantly improve productivity and operational efficiency. (37:06)How businesses often overcomplicate operations and how applying systems thinking can simplify processes, save time, and reduce costs, leading to more efficient business operations. (37:15)And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

In today's episode of the Second in Command podcast, Cameron is joined by Brian Littlefield, co-founder and Chief Product Officer of Jocko Fuel, as he shares his entrepreneurial journey and the strategic decisions that led to the company's success in the highly competitive energy drink and nutritional supplement industry. Brian discusses the initial challenges of balancing roles and leveraging each co-founder's strengths, emphasizing the importance of recognizing and admitting one's own limitations. His narrative underlines the transformative impact of partnering with Pete Roberts and Jocko Willink, highlighting how their unique skill sets and leadership styles contributed to Jocko Fuel's growth and innovation in product development, particularly within the niche of clean, health-focused ingredients.The discussion explores the intricacies of navigating the business landscape, from managing direct-to-consumer strategies to expanding into retail spaces like Vitamin Shoppe and utilizing Amazon for broader reach. Brian articulates the company's strategic approach to growth, including their cautious entry into the retail domain, the significance of understanding and leveraging Amazon's platform, and the importance of subscription-based models for sustaining long-term customer relationships. His insights reveal a nuanced understanding of market dynamics, emphasizing the necessity of a strong foundation in direct-to-consumer sales before venturing into retail, to mitigate margin dilution and enhance brand recognition.Reflecting on personal growth and leadership, Brian shares the evolution of his role within Jocko Fuel, transitioning from operational duties to focusing on his passion for product development. He candidly discusses the lessons learned in leadership, such as the value of patience, humility, and the ability to delegate, underscoring the importance of building a competent team and fostering a culture of trust and empowerment. His journey epitomizes the essence of entrepreneurial growth, not just in terms of business success, but also in the personal development that comes with navigating the challenges of co-founding a leading company in the wellness industry.Enjoy!In This Episode You'll Learn:How Brian navigated the challenges of working with a co-founder, finding balance in their roles, and leveraging each other's strengths to drive the company's success.Jocko Fuel's journey to innovation in the crowded energy drink and nutritional supplements market, focusing on clean ingredients and a holistic approach, rooted in personal experiences and the quest for health and wellness.Insights into strategic market expansion, starting from a niche manufacturing company to becoming a recognized brand in the functional foods and beverages space.The strategic decision-making process behind entering retail spaces and online markets like Amazon.How Jocko Fuel has built a strong brand identity through authentic messaging and strategic marketing, focusing on their unique value proposition in the health and wellness sector.The importance of subscription-based models for sustaining long-term customer relationships and driving revenue, with over 50% of Jocko Fuel's customers on recurring subscriptions.Brian's personal growth as a leader, the challenges of scaling a team, and the shift towards focusing on areas of passion and expertise.How Jocko Fuel adapted to remote work, maintaining team connectivity, and the importance of face-to-face interactions in fostering team spirit and collaboration across remote teams.And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Today's episode of the Second in Command podcast is a recast of a conversation between Cameron and Susan Drumm, host of The Enlightened Executive podcast. During the episode, Cameron discusses his passion for enhancing leadership within companies. He highlights the importance of CEOs investing in their leadership teams, notably their second in command, to foster substantial business growth. Through his company, The COO Alliance, and his innovative course, "Invest in Your Leaders," Cameron aims to equip senior management with the necessary tools for success, emphasizing the transformative power of learning from peer environments over traditional educational systems.Cameron introduces the concept of the "Vivid Vision," a powerful tool he created to clarify and communicate a company's future state in a detailed, four-to-five-page document. This vision, crafted by the CEO, encapsulates all aspects of the company three years down the line, serving as a north star for the leadership team to strategize and operationalize. By drawing a parallel to constructing a home, he illustrates the necessity of a clear vision to guide the execution of strategies, bypassing the inefficiencies of traditional mission statements. This approach ensures that everyone in the organization aligns with the CEO's vision, fostering a cohesive effort towards common goals.The episode further explores Cameron's personal growth strategies and his philosophy on leadership development. Emphasizing the importance of focusing on one's unique abilities and delegating lesser tasks, he advocates for continuous learning targeted at immediate needs and projects. He criticizes the traditional education system and generic business advice for their lack of applicability and encourages leaders to cultivate their teams' strengths and capabilities. By adopting this tailored approach to personal and team development, Cameron believes that leaders can more effectively drive their organizations toward success, making his insights invaluable for CEOs and entrepreneurs looking to scale their businesses.Enjoy!In This Episode You'll Learn:The value of learning from peer environments over traditional educational systems. (1:39)The podcast highlights the critical role that second-in-command figures, like COOs, play in supporting the CEO and driving the company's vision forward. (3:26)The concept of a "Vivid Vision," a detailed 4-5 page document that outlines the company's future as envisioned by the CEO. - Cameron Herold (5:30)The importance of focusing on one's unique abilities and delegating tasks that fall outside of these strengths. (17:08)A common blind spot among CEOs: the focus on self-growth rather than developing their leadership teams. (27:53)The inefficiency of consuming random business advice, and the importance of targeted learning — focusing on acquiring knowledge that is directly relevant to current projects or challenges. (30:25)And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

In today's episode of the Second in Command podcast, Cameron is joined by Tommy Lonergan, a key figure behind the Travel Like Tommy brand and Freedom Travel business, as he shares insights on how he helps individuals and companies optimize their credit card points for travel and cashback rewards. With years of experience in travel hacking, Tommy has developed strategies for maximizing credit card benefits, allowing for first-class travel experiences and significant cash back. He elaborates on the importance of selecting the right credit cards for specific spending categories, such as advertising and travel, to amplify point earnings which can then be strategically redeemed for high-value travel experiences.The conversation explores the operational aspects of Tommy's business, discussing the team's remote work dynamics and the concierge-style service they offer. This service includes managing clients' travel plans from start to finish, ensuring personalized and hassle-free experiences. Tommy emphasizes the importance of leveraging a mix of organic growth, strategic advertising, and client referrals to scale the business. The discussion also touches on the logistical challenges and solutions in running a service that demands attention to detail and constant communication across different time zones.Finally, the episode highlights Tommy's entrepreneurial journey, from his initial hesitation to pursue his passion for travel hacking to the successful establishment of his business. He reflects on the importance of overcoming the fear of failure and the value of taking risks to realize one's dreams. His story is a testament to the power of turning a personal passion into a thriving business that not only generates income but also delivers exceptional value to its clients by transforming the way they travel.Enjoy!In This Episode You'll Learn:How to leverage credit cards like the Amex Business Platinum and Gold cards for maximizing points through spending in categories such as advertising, which can be exchanged for first-class travel or significant cashback. (2:45)The importance of developing strong individual brands within a business context to attract and retain clients. (8:10)How to effectively use accumulated points for travel, focusing on finding the best redemption options that offer the highest value per point. (28:59)Effective methods for acquiring clients through organic growth, strategic advertising, and leveraging client referrals, including the significance of delivering high-quality service that leads to natural referrals. (36:38)The logistics and challenges of operating a remote team across different time zones, and how to manage client services effectively while maintaining flexibility in work locations. (36:37)Tommy's personal journey of overcoming the fear of failure and the importance of taking risks in entrepreneurship. (42:05)And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.Connect with Tommy: Website | LinkedInYouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Today's episode of the Second in Command podcast is a recast of a conversation between Cameron and Hal Elrod, host of the Miracle Morning. Hal and Cameron discuss the profound insights gained from unique experiences, such as spending eight days meditating with monks in the Himalayas. They explore the importance of seeking simplicity and purpose in life, away from societal constructs of success and achievement. This conversation sheds light on how facing personal grief and embracing new life chapters can lead to transformative growth and understanding. Their discussion underscores the significance of stepping out of one's comfort zone and the power of meditation and connection in finding inner peace and clarity.The dialogue further explores the concept of creating a "vivid vision" for one's future, emphasizing the value of detailed planning in personal and professional realms. Cameron shares his method of visualizing life goals in various aspects, including personal well-being, relationships, and business, highlighting the importance of a three-year vision for achieving significant milestones. This approach encourages listeners to articulate their aspirations vividly, enabling them to reverse-engineer their goals into achievable steps. By sharing personal anecdotes, Cameron illustrates how a well-defined vision can guide life choices and foster motivation and accountability.The episode also addresses overcoming obstacles and maintaining motivation towards goal achievement. Cameron introduces the idea of expecting challenges as part of the journey, likening it to the inevitability of encountering a black swan. This mindset shift helps in approaching unforeseen difficulties with resilience and adaptability, rather than frustration. Both Hal and Cameron stress the importance of adhering to fundamental practices, such as the Miracle Morning savers, for sustained personal growth and success. They advocate for surrounding oneself with like-minded individuals and leveraging collective wisdom to navigate life's challenges.Enjoy!In This Episode You'll Learn:How unique experiences, such as meditating with monks in the Himalayas, can offer profound lessons in simplicity, presence, and healing from personal losses. (1:10)The importance of crafting a detailed, three-year vision for different facets of life, including personal, professional, and relationships, to guide decision-making and goal achievement. (8:10)Strategies for anticipating challenges and maintaining a resilient mindset to navigate through them, and the normalcy of encountering difficulties along the journey. (22:18)How implementing the Miracle Morning savers can set a strong foundation for personal growth and achievement by ensuring a productive start to the day. (37:23)The value of surrounding oneself with like-minded and motivated individuals to foster an environment of mutual growth and accountability. (35:43)Why success often lies in sticking to basic principles and fundamentals, rather than constantly seeking new, unproven methods. (37:23)The importance of learning to adapt to and embrace life's uncertainties as opportunities for growth, rather than sources of stress and anxiety. (31:50)And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

In today's episode of the Second in Command podcast, Cameron is joined by Eliza Jackson, the Chief People and Administrative Officer for ButcherBox, as she dives into the intricacies of operational excellence and how it intertwines with a people-first culture within the company. Eliza describes ButcherBox's journey, especially during the challenging times of COVID-19, highlighting their direct-to-consumer meat delivery service's focus on quality, sustainability, and customer satisfaction. She emphasizes the importance of maintaining strong relationships with partners and ensuring a seamless logistics fulfillment process, which is crucial for subscription-based businesses. Eliza also touches upon the company's strategic decisions regarding outsourcing parts of the business and what they choose to keep in-house to uphold their high standards and mission.The conversation explores the innovative approach ButcherBox takes towards employee development and creating a positive work culture. Eliza introduces the concept of a "talent factory," where every employee's journey is seen as a pathway to personal and professional growth, supported by tailored coaching through partnerships with organizations like BetterUp. This, along with other initiatives like DEI committees and operational excellence programs, are parts of ButcherBox's efforts to ensure that their team is thriving, engaged, and aligned with the company's values and goals. The flexibility and adaptability demonstrated through their hybrid work model post-COVID are also discussed, showing ButcherBox's commitment to employee well-being and satisfaction.Eliza also shares insights on the role of AI in optimizing operations and enhancing the employee experience at ButcherBox. The company's proactive stance on incorporating AI tools for tasks like customer service and job description creation reflects their forward-thinking strategy. This integration aims to streamline processes, allowing employees to focus on higher-value work. Eliza's advice to her younger self about the importance of being open to various career paths and the power of change management encapsulates the spirit of continuous learning and adaptation that she champions at ButcherBox. Through her leadership, ButcherBox not only stands out for its product quality and service but also as a model for cultivating a supportive, innovative, and dynamic workplace.Enjoy!In This Episode You'll Learn:How ButcherBox's internal logistics and fulfillment teams play a crucial role in the company's success by maintaining strong relationships with partners and ensuring high-quality customer service. (1:54)How ButcherBox navigated the challenges posed by the pandemic, including shifting their business model and managing a significant increase in demand. (2:26)The strategies ButcherBox employs to foster employee development and satisfaction, including a unique coaching program through BetterUp. (9:18)ButcherBox's experience transitioning to a hybrid work environment during COVID-19, including the balance between remote and in-office work, and how they continue to cultivate a strong company culture in a hybrid setting. (32:07)How ButcherBox is integrating AI tools to optimize customer service and operational tasks, freeing up employees to focus on more strategic initiatives. (35:46)The critical role of change management in a fast-growing company and how understanding and implementing change management strategies can lead to more effective and resilient operations. (39:59)And much more...Resources:Connect with Eliza: Website | LinkedInConnect with Cameron: Website | LinkedInGet Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”Get Cameron’s online course – Invest In Your LeadersResources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.Connect with Eliza: Website | LinkedInYouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Today's episode of the Second in Command podcast is a recast of a conversation between Cameron and Mike Arce, host of the G.O.A.T. show. During the conversation, Cameron explores the essence of business leadership, highlighting the crucial role of the second-in-command, often overshadowed by the limelight on CEOs. He shares insightful strategies on scaling businesses without compromising their cultural integrity. Cameron underscores the importance of cultivating a motivated team, rather than solely relying on external motivators, and the necessity of a symbiotic relationship between the CEO and their second-in-command to foster a supportive and progressive company environment.Cameron passionately discusses his initiative, the COO Alliance, aimed exclusively at the professional development of second-in-commands, ensuring they have a platform for growth and learning that's distinct yet complementary to the entrepreneurial vision. This initiative, alongside his Second in Command podcast, seeks to illuminate the pivotal, yet often undervalued, contributions of these key figures in driving organizational success. Through sharing these platforms, Cameron aims to enhance the understanding and appreciation of the complex, behind-the-scenes orchestration required to scale businesses effectively.Furthermore, Cameron touches upon the transformative potential of technology in business and personal realms, citing examples from his personal experiences and broader technological advancements. He emphasizes the accelerating pace of innovation, from AI to the potential for telepathic communication, urging a shift in focus towards meaningful, forward-thinking discussions that can propel humanity forward. He concludes with a reflective note on the essence of life and business, advocating for a balance between professional pursuits and the fundamental human need for connection, joy, and fulfillment beyond the confines of work.Enjoy!In This Episode You'll Learn:Why the role of COO is crucial for the growth and success of a business. (3:20)How to build a company culture that strikes a balance between being driven and maintaining a healthy work environment. (4:42)Strategies for scaling your business without taking on debt or diluting equity. (7:27)The power of public relations and how it can be more impactful than traditional advertising. (28:01)The concept of nurturing entrepreneurial skills in children, emphasizing the importance of allowing them to pursue their interests and learn through doing. (54:14)The rapid advancement of technology, including AI, telepathic communication, and the potential of downloading human consciousness. (59:49)The importance of not taking work too seriously and finding joy in life beyond business achievements. (1:05:41)And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

In today's episode of the Second in Command podcast, Cameron is joined by Michael Milam, COO of Dr. Bronner’s Magic Soaps. Michael shares insights into the company’s unique approach to leadership, emphasizing a conversational and inclusive style. He outlines the journey of Dr. Bronner’s from its modest beginnings to becoming a household name, highlighting the significance of the company’s commitment to ethical business practices, including its Fairtrade certification and dedication to ensuring all members of their value chain are treated with dignity and fairness. The discussion also touches on the operational challenges and successes Dr. Bronner’s has navigated, showcasing how they've maintained efficiency and growth through thoughtful leadership and strategic operational decisions.Michael provides an in-depth look at the operational strategies that have enabled Dr. Bronner’s to thrive, including the importance of being a generalist rather than a specialist in leadership roles. He discusses the pivotal role of post-mortem in improving systems and processes within the company, allowing them to scale efficiently while maintaining a high level of quality and service. Moreover, Michael reflects on the company's adaptability during challenging times, such as the COVID-19 pandemic, underscoring the strength of their supply chain relationships and their commitment to keeping essential products available to consumers.Michael also offers personal reflections and advice, emphasizing the value of trusting one’s instincts and the importance of embracing the unknown with confidence. He advocates for a leadership style that fosters creativity and innovation by not being afraid to start with a "terrifyingly white canvas." His message to young professionals and leaders alike is to not shy away from carving their own paths and to trust that meticulous attention to detail in the micro will lead to remarkable outcomes on a macro scale. The conversation sheds light on the operational excellence of Dr. Bronner’s, and it offers valuable lessons on leadership, ethical business practices, and the power of a strong company culture.Enjoy!In This Episode You'll Learn:How Dr. Bronner’s commitment to Fairtrade certification and ensuring all members of their supply chain are treated fairly has contributed to their operational success and brand loyalty. (11:27)How Dr. Bronner’s has managed to grow its revenue while maintaining a relatively small increase in workforce, focusing on operational efficiency, the strategic use of capital expenditure, and a culture of long-term employee retention. (28:41)The value of strong relationships with suppliers and the agility to shift operational strategies swiftly to meet consumer demand. (25:16)Michael's journey from a production manager to COO and how adopting a generalist approach and focusing on systemic thinking can lead to effective leadership in operations. (38:32)The importance of not being afraid of the unknown and trusting in your ability to navigate and shape your path. (48:11)Dr. Bronner’s unique company culture, including a 5-to-1 pay cap and how treating employees with respect and fairness contributes to the company’s high B Corp rating and success. (32:06)How Dr. Bronner’s manages to stay true to its brand promise by insourcing and ensuring that business practices align with their core values and mission. (45:08)And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Today's episode of the Second in Command podcast is a recast of a conversation between Cameron and David and Stephen Flynn, hosts of the Happy Pear podcast. During the conversation, Cameron shares his evolved perspective on life, business, and personal growth. He emphasizes the importance of crafting a life of balance and pleasure, focusing on meaningful experiences over material possessions. Cameron highlights his shift towards enjoying explorations, such as visiting new places like Santiago, Chile, and embarking on adventures to Antarctica, rather than accumulating wealth and status symbols. This reflects a broader change in his life's direction, prioritizing experiences and personal connections over conventional measures of success.They discuss Cameron's business strategies and how he maintains growth and passion in his work while also seeking a balanced life. He mentions achieving his company's biggest month ever and making strategic decisions to work less by focusing on impactful projects and raising his coaching fees to reduce time-consuming commitments. This approach allows him to enjoy personal explorations while ensuring his business thrives. Cameron's focus is on helping entrepreneurs achieve their dreams, aligning his activities with his core purpose and a vivid vision for both his professional and personal life.Additionally, Cameron touches on the qualities that make a successful entrepreneur, including leadership, project management, and prioritization skills, among others. He challenges the traditional view of mental health conditions like bipolar disorder and ADHD, suggesting they can be advantageous for entrepreneurs due to their unique perspectives and energy. Cameron also offers practical advice for improving business operations, such as running effective meetings and structuring projects to realize a vivid vision for companies. His insights are aimed at fostering a supportive environment for entrepreneurial growth, emphasizing skill development and strategic focus to achieve success and fulfillment.Enjoy!In This Episode You'll Learn:The significance of aiming for progress rather than perfection, and the importance of appreciating small advancements in our daily routines and personal growth efforts. (0:00)The concept of a vivid vision, a detailed description of your life or business three years in the future, to guide decision-making and goal-setting. (1:03)The unique traits that predispose individuals to entrepreneurship, including bipolar traits and attention deficit disorder, and their potential as strengths rather than weaknesses. (2:30)The strategy of outsourcing tasks outside one's expertise to concentrate on areas where one has the most impact. (23:40)The value of starting the day with a structured morning routine, including silence, affirmations, visualization, exercise, reading, and journaling, to set a positive tone for the day. (28:59)Cameron's approach to growing his business while also making time for personal exploration and enjoyment. (38:19)Practical tips on improving meeting efficiency, such as starting on time, ending five minutes early, and booking meetings for half the intended duration to ensure focus and productivity. (45:46)Why entrepreneurs need to develop a broad set of skills, including leadership, project management, and prioritization, to navigate the complexities of business successfully. (45:46)And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

In today's episode of the Second in Command podcast, Cameron is joined by Luke Martin, COO of A1 Garage Door Service, to discuss the secrets behind their remarkable growth and success. Luke shares the importance of assembling the right leadership team, combining industry veterans with fresh external perspectives to drive innovation and efficiency. He highlights the company's strategic expansion across 19 states, focusing on markets with strong economic indicators and housing growth, and emphasizes the unique approach A1 Garage takes towards customer service, leveraging technology and a customer-first mentality to stand out in the competitive home services market.Luke and Cameron explore the company's culture of investing in employee growth and happiness as a cornerstone for success. They discuss the innovative training programs that not only enhance technical skills but also foster leadership and customer engagement among technicians. This investment in people has been pivotal in navigating the challenges of rapid growth, ensuring A1 Garage Door Service remains a leader in the industry.The conversation also covers the evolution of A1's recruitment and training strategies, focusing on attracting individuals who are not only skilled but also possess the right attitude and passion for service. Luke's journey from owning a small business to becoming the COO of a major player in the garage door service industry serves as a testament to the power of embracing learning and leadership development at every level of an organization.Enjoy!In This Episode You'll Learn:The critical importance of combining internal knowledge with fresh external perspectives to drive business growth and innovation. (0:00)How A1 Garage Door Service selects new markets for expansion based on economic metrics, population, and housing growth, and the rationale behind focusing on specific geographical areas. (15:41)How technology and a unique approach to customer service differentiate A1 Garage from competitors, creating memorable customer experiences. (3:20)A1's commitment to employee development, including training programs that resemble trade schools, and how this investment contributes to the company's success. (27:43)The qualities A1 looks for in technicians and the importance of hiring for attitude and training for skill. (29:33)The challenges and lessons learned from operating in a hyper-growth phase, including the importance of having the right financial leadership in place. (29:59)How A1 has shifted its mission and vision to focus more on employee dreams and achievements, fostering a culture of growth and happiness. (32:55)Luke's journey towards adopting a culture of continuous learning and development, influenced by the company's CEO, Tommy. (33:56)The personal advice Luke would give to his 21-year-old self about the importance of early learning, finding passion, and making informed career choices. (40:12)And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.Connect with Luke: Website | LinkedInYouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Today's episode of the Second in Command podcast is a recast of a conversation between Cameron and Jordan Harbinger, host of the Jordan Harbinger Show. During the conversation, Cameron demystifies the entrepreneurial journey, shedding light on the emotional roller coaster that business owners navigate. He candidly discusses the importance of embracing vulnerability, highlighting that it's okay to not always have everything figured out. From acknowledging the need for therapy to the power of expressing fears and seeking help, he emphasizes that both men and women can find strength in openness and vulnerability. The discussion explores the 'entrepreneurial roller coaster,' a concept that maps the highs and lows of entrepreneurship, illustrating the critical moments that define the journey.Jordan and Cameron explore the nuanced stages of this roller coaster, including the peaks of uninformed optimism and the valleys of crisis of meaning. They discuss how entrepreneurs can leverage each stage to their advantage, cautioning against certain actions like spending during peaks of optimism. The conversation also touches on the differences between how men and women handle the entrepreneurial journey, suggesting that a supportive network and sharing experiences can significantly ease the path.In a candid exchange, they reflect on personal experiences of hitting rock bottom and climbing back up, offering insights into the importance of self-care, setting boundaries, and the power of community support. This episode is a must-listen for entrepreneurs seeking to understand and navigate their own roller coaster journeys, offering valuable lessons on resilience, self-awareness, and the importance of mental health in the entrepreneurial world.Enjoy!In This Episode You'll Learn:Why it's normal and necessary for entrepreneurs to acknowledge their vulnerabilities, including seeking therapy and expressing emotions, challenging the traditional stoic business persona. (0:00)The concept of the entrepreneurial roller coaster curve, mapping the highs and lows of entrepreneurship, and how recognizing these stages can help you navigate the journey more effectively. (0:57)How the emotional ups and downs affect not only the entrepreneur but also their relationships with employees, family, and friends. (3:04)The intriguing correlation between entrepreneurial traits and characteristics of bipolar disorder, including how recognizing these can be leveraged as a strength rather than a weakness. (3:04)The critical role of support from peers, family, and significant others in navigating the entrepreneurial journey, and how effective communication can aid in mutual understanding and support. (52:02)The importance of self-care, including exercise, meditation, and therapy, in maintaining mental health and preventing burnout among entrepreneurs. (49:57)And much more...Important LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via Delphi

In today's episode of the Second in Command podcast, Cameron is joined by Allan Alarcon, the Chief Growth Officer and co-founder of ResiBrands, as they explore the intricate world of franchising, leadership, and entrepreneurial resilience. Allan highlights the essential yet often overlooked requirement of emotional strength and character in the franchising industry. He shares his journey with ResiBrands, revealing how they have rapidly become one of North America's fastest-growing franchisors by focusing on leadership, a strong brand identity, and the relentless pursuit of excellence in service.The conversation further explores the unique aspects of ResiBrands’ growth model, emphasizing the importance of mentorship, coaching, and the development of a robust leadership team. Allan and Cameron discuss the transformative impact of key resources like 'The E-Myth' and John Maxwell's leadership principles, which have been pivotal in shaping their approach to business and franchising. The story of ResiBrands is presented as a testament to the power of vision, determination, and the ability to adapt and innovate in the competitive landscape of franchising.Moreover, Allan shares insightful reflections on the challenges and rewards of building a successful franchise network. He candidly addresses the realities of entrepreneurship, including the need for emotional fortitude, the value of a supportive partnership, and the strategic approach to scaling and diversification. Through this conversation, you'll gain a comprehensive understanding of the complexities and triumphs involved in franchising, leadership development, and the relentless pursuit of the American dream.Enjoy!In This Episode You'll Learn:The necessity of emotional resilience and strong character for success in the franchising industry. (0:00)ResiBrands' fast-paced expansion and the strategic focus on leadership, branding, and marketing that propelled their franchises to success. (0:58)The critical role of mentorship, with personal guidance from industry leaders like John Maxwell, and how it shapes a supportive and growth-oriented company culture. (10:44)The emotional journey of franchisees, from the initial excitement to facing challenges, and the importance of emotional regulation for long-term success. (15:01)Allan's reflections on the collaborative relationship with his cousin and business partner, Steven. (30:27)How ResiBrands innovates and adapts across different service brands to maintain growth and relevance in the competitive home services market. (21:54)The financial strategies behind ResiBrands' growth, highlighting the advantages of self-funding and reinvestment for aspiring franchisors. (17:15)Insights into building a strong team dynamic, emphasizing mutual respect, collaboration, and the continuous pursuit of personal and professional development. (32:36)And much more...Important LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via Delphi

Today's episode of the Second in Command podcast is a recast of a conversation between Cameron and Spencer Lodge, the host of the Unscripted podcast. They discuss the paramount importance of building a business to create personal free time, not just financial gain. Cameron shares a pivotal lesson from his father, highlighting that owning a business isn't solely about monetary success, but rather about having the freedom to enjoy life on one's own terms. By focusing on delegating and growing people, one can achieve both financial prosperity and personal freedom. This foundational philosophy underpins Cameron's approach to entrepreneurship and business development.The conversation explores Cameron's personal and professional journey, including candid stories about his life, such as his thoughts on travel and cultural exposure, and his experiences in different countries like Bhutan. These stories reveal his deeper understanding of life and business, including the significance of being present, emotionally connected, and genuinely engaging with different cultures and environments. He also discusses the critical role of a COO in a company, highlighting the importance of a strong CEO-COO partnership and the challenges in achieving such a dynamic.The conversation also touches on Cameron's perspective on hiring practices, corporate culture, and employee engagement. He asserts that great employees are drawn to exceptional companies, emphasizing the need for businesses to cultivate cultures that are more than just workplaces. Cameron discusses his book, "The Second In Command," which focuses on the intricacies of the COO role and the CEO-COO relationship.Enjoy!In This Episode You'll Learn:How Cameron views the primary goal of entrepreneurship as a means to gain personal freedom and free time, rather than purely financial success.  The importance of prioritizing delegation and personal time to achieve both wealth and a fulfilling life.The significance of traveling and immersing oneself in various cultures.How emotional experiences, like the loss of a loved one, can profoundly affect business leaders and their approach to life and work.The crucial role of a COO and the dynamics of the CEO-COO relationship for business efficiency and growth.Strategies for attracting top talent by building a strong company culture and why great employees gravitate towards great companies.The psychological aspects of entrepreneurship, including the prevalence of traits like ADD and bipolar disorder among successful entrepreneurs.The 'Vivid Vision' concept and how it helps in aligning and inspiring employees towards a common business goal.And much more...Important LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via Delphi

In today's episode of the Second in Command podcast, Cameron is joined by Mari Parker, the COO of Boldr, a global outsourcing powerhouse. Mari shares her unique journey from South Africa to becoming a pivotal figure in the global talent arena, offering a fresh perspective on leadership that intertwines her parenting experiences with fostering a dynamic company culture. Highlighting Boldr's agility and custom solutions, Mari discusses the advantages of outsourcing with Boldr over traditional hiring practices, emphasizing the company's ability to unlock business potential while contributing positively to global economies.Cameron and Mari explore the practicalities and ethics of outsourcing, revealing how Boldr manages complexities and compliance to ensure a seamless integration of global talent into businesses. Mari elaborates on the strategic benefits of choosing Boldr for building a global team, emphasizing their commitment to employee welfare and community development as a B Corp. The conversation not only sheds light on the inner workings of successful outsourcing partnerships, but also Boldr's mission-driven approach to business.Rounding off the conversation, Mari opens up about her personal growth and leadership evolution alongside her husband, and Boldr's CEO, David. Their journey underscores the importance of conscious leadership and maintaining a healthy work-life balance, especially when running a business with your spouse. Mari's story is a testament to the power of resilience, adaptability, and the profound impact of embracing a global mindset in today's interconnected world.Enjoy!In This Episode You'll Learn:How smaller Business Process Outsourcing (BPO) companies like Boldr offer customized solutions and agile decision-making to better serve their clients compared to larger, less flexible counterparts.How Mari combines her experiences as a mom of two with building a strong company culture, and the similarities between nurturing a family and leading a team.Why outsourcing with Boldr is considered a savvy business strategy over traditional hiring, including benefits like tax perks, labor law hacks, and contributing positively to global economies.How Boldr's approach to building teams in diverse markets like the Philippines, South Africa, and Mexico has been shaped by Mari's cultural awareness.The role of executive coaching, therapy, and conscious leadership practices in navigating the challenges of scaling a business.How Mari and her CEO husband David maintain a healthy balance between their personal relationship and their professional roles.Boldr's commitment to social responsibility, how being a B Corp influences their operations, and their mission to provide meaningful opportunities in the communities they operate in.The operational and ethical considerations of outsourcing, how Boldr manages the complexities on behalf of their clientsThe advantages of having a partner who understands the intricacies of global talent acquisition and compliance.Mari's inspiring journey from South Africa to leading a global outsourcing powerhouse, and the life lessons learned from living and working in multiple countries.And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.Connect with Mari: Website | LinkedInYouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Today's episode of the Second in Command podcast is a talk by Cameron, as he explores the crucial aspects of entrepreneurship and leadership. He begins by emphasizing the significance of understanding one's value, discussing his own experience with setting high hourly rates for his coaching and speaking engagements. Cameron asserts the importance of delegating lower-value tasks to focus on areas of genius, thereby maximizing productivity and profitability.He explores the unique traits of successful entrepreneurs, notably discussing the relationship between entrepreneurial characteristics and mental health. Cameron candidly shares his perspectives on bipolar disorder and ADD, highlighting how these traits often align with entrepreneurial strengths such as high energy, creativity, and restlessness. He illustrates this through engaging stories, including a personal encounter with Marcelo Claure, CEO of Sprint, revealing how perceived weaknesses can be powerful entrepreneurial assets.Cameron offers practical advice on business management and growth. He stresses the necessity of clear communication, efficient meetings, and effective delegation. Reflecting on his experiences with 1-800-GOT-JUNK?, he underscores the impact of leadership on a company's culture and success. Cameron's guidance is not just about scaling a business but also about personal growth, work-life balance, and finding joy in the entrepreneurial journey.Enjoy!In This Episode You'll Learn:How Cameron values his time and expertise, and how this perspective can transform your approach to business and personal growth.The unique characteristics common among entrepreneurs, including how traits often associated with bipolar disorder and ADD can be advantageous in business.The power of delegating lower-value tasks to concentrate on areas where you excel, enhancing productivity and focus.Cameron's viewpoint on the intersection of mental health issues like bipolar disorder and ADD with entrepreneurial success.The profound impact of leadership on shaping a company’s culture and the overall success of the business.Tips on conducting efficient meetings, clear communication, and the importance of concise email practices.How to find a balance between scaling your business and maintaining personal well-being and happiness.Strategies for dealing with challenging business situations and making effective decisions.And much more... Important LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via Delphi

In today's episode of the Second in Command podcast, Cameron is joined by Joe Aurilia, Jr., the SVP of Operations for Cyware, to explore the intricacies of operational leadership and the dynamics of rapid company growth. Joe played a pivotal role in scaling Cyware from its early seed stage to a Series C funded cybersecurity powerhouse, and shares his experiences and strategies for fostering collaboration, consensus, and a vibrant culture across a multinational team. He explores the challenges of hiring and integrating key talent, the nuances of international operations, and the importance of communication and leadership in breaking down silos within a growing organization.Joe emphasizes the significance of continuous learning and curiosity as a cornerstone for personal and professional development. He advocates for a proactive approach to self-education, leveraging a wealth of online resources to stay ahead in a fast-evolving industry. By engaging with diverse communities, absorbing varied content, and embracing the unknown, Joe illustrates how leaders can drive innovation and adaptability within their teams and organizations.The conversation also touches upon the strategic aspects of navigating funding rounds and operational scaling, offering listeners valuable insights into the due diligence process, managing stakeholder expectations, and the crucial balance between strategic vision and day-to-day execution. Joe's journey with Cyware, from its nascent stages to becoming a leader in cybersecurity, serves as a compelling case study for aspiring leaders and entrepreneurs seeking to understand the complexities of managing growth, culture, and innovation in the digital age.Enjoy! In This Episode You'll Learn:How a commitment to ongoing education and curiosity can significantly enhance your leadership skills and operational effectiveness.How Joe scaled Cyware from a seed stage to a Series C funded company, including navigating funding rounds and the operational challenges of rapid expansion.Insights into fostering collaboration, consensus, and a strong culture within teams spread across multiple countries.Strategies for recruiting, selecting, and onboarding the right people to support your company's growth and vision.The operational intricacies of running a cybersecurity company, from breaking down silos to enhancing team collaboration.The importance of purposeful meetings, ensuring that every gathering drives action and contributes to the company's objectives.How staying curious and actively seeking new knowledge can position you and your organization for future success.Advice on preparing for and handling the due diligence process during funding rounds, and how to manage stakeholder expectations effectively.Why expanding your professional network and engaging in meaningful conversations can be pivotal for personal and professional development.And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.Connect with Joe: Website | LinkedInYouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Today's episode of the Second in Command podcast is a recast of a conversation between Cameron and Amrit Sandhu, host of the Inspired Evolution podcast. Cameron, with his vast experience and accolades, including authoring bestsellers and consulting for exponential business growth, shares the indispensable value of crafting a vivid vision for both personal and professional realms. This discussion reveals how a clear, compelling vision serves as the foundation for achieving alignment, fostering mindset growth, and ultimately, catalyzing the creation of something truly epic.Cameron's journey, from his initial inspiration drawn from a meeting with an Olympic coach to his monumental success with companies like 1-800-GOT-JUNK, underscores the power of visualization in achieving business and personal goals. He explains how visualizing your company or personal life three years into the future can not only inspire but also align actions towards making that vision a reality. Cameron's method involves escaping the office, embracing nature, and letting the vision unfold freely without the constraints of figuring out the immediate hows, emphasizing the importance of dreaming big and worrying about execution later.The episode also navigates the challenges and resistances many face in visualizing and sharing their visions, highlighting the transformative impact of sharing your vivid vision. Cameron illustrates how making your vision public invites collaboration, support, and unforeseen opportunities to bring that vision to life. He stresses the significance of aligning your actions with your core purpose and leveraging your vivid vision as a guide to not just chase success, but to live a fulfilling, inspired life. This conversation is a testament to the transformative power of having a vivid vision, offering listeners both the inspiration and the practical steps to envision and create their own inspired evolution.Enjoy! In This Episode You'll Learn:How crafting a vivid vision for your business or personal life can serve as a crucial first step in achieving your goals.The process Cameron uses to turn a vivid vision into reality, including stepping out of the office, embracing creativity in nature, and focusing on the 'what' before the 'how.'Insights into overcoming common resistances and mental blocks to visualizing and documenting your future, whether for your business or personal life.Why sharing your vivid vision is essential, how it invites collaboration, and helps overcome challenges through communal support and unexpected opportunities.The significance of aligning your vivid vision with your core purpose and values, ensuring that your efforts lead you toward a fulfilling and inspired life.How focusing on what you love can lead to unprecedented success and happiness, as well as the benefit of choosing to live according to one’s passions.The importance of being flexible with your vision, understanding that not every aspect may unfold as planned, and the power of iteration in achieving your dreams.How a clear, shared vision can transform leadership and teamwork, aligning efforts and inspiring action toward common goals.And much more... Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

In today's episode of the Second in Command podcast, Cameron discusses the intricate role of a Chief of Staff with Laurie Arron, executive coach and the author of 'Who Has Your Back?: A Leader's Guide to Getting the Support You Need from the Chief of Staff You Deserve.' The conversation begins with an exploration of the Chief of Staff's role, highlighting its multifaceted nature and its evolution from military origins to a vital position in the corporate sector. Laurie emphasizes that the role is often misunderstood and varies significantly between organizations, serving primarily to align with the CEO's priorities and the company's mission.Laurie explains the distinctiveness of the Chief of Staff role from other executive positions, illustrating its depth in serving the CEO's vision and contrasting it with the broader operational scope of roles like COOs. She articulates the key functions of a Chief of Staff, including strategic support to the CEO, project coordination, and ensuring effective internal and external communication.The conversation shifts to the challenges CEOs face, such as time management and the importance of delegation. Laurie underscores the necessity of a 'handshake meeting' at the inception of a CEO-Chief of Staff relationship to establish mutual expectations and working dynamics. This meeting, akin to taking vows, sets a foundation for a successful partnership.Further, Laurie provides insights into the career trajectory of a Chief of Staff, noting that most hold the position for about 18 months to two years, with their roles evolving as the organization's needs change. The conversation also covers the recruitment of Chiefs of Staff, advocating for internal hiring due to their inherent understanding of the company's culture and operations.Cameron and Laurie discuss the importance of not just finding the right Chief of Staff but also knowing how to effectively leverage their capabilities. Laurie emphasizes the significance of trust, integrity, and clear communication in fostering a robust relationship between the CEO and the Chief of Staff.Laurie also reflects on her career journey, offering advice to her younger self and others aspiring to impactful leadership roles. She advocates for speaking one's truth, contributing thoughtfully, and always aiming to do the right thing, especially in influential roles like that of a Chief of Staff.Enjoy!In This Episode You'll Learn:The multifaceted nature of the Chief of Staff role, its evolution from military origins, and its critical importance in aligning with the CEO's vision and the company's mission.The uniqueness of the Chief of Staff's responsibilities compared to other executive roles, focusing on strategic support, project coordination, and effective communication within the organization.Common challenges CEOs face, such as time management and the necessity of delegating effectively.The significance of the 'handshake meeting' between a CEO and Chief of Staff, setting clear expectations and establishing a solid foundation for their working relationship.The career trajectory of a Chief of Staff, with insights on the typical tenure in the role and the evolutionary nature of the responsibilities as the organization's needs change.Strategies for recruiting the right Chief of Staff, with a preference for internal hiring due to the inherent understanding of the company's culture and operations.The key elements of fostering a strong and productive relationship between the CEO and Chief of Staff, including trust, integrity, and clear communication.The critical role of the Chief of Staff in steering the CEO away from micromanagement and ensuring focus on strategic initiatives and vision.The importance of self-awareness and confidence in one's contributions, particularly in influential roles like that of a Chief of Staff.And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.Connect with Laurie: Website | LinkedIn Laurie's Book: 'Who Has Your Back?: A Leader's Guide to Getting the Support You Need from the Chief of Staff You Deserve'YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Today's episode of the Second in Command podcast is a recast of a conversation between Cameron and Yoni Kozminski, the host of Successful Scales. Cameron shares his unique perspective on business, emphasizing the intrinsic value of community in entrepreneurial growth. His journey from grooming under an entrepreneurial family to coaching top business figures like Kimbal Musk and building the largest auto body chain in North America, Gerber Auto Collision, unfolds. Cameron's experience in varied industries, including his role as COO at 1-800-GOT-JUNK?, underlines his diverse expertise. The conversation highlights his commitment to helping entrepreneurs and COOs excel, with an emphasis on the importance of professional networks like the COO Alliance.Yoni and Cameron explore the intricacies of effective leadership and management, differentiating between the two with compelling anecdotes and practical advice. Cameron advocates for simplicity in systems and processes, drawing on his extensive experience in hiring and coaching thousands of individuals. He stresses the importance of having a clear vision, the 'Vivid Vision' concept, which he illustrates with stories from his professional journey. This vision helps entrepreneurs prioritize and align their teams towards common goals, ensuring efficient and purpose-driven business growth.The conversation takes a personal turn as Cameron shares his experiences from the Burning Man festival, reflecting on the profound life and business lessons he's gleaned from the event. His stories about introducing Tim Ferriss to Burning Man and missing an opportunity to invest in Uber offer a candid glimpse into his life, filled with both successes and learning moments. The conversation is not just about business strategies but also about the human aspects of entrepreneurship, like the importance of community, genuine connections, and understanding the deeper values that drive successful business leaders.Enjoy!In This Episode You'll Learn:How being part of professional communities like the COO Alliance can bring intrinsic value to business leaders and their organizations.The distinct roles of leadership and management in business, with practical advice on how to differentiate and excel in both areas.The importance of simplifying processes and systems within a business for efficient and effective operation, as demonstrated by Cameron Herold's extensive experience in recruiting and coaching.The concept of a 'Vivid Vision' and how a clear, detailed vision of the future can align teams and prioritize business goals for successful growth.How a family's entrepreneurial background can shape one's business approach and mindset, based on Cameron Herold's personal experiences.The parallels between sports strategies and business efficiency, understanding how skills from one area can translate to success in another.How experiences from events like Burning Man can influence business thinking, foster creativity, and encourage community and human connection.The importance of training and developing leadership skills for effective team management and business success.And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

In today's episode of the Second in Command podcast, Cameron is joined by Ron Martinez, COO and co-founder of Chatavise, and of course, a COO Alliance member. Ron discusses the pivotal role of operational strategies in scaling businesses from millions to billions. He emphasizes that while marketing is a key component, operational intricacies are essential for managing rapid growth. Ron's journey with Chatavise, a comprehensive text messaging and SMS platform, showcases his strategic approach to client relationships and reputation management through innovative communication solutions.Cameron and Ron discuss leveraging texting for business growth. Ron illustrates how Chatavise excels in managing the entire customer journey, offering services beyond a conventional texting platform. He shares insights on common pitfalls in SMS marketing and emphasizes the importance of aligning text communication with a company's overall tone and marketing strategies.The discussion sheds light on the unique challenges and learning experiences in developing Chatavise. Ron discusses the importance of understanding customer needs and adapting services accordingly, particularly in different industry segments. He also shares his personal growth journey and the significance of being a member of the COO Alliance, highlighting the value of learning from peers and experiences to drive business success.Enjoy!In This Episode You'll Learn:How operational strategies are pivotal when scaling a business from millions to billions, beyond just focusing on marketing.How Chatavise revolutionizes customer interactions and reputation management through its advanced SMS and text messaging platform.Effective SMS marketing strategies and how to avoid common pitfalls, ensuring your messages align with your brand's tone and overall marketing plan.The importance and benefits of integrating texting into your business model, and how it can be more effective than traditional email marketing.How Chatavise adapts its services to suit different industry needs, emphasizing the importance of understanding and meeting customer requirements.Ron's journey of personal growth and how his experiences have shaped his professional success as COO of Chatavise.The significance of learning from peers, and how it can contribute to one’s business strategies and leadership skills.Innovative ways to enhance customer engagement and build stronger relationships using technology.Strategies for navigating the challenges that come with transitioning from a startup to a scale-up.And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.Connect with Ron: Website | LinkedInYouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Today's episode of the Second in Command podcast is a recast of a conversation between Cameron and Joe Polish, the host of the Genius Network podcast, Cameron discusses the intricacies of the COO role and the dynamics of a CEO-COO relationship. Drawing from his rich experience as a COO, he offers insights into effective leadership, company culture, and the importance of understanding the unique requirements of this executive position.Joe and Cameron discuss his book "Second in Command," which emphasizes the significance of the COO role in a business. Cameron shares his journey as an entrepreneur and a COO, highlighting the key aspects of his role in various companies. The discussion then shifts to the CEO-COO dynamic, where Cameron stresses the importance of alignment and communication between the two, comparing it to a marital relationship. He underscores the need for trust, mutual understanding, and regular interaction to maintain a healthy and productive partnership.Cameron offers practical advice on hiring and working with a COO. He emphasizes the importance of cultural fit and alignment with company values, alongside skills and experience. He also touches upon the challenges that come with growth and scaling, discussing how roles evolve and sometimes necessitate difficult decisions, such as parting ways with long-term team members. Cameron also shares his personal experiences and learnings, offering valuable lessons for entrepreneurs looking to strengthen their leadership teams.Enjoy!In This Episode You'll Learn:How the role of a COO evolves as a company grows, and the significance of this position in various stages of business development.The nuances of the relationship between a CEO and a COO, and why it's often compared to a marital partnership. The impact of strong leadership and a well-defined company culture on the success of a business.The critical aspects of hiring a COO, including the importance of cultural fit and aligning with company values.How to navigate the challenges that come with scaling a business, as well as making tough decisions about team dynamics.Strategies for managing the highs and lows that come with entrepreneurship, including advice on maintaining personal well-being while running a business.And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

In today's episode of the Second in Command podcast, Cameron is joined by Artug Acar, COO Alliance member as well as COO of Mercury Business Services, a Boston-based tech-enabled healthcare and logistics company. Artug shares Mercury's focus on healthcare logistics, emphasizing their specialized services in shipping medical devices, diagnostic kits, and life science research products. He highlights the company's strategic shift from law firms to healthcare, leveraging their expertise in a niche market to provide valuable services. Artug's journey from VP of Product to COO reflects his deep involvement in various company aspects, from product development to operations, underscoring his comprehensive approach to leadership.Cameron and Artug discuss the challenges and strategies of managing a global team, with a significant presence in Turkey. He stresses the importance of cultural understanding, autonomy, and team integration for effective cross-border collaboration. Artug's unique position, bridging Turkish and American cultures, enables him to create a cohesive and efficient work environment, despite geographical and time differences. This global team plays a crucial role in Mercury's operations, and Artug's approach showcases his ability to navigate complex international dynamics successfully.Artug also shares insights on change management and leadership styles. He emphasizes the need to adapt leadership approaches based on situational demands, ranging from coercive to coaching styles. Artug's analogy of sailing in Boston Harbor parallels his leadership philosophy, illustrating the importance of adapting to changing environments while maintaining a clear course. His reflective approach, seeking feedback and learning from mistakes, marks his growth-oriented mindset.Enjoy!In This Episode You'll Learn:How Mercury transitioned from servicing law firms to focusing on healthcare logistics, and why targeting niche markets can be a strategic advantage.Insights into managing a multicultural team across different geographies, with a specific focus on integrating teams in the U.S. and Turkey.Artug's approach to change management and how adapting leadership styles to various situations can drive organizational success.The challenges and triumphs of developing a technology platform that supports global healthcare logistics.Artug's career progression at Mercury, the diversification of responsibilities, and the holistic understanding required in a COO role.Strategies for fostering effective collaboration between teams from different cultural backgrounds and time zones.How to adapt your leadership style during a crisis and the importance of being flexible yet directive when needed.How engaging employees in decision-making and recognizing their contributions can fuel growth and morale in an organization.Strategic planning and how anticipating future risks and opportunities can prepare a business for sustainable growth.And much more...Resources:Connect with Artug: Website | LinkedInSubscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Today's episode of the Second in Command podcast is a recast of a conversation between Cameron and Christopher Lochhead, the host of the Legends and Losers podcast. They discuss the distinct roles and personalities within corporate leadership, particularly focusing on the dynamic between CEOs and COOs. Cameron highlights the results of a personality profiling exercise conducted within the COO Alliance, revealing stark differences between the entrepreneurial, visionary nature of CEOs and the more operational, linear approach of COOs. He emphasizes the unique abilities of COOs to reverse-engineer the dreams of CEOs, underscoring their role in bringing structure and execution to the visionary ideas of their counterparts.The discussion further explores the identity of COOs, emphasizing their role as facilitators rather than aspirants to the CEO position. Cameron and Christopher agree that a successful COO is one who genuinely aims to amplify the CEO's vision, rather than using the position as a stepping stone to the top role. This concept is expanded upon through real-world examples, including a nod to Sheryl Sandberg's role at Facebook, suggesting that the best COOs are those who understand and stay true to their specialized role, much like a player in a well-coordinated team.They also reflect on the various types of executive roles and the challenges in filling these positions, particularly in the tech industry. Cameron introduces his COO Alliance as a solution to the lack of networking and learning opportunities for second-in-command executives. They share their personal experiences and observations, as well as the importance of complementary skill sets within leadership teams.Enjoy!In This Episode You'll Learn:How CEOs tend to be entrepreneurial and visionary, while COOs are more operational and linear.The concept that COOs are professionals in their own right, with a unique skill set, rather than merely waiting to become CEOs.How successful leadership teams balance contrasting skills and personalities.The importance of understanding one's role and staying true to it for effective teamwork.The difficulties companies face in filling key executive roles, especially in the tech industry.The often misunderstood and undertrained nature of the COO role.And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

In today's episode of the Second in Command podcast, Cameron Herold is joined by Stacey Ryan, the COO of the School of Rock, to discuss the revolutionary impact of the business and her experiences as a woman in a C-suite role. Stacey shares the transformational journey of School of Rock, from having 16 corporate locations to expanding to 353 schools across 15 countries. They discuss the unique teaching approach of the business, which focuses on teaching music by integrating students into bands and putting them on stage, offering not just musical education but also social development and community building.Stacey shares the intricacies of managing a franchise model and the nuances of international business operations, highlighting the importance of adapting to local cultures and regulations. She talks about the success of their master franchise strategy and shares valuable lessons learned in maintaining a balance between authority and partnership in franchising. Her insights reveal the complex dynamics of franchising and the need for constant reevaluation and adaptation to ensure growth and success in diverse markets.Cameron and Stacey discuss the challenges and advancements of women in executive roles. Stacey talks candidly about the slow but positive changes in the representation of women in C-suite positions and the biases they often face. She shares her personal experiences and initiatives like "Front Women" that aim to support and empower women in leadership roles. Their conversation not only sheds light on innovative educational models and franchise management but also crucial issues of gender equality and leadership diversity in the corporate world.Enjoy!In This Episode You'll Learn:How School of Rock has expanded from 16 to 353 locations globally, transforming music education by teaching through performance.The challenges and strategies of managing a franchise model, including balancing authority and partnership.The slow but positive shift in the inclusion of women in C-suite roles, including the hurdles they face and the progress made.How School of Rock positively impacts students' mental health by providing a safe, inclusive environment where they can express themselves through music.The value of staying true to oneself in a leadership role and the importance of making decisions aligned with personal values and integrity.How personal authenticity in leadership can lead to more meaningful and successful career paths.The challenges women face in corporate environments, from being underestimated to dealing with microaggressions.And much more...Resources:Connect with Stacey: Website | LinkedIn Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Today's episode of the Second in Command podcast is a recast of a conversation between Cameron and the hosts of the BiggerPockets podcast, in which Cameron shares his innovative concept of a "Vivid Vision." They discuss the importance of envisioning a detailed future for both businesses and individuals, urging people to think beyond traditional mission statements. He describes the Vivid Vision as a comprehensive, multi-page document that vividly outlines every aspect of a company or personal life three years into the future. This visionary tool aligns employees, attracts customers, and provides a clear path for growth and success. Drawing from his diverse entrepreneurial background, Cameron demonstrates how a well-crafted Vivid Vision can transform abstract goals into tangible realities.They discuss Cameron's collaboration with Hal Elrod on "The Miracle Morning for Entrepreneurs." He outlines the SAVERS routine - Silence, Affirmation, Visualization, Exercise, Reading, and Scribing - as a foundation for daily success. Cameron adds his unique perspective on productivity and focus, highlighting the need for efficient systems and processes, especially for those grappling with attention challenges. This approach is crucial for entrepreneurs to optimize their day and drive their business forward effectively.Cameron also offers invaluable advice for aspiring entrepreneurs. He introduces the "secret formula" for success, comprising focus, faith, and effort. Evaluating and maximizing these three elements will significantly increase your chances of business success. He warns against the pitfalls of generic advice without context and underscores the importance of tailored strategies.Enjoy!In This Episode You'll Learn:How creating a detailed, multi-page vision for your company or personal life can align goals, inspire teams, and drive growth.The SAVERS routine from "The Miracle Morning for Entrepreneurs" co-authored by Cameron Herold and Hal Elrod, and how it can set a productive tone for your day.Cameron's 'secret formula' comprising focus, faith, and effort, and how applying this can significantly enhance your chances of business success.How a clear vision can not only guide entrepreneurial ventures but also enhance leadership and management effectiveness.How a vivid vision can not only align but also actively engage your team towards common business goals.Cameron's early entrepreneurial experiences, including a newspaper route, and the lessons learned about customer service and handling rejection.And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

In today's episode of the Second in Command podcast, Cameron Herold is joined by Amaryllis Kennedy, writer, television host, public speaker, former CIA officer, and campaign manager to Robert F. Kennedy Jr.'s 2024 presidential campaign. Amaryllis and Cameron discuss the intricate world of political campaigning. Amaryllis shares her unique journey from a CIA officer to a tech entrepreneur in Silicon Valley, and eventually to the helm of a major political campaign. She illuminates her transition from witnessing government shortcomings to actively participating in shaping a better political future. Her experiences in government service and the tech industry have equipped her with an unconventional skill set, making her an effective disruptor in the traditional political campaign sphere.Amaryllis discusses the campaign's approach, emphasizing authenticity, grass-roots engagement, and leveraging digital tools to democratize the fundraising process. The campaign has innovatively gamified fundraising and volunteer activities, encouraging widespread grassroots involvement. She highlights the importance of direct voter engagement, detailing how the campaign facilitates open and unscripted conversations with Bobby Kennedy Jr., thereby fostering genuine connections with the electorate. This strategy contrasts sharply with the conventional, often opaque approaches of traditional political campaigns.Cameron and Amaryllis also touch on the campaign's strategic vision, focusing on offering positive solutions rather than engaging in adversary-focused politics. Amaryllis explains the critical role of listening to diverse voices across the country and incorporating their needs and aspirations into the campaign's policy framework. She shares insights into managing the multifaceted aspects of the campaign, balancing strategic planning with the dynamic nature of political campaigning.Enjoy!In This Episode You'll Learn:Amaryllis' journey from CIA officer to a tech entrepreneur, leading to her role as the campaign manager for RFK Jr.'s presidential campaign.The significance of authenticity in political engagement, and how it contrasts with traditional political strategies.How the RFK Jr. campaign employs digital tools and gamification techniques in fundraising and volunteer activities, democratizing campaign processes and encouraging grassroots participation.Amaryllis' leadership style and strategic decision-making processes, including balancing various demands and adapting to the dynamic nature of political campaigning.How her experiences in government and Silicon Valley have informed her approach to managing the complexities of a political campaign.Amaryllis' personal journey from disillusionment in government service to a renewed commitment to political reform.How she balances the intense demands of a presidential campaign with personal commitments, particularly as a mother.And much more...Resources:Connect with Amaryllis: Instagram | XSubscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Today's episode of the Second in Command podcast is a recast of a conversation between Cameron and Dev Gadhvi of the Passionpeneur podcast. During the conversation, they disucuss the intricacies of entrepreneurial success and business scaling. Cameron shares invaluable insights on the significance of attracting and nurturing the right talent. He emphasizes the importance of creating job postings that not only attract ideal candidates but also deter those who may not align with the company's vision. This approach was instrumental in scaling companies like 1-800-GOT-JUNK from modest beginnings to substantial revenues.Dev probes into the challenges and strategies of scaling a business. Cameron offers practical advice on managing growth at different stages, highlighting the crucial transition from 30 to 100 employees. He underscores the need for skill and confidence development among managers, stressing the importance of training in areas like situational leadership and time management. This focus on nurturing internal talent is key to sustaining and accelerating business growth.Dev and Cameron also explore the personal aspects of entrepreneurship. Cameron shares his journey, from the early days of striving for success to now living a fulfilling life, traveling and focusing on what truly matters. He talks about the shift from a money-centric to a time-centric approach, where the emphasis is on life experiences rather than material gains.Enjoy!In This Episode You'll Learn:How to craft job postings that not only attract the right talent but also repel those not aligned with your company's culture and values.Insights on scaling your business at different stages, especially the critical transition from a small team to larger groups.The pivotal role core values play in the growth and development of your company.How to handle the fear of failure and success in business, and why maintaining an optimistic outlook can be a game-changer for your entrepreneurial journey.The significance of investing in your leaders and providing them with the necessary training and resources to effectively manage and grow your business.The difference between having an entrepreneurial mindset and being an entrepreneur, and why both are important in the business world.And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

In today's episode of the Second in Command podcast, Cameron Herold is joined by Ben Zittlau, COO, CTO and co-founder of Parakeeto, shares his journey and the philosophy behind his business approach. Ben talks about equity and long-term gains in career choices, focusing on achieving financial freedom and enjoying the fruits of one's labor. He shares his strategy of viewing businesses as systems, highlighting the significance of data in decision-making processes and the challenges of converting theoretical knowledge into practical applications.Cameron and Ben discuss the specifics of Parakeeto's operations, a company offering innovative solutions for digital agencies. Ben describes their dual model of consulting and technology, aiming to provide agencies with valuable data from their operations to enhance efficiency and profitability. He explains how their service-centric approach differs from typical SaaS models, as they use their services as a profit center to fund technological advancements. This strategy creates a virtuous cycle of profitability and efficiency.They also explore various aspects of running a tech company, such as making decisions on whether to build or buy tools, handling custom development requests, and the dynamics of co-founding a company. Ben shares insights on the challenges and advantages of being lean and agile, the importance of cash flow over theoretical equity, and the value of diversifying investments.Enjoy!In This Episode You'll Learn:Ben's approach to prioritizing long-term equity gains and financial freedom over immediate salary benefits in his career.Parakeeto's unique business model, which combines software as a service (SaaS) with consulting services to enhance digital agencies' efficiency and profitability.The complexities of translating data and theoretical knowledge into effective, practical solutions in the business world.The decision-making process behind building vs. buying technology tools, and how to handle custom development requests.The dynamics of co-founding a company, including role division, resolving disagreements, and the importance of complementary skills and values between founders.The benefits and challenges of maintaining a lean business operation, and the importance of cash flow management in a startup environment.Ben's perspective on balancing the pursuit of equity with the need for liquidity, and the risks associated with over-relying on equity in private companies.And much more...Resources:Connect with Ben: Website | LinkedInSubscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Today's episode of the Second in Command podcast is a recast of a conversation between Cameron and Roland Frasier of the Business Lunch podcast. The pair do a deep dive into the crucial role of the Chief Operating Officer for an organization. Cameron begins by emphasizing the importance of crafting a strong and polarizing job description for potential COOs. He advocates for descriptions that push away half of the candidates while strongly attracting the other half. This approach ensures that only those who are truly aligned with the company's vision and culture will apply. Additionally, Cameron suggests rewriting job postings like sales letters to further attract the right talent.The conversation shifts to discussing the key traits of successful second-in-commands. Flexibility, adaptability, and vision are highlighted as essential qualities. These traits enable COOs to lead effectively, support CEOs in their areas of expertise, and contribute to the overall forward momentum of the company. Roland and Cameron also discuss the dynamics of the CEO-COO relationship, emphasizing the need for these roles to complement each other.They touch on the challenges and strategies involved in recruiting top-level COO talent. Cameron points out that great employees are often not actively looking for a job, and hence, the approach to attracting them should be strategic and enticing. He also speaks to the emotional and professional complexities of transitioning in and out of the COO role, drawing from his own experiences. If you're looking for invaluable insights for CEOs and COOs alike, offering practical advice and strategies for strengthening leadership teams and driving organizational success, then you won't want to miss this episode.Enjoy!In This Episode You'll Learn:The importance of creating a job description that not only attracts the right candidates but also actively repels those not fit for the company's culture and vision.Essential qualities - such as flexibility, adaptability, and vision - that make an effective second-in-command, crucial for driving a company's success.The unique relationship between a CEO and a COO, and how this partnership is vital for effective leadership and organizational progress.Strategies for attracting high-caliber COO candidates, especially those who are not actively job hunting but could be the perfect fit for your organization.How to structure roles and responsibilities to ensure a significant return on investment for each employee.The importance of integrating AI and other technological tools into your business strategy to stay competitive and efficient.And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

In today's episode of the Second in Command podcast, Cameron Herold is joined by Mamikon Rothberg, the Chief Operating Officer of LGFG Fashion House, a luxury custom clothing brand, as they discuss LGFG's unique business model. He emphasizes how LGFG stands apart by offering personalized, direct-to-client services, catering to successful men who prefer a distinct style without the hassle of traditional shopping. This approach, as Mamikon notes, saves valuable time for busy professionals like CEOs and presidents, who are the brand's primary clientele. The convenience of having an experienced professional come to them, combined with the opportunity to wear unique, custom-made suits, shirts, and even casual attire like jeans and sneakers, is what makes LGFG's offering exceptional.Cameron and Mamikon explore the company's operational strategies and its global reach. Mamikon explains the sales and tailoring process, where salespeople are trained as tailors to provide a comprehensive service. He discusses the challenges faced during the COVID-19 pandemic, which led to a pivot towards virtual client meetings and remote selling, and how this crisis turned into an opportunity for growth and adaptation. LGFG's emphasis on referrals, client relationships, and high-quality products has helped it sustain and grow. The company’s presence spans across the US, Canada, Europe, and Dubai, with plans to expand into retail with ready-made garments in the future.Mamikon reflects on his journey with LGFG Fashion House, from his beginnings as a salesperson to his current role as COO. He shares insights on the importance of adapting to change, managing expectations, and the value of perseverance in business. His advice to his younger self and aspiring entrepreneurs is to remain focused and remember that challenges are temporary.Enjoy!In This Episode You'll Learn:How providing bespoke services directly to clients at their homes or offices sets LGFG apart in the fashion industry.How LGFG Fashion House caters to the needs of busy professionals like CEOs, offering convenience and exclusivity in fashion.LGFG's innovative approach to training salespeople in tailoring skills to enhance customer experience.How LGFG navigated the COVID-19 pandemic by shifting to virtual client meetings and remote selling, a testament to business resilience.The importance of referrals and strong client relationships in growing a luxury brand.How to adapt to and overcome business challenges, with insights on managing expectations and the power of perseverance.And much more...Resources:Connect with Mamikon: Website | LinkedInSubscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Today's episode of the Second in Command podcast is a recast of an episode of the BiggerPockets podcast, hosted by Brandon Turner. The episode features a real-life coaching call between Cameron and a BiggerPockets member and CEO of New River Valley Real Estate LLC, JB Klein. The focus of the discussion is managing rapid business growth and crafting a clear, effective vision for the future. Brandon emphasizes the significance of Herold's book, "Vivid Vision," which played a pivotal role in shaping his own business trajectory.During the coaching call, Cameron Herold advises JB, a real estate entrepreneur experiencing fast-paced growth, on various aspects of business development. Cameron stresses the importance of working smarter, not harder, and the necessity of developing a vivid vision for one's company. He guides JB through envisioning his business in the future, discussing aspects like team composition, operational strategies, and core values. This future-focused approach is designed to align JB's current decisions with his long-term business objectives, highlighting the importance of honesty, quality, personal development, and efficient teamwork.During the conversation, they dive into practical strategies for business growth, including the delegation of tasks, building effective banking relationships, and the importance of investing in personal and team development. Cameron also stresses the importance of aligning learning with current business needs and focusing on tasks that offer the highest return. JB's vivid vision involves a future where his business not only excels in real estate but also contributes significantly to the community, especially supporting veterans. This vision encapsulates Klein's aspirations for a legacy that extends beyond financial success to meaningful community impact.Enjoy!In This Episode You'll Learn:The critical role a clear, vivid vision plays in managing and sustaining business growth.Efficient business scaling and the importance of focusing on strategic growth rather than operational tasks.Tips on hiring practices, team leadership, and fostering a culture that aligns with your business vision.How your business can not only achieve financial success but also make a meaningful impact in the community.Strategies for dealing with banking relationships and financing in the real estate sector.How core values like honesty, quality, and personal development can shape your business practices and reputation.And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

In today's episode of the Second in Command podcast, Cameron Herold is joined by Clay Spitz, COO Alliance member and Chief Operating Officer of Chief Outsiders, a company offering fractional Chief Marketing Officer services. Clay and Cameron discuss the unique value of understanding the lifetime value of a customer and aligning marketing strategies accordingly. They look at the importance of customizing marketing approaches for different customer segments and avoiding "random acts of marketing." Chief Outsiders, with its team of over 100 seasoned CMOs, specializes in propelling growth for mid-sized companies by providing experienced leadership in marketing and sales.They also touch on the cultural aspects of Chief Outsiders and how they attract top marketing and sales executives. Clay highlights the importance of building a company culture that facilitates learning and collaboration, fostering an environment where executives can do the best work of their careers. He shares insights into managing creative talent effectively, stressing the need for aligning creative ideas with the company's strategic goals. Clay and Cameron explore the intricacies of managing offshore talent and ensuring cultural alignment for successful outcomes.They also discuss evolving roles in the corporate world, including the emergence of Chief Revenue Officers, and the importance of understanding customer needs and market dynamics, especially post-COVID. Clay reflects on his career journey, advising young professionals to be open to opportunities and listen to mentors. He stresses that understanding one's strengths and being adaptable are key to a successful career.Enjoy!In This Episode You'll Learn:How to calculate the lifetime value of a customer and align your marketing strategies to maximize profitability.How fractional Chief Marketing Officers (CMOs) and Chief Sales Officers (CSOs) from Chief Outsiders can drive growth in mid-sized companies.The unique culture at Chief Outsiders that fosters learning, collaboration, and enables executives to deliver their best work.The challenges and strategies for managing offshore talent, ensuring cultural and strategic alignment for successful outcomes.Clay's personal journey and learn why being open to opportunities and adaptable is crucial for career success.How to determine the right amount to invest in marketing based on the desired growth rate and customer acquisition costs.And much more...Resources:Connect with Clay: Website | LinkedInSubscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Today's episode of the Second in Command podcast is a recast of a conversation between Cameron and Neal Conlon, host of the Press Forward and Neal podcast. Cameron shares his remarkable journey, highlighting his achievements that include authoring six books and establishing the COO Alliance. They discuss Cameron's formula for success, which emphasizes the combination of focus, faith, and effort. Cameron talks about the importance of maintaining a high degree of focus in business, ensuring confidence in oneself and one's team, and the necessity of putting in substantial effort. This formula is instrumental in achieving predictable success, as it multiplies the potential outcomes. He offers practical examples, demonstrating how even a seemingly high individual score in each category can still result in a moderate chance of success, thus underscoring the need for near-perfection in all three areas.Neal and Cameron also explore the evolving role of COOs and the importance of adapting leadership styles to different stages of business growth. Cameron shares his experiences, particularly from his time at 1-800-GOT-JUNK, emphasizing the need for COOs to complement the CEOs' strengths and weaknesses. He discusses the establishment of the COO Alliance, its genesis, and its objective to provide a platform for COOs to learn and grow. They also touch on leveraging AI in business, efficiency, and the criticality of high-performance relationships in personal and professional realms.Enjoy!In This Episode You'll Learn:The Importance of having diverse experiences in shaping a successful career.How Cameron's unique formula for success - 'Focus times Faith times Effort' - multiplies outcomes and why high scores in all three areas are crucial for substantial success.The dynamic role of a COO and how it adapts across different stages of a company's growth.The necessity of adapting leadership styles to suit different situations and team needs, a key skill for any executive or manager.The importance of embracing and integrating AI into business practices for staying competitive.The creation and mission of the COO Alliance, and how it serves as a crucial resource for COOs around the globe.And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

In today's episode of the Second in Command podcast, Cameron is joined by Jamal Al Awadhi, the COO of WiO UAE, a platform bank based in Abu Dhabi. Wio Bank represents a paradigm shift in banking as a platform bank, deeply rooted in digital innovation and strategic growth. Jamal, with his rich background in marketing and strategy, brings a unique international perspective, having studied in the U.S. and marrying into a Canadian family. His leadership style, honed by working with three executive coaches, focuses on strategic priorities, innovation, and cultivating effective teamwork, which are pivotal in navigating Wio Bank through its rapid growth phase.Cameron and Jamal discuss the challenges of establishing a new bank in a traditional industry, particularly in a highly regulated environment like the UAE. Jamal discusses how Wio Bank navigated these challenges, emphasizing their digital-native approach, which contrasts the conventional brick-and-mortar model of traditional banks. He talks about building trust with customers in a digital platform, highlighting the importance of strong shareholder support and the power of word-of-mouth in growing their customer base. Jamal shares his vision for WiO Bank and personal insights on leadership. He discusses the balance between strategic oversight and operational management, the importance of team support and resilience, and the adaptability required in a fast-paced, high-growth environment. His personal journey of continuous self-improvement and his unique approach of working with multiple coaches for diverse perspectives is a testament to his commitment to leadership excellence. Jamal also offers advice to young professionals: to trust the process and understand the importance of assertiveness without conflict.Enjoy!What You'll Learn in this Episode:How WiO UAE is challenging the traditional banking landscape with its innovative platform bank model.Jamal’s leadership style, as well as the challenges and rewards of leading a bank through a period of significant expansion and change.The value of diversity in building a business that caters to both local and global markets.The balance between technological innovation and maintaining a human touch in customer interactions.The complexities of launching and growing a new bank in a highly regulated environment.Strategies for fostering resilience and adaptability in teams, especially in a high-growth and fast-paced business environment.And much more...Resources:Connect with Jamal: Website | LinkedInSubscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Today's episode of the Second in Command podcast is a little special. It's an example of one of Cameron's platinum coaching calls, in which he addresses the dynamics of workplace communication and project initiation, focusing on the interaction between two archetypal roles: a CEO, Nick, and his COO, Lacey. Cameron emphasizes the importance of understanding individual work styles, especially in how different people start projects. He notes that Lacey, in her role, tends to ask numerous questions to grasp the full scope of a project, covering aspects like who, what, when, why, how, budget, and priorities. This approach however, frustrates Nick, who perceives her thorough questioning as argumentative rather than an attempt to understand his vision. Cameron points out that while Nick has been mulling over the project internally and expects Lacey to immediately catch up, she requires detailed information to begin work effectively.To address such disparities in work styles, he suggests that everyone in leadership positions should complete the Kolbe A profile – a tool that helps in understanding how individuals initiate projects. He presents the differences in Kolbe scores between himself and Lacey as an example, highlighting that these scores reflect their distinct approaches to project initiation and management. Cameron suggests using these various personality profiles at least once a year to foster better understanding and synergy within teams. He elaborates that CEOs, like Nick, often prefer quick summaries and bullet points rather than detailed reports, which contrasts with Lacey’s detail-oriented approach. Cameron also discusses the concept of 'fact-finder' in Kolbe profiles, which influences how people like Lacey start projects by gathering extensive information. On the other hand, CEOs often think in approximations and prioritize momentum over precision. Cameron explores the concept of 'follow-through,' which is typically high in CEOs and revolves around establishing systems and processes before embarking on projects. This need for organization can clash with the entrepreneurial spirit of starting immediately and figuring things out along the way. He advocates for the Kolbe A profile not only as a tool for understanding but also as a means to facilitate effective collaboration, akin to relationship counseling. He also touches upon the cyclic nature of marketing and operations in businesses, observing that a focus on marketing leads to operational efforts, which then slow down marketing activities, creating a cycle that can affect business flow.Enjoy!In This Episode You'll Learn:How different individuals, like CEOs and COOs, approach project initiation and management, and the need to recognize and respect these differences for effective collaboration.Why thorough questioning at the start of a project is crucial for effective execution, despite misunderstandings it may cause with those who prefer a more direct approach.The utility of tools like the Kolbe A profile in understanding how different team members initiate projects, and how this can enhance team dynamics and productivity.Strategies for tailoring communication to suit different personalities within a team, such as providing concise summaries for quick decision-makers and detailed reports for those who prefer in-depth information.The significance of 'Follow-Through' in high-ranking roles, which involves setting up systems and processes before starting projects, and how it contrasts with an entrepreneurial mindset.The cyclical nature of marketing and operations in businesses, and the importance of continuous marketing efforts to maintain a steady flow of work and revenue.And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

In today's episode of the Second in Command podcast, Cameron Herold is joined by Scott Buchanan, COO of Bitcoin Depot as they discuss the evolution of Scott's role from a finance-focused position to overseeing various departments. They explore the importance of building trust with team managers to effectively delegate responsibilities. Scott reflects on his journey with Bitcoin Depot, noting the company's growth from a startup to a major player in the Bitcoin ATM market, serving underbanked communities and providing an alternative to traditional exchanges. He also touches on the challenges and learning experiences encountered during the company's transition to a publicly-listed entity on NASDAQ.Cameron explores the strategic decisions and partnerships that have driven Bitcoin Depot's success, particularly the significant partnership with Circle K. Scott details the process of securing this pivotal relationship, as well as the importance of educating potential partners about the benefits of Bitcoin ATMs and navigating competitive bidding processes. He also discusses the company's profitability strategy, avoiding external funding by focusing on generating revenue from the start, and the company's plans for future growth, including potential acquisitions to consolidate their market position.Cameron and Scott also discuss Bitcoin Depot's approach to market education and targeting consumers. Scott explains that their marketing efforts are focused on reaching those already interested in purchasing Bitcoin, leveraging the visibility at the bottom of the sales funnel. He shares insights on the operational and logistical aspects of managing a vast network of Bitcoin ATMs, including dealing with compliance, site selection, and cash logistics. Finally, He also offers personal reflections on his growth as a COO, stressing the value of diversifying skills and being open to learning from various business areas.Enjoy!In This Episode You'll Learn:The importance of building trust with team managers for effective delegation.Bitcoin Depot's growth and how they cater to the underbanked with Bitcoin ATMs.The challenges and opportunities of transitioning to a publicly-traded company on NASDAQ.The competitive bidding process and educating potential partners about the Bitcoin ATM industry.The importance of robust internal processes and compliance in a volatile industry like cryptocurrency.Scott's journey of learning and adaptation as a COO in a fast-growing company, as well as the value of skill diversification and continuous learning in leadership roles.And much more...Resources:Connect with Scott: Website | LinkedInSubscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

In today’s episode of the Second in Command podcast, Cameron Herold is joined by Kim Roberson, COO of Nelson Elder Care Law and a COO Alliance Member, as she shares her journey and insights into effective leadership and organizational growth. Known for her expertise in identifying and nurturing talent, Kim emphasizes the importance of aligning individual growth with organizational objectives. Her approach centers not just on finding the right people but also on fostering their development, whether it’s within the firm or beyond.Kim’s leadership philosophy has been instrumental in Nelson Elder Care Law’s remarkable growth, including a doubling of the company’s size during her tenure. She also made a strategic move from HR to COO within two years. The firm, under her leadership, focuses on providing comprehensive elder care legal services, distinguishing itself in estate planning and long-term care preparation. This focus on “preparing for life’s curveballs” demonstrates a unique approach to legal services, prioritizing clients’ peace of mind and family well-being.Cameron and Kim discuss her leadership journey, offering valuable insights into effective team building and management in a rapidly growing company. Her experience transitioning a management team, integrating new roles, and maintaining a cohesive work culture amidst growth provides practical lessons for leaders and managers. They also explore the strategic use of the Entrepreneurial Operating System (EOS) in driving organizational focus and addressing key business challenges.Enjoy! In This Episode You’ll Learn:How Kim transitioned from HR to the COO role in just two years, with insights into navigating leadership roles within a rapidly expanding company.Identifying and developing the right people for a team and the importance of aligning personal growth with organizational goals.The role of strategic planning and adaptability in doubling the company size.The challenges of integrating a new management team, as well as tips for maintaining a cohesive culture during periods of significant change.How Nelson Elder Care Law utilizes EOS for focused growth and issue resolution.Strategies for gaining client trust and the significance of referrals in the legal industry.And much more… Resources:Connect with Kim: Website | LinkedInSubscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

In today’s episode of the Second in Command podcast, Cameron chats with Bastian Bergmann, co-founder and COO of Solsten, an AI firm engaged in understanding human behavior in the digital world to power the future of customer experience. During the conversation, they explore the intricacies of managing globally distributed teams. Emphasizing the importance of good communication, proactive work ethics, and cultural sensitivity, Bastian highlights how these elements are vital for remote teamwork. He shares Solsten’s approach to fostering a cohesive culture despite geographical distances, including annual team offsites and encouraging cross-functional team gatherings. They discuss the revolutionary intersection of gaming and business strategy. Bastian illuminates how Solsten harnesses consumer insights to redefine customer engagement in the gaming industry. He discusses innovative strategies like product placement and interactive game integrations for brands, showcasing examples from companies like Burberry and Mountain Dew. He also offers a window into the future of digital marketing and consumer engagement, emphasizing the growing significance of the gaming platform in global business strategies.Bastian also reflects on his journey as Solsten’s COO and co-founder. He shares the foundation of his long-standing friendship and partnership with Solsten’s CEO, underscoring the importance of trust and effective communication in their professional relationship. He also offers candid insights into the challenges and rewards of entrepreneurship, including navigating venture capital and maintaining a balance between personal connection and professional growth.Enjoy! What You’ll Learn in this Episode:The importance of effective communication and proactive work ethics in remote teams.Strategies for fostering a cohesive culture despite geographical distances, like annual team offsites and regular cross-functional gatherings.The impact of cultural backgrounds on communication styles and the importance of mutual understandingInsights into how consumer engagement is being redefined in the gaming industry.The personal journey of being a COO and co-founder, as well as the role of trust and communication in co-founder relationships.The importance of focusing on building a profitable business versus solely relying on venture funding.And much more… Resources:Connect with Bastian: Website | LinkedInSubscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

In this episode of the Second in Command podcast, Cameron chats with Eric Ortiz, COO at Leveled Concrete. Eric oversees sales, marketing, and operations for the leveling and repair company, which is based in Texas. He has over a dozen years of experience in retail, finance, and construction, and has developed a strong entrepreneurial mindset. Eric is a member of the COO Alliance, a certified Lean Six Sigma Yellow Belt and an Extreme Ownership Foundation Course graduate, which enables him to implement best practices and continuous improvement across the organization. He also co-founded Concrete Rocket, a consulting firm that helps contractors overcome bottlenecks and grow sales at a faster rate than the industry average.Cameron and Eric discuss his remarkable journey from being a young, insecure sales rep to assuming the COO role at Leveled Concrete, offering valuable insights and lessons learned along the way. He emphasizes the importance of vulnerability, transparency, and being present in both personal and professional life. The conversation explores the power of embracing one’s true self and focusing on creating a positive work environment that fosters growth and success.They touch on various aspects of leadership, including the significance of knowing your “why,” personal growth strategies, and the challenges of maintaining a healthy work-life balance. Eric’s journey from a young, uncertain sales rep to a confident and compassionate COO is not only inspirational but also serves as a reminder that believing in oneself and fostering positive relationships are key ingredients for achieving success in both business and life. Enjoy!In This Episode You’ll Learn:How Eric applies the principles from Michael Gerber’s “The E-Myth” to create flexible, yet structured systems for business operations for adaptability and efficiency.The skills and mindset shifts required for the transition from sales rep to COO.The strategies behind scaling a business, from focusing on systematization to planning geographic expansion while ensuring operational consistency.Eric’s approach to personal and professional development, and how investing in team growth leads to overall business success.The challenges that come with rapid business growth, such as maintaining quality, system integrity, and team cohesion.How Leveled Concrete innovates in the concrete raising industry and its impact on customer satisfaction and business growth.And much more…Resources:Connect with Eric: Website | LinkedInSubscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

In this episode of the Second in Command podcast, Cameron chats with Bryce Keffeler, Managing Partner at Dew Wealth Management. Bryce discusses the company’s growth trajectory, crediting it to a harmonious blend of skills between the entrepreneurial CEO and his own operational expertise. Dew Wealth has seen a significant 5x growth over five years due to this strategic partnership. They discuss Dew’s niche approach to wealth management, likening their services to a family office for first-generation business owners, offering an array of financial services and acting as a virtual CEO for clients’ wealth management needs.Cameron and Bryce explore the importance of understanding problem statements to effectively handle the constant influx of ideas from entrepreneurial leaders like Jim Dew. Bryce details his method of framing problem statements to dissect and assess them before presenting potential solutions, ensuring that initiatives align with core objectives. This approach underscores a collaborative relationship with the CEO, fostering trust and minimizing micromanagement. Additionally, he touches on the transformation of Dew Wealth into an ESOP (Employee Stock Ownership Plan), which not only aligns employee interests with enterprise value but also provides a unique exit strategy for the founders without compromising the company’s fiduciary standards.Finally, Bryce reflects on his journey from corporate finance to wealth management, driven by a desire to make a more meaningful impact on individual lives. Growing up in an entrepreneurial family, he developed an early appreciation for financial literacy, which became a competitive advantage in his career. He shares insights on the power of networking and building relationships, offering advice to his younger self on creating opportunities through proactive engagement.Enjoy! In This Episode You’ll Learn:How Dew Wealth’s 5x growth over five years comes from a strategic partnership leveraging operational expertise and the CEO’s entrepreneurial vision.Why Dew Wealth operates similarly to a family office, targeting first-generation business owners and providing comprehensive financial services.Bryce’s method for managing numerous ideas by focusing on the root problem and developing aligned solutions.The collaborative relationship he has with the CEO, building trust and allowing for efficient operations without micromanagement.Dew Wealth’s transition to an ESOP, aligning employee interests with enterprise value and offering a beneficial exit strategy for the founders.Bryce’s personal career shift from corporate finance to wealth management, fueled by a desire for impactful work.And much more… Resources:Connect with Bryce: Website | LinkedInSubscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Today’s episode of the Second in Command podcast is a recast of a conversation between Cameron and Brad Johnson, host of the Elite Advisor Blueprint podcast. In this episode, Cameron shares his personal journey and philosophies, delving into various aspects of entrepreneurial success, personal development, and strategic business practices. He recounts his commitment to running a marathon, revealing not only his dedication to personal goals but also highlighting the discipline and structure he applies to both life and business. The conversation shifts from personal achievements to professional coaching, where he has been guiding entrepreneurs and CEOs, including notable figures like the CEO of Sprint and a monarchy in the Middle East. Cameron speaks extensively about the power of specialization and niche targeting in business, advocating for a focused approach rather than trying to appeal to everyone. He discusses his own experience in coaching, the value of his COO Alliance, and the importance of creating unique offerings like hiking trips for clients instead of traditional meet-and-greets. He further emphasizes the importance of strategic delegation and leveraging the gig economy, using personal examples of how outsourcing tasks, like design work on Fiverr, contributes to efficiency. Cameron also touches upon his experience with burnout and how it profoundly changed his view on work-life balance, reinforcing the necessity of carving out time for personal well-being alongside professional endeavors.Cameron reflects on his network’s impact on his net worth, stressing the significance of surrounding oneself with successful individuals for mutual growth and inspiration. He also discusses his books, such as “Meeting Suck” which aims to improve meeting efficacy within companies. Enjoy!In This Episode You’ll Learn:Cameron’s personal and entrepreneurial journey.The founding of the COO Alliance for second-in-command executives.The importance of specialization and niche targeting.Why strategic delegation and utilizing the gig economy is vital.Cameron’s experiences with burnout and the importance of work-life balanceThe importance of making connections with successful individuals for growth.And much more…Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Are you struggling to enhance your leadership skills to thrive in the entrepreneurial world?In this podcast episode, the Operations Manager of Cheeri Home and a member of COO Alliance, Talisa Young, shares her journey and insights into leadership.Talisa Young talks about various aspects of leadership, including servant leadership, dealing with imposter syndrome, and the challenges of managing a distributed team.You will also learn:how to create a strong company culture to pave the way for success in a startup landscapetransitioning from a corporate environment to an entrepreneurial worldfostering an environment for your team to succeedDon’t miss this episode that has the potential to harness your full leadership power.Enjoy listening! What You Will Learn In The Show:The concept of servant leadership and its role in supporting and empowering employees.Strategies for dealing with imposter syndrome and gaining self-confidence.We build and maintain a vibrant company culture in a remote work setting.Talisa approached the crucial first 90 days in a new leadership role.The importance of learning to say no and practicing self-compassion. Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Today’s episode of the Second in Command podcast is a recast of Cameron’s conversation with Brandon Fong of the Beyond Curious podcast. They discuss the critical role of the COO, paralleling it with Cameron’s entrepreneurial evolution that includes childhood business endeavors and his impactful role at 1-800-GOT-JUNK. He advocates for comprehensive leadership training, as evidenced by his “Invest in Your Leaders” course which encompasses interviewing techniques and hiring strategies. Cameron’s early ventures, from trading coat hangers to his strategic leadership roles, illustrate the developmental arc of a successful executive.Brandon and Cameron discuss the dynamic between a CEO and COO, framing the COO’s role as an integral counterbalance to the CEO — implementing the vision with precision and fostering a synergistic partnership, often strengthened through innovative practices like “date nights.” Cameron outlines the transformative power of a “vivid vision,” an extensive blueprint for a company’s future that streamlines decision-making and aligns with organizational aspirations.They also discuss Cameron’s personal philosophy following his tenure at 1-800-GOT-JUNK, where he prioritizes life’s enjoyment, personal passions such as skiing, and a harmonious work-life integration. He introduces the unique concept of a personal “Operating Manual” for leaders, enhancing interpersonal dynamics within teams. Enjoy!In This Episode You’ll Learn:The COO’s role as a complement to the CEO, and Cameron’s journey to becoming the COO of 1-800-GOT-JUNK.The importance of leadership training, highlighted by Cameron’s course “Invest in Your Leaders.”The COO’s responsibilities in executing the CEO’s vision and nurturing a collaborative relationship.The concept of a “vivid vision” – a detailed plan for a company’s future that aids in decision-making and aligns with the company’s long-term goals.Cameron’s post-1-800-GOT-JUNK philosophy on enjoying life, pursuing passions like skiing, and balancing work with personal life.And much more… Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

In today’s episode, Cameron introduces Rodolfo Lanzagorta, a COO Alliance member from Mexico and COO of Linko. Rodolfo provides insights on the cross-border business dynamics between Mexico and the United States. He also shares his personal growth journey as a COO Alliance member and his transition from larger tech and consulting firms to a smaller entrepreneurial organization.Discover Linko’s fascinating history and gain valuable insight into Rodolfo’s decision to become part of this company. He reflects on his early days at Linko, including adapting his leadership style and cautious approach to integrate with Linko’s existing team dynamics. In addition, Rodolfo emphasizes the crafting of Linko’s 2026 vision. He also shares strategies to effectively decline ideas from team members without diminishing their enthusiasm or creativity.Tune in to this enlightening episode!What You’ll Learn in this Show:About Linko Tech Solutions and their expansion operations into the United States.Entrepreneurial growth and Mexico’s digital banking advancements. Challenges and opportunities for a Mexican company entering the US market.Adapting leadership style for a diverse team.The importance of preparation and support for changes in the organizational structure.Proper training of your employees on essential tools. Sales strategies for the financial services industry.And so much more… Resources:Connect with  Rodolfo Lanzagorta: LinkedIn | WebsiteSubscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

In this episode of the Second in Command podcast, we’re featuring a conversation between Cameron and Roland Frasier, host of the Business Lunch podcast. The focus is on the crucial role of the second-in-command in an organization and the key traits that make them effective supporters of CEOs. During their conversation, Roland and Cameron discuss the importance of flexibility, adaptability, and vision in a successful second in command. These individuals play a pivotal role in steering the company forward, allowing CEOs to concentrate on their areas of expertise. They explore the need for CEOs to recognize their own strengths and delegate tasks that fall outside their genius zone, such as investor relations, leading to improved results. Cameron also highlights the significance of aligning passion and proficiency, encouraging CEOs to hire individuals who are passionate about areas they may not love, ultimately contributing to a well-rounded and successful leadership team.Roland and Cameron explore the role of CEOs in external-facing activities and the importance of finding a complementary counterpart in their second in command to balance leadership responsibilities. Cameron also reveals a key indicator for CEOs and entrepreneurs: when they find themselves too occupied with managing people rather than fostering growth and leadership, it’s time to bring in a second-in-command. Ultimately, the primary role of leadership is to nurture individuals’ growth, enhance their skills, and cultivate a positive organizational culture.Enjoy!What You’ll Learn in this Show:The importance of understanding the cultural DNA of a company when finding a second in command.The importance of building a strong job description and scorecard to attract top talent.Why compensation for roles should match job title, description, and performance, with equity playing a significant role.The challenges of growing a company from $2 million to $106 million, including the difficulty of maintaining culture and leadership as the company expands.And so much more… Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Our guest today is Olivia Micallef, Chief Operating Officer of Settle Inc., an all-in-one fintech platform built to help e-commerce brands scale seamlessly. Olivia is a cross-disciplinary leader in fintech and banking, with expertise across strategy, product and business operations. Her current focus is on driving growth and managing operations. In her past role as VP of Venmo Commerce, she was responsible for the payment brand’s 80M+ customer retention and continual acquisition. Olivia has also held a variety of roles at PayPal, with increasingly larger roles as the company evolved and went through hyper growth – including multiple acquisitions like Xoom and iZettle, 100%+ revenue growth, and leadership of large product and growth teams at-scale. In today’s episode, Cameron and Olivia discuss her insights on what’s happening with the current recession and how they’ve received financing and funding from Silicon Valley banks. They also discuss the separation of PayPal from eBay, as well as the advice she would give to her 21 year-old self.In This Episode You’ll Learn:How Settle helps businesses in the B2C space better understand cash flow and inventory turns.The tell-tale signs of a soft landing.The difference between a revenue-based and invoice-based financing model.The challenges of moving from a large company to a small company. Resources:Connect with Olivia: Website | LinkedInSubscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Are you curious about the secrets to successful female entrepreneurs? In this podcast episode, Cameron Herold, renowned business coach and entrepreneur, engages in a captivating conversation with Christopher Lochhead.  Together, they explore essential topics that will transform how you think about business, leadership, and the impact of women in the workforce. Here’s a glimpse of […]Resources: Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Ever wondered how a Chief of Staff’s journey from studying astrophysics to space medicine and working on quantum secure data encryption led her to become a key player in a fast-growing AI company, ElevenLabs? Brace yourself for a fascinating story that spans across continents and fields. Victoria Weller, the Chief of Staff at ElevenLabs, takes […]Resources: Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Are you struggling to maintain a work-life balance while working from home? In this podcast episode, Cameron Herold, a seasoned entrepreneur and author, shares valuable insights on various topics.  From balancing work and family life to the power of vivid vision in growing a business, Cameron provides practical advice and inspiration. Discover how to maintain […]Resources: Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Have you ever wondered what it takes to triple the size of a team in just 18 months? Get ready to dive into the world of team building, culture, and exponential growth with Alexa Lowe, COO at Huber Equity Group. In this episode, Cameron Herold talks to Alexa about the incredible journey of Huber Equity […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

In this episode of the Second in Command podcast, host Cameron Herold engages in a conversation about internal leadership development with a seasoned CEO. The discussion kicks off with the significance of the cultural aspect in business, emphasizing the “why” behind actions. The CEO stresses the importance of creating training videos for consistent and efficient […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Have you considered being a successful CEO-COO, sitting in the company’s C-suite line? Do you want to learn how shared values and mentorship can contribute to the success of your bottom line? In this episode of the Second In Command Podcast, we dive into the leadership journey of Peter Chapa. With a nine-year career within […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Do you feel lost in the journey of supercharging your entrepreneurial success? If so- then this podcast episode is for you. In this episode, a seasoned entrepreneur and advisor, Cameron Herold, shares invaluable wisdom on business growth, leadership, and harnessing the power of having a vision. He emphasizes hiring the right team, delegating effectively, and […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

In today’s episode, we have the pleasure of welcoming Tim Calderala, who is not only a valued member of the COO Alliance but also COO of Collins Builders. Tim has a background in residential construction and real estate and has worked with four different home builders, all of which have been acquired by publicly traded […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Are you struggling to find the perfect person to be your company’s second-in-command? In this episode, Cameron Herold, an expert in building effective leadership teams- shares invaluable insights on hiring the right fit for this critical role. This episode will allow you to discover the art of: Polarizing job postings Evaluating core behavioral traits in […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

In today’s episode, Cameron talks to Raquel Izumi, PhD, who is COO at Vincerx Pharma. Raquel shares her remarkable career path and her transition from a science-oriented background to taking on a leadership role in the competitive biotechnology industry. She candidly shares about the company’s growth and challenges, including going public and navigating a stock […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Share This Episode On: In today’s episode, Cameron delves into the crucial role of the COO and introduces the COO Alliance, a community exclusively for COOs or second-in-command professionals. He also mentions the recent launch of The Ops Spot for operations professionals reporting to the COO. The discussion touches on the importance of CEOs understanding […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Share This Episode On: In today’s episode, Cameron talks to Rohit Sheth, the COO of GrowRev. Rohit and his brother Rohan have successfully built a thriving digital marketing agency with remarkable growth. Rohit discusses how GrowRev has achieved exceptional growth, the shift to managing their own marketing, sponsoring mastermind events, their unique internal culture, and […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Share This Episode On: In this episode, Cameron and Mike Arce, hosts of the GSD Show, take a deep dive into core values and their practical application in the workplace. Cameron introduces a powerful alternative to conventional vision statements by unveiling the concept of vivid visions. They explore the significance of categorizing tasks into four […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Share This Episode On: In this episode, we dive into a conversation with Johan Stoop, who shares insights from his experience at “Pause Breathwork,” a wellness company founded by Samantha Skelly. Johan discusses the importance of alignment within a leadership team and how it contributes to effective decision-making and growth. He also reveals the journey […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Share This Episode On: Have you ever felt the need to crystalize your company’s future in a way that attracts the right people and resources while propelling you toward your goals? What if I told you there’s a game-changing concept that can make your vision a magnetic force for your business? In this thought-provoking episode, […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Share This Episode On: In today’s episode, Cameron talks to Andrew Cariboni, COO at Unbound Merino. Andrew discusses various aspects of his role as the second-in-command, including the company’s growth, his long-standing relationship with the CEO since childhood, hiring his spouse, dealing with cash flow challenges, and managing the company’s rapid scaling. The episode also […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Share This Episode On: In this episode, Cameron talks to Matthew Graham, COO of Fastgrowingtrees.com. He shares some funny yet effective marketing tactics that caught people’s attention. He recounts the time when Jeff Booth, CEO of BuildDirect, playfully used military helicopters for delivering construction materials instead of drones, leaving people in splits. Another successful campaign […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Share This Episode On: In this episode, Cameron Herold talks to Brian about the crucial stages of an entrepreneurial journey. As an experienced business mentor, Cameron sheds light on the different growth phases, from small startups to scaling with hundreds of employees. He emphasizes that finding the right second-in-command is pivotal for achieving strategic thinking […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Share This Episode On: In today’s episode of The Second in Command, we’re featuring a conversation between Cameron and the host of the Brand Builders podcast, Rory Vaden. Cameron reveals the secrets for turning a personal brand into an eight-figure business. They look into the importance of attaching your name to your company so that […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Share This Episode On: Ever wondered how to successfully navigate the world of private equity and business growth? In this episode, Matt Lesser takes us through his early days in the family business, the challenges he faced, and the mentors who shaped his path. He delves into the intricacies of private equity, highlighting the importance […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Share This Episode On: In today’s episode of The Second in Command, we’re featuring a conversation between Cameron and the host of the Powered by Instinct podcast, Amy Bruske. They discuss the Kolbe Strengths Assessment and how it changed his perspective on how he approaches diversity of strengths in the work environment. They also discuss […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Share This Episode On: Our guest today is Jhana Li, co-founder of The Ops Spot with Cameron. Jhana describes herself as, “operations-obsessed, with proven experience developing scalable remote teams and infrastructure. I am a systems thinker, who can simultaneously evaluate a company at the 30,000-foot and 3-foot level, and execute in the way that serves […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Share This Episode On: In today’s episode of The Second in Command, we’re featuring a conversation between Cameron and the host of Rethinking Execution, Scott Levy. They discuss bridging the strategy execution gap that occurs when a company scales itself to greater and greater revenues. They examine the vivid vision concept, outlining how it synthesizes […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Share This Episode On: In today’s episode of The Second in Command, we’re featuring a conversation between Cameron and Entrepreneur on Fire host John Lee Dumas. They discuss the importance of enjoying the journey, having some fun, laughing a little, and spending time with the people that matter most, because this is just what we […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Share This Episode On: Today’s episode features a conversation between Cameron and the host of The Gig Experience podcast to discuss how he got started in the Entrepreneurs Organization, why leaders have to be cognizant of the lack of human connection due to remote work, and the differences in the way people work in the […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Share This Episode On: Our guest today is COO Alliance Member Matt Verlaque, Chief Operating Officer of SaaS Academy, a complete business growth system for Software as a Service (SAAS) founders based in Kelowna, British Columbia. Matt is a passionate tech entrepreneur who took a very non-traditional path to get there. After a decade as […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

The Chief Operating Officer of any business has many roles. They are responsible for the execution of the CEO’s vision – turning those ideas into real results. They can also embody other roles, that of a mentor, a partner and even an heir apparent in more mature businesses. In today’s episode, Cameron offers thoughts on […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Our guest today is Tim Duffany, Managing Partner of M. Duffany Builders in Falmouth, Massachusetts, as well as a member of the COO Alliance for the past three years. Tim joined the family business five years ago, where his expertise in the financial services industry has offered a fresh perspective. Tim has been instrumental in […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Every business needs a COO, a second in command who can take your vivid vision and make it a reality through the day-to-day operations of your business. In today’s episode, Cameron offers his advice on finding and keeping an A-level COO. He’ll explain the ins and outs of creating a COO scorecard – the top […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Today’s episode is a unique one. Our guest is Delaney Keating, a former COO Alliance Member who had originally been booked to be on a previous episode of the podcast before circumstances and strategic business decisions led to her being let go from her position. Delaney offers some real honesty and vulnerability, as well as […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

There is a skill that a COO can bring to a business and supercharge a brand, one that we often don’t think about, or fail to use most effectively: Public Relations (PR). In today’s episode, Cameron provides insight on this often overlooked skill and how you can use it to create real growth for your […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Our guest today is Mehul Gaglani, Director of Finance, Excellence and Operations for Dev Gadhvi Creations Private Limited, a business that serves people who are looking to build their business around passion by having multiple streams of income. Dev Gadhvi serves trainers, coaches, mentors, experts, and infoprenenuers, largely in the 30-40 year age group. They […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Every business has a culture. Even if you say you have no culture – that is in fact your culture. You can think of culture as a painted picture. It’s you as the CEO, looking into your crystal ball and seeing what your company looks and feels like. It describes every aspect of your company, […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Our guest today is Noor Barrage, Managing Partner and Chief Operating Officer for Impact School, a company that works with small to medium-sized businesses to help them scale online using social media. Impact averages around $400,000 USD per month, with nine people internally, not inclusive of their fractional sales team. Impact has partnered with a […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Building a business designed for growth and a culture that aligns with this idea is the goal of every entrepreneur, whether they realize it or not. The question is, how do you go about getting the right people? In today’s episode, Cameron provides some insight into building your culture and getting the right people. You’ll […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Our guest today is Gladys Kong, Chief Operating Officer at Near. Previously, she was CEO of UberMedia, which was acquired by Near in 2021. Gladys oversees Near’s privacy initiatives and privacy policy. At UberMedia, she was responsible for assembling a best-in-class data science team and pivoting it from a social media app developer to a […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

This is a recast of a podcast conversation between Cameron and Bobby Richards, in which they discuss an issue that many people in business may not be aware of: what the role of a Chief Operations Officer really entails. During the discussion, they discuss the unique role of the COO, as the person who handles […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Our guest today is Jake Heeb, COO Alliance member and VP of Operations for WishingUWell Inc. Jake is dedicated to helping others grow and succeed, and supporting WishingUWell’s efforts to be a more collaborative and well-functioning team. He is the go-to person for taking on issues, troubleshooting, and driving results. His mission is simple: be […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

It’s a difficult scenario, but it’s all too common: You have people on your team who simply don’t measure up. They may have poor results, or perhaps they don’t reflect your core values. Either way, something needs to be done. You may even need to fire them. In today’s episode, Cameron offers some insight into […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Our guest today is Christine Watts, Head of Client Success for Ninety.io. Christine has been the driving force behind the company’s incredible growth, taking it from 25 to 120 employees in just three years. They’ve also secured rounds of funding in their series A rounds, propelling them to new heights and allowing them to add […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

This is a recast of an episode of the Chris Harder Show, in which Chris sits down with Cameron to discuss how to be a better CEO and choose the right second-in-command. During the discussion, they talk about the takeaways from his book, *The Second in Command.* They discuss Cameron’s current digital nomad journey and […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Our guest today is Basak Büyükçelen, Chief Operations Officer for Pressbooks. Born and raised in Istanbul, Turkey, Basak describes herself as a storyteller, film enthusiast, photographer, IT manager, extrovert and immigrant living in Montreal. She is the founder of Supper Society and co-founder of Code Forward. Basak is also a published photographer and has edited and translated […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Humility is not a trait we often associate with being a CEO, but it is necessary to be able to have the kind of relationship with your trusted COO to say, “Hey, I’m not strong in this area, can you help?” Having that level of trust is a vital component of the CEO/COO relationship. In […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Our guest today is COO Alliance Member, Alicia Williams, the Chief Operating Officer of the Center for Family Representation. Alicia oversees CFR’s diversity, equity, inclusion and belonging work, human resources, information technology, and administration activities, and also works closely with our CFO and Executive Director on strategic planning, facilities and operations issues. She has more […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

The relationship between a CEO and a COO is vital for a business. It’s a yin/yang relationship, where the COO can help to bolster areas where the CEO may be weak while executing the CEO’s larger vision. In today’s episode, Cameron provides insight into this relationship – how to measure its quality and identify possible […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Our guest today is COO Alliance Member and Vice President of Search and Operations for Y Scouts, Sammy Siegal. Born and raised in Alabama, Sammy has worked in general practice senior management level executive search, managed entry-level talent acquisition strategy and execution within the big-4, and led talent acquisition at a SaaS startup supporting the cannabis industry. […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

As a business scales, the roles within that business must evolve. Staff numbers increase, and the tasks that need to be completed increase as well. At some point, an entrepreneur needs to make the decision to take on a COO to help with the day-to-day execution of the business. This role will itself change and […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Our guest today is COO Alliance Member and Chief Operating Officer for Vintory, Randy Bonds. Since grade school Randy has had a passion for entrepreneurship. For more than 30 years he has been building his skills by owning and operating eight companies all focused on travel and tourism. Founding, scaling, and selling five companies taught […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Our guest today is Chief Operating Officer for Fibernetics, Hee Kim. Hee is a versatile and creative operational mastermind, leading all business and operational functions for Fibernetics, a globally recognized Canadian telecom company that has been providing innovative products and services for over 20 years. He regularly works in close partnership with the other leaders, […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Are you a fan of TED or TEDx talks? Cameron has attended the main five day TED event since 2010. This is mainly because his TEDx talk, “Let’s Raise Kids to be Entrepreneurs” went viral in 2009, and has now had over two and a half million views online. Today’s episode is a rebroadcast of […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Our guest today is COO Alliance member and Vice President of Operations for SMB Team, Brandon Bowers. Brandon is an operational leader with a history of scaling small businesses. His past experience has included sales, sales leadership, and entrepreneurship. In his current role, Brandon works to establish the best small law firm growth company in […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

No one likes to be reminded of all the things that are wrong with their business. For many of us, accepting feedback, particularly criticism, can be extremely difficult. In today’s episode, Cameron discusses how he finally learned to accept feedback for what it is – a learning opportunity. He’ll discuss the reasons why he used […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Our guest today is the President of Iron Tribe Fitness, Karen Broadwater. As the President of Iron Tribe Fitness, Karen has always been passionate about executing and advancing brand strategy, driving customer engagement, and improving the user interface experience. Before taking the role of President in 2018, she was the Vice President of Brand Experience. […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Most entrepreneurial CEOs are on the spectrum for bipolar disorder. Also known as manic-depressive illness, bipolar disorder is a mental illness that causes significant shifts in mood, from elation to extreme depression. Some research indicates people with bipolar disorder may show superior leadership skills early in life, possibly because of the intense energy and focus […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Our guest today is the Director of Programs for the Special Operators Transition Foundation, Joshua Johnson. Joshua is well aware of the importance of leadership in every organization. Having developed leaders in finance, tech, utilities, law enforcement, and the military, he knows that leadership matters regardless of what a company does. He has  served for […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Every entrepreneur has a to-do list, and for most of us, it’s quite long. However, as part of that list you probably have a top 5 list, the most important tasks to complete each day. If you’re like most of us, many of those vital tasks are ones that drain your energy. In today’s episode, […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Our guest today is COO Alliance member and Operations Manager of Growth Cave, Jordan Marksberry. Jordan is the operations manager for the Growth Cave, a digital marketing agency that helps businesses get new clients through Facebook advertising. Jordan is only 20, but he’s running a company that will do about $20 million in revenue this […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Do you think out loud as a CEO? Have you ever really thought about all the business lessons you now know to be true? When Cameron was the CEO for 1-800-Got-Junk, he learned the dangers of thinking out loud, especially when coupled with a large title like CEO or COO. In today’s episode, Cameron will […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

One of the hardest parts of building a business is hiring the right people. This becomes even more challenging when you’re looking to hire a second in command. You need someone you can trust on a deep level and someone who has the right skill set for the job. If you make the wrong hire […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

There’s an adage that says, “If the rate of change outside your business is greater than the rate of change inside your business, you’re out of business.” No doubt you heard about ‘The Great Resignation,’ the mass exodus of workers leaving their jobs during the COVID-19 pandemic amid strong labor demand and low unemployment. Anthony […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Today’s guest is COO Alliance member and COO of Canopy Management, Haley Burt. Canopy Management is an e-commerce brand management firm that sees an 84% average YOY profit lift for our clients. The company was built from scratch, with no external funding or investments, and is now working with over 150 brand partners across the […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

As the CEO of your business, delegating projects and tasks is part of your daily routine. Unfortunately, that daily routine can also include occasional conflicts with your CFO. In this episode, Cameron offers his thoughts on the importance of delegation, as well as a few tips for managing conflicts – simple models that you can […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Collin builds high-performing organizations by focusing on developing people, processes, and planning. He learned to leverage his experience leading small teams within an elite Marine Corps unit as well as his time as an officer in the Army Special Operations to turn regular organizations with normal leaders and team members into motivated and engaged high-performing […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Do you know when you should hire a COO? Do you know when you should be incentivizing them with equity or stock options? In today’s episode, Cameron will examine these questions and provide insight on the right time method for hiring a second in command. He’ll offer thoughts on when you should look at hiring […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/