Cat & Cloud Podcast  Cat & Cloud Coffee www.catandcloud.com/ Monday Morning Coffee Industry Check-in - Ep #442 Summary In this episode, Chris, Jared and Casey cover a wide mix of coffee-industry updates, behind-the-scenes projects, and big-picture reflections on what makes specialty coffee compelling. They preview upcoming events including a Bay Area roundtable with Coffee Futures Fund, their plans for World of Coffee in San Diego, and Chris’s upcoming Cafe Imports panel focused on the real challenges business owners are facing right now. The conversation also dives into the design and philosophy behind the new third version of the Chris Baca Dial Tamper, exploring how tools can become expressions of craft, ritual, and identity. From there, they wander into a thoughtful discussion about trade shows, coffee culture, Blue Bottle’s evolution under corporate ownership, and the tension between hospitality, scale, authenticity, and business reality—while still keeping the whole thing loose, funny, and very Monday-morning Cat & Cloud. Chapters 00:00 Coffee Futures Roundtable on Cafe Business Ownership 06:00 World of Coffee in San Diego: Why This Year Feels Big 10:00 Chris’s Cafe Imports Panel: Less PR, More Reality 15:00 The Third Dial Tamper and the Beauty of Overbuilt Tools                            26:45 Why Coffee Gear and Design Geek Out 35:00 Blue Bottle, Big Business, and the Arc of a Brand 40:00 Nestle, Specialty Coffee and Cafes Cat & Cloud: Instagram www.instagram.com/catcloudcoffee/ Webstore www.catandcloud.com/ Roasters Choice Subscription www.catandcloud.com/collections/subscriptions Wholesale Partners! Interested in serving our coffee at your business? Learn more about our Partner Program https://catandcloud.com/wholesale Links: Coffee Futures Fund: Jared Truby Zine https://www.flipsnack.com/965BBFD6AED/letter-to-young-coffee-owners-issue-with-jared-truby Coffee Futures Fund: Roundtable Event https://coffeefutures.fund/Roundtable.html World of Coffee/SCA https://usa.worldofcoffee.org/ Cafe Imports https://www.eventbrite.com/e/source-where-do-we-go-from-here-tickets-1983895046489 Cat & Cloud Coffee was founded in 2016 by three friends who believe experiences and connections shape our lives. Former barista champions and lifelong coffee professionals, they envisioned a better way to do business and set out to create a values-driven organization that put culture first. Our mission is to inspire connection by creating memorable experiences. Whether it's with guests in our 4 retail locations in Santa Cruz, our team members, or our wholesale partners across the country, we strive to leave everyone better than we found them.  The Cat & Cloud Podcast is a space for us to share our experiences and adventures in coffee and business in hopes of inspiring more people to create culture and values-driven organizations.  Hosted by Chris Baca and Jared Truby Produced by Casey Ryan March 2026

Cat & Cloud Podcast  Cat & Cloud Coffee www.catandcloud.com/ Finding Joy in Every Season of Work: Part II – Ep #441 Summary In part two of this conversation on finding joy in every season of work, the team (Chris, Jared and Casey) digs deeper into the shift from barista life into leadership, ownership, and building something that lasts. Chris and Jared reflect on how early work experiences, both inspiring and dysfunctional, shaped the kinds of leaders they wanted to become and reinforced the importance of community, fun, and genuine human connection in coffee. The episode explores how easy it is for owners and leaders to lose sight of the original passion that got them started, especially under the pressure of business realities, but argues that joy can still be created intentionally through trust, teamwork, better systems, gratitude, and a commitment to improving the experience for both staff, guests and for yourself. Ultimately, it’s a conversation about staying connected to purpose, remembering where you came from, having gratitude, and building workplaces where success and joy are not enemies. Chapters 00:00 Welcome Back: Finding Joy in Every Season (Part 2) 4:00 The Transition from Barista to Leadership 11:00 Early Lessons from Tough Work Environments 20:00 Creating Culture Through Energy and Hospitality 30:00 When Business Pressure Steals the Joy 36:30 In a Tough Season of Business Ownership, Where to Next? 41:00 Where Did You Come From? Where Did You Go? 46:45 What Still Fires Us Up Today Cat & Cloud: Instagram www.instagram.com/catcloudcoffee/ Webstore www.catandcloud.com/ Roasters Choice Subscription www.catandcloud.com/collections/subscriptions Wholesale Partners! Interested in serving our coffee at your business? Learn more about our Partner Program https://catandcloud.com/wholesale Cat & Cloud Coffee was founded in 2016 by three friends who believe experiences and connections shape our lives. Former barista champions and lifelong coffee professionals, they envisioned a better way to do business and set out to create a values-driven organization that put culture first. Our mission is to inspire connection by creating memorable experiences. Whether it's with guests in our 4 retail locations in Santa Cruz, our team members, or our wholesale partners across the country, we strive to leave everyone better than we found them.  The Cat & Cloud Podcast is a space for us to share our experiences and adventures in coffee and business in hopes of inspiring more people to create culture and values-driven organizations.  Hosted by Chris Baca and Jared Truby Produced by Casey Ryan March 2026

Cat & Cloud Podcast  Cat & Cloud Coffee www.catandcloud.com/ Finding Joy in Every Season of Work: Part I – Ep #440 Summary In this episode, Chris and Jared (plus Casey) reflect on the early days that pulled us into specialty coffee and how those experiences shaped the work we’re still doing today. From skateboarding friendships and barista competitions to building cafés and leading teams, we talk about how the things that bring joy evolve over time. As careers grow and responsibilities expand, the work changes—and sometimes the parts you loved most become harder to hold onto. We explore the idea that every season of life and business brings different sources of meaning, and that part of the real work is finding the through lines that keep the joy alive. This conversation looks back at where it all started while asking an ongoing question: how do you stay connected to the things that made you love the work in the first place? Chapters 00:00 – Missing the Old Days: Skate Culture, Community, and the Idea of “a Place”
 05:00 – What Attracted you to Coffee and the Industry?
 10:30 – Origin and Drive Around Being a Competitive Barista
 15:00 – Competition, Connection, and Energy
 20:00 – Competitions as a Frontier of New Ideas, and Judging 27:10 -- Barista Origins and Attitudes in the Business DNA Today
 31:00 – Competition and Competition Evolution 38:00 – Transitioning to Career Focus 40:45 – Moving Forward and End of Part 1 Cat & Cloud: Instagram www.instagram.com/catcloudcoffee/ Webstore www.catandcloud.com/ Roasters Choice Subscription www.catandcloud.com/collections/subscriptions Wholesale Partners! Interested in serving our coffee at your business? Learn more about our Partner Program https://catandcloud.com/wholesale Cat & Cloud Coffee was founded in 2016 by three friends who believe experiences and connections shape our lives. Former barista champions and lifelong coffee professionals, they envisioned a better way to do business and set out to create a values-driven organization that put culture first. Our mission is to inspire connection by creating memorable experiences. Whether it's with guests in our 4 retail locations in Santa Cruz, our team members, or our wholesale partners across the country, we strive to leave everyone better than we found them.  The Cat & Cloud Podcast is a space for us to share our experiences and adventures in coffee and business in hopes of inspiring more people to create culture and values-driven organizations.  Hosted by Chris Baca and Jared Truby Produced by Casey Ryan March 2026

Cat & Cloud Podcast  Cat & Cloud Coffee www.catandcloud.com/ On-Stage, Off-Stage: Why Owners Stand in Line (And Other Hospitality Go’s & No-Go’s) – Ep #439 Summary In this episode, Jared, Chris, and Casey riff on authenticity and then dig into hospitality as “on-stage vs off-stage” work—treating a café like a live performance where everything guests see, hear, and feel (cleanliness, order, smell, noise, staff energy) shapes the experience before they even taste the coffee. They unpack “clubhousing” as a major no-go—when staff get lost in their own conversations or tasks and fail to include guests—and argue that the goal isn’t robotic service but a shared framework that helps people be more present and human. A key leadership practice is cafe/restaurant owners standing in line and experiencing the business like a guest to spot friction and keep perspective. Chris closes with his biggest hospitality deal-breakers: letting the register conversation drag while a line builds, ignoring “hovering” guests who need help, and creating perceived unavailability—because being seen and acknowledged is often the difference between a tense room and a great one. Chapters 00:00 Cold Open 05:00 On-stage vs off-stage behavior in service 08:00 First impressions: cleanliness, orderliness, and “do they care?” 17:30 Club Housing: what it is and why it’s toxic to guest experience 26:30 Loving something vs Loving it and acts of service 30:30 Leadership Habits: Witness user touch-points, and Standing in Line 36:40 Remember to Place yourself in Guest Mindset 42:40 Hot Takes and Hospitality No Goes! 46:45 Perceived unavailability + the easiest fix: acknowledge people 52:30 Strong Opinions matched with Empathy and a Growth Mindset Cat & Cloud: Instagram www.instagram.com/catcloudcoffee/ Webstore www.catandcloud.com/ Roasters Choice Subscription www.catandcloud.com/collections/subscriptions Interested in serving our coffee at your business? Become a Wholesale Partner! Learn more about our Partner Program https://catandcloud.com/wholesale Cat & Cloud Coffee was founded in 2016 by three friends who believe experiences and connections shape our lives. Former barista champions and lifelong coffee professionals, they envisioned a better way to do business and set out to create a values-driven organization that put culture first. Our mission is to inspire connection by creating memorable experiences. Whether it's with guests in our 4 retail locations in Santa Cruz, our team members, or our wholesale partners across the country, we strive to leave everyone better than we found them.  The Cat & Cloud Podcast is a space for us to share our experiences and adventures in coffee and business in hopes of inspiring more people to create culture and values-driven organizations.  Hosted by Chris Baca and Jared Truby Produced by Casey Ryan Feb 2026

Cat & Cloud Podcast Cat & Cloud Coffee www.catandcloud.com/ Specialty Coffee Ambassador: Meeting Guests Where They Are - Ep# 438 EPISODE SUMMARY Chris, Jared, and Casey dig into a classic specialty coffee problem: the gap between “coffee nerd language” and what customers actually need to have a great experience. They unpack why trust and hospitality come before origin stories and point scores, and how to guide people with simple, confidence-building choices instead of overwhelm. Along the way they riff on the limits of the 80+ point mindset, why the market ultimately decides what’s valuable, and how cafés can create “stair steps” that help guests level up over time. The thesis is simple: make it welcoming, make it relatable, and help people win on their first step. CHAPTER TITLES 00:00 Cold Open: Fruit and Chocolate, and Casey on the Mic 05:00 Scrum Boards and the “Smallest Viable” Way to Improve 15:00 Sharing in Specialty Coffee: Engage and Build Trust 21:00 It’s a Party not a Club. Welcoming others into Specialty Coffee 26:00 Specialty Scores, Coffee Assessment, and What “Value” Really Means 35:00 Specialty Coffee Industry Shifts 45:00 Knowing and Responding to the Guest Cat & Cloud: Instagram www.instagram.com/catcloudcoffee/ Webstore www.catandcloud.com/ We LOVE our Wholesale Partners! Interested in serving our coffee at your business? Learn more about our Partner Program https://catandcloud.com/pages/wholesale Links – The Home of Scrum: scrum.org Scrum: The Art of Doing Twice the Work in Half the Time - by Jeffrey Sutherland and J.J. Sutherland (book) Cat & Cloud Coffee was founded in 2016 by three friends who believe experiences and connections shape our lives. Former barista champions and lifelong coffee professionals, they envisioned a better way to do business and set out to create a values-driven organization that put culture first. Our mission is to inspire connection by creating memorable experiences. Whether it's with guests in our 4 retail locations in Santa Cruz, our team members, or our wholesale partners across the country, we strive to leave everyone better than we found them. The Cat & Cloud Podcast is a space for us to share our experiences and adventures in coffee and business in hopes of inspiring more people to create culture and values-driven organizations. Hosted by Chris Baca and Jared Truby Produced by: Casey Ryan Feb. 2026

Cat & Cloud Podcast The Evolution of Leadership: From Barista to Business Owner - Episode #437 Cat & Cloud Coffee www.catandcloud.com/ Summary In Episode #437, Chris and Jared explore the real shift that happens when you move from barista to business owner. What once felt like fast-paced camaraderie and clear wins on bar becomes a slower, more complex game of systems, sacrifice, and long-term responsibility. They talk through the hidden cost of leadership, the tension between collaboration and independence, and why owners often see a hundred problems before they see progress. The takeaway: leadership evolves, satisfaction changes, and the key is choosing agency—building momentum on purpose instead of drifting through the role. Chapters 00:00 “Is Someone Dead?”: Walking Into a Silent Roastery Meditation 06:00 Love and Hate with Chris Baca 14:00 From Barista to Boss 20:00 The Cost of Leadership, Herb Brooks and Miracle:The Boys of ‘80 26:00 Where do you find satisfaction? 31:00 Business owners often only see what needs to be done 41:00 Agency: Stop Drifting and Choose Your Next Season Cat & Cloud: Instagram www.instagram.com/catcloudcoffee/ Webstore www.catandcloud.com/ We LOVE our Wholesale Partners! Interested in serving our coffee at your business? Learn more about our Partner Program https://catandcloud.com/pages/wholesale Links – Miracle: The Boys of '80 | Official Trailer, Netflix 2026 Cat & Cloud Coffee was founded in 2016 by three friends who believe experiences and connections shape our lives. Former barista champions and lifelong coffee professionals, they envisioned a better way to do business and set out to create a values-driven organization that put culture first. Our mission is to inspire connection by creating memorable experiences. Whether it's with guests in our 4 retail locations in Santa Cruz, our team members, or our wholesale partners across the country, we strive to leave everyone better than we found them. The Cat & Cloud Podcast is a space for us to share our experiences and adventures in coffee and business in hopes of inspiring more people to create culture and values-driven organizations.

What Matters Most When Opening a Coffee Shop- and Where to Spend Your Money - Episode #436 Cat & Cloud Coffee www.catandcloud.com/ Summary Thinking about opening a coffee shop? Here’s where your money actually matters—and where it doesn’t. In this episode, Chris Baca and Jared Truby…aka Dale ;) unpack what actually matters when you’re opening (or refreshing) a café: create a real feeling of place without overspending on flashy build-out, “blow the bag” on the essentials (espresso machine, grinders, and water filtration), and don’t get distracted by optional prestige projects like roasting, direct trade, or origin travel before the core experience is dialed. They also zoom out on how café design has evolved since early third-wave homogeneity and land on a grounded definition of “sustaining excellence”: either innovate with intention or “plus the show” by obsessively maintaining the details that signal care—because culture is what people learn to accept as normal. Chapters 00:00 Monterey and Coffee 07:00 Opening a New Coffee Shop? 13:30 Business reflects the people who started it 21:00 Should I Roast Myself? 29:00 Homogeny in Coffee Shop Design 33:20 What’s Worth It vs. What’s Hype 42:00 Plus the Show Cat & Cloud: Instagram www.instagram.com/catcloudcoffee/ Webstore www.catandcloud.com/ We LOVE our Wholesale Partners! Interested in serving our coffee at your business? Learn more about our Partner Program https://catandcloud.com/pages/wholesale Links – Six Over Coffee https://www.instagram.com/sixovercoffee/?hl=en Cat & Cloud Coffee was founded in 2016 by three friends who believe experiences and connections shape our lives. Former barista champions and lifelong coffee professionals, they envisioned a better way to do business and set out to create a values-driven organization that put culture first. Our mission is to inspire connection by creating memorable experiences. Whether it's with guests in our 4 retail locations in Santa Cruz, our team members, or our wholesale partners across the country, we strive to leave everyone better than we found them. The Cat & Cloud Podcast is a space for us to share our experiences and adventures in coffee and business in hopes of inspiring more people to create culture and values-driven organizations.

Scaling Excellence Without Losing The Soul of Your Company In this episode, Jared, Chris, and Charles wrestle with the challenge of scaling excellence while protecting culture. Drawing from a recent leadership offsite, they explore why growth doesn’t dilute a company’s soul—unprotected culture does. The conversation breaks down the role of founder-led vision, repeatable systems, and strong local leadership in turning values into daily behavior, while addressing hiring, pruning, and the real costs of doing things well. At its core, this episode is about choosing intentional growth, aligning people and purpose, and doing the hard work required to scale with integrity. Chapters: 0:00 – Cold Mornings, Ramen Bars, and Pajama Parties
 5:00 – The Core Question: Can You Scale Without Losing Your Soul?
 11:30 – Scaling Culture, Not Just Stores
 15:30 – Founder-Led Vision and Intentional Obsession
 22:30 – Systems Don’t Kill Culture—Neglect Does
 29:30 – Hiring and the Cultural Fit
 36:30 – Can Excellence Be Scaled at All?
 45:00 – Growth as a Choice, Not a Requirement
 50:00 – Final Reflections: Protecting the North Star
 Links – Bici Coffee @ Rosewood Hotel https://www.rosewoodhotels.com/en/sand-hill-menlo-park/dining/bici-coffee Cat & Cloud: Instagram www.instagram.com/catcloudcoffee/ Webstore www.catandcloud.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for us to share our experiences in the coffee industry and starting a business. Each week we sit down to talk about new challenges as business owners, how we utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

In this week’s episode, Jared and Chris explore the difference between creating procedures people follow and building systems people believe in. They explore New Zealand’s coffee culture, why team buy-in matters instead of just compliance, and what happens when employees are asked to adopt systems they didn’t help create. Along the way, they discuss how strong teams embrace challenges during change — and why respected long-term employees often become the key stewards of lasting system improvement. (00:00) Coffee Culture on the other side of the Planet (05:00) Kiwi Coffee Organizations (11:25) Buy-in vs Compliance (19:25) Employee Ownership of a System They Didn’t Create (23:00) Teams Embracing Challenge During Change (34:00) Veteran Employees as System Stewards 🔗 Links – Brenè Brown - Dare to Lead (2018) https://brenebrown.com/book/dare-to-lead/ Bob Chapman - Everybody Matters: The Extraordinary Power of Caring for you People Like Family (2015) https://www.barrywehmiller.com/bobchapman/book Cat & Cloud: Instagram www.instagram.com/catcloudcoffee/ Webstore www.catandcloud.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for us to share our experiences in the coffee industry and starting a business. Each week we sit down to talk about new challenges as business owners, how we utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

This week on the podcast we are chatting about what could be in the new year and ultimately touch on a few things that could go a long way to help – Getting away from it all. From things like vacations all the way to just not having your phone on you, especially during a shift behind the bar, there are a lot of things you can do to make sure your perspective is refreshed and ready for what’s next. Ultimately we are just excited about things to come. This new year has a lot of opportunities for us and we are excited to go into it with the best mindsets. Our heads are clean, clear, and under control. 🔗 Links – Cat & Cloud: Instagram www.instagram.com/catcloudcoffee/ Webstore www.catandcloud.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for us to share our experiences in the coffee industry and starting a business. Each week we sit down to talk about new challenges as business owners, how we utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

In this episode, we explore the collaborative spirit of the coffee industry and why we value sharing knowledge even with our peers and competitors. We discuss how adopting standards and certifications helps us evolve and allows us to better serve large-scale partners. Throughout the conversation, we reflect on the importance of community connection and the unique local culture that defines how we live out our business. We also address the challenges of "craft under pressure," focusing on how leaders can navigate financial stress and industry disruptions with resilience. We share our thoughts on the necessity of unlearning old habits to adapt to a changing environment and avoid the trap of burnout. Ultimately, we encourage you to approach your career and leadership with intentionality, balancing achievement with a sustainable focus on self-care. 🔗 Links – Cat & Cloud: Instagram www.instagram.com/catcloudcoffee/ Webstore www.catandcloud.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for us to share our experiences in the coffee industry and starting a business. Each week we sit down to talk about new challenges as business owners, how we utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

This episode is a wide-ranging conversation about how coffee businesses support people at different stages, from new partners to experienced teams. Marc joins the show to talk about wholesale, training, and why the goal isn’t to force one “right” way of doing things, but to help partners find systems that actually work for their reality. Along the way, the conversation touches on craft, technology, and hospitality — how simplicity can be more empowering than complexity, why consistency matters more than perfection, and how good tools and thoughtful training help teams take better care of guests. At its core, the episode is about meeting people where they are and building coffee programs that balance quality, accessibility, and real-world execution. 🔗 Links – Marcs clown nightmare fule: https://catandcloud.com/pages/podcast-show-notes Cat & Cloud: Instagram www.instagram.com/catcloudcoffee/ Webstore www.catandcloud.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for us to share our experiences in the coffee industry and starting a business. Each week we sit down to talk about new challenges as business owners, how we utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

This week is a classic “how did we get here?” episode — starting with the pain of losing a recording, then jumping into what’s been happening in our world, from a surprise New York Times mention to a hospitality-heavy event with Mazzer at Sightglass. We talk about what makes coffee service feel special without getting stuck in inside-baseball language, and how energy, flow, and intention can shape the whole experience. From there we spiral into specialty coffee in places built for speed, using Downtown Disney as the example: expectations, wait times, identity, and why “special” has to be obvious and deliver fast if it’s going to work in high-volume environments. We close out nerding on espresso size and extraction trends — how coffee’s swung from tiny ristretto culture to modern big shots — and what all of that says about where coffee (and our own work) is headed. 🔗 Links – New York Times, 5 Podcasts to Help You Savor Coffee: https://www.nytimes.com/2025/11/29/arts/podcasts-coffee-cuppings-brewing.html Reuters, Nestlé explores sale of Blue Bottle Coffee: https://www.reuters.com/business/finance/nestl-explores-sale-blue-bottle-coffee-sources-say-2025-12-01/ Cat & Cloud: Instagram www.instagram.com/catcloudcoffee/ Webstore www.catandcloud.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for us to share our experiences in the coffee industry and starting a business. Each week we sit down to talk about new challenges as business owners, how we utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

This episode explores how company culture is shaped by the balance between craft and hospitality. We talk about what happens when standards exist without care, and when care exists without standards — and why both extremes create problems for teams and guests alike. Culture, in this sense, becomes the set of signals that tell people how to make the right call in real moments. At its core, the conversation is about clarity and support. When leaders clearly communicate what matters and back it up through consistent decisions, teams don’t have to guess whether perfection or people come first. The goal isn’t choosing one over the other, but building a culture where craft and hospitality work together to create experiences that feel both thoughtful and human. 🔗 Links – Cat & Cloud: Instagram www.instagram.com/catcloudcoffee/ Webstore www.catandcloud.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for us to share our experiences in the coffee industry and starting a business. Each week we sit down to talk about new challenges as business owners, how we utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

This week’s episode is all about culture — what it is, why it matters, and how it actually shows up in the day-to-day. We talk about how culture isn’t a slogan or a vibe; it’s the collection of choices, habits, and behaviors that shape how a team works together. From communication to expectations to how people support each other, culture becomes real through what consistently happens inside the business. At the core of the conversation is the idea that culture isn’t fixed. It has to be built, protected, and sometimes rebuilt. When leaders set clear examples, hold standards, and create space for honest conversation, culture becomes a tool that helps everyone thrive. When they don’t, it drifts. This episode is a look at how to be intentional about the environment you’re creating — and why that intention makes all the difference. 🔗 Links – Cat & Cloud: Instagram www.instagram.com/catcloudcoffee/ Webstore www.catandcloud.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for us to share our experiences in the coffee industry and starting a business. Each week we sit down to talk about new challenges as business owners, how we utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

This week we talk about what it really looks like to think ahead in a business. Instead of getting stuck reacting to today’s problems, we look at how small, intentional planning can make everything smoother — from scheduling and staffing to equipment, goals, and long-term projects. It’s about choosing direction instead of drift. The big idea is simple: forward thinking isn’t fancy. It’s noticing what keeps tripping you up, fixing it before it becomes a pattern, and giving yourself space to plan for what’s coming. When you do that consistently, the future gets a lot easier to manage. 🔗 Links – Cat & Cloud: Instagram www.instagram.com/catcloudcoffee/ Webstore www.catandcloud.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for us to share our experiences in the coffee industry and starting a business. Each week we sit down to talk about new challenges as business owners, how we utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

This week we dig into The Predictive Index and how tools like it can help leaders better understand the people on their team. Instead of guessing at strengths, motivations, or communication styles, PI creates a clearer picture of how someone naturally works — and how to set them up for success. We talk about why these insights matter, how they can guide hiring and coaching, and where they fit alongside culture, values, and real-world performance. At its core, this episode is about using data to support people, not define them. PI isn’t a shortcut or a replacement for good leadership; it’s a way to communicate better, set clearer expectations, and build teams that function with more empathy and alignment. When leaders combine tools like this with strong values and intentional culture, they create workplaces where people actually thrive. 🔗 Links – The Predictive Index: https://www.predictiveindex.com/ Cat & Cloud: Instagram www.instagram.com/catcloudcoffee/ Webstore www.catandcloud.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for us to share our experiences in the coffee industry and starting a business. Each week we sit down to talk about new challenges as business owners, how we utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

This week we’re doing something special: sharing an episode from Good Folks Doing Good Work that dives deep into branding, clarity, and the heart behind the work we do. It’s a conversation about understanding who you are, what you’re trying to say, and how the choices you make — from design to customer experience — shape the way people connect with your brand. At its core, this episode is a reminder that branding isn’t about trends or aesthetics. It’s about intention. When you know your values and you communicate them clearly, you build something people can feel. We loved this conversation, and we’re excited to pass it along because it captures the kind of thoughtful, purpose-driven creativity we believe in. 🔖 Chapters – 00:00 intro 02:04 First coffee you remember 03:57 Most memorable coffee 06:03 Consistent coffees are the goat 10:20 Marketing for your audience 16:20 Approach for established vs new brand 31:12 Key things in the marketing space 48:55 What trend in coffee design should go away 01:03:26 Book Recommendations 01:07:21 Dream house followup 🔗 Links – Pomelo Coffee Consulting: Good Folks, Doing Good Work Podcast open.spotify.com/show/0BY3tPEogHxfqTenU1p4qJ?si=6730f165aa434a25 Website www.pomelocoffeeconsulting.com/ Instagram www.instagram.com/pomelocoffeeconsulting Lukes New Book www.pomelocoffeeconsulting.com/pomelo-book Cat & Cloud: Instagram www.instagram.com/catcloudcoffee/ Webstore www.catandcloud.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for us to share our experiences in the coffee industry and starting a business. Each week we sit down to talk about new challenges as business owners, how we utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

This week’s conversation starts with a late-night rabbit hole on legendary chef Marco Pierre White and turns into a deeper reflection on obsession, mastery, and meaning. We explore the fine line between excellence and excess—how far to push detail before it stops serving the guest—and what that tension looks like in coffee. It’s an episode about passion meeting perspective. From Michelin-level precision to café hospitality, we ask what really defines quality: flawless technique or the feeling it creates for people. In the end, craft only matters if it connects. 🔗 Links – Values Worksheet: https://tinyurl.com/CatandCloud Cat & Cloud: Instagram www.instagram.com/catcloudcoffee/ Webstore www.catandcloud.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for us to share our experiences in the coffee industry and starting a business. Each week we sit down to talk about new challenges as business owners, how we utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

This week, we dive into how defining your personal and professional values can simplify the choices you make every day. From career goals to family priorities, values act like a compass — helping you decide what to say yes to, what to let go of, and where to focus your time and energy. We explore how setting clear intentions can bring more meaning and alignment to your work, your relationships, and even how you plan for the year ahead. At its heart, this episode is about clarity and purpose. When you know what truly matters to you, decisions get easier, opportunities become clearer, and your sense of fulfillment grows. Whether you’re running a business, raising a family, or just trying to stay grounded in a busy world, leading with your values turns day-to-day choices into something intentional and deeply rewarding. 🔖 Chapters – 00:30 Chucks notebook 04:36 Core Values 14:29 Bacas core values 20:22 what to do with your core values 28:02 chucks plans 35:15 chucks current goals 🔗 Links – Values Worksheet: https://tinyurl.com/CatandCloud Cat & Cloud: Instagram www.instagram.com/catcloudcoffee/ Webstore www.catandcloud.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for us to share our experiences in the coffee industry and starting a business. Each week we sit down to talk about new challenges as business owners, how we utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

This week, we tackle a listener question about how important brand identity is before opening your first shop. The conversation breaks down what “brand” really means and how it’s not just logos or design, but the promise you make to your guests and how you deliver on it. We emphasize that while visuals can evolve, the essentials of flow, hospitality, and guest connection matter far more than the color of your walls or the font on your cups. Ultimately, your brand starts with your values and how they show up in the day-to-day. Great design might get people in the door, but consistency, care, and clarity in the guest experience are what keep them coming back. It’s not about chasing trends or perfect aesthetics, but rather it’s about building a space that feels intentional, functional, and true to who you are. 🔖 Chapters – 02:34 whats cooking – coferments 12:21 Listener question 20:53 Brand means more 24:08 Look around 🔗 Links – Cat & Cloud: Instagram www.instagram.com/catcloudcoffee/ Webstore www.catandcloud.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for us to share our experiences in the coffee industry and starting a business. Each week we sit down to talk about new challenges as business owners, how we utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

This week we reflect on what it really means to invest in your team—beyond payroll, bonuses, or budgets. From traveling for competitions to origin trips and team dinners, we talk about how creating experiences, connection, and shared memories pays dividends that can’t be measured on a spreadsheet. Investing in people isn’t just money out; it’s energy in, the kind that builds culture, loyalty, and long-term impact. At its core, this episode is about the ripple effect of care. When you show people they matter through opportunity, trust, and small moments of generosity, that energy comes back through better hospitality, stronger relationships, and a deeper sense of purpose. The real ROI isn’t just retention or performance—it’s a team that feels seen, inspired, and proud to carry the vision forward. 🔖 Chapters – 00:47 The Ritual thang 05:55 Where people go after coffee 11:09 How it was – Baca’s dream of the good ol’ days where people just talked sh!t 16:31 Investing vs. money out 29:56 The Payoff 🔗 Links – Cat & Cloud: Instagram www.instagram.com/catcloudcoffee/ Webstore www.catandcloud.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for us to share our experiences in the coffee industry and starting a business. Each week we sit down to talk about new challenges as business owners, how we utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

In this episode, we sit down with Sam Grant, Head of Sales for the Americas at Hemro Group — the company behind Mahlkönig, Ditting, Anfim, and Hey Café — to talk about how technology and craft coexist in modern coffee. We trace Sam’s path from retail to coffee equipment sales, exploring what he’s learned from connecting baristas, roasters, and engineers around the world. At its heart, this conversation isn’t just about grinders — it’s about growth, adaptation, and learning from people who approach coffee differently. From the rise of automation to the art of keeping things human, we unpack how technology can either replace or empower craft, and how curiosity and humility keep you evolving in an industry that never stops changing. 🔖 Chapters – 00:00 Intro 01:13 Welcome Sam Grant 01:58 Sam’s journey into coffee 07:15 Settling in to the coffee industry 12:37 Crafting comprehension 15:49 Hemro Group 23:59 EK History 27:02 Grind by Weight 34:00 Preventative maintenance 41:34 Grind by sync 47:01 Automation behind the bar 59:01 Adoption of sync 1:02:17 New things 1:08:54 Bur tangent 1:07:37 Other things in the works 1:08:54 Home espresso market 1:13:25 Love for the work 🔗 Links – Hemro Group: Website: https://www.hemrogroup.com/en Mahlkönig: https://www.mahlkoenig.com/ Cat & Cloud: Instagram www.instagram.com/catcloudcoffee/ Webstore www.catandcloud.com/ Chris Baca’s Personal Blog: www.chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for us to share our experiences in the coffee industry and starting a business. Each week we sit down to talk about new challenges as business owners, how we utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

This week we look back on nine years of Cat & Cloud. From our earliest days roasting out of borrowed spaces to opening our first café on Portola, we reflect on what it took to build something from nothing—loans, late nights, quirky beginnings, and the people who believed in us along the way. It’s equal parts nostalgia and gratitude, a chance to appreciate how far we’ve come while remembering the scrappy energy that got us started. At the heart of it, this conversation is about growth and evolution. What begins as direct, hands-on creativity eventually becomes leadership, systems, and scaling while still trying to keep the magic alive. We talk about the joys and challenges of balancing small, personal touches with the realities of running a larger business, and what it means to keep creating something fresh after nearly a decade. 🔖 Chapters – 00:00 Street Fighter 03:06 Going back into time 05:54 Financial Foundation 07:56 Early coffees of Cat & Cloud 10:57 More early milestones 12:37 I’m just a baby 17:10 Reflections on the early team 25:41 How things grew 35:01 Commitment to what you’re doing 🔗 Links – Cat & Cloud: Instagram www.instagram.com/catcloudcoffee/ Webstore www.catandcloud.com/ Chris Baca’s Personal Blog: www.chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for us to share our experiences in the coffee industry and starting a business. Each week we sit down to talk about new challenges as business owners, how we utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

Crafting A Class – Working to take our coffee education to the next level by Cat & Cloud

This week we’re hanging out with Kevin and Dulce, owners of Bevel Coffee. We get into their journey of owning a coffee company. How it came from a negative business experience that over time and hard work has grown into an opportunity that fosters life in a community. Ultimately their story shines a light on the power of connections, and what’s possible by showing up and asking questions. They are rad people doing great things! Check it out. 🔖 Chapters – 02:42 Hey Hello 04:30 The Story of Bevel coffee 30:51 Where do you find support 38:37 Considering yourself a professional 47:26 We're all in this together 54:22 being ready for what comes next 1:05:35 Connections with Honduras 1:17:55 Opening plans 1:20:39 Takeaways 🔗 Links – Bevel Coffee: Instagram https://www.instagram.com/bevelcoffee/ Website https://bevelcoffee.com/ Cat & Cloud: Instagram www.instagram.com/catcloudcoffee/ Webstore www.catandcloud.com/ Chris Baca’s Personal Blog: www.chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for us to share our experiences in the coffee industry and starting a business. Each week we sit down to talk about new challenges as business owners, how we utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

This week we talk about fame—how it shapes perception in both pop culture and coffee. From the awkwardness of Will Smith trying to rap again to Hacienda Esmeralda’s Geisha selling for record prices at Best of Panama, we dig into how notoriety creates visibility, drives value, and raises the ceiling for everyone. Fame isn’t always comfortable, but it opens doors. Whether it’s an actor or a coffee producer, once you’re known, you change the market around you. Instead of resenting that spotlight, the challenge is to use it as inspiration—to shine light on others and expand what gets celebrated. 🔖 Chapters – 00:00 Will Smith - Hot or not 02:53 Hard to be famous 09:03 Best of Panama Auction results 10:28 The rediscovery of Gesha according to chris 11:49 What are people angry about 13:58 The issue with coffees that sell at auction 20:13 Are auction coffees really a problem? 🔗 Links – Cat & Cloud: Instagram www.instagram.com/catcloudcoffee/ Webstore www.catandcloud.com/ Chris Baca’s Personal Blog: www.chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for us to share our experiences in the coffee industry and starting a business. Each week we sit down to talk about new challenges as business owners, how we utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

This week we talk about the idea of “plussing the show.” The practice of constantly reinvesting in your space so it feels alive, intentional, and cared for. From small design updates to preventative maintenance, we dig into how these choices impact not just the look of a café but also the energy of the team and the experience of every guest who walks in. At its core, the conversation is about showing your guests and team members that you’re paying attention. Cleanliness, organization, and little upgrades aren’t just details; they’re the signals that a business values quality, consistency, and care. And those signals, over time, become the real difference-maker. 🔖 Chapters – 00:09 Peet's under new ownership 04:27 Ritual’s 20 year reunion 08:21 Improving our space 11:20 Plussing the show 17:49 Lifecycle of a cafe 21:55 Plussing price tag 28:04 Key things to maintain 33:51 The power of a reach out 36:55 Baca's rant on espresso machine Cleanliness 🔗 Links – Cat & Cloud: Instagram www.instagram.com/catcloudcoffee/ Webstore www.catandcloud.com/ Chris Baca’s Personal Blog: www.chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for us to share our experiences in the coffee industry and starting a business. Each week we sit down to talk about new challenges as business owners, how we utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

In this episode, we sit down with Nick Terzulli, VP of R&D at Fellow. Nick shares how his curiosity and persistence pulled him deeper into coffee culture—as a barista and a tinkerer, and eventually as the engineer behind Fellow’s iconic product, including the new Espresso Series 1. We dig into how engineering and coffee intersect, from the mysteries of burr geometry to challenges in espresso machine stability. At the heart of Nick’s story is a lesson in following passion over paycheck, learning by doing, and embracing failure as part of innovation. It’s a conversation about curiosity, persistence, and the joy of creating products that shape people’s daily coffee rituals. 🔖 Chapters – 00:00 intro 02:02 Nick’s background 11:46 Where the interest came from 14:05 Early career in coffee 20:18 The move to Fellow 25:28 Grinder rabithole 38:34 Espresso Series 1 52:58 What makes things happen 01:00:28 Seeing hard work pay off 🔗 Links – Fellow: Espresso Series 1 https://fellowproducts.com/products/espresso-series-1 Cat & Cloud: Instagram www.instagram.com/catcloudcoffee/ Webstore www.catandcloud.com/ Chris Baca’s Personal Blog: www.chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for us to share our experiences in the coffee industry and starting a business. Each week we sit down to talk about new challenges as business owners, how we utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

This week, we dive into why learning from others is one of the fastest ways to grow. From drawing lessons out of brands like Disney to observing how peers structure their systems, it’s about finding insights that reveal blind spots and adapting them into something true to your own vision. The real value isn’t in copying but in connecting those ideas to your own culture and goals. Whether it’s another coffee shop, a global brand, or even a friend’s workflow, growth comes from taking what resonates and making it authentically yours. 🔖 Chapters – 00:36 A.I. tools at work 07:31 Living in Santa Cruz 21:00 Learning vs being told 🔗 Links – Cat & Cloud: Instagram www.instagram.com/catcloudcoffee/ Webstore www.catandcloud.com/ Chris Baca’s Personal Blog: www.chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for us to share our experiences in the coffee industry and starting a business. Each week we sit down to talk about new challenges as business owners, how we utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

This week, Chuck and I dig into the recent Philz Coffee sale. We break down how venture capital and private equity deals actually work, why common stockholders often walk away with nothing, and the difference between preferred and common shares. We talk about how control shifts once big investors enter the picture, the influence of a board, and how decision-making can drift from a company’s original vision. We also explore the missed opportunity for Philz to take care of employees who invested their own money, even without a legal requirement to do so. From coffee companies as “brand pieces” for investment firms, to the challenges of scaling retail, we compare this sale to deals like Blue Bottle’s. It’s a conversation about money, ownership, and the choices that shape a company’s legacy. 🔖 Chapters – 01:07 Philz Sale 05:06 Common equity overview 10:50 Fluffy words 12:11 The start of philz 14:09 what is venture capital actually getting from cafe purchases 18:38 Philz sale vs Blue Bottle 22:25 Who's getting what and who should have 26:47 ​​Takeaways from this sale 🔗 Links – KQED Philz Article: https://www.kqed.org/news/12051278/no-layoffs-in-philz-coffee-sale-but-stock-owning-former-employees-will-lose-out SF Standard Article: https://sfstandard.com/2025/08/01/philz-coffee-sale-private-equity/ Cat & Cloud: Instagram www.instagram.com/catcloudcoffee/ Webstore www.catandcloud.com/ Chris Baca’s Personal Blog: www.chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for us to share our experiences in the coffee industry and starting a business. Each week we sit down to talk about new challenges as business owners, how we utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

We cover a lot of ground in this episode — from mentorship and leadership growth to why having a group around you can be so helpful for personal and professional development. There’s also some fun in the mix, like breaking down the NBA salary cap and what it tells us about building sustainable teams, whether in sports or in business. We also rant a bit about mobile ordering and what it’s doing to the coffee experience. And we dream big — talking about storytelling, making documentaries, and chasing the kind of ideas that don’t always make sense on paper, but just feel right. 🔖 Chapters – 03:30 EO vs Vistage 13:49 Chucks insights on the NBA Salary cap 22:50 Chucks rant on mobile ordering 31:08 Bacas documentary idea 36:00 Jared going to honduras 🔗 Links – Entrepreneurs' Organization: Website www.eonetwork.org Cat & Cloud: Instagram www.instagram.com/catcloudcoffee/ Webstore www.catandcloud.com/ Chris Baca’s Personal Blog: www.chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for us to share our experiences in the coffee industry and starting a business. Each week we sit down to talk about new challenges as business owners, how we utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

This episode’s more like a stream of consciousness as we go through all the open tabs in our brain than a polished takeaway. We talk about experimenting with roast curves, the balance between juicy acidity and sweetness, and the challenge of making something expressive yet approachable. We touch on espresso ratios, brewing methods, and how taste perception can be wildly different depending on so many variables. We round out the conversation by getting into the Best Friends Club — our hope to expand it beyond our walls without being the gatekeepers. It’s an exciting open tab for us, and we’re dreaming big. Casual Friday energy all the way. We’re tired, inspired, and figuring it out in real time. 🔖 Chapters – 01:16 Visiting mahlköenig in Seattle 04:30 Coffee development 10:45 Coffee for you 21:35 Current events at Cat & Cloud 28:26 The Best Friends Club expansion with Honduras 🔗 Links – Cat & Cloud: Instagram www.instagram.com/catcloudcoffee/ Webstore www.catandcloud.com/ Chris Baca’s Personal Blog: www.chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for us to share our experiences in the coffee industry and starting a business. Each week we sit down to talk about new challenges as business owners, how we utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

This episode is a full-on field trip as we recap our visit to the Big Face Coffee pop-up in San Francisco. The coffee was solid, the energy was high, and the whole experience sparked a bigger conversation about the promise a brand makes, pop-ups, and the fine line between vibes and substance — and what it really means to create something that’s truly connected to people, not just putting on a show. We touch on what makes a brand experience feel consistent, and how the message you tell in one place has to hold up everywhere else. We talk about where Big Face nailed it, where it felt a little thin, and what it takes to really deliver something people can believe in. Come hang with us — it’s a good time. 🔖 Chapters – 00:00 Getting going 00:54 An evening in SF 09:10 Big Face popup experience 13:50 Promise or vibe 17:43 What could be done 25:17 Birthdays 28:05 Our dining experience at Californios 🔗 Links – Big Face coffee: Instagram www.instagram.com/bigfacebrand/?hl=en Website https://www.bigfacebrand.com/collections/coffee?srsltid=AfmBOorSU13HxmUrPUD1fpa2KEEt8CULmmWQzxc3JgYgiB8AmtdRm-dC Californios restaurant: https://www.californiossf.com/ Cat & Cloud: Instagram www.instagram.com/catcloudcoffee/ Webstore www.catandcloud.com/ Chris Baca’s Personal Blog: www.chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for us to share our experiences in the coffee industry and starting a business. Each week we sit down to talk about new challenges as business owners, how we utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

Come along with us on a ride in this episode as we experience the world of Cup of Excellence coffee auctions for the first time. We were chasing a special lot from our Best Friends Club producer, Nelín Guzman, as his coffee took 5th place in his category for all of Honduras. We talk through how these auctions work, why countries like Honduras now use new categories, and how even with categories, varieties like Parainema still command a high price. We also dig into what it means to bring coffees of this caliber back to our guests — using them in competitions and adding them to our menu in a limited quantity. For us, it wasn't about winning the auction – there was a small chance of that happening anyway – but more so about what doors being a part of the COE opens for us in the future. And hey, you need to start somewhere. It was a wild time of an early morning, side bets, and high energy. Buckle up. 🔖 Chapters – 00:00 Welcome to the ride 02:40 C.O.E. Auctions 04:32 Categories and Their Impact on Coffee Auctions 11:42 Why are we in the C.O.E.? 23:54 What’s up with Parainema 27:25 A lot to learn about varieties 30:56 How did we set our budget for the auction? 33:36 Where do these coffees fit on our menu 38:20 Jared list off coffee varieties from ethiopia 39:32 Has to end somewhere 🔗 Links – Instagram: www.instagram.com/catcloudcoffee/ Cat & Cloud webstore: catandcloud.com/ Chris Baca’s Personal Blog: chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for us to share our experiences in the coffee industry and starting a business. Each week we sit down to talk about new challenges as business owners, how we utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

This week we talk about the shifting landscape of coffee certifications — particularly the recent changes to the Q grader system. With the program moving under CQI, many coffee professionals are now being told their existing certifications no longer count, and that they’ll need to retest under a new system. This sparks a conversation about what certifications really mean in practice. Do they actually make someone better at sourcing or tasting coffee, or are they more about recognition and status within the industry? For seasoned professionals with years of experience, the answer isn't always clear — especially when their day-to-day work remains unchanged by these official titles. We talk about how learned skills typically come not from structured certifications, but from real-world practice. While certifications can offer a shared language and pathway for new professionals, we question whether they should be gatekeepers for credibility. In the end, staying sharp and doing meaningful work comes down to passion, commitment, and community — not just passing a test. It's a reminder that building culture in coffee isn’t about following someone else’s system, but about knowing your values and living them out. 🔖 Chapters – 00:00 Stirring the Pot 01:57 C.O.E. coffees 09:47 Coffee in Competitions 13:43 The Q Grader Certification Debate 17:59 Industry Standards and Their Relevance 30:57 Certification of experience 🔗 Links – Trish Rothgeb - The Sprudge Twenty Interview: https://sprudge.com/trish-rothgeb-the-sprudge-twenty-interview-258811.html Actually Good Coffee Podcast: https://actuallygoodcoffeepodcast.podbean.com/e/41-the-sca-and-cqi-have-some-explaining-to-do/ Instagram: www.instagram.com/catcloudcoffee/ Cat & Cloud webstore: catandcloud.com/ Chris Baca’s Personal Blog: chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for us to share our experiences in the coffee industry and starting a business. Each week we sit down to talk about new challenges as business owners, how we utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

This week, we hang out with Ben Richardson of Sydney’s Made of Many roastery and Brighter cafe, and get into what it really means to build culture in coffee. Ben shares how his journey started not just from wanting to roast great coffee, but from seeing a lack of genuine culture and career paths in many roasteries. He explains how focusing on real relationships and long-term commitment — rather than just chasing perfection or high scores — leads to deeper impact and a more meaningful business overall. We also touch on the philosophy behind Brighter cafe, which intentionally avoids social media marketing and instead thrives on word-of-mouth and authentic community connections. It’s a long, fun conversation, giving more perspective to who makes up the coffee industry, and how we have so much in common. 🔖 Chapters – 00:00 Welcome Ben 05:04 Building a Coffee Culture: Insights from Experience 10:01 Career Progression in Coffee: Challenges and Opportunities 15:05 Intentional Roasting: Quality vs. Relationships 20:03 The Importance of Commitment: Investing in Producers 24:58 Storytelling in Coffee: Beyond Quality 29:55 The Experience of Coffee: More Than Just a Beverage 40:54 The Evolution of Coffee Roasting Technology 43:53 Brand Identity and Community Engagement in Cafes 47:14 The Power of Authentic Experiences Over Social Media 53:03 Creating a Unique Cafe Culture 01:00:39 Some bullsh!t 🔗 Links – Connect with Ben: Instagram: https://www.instagram.com/benyoman_/ Made of Many Instagram: https://www.instagram.com/madeofmanycoffee/ Connect more with Cat & Cloud: Instagram: www.instagram.com/catcloudcoffee/ Cat & Cloud webstore: catandcloud.com/ Chris Baca’s Personal Blog: chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for us to share our experiences in the coffee industry and starting a business. Each week we sit down to talk about new challenges as business owners, how we've utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

Just Say No – Telling guests what they don't want to hear by Cat & Cloud

Questions Quick Fire – So much info in not a lot of time by Cat & Cloud

Identifying What You Want – Growing your beliefs as your company grows by Cat & Cloud

This week on the podcast is part 2 of the event we hosted with Cafe Imports at the 2025 Specialty Coffee Association Expo. In this episode the audience asks the panelist questions that most impact their day to day interaction with the coffee supply chain. Covering topics like communicating the cost of coffee to guest, how roasters come to the prices they set, and how roasters can work together to ensure producers have a place to tell the amazing coffees that they grow. There is a lot to digest no matter what part of the coffee world yo come from. Again, huge thanks to all the panelists who joined us and shared their expertise—and a special shoutout to Cafe Imports for organizing the event and inviting us to be a part of it. Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Links – Connect with Cafe Imports: Website: https://www.cafeimports.com/ Instagram: https://www.instagram.com/cafeimports/ YouTube: https://www.youtube.com/@cafeimports2617 Connect more with Cat & Cloud: Instagram: www.instagram.com/catcloudcoffee/ Cat & Cloud webstore: catandcloud.com/ Chris Baca’s Personal Blog: chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

This week on the podcast, we’re sharing the event we hosted with Cafe Imports at the 2025 Specialty Coffee Association Expo. The event brought together panelists from across the green buying side of the coffee industry to explore the complexities of this essential part of the supply chain. This portion of the conversation focuses on the C market, tariffs, and their impact on all aspects of the industry. Panelists share strategies like price averaging and direct trade contracts as tools for navigating a volatile market—highlighting the real-world effects on producers and roasters, from maintaining quality to managing risk and security in an unpredictable system. Huge thanks to all the panelists who joined us and shared their expertise—and a special shoutout to Cafe Imports for organizing the event and inviting us to be a part of it. Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Links – Connect with Cafe Imports: Website: https://www.cafeimports.com/ Instagram: https://www.instagram.com/cafeimports/ YouTube: https://www.youtube.com/@cafeimports2617 Connect more with Cat & Cloud: Instagram: www.instagram.com/catcloudcoffee/ Cat & Cloud webstore: catandcloud.com/ Chris Baca’s Personal Blog: chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

Road to Owner – Chucks journey to help start Cat & Cloud by Cat & Cloud

What to Sell When You're Selling – How to think about wholesale by Cat & Cloud

Spaces Make Places – Chatting about how a space looks and why it draws people in by Cat & Cloud

Eyes On the Prize – How showing up today helps you tomorrow by Cat & Cloud

It's Not So Black and White – Big money in small business by Cat & Cloud

The Guests That Arn't Your Guest – Showing hospitality to everyone you encounter by Cat & Cloud

The week we follow up with everyone’s favorite new topic, Tariffs. Specifically how this impact is similar to the record high of the C-Market from a month ago. Ultimately the conversation leads to how a change in consumer habits are what will ultimately make the change. Links from the show: Our new coffees – https://catandcloud.com/collections/featured-coffee The Hike: A Short Story About Connection – https://www.youtube.com/watch?v=HvPcDv3pU7k RSVP to the Source: A Green Buying Panel happening at SCA in Huston Texas. www.eventbrite.com/e/source-a-gree…f=oddtdtcreator

RSVP to the Source: A Green Buying Panel happening at SCA in Huston Texas. https://www.eventbrite.com/e/source-a-green-buying-panel-tickets-1284924396459?aff=oddtdtcreator

RSVP to the Source: A Green Buying Panel happening at SCA in Huston Texas. https://www.eventbrite.com/e/source-a-green-buying-panel-tickets-1284924396459?aff=oddtdtcreator

Do Unto Others – Giving amazing service based on your own experience by Cat & Cloud

Attention to Intention – Putting your focus on where it matters most by Cat & Cloud

Welcome back to the Cat & Cloud Podcast! This week Chris and Jared are answering one of your burning questions - how do we align and develop our teams palate? Listen to this weeks full episode to hear their thoughts on how to make the cupping process approachable for newbies, and how to keep your roasting team aligned on the profiles you want to create. Do you have a question you’ve been dying to ask us? We want to hear it. Click the link below to record yourself or drop us a line at podcast@catandcloud.com https://catandcloud.com/pages/podcast Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

This week on the Podcast Chris and Chuck talk about what the C Market is, why coffee prices are at an all time high, and chuck shares his thoughts on why and how to get away from a market based approach to setting prices. Do you have a question you’ve been dying to ask us? We want to hear it. Click the link below to record yourself or drop us a line at podcast@catandcloud.com https://catandcloud.com/pages/podcast Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

Welcome back to another installment of Chats with Chuck. Chris and Chuck are taking over the Cat & Cloud Podcast this week to discuss all things finance. Covering everything from lease agreements, to menu margins, Chuck is here to demystify these business decisions. Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

Welcome back to the Cat & Cloud Podcast! This week Chris and Jared are channeling that name brand “DO IT” energy, to answer one of our listener questions. Listen to this weeks full episode to hear their thoughts on when “the right” time is to go after what you want, and how to weigh the fear of failure against the potential growth and experience you could acquire. Do you have a question you’ve been dying to ask us? We want to hear it. Click the link below to record yourself or drop us a line at podcast@catandcloud.com https://catandcloud.com/pages/podcast Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

Welcome back to the Cat & Cloud Podcast! This week Chris is sitting down with the rest of the Cat & Cloud Marketing Department to discuss the implications behind Starbucks recent Super Bowl commercial, “Hello There.” Listen to the full episode to hear their opinions on the illusive 4th Wave Coffee, and some hot takes on the intentions behind the commercial. Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Hello There, Super Bowl Commercial: https://www.youtube.com/watch?v=lPbsMJr5lr4 Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

Questions About Culture by Cat & Cloud

The Seven Steps - Ushering guests into the rest of their day by Cat & Cloud

Welcome back to the Cat & Cloud Podcast! We’re throwing it back to early 2021 when Covid was still in full swing and the Cat & Cloud podcast was first being reintroduced to your ears. The episode we’ve chosen part of an interview Chris and Jared had with Kaila Hattis owner of Pacific Coast Therapy. Listen to this weeks episode to hear their conversation on what its like to become the person people look to for answers. Whether you’re a therapist, or a leader in your new business we hope this conversation provides some helpful insight! Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

Welcome back to the Cat & Cloud Podcast and Happy New Year y’all! Have y’all ever struggled to get your pour over coffee juuuust right? Well not anymore. This week the podcast is a little bit different, Chris hopped on the mic to demystify the process for brewing you perfect pour over cup. Listen to this weeks full episode to get a little bit of history and Chris Baca’s perfect pour over recipe. Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

Welcome back to the Cat & Cloud Podcast! We are starting off the year with a series of Episodes that we think are helpful, and this weeks episode is about cafe finances. Money can be a scary or mysterious topic, but as Chuck helps explain, it's possible to run a cafe in a way that doesn't only provide for the owner, but creates possibilities and careers for its team. In the episode Charles also mentions a breakdown sheet, and that is linked here: https://catandcloud.com/pages/gross-margin-category-margins-sales-mix Enjoy! Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: www.instagram.com/catcloudcoffee/ Cat & Cloud: catandcloud.com/ Chris Baca’s Personal Blog: chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen!

Welcome to the first ever Central Coast Four Podcast! We have some exciting new voices on the Cat & Cloud podcast today. Three owners of our favorite central coast coffee companies; Brayden co-owner of 11th Hour Coffee, Evan of Calavera Coffee, and Tyler owner of Captain Stoker have joined Chris Baca on the mic to share their experiences in opening and leading their own companies. Listen to the full episode to hear “Central Coast Four” discuss how they’ve maintained their passion as their roles have changed, grown and taken on new forms. Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Find our friends! Calavera Coffee: https://www.calaveracoffee.org/ 11th Hour Coffee: https://www.11thhourcoffee.com/ Captain + Stoker: https://captainandstoker.com/?srsltid=AfmBOook8s3nxm0LV0xVqgo8DmxA_zIWjGM0OgQMWgRAzjCVFkdfXBZd Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

Welcome back to the Cat & Cloud Podcast! This week we are back with the other half of our most recent origin trip to Colombia. This week Chris is sitting down 1-on-1 with Jorge Madrigal one of our most “highly decorated” team members. Over his 5 years with us he has held every role from FOH, BOH and even one in the roastery! Listen to this weeks full episode to hear about his experience on origin, how it changed his perspectives on coffee production and service. Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

Foundational Knowledge – A great place to start when starting something new by Cat & Cloud

Dulce Venancio | Green Coffee Team Lead by Cat & Cloud

Keeping the Outcome Front of Mind – Helping you do your work no matter how removed you are by Cat & Cloud

Welcome back to the Cat & Cloud podcast! This week the guys are discussing all things GCC (guest-coffee-cafe) and how to prioritize and create a stellar guest experience. As we’re nearing the end of the year we’re starting to think more about what we want to build in the coming years, listen to this weeks full episode to hear their thoughts on what’s going to be most important for us in 2025. Want to give our new Instant Coffee a try? https://catandcloud.com/products/swift-coffee-6-pack Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

Welcome back to the Cat & Cloud podcast! This week we have all three owners back on the mic to take a wide look at how your personal goals can help guide your business, and how you are still a person with focus and desires outside of what you’re building. Listen to this weeks full episode to hear about our latest product launch, and their thoughts on setting personal and career goals that support each other. Want to give our new Instant Coffee a try? https://catandcloud.com/products/swift-coffee-6-pack Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

Welcome back to the Cat & Cloud podcast! The case study series continues! This week on the pod Chris and Charles are covering another episode of the Acquired podcast, this time about the Blue Bottle Acquisition. Listen to this weeks full episode to hear about our relationship to Blue Bottle and some of the dichotomies between their beginnings and that of Starbucks. Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

Welcome back to the Cat & Cloud podcast! This week Chris and Charles are back to finish their discussion about Howard Schultz’s interview with the Acquired podcast. Listen to this weeks full episode to hear their take on the Starbucks anthology, and how they relate to Schultz’s story and complex experience opening and scaling the coffee company we know today! Listen to the full Acquired episode here: https://podcasts.apple.com/us/podcast/starbucks-with-howard-schultz/id1050462261?i=1000657758174 Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

Learning From Others - Insights from industry history by Cat & Cloud

Welcome back to the Cat & Cloud Podcast! This week Chris, Jared and Charles are sitting down to take the timeline of Cat & Cloud to Z. A couple weeks ago we started this process, sharing how a camping trip early on in the development of Trubaca helped make the cafes we love now a reality. This week the guys are walking us through how our Abbott Square came to be, and all the decisions that went in to making the call to expand! Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

Welcome back to the Cat & Cloud Podcast! This week Chris and Jared are sitting down at the mic to talk through what it would look like to perfectly mix your business with your personal passions. Is it enough to enjoy your job, or do people seek things that feel like a part of who they are? How do you optimize your resources to try and escape the financial trap that will eventually burn you out? Listen to this week's full episode to hear their thoughts and get a sneak peek at their ultimate passion-driven vision board. Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

We just turned 8 years old! September 30th marked the 8th year since the Portola Cafe first opened it’s doors. In honor of Cat & Cloud making it one more rotation around the sun, the guys are sitting down this week to piece together the fullest version of our history! Have you ever wondered when Cat & Cloud (Trubaca) was first conceptualized? If you’ve been hanging out with us through this journey, we think it’s about time to tell you how all this happened. Listen to this weeks full episode to hear the guys recap how a camping trip may have helped them take the leap that became the Cat & Cloud we know now! Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

The Cat & Cloud podcast is back and we’re bringing y’all some big news! If y’all have been following us a while then you’ve at least heard of the Best Friend’s Club and if you haven’t, this is the perfect episode for you. This week on the pod, Chris, Jared, and Charles are walking us through the history of the BFC, how it started, how it continues to grow, and finally introducing the Best Friends Blend! To continue expanding the reach of the BFC, we have decided to introduce the Best Friends Blend as our newest espresso offering. This blend will always include one of our BFC coffees, allowing us to vastly increase the amount of BFC coffee sold in our cafes—which means more money goes directly back into the lives of our producers. Give it a try! https://catandcloud.com/products/the-best-friends-blend 00:00 Best Friends Club 01:53 How it Started (unofficial) 06:18 How it Started (official) 11:44 It’s About Supporting a Community 15:14 Expanding the Club 17:35 It’s About Connection 31:56 Some of the Issues 35:52 The Best Friends Blend Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

Welcome back to the Cat & Cloud Podcast! This week Chris, Chuck, and Jared are sitting down to discuss how we find the drive and inspiration to operate a mission-driven company, and how we pass that passion on to our teams. A mission is just an idea unless your leadership sets the example, bringing it to life on the floor every day. Listen to this week's full episode to hear the guys discuss how we’ve created a common language, gauges for success, and how to find the drive in yourself every day to make an impact. 00:00 What is the focus of your work 08:42 How do you communicate and share your mission 14:21 Giving ourselves feedback 26:28 Finding solutions 29:23 Our mission outside of the cafes 34:00 Opportunities in the everyday things 40:31 Common language 44:45 What metrics do you use to gauge success 50:55 Connecting the ideas with the work 55:48 To compete or not to compete 1:00:46 You have to want it 1:08:46 Having an impact impact without a title 01:12:33 Sharing what you know Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

Shorty, but a goodie. This week Jared and Chris Discuss what it takes to make an idea come to life. How it's truly something anyone can to, because its not about the steps you need to take, but rather the conviction to the idea. There are tools out there for any obstacle you face, but theres only one person that can bring your ideas to life. You. –––––––––––––––––– Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: www.instagram.com/catcloudcoffee/Cat & Cloud: catandcloud.com/Chris Baca’s Personal Blog: chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

This week Chris asks Jared about a recent trip he went on to southern Californian, and what sort of coffee experiences he had while he was outside of out little coffee bubble that is Santa Cruz. Chuck asked some practical questions about Espresso extraction and what coffees might be best as espresso. Also he asks Chris and Jared what each of their idea espresso might be like. It’s a conversation that all swirls around what is possible when a cafe operates with intention, and how it can be an impactful place for the community it serves. 01:31 Jared in LA 08:29 A cool spot in SLO 11:18 Extraction Facts 18:50 Roast level and espresso 20:42 What coffees do we want to try as espresso 24:07 The intention shows 27:08 Jared's dream eXpresso 30:30 Chris' Dream eXpresso Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: www.instagram.com/catcloudcoffee/
Cat & Cloud: catandcloud.com/
Chris Baca’s Personal Blog: chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

Welcome back to Part Two of the Hospitality Refresher! On this weeks episode Chris and Jared are talking about all the little things. Everything from the tools you use to the simplest solutions and attention to detail helps you provide an incredible experience to your guests. So whether you've listened before or this is all new, listen to this week's episode to get the full Hospitality Refresh. 00:42 What did we do 02:32 Why you serve the coffee you do 08:10 It's about the experience you give the guest 11:01 The small things aren't small at all 12:37 Tools help but don't take away responsibility 15:28 Other things around the cafe 18:16 Don't be a liar 18:37 Standards make things easy for the guest 21:23 Meet the Guest where they are at 24:32 Serve with confidence (Tip No. 1779) 30:47 What questions are you really answering 32:34 Other intentions with our coffee menu 37:41 The solution is to pay attention Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy

This week on the Cat & Cloud Podcast we are rerunning a two-part episode on Hospitality. Hospitality is a fundamental value in everything we do as a company, and it's the key to providing incredible service. Listen to the first part to hear Chris and Jared’s review of some of the basics of hospitality and what they look like in practice every day in the cafe. Whether you’ve worked in service for a while, or are just getting started, it's always good to have a refresher. Come back next week to catch part two! 00:00 Intro 00:45 It's always good to remind yourself 04:59 Same problems through fresh eyes 06:24 Communicating your intention with your team 13:42 Serving not just the guest in front of you 18:50 Accuracy gives everyone the best experience 24:15 All the details add up 27:11 Hospitality outside of the cafe Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

This week on the Cat & Cloud Podcast the guys are reviewing the history of Barista Competitions, and what their ideal competition would look like today. Listen to this week's full episode to hear about their dream for an “All Stars” competition, how introducing new equipment changed competitions and cafe culture, and the influence of specialty Home Baristas in the competition world! 0:00: All Stars Barista Comp 5:50: Jared Presents, Systems are the Pathway to Freedom 11:02: Breaking out the Community 13:20: As the Crow Flies 16:10: Green Buying Come Up 21:02: The Introduction of Scales in Competition 25:30: Home Barista Market 30:10: More Pathways for Everything 35:49: The Biggest Mistake in Chris Baca’s Life Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

Welcome back to the Cat & Cloud podcast! This week Chris and Jared are getting a full class on Cafe Finance hosted by our very own Charles Jack. Listen to this week's full episode and join the finance deep dive and hear their perspectives on how to develop finance transparency in your own company. Cafe finance articles: Chapter 11 Bankruptcy Filings Increase for US Coffeehouses: https://stir-tea-coffee.com/features/the-big-business-reality-of-specialty-coffee/?utm_source=BenchmarkEmail&utm_campaign=July_2024_News_Update_from_STiR_coffee_and_tea_magazine_-_17_July_2024&utm_medium=email The Big Business Reality of Specialty Coffee: https://stir-tea-coffee.com/tea-coffee-news/chapter-11-bankruptcy-filings-increase-for-us-coffeehouses/?utm_source=BenchmarkEmail&utm_campaign=July_2024_News_Update_from_STiR_coffee_and_tea_magazine_-_17_July_2024&utm_medium=email Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

This week the guys are sitting down and taking a look back over the last 8 years of being Cat & Cloud, what we’ve learned and what has changed from where we started. As a business grows it becomes much easier for things to get missed, and for the culture you build to get more diluted. It’s happened to us! It’s through those low points that you learn the most about the needs of your business. Listen to this weeks full episode to hear what Chris, Jared and Chuck have learned about building systems for success! Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

Welcome back to the Cat & Cloud Podcast! This week we are busting out the throwback of all throwbacks with our very first interview. In this episode Chris and Jared sat down with US Barista Champion Charles Babinski to talk through the rapid growth of his business. Listen to the full episode to hear some espresso tips straight from the mouths of coffee geeks and barista champions, and get some of the lore on their first meeting and experience in the competition circuits! A very Merry Christmas from Ryan and Devin: https://www.youtube.com/watch?v=oyCVAK2GB4E&feature=youtu.be Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

Welcome back to the Cat & Cloud Podcast! This week Chris and Jared are hopping in to share some thoughts on learning and growth. Are you limited by your industry, or is it possible to reach beyond and learn outside your bubble? We don’t always consider how multi-faceted the “Service Industry” is. Hospitality in Hotels looks a lot different than ours in the cafe, but it can still be useful or at the least interesting. Listen to the full episode to hear where they are looking for inspiration and their perspectives on the importance of providing incredible experiences. Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

Giving Ownership - How empowering team members can make everything improve by Cat & Cloud

What if we talked about cafes the same way people talk about basketball teams? Looked at the movement of baristas from one cafe to another, and their performance the same way we do athletes. This week on the Cat & Cloud podcast the guys are looking at how you quantify a busy cafe and a successful cafe. Listen to this week's episode to hear their takes on what pro barista work looks like from their years of expertise. Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilized our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

You Are More Than Your Work - Having hobbies gives perspective by Cat & Cloud

This week on the Cat & Cloud Podcast we are throwing it back to an early conversation Chris and Jared had about the importance of communicating needs at work. As an employee, being able to ask for what you need and feeling empowered by your leadership team to speak up can be the difference between your team quitting or staying. Listen to the full episode to hear some of their first-hand experiences and get some tips on fostering an environment where the whole team knows what’s possible. Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

This week on the Cat & Cloud Podcast Chris and Jared hop on the mic to discuss the complex process of roasting development. There are so many factors that affect the coffee that ends up in your cup, from water composition to the temperature of the air, but how much of your flavor profile comes straight from the way your beans are roasted? Listen to this week's episode to hear their thoughts on the intricacies of coffee roasting, and how your roast choices affect the flavor of your coffee. Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

Why is it important for your company's mission to match the intention behind your training programs? How do you empower your team members to be leaders on their own? This week on the Cat & Cloud podcast Chris, Jared, and Charles sit down and take a temperature check on the business so far this year. Listen to the full episode to hear their thoughts on managing vs. leading, the importance of having a mission statement that properly reflects the values of your day-to-day operations, and ways to loop your leadership team in on the big-picture conversations. June/July Barista Magazine: https://lsc-pagepro.mydigitalpublication.com/publication/?m=61222&i=822977&p=1&ver=html5 Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

Cat & Cloud x Valor Coffee - Burn Out, Human Dignity, Tacos & Dunking by Cat & Cloud

On this episode we discuss transparency in prices. How to give your team members the same coverage and care while also communicating to the Guest where the 5$ for their latte is going. and chris shares is option on what tipping someone should mean. Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

This recording comes from January of this year, when Chris and Nick from Beeline sat down to talk through some of the challenges that come from running a business. Listen to the full episode to hear the guys talk through operational struggles and getting organized to tackle big projects. Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

How do you build in a curated experience to your business? Is greeting people when they come in, and helping them land enough? This week the guys are sharing what they believe is thee secret sauce to offering something so curated and so awesome, that your guests can’t help but recommend you to their friends, co-workers, and strangers on the street. Are you curious about our Best Friends Club? Listen to the full episode to hear Jared share a bit about his most recent trip to Honduras, and the impact we’ve had on our Best Friends Club producers there. Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

Ooooh the mail’s here! Cue the Blue’s Clues mail song! Welcome back to the second half of the Cat & Cloud Podcast, After Hours 👀 We’re back in the roastery with our cocktails, and Chris, Jared, and Charles are opening some mail from our listeners! Y’all have been sending in your questions about the coffee industry, running your own businesses, and even requesting career advice, and today the guys are gonna answer. Listen to this week's full episode to hear their thoughts on your burning question about managing stress among leadership teams. How do you identify the root of that stress, and when is “stress” not actually the right word? Get a behind-the-scenes take on Green Coffee buying, how that side of the industry even works, and how on earth you get into it. Hear their advice on getting started as a new coffee roaster! What are the realities of starting your own company and getting people to take a chance on you? Do YOU have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with integrity and intentionality. It’s our mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and outside of our cafes. The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilized our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

Welcome back to the Cat & Cloud Podcast, After Hours 😎 This episode is dedicated to Andre. As promised. This week Chris, Jared, and Charles are sitting down with a couple of cocktails and bringing out the Hot goss about SCA. Jared revisits the debate topic of the moment from the expo; to co-ferment or not to co-ferment, and the guys spend some time really diving in on the ethics, and the impact these coffees will have on our coffee scoring systems. Just don’t yuck anybody's yum, ya know? Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with integrity and intentionality. It’s our mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

Welcome back to the Cat & Cloud Podcast! This week y’all are getting a blast from the past, we’re revisiting a previous episode where Chris and Jared were answering some questions about how to progress in the coffee industry. Whether that means in your career or your life at large, the guys shed some life on finding your vision for growth and working toward it. Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with integrity and intentionality. It’s our mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

Welcome back to the Cat & Cloud podcast! This week we’re back with Chris and Jared as they discuss how important common language is within an organization. Creating a lexicon that is universally understood in all aspects of your company can be a huge challenge, whether you’re talking about content creation or roast profiles. Listen to the full episode to hear their thoughts on how creating universally understood terms, and standards have helped them communicate and align with their teams. Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with integrity and intentionality. It’s our mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

Welcome back to the Cat & Cloud podcast and to White Ivy, Jared's long-lost email address! On this weeks podcast the guys are tackling a pretty huge question, what is your favorite processing method, and why. Listen to the full episode to hear some of their hot takes on why washed processing is the elite form, and why natural processes are sometimes more overwhelming than they are enjoyable. Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with integrity and intentionality. It’s our mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

Welcome back to the Cat & Cloud podcast! A couple of months ago Chris and our Marketing Team Leader Michael took a trip out to Seattle to hang out with La Marzocco. While there they had the chance to connect with Kent Bakke, their former CEO turned Board Member, and figured they might as well record a podcast! This week's episode is all coffee and espresso geekery; a chat between two friends about their lives in the coffee industry, and Kent’s lifelong obsession with coffee. Listen to this week's episode to hear a little coffee history from the namesake of the KB90, and the man who founded the Bakke Coffee Museum! Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with integrity and intentionality. It’s our mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

Welcome back to the Cat & Cloud podcast! This week Chris, Jared, and Charles are covering a whole host of topics from prepping for SCA, the creativity that goes into connecting all the arms of our company, and even reminiscing on some of the weird and wild times of early Verve. Listen to this week's episode to hear how they’ve built their Quality Check skills and the work that goes into not just chasing goals but flowing through the process. Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with integrity and intentionality. It’s our mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

We’re throwing it all the way back to 2021 for this weeks episode. This week we are revisiting a freshly quarantined Chris and Jared as they discuss the natural eb and flow of progress. Listen to this weeks episode for some perspective on taking that first step into the unknown and how we learn and grow even in the failures. Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with integrity and intentionality. It’s our mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

The Cat & Cloud podcast is connecting to the source. In this week's episode, Jared goes full Neo, talking about his experience test roasting for SCA, and shares his insight on intuitive forecasting. We also hear about the dream for a Cat & Cloud Beach Bodega, Chris’s East Coast-inspired limited menu surf shop. And finally, Chris gets to ask Chuck the big question; how do you live your dream? Listen to the full episode to hear Chuck drop some serious wisdom on finding your dream life in what’s happening already, and meeting (and being) people who impact the trajectory of your life. Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with integrity and intentionality. It’s our mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

Welcome to the very first Cat & Cloud After-Hours Podcast 😎 Chris, Charles, and Jared are staying late tonight to chat about all the different facets of our business and industry. From the coffee buying experience online and in store, to the complicated world of Green Buying… even speculating on what might be our own brand stereotypes. Listen to this week's episode to hear from all three owners and their takes on how remaining true to yourself and your mission benefits both your business and the community you serve. Quality is important, but so is your story. Uline, sponsor us? Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with integrity and intentionality. It’s our mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

Welcome back to the Cat & Cloud Podcast! This week Chris and Jared have each returned from some pretty spectacular visits with our coffee partners, and are hoping on to sharing both their experiences and the insights they’re bringing home with them. Listen to the full episode to hear the guys share their unique experiences in Costa Mesa with the Steelehead team, and Seattle at the La Marzocco espresso museum. Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with integrity and intentionality. It’s our mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilized our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

This week on the podcast is a Rerun from 2021 where Chris Jared and Charles Talk about ways to grow leaders in your company, how hands off or hands on to be, and what they had been discovering as owners of a small business. If you have heard this before or if you are listening for the first time it is a great conversation with a lot of insight. Enjoy! Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: www.instagram.com/catcloudcoffee/ Cat & Cloud: catandcloud.com/ Chris Baca’s Personal Blog: chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with integrity and intentionality. It’s our mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

Mr. Miyagi, Yoda, Jaime Escalante - all great mentors that helped those around them improve and become better. On this weeks episode of the podcast Chris asks Chuck about this same idea, as Charles is apart of the Entrepreneurs’ Organization (EO). EO is a community of people in similar entrepreneurial roles, who gather together helping one another with perspectives and real experience. For Charles it has been a great resource for him to grow, and receive various perspectives. This idea of community, of fostering and investing in one’s own personal growth is something that can become invaluable over time. To learn more about EO check out their website: hub.eonetwork.org Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: www.instagram.com/catcloudcoffee/
Cat & Cloud: catandcloud.com/
Chris Baca’s Personal Blog: chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with integrity and intentionality. It’s our mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

Well, Chuck didn’t come back this week…. But maybe next week! We’ll hold the space for him. This week on the podcast Jared gives us his full list of dream cafe improvements; from new grinders for improved product management to speakers that play the podcast in the bathrooms. And Chris dives in on how to help people find their opportunities at work, and build the confidence we all need to see our wins every day. Listen to the full episode to hear their thoughts on where to look to find the twinkle. Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with integrity and intentionality. It’s our mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

Chuck is back on the podcast (maybe forever??)! This week on the Cat & Cloud podcast the whole ownership team sat down to discuss the importance of guest feedback. In an industry like hospitality, it can be hard to measure the success of guest interactions through all of our cafes, all of the time. But is it more important to hear from the folks who see us every day, or the folks who’ve come in for the first time? Listen to this week's episode to hear their thoughts on setting up and distributing the perfect survey, and finding the right cross-section of regulars and new customers. Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with integrity and intentionality. It’s our mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

Have you ever been old people tired? It’s rough sometimes. But fatigue or not Chris and Jared are here sharing some thoughts on the year ahead, changes coming to the podcast, even their opinions on moving to New York! Listen to the full episode for some reflections on the Vintage Chris Baca, the downfalls of “transitional time,” and ideal workspaces. Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with integrity and intentionality. It’s our mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

The boys are back and bringing high-level looks at the difference between “you” and “your work,” and communicating our values through a feeling rather than the scripted words. Chris shares a bit about his experience diving back in with the marketing team, and Jared reflects on the changes currently in process with our retail leadership teams. Listen to the full episode to hear their thoughts on the progress they’ve made in their departments, and how all that work intersects. Stay tuned till the end of the episode to hear their hot takes on the recently announced World Latte Art Championship espresso machine. Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with integrity and intentionality. It’s our mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilized our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

Welcome back to the Cat & Cloud podcast! This week Chris and Jared are keeping things fresh and are hopping on Instagram live to answer the questions that come through from our followers, and the end result is pretty awesome! Y’all sent out a wide variety of questions; from how to progress in your own coffee journeys, to their dream origin trips or cafe cities, and even get into the nitty-gritty of our business structure. We loved having this chance to hear directly from our virtual community and see what the folks who listen want to know most about us. Thank you to everyone who wrote in! Maybe you’ll see us doing more of this in the future! Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with integrity and intentionality. It’s our mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilized our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

It’s 2024 y’all! First podcast of the new year, which means it’s time for some self-reflection, and intention setting in the upcoming year. The start of a year is always a good time to look back on all the things we’ve learned, about our business and about our team. Listen to the full episode to hear Chris and Jared discuss, discovering team members hidden talents and passions through interviewing, finding ways to engage curiosity on the day-to-day, and bringing your team in on the process of creating the vision. Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with integrity and intentionality. It’s our mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

Let’s talk automation. This week on the podcast Chris and Jared discuss Chris’s recent visit to the La Marzocco innovation gallery tour. La Marzocco has been touring the country with Mahlkonig showing off some of their newest innovations, and one of them has made quite a stir. The E80W Grind by Sync is the latest in automation technology, syncing with your espresso machine so that it can adjust itself to ensure the perfect grind. It has brought up the question of “how much automation is too much?” Listen to this week's episode to hear Chris and Jared's thoughts on the importance of passion and curiosity, and how, although technology will always progress, nothing can replace the human investment of care and attention. Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!

Happy holidays y’all! We’re coming to the end of the year and that means setting new intentions, company goals, and clearing out the grey areas. This week on the podcast Chris and Jared sit down to discuss their roles as Cat & Cloud owners. It can be hard to define your job as an owner of a company, but gaining clarity into your duties, writing out your own job description, and building intentional teams around you will create the solid foundation you need to grow. Listen to this week's episode to hear their thoughts on defining their roles and finding the middle ground between corporate and non-corporate. Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. It started with three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission is to inspire connection by creating memorable experiences. We're a small independent business and this is our story. Enjoy!

The podcast crew is on the move! We are recording from the car this week, and we have a captive interviewee, Marc Gessler. Chris takes this opportunity to ask his favorite question, “Why do you work here?” Whether it’s being able to contribute to and grow the community he grew up in or seeking those moments of connection, Marc shares his passion for working in the service of others. Listen to the full episode to hear Marc's take on why he connects so deeply to his work with Cat & Cloud. Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!

We’ve got a guest on the pod this week! Chris sits down with our good friend and designer of the Dialed Tamper Steven Monti. Steven, the owner of Artpresso Designs, got his start in the coffee industry by trying to solve the problems faced by professional baristas every day and has since created some of our all-time favorite bar tools. This week, the two are hopping on the mic to discuss his creation process and the understanding that you can’t be everything for everyone. Listen to the full episode to get a peak behind the curtain and learn how to fulfill market desires while remaining authentic to your mission. Check out Steven's collection of espresso tools! https://www.artpressodesign.com/ Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!

We’re nearing the end of 2023 and a new year calls for new challenges, new directions and new ideas. This week Chris and Jared are sharing their what they’re looking forward to in 2024; Jared is excited for both his eyes to work, Chris wants his left knee to stop hurting, and they’re both stoked for the opportunity to let go of what is and work for what could be. Listen to the full episode to hear their thoughts on how they’re approaching growth in 2024, and how they’re working to paint a clear picture of achievement to help the whole leadership team show up in the best way. Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!

The guys are on their own this week! Chris and Jared sit at the mic to discuss the “Event Experience.” What are we looking to share when we attend expos and what makes being at these events so special? Listen to the full episode to hear some of their experiences on the expo floor, and how refreshing and connective it can be to be surrounded by coffee folks who care about the industry as much as they do. No matter why you go; whether you want to learn, get connected, or just want to be around the folks making changes in your industry, the experience will be invaluable! Have you tried the newest coffee from Benjamin Paz?? You will not want to miss out on this incredible coffee from his award-winning tree. Get Some: https://catandcloud.com/products/honduras-benjamin-paz-gesha Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!

We’re taking a lot of left turns today, but we end up in the right direction. This week on the podcast the guys are talking about everything! What they’ve been thankful for through their growth in the industry, an incredible fine dining coffee experience, and how authenticity isn’t just something you practice, but something you feel. Listen to the full episode to hear their thoughts owning your work, and loving what you do enough to want to share it. Have you tried the newest coffee from Benjamin Paz?? You are not gonna want to miss out on this incredible coffee from his Award Winning tree. Get Some: https://catandcloud.com/products/honduras-benjamin-paz-gesha Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!

How do you see the Forest beyond the Trees? In an organization like ours, there is a lot of balancing that needs to happen every day, the abundance of daily tasks necessary to run the cafe, and, the over-arching mission that we are working to achieve at all times. How do we keep it all in mind, and more importantly how do we as leadership help the newest members of our team learn to hold it all? This week on the podcast, the guys sit down to discuss how we educate our team on both the requirements of the job and how to provide incredible hospitality. Listen to the full episode to hear their thoughts on giving grace to the folks that are still learning, and building the confidence you need to be able to pull an incredible shot and hold engaging conversations at the same time. Have you tried the newest coffee from Benjamin Paz?? You are not gonna want to miss out on this incredible coffee from his Award-Winning tree. Get Some: https://catandcloud.com/products/honduras-benjamin-paz-gesha Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!

What is the job of the owner? As a company grows it becomes more natural for owners to step away from the day to day work, but how does that happen? What would a job listing for the person to take over charge of the thing that you’ve poured yourself into growing? The role of an owner or a CEO is to see the patterns that are often overlooked by others. An effective leader needs to be able to track changes in customer needs, and be able to see from the perspective of the guest experience. Listen to the full episode to hear Chris and Jared’s thoughts on the job of an owner, and how an effective business requires a symbiotic relationship across all levels of the leadership structure. Want to try the Benjamin’s newest lot of Gesha? Get some now! https://catandcloud.com/products/honduras-benjamin-paz-gesha Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!

This week we have a very special guest… First place winner of the Cup Tasters Prelim and our very own Green Coffee Coordinator, Dulce!! So this week we brought Dulce to the mic to walk us all through the breakdown of a Cup Tasters competition and her experience going through that process. Listen to the full episode to hear about Dulce's history with Cat & Cloud, what it was like to connect with the specialty coffee community in such a focused setting, and what inspired the head-first dive into the training that helped her climb from last place to FIRST PLACE in just two months. Sometimes you just gotta say “Fuck it, why not,” and send it on what you want even if it’s terrifying. Dulce, you’re the coolest. Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!

We rolled out some pretty exciting new developments for the Cat & Cloud team last week. From a new handbook, to road maps to growth, our retail teams are now fully set up to be the pros we know they are. This week on the podcast Chris, Jared and Michael sit down to share the motivations behind the redesign of our employee handbook and the creation of the Cat & Cloud passport. We believe that our mission and values should touch every aspect of our business, and we hope that these new tools will help inspire our team, show a clear path forward, and help create a community of motivation and encouragement. Listen to the full episode to hear their thoughts! Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!

Jared went to Australia! This week on the podcast Michael and Jared sit down to review his experience with the coffee industry on his recent visit to Australia. Listen to the full episode to hear his thoughts on their espresso-focused coffee culture, the types of coffees they use, and even a few thoughts on how their economic structure affects the industry culture! If you’re interested in becoming a Cat & Cloud Partner email us at wholesale@catandcloud.com! Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!

Welcome to ChuckTalk! This week on the podcast Chris and Michael are joined by Cat & Cloud’s third owner Charles Jack! Have you ever wondered about Cat & Cloud’s elusive third owner? Maybe you want to know how he got his start in coffee, how he met Chris and Jared, or why he left his Wall Street career to work with TechnoServe and live in South Sudan? Well Chuck is on the mic this week to answer all of those burning questions. Listen to the full episode to hear about his life, career and all the reasons why we love him! If you’re interested in becoming a Cat & Cloud Partner email us at wholesale@catandcloud.com! Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!

Did you know that Cat & Cloud has a partner program? This week on the podcast Chris and Michael are joined by Director of Coffee Marc Gessler to chat about our wholesale program! The guys sit down to discuss why we try and build such close relationships with our coffee partners, and the intricacies of adapting what we offer to the needs of each business. Listen to the full episode to hear their thoughts on how we find our partners and set them up to have the best experience with our coffee. If you’re interested in becoming a Cat & Cloud Partner email us at wholesale@catandcloud.com! Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!

What is the lifetime value of a customer? What is the importance of providing guests with “delightful” experiences? Hospitality extends farther than making people feel welcome, it’s about meeting guests where they’re at and doing what you can to get them stoked. This week Chris and Michael are sitting down to talk about how you can keep people coming back to your business time and time again. Every interaction is an investment in your guest, and the more you’re able to make someone feel taken care of the more likely they’ll be to come back… maybe they’ll even tell a few friends! Listen to the full episode to hear their thoughts on how to put a hospitality focused cafe culture into practice. Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!

Does coffee have a place in the slow food industry? What would that even look like? This week on the podcast the guys discuss what it means to provide a highly specialized experience, and the challenges that cafes would face fighting the high volume nature of the coffee industry. Listen to the full episode to hear their thoughts on how cafes can provide a little bit of the slow food experience every day through hospitality, enthusiasm, and knowledge. Let us know your thoughts on a slow bar coffee experience; can we create a place for it in the industry, or is it too far against tradition? Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!

We’re getting sample roasted. This week on the podcast the guys sit down to go over some of the challenges that come along with cafe succession planning and the work experiences that inspired them to build Cat & Cloud with a positive company culture. Listen to the full episode to hear their thoughts on how to face the unknowns of your business while remaining open to the adventure, and how to break the negative work cycle that keeps most of us from doing what we love, and finding positivity in what we do. Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!

Where do you find your inspiration for things? Do you go to the same place to find what you are looking for, or do you find inspiration striking when you least expect it? This week Wiser tries to ask Chris and Jared where they find their inspiration, and it goes about how you would expect. Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!

It’s surprising how much the law of improv can apply to other parts of our lives. Collaborating on teams becomes a real challenge when you’re not meeting each other in a “yes, and” space. Work is not always perfectly aligned all the time, but it’s our ability to show up, approach roadblocks with optimism, and believe something is possible even if there is no proof of it. Listen to the full episode to hear Chris, Jared and Michael discuss the importance of clear communication, adaptability and 360 degree empathy. Because even when things get hard, either in work or in life, when you come to work you are showing up for not just yourself but your team as well. Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!

This week the guys sit down to discuss Delorean prices, how coffee culture has changed, and what, if anything, in the culture should be held sacred. Listen to the full episode to hear Chris, Jared and Michael discuss the process of creating our current coffee and cafe culture, all of the ways it’s had to change to get to this point, and how to continue to adapt as pieces of that culture change. Listen to the full episode to get the rundown on how you could utilize the concept in your own cafe! Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!

What are the 7 Steps of Service? We reference it pretty often when talking about daily life in the cafes but how do they work and what are the actual steps? This week on the podcast Chris, Jared and Michael dive deep on fundamentals of Cat & Clouds “7 Steps of Service.” These steps were designed to simplify some of the complexities of hospitality for our new hires. They are the building blocks to our ability to connect with our guests, soften their landing in the cafe, and provide a meaningful experience to everyone that comes through our doors. Listen to the full episode to get the rundown on how you could utilize the concept in your own cafe! Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!

We all spend a majority of our lives working. It’s a necessity, and impacts your life whether you intend it to or not. Not everyone likes every part of their job all the time, but how do you zoom out and turn the thing you “have to do” into a best case scenario? This week on the podcast Chris, Jared and Michael sit down to discuss how to remain motivated in your work and take advantage on every opportunity you may have to learn more. Listen to the full episode to hear their thoughts on the impact it can have to work for someone who cares, little things you can do to make work awesome, and how to not just look at what doesn’t work but to look at what does and find ways to offer more. Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!

This week on the podcast we are checking our work. Last week we posted on our Threads account asking y’all to send in your questions for us and y’all did not hold back! So this week on the podcast Michael, Chris, and Jared are reviewing the questions you sent in and the answers we gave. Listen to the full episode to get Jared’s surprisingly thorough breakdown on proper fishing technique, how to play forward even when you don’t have all the answers, and how to create the perfect mix of human and business needs when developing your company values. Also! We got invited to a wedding! Congratulations Tanner and Taylor! Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!

This week on the podcast Michael and Jared are joined by another new voice on the Podcast, Director of Coffee Marc Gessler! The guys are hopping on the mic to talk about barista competitions, shameless plugs and Marc’s experience of finding artistry through his work with coffee. We’re diving into coffee competitions! We are thrilled that our Director of Coffee Marc and our Green Coffee Coordinator Dulce are going to be breaking us in to the competitive world of coffee for the first time this year. Listen to the full episode to hear more on the process of signing up, get some recommendations from Jared on getting prepped, and what finally clicked for Marc to say “nows the time.” Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!

We have a new guest on the pod this week, our Roastery Team Leader Andre! This week Michael, Jared and Andre sit down to review our recent origin trip to Honduras. Origin trips are a really important part of our culture of connection, getting to meet the people and see the communities that our coffee comes from has a huge impact on the way we share our coffee with you. Listen to the full episode to hear Andre’s experience on his first Origin trip, and how that experience has changed the way he connects to the coffee he works with every day. And hear Jared describe the best friends club, how it impacts our community of producers, and what it means to us to build deep symbiotic relationships with our producers. Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!

How do we handle disagreements as an organization and as a team? How can you approach compromises with an open mind, and especially as an owner how do you navigate the feeling that the business is a direct tie to who you are as a person? This week on the podcast Chris, Jared and Michael sit down again to talk about some of the hard conversations that have to happen when you’re running a business. Not everyone on your team is going to agree all the time, and that’s okay. Listen to this weeks episode to hear their thoughts on how to move forward through conflict, approach compromises as the creation of higher level visions, and to always remain open to learning something new. Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!

On this week's episode, we are giving you a peek behind the curtain! Chris, Jared, and Michael sit down to discuss all the thoughts and considerations that go into creating the podcast. How do you create compelling podcast questions, that are interesting to the guys and our listeners? And what is the best experience we can provide to our audience? Listen to the full episode to hear their thoughts! Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!

As an owner and even once you start getting into leadership it can be hard to remain connected to your teams. Your day to day work starts to look really different from the day to day work of the folks on the floor. How do continue to support your teams on the “frontline” while still focusing on what you need to get done? Listen to this weeks episode to get the guys thoughts on how to build reliable and self sufficient company structures! Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!

We’re shaking things up again this week and having Michael back on for round two! On this week's episode, just Chris and Michael sit down to discuss how to make it through the complex and uncomfortable changes that can come from growth and personnel changes. Listen to this week's podcast to hear their thoughts on how to be resilient, and the importance of “yes, and”ing hard situations! Listen to the full episode to hear their thoughts! Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!

We have a guest star on this week's podcast! On this week's episode, Chis and Jared are joined by Cat & Cloud’s marketing team lead and the voice you hear at the end of every episode, Michael! The three sit down to answer some of the questions y’all have asked about transitioning into leadership, having the hard conversations when asking for more responsibility, and how to fully show up in your work even when life outside gets tough. Listen to the full episode to hear their thoughts! Check out this week's sponsors! Holy Kakow: https://holykakow.com/ Cat & Cloud Subscription: https://catandcloud.com/pages/coffee-subscriptions Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!

Growing and nurturing business relationships can seem challenging at first, but they’re just like all other relationships in your life. They need open and honest communication and trust on both sides that promises will be fulfilled. This week on the podcast Chris and Jared sit down to discuss what you need to build a strong B2B connection and what mistakes could possibly harm them. Listen to the full episode to hear their thoughts! Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!

Pushing forward imperfectly will always give you a better result than waiting until you have everything you think you need to progress. This week on the podcast Chris and Jared tackle questions of motivation and how to make do with what you have. Listen to the full episode to hear their thoughts on how to show up even when you don’t want to, and avoid the “I wish I had more” trap. Check out todays podcast sponsors: Holy Kakow: https://holykakow.com/ Cat & Cloud Coffee subscription: https://catandcloud.com/products/subscription Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!

Feedback can feel like a loaded word. It has an awkward, negative and intimidating connotation that can make it an easy thing to want to avoid, but it doesn’t have to! On this weeks episode Chris and Jared sit down to share their experiences with and advice for giving constructive feedback and building a culture where feedback is not only expected but encouraged peer to peer. It’s okay to fail while learning, as long as you can accept the feedback that’ll help you grow! Listen to the full episode to hear their thoughts! Check out todays podcast sponsors: Holy Kakow: https://holykakow.com/ Cat & Cloud Coffee subscription: https://catandcloud.com/products/subscription Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!

Delegation of tasks is a difficult skill to gain, but incredibly important in running a company. How do you reach a point where you are able to step away from everything that needs to get done so that you can focus on just the things that are energizing to you? On this week's podcast, Chris and Jared sit down to discuss how the physical space can be wild sometimes. It can be hard to see all the work that gets done when everyone is working separately on different aspects of the business. So how do you find ways to come together and make sure the work is getting done and everyone has what they need? Listen to the full episode to hear their thoughts! Check out today's podcast sponsors: Holy Kakow: https://holykakow.com/ Cat & Cloud Coffee subscription: https://catandcloud.com/products/subscription Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story.

How do you set priorities at work and decide what gets pushed back and what needs to be completed immediately? This week on the podcast Chris and Jared discuss how to apply our concept of “Guest, Coffee, Cafe” to any environment and how to “respect” the priority even when you get overwhelmed. Listen to the full episode to get their take! Check out todays podcast sponsors: Cat & Cloud Coffee subscription: https://catandcloud.com/products/subscription Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!

What do you do when you’ve put your all into something and it still doesn’t work out? This week on the podcast Chris and Jared discuss the difference between effort and impact, and what to do when you feel like you’re giving it your all but not succeeding. Listen to the full episode to hear their thoughts on how to identify the things in your job that fuel you and how to ask for support on the things that drain you. Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!

We’re digging deep today. How do you create emotional boundaries around your work while still treating your team with empathy? This week on the podcast Chris and Jared discuss the use of the term “family” in the workplace and how it can become destructive when used on teams. Listen to the full episode to hear their thoughts on how to build reliable and effective teams through clear communication, feedback and encouragement. Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!

We’re not talking Petri dishes, but we could be. This week on the podcast the guys are answering questions about what it means to have a company culture and how you build a strong one. Every culture needs something different; knowing what your company needs will help you remain connected to your convictions. Listen to the full episode to hear their thoughts on creating and upholding culture, and how to manage being cool with being off center. Episode Sponsors- GH Grinding & Brewing Solutions www.ghgbs.com You can't complete the seed to cup journey without grinders, brewers & roasters, that’s where GHGBS comes in. GH is the home for Mahlkonig grinders, Bentwood grinders, TONE brewers, and the exciting new Nucleus LINK (a professional sample roaster) in the Americas. If you're a roaster or tech company and you'd like to inquire about wholesale pricing for these brands, reach out to support@ghgbs.com Created Co A design-driven drinkware company for living an inspired life. Whether you’re on an adventure with friends, a regular at one of our cafes, or at home enjoying your coffee in solitude — Created Co. provides drinkware for every moment. Grab a Cold Cup or an insulated Everyday Tumbler for all your coffee needs this spring. As a bonus for listening, get 10% off all drinkware collections with code podcast10 at www.created.co Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: www.instagram.com/catcloudcoffee Cat & Cloud: www.catandcloud.com Chris Baca’s Personal Blog: www.chrisbaca.com We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!

In 2022 during an origin trip to Honduras, I learned that connecting with others can happen no matter how many words are said. I was disconnected from everything I’d ever known, yet was brought back from a dark place by just a tap on the shoulder. This is a special short story by Wiser, he’s been the first guest at every one of our cafes and our Marketing Team Lead. If you want to find out more about Angel, his coffee, or the best friends club, be sure to head to our website https://www.catandcloud.com

We’re answering a guest question today! This week on the podcast the guys are answering questions about stepping back once you’ve started your business. How to communicate with and trust your team to run things so that you as an owner can work “on” rather than “in” your business. Listen to the full episode to hear their thoughts on setting expectations, finding the middle ground, trusting yourself and accepting the inevitable missteps. Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!

The ability to do more with less will never let you down. How do you keep yourself connected to the work you do and get the most done every day? This week Chris and Jared discuss setting standards in the cafe, and how to take a physical step back to get a new perspective on the work you’re doing. Listen to the full episode to hear their thoughts on ways to set daily intentions, and create standards that allow you to work within your limitations. Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!

You can’t convince anybody of anything, you need to find the people who want to join your journey. This week Chris and Jared are answering questions about how to empower your team to have ownership and responsibility in their roles. The guys discuss how the Cat & Cloud values give our team the freedom to make choices, and the framework to know how to make choices that align with our culture.  Listen to the full episode to hear more about how they as owners have set the groundwork for a company culture that takes pride in our ability to help.   Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!

We’re making them talk about coffee! Since restarting the podcast, we’ve known that we didn’t want to just be a “Coffee Podcast.” But why? This week Chris and Jared sit down to talk about all things coffee; how it has influenced them and their careers, what it means to them now, and why they want to do more than share coffee advice. Listen to the full episode to hear more about how they are allowing “Hot Delicious (hopefully) Brown Water” to inform, but not drive the lessons they hope to teach. Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!

Which came first the Mission or the Company? This week the guys are answering questions about the why’s and how’s of starting Cat & Cloud and creating the mission statement. Chris and Jared sat down this week to walk us through the inspirations behind our current mission statement, and how the desire to have a company that is guided by a common goal motivated them to create it for themselves. Watch the full video to hear more about how their “living mission” has helped create the strong company culture Cat & Cloud is known for. Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!

We are so committed. The Cat & Cloud podcast is officially back! This week Chris and Jared hopped on the mic to discuss what they’ve learned about their business over the last six years, the challenges they were surprised by when getting started, and what they believe is crucial for new owners starting out. The biggest lesson they take away is how important it is to be committed to the work, and passionate about what you do despite it being hard work. You have to know that the work your do and put in now will lead and set you up to greater things. Listen to the episode to hear more about how their “learners mindset” has helped them stay true to their original mission, and continue growing and adapting. Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week!

We’re getting the band back together! Chris and Jared will be picking up right where they left off: bringing you their thoughts and insights and sharing everything we wish we knew when we were first getting started. But this time we want to hear from you! We want to give you the opportunity to guide the conversation. So if there is something that you want to know more about, or hear our thoughts on, go to catandcloud.com/podcast or send us an email at podcast@catandcloud.com, and let us know!

It's not about making more stuff, but the right stuff. Meet Steven Monti of Artpresso Design. He and Chris designed Chris's dream tamper, and it's launching today! Check out the Dialed tamper here: http://bit.ly/DialedTamper Our Guest: Artpresso Design: www.artpressodesign.com The Cat & Cloud Podcast: Chris Baca and Jared Truby, two of the founders of Cat & Cloud coffee share their insights of leadership and owning a small business, through the lens of the specialty coffee industry. It's not just about whats in the cup, but the intention behind how it was put there. With new episodes weekly, listen in as there's always little nuggets of wisdom. Our sponsor: Steeped Coffee: bit.ly/steepedpackets Where to listen Apple Podcast: https://podcasts.apple.com/us/podcast/cat-cloud-podcast/id1021859870 Spotify: https://open.spotify.com/show/1Ca5vz73UcyAHCAYmWKpl5?si=d8whB74aRjmgU-ld_0qZfQ&dl_branch=1 Watch here on youtube! https://youtube.com/playlist?list=PLKAafL6q_RiChNcnVZh3_uW0fKBJ6gImB If you want even more insights from Chris and Jared, consider becoming a member over on Patreon. each week get even more, as well as exclusive access to a likeminded community, with plenty of benefits to come. It's just the price of a latte a month, and we think there is a lot of value in that. So check it out. https://www.patreon.com/catandcloud The usual suspects. Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Your hosts: Baca's Blog: https://www.realchrisbaca.com/ Jared’s Website: https://www.jaredtruby.com/ Your editor: justphred We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!

What were you brought up to believe is possible? What do you think is possible now? It’s incredible what doors open and how much more you end up seeing, when you learn something new. Or do something for the right reasons. This week Chris and Jared go on a few tangents: reflecting on the year, creating things with a vision, and feeling free when those creations take time. The Cat & Cloud Podcast: Chris Baca and Jared Truby, two of the founders of Cat & Cloud coffee share their insights of leadership and owning a small business, through the lens of the specialty coffee industry. It's not just about whats in the cup, but the intention behind how it was put there. With new episodes weekly, listen in as there's always little nuggets of wisdom. Where to listen Apple Podcast: https://podcasts.apple.com/us/podcast/cat-cloud-podcast/id1021859870 Spotify: https://open.spotify.com/show/1Ca5vz73UcyAHCAYmWKpl5?si=d8whB74aRjmgU-ld_0qZfQ&dl_branch=1 Watch here on youtube! https://youtube.com/playlist?list=PLKAafL6q_RiChNcnVZh3_uW0fKBJ6gImB If you want even more insights from Chris and Jared, consider becoming a member over on Patreon. each week get even more, as well as exclusive access to a likeminded community, with plenty of benefits to come. It's just the price of a latte a month, and we think there is a lot of value in that. So check it out. https://www.patreon.com/catandcloud The usual suspects. Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Your hosts: Baca's Blog: https://www.realchrisbaca.com/ Jared’s Website: https://www.jaredtruby.com/ Your editor: justphred We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!

What does success get you? You worked really hard, and what did you get from it? Or what good comes out of using someone else’s hard work? Chris and Jared talk about the world, and how society has its sights set on the wrong thing. Hustling, going fast and making as much money as you can. Rather than making things better, optimizing how things are done and making life a little smother for everyone. Slow is smooth, smooth is fast. Bill Gates has a problem Akimbo: A Podcast from Seth Godin https://podcasts.apple.com/bw/podcast/bill-gates-has-a-problem/id1345042626?i=1000454574379 The Cat & Cloud Podcast: Chris Baca and Jared Truby, two of the founders of Cat & Cloud coffee share their insights of leadership and owning a small business, through the lens of the specialty coffee industry. It's not just about whats in the cup, but the intention behind how it was put there. With new episodes weekly, listen in as there's always little nuggets of wisdom. Where to listen Apple Podcast: https://podcasts.apple.com/us/podcast/cat-cloud-podcast/id1021859870 Spotify: https://open.spotify.com/show/1Ca5vz73UcyAHCAYmWKpl5?si=d8whB74aRjmgU-ld_0qZfQ&dl_branch=1 Watch here on youtube! https://youtube.com/playlist?list=PLKAafL6q_RiChNcnVZh3_uW0fKBJ6gImB If you want even more insights from Chris and Jared, consider becoming a member over on Patreon. each week get even more, as well as exclusive access to a likeminded community, with plenty of benefits to come. It's just the price of a latte a month, and we think there is a lot of value in that. So check it out. https://www.patreon.com/catandcloud The usual suspects. Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Your hosts: Baca's Blog: https://www.realchrisbaca.com/ Jared’s Website: https://www.jaredtruby.com/ Your editor: justphred We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!

First and most importantly thanks to our Members over on Patreon. This weeks episode is a sample from the content we have been dropping there. If you like what you see and want to be part of the club head on over and sign up. It's only $5 a month. https://www.patreon.com/catandcloud What are the things in your life that fuel you, energize you, give you life? Those are the things that keep you going and help you to stay true to who you are. There are something that we wont be able to do forever, and how will letting those things go affect our identity. The Cat & Cloud ​Podcast: Chris Baca and Jared Truby, two of the founders of Cat & Cloud coffee share their insights of leadership and owning a small business, through the lens of the specialty coffee industry. It's not just about whats in the cup, but the intention behind how it was put there. With new episodes weekly, listen in as there's always little nuggets of wisdom. Where to listen Apple Podcast: https://podcasts.apple.com/us/podcast/cat-cloud-podcast/id1021859870 spotify: https://open.spotify.com/show/1Ca5vz73UcyAHCAYmWKpl5?si=d8whB74aRjmgU-ld_0qZfQ&dl_branch=1 Watch here on youtube! https://youtube.com/playlist?list=PLKAafL6q_RiChNcnVZh3_uW0fKBJ6gImB If you want even more insights from Chris and Jared, consider becoming a member over on Patreon. each week get even more, as well as exclusive access to a likeminded community, with plenty of benefits to come. It's just the price of a latte a month, and we think there is a lot of value in that. So check it out. https://www.patreon.com/catandcloud ​ The usual suspects. Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Your hosts: Baca's Blog: https://www.realchrisbaca.com/ Jared’s Website: https://www.jaredtruby.com/ Your editor: justphred We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!

What is your spice? How do you get inspired? What sets the standards good? All good questions. On the podcast this week we talk about all of them as Chris and Jared sit down and chat. The Cat & Cloud Coffee Podcast: Chris Baca and Jared Truby, two of the founders of Cat & Cloud coffee share their insights of leadership and owning a small business, through the lens of the specialty coffee industry. It's not just about whats in the cup, but the intention behind how it was put there. With new episodes weekly, listen in as there's always little nuggets of wisdom. Where to listen Apple Podcast: https://podcasts.apple.com/us/podcast/cat-cloud-podcast/id1021859870 Spotify: https://open.spotify.com/show/1Ca5vz73UcyAHCAYmWKpl5?si=d8whB74aRjmgU-ld_0qZfQ&dl_branch=1 Watch here on youtube! https://youtube.com/playlist?list=PLKAafL6q_RiChNcnVZh3_uW0fKBJ6gImB If you want even more insights from Chris and Jared, consider becoming a member over on Patreon. each week get even more, as well as exclusive access to a likeminded community, with plenty of benefits to come. It's just the price of a latte a month, and we think there is a lot of value in that. So check it out. https://www.patreon.com/catandcloud The usual suspects. Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Your hosts: Baca's Blog: https://www.realchrisbaca.com/ Jared’s Website: https://www.jaredtruby.com/ Your editor: justphred We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!

How do the changes in our life change us? Chris and Jared look at the center line of their lives, how they went off track and where those diversions have benefited or challenged them over the years. This episode was heavily influenced and advised by Bob the Therapist and Pema Chödrön’s book, When Things Fall Apart When Things Fall Apart by Pema Chödrön: https://amzn.to/3jsPK2X The Cat & Cloud Coffee Podcast: Chris Baca and Jared Truby, two of the founders of Cat & Cloud coffee share their insights of leadership and owning a small business, through the lens of the specialty coffee industry. It's not just about whats in the cup, but the intention behind how it was put there. With new episodes weekly, listen in as there's always little nuggets of wisdom. Where to listen Apple Podcast: https://podcasts.apple.com/us/podcast/cat-cloud-podcast/id1021859870 spotify: https://open.spotify.com/show/1Ca5vz73UcyAHCAYmWKpl5?si=d8whB74aRjmgU-ld_0qZfQ&dl_branch=1 Watch here on youtube! https://youtube.com/playlist?list=PLKAafL6q_RiChNcnVZh3_uW0fKBJ6gImB If you want even more insights from Chris and Jared, consider becoming a member over on Patreon. each week get even more, as well as exclusive access to a likeminded community, with plenty of benefits to come. It's just the price of a latte a month, and we think there is a lot of value in that. So check it out. https://www.patreon.com/catandcloud The usual suspects. Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Your hosts: Baca's Blog: https://www.realchrisbaca.com/ Jared’s Website: https://www.jaredtruby.com/ Your editor: justphred We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!

What do you expect someone else to get from just writing a story. What sort of help, insight, or tip do you expect them to gleam from you just putting facts on paper. If you truly want to give someone a real tip, you should do the work. Also, if you want someone to give you a tip, do the work. The Cat & Cloud Coffee Podcast: Chris Baca and Jared Truby, two of the founders of Cat & Cloud coffee share their insights of leadership and owning a small business, through the lens of the specialty coffee industry. It's not just about what's in the cup, but the intention behind how it was put there. With new episodes weekly, listen in as there's always little nuggets of wisdom. Where to listen Apple Podcast: https://podcasts.apple.com/us/podcast/cat-cloud-podcast/id1021859870 spotify: https://open.spotify.com/show/1Ca5vz73UcyAHCAYmWKpl5?si=d8whB74aRjmgU-ld_0qZfQ&dl_branch=1 Watch here on youtube! https://youtube.com/playlist?list=PLKAafL6q_RiChNcnVZh3_uW0fKBJ6gImB If you want even more insights from Chris and Jared, consider becoming a member over on Patreon. each week get even more, as well as exclusive access to a like-minded community, with plenty of benefits to come. It's just the price of a latte a month, and we think there is a lot of value in that. So check it out. https://www.patreon.com/catandcloud The usual suspects. Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Your hosts: Baca's Blog: https://www.realchrisbaca.com/ Jared’s Website: https://www.jaredtruby.com/ Your editor: justphred We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!

It was our Birthday last week, and with that we took some time to reflect on where we are at now, what it took to get us here, and who helped us along the way. It's easy to get somewhere when you've got help along the way. The Cat & Cloud Coffee Podcast: Chis Baca and Jared Truby, two of the founders of Cat & Cloud coffee share their insights of leadership and owning a small business, through the lens of the specialty coffee industry. It's not just about whats in the cup, but the intention behind how it was put there. With new episodes weekly, listen in as there's always little nuggets of wisdom. Where to listen Apple Podcast: https://podcasts.apple.com/us/podcast/cat-cloud-podcast/id1021859870 spotify: https://open.spotify.com/show/1Ca5vz73UcyAHCAYmWKpl5?si=d8whB74aRjmgU-ld_0qZfQ&dl_branch=1 Watch here on youtube! https://youtube.com/playlist?list=PLKAafL6q_RiChNcnVZh3_uW0fKBJ6gImB If you want even more insights from Chris and Jared, consider becoming a member over on Patreon. each week get even more, as well as exclusive access to a likeminded community, with plenty of benefits to come. It's just the price of a latte a month, and we think there is a lot of value in that. So check it out. https://www.patreon.com/catandcloud The usual suspects. Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Your hosts: Baca's Blog: https://www.realchrisbaca.com/ Jared’s Website: https://www.jaredtruby.com/ Your editor: justphred We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!

We finish up our interview with Kaila Hattis this week, talking more about the therapy side of things some of the different ways in which it can help. To learn more about Kaila and her practice, Pacific Coast Therapy, visit their website https://www.pacificcoasttherapy.com/ The Cat & Cloud Coffee Podcast: Chis Baca and Jared Truby, two of the founders of Cat & Cloud coffee share their insights of leadership and owning a small business, through the lens of the specialty coffee industry. It's not just about whats in the cup, but the intention behind how it was put there. With new episodes weekly, listen in as there's always little nuggets of wisdom. Where to listen Apple Podcast: https://podcasts.apple.com/us/podcast/cat-cloud-podcast/id1021859870 spotify: https://open.spotify.com/show/1Ca5vz73UcyAHCAYmWKpl5?si=d8whB74aRjmgU-ld_0qZfQ&dl_branch=1 Watch here on youtube! https://youtube.com/playlist?list=PLKAafL6q_RiChNcnVZh3_uW0fKBJ6gImB If you want even more insights from Chris and Jared, consider becoming a member over on Patreon. each week get even more, as well as exclusive access to a likeminded community, with plenty of benefits to come. It's just the price of a latte a month, and we think there is a lot of value in that. So check it out. https://www.patreon.com/catandcloud/ The usual suspects. Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Your hosts: Baca's Blog: https://www.realchrisbaca.com/ Jared on IG: https://www.jaredtruby.com/ Your editor: justphred We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!

This week we have another special guest, Kaila Hattis, M.A. LMFT. We talk about her journey to where she is now, opening her own practice. We also get into what it means to be a leader, and where that comes from. To learn more about Kaila and her practice, Pacific Coast Therapy, visit their website https://www.pacificcoasttherapy.com/ The Cat & Cloud Coffee Podcast: Chis Baca and Jared Truby, two of the founders of Cat & Cloud coffee share their insights of leadership and owning a small business, through the lens of the specialty coffee industry. It's not just about whats in the cup, but the intention behind how it was put there. With new episodes weekly, listen in as there's always little nuggets of wisdom. Where to listen Apple Podcast: https://podcasts.apple.com/us/podcast/cat-cloud-podcast/id1021859870 spotify: https://open.spotify.com/show/1Ca5vz73UcyAHCAYmWKpl5?si=d8whB74aRjmgU-ld_0qZfQ&dl_branch=1 Watch here on youtube! https://youtube.com/playlist?list=PLKAafL6q_RiChNcnVZh3_uW0fKBJ6gImB If you want even more insights from Chris and Jared, consider becoming a member over on Patreon. each week get even more, as well as exclusive access to a likeminded community, with plenty of benefits to come. It's just the price of a latte a month, and we think there is a lot of value in that. So check it out. https://www.patreon.com/catandcloud/ The usual suspects. Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Your hosts: Baca's Blog: https://www.realchrisbaca.com/ Jared on IG: https://www.jaredtruby.com/ Your editor: justphred We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!

We continue our conversation with Guest Nick Hart, and learn a little more with about what it takes to have the unfiltered conversations, What some of those next things are, and what if can take to run something effectively. It's a relationship that got started by coffee, but has grown into something much more impactful. To Find out more about Flow, and what it is doing for the kids of it's community head over their website: https://www.flowlivesyou.org/ or check them out on Instagram: https://www.instagram.com/flowlovesyou/ The Cat & Cloud Coffee Podcast: Chis Baca and Jared Truby, two of the founders of Cat & Cloud coffee share their insights of leadership and owning a small business, through the lens of the specialty coffee industry. It's not just about whats in the cup, but the intention behind how it was put there. With new episodes weekly, listen in as there's always little nuggets of wisdom. Where to listen Apple Podcast: https://podcasts.apple.com/us/podcast/cat-cloud-podcast/id1021859870 spotify: https://open.spotify.com/show/1Ca5vz73UcyAHCAYmWKpl5?si=d8whB74aRjmgU-ld_0qZfQ&dl_branch=1 Watch here on youtube! https://youtube.com/playlist?list=PLKAafL6q_RiChNcnVZh3_uW0fKBJ6gImB If you want even more insights from Chris and Jared, consider becoming a member over on Patreon. each week get even more, as well as exclusive access to a likeminded community, with plenty of benefits to come. It's just the price of a latte a month, and we think there is a lot of value in that. So check it out. https://www.patreon.com/catandcloud The usual suspects. Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Your hosts: Baca's Blog: https://www.realchrisbaca.com/ Jared's Website: https://www.jaredtruby.com/ Special Guest, Nick Hart on IG: https://www.instagram.com/i_am_nick_hart/ Your editor: justphred We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!

This week we sit down with a special guest, Nick Hart, and discuss how he is impacting kids lives, and the community. We also talk about how most of the time it's just about showing up as yourself, not who you think you should be. It's a relationship that got started by coffee, but has grown into something much more impactful. To Find out more about Flow, and what it is doing for the kids of it's community head over their website: https://www.flowlivesyou.org/ or check them out on Instagram: https://www.instagram.com/flowlovesyou/ The Cat & Cloud Coffee Podcast: Chis Baca and Jared Truby, two of the founders of Cat & Cloud coffee share their insights of leadership and owning a small business, through the lens of the specialty coffee industry. It's not just about whats in the cup, but the intention behind how it was put there. With new episodes weekly, listen in as there's always little nuggets of wisdom. Where to listen Apple Podcast: https://podcasts.apple.com/us/podcast/cat-cloud-podcast/id1021859870 spotify: https://open.spotify.com/show/1Ca5vz73UcyAHCAYmWKpl5?si=d8whB74aRjmgU-ld_0qZfQ&dl_branch=1 Watch here on youtube! https://youtube.com/playlist?list=PLKAafL6q_RiChNcnVZh3_uW0fKBJ6gImB If you want even more insights from Chris and Jared, consider becoming a member over on Patreon. each week get even more, as well as exclusive access to a likeminded community, with plenty of benefits to come. It's just the price of a latte a month, and we think there is a lot of value in that. So check it out. https://www.patreon.com/catandcloud The usual suspects. Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Your hosts: Baca's Blog: https://www.realchrisbaca.com/ Jared's Website: https://www.jaredtruby.com/ Special Guest, Nick Hart on IG: https://www.instagram.com/i_am_nick_hart/ Your editor: justphred We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!

Jared and Chris reflect on early days in their careers in the coffee industry. Thinking about how things got started and what the motivation was. The Cat & Cloud Coffee Podcast: Chis Baca and Jared Truby, two of the founders of Cat & Cloud coffee share their insights of leadership and owning a small business, through the lens of the specialty coffee industry. It's not just about whats in the cup, but the intention behind how it was put there. With new episodes weekly, listen in as there's always little nuggets of wisdom. Where to listen Apple Podcast: https://podcasts.apple.com/us/podcast/cat-cloud-podcast/id1021859870 spotify: https://open.spotify.com/show/1Ca5vz73UcyAHCAYmWKpl5?si=d8whB74aRjmgU-ld_0qZfQ&dl_branch=1 Watch here on youtube! https://youtube.com/playlist?list=PLKAafL6q_RiChNcnVZh3_uW0fKBJ6gImB If you want even more insights from Chris and Jared, consider becoming a member over on Patreon. each week get even more, as well as exclusive access to a likeminded community, with plenty of benefits to come. It's just the price of a latte a month, and we think there is a lot of value in that. So check it out. https://www.patreon.com/catandcloud The usual suspects. Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Your hosts: Baca's Blog: https://www.realchrisbaca.com/ Jared on IG: https://www.jaredtruby.com/ Your editor: justphred We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!

You've heard us say this a thousand times before, our Mission: Inspire connection by creating memorable experiences. But why? This week there's some reflection on the hot takes of last weeks episode. Which leaves Baca reflecting on the Vision of Cat & Cloud, and where he wants to go. The Cat & Cloud Coffee Podcast: Chis Baca and Jared Truby, two of the founders of Cat & Cloud coffee share their insights of leadership and owning a small business, through the lens of the specialty coffee industry. It's not just about whats in the cup, but the intention behind how it was put there. With new episodes weekly, listen in as there's always little nuggets of wisdom. Where to listen Apple Podcast: https://podcasts.apple.com/us/podcast/cat-cloud-podcast/id1021859870 spotify: https://open.spotify.com/show/1Ca5vz73UcyAHCAYmWKpl5?si=d8whB74aRjmgU-ld_0qZfQ&dl_branch=1 Watch here on youtube! https://youtube.com/playlist?list=PLKAafL6q_RiChNcnVZh3_uW0fKBJ6gImB If you want even more insights from Chris and Jared, consider becoming a member over on Patreon. each week get even more, as well as exclusive access to a likeminded community, with plenty of benefits to come. It's just the price of a latte a month, and we think there is a lot of value in that. So check it out. https://www.patreon.com/catandcloud The usual suspects. Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Your hosts: Baca's Blog: https://www.realchrisbaca.com/ Jared on IG: https://www.jaredtruby.com/ Your editor: justphred We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!

Coming off of the Popup that happened at our Swift Street cafe Chris and Jared reflect on how hard it is to do things well. There are some hot takes in this weeks episode. Mostly we are just frustrated at the businesses phoning it in, and all the excuses people give when it comes to doing the best they can. Might be a bit of a spicy one. The Cat & Cloud Coffee Podcast: Chis Baca and Jared Truby, two of the founders of Cat & Cloud coffee share their insights of leadership and owning a small business, through the lens of the specialty coffee industry. It's not just about whats in the cup, but the intention behind how it was put there. With new episodes weekly, listen in as there's always little nuggets of wisdom. Where to listen Apple Podcast: https://podcasts.apple.com/us/podcast/cat-cloud-podcast/id1021859870 spotify: https://open.spotify.com/show/1Ca5vz73UcyAHCAYmWKpl5?si=d8whB74aRjmgU-ld_0qZfQ&dl_branch=1 Watch here on youtube! https://youtube.com/playlist?list=PLKAafL6q_RiChNcnVZh3_uW0fKBJ6gImB If you want even more insights from Chris and Jared, consider becoming a member over on Patreon. each week get even more, as well as exclusive access to a likeminded community, with plenty of benefits to come. It's just the price of a latte a month, and we think there is a lot of value in that. So check it out. https://www.patreon.com/catandcloud The usual suspects. Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Your hosts: Baca's Blog: https://www.realchrisbaca.com/ Jared on IG: https://www.jaredtruby.com/ Your editor: justphred We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!

First and most importantly thanks to our Members over on Patreon. This weeks episode is a sample from the content we have been dropping there. if you like what you see and want to be part of the club head on over and sign up. It's only $5 a month. https://www.patreon.com/catandcloud "You get what you pay for." It's typically a phrase you use when you've bought something cheap, and it came back to bite you. But if you really think about it, when you buy something, you're always paying for more than just the thing. How can that realization have repercussions in the coffee world, and the cafe world in general? Chris and Jared reflect on a particularly special experience that raises this question. The Cat & Cloud Coffee Podcast: Chis Baca and Jared Truby, two of the founders of Cat & Cloud coffee share their insights of leadership and owning a small business, through the lens of the specialty coffee industry. It's not just about whats in the cup, but the intention behind how it was put there. With new episodes weekly, listen in as there's always little nuggets of wisdom. Where to listen Apple Podcast: https://podcasts.apple.com/us/podcast/cat-cloud-podcast/id1021859870 spotify: https://open.spotify.com/show/1Ca5vz73UcyAHCAYmWKpl5?si=d8whB74aRjmgU-ld_0qZfQ&dl_branch=1 Watch here on youtube! https://youtube.com/playlist?list=PLKAafL6q_RiChNcnVZh3_uW0fKBJ6gImB The usual suspects. Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Your hosts: Baca's Blog: https://www.realchrisbaca.com/ Jared on IG: https://www.jaredtruby.com/ Your editor: justphred We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!

How's your year going? What grade would you give yourself? Thats one of the questions on the table this week as Chris, Jared, and Chuck all sit down and talk about how it's gone, and how the rest of the year might go. that, and a whole lot of other things... Culture Coffee Bar Kicksterter: https://www.kickstarter.com/projects/culturecoffeebar/culture-coffee-bar-bringing-mobile-coffee-to-modes We ❤️ Nicely: https://catandcloud.com/collections/featured-coffee/products/nicely Swift Street Pop-up! Monday, 16th of August, come out to our swift street cafe and grab tasty donuts from Paw Paws Donuts. A little startup from our very own Alex Marse. Then at 10 Jared will be serving up his own chicken sandwiches. Go HOT or not, either way your tastebuds are in for a ride! We'll be there until they are gone so come on by and have a time! The Cat & Cloud Coffee Podcast: Chis Baca and Jared Truby, two of the founders of Cat & Cloud coffee share their insights of leadership and owning a small business, through the lens of the specialty coffee industry. It's not just about whats in the cup, but the intention behind how it was put there. With new episodes weekly, listen in as there's always little nuggets of wisdom. Where to listen Apple Podcast: https://podcasts.apple.com/us/podcast/cat-cloud-podcast/id1021859870 spotify: https://open.spotify.com/show/1Ca5vz73UcyAHCAYmWKpl5?si=d8whB74aRjmgU-ld_0qZfQ&dl_branch=1 Watch here on youtube! https://youtube.com/playlist?list=PLKAafL6q_RiChNcnVZh3_uW0fKBJ6gImB If you want even more insights from Chris and Jared, consider becoming a member over on Patreon. each week get even more, as well as exclusive access to a likeminded community, with plenty of benefits to come. It's just the price of a latte a month, and we think there is a lot of value in that. So check it out. https://www.patreon.com/catandcloud The usual suspects. Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Your hosts: Baca's Blog: www.realchrisbaca.com Jared: www.jaredtruby.com Chuck on IG: www.instagram.com/chukjak Your editor: justphred We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!

Starting a cafe, a restaurant, or any business really? This is a good place to start. Chris and Jared dive in to the relation side of starting a business, and how it will be hard. but not for the reasons you might think. The Cat & Cloud Coffee Podcast: Chis Baca and Jared Truby, two of the founders of Cat & Cloud coffee share their insights of leadership and owning a small business, through the lens of the specialty coffee industry. It's not just about whats in the cup, but the intention behind how it was put there. With new episodes weekly, listen in as there's always little nuggets of wisdom. Where to listen Apple Podcast: https://podcasts.apple.com/us/podcast/cat-cloud-podcast/id1021859870 spotify: https://open.spotify.com/show/1Ca5vz73UcyAHCAYmWKpl5?si=d8whB74aRjmgU-ld_0qZfQ&dl_branch=1 Watch here on youtube! https://youtube.com/playlist?list=PLKAafL6q_RiChNcnVZh3_uW0fKBJ6gImB If you want even more insights from Chris and Jared, consider becoming a member over on Patreon. each week get even more, as well as exclusive access to a likeminded community, with plenty of benefits to come. It's just the price of a latte a month, and we think there is a lot of value in that. So check it out. https://www.patreon.com/catandcloud The usual suspects. Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Your hosts: Baca's Blog: www.realchrisbaca.com Jared on IG: www.jaredtruby.com Your editor: justphred We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!

Where does good service come from? Is it a cultural thing, is someone born with it, or has it been nurtured into them. Just something that came up as Chris reflects on a recent trip.The Cat & Cloud Coffee Podcast: Chis Baca and Jared Truby, two of the founders of Cat & Cloud coffee share their insights of leadership and owning a small business, through the lens of the specialty coffee industry. It's not just about whats in the cup, but the intention behind how it was put there. With new episodes weekly, listen in as there's always little nuggets of wisdom. Where to listen Apple Podcast: https://podcasts.apple.com/us/podcast/cat-cloud-podcast/id1021859870 spotify: https://open.spotify.com/show/1Ca5vz73UcyAHCAYmWKpl5?si=d8whB74aRjmgU-ld_0qZfQ&dl_branch=1 Watch here on youtube! https://youtube.com/playlist?list=PLKAafL6q_RiChNcnVZh3_uW0fKBJ6gImB If you want even more insights from Chris and Jared, consider becoming a member over on Patreon. each week get even more, as well as exclusive access to a likeminded community, with plenty of benefits to come. It's just the price of a latte a month, and we think there is a lot of value in that. So check it out. https://www.patreon.com/catandcloud The usual suspects. Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Your hosts: Baca's Blog: www.realchrisbaca.com Jared on IG: www.jaredtruby.com Your editor: justphred We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!

Sometimes your guest just want a cup of coffee, not 50 questions, and sometimes what you give them is only as good as how you give it to them. This week we dive into the world of Hospitality once again to discuss the coffee you serve and the confidence in which you serve it. it's a real solid coffee talk... Coffee Podcast: Chis Baca and Jared Truby, two of the founders of Cat & Cloud coffee share their insights of leadership and owning a small business, through the lens of the specialty coffee industry. It's not just about whats in the cup, but the intention behind how it was put there. With new episodes weekly, listen in as there's always little nuggets of wisdom. Where to listen Apple Podcast: https://podcasts.apple.com/us/podcast/cat-cloud-podcast/id1021859870 spotify: https://open.spotify.com/show/1Ca5vz73UcyAHCAYmWKpl5?si=d8whB74aRjmgU-ld_0qZfQ&dl_branch=1 Watch here on youtube! https://youtube.com/playlist?list=PLKAafL6q_RiChNcnVZh3_uW0fKBJ6gImB If you want even more insights from Chris and Jared, consider becoming a member over on Patreon. each week get even more, as well as exclusive access to a likeminded community, with plenty of benefits to come. It's just the price of a latte a month, and we think there is a lot of value in that. So check it out. https://www.patreon.com/catandcloud The usual suspects. Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Your hosts: Baca's Blog: www.realchrisbaca.com Jared on IG: www.jaredtruby.com Your editor: justphred We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!

They are the simple things that often go unsaid. Well we are talking about them... Names on an order. keeping the line moving so each guest feels cared for the same amount. The fundamentals of hospitality. Coffee Podcast: Chis Baca and Jared Truby, two of the founders of Cat & Cloud coffee share their insights of leadership and owning a small business, through the lens of the specialty coffee industry. It's not just about whats in the cup, but the intention behind how it was put there. With new episodes weekly, listen in as there's always little nuggets of wisdom. Where to listen Apple Podcast: https://podcasts.apple.com/us/podcast/cat-cloud-podcast/id1021859870 spotify: https://open.spotify.com/show/1Ca5vz73UcyAHCAYmWKpl5?si=d8whB74aRjmgU-ld_0qZfQ&dl_branch=1 Watch here on youtube! https://youtube.com/playlist?list=PLKAafL6q_RiChNcnVZh3_uW0fKBJ6gImB If you want even more insights from Chris and Jared, consider becoming a member over on Patreon. each week get even more, as well as exclusive access to a likeminded community, with plenty of benefits to come. It's just the price of a latte a month, and we think there is a lot of value in that. So check it out. https://www.patreon.com/catandcloud The usual suspects. Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Your hosts: Baca's Blog: www.realchrisbaca.com Jared on IG: www.jaredtruby.com Your editor: justphred We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!

who is leading who, and what do they even do? Chris and jared have a few different interaction that cause them to reflect on the hierarchy of running a business. Your hosts: Baca's Blog: www.realchrisbaca.com Jared on IG: www.instagram.com/jared_truby Your editor: justphred Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Cat & Cloud was founded by three friends on mission to leave people feeling happier than they found them. Specialty coffee is our catalyst for creating positive experiences in the lives of our guests and employees. We're a small independent business and this is our story. Enjoy!

Listen in as We talk with Levi and Herman, about the recent trip to Honduras. There are so many stories to tell from this trip, and we're really glad we get to share them with you. Your hosts: Jared on IG: www.instagram.com/jared_truby Special guest: Levi Stiles, whimsical adventure seeker, supportive leader, happily pursuing long-term happiness, raising two children with his wife in the Santa Cruz Mountains. Owns two too many sewing machines. Find him on IG: www.instagram.com/levistiles88 Herman Madrigal is a Retail Team Leader at Cat and Cloud Coffee. With a career in Hospitality, he aims to create a fundamental change away from the current norms in the Hospitality industry. He believes that the Hospitality industry can be a one that values professionalism, a healthy work life balance, opportunity for career advancement and adequate levels of income. Herman attended Culinary school, holds a Bachelor’s Degree in Philosophy and Economics at UCSC, and has several years of prior experience in sales/client acquisition. In his free time his passion for hospitality carries over to climbing, yoga, discussing philosophy, creating dishes and going to new restaurants, wineries, breweries, and pretty much anywhere somebody is doing something exciting within the field of hospitality. Find him on IG: www.instagram.com/herman_ology Your editor: justphred Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Cat & Cloud was founded by three friends on mission to leave people feeling happier than they found them. Specialty coffee is our catalyst for creating positive experiences in the lives of our guests and employees. We're a small independent business and this is our story. Enjoy!

What does it mean to be sustainable? Chris poses the question to Chuck about what Sustainability looks like in the Coffee Industry and for Cat & Cloud directly. Your hosts: Baca's Blog: www.realchrisbaca.com Jared on IG: www.instagram.com/jared_truby Chuck on IG: www.instagram.com/chukjak Your editor: justphred Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Cat & Cloud was founded by three friends on mission to leave people feeling happier than they found them. Specialty coffee is our catalyst for creating positive experiences in the lives of our guests and employees. We're a small independent business and this is our story. Enjoy!

This week Chris, Jared, and Chuck get into their thoughts on leadership, and how the people you already see greatness in might need more from you, then you are giving. Your hosts: Baca's Blog: www.realchrisbaca.com Jared on IG: www.instagram.com/jared_truby Chuck on IG: www.instagram.com/chukjak Your editor: justphred Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Cat & Cloud was founded by three friends on mission to leave people feeling happier than they found them. Specialty coffee is our catalyst for creating positive experiences in the lives of our guests and employees. We're a small independent business and this is our story. Enjoy!

Do the leaders around you, in your company, or at your job inspire you or get in the way and make things harder? Do they leave you stoked or just leave you guessing? This week, after a little stoking Chris and Jared talk about how leaders can inspire but also be a crutch on growing the whole team, if they are not putting in the work. Your hosts: Baca's Blog: www.realchrisbaca.com Jared on IG: www.instagram.com/jared_truby Your editor: justphred Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Cat & Cloud was founded by three friends on mission to leave people feeling happier than they found them. Specialty coffee is our catalyst for creating positive experiences in the lives of our guests and employees. We're a small independent business and this is our story. Enjoy!

The blue bag, arguably the most recognizable thing of Cat & Cloud. But what if it was different? This week Chris, Jared, and Chuck discus the bag, where it came from, and where it could be going. This episode is just a part of the entire discussion, to hear the rest of the conversation head over to our Patreon. Sign up today for bonus content where we dive deeper, filter less, and share more. https://www.patreon.com/catandcloud Your hosts: Baca's Blog: www.realchrisbaca.com Jared on IG: www.instagram.com/jared_truby Chuck on IG: www.instagram.com/chukjak Your editor: justphred Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Cat & Cloud was founded by three friends on mission to leave people feeling happier than they found them. Specialty coffee is our catalyst for creating positive experiences in the lives of our guests and employees. We're a small independent business and this is our story. Enjoy!

What Else Could You Do? by Cat & Cloud

Jared recaps his most recent trip to Honduras and how The Best Friends Club is directly impacting the farmers. Get that new new! Cat & Cloud Patreon: https://www.patreon.com/catandcloud Sign up today for bonus content where we dive deeper, filter less, and share more. Your hosts: Baca's Blog: www.realchrisbaca.com Jared on IG: www.instagram.com/jared_truby Your editor: justphred Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Cat & Cloud was founded by three friends on mission to leave people feeling happier than they found them. Specialty coffee is our catalyst for creating positive experiences in the lives of our guests and employees. We're a small independent business and this is our story. Enjoy!

Are you doing everything you can in your current situation? Really? Get that new new! Cat & Cloud Patreon: https://www.patreon.com/catandcloud Sign up today for bonus content where we dive deeper, filter less, and share more. Your hosts: Baca's Blog: www.realchrisbaca.com Jared on IG: www.instagram.com/jared_truby Chuck on IG: www.instagram.com/chukjak Your editor: justphred Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Cat & Cloud was founded by three friends on mission to leave people feeling happier than they found them. Specialty coffee is our catalyst for creating positive experiences in the lives of our guests and employees. We're a small independent business and this is our story. Enjoy!

This week on the Cat and Cloud Coffee Podcast. We catch up with the ever elusive Chuck. we get to hear how the past year has been, what some of his goals are. And just have a good time. Get that new new! Cat & Cloud Patreon: https://www.patreon.com/catandcloud Sign up today for bonus content where we dive deeper, filter less, and share more. Your hosts: Baca's Blog: www.realchrisbaca.com Jared on IG: www.instagram.com/jared_truby Chuck on IG: www.instagram.com/chukjak Your editor: justphred Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Cat & Cloud was founded by three friends on mission to leave people feeling happier than they found them. Specialty coffee is our catalyst for creating positive experiences in the lives of our guests and employees. We're a small independent business and this is our story. Enjoy!

Pay no attention to the man behind the curtain. This week get a little insight as Chris and Jared continue to explore their thoughts about learning on the job--how every position provides huge potential for an employee to create amazing things. Valorie Kondos Field TED Talk: https://www.ted.com/talks/valorie_kondos_field_why_winning_doesn_t_always_equal_success?language=en#t-6597 Your hosts:
 Baca's Blog: www.realchrisbaca.com
 Jared on IG: www.instagram.com/jared_truby Your editor:
 Sam on IG: www.instagram.com/stoked.sam Our sponsor:
 Steeped Coffee: bit.ly/steepedpackets Thanks for listening. Sharing this podcast with someone who would find it valuable will make us smile ear to ear. We appreciate you.

Your nipples are going to hurt, but you'll be able to say you ran a marathon. And you'll know to use band-aids next time. It's amazing how much you can learn by doing.

What is cool and how does that affect what we do? Chris and Jared discuss how a brand can be dialed in, and act as a platform for doing new things. Your hosts:
 Baca's Blog: www.realchrisbaca.com
 Jared on IG: www.instagram.com/jared_truby Your editor:
 Sam on IG: www.instagram.com/stoked.sam Our sponsor:
 Steeped Coffee: bit.ly/steepedpackets Thanks for listening. Sharing this podcast with someone who would find it valuable will make us smile ear to ear. We appreciate you.

We dialed in our mission this year and it feels so right--here's the reason why. Your hosts:
 Baca's Blog: www.realchrisbaca.com
 Jared on IG: www.instagram.com/jared_truby Your editor:
 Sam on IG: www.instagram.com/stoked.sam Our sponsor:
 Steeped Coffee: bit.ly/steepedpackets Thanks for listening. Sharing this podcast with someone who would find it valuable will make us smile ear to ear. We appreciate you.

What do YOU get out of coffee? We break it down, & then hit a hard lesson we learned early in our business-owner days. Thanks for all the Q's, y'all! Your hosts:
 Baca's Blog: www.realchrisbaca.com
 Jared on IG: www.instagram.com/jared_truby Your editor:
 Sam on IG: www.instagram.com/stoked.sam Our sponsor:
 Steeped Coffee: bit.ly/steepedpackets Thanks for listening. Sharing this podcast with someone who would find it valuable will make us smile ear to ear. We appreciate you.

I swear we didn’t mean to call your questions stupid, it just kind of happened. Time for a coffee Q&A! Your hosts:
 Baca's Blog: www.realchrisbaca.com
 Jared on IG: www.instagram.com/jared_truby Your editor:
 Sam on IG: www.instagram.com/stoked.sam Our sponsor:
 Steeped Coffee: bit.ly/steepedpackets Thanks for listening. Sharing this podcast with someone who would find it valuable will make us smile ear to ear. We appreciate you.

Our career paths in coffee were influenced by very different life experiences, but both led us to a place to call our own--a place where we can really use our gifts and contribute. And that's pretty rad. Your hosts: Baca's Blog: www.realchrisbaca.com Jared on IG: www.instagram.com/jared_truby Your editor: Sam on IG: www.instagram.com/stoked.sam Our sponsor: Steeped Coffee: bit.ly/steepedpackets Thanks for listening. Sharing this podcast with someone who would find it valuable will make us smile ear to ear. We appreciate you.

Our first trips to origin were mind-blowing, but not exactly in the way you'd think. Your hosts: Baca's Blog: www.realchrisbaca.com Jared on IG: www.instagram.com/jared_truby Your editor: Sam on IG: www.instagram.com/stoked.sam Our sponsor: Steeped Coffee: bit.ly/steepedpackets Thanks for listening. Sharing this podcast with someone who would find it valuable will make us smile ear to ear. We appreciate you.

We got a ton of Qs about our home coffee setups—Chris and Jare are here to lay down the facts. Your hosts: Baca's Blog: www.realchrisbaca.com Jared on IG: www.instagram.com/jared_truby Your editor: Sam on IG: www.instagram.com/stoked.sam Our sponsor: Steeped Coffee: bit.ly/steepedpackets Thanks for listening. Sharing this podcast with someone who would find it valuable will make us smile ear to ear. We appreciate you.

It's not about making more stuff, but the right stuff. Meet Steven Monti of Artpresso Design. He and Chris designed Chris's dream tamper, and it's launching today! Check out the Dialed tamper here: http://bit.ly/DialedTamper Our Guest: Artpresso Design: www.artpressodesign.com Your hosts: Baca's Blog: www.realchrisbaca.com Jared on IG: www.instagram.com/jared_truby Your editor: Sam on IG: www.instagram.com/stoked.sam Our sponsor: Steeped Coffee: bit.ly/steepedpackets Thanks for listening. Sharing this podcast with someone who would find it valuable will make us smile ear to ear. We appreciate you.

Baca and JT talk share stories of some of their favorite barista competition performances and discuss how we can use constraints to channel our creative energy. catandcloud.com Your hosts: Baca's Blog: www.realchrisbaca.com Jared on IG: www.instagram.com/jared_truby Your editor: Sam on IG: www.instagram.com/stoked.sam Our sponsor: Steeped Coffee: bit.ly/steepedpackets Thanks for listening. Sharing this podcast with someone who would find it valuable will make us smile ear to ear. We appreciate you.

The wrong job with the wrong people. Lessons from a cultural void. The goods: catandcloud.com/products/subscription Your hosts: Baca's Blog: www.realchrisbaca.com Jared on IG: www.instagram.com/jared_truby Your editor: Sam on IG: www.instagram.com/stoked.sam Our sponsor: Steeped Coffee: bit.ly/steepedpackets If you love it here, a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Getting fired is better than almost dying. The goods: catandcloud.com/products/subscription Your hosts: Baca's Blog: www.realchrisbaca.com Jared on IG: www.instagram.com/jared_truby Your editor: Sam on IG: www.instagram.com/stoked.sam Our sponsor: Steeped Coffee: bit.ly/steepedpackets If you love it here, a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Alex sits down with Bartholomew Jones of Cxffeeblack to learn about his rad venture in coffee, culture, music, and apparel! We chat on everything from the colonization of coffee and current problems with “direct trade,” to being a good neighbor in your cafe’s community, to understanding the true roots and identity of coffee culture...such good stuff. Thank you, Bartholomew! Coffee! catandcloud.com/products/subscription Our Guest! Cxffeeblack on the web: http://cxffeeblack.com Cxffeeblack Subscription: bit.ly/3kYrzHo Resources! Cxffeeblack Podcast: apple.co/2KywGBJ For White Folks Who Teach in the Hood, and the Rest of Y’all Too: bit.ly/35WwowS The Coffee Enthusiast: http://tcecoffee.com/ Boycott Coffee: http://boycottcoffee.com/ Ethnos Coffee: http://ethnos.coffee Milan Credle Music: http://milancredlemusic.com/ Brown Girl Lettering: http://browngirllettering.com/ Melanin Essentials: http://melaninessentials.com/ Your Host! Alex on the gram: instagram.com/marsemallow Alex’s email: alex@catandcloud.com Sponsors! Steeped Coffee: bit.ly/steepedpackets If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Welcome to the Best Friends Club! Chris and Jare sat down to explain our new relationship coffee initiative, what it means for our partner farmers and for us, and why we're so stoked on our relationships in Honduras. Coffee! catandcloud.com/products/subscription Related Episodes! What is Relationship Coffee? | Truby Origin Trip Takeaway apple.co/2XLJ5oI Resources! San Vicente Dry Mill Tour bit.ly/3jjv9uZ Relationship Coffee: Beyond Buzzwords bit.ly/2IL1kGZ Your Hosts! Baca on the Gram: www.instagram.com/realchrisbaca Baca's YouTube: www.youtube.com/realchrisbaca JT on the Gram: www.instagram.com/jared_truby Sponsors! Steeped Coffee: bit.ly/steepedpackets If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Just when we thought this year couldn't get any weirder, wildfire season came for early for us! Jared's here with an update on how we're doing here in Santa Cruz County, plus a bonus Q&A on breaking down the entry barrier to specialty coffee. Coffee! catandcloud.com/products/subscription Related Episodes! Everything Feels Weird: bit.ly/CCWeird Resources! GoFundMe for the Levi and his family: gf.me/u/ytjk2g Your Host! JT on the Gram: www.instagram.com/jared_truby Sponsors! Steeped Coffee: bit.ly/steepedpackets If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

You might have noticed that we're taking a little break on the pod! We can't wait to get back to regular programming, but for now, Jared's here to update y'all on everything we've been focusing on in the meantime. Coffee! catandcloud.com/products/subscription Related Episodes! Ready Or Not, Outside The Box: bit.ly/RdyOrNot Big Picture Refocus: bit.ly/BigPicRefocus Your Hosts! Baca on the Gram: www.instagram.com/realchrisbaca Baca's YouTube: www.youtube.com/realchrisbaca JT on the Gram: www.instagram.com/jared_truby Sponsors! Steeped Coffee: bit.ly/steepedpackets If you love it here, a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Building a strong community without a brick-and-mortar shop is not an easy gig, but when you can get it right, it’s pretty amazing. Jamie owns Culture Coffee Bar, a C&C wholesale partner in Baca’s hometown of Modesto, CA. We chat about the challenges having a shop on wheels, the legacy of growing leaders, and building community in unlikely places! Coffee! catandcloud.com/products/subscription Related Episodes! Letting Your Guard Down: apple.co/2Zabwxv High Brow Coffee | Wholesale Partner Special: apple.co/3eNMZVi Links! Culture Coffee Bar: www.instagram.com/culturecoffeebar Partner Corner (our April update with Jamie): https://bit.ly/2YBjVec Your Hosts! Baca on the Gram: www.instagram.com/realchrisbaca Baca's YouTube: www.youtube.com/realchrisbaca Carol on the Gram: www.instagram.com/carolshowsup Sponsors! Steeped Coffee: bit.ly/steepedpackets If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

We take a walk down memory lane with Chris through his twenty years in coffee! Coffee! catandcloud.com/products/subscription Related Episodes! The San Franciscan Roaster Co | Bill Kennedy: apple.co/3guDA6B What is Relationship Coffee?: apple.co/2XLJ5oI Resources! Hello from the inside (Love Mail): bit.ly/3cglvpe Proud Mary: http://proudmarycoffee.com.au No Kid Hungry: http://nokidhungry.org David Schomer (Espresso Vivace): bit.ly/2XFh6as Chris’s dolls (if you know, you know): bit.ly/3eysITq Your Hosts! Baca on the Gram: www.instagram.com/realchrisbaca Baca's YouTube: www.youtube.com/realchrisbaca JT on the Gram: www.instagram.com/jared_truby Carol on the Gram: www.instagram.com/carolshowsup Sponsors! Steeped Coffee: bit.ly/steepedpackets If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Being part of a group chasing the same goals can be a great way to grow faster and have more fun to boot! Coffee! catandcloud.com/products/subscription Related Episodes! IN-Q Transforming Pain Into Growth: bit.ly/InQepisode Show Up, Feel Better: bit.ly/showupfeelbtr Resources! Baca’s Pour Over Video: bit.ly/3g95gO1 Austin’s Coffee: http://austinscoffeecrafters.com/ Carol’s weird-ass Avatar Doll reference: bit.ly/avatarbbs Old Embarrassing Skate Videos?: vimeo.com/25582572 State Breathing App: apple.co/3gc128t Your Hosts! Baca on the Gram: www.instagram.com/realchrisbaca Baca's YouTube: www.youtube.com/realchrisbaca JT on the Gram: www.instagram.com/jared_truby Carol on the Gram: www.instagram.com/carolshowsup Sponsors! Steeped Coffee: bit.ly/steepedpackets If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Try and articulate what you believe and you may find it’s not as easy as you thought! Good news is, the practice of sharing your ideas can pave way for more personal clarity. Coffee! catandcloud.com/products/subscription Related Episodes! A Liberating Approach to Identity: bit.ly/approach2identity What’s Your Purpose?: bit.ly/whatsurpurpose Resources! Leader Shift by John Maxwell: bit.ly/leadershiftjm SquareSeth Godin Workshops: https://akimbo.com Your Hosts! Baca on the Gram: www.instagram.com/realchrisbaca Baca's YouTube: www.youtube.com/realchrisbaca JT on the Gram: www.instagram.com/jared_truby Carol on the Gram: www.instagram.com/carolshowsup Sponsors! Steeped Coffee: bit.ly/steepedpackets Santa Cruz Chai: https://santacruzchai.com If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Contemplating love, loss, forgiveness, and belief. We carve out space with IN-Q to discuss his amazing new book: Inquire Within The book: https://in-q.com/inquirewithin/ Cat & Cloud: https://catandcloud.com/ Connect: Baca: https://realchrisbaca.com/ JT: www.instagram.com/jared_truby

What creates status? How does it impede connection? And please, stop saying no to friends when they ask you to hang just because you have too much to do. Okay bye! Coffee! catandcloud.com/products/subscription Related Episodes! Creating Space for Connection: http://bit.ly/spaceforconnection New YouTube Video! Fun Cupping with Grace: http://bit.ly/funcupping Resources! Driving While Awesome Podcast: http://bit.ly/drivewhileawesome Your Hosts! Baca on the Gram: www.instagram.com/realchrisbaca Baca's YouTube: www.youtube.com/realchrisbaca JT on the Gram: www.instagram.com/jared_truby Carol on the Gram: www.instagram.com/carolshowsup Sponsors! Steeped Coffee: bit.ly/steepedpackets Santa Cruz Chai: https://santacruzchai.com If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Welcome to the human experience! We all process loss at one point or another, at varying rates and to various extents. We unpack some personal experiences and what roles crying (or not), family, and rituals might play in processing grief. We hope there's something in here for you - and feel free to share your thoughts with us, we freakin’ love that! Coffee! catandcloud.com/products/subscription Related Episodes! More Alike Than Different: http://bit.ly/more_alike Live At The Crown | A Challenging Year, Owning Mistakes, Empathy For Everyone: http://bit.ly/liveatcrown Your Hosts! Baca on the Gram: www.instagram.com/realchrisbaca Baca's YouTube: www.youtube.com/realchrisbaca JT on the Gram: www.instagram.com/jared_truby Sponsors! Steeped Coffee: bit.ly/steepedpackets Santa Cruz Chai: https://santacruzchai.com If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Note from Carol: Some leaders won’t admit running off course - but not ours. In my humble opinion, that's what makes our owners the best bosses in the world. That's what makes this company have so much promise in my eyes. From day one working here, I was impressed by how owners and leadership react to challenges. They're not problems, they're opportunities to be great, to be creative. There is always a solution, and it's even fun. "Don't panic" - that was my first life lesson here. One thing we love about Jared Truby is his excitement for take-aways and new learning opportunities that stem from what some people might call a set back. Let's rally. -Carol Coffee! catandcloud.com/products/subscription Related Episodes! We got interviewed at The Crown! The Crown Podcast | Cat & Cloud Interview: https://bit.ly/39PuY6W We also recorded our podcast at The Crown! Live at The Crown | A Challenging Year: http://bit.ly/challengeyear Resources! Thomas Keller: https://www.thomaskeller.com The French Laundry: https://www.thomaskeller.com/tfl Your Hosts! Baca on the Gram: www.instagram.com/realchrisbaca Baca's YouTube: www.youtube.com/realchrisbaca JT on the Gram: www.instagram.com/jared_truby Sponsors! Steeped Coffee: bit.ly/steepedpackets Santa Cruz Chai: https://santacruzchai.com If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Our brains wanted to go down a Star Wars rabbit hole, so we let them. Also, wtf are lectins and isn’t it neat how bad habits take hold so much faster than good ones? Coffee! catandcloud.com/products/subscription Related Episodes! The Crown Episode: http://bit.ly/catandcrown Resources! James Altucher Podcast: http://bit.ly/drgundry Dr. Steven Gundry: https://drgundry.com/ Damien Chavez newspaper article: http://bit.ly/damianchavez VOTE for Damian Chavez: https://sprudge.com/vote Your Hosts! Baca on the Gram: www.instagram.com/realchrisbaca Baca's YouTube: www.youtube.com/realchrisbaca JT on the Gram: www.instagram.com/jared_truby Sponsors! Steeped Coffee: bit.ly/steepedpackets Santa Cruz Chai: https://santacruzchai.com If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Is your boss an idiot? Should you have empathy for them? We'll parse apart some of our biggest challenges and mistakes in 2019, and how we would approach them differently if we knew then what we know now. Also get ready for some sweet Q & A from our kick-buns live audience! Check out the newest Cat & Cloud YouTube video here 👉https://youtu.be/CIPzyy0_LlM Coffee! catandcloud.com/products/subscription Related Episodes! The Power of “No.” | Dichotomies in Leadership: bit.ly/pwrofno Are You A Good Boss?: bit.ly/rugoodboss Resources! The Crown: https://royalcoffee.com/the-crown/ The Crown Podcast by Royal Coffee: https://royalcoffee.com/the-crown-podcast/ People! Baca on the Gram: www.instagram.com/realchrisbaca Baca's YouTube: www.youtube.com/realchrisbaca JT on the Gram: www.instagram.com/jared_truby Charles Jack: www.instagram.com/chukjak Richard Sandlin: www.instagram.com/richardsandlin If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

The person you think is a dick is for sure experiencing something you don’t know about. We've noticed that creating space for honest conversation - rather than speaking in platitudes - makes it harder to categorize people as good or bad. And that’s a good thing. Coffee! catandcloud.com/products/subscription Related Episodes! Letting Your Guard Down: http://bit.ly/guarddown Resources! Finding Your Fuck Yeah: http://bit.ly/FindyourFya Beautiful Day in the Neighborhood: http://bit.ly/misterrogersmovie Insight Timer App: https://insighttimer.com/ People! Baca on the Gram: www.instagram.com/realchrisbaca Baca's YouTube: www.youtube.com/realchrisbaca JT on the Gram: www.instagram.com/jared_truby Cat & Cloud YouTube: http://bit.ly/catandcloudtube If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

What sorts of things keep (or would keep) you and your team enchanted, or at least pleased with work? Imagination, instant vs. delayed gratification, and working for visionaries vs. normal people. Announcements! LIVE Podcast at The Crown 12/14 Reserve your FREE spot: http://bit.ly/catcloudlive Coffee! catandcloud.com/products/subscription Links! Christmas (Alone) by RealChrisBaca: http://bit.ly/35Sq7iH Related Episode! Are You A Good Boss?: http://bit.ly/rugoodboss Your Hosts! Baca on the Gram: www.instagram.com/realchrisbaca Baca's YouTube: www.youtube.com/realchrisbaca JT on the Gram: www.instagram.com/jared_truby Sponsors! Santa Cruz Chai: https://santacruzchai.com/ Steeped Coffee: http://bit.ly/steepedpackets If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

We get real excited about spaces that can deliver an experience through design and engagement. Vegas, you're cool. catandcloud.com/products/subscription Resources: Chris Baca’s SEMA/Las Vegas Video: http://bit.ly/realchrisbaca PublicUs: http://www.publicuslv.com/ Infinite game: Simon Synek: http://bit.ly/nfinitegame Related Episode! What Makes A Business Special?: https://apple.co/2pTD64u New Merch! Blues Brothers T by Michael Foy: http://bit.ly/foyboiT Rainbow MiiR Tumbler by Nick Vargas: http://bit.ly/RainbowVargas Your Hosts! Baca on the Gram: www.instagram.com/realchrisbaca Baca's YouTube: www.youtube.com/realchrisbaca JT on the Gram: www.instagram.com/jared_truby Sponsors! Santa Cruz Chai: https://santacruzchai.com/ Steeped Coffee: http://bit.ly/steepedpackets If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Beware of popularity pressure! Stay true to you - you’ll still have a market and you’ll feel better. Coffee! Subscription: catandcloud.com/products/subscription Current Favorite | Costa Rica Las Lajas: http://bit.ly/costalaslajas Related Listening! Define Your Own Success: https://apple.co/2NV76Ga New Stuff! Blues Brothers T by Michael Foy: http://bit.ly/foyboiT Rainbow MiiR Tumbler by Nick Vargas: http://bit.ly/RainbowVargas Wholesale! https://catandcloud.com/pages/wholesale Your Hosts! Baca on the Gram: www.instagram.com/realchrisbaca Baca's YouTube: www.youtube.com/realchrisbaca JT on the Gram: www.instagram.com/jared_truby If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Food & Wine Magazine released their top 100 American Coffee Shops of 2019 and we landed in spot number 3. Here’s why we think it’s neat, but why we’re not relying on it for validation. Also, some ramblings on coffee culture and where it’s heading! Coffee! catandcloud.com/products/subscription Related Episodes! Mission, Vision, Values Updated: http://bit.ly/updatedmvv Matt D’Avella | The Worst Thing You Can Do Is Nothing: http://bit.ly/MattDAvella Resources! Food & Wine’s top 100 Coffee Shops 2019: http://bit.ly/2NU9uvT Matt D’Avella’s 30 Days Without Caffeine: https://youtu.be/4D0HRrl2P1o Chris Baca’s 30 Days Without Caffeine: https://youtu.be/Dwj1hi2L2dA Blip Coffee: http://www.bliproasters.com/ People! Baca on the Gram: www.instagram.com/realchrisbaca Baca's YouTube: www.youtube.com/realchrisbaca JT on the Gram: www.instagram.com/jared_truby If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Fu*k pretending. Here’s us stressed, knowing we could be better. So, what you gonna do wit all that junk? 🎶 Coffee! catandcloud.com/products/subscription Related Episodes! Are You A Good Boss: http://bit.ly/youagoodboss The Lonely Life | Taking Risks + Owner Mental Health: http://bit.ly/ownermentalhealth Resources! Andrew Shultz: https://theandrewschulz.com James Altucher: https://jamesaltucher.com Simon Sinnic: https://simonsinek.com People! Baca on the Gram: www.instagram.com/realchrisbaca Baca's YouTube: www.youtube.com/realchrisbaca JT on the Gram: www.instagram.com/jared_truby If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Like most normal humans, we’ve got childhood beliefs and traumas that hold us back from our full potential. We’ll share some ways these patterns rear their ugly heads in our own professional lives, and tools that help us stay positive and focused. Coffee! catandcloud.com/products/subscription Related Episodes! Caveman Coffee | Choose Yourself: http://bit.ly/cavemancoffee Alex Banayan | The Third Door | Rethink What Is Possible: http://bit.ly/alexbanayan Your Hosts! Baca on the Gram: www.instagram.com/realchrisbaca Baca's YouTube: www.youtube.com/realchrisbaca JT on the Gram: www.instagram.com/jared_truby If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

When you can't find any good employees, go f*ck yourself. Or, you could take a look in the mirror. Coffee! catandcloud.com/products/subscription Related Episodes! What Sucks About Your Job: http://bit.ly/sucksaboutyourjob Leaders Are Readers: http://bit.ly/leadersreaders Owner Communication | Owner Offsite: http://bit.ly/ownercommunication Resources! Daydream Surf Shop on the Gram: www.instagram.com/daydreamsurfshop People! Baca on the Gram: www.instagram.com/realchrisbaca Baca's YouTube: www.youtube.com/realchrisbaca JT on the Gram: www.instagram.com/jared_truby If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Trips, keynotes, and last-minute surgeries! Everything's moving pretty fast with the exception of Chris' toe recovery (gnarly toe visuals ahead). And if Square's price hikes have you considering other Point of Sale platforms, here's a couple tips to make the transition a little less sucky! Coffee! catandcloud.com/products/subscription Related Episodes! How Do You Spend Your Money? | Cat & Cloud Coffee Podcast: https://apple.co/2kHqYB2 Creating Sustainable Careers In Coffee | Chuck's SCA Expo Talk Broken Down: https://apple.co/2XOa417 Resources! We're doing a live podcast soon at the Crown with Richard Sandlin! Whatchya wanna hear about? Throw it in the comments 👊😻 Richard Sandlin: www.instagram.com/richardsandlin The Crown IG: www.instagram.com/royal.coffee.inc Square article from Eater: https://bit.ly/2nVNnvm Jared’s Culture Talk at Day Dream Surf Shop: Wed 10/2 | 7 PM Newport Beach, CA (https://daydreamsurfshop.com) People! Baca on the Gram: www.instagram.com/realchrisbaca Baca's YouTube: www.youtube.com/realchrisbaca JT on the Gram: www.instagram.com/jared_truby If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you. Corrections Corner! Carol accidentally confused Squarespace with Square, but we talkin about Square POS!

Are you spending more than you earn? Feel the pressure to give more than you can afford? Jump aboard Jared's meat canoe and we'll taco about it... Coffee! catandcloud.com/products/subscription Related Episodes! How Do You Spend Your Money?: https://apple.co/2kHqYB2 Get Money Get Paid | How Much Money Should I Be Making?: https://apple.co/2kFJw4A Honduran Coffee Producer Benjamin Paz: https://apple.co/2kGPdiK Resources! Jared’s Look: https://bit.ly/2l4a7Zf Jared’s Upcoming Culture Talk: Wed 10/2 | 7 PM @ Day Dream Surf Shop Newport Beach, CA (https://daydreamsurfshop.com) People! Benjamin Paz IG: https://www.instagram.com/benjaminpaz Baca on the Gram: www.instagram.com/realchrisbaca Baca's YouTube: www.youtube.com/realchrisbaca JT on the Gram: www.instagram.com/jared_truby If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

How to kill yourself for just $12.99! Coffee! catandcloud.com/products/subscription Related Episodes! Whatever Man, We Just Want To Be Popular: https://apple.co/2kNUq8q Cold Brew? Bourdain? Ok...: https://apple.co/2kPOSKD Resources! Drinks White Claw Once: https://bit.ly/2kCYAA2 DJ Quik - No Doubt: https://bit.ly/2kknu7c Your Hosts! Baca on the Gram: www.instagram.com/realchrisbaca Baca's YouTube: www.youtube.com/realchrisbaca JT on the Gram: www.instagram.com/jared_truby If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

What does sustainably sourced coffee even mean?! Cool, we don't know either. Coffee! catandcloud.com/products/subscription Related Episodes! Responsible Green Coffee Buying | C Market, Fair Trade, Differentials, Oh My!: https://apple.co/2lHGL2V James Hoffmann - Square Mile Coffee | Equitable Green Buying, Tipping, Wholesale Coffee, Buyouts : https://apple.co/2m0AQ94 What Is Relationship Coffee? | Truby Origin Trip Takeaways: https://apple.co/2kr5zvS Resources! Arnold Schwarzenegger Speech: https://bit.ly/2kD8Ms1 Day Dream Surf Shop: https://daydreamsurfshop.com Shouts Out! These friends from AU recently held our coffee in support of defending our trademark from Caterpillar Inc. The Co.Lab on IG: www.instagram.com/thecolabcoffee Brewtech on IG: www.instagram.com/brew_tech Your Hosts! Baca on the Gram: www.instagram.com/realchrisbaca Baca's YouTube: www.youtube.com/realchrisbaca JT on the Gram: www.instagram.com/jared_truby If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Meet our friend Nick Vargas! When he's not tattooing people or hanging with his fam, he's making paintings, murals, and a variety of graphic design work. He's a real deal artist making a living, and we couldn't be happier that he's made his mark on our cafes (and people)! Coffee! catandcloud.com/products/subscription Related Episodes! Jeff Newton | Americano Mondays | Tips for Pursuing a Creative Career: https://apple.co/2lWR9Uz Matt D'Avella | The Worst Thing You Can Do Is Nothing: https://apple.co/2v8OVmk Nick Vargas on the Gram! Graphic Design: https://www.instagram.com/nickvarg Tattoo: https://www.instagram.com/nickvarg77 FU Tattoo Shop in Santa Cruz: https://www.instagram.com/futattooshop Your Hosts! Baca on the Gram: www.instagram.com/realchrisbaca Baca's YouTube: www.youtube.com/realchrisbaca JT on the Gram: www.instagram.com/jared_truby If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

We asked. You answered. We chopped it up. Coffee! catandcloud.com/products/subscription Related Episodes! How To Pitch An Idea To Your Boss: https://apple.co/2YrVO36 The Lonely Life | Taking Risks + Owner Mental Health: https://apple.co/2HtlcLl Communicating With Your Boss | 2018 Sprudgies: https://apple.co/2YKr0pA Leadership - Not Always What You Think: https://apple.co/2LeSzT8 Apologies, Off-Sites, Metrics of Success: https://apple.co/323MBLJ Resources! James Altucher Twitter: https://twitter.com/jaltucher People! Baca on the Gram: www.instagram.com/realchrisbaca Baca's YouTube: www.youtube.com/realchrisbaca JT on the Gram: www.instagram.com/jared_truby If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Prepare for meetings and trainings so you don't waste everyone's time. Stop being so serious about everything else. Coffee! catandcloud.com/products/subscription Related Episodes! (Corrections Corner) How Will A Barista Make a Living Wage?: https://apple.co/2Zf4TrA Alex Banayan Is Back | The Third Door World Tour: https://apple.co/30h1BFz Resources! Barber Shop Club: https://barbershopclub.com People! Baca on the Gram: www.instagram.com/realchrisbaca Baca's YouTube: www.youtube.com/realchrisbaca JT on the Gram: www.instagram.com/jared_truby If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Alex Banayan is back, and we're so incredibly stoked! His book The Third Door relives his wild journey to interview the world's most successful people about how they started out. Thank you for making time for us in the midst of your world book tour! Mad respect, Alex. Dive in, friends, the water's fine! Related Episodes! Alex Banayan | The Third Door | Rethink What Is Possible: https://apple.co/2TAnJZf Resources! Alex Banayan IG: www.instagram.com/alexbanayan The Third Door Book: thirddoorbook.com/order Jiro Dreams of Sushi Documentary: https://www.netflix.com/title/70181716 Your One Word by Evan Carmichael: https://bit.ly/2YK87rO Cal Fussman IG: https://www.instagram.com/calfussman Emotional Intelligence 2.0: https://www.talentsmart.com/test Baca on the Gram: www.instagram.com/realchrisbaca Baca's YouTube: www.youtube.com/realchrisbaca JT on the Gram: www.instagram.com/jared_truby Cat & Cloud on the Gram: www.instagram.com/catcloudcoffee If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Go ahead and show off your team. What if we weren't afraid to learn from others in the company regardless of rank? Coffee! catandcloud.com/products/subscription Related Episodes! How to Pitch an Idea to Your Boss: https://apple.co/2YrVO36 Communicating With Your Boss | 2018 Sprudgies: https://apple.co/2YKr0pA Resources! USA Basketball Fantasy Camp: https://usabfantasycamp.com JT on the Gram: www.instagram.com/jared_truby Baca's YouTube: www.youtube.com/realchrisbaca Baca on the Gram: www.instagram.com/realchrisbaca Cat & Cloud on the Gram: www.instagram.com/catcloudcoffee If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

This one’s for the coffee geeks, story lovers and history buffs. Meet the man behind our coffee roaster Bill Kennedy, “Head Honcho” of San Franciscan Roaster & Equipment. Here’s his story about going from 20 years in public education to owning both a café and roaster manufacturing company, plus some Science Friday-esque roasting knowledge. Have fun! Coffee! catandcloud.com/products/subscription Related Episodes! Grace Lee | Specialty Coffee Superhero Origin Story: apple.co/2SMQFN2 Jen Swen | I&1s: https://apple.co/2YvbH8c Resources! San Franciscan Coffee Roasters: https://www.sanfranroaster.com/ Baca’s “Buying a Coffee Roaster” video: https://bit.ly/2GxOVlS Guests on the Gram! San Franciscan Roaster Co.: www.instagram.com/sanfranroaster Grace Lee on the Gram: www.instagram.com/gloufree/ Jenni Swenson on the Gram: www.instagram.com/jen.swen/ Hosts! JT on the Gram: www.instagram.com/jared_truby Baca's YouTube: www.youtube.com/realchrisbaca Baca on the Gram: www.instagram.com/realchrisbaca If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

It’s important to us that we have a values alignment with the companies we choose to do business with, and High Brow Coffee is no exception! Wholesale just took a trip to visit this very special café in Franklin, Tennessee. Marc sat down with a couple key players, owner Dustin Sauder and café manager Erich Sandersfeld to chat about the journey to becoming the intentional and caring space that High Brow Coffee + Tea is today. Coffee! catandcloud.com/products/subscription Related Episodes! Partner Forum Planning: https://apple.co/2GquEhY Caveman Coffee: https://apple.co/2LA8GNS Ground & Griddled: https://apple.co/32IGfm2 Calavera Coffee: https://apple.co/2Z7dXiS Resources! High Brow Coffee: www.instagram.com/highbrowcoffee Honest Coffee Roasters: www.instagram.com/honestroasters People! Dustin Sauder: www.instagram.com/dustinsauder Erich Sandersfeld: www.instagram.com/erichsandersfeld Marc Gessler: www.instagram.com/marcymarcgess Yer Boys! JT on the Gram: www.instagram.com/jared_truby Baca's YouTube: www.youtube.com/realchrisbaca Baca on the Gram: www.instagram.com/realchrisbaca Charles on the Gram: www.instagram.com/chukjak If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

It’s not the first time we’ve posed this question, and it certainly won’t be the last. Here’s where we’re at with it at this point of our journey. Owners Chris, Jare and Charles toss around a some ideas, business models and attitudes for owners and employees that might be key. Coffee! catandcloud.com/products/subscription Related Episodes! Creating Sustainable Careers in Coffee: https://apple.co/2XOa417 Gross Profit Per Labor Dollar - How Can Baristas Earn More Money: https://apple.co/2Si0QJ4 Resources! Seth Godin’s Podcast: https://www.akimbo.me Vineyard 7 & 8 (Hi Wesley!): www.vineyard7and8.com People! JT on the Gram: www.instagram.com/jared_truby Baca's YouTube: www.youtube.com/realchrisbaca Baca on the Gram: www.instagram.com/realchrisbaca Charles on the Gram: www.instagram.com/chukjak If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

It's Q & A the Truby and Baca way! You guys asked some banger questions about what success means, how to work with feeling stuck, and actually applying the new ideas we all get fired up about. Real talk, my friends, real talk. Resources! Coffee: catandcloud.com/products/subscription Places! Rosslyn Coffee: www.instagram.com/rosslyncoffee/ Gracenote Coffee: www.instagram.com/gracenoteboston/ Vif Seattle: www.instagram.com/vifseattle/ La Marzocco: www.instagram.com/lamarzoccocafe/ The Hundreds: www.instagram.com/thehundreds/ Humidity Skate Shop: www.instagram.com/humiditynola/ Luminous Coffee: www.instagram.com/luminouscoffee/ People! JT on the Gram: www.instagram.com/jared_truby/ Baca's YouTube: www.youtube.com/realchrisbaca Baca on the Gram: www.instagram.com/realchrisbaca/ If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

How does vulnerability change a discussion? Chris and Jare reflect on the recent Wholesale Partner Forum and jump into some fun topics like owner mental health, why they might apply the forum's teaching format to our own team's education, and why its important to understand your employees as individuals. It might take a really long time, but we also got this idea for world peace. Resources! Coffee: catandcloud.com/products/subscription Related Episodes! Alex Banayan: https://apple.co/2KSwfks Owner Mental Health: https://apple.co/2XhEIV7 People! High Brow Coffee IG : www.instagram.com/highbrowcoffee/ Lox Bagel Shop IG: www.instagram.com/theloxbagelshop/ JT on the Gram: www.instagram.com/jared_truby/ Baca's YouTube: www.youtube.com/realchrisbaca Baca on the Gram: www.instagram.com/realchrisbaca/ If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Alex explains how he planned the 2nd Annual Wholesale Partner Forum from logistics to questions he asked planned attendees! Chris compares internal vs. external hiring and how he reasoned through choosing an executive assistant from a pool of highly like-able and capable peeps. Resources! Coffee: catandcloud.com/products/subscription Never Split the Difference by Chris Voss: http://bit.ly/2YbLHLF Alex on the Gram: https://www.instagram.com/marsemallow JT on the Gram: www.instagram.com/jared_truby/ Baca's YouTube: www.youtube.com/realchrisbaca Baca on the Gram: www.instagram.com/realchrisbaca/ If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

What if conflict were addressed through curiosity and openness? Baca and Jare talk about controversial conversation, communication, acceptance, and what it takes to have a meaningful conversation. Resources! Coffee: catandcloud.com/products/subscription Grown Ass Women Coffee Club: https://apple.co/2Zselbx Reezy Resells Episode: https://apple.co/2MNu03F The Liturgist Podcast: https://apple.co/2KUZBOz NY Times article: https://nyti.ms/2N2w7kC Bad is Stronger Than Good article: http://bit.ly/2IkXNfT Harvard Business Review Praise-to-Criticism Ratio article: http://bit.ly/2wWvD4B JT on the Gram: www.instagram.com/jared_truby/ Baca's YouTube: www.youtube.com/realchrisbaca Baca on the Gram:www.instagram.com/realchrisbaca/ If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

What happens when Chris and Jare skip their pre-podcast chat and press record right away? There's an extra level of candidness and excitement attached to the realizations that come up. In fact, ideas developed organically over the podcast often become major company initiatives down the road. Hindsight is 20/20 and we'll be unpacking what Chris and Jared have learned recently in a constructively critical self-analysis of themselves as leaders. We'll dive into ideas for improvement like referring to values whenever protocol is unclear, and better defining what a leader actually does. Resources! Coffee: catandcloud.com/products/subscription GoFundMe: http://bit.ly/2IxdKhZ Related Episode! Getting Sued by Caterpillar Inc.: apple.co/2M6uZfg JT on the Gram: www.instagram.com/jared_truby/ Baca's YouTube: www.youtube.com/realchrisbaca Baca on the Gram: www.instagram.com/realchrisbaca/ If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

We've got these three amazing people on board today - actors, stuntmen, stunt teachers, professional fighters, podcasters, large-scale event planners and nutrition gurus who also own small businesses. Yeah, just three people! This one's for you if you want to talk about getting out of your way, a bit on nutrition, and how to get shit done while staying balanced. Meet our heros, Lacie Mackey, Tait Fletcher and Joshua Brown. Resources Coffee: https://catandcloud.com/products/subscription Getting Sued by Caterpillar Inc.: https://apple.co/2M6uZfg The Petition: http://bit.ly/2K6CHTX Caveman Coffee: https://cavemancoffeeco.com/ Lacie Mackey IG: www.instagram.com/lacie_mackey Tait Fletcher IG: www.instagram.com/taitfletcher Joshua Brown IG: www.instagram.com/joshuatadami Grown Ass Women Coffee Club Podcast: https://apple.co/2Xcrvce JT on the Gram: https://www.instagram.com/jared_truby/ Baca's YouTube: https://www.youtube.com/realchrisbaca Baca on the Gram: https://www.instagram.com/realchrisbaca/ If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Caterpillar Inc., a company that generated $54.7 billion in sales and revenue in 2018 alone, is suing us in an attempt to cancel our Class 25 trademark to "Cat & Cloud." Baca and Chuck sit down to talk about what this means and how we're moving through it. If you want to help please share and pass this along and share on your social platforms. We appreciate you. Coffee and such: catandcloud.com Baca: youtube.com/realchrisbaca instagram.com/realchrisbaca

Who you do business with says a lot about who you are and what you believe. An endorsement of a company or product is also an endorsement of the culture and values surrounding that company or product. Baca and JT unpack what moves them to want to engage in business with other people, and how some of these values apply to relationships with your employees as well. Resources Coffee: https://catandcloud.com/products/subscription Never Split The Difference by Chris Voss: https://amzn.to/2HeiqtU Holy Kakow. Chocolate For Your Cafe: https://holykakow.com/wholesale/ San Franciscan. Roasters That Work: https://www.sanfranroaster.com/ JT on the Gram: https://www.instagram.com/jared_truby/ Baca's YouTube: https://www.youtube.com/realchrisbaca Baca on the Gram:https://www.instagram.com/realchrisbaca/ If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Some companies invest in leadership training for only the elite few. What would happen if this education were more evenly dispersed into middle-management roles? And what if professional and personal development were part of one shared path, not two? Chris and Jare interview Jonathan Raymond, author of Good Authority and CEO of Refound, a company that is more work culture explorers than typical consultants. We recently worked with them and learned a lot - check it out! Drink coffee with a purpose: https://catandcloud.com/products/subscription Related Episodes! Julia Mayer of Dune Coffee Roasters: https://apple.co/2DMVAY4 Links! Refound website: www.refound.com Peep Jonathan's book, Good Authority: www.refound.com/start The Basecamp book, It Doesn't Have to Be Crazy At Work: https://basecamp.com/books/calm

If you can't identify the things that move your soul, you're in danger of living someone else's idea of awesome. Drink coffee with a purpose: https://catandcloud.com/products/subscription Follow Chris & Jared: https://www.instagram.com/realchrisbaca https://www.instagram.com/jared_truby Chris's YouTube channel: https://www.youtube.com/realchrisbaca Gary Vaynerchuk: https://www.garyvaynerchuk.com/ Cal Newport: http://www.calnewport.com/

Listen to Chris Baca's interview with Guy Kawasaki and you're bound to pick up at least one of the pro-tips Guy casually sprinkles throughout. He's an accomplished author (peep his new book "Wise Guy") and marketing expert who worked on the original Macintosh marketing campaign in 1984, and has continued to inspire others through his writing and talks. We'll dive into some of the tangible thought processes and philosophies Guy lives by. Get ready for some fresh perspective and inspiration to take ownership over your experience! Resources: Get Guy's newest book, Wise Guy!: http://bit.ly/2UAV8lq Website: https://guykawasaki.com/ 1 & 1s with Evelyn Siguenza - Subscribe!: iTunes: apple.co/2WCQlB5 Spotify: spoti.fi/2FOQCeX Coffee!: catandcloud.com/products/subscription

You've probably heard Chris mention that The Third Door novel by Alex Banayan has changed his life and redefined what he believes is possible. It's a novel about Alex's "wild quest" to interview the world's most successful people and understand how they got their start in order to help others get after their own dreams. Chris and Jare got to sit down with Alex Banayan and ask him questions to dive even deeper. This one's great for those who have dreams they are afraid to start, or are seeking clarity about what those dreams are to begin with. Related episodes: Matt D'Avella | The Worst Thing You Can Do Is Nothing: https://apple.co/2v8OVmk Storytelling Tips + Barista Competitions | Q&A Pt. 1: https://apple.co/2Gr5P68 Resources: Get the Book! : http://thirddoorbook.com/order The Third Door Website: https://thirddoorbook.com Alex Banayan IG: www.instagram.com/alexbanayan 1 & 1s with Evelyn Siguenza - Subscribe!: iTunes: apple.co/2WCQlB5 Spotify: spoti.fi/2FOQCeX Coffee!: catandcloud.com/products/subscription

Are you pursuing a creative career or side-hustle? Cool if you are, totally fine if you're not! This week Chris interviews his friend Jeff Newton, an L.A. based commercial photographer and creator of Americano Mondays. This inspiring story's complete with ex-military photography mentors, touring bands, 90's cafe nostalgia, and some really useful insights to keep you moving toward your creative goals. Resources: Jeff Newton | IG: https://www.instagram.com/jeffnewton/ website: https://www.jeffnewton.com/ Americano Mondays | IG: https://www.instagram.com/americanomondays/ website: http://americanomondays.com/book Related Episodes: Matt D'Avella | The Worst Thing You Can Do Is Nothing: https://apple.co/2D57kok The Power of "No." | Dichotomies in Leadership: https://apple.co/2FUPDIQ 1 & 1s with Evelyn Siguenza - Subscribe!: iTunes: apple.co/2WCQlB5 Spotify: spoti.fi/2FOQCeX Coffee!: catandcloud.com/products/subscription

1 & 1s with Evelyn Siguenza - Subscribe!: iTunes: https://apple.co/2WCQlB5 Spotify: https://spoti.fi/2FOQCeX Resources: Matt D'Avella YouTube: https://www.youtube.com/mattdavella Ground Up Show (Baca + Matt): https://apple.co/2ShIG8T Minimalism Netflix Documentary: https://www.netflix.com/title/80114460 Coffee!: https://catandcloud.com/products/subscription

Meet Big Jay from one of our very first wholesale partners, Hawthorn Coffee! We will dive into Big Jay's story and why his time in fire academy helped create the baller coffee director he is today. Also, get to know a bit about the collaborative and uplifting San Diego coffee community! The only coffee subscription you need: catandcloud.com/products/subscription Related Episodes: Hawthorn Coffee episode: https://apple.co/2TTr3Sm Resources: Hawthorn Coffee | website: http://hawthorncoffee.com IG: instagram.com/hawthorncoffee SproCast | Cat & Cloud Crew episode: https://apple.co/2CDNd0p Iron Smith Coffee: https://ironsmithcoffee.com/ Menotti's: http://menottis.com | IG: instagram.com/menottis

Are you guilty of sacrificing fun for your career because you "should?" Chris and long-time friend Julia Mayer of Dune Coffee Roasters sit down for the best episode ever! We'll freak out about small decisions that have made big ripples and why it is okay - if not critical - to keep doing your life-giving hobbies, even when you're getting serious about your career. The only coffee subscription you need: catandcloud.com/products/subscription Related Episodes: Moving Away from the Bar | Self Imposed Guilt: https://apple.co/2W9Vb8V 1&1s | Bailey: https://apple.co/2HEeXFA James Hoffman: https://apple.co/2UEUns8 Resources: Dune Coffee Roasters website: dunecoffee.com | IG: instagram.com/dunecoffee James Hoffman: https://bit.ly/2THO62u Barista Hustle Tutorials: https://baristahustle.com/

Jared's back from visiting Honduras and he's fired up to share why this location will be his yearly origin trip moving forward. Listen in for a closer look at how coffee trade works on a personal level, and take away a couple hot tips for choosing an origin trip that's right for you. The only coffee subscription you need: catandcloud.com/products/subscription Related Episodes: Honduran Coffee Producer Benjamin Paz: https://apple.co/2VQqOUy Coffee Marketing + Employee/Farmer Disconnect: https://apple.co/2THHroi Responsible Green Coffee Buying with Charles Jack: https://apple.co/2SVDPKH Resources: Dune Coffee: www.dunecoffee.com IG: instagram.com/dunecoffee Benjamin Paz IG: instagram.com/benjaminpaz

Chris dives into part two of Q + A hitting some practical topics like time management, coping with negative past experiences, monetary and cultural costs of employee turn over, how barista competition skills have carried over, and food for thought if you are curious about becoming a cafe owner. Enjoy! The only coffee subscription you need: catandcloud.com/products/subscription Related Links: Jared's interview on Business of Fitness | Podcast by Jason Khalipa : apple.co/2ExCG7b Reezy Resells | Food Stamps to Freedom: apple.co/2GZsDeQ Digital Minimalism by Cal Newport: amzn.to/2SgZ9tV The Third Door by Alex Banayan: amzn.to/2NljBc6 James Altucher Show: jamesaltucher.com/podcasts/ Jen Gotch Podcast: apple.co/2LaqfRi Jacko Podcast: https://bit.ly/2JbaP1R Building A Story Brand with Daniel Miller: apple.co/2DEtECO

Chris Baca answers your burning questions from the gram! We'll cover a wide range of topics including why we sell our coffee in a 10 oz. bag, perspectives on social media, and a useful way to weigh risk. The only coffee subscription you need: catandcloud.com/products/subscription Hot Links: Baca's Ground Up Show interview w/ Matt D'Avella: Video: https://bit.ly/2SPuU2z Audio: https://apple.co/2ShIG8T La Marzocco KB90 Video: https://bit.ly/2T7WZkQ Digital Minimalism by Cal Newport: https://amzn.to/2SgZ9tV Deep Work by Cal Newport: https://amzn.to/2TXn4QU The Third Door by Alex Banayan: https://amzn.to/2NljBc6

We're proud to have rolled out our Equity Program! Meaning Cat & Cloud has 4 new part-owners from our bad to the bone team, so find out how and why. We'll also share how to better your odds at hearing back from busy people, and why we think drawing from existing ideas can be the bomb dot com. The only coffee subscription you need: catandcloud.com/products/subscription Relevant Pods: Alex | How to Pitch an Idea to Your Boss: https://apple.co/2V8U2Or Grace | Specialty Coffee Superhero Story: https://apple.co/2IkRBGX Tanner | 1&1s : https://apple.co/2EiczCc Kristen | 1&1s : https://apple.co/2EhlGmz Resources: Wall Street Journal Article (scroll down to "Buzzworthy Videos"): https://bit.ly/2tmqqB7 The Third Door by Alex Banayan: https://amzn.to/2SI2LdI Tim Farriss' Cold Email Template: https://bit.ly/2z1f2Pm Evan Charmichael Youtube Channel: https://bit.ly/1LKFZHk James Hoffmann Youtube Channel: https://bit.ly/2gekpSj James Altucher on "idea sex": https://bit.ly/2T1g6wX The Coaching Habit: https://bit.ly/2RTZ7sM

This week we'll share some tools for how to bring an idea to your boss! You're about to own an idea and follow through and it's gonna be tight. The only coffee subscription you need: catandcloud.com/products/subscription Resources: Alex's Book | Legacy by James Kerr: https://amzn.to/2GkAoeO Related Episode (G & G): https://apple.co/2TKtKBG Ground & Griddled: www.gandgbmore.com IG: www.instagram.com/gandgbmore The Charmery IG: www.instagram.com/thecharmery

When does copying become stealing? Also, learn the story behind the weird little drawing that is the Cat & Cloud logo. The only coffee subscription you need: catandcloud.com/products/subscription Relevant Episode: Generation Whatever | Final Riffs of 2018: https://apple.co/2D95Ubw

Risk doing something that excites you or do nothing? You know what we think you should do. Also, why being besties with your team might be selfish...Where are my friends though? The only coffee subscription you need: catandcloud.com/products/subscription Resources: Reezy Resells | Food Stamps to Freedom episode: https://apple.co/2sDtHLZ R.O.A.D. Podcast: https://apple.co/2RVv2Nf DJ Impulse IG: https://www.instagram.com/djimpulse DJ Excel IG: https://www.instagram.com/excelagram Jen Gotch podcast (Therapy episode): https://apple.co/2UfSLEJ

How to come up in the game when the odds are stacked against you: Foster care runaway, teenage dad, pushing packs, pirating cartoons and a few really cool shitty jobs. Sound cray? Yeah, we think so too. Peep game. The only coffee subscription you need: catandcloud.com/products/subscription Resources: Real Chris Baca video: https://bit.ly/2SVnczM Reezy Resells: https://reezyresells.com/ Mike Reezy Youtube channel: https://bit.ly/1QlcxaJ

We discuss a handful of books that helped us last year and share ways we've applied them in our lives. Also - thoughts behind office hours, goal-setting, and leading up the chain of command. The only coffee subscription you need: catandcloud.com/products/subscription Resources: Relevant episode: https: https://apple.co/2D1QQxH happylilmistake by Kristen Hutson insta: @happy.lil.mistake | shop: https://rdbl.co/2M0Ml9K James Altucher Podcast: https://jamesaltucher.com/podcasts/ StrengthsFinder: https://bit.ly/2fZnIuO Books! Choose Yourself by James Altucher: https://amzn.to/2VAsEd1 How To Be A Boss by Justin Kerr: https://amzn.to/2LVK3IM How To Write An Email by Justin Kerr: https://bit.ly/2FgqSrR The Coaching Habit by Michael Stanier: https://amzn.to/2TAax5c The Road Back to You by Ian Cron: https://iancron.com/books/ The Enneagram Made Easy by Renee Baron + Elizabeth Wagele: https://amzn.to/2H0lOKI Extreme Ownership by Jocko Willink + Leif Babin: https://amzn.to/2QuzcpH The Dichotomy of Leadership by Jocko Willink + Leif Babin: https://amzn.to/2Ha7vTI Discipline Equals Freedom by Jocko Willink: https://amzn.to/2H0ooR1

What do cream cheese frosting and brining your own steak to Christmas dinner have in common? This plus all of life's other hard questions finally answered. You're welcome. The only coffee subscription you need: catandcloud.com/products/subscription Resources: 1&1s | Kristen | Cat & Cloud Coffee Podcast: https://apple.co/2TjE3MA

Chris, Jared and Charles head to the hot springs to get dialed for 2019! They reflect on the importance of values alignment for business partners, open and honest communication, and the necessity in taking time to plan. We'll take a peek into personal and professional challenges that preceded opening Cat & Cloud Coffee and how those helped shape the owner's and company into what they are today. The only coffee subscription you need: catandcloud.com/products/subscription Resources: "Guatemalan Bungalo Party" pod episode: https://apple.co/2EPd2gN The Coaching Habit: https://bit.ly/2RTZ7sM

The Sprudgie Awards + Voting Ballot: https://sprudge.com/sprudgies We we're nominated for a few Sprudgie Awards! Chris and Alex shed some light on they ways they plan for speeches and videos, then dive into the downsides of direct comparisons and importance of constructive feedback flowing both ways, both down and up the chain of command. The only coffee subscription you need: catandcloud.com/products/subscription Resources: The Sprudgie Awards + Voting Ballot: https://sprudge.com/sprudgies Coffee Professionals Skate Deck: https://bit.ly/2Br1GLE The SproCast: https://apple.co/2R77mod Jen Gotch insta: @jengotch Matt D'Avella: http://mattdavella.com/

Jared doesn't miss his appendix, Chris hates hospitals, and the two reflect on major "aha" moments in their respective leadership journeys and explore the opportunity in saying "No." The only coffee subscription you need: catandcloud.com/products/subscription Resources: The Coaching Habit / Box of Crayons: https://bit.ly/2RTZ7sM It Doesn't Have To Be Crazy at Work: https://basecamp.com/books/calm

Former World Barista Champion James Hoffmann has been commenting on the modern specialty coffee movement since 2004 and shows no signs of stopping now. He talks with Baca about tipping culture, sustainable and equitable green buying, wholesale coffee, big specialty coffee buyouts, and more. So many gems in this one - enjoy! The only coffee subscription you need: https://catandcloud.com/products/subscription James Hoffmann YouTube: https://bit.ly/2gekpSj World Atlas Of Coffee: http://www.theworldatlasofcoffee.com/ Chris Baca Video Interview with James: https://bit.ly/2QileLJ

Being an effective leader isn't always what we imagine it to be. How can we use our own seemingly negative personality traits to our advantage to teach, learn, and grow? How can we practice what we ingest? Baca and JT unpack it for you. The only coffee subscription you need: https://catandcloud.com/products/subscription

Where did these beautiful machines that make this lovely liquid come from? How do they work? Baca takes you on a magical journey through time and space to find out. The only coffee subscription you need: https://catandcloud.com/products/subscription Sources: Smithsonian Article | https://bit.ly/2ACmOR9 Wiki | https://bit.ly/2FjrNcM Gaggia | https://www.gaggia.com/legacy/ La Marzocco | https://bit.ly/2w7v8mb Espresso Vivace Archives | https://bit.ly/2JZ3UWu Prima Coffee | https://bit.ly/2QDpdQ3

You can effect change at every level. It's not always easy and doesn't always happen quickly, but don't discount your contribution. The only coffee subscription you need: https://catandcloud.com/products/subscription

How do you go from working a lift in Tahoe to owning a coffee company with your brother? Brayden Estby from 11th Hour will tell you! The only coffee subscription you need: https://catandcloud.com/products/subscription 11th Hour: https://eleventhhourcoffee.com/ 11th Insta: https://www.instagram.com/11thhourcoffee/

Baca and Alex break down the new book from Basecamp aptly titled: It Doesn't Have To Be Crazy At Work. The only coffee subscription you need: https://catandcloud.com/products/subscription

Pour over coffee - it's coffee and water but what else? Baca will tell you. The only coffee subscription you need: https://catandcloud.com/products/subscription

You pick what's right for you - this is just us. The only coffee subscription you need: https://catandcloud.com/products/subscription

It's been 2 years. Thank you for allowing us to be a part of your life! The only coffee subscription you need: https://catandcloud.com/products/subscription Chuck Jack: https://www.instagram.com/chukjak/

Our green buyer Charles Jack breaks down why buying against the C Market alone could leave producers and roasters high and dry. A must listen for any serious coffee professional. The only coffee subscription you need: https://catandcloud.com/products/subscription Chuck Jack: https://www.instagram.com/chukjak/

Evan is one of the most driven and positive forces we've ever met - if this isn't inspirational please check your pulse. Big Step Tampers In Stock!: https://catandcloud.com/ Calavera: Calavera Coffee!

When Baca screws up Alex is there to hold his hand. the goods: http://catandcloud.com/

Fame never lasts Al. the goods: https://catandcloud.com/

Posing a heavy question which we have no good answer to. the goods: https://catandcloud.com/

Hard conversations > no communication. the goods: https://catandcloud.com/

Ever had something stolen from you? Us too man. the goods: https://catandcloud.com/ Simon Sinek Why TED Talk: https://bit.ly/1fJPwPe Coffee Sprudgecast: https://sprudge.com/tag/coffee-sprudgecast

We went on a trip and recorded a podcast in a van with no air conditioning. Maybe not our best work but it's all uphill from here. the goods: https://catandcloud.com/ Hawthorn Coffee: http://instagram.com/hawthorncoffee/ Menotti's: https://www.instagram.com/menottis/

Joel drove to California to buy a car part. Then we talked shop about life. the goods: catandcloud.com/

Kat makes an awesome zine! You can buy it at the link below. If you want anything else you'll have to listen to the podcast duh. Get the Zine: https://www.coffeepeople.org/ Look at Pictures: https://www.instagram.com/coffeepeoplezine/ Submit Your Work!: kat@coffeepeople.org Fun Fact: For every issue sold, $1 goes to a different charity that benefits coffee folks. Issue 02 is benefitting a shop in Denver called Prodigy that works with youth who’ve had a hard time finding success in traditional work/school settings. the goods: https://catandcloud.com/

Ever wondered how much money you should be expecting from your employer? Here are some questions to ask and some things to ponder. the goods: https://catandcloud.com/

the goods: catandcloud.com Everyone looks good in a five panel. Wilbur Curtis: www.wilburcurtis.com/ Steeped Coffee: steepedcoffee.com/

the goods: https://catandcloud.com Dolla dolla bill y'all. Wilbur Curtis: https://www.wilburcurtis.com/ Steeped Coffee: https://steepedcoffee.com/ James' videos: https://bit.ly/2sBCfDM https://bit.ly/2JC4IQh Baca's video: https://bit.ly/2JHbh7g

Nick McPherson aka @nickgoeswild talks about his journey from slinging pizza to starting his own coffee roasting company. A must listen for anyone with a dream. The Goods: https://catandcloud.com/collections/merch Juno Coffee Roasters: https://junoroasters.com/ Steeped Coffee: https://steepedcoffee.com/ Wilbur Curtis: https://www.wilburcurtis.com/

How can you organize your life when your to-do list is never ending. Enter the 6 week project cycle, courtesy of Basecamp! New Shirts: https://catandcloud.com/products/yin-yang-t Steeped Coffee: https://steepedcoffee.com/ Baca's Basecamp Video: https://www.youtube.com/watch?v=dC-gBEYu7uo

the goods: catandcloud.com Valor Coffee is the brainchild of three best buds from Atlanta. They started as a catering / events cart, are currently popping up at a co-working space, and are pushing towards their long term goal to have several brick and mortar stores. They're all about Mission, Vision, and Values and we're proud to have them as part of our Wholesale Partner Program. ^__^

Why is it so hard to build a career in an industry centered around one of the worlds most heavily traded commodities? Chuck will tell you! the goods: catandcloud.com Gross Margin + Sales Mix info: https://catandcloud.com/pages/gross-margin-category-margins-sales-mix This Week: Creating Sustainable Careers In Coffee | Chuck's SCA Expo Talk Broken Down

The goods: catandcloud.com Ever wonder if it's worth it to go to SCA Expo? Allie and Matthew will tell you on this episode of the Cat & Cloud Coffee Podcast. Find Allie + Matthew here: Allie: instagram.com/avocado_allie/ Matthew: instagram.com/coffeecorgis/ This week: My First SCA Expo Experience w/ Avocado Allie + Matthew Ryan

The Goods: catandcloud.com This week: Brant Curtis Of Wilbur Curtis / Curtis Brewing(Imagine That)

The goods: catandcloud.com What happens when you're new to a sub-culture? What happens when you're established in a sub-culture and you see new people joining in? How do you treat other people in general? Also SCA excitement!

Damian Chavez Video: https://www.youtube.com/watch?v=YnE9eTj9Iag&t=25s 5 Panel Hat: https://catandcloud.com/collections/merch/products/cat-cloud-5-pannel-cap Map It Forward: https://mapitforward.org/20-april-2018 This week we recap a portion of our trip to Honduras, kick around the idea of direct trade, and discuss the disconnect between how we look at people who grow and pick coffee, and how we look at the people in our organization. One of our favorite episodes to date!

Education is serious business. Mckenzie talks about organizational values fits, lesson preparation, turnover rates for first year teachers and much more on this special episode! catandcloud.com

Noah is a partner at Cafe Imports and dedicated husband, father, and cross fitter. Hard to introduce someone like him so lets just say if you like good people with good stories and want to feel like a better human - you should give this a listen.

Dana Andrews is a Coffee Trader at InterAmerican coffee. She tells us how one ends up being a coffee trader, what customer service means to her, and why beach volleyball is slowly edging out basketball.

Grace is one of our first employees and now runs our roasting operations. Listen to hear one of the most epic specialty coffee origin stories I've ever heard told by one of the most caring people on the planet. Magic vibes: catandcloud.com

This week: 3x World Latte Art Champion and all around peoples champ Christopher "Nicely" Alameda and musical, tech, crypto currency, cultural compass and self-proclaimed hype man Derek Taylor talk what inspired them to bring Menotti's Coffee Stop into the world, being a part of a neighborhood with such a rich history, and listening to the vibes of the world. Watch the videocast: https://catandcloud.com/ Enjoy a free Bird ride on DGT: https://gift.bird.co/TWGV/6UTUGowcuK

This Week: Online Courtesy. Struggling with your Yelp reviews or Instagram comments section? This is for you. The Goods: catandcloud.com/collections/all

Here we are again. catandcloud.com is your friend.

Enter the Chuck! Why don't baristas make more money? Can baristas make more money and if so, what needs to happen? How does minimum wage effect this? Will the coffee shop as we know it even exist in the future? The goods: https://catandcloud.com/collections/all

We get asked all the time what's the best path for starting a coffee career. We're not quite sure but here are a few things we think about. Home base: catandcloud.com/collections/all Starting Your Coffee Career? | Cat & Cloud Coffee Podcast

Is your coffee too old? Probably not. Find the hot stuff here: catandcloud.com

Happy New Year from all your homies at the Cat & Cloud Coffee Podcast. Will we have a new location next year? We hope so.

This one's early as Soundcloud won't let us schedule posts (wtf, libsyn here we come) and there's no way I'm touching my computer this weekend. CB & JT together again for the Cat & Cloud Coffee Podcast. Also it's (almost) Christmas. If you don't celebrate Christmas we hope you're having an excellent Friday!

How does a guy with a masters from N.Y.U. navigate wholesale at a Specialty Coffee company? It's all in here.

Cat & Cloud co-owner and green buyer Charles Jack aka Chuckjack, sits down and talks to us about geisha / gesha ( is it worth the money?) and hips us to how that magical thing called cash flow works. Check this episode out on YouTube: http://bit.ly/2jx3VrM Holiday Blend is here: catandcloud.com/collections/all/products/holiday-blend

Why is that guy so mean? This one's coming on a Sunday and we're inching closer to a Monday upload. Check the Cat & Cloud Holiday reward on the Steeped Coffee Kickstarter: kck.st/2j4kCKE New Cat & Cloud Sweatshirts!: catandcloud.com/collections/merch/products/staywarm

We're into the holiday season and it's time to spread the love. Here's what we're stoked about today! Cool stuff: catandcloud.com/collections/all

Local mom and pop shops do have it tough, but we think there's hope! Holiday Blend now available: catandcloud.com/collections/coffee/products/holiday-blend

Our friend Josh had an idea to put coffee in a bag to enable people to make tasty coffee wherever they may be. It's a bit more complicated than it sounds but listen in for the full details, and check out his Kickstarter! Steeped Coffee Kickstarter: kck.st/2j4kCKE Website: steepedcoffee.com Our talented videographer friend Chris Chandler: christopherandcompany.tv // Also sorry for the reverb everyone, I think we had some mic phasing issues. We're actually getting some monitoring headphones next week to make sure you never have to hear this again. Winter is coming: catandcloud.com/collections/all

Who shaped us early on in our journey through coffee. Here are a few with more to come. 5 Panel Hats back in stock!: https://catandcloud.com/collections/all/products/cat-cloud-5-pannel-cap Coffee Spanish For Coffee Buyers: http://coffeespanish.com/ Brent Fortune Episode 1: http://apple.co/2AgzNVg Brent Fortune Episode 2: http://apple.co/2lJJwjy

12 strict pull ups will change your life. I actually like Gary Vee. fresh new swag: https://catandcloud.com/collections/all

Why is Heather Perry so smart? This and other nuggets from this years New York Coffee Festival.

Maria has been a driving force in the Specialty Coffee Industry for decades. The amount of knowledge and experience she carries is second to none. This podcast is packed full of information and we're really just scratching the surface. A special thanks to Maria for joining us and enjoy! Cool coffee stuff: https://catandcloud.com/collections/all Our YouTube channel: http://bit.ly/2fRQ1i8

Happy National Coffee Day! We were fortunate enough to have these two talented magicians from Equator Coffee roll through Santa Cruz today. Here's to getting to know people on a deeper level!

Should you be able to take home work documents? We think so.

Get in where you fit in. Throwdown Event: http://bit.ly/2x2xlD2 Blue Bottle / Nestlé thoughts vid: https://www.youtube.com/watch?v=vcuXsc3j0jY&t=6s

Should it be all about the farmer? Latte Art Throwdown Sept 16th!: http://bit.ly/2vLvJts Calavera Coffee Gofundme: https://www.gofundme.com/calavera-coffee

This week we dive into everyones favorite topic: "How on earth can I be cooler than I already am?"

There's more to life than being a superstar barista - we promise.

Ever wonder what your boss is doing when they're not with you at the cafe? We can't tell you, but we can tell you what we're doing!

How do you get money to start a business? We're not experts but here's what we did.

How we hire and promote within our company, why management isn't for everyone, and understanding the weight that your words and actions have as a leader.

We sit down with our wholesale magician Alex Marse to chat about his experience at the Disney Institute. We go pretty hard with external education - but is it even worth it? Also our dear friend Evan Morris is pursuing his dream of starting his own coffee shop and needs your help. Evan is one of the most kind and passionate baristas we know, so we can't help but give him a plug. Check out his Gofundme here: https://www.gofundme.com/calavera-coffee Even if you can't donate, sharing the campaign helps so much. Thanks foe listening and have a great weekend!

We sit down with graphic designer and illustrator extraordinaire - Kevin Tudball. From his work with Verve and Four Barrel, to his journey of entrepreneurship and becoming a freelance designer, this one has the goods. Check out the amazing work he did for us here: catandcloud.com/collections/all If you're interested in Kevin or his work you can find him at kevintudball.com or @kevintudball wherever quality social media is happening.

We roast a batch of coffee and take you along for the ride. What's going on in there? Now you know. We apologize for the podcast lag - the new store has us way busier than we anticipated. Thank you for sticking with us through these times we'll be back with regularly scheduled content so soon (we promise).

Baca and Alex talk about the implications of getting into the multiroaster game. Multiroaster or not we firmly believe in doing business with people who share your values and vision. As with most things in life the wholesaler / retailer relationship is a two way street and identifying a plan or target clientele will help you build a program with a strong foundation. Enjoy!

Chris and Jared talk about what goes down at orientation, how they first got introduced to barista competitions, and why they were motivated to do them in the first place. We have a fathers day sale going on through this Sunday the 18th at midnight, so if you want to get 10% off for someone special in your life, head on over to catandcloud.com to get the party started!

It's Jared's birthday! I didn't know what to get him so I got him this podcast. Listen in to learn more about this crazy character.

Part 1 of Baca's SCA Expo presentation - specially converted to podcast form. He chats things small independent businesses can do to capture larger market share and have more successful, sustainable businesses. What do people want in a coffee experience? What is good coffee? Should roasting be transparent? All this and more! Endless Bummer T Now Available: http://bit.ly/2smq6Rn Have questions? Email us at podcast@catandcloud.com

In the 2nd part of the podcast Jared continues to talk about ways to simplify delivery, operations & training. He speaks on how to self analyze & plug yourself into places where you will be most valuable. Beyond that he speaks to some philosophies that Cat & Cloud has & how they use intent in what they do. Hopefully this episode, in tandem with the last, can help you focus on improving your company culture. Cheers Wilbur Curtis!

This episode is one of two educational ones around creating culture. Both Baca & Jared gave lectures at the Specialty Coffee Expo in Seattle. They were both asked to post their lectures for others to learn from. If you are in leadership, own a business or want more insight into how Jared, Baca & Charles approach business, this is your episode. Pt. 1 includes Values & Hiring Practices. Enjoy!

This episode is full of real talk, updates and fun. As we continue to push toward a 2nd store life continues to be busier and harder to manage. We let you in on it and debrief a bit more about the SCA barista competition. There have been some blogs and ideas thrown around on how to create a more exciting and consistent competition experience for both competitors and spectators. Enjoy the convo. Oh and hear about Jared's Vasectomy. Super tight. Shout out to Wilbur Curtis!

Taylor is a crusher of a roaster out of Amarillo, Texas. She just placed 3rd in the US in the roasting competition and runs the Evocation roastery. In this episode we talk about Taylor's first experience at the Global Coffee Expo, what she does to prepare for competitions and a bit about her life. If you like roast curves, fun conversations and insights into our epic industry than holler. This is a fun one. Thanks Wilbur Curtis

We are up to our neck in preparing to open the new shop, SCA hangover etc. This never made the internet before we left but it's up now. We have guests being lined up as we speak and cannot wait to get back to it. To those who came to our lectures, thank you. They will be available soon via our website and podcast. Thanks Wilbur Curtis as always!

We take some time to recap Australia & what it's like to visit the other side of the world. We answer a question or two and speak into some of our past experiences at the US Barista Championship's, The Specialty Coffee Expo & speak a bit about how our lectures are going. If you want to know more of the history of coffee from our perspective, have some laughs and learn some things through our rants, this is your episode. Thanks Wilbur Curtis for your Support!

Tim Williams & Tim Varney have set out to accomplish some fun and exciting things. Through the W.A.C. (World Aeropress Championships)and the Bureau Collective these tight bros have made an awesome new footprint for themselves and specialty coffee. They are straight out of Melbourne and have worked with Intelligentsia, Tim Wendelbo and many others in fields expanding from the culinary, to the green coffee sourcing side of our industry. These lovely mates sure do know how to make us warm and fuzzy. Enjoy & Thank You Wilbur Curtis

Specialty Coffee to a burn from the latest UK McDonalds commercial and we kind of love it. Join us as we break down the commercial and deliver our thoughts on how they marketed, the attention to detail & their intention. Thank you so much for sharing this journey with us! Thanks, Wilbur Curtis

In this episode we talk a bit about our origin stories, both personal and Cat & Cloud. Through reflection on this we speak to the power of dedication vs. passion or doing what you love. We speak to the trials of commitment and share some personal stories about achieving goals in the face of hardship. We also speak on ways to stay motivated by sharing stories of the things that help activate us. Enjoy! Thanks Wilbur Curtis for The Love!

We are overwhelmed but still plugging away. In this episode we talk about some up and coming events in Australia & Seattle as well as a few local talks. We answer some listener questions on taking orders, roasting decaf, curves & the fun one...Tipping. Tipping is a big talk and we weigh in a little more about how we perceive tipping and some ideas for those who are potentially trying to rid their business of the tipping process. WE also talk turnover and growth opportunities. Cheers and thanks to Wilbur Curtis

In this episode we talk about our approach to steaming & creating drinks. Do we change our approach for different drinks? We also answer a little questions surrounding opportunities to change paths and what you should consider. Finally we talk about some of the hard guests that come through the doors and ways to approach them when they are having a bad/hard time. All that and more on this episode. If you want to help Baca gather information for his lecture at the Global Specialty Coffee Expo - here's a quick six question survey that will change his world: surveymonkey.com/r/roasted

We are still plugging away on the long list of questions from guests and the most poignant one in this episode refers to the Barista. Why do we place all the emphasis on the Barista in this coffee culture. How come they are the "cool" job. Why do we put all of our emphasis in the cafe experience on the interaction with Baristas specifically? All of that and more on this episode. Thank you as always to Wilbur Curtis!

Couple of fun updates from our lives alone with follow up questions. Do we think External education is worthwhile? Why did we get an SBA loan? Do we think investors are good or bad? Why do we give our team $20 to gift drinks? All of this and more on this weeks episode of C&C podcast. Thanks Wilbur Curtis!

We partially answer a few questions for Unpacking Coffee, another coffee podcast and then jump into a few questions about communication, teamwork, & our past. Learn about our struggles with leaving previous companies and pursuing our dreams & celebrate our 100th episode with some classic melodies. Cheers & Thanks to Wilbur Curtis

Listen to our first ever Live Podcast at the KEXP radio showroom in Seattle where La Marzocco has their first cafe. We take questions from both the internet and the audience: Thoughts on farmers, NDA policy, Roasting, Dialing in and all things great. Special Thanks to LA Marzocco & KEXP for being such great hosts! Enjoy & Thanks to Wilbur Curtis. We have Coffee Subscriptions available @ catandcloud.com

We had a live Instagram video asking what questions we should answer and so here it is. We close out 2016 talking about our highs & Lows as well as ranting about giving away drinks and how it affects us all. If you haven't, please vote for us at sprudge.com/vote for best coffee podcast, best new cafe & Real Chris Baca on Youtube. We appreciate you all and Wilbur Curtis for the love this year!

What are some of the tipping models? What do we think about cafe tipping? Sharing knowledge is hard, here's why we think posturing yourself to share and be confident is wise. What's up with trying to improve and implement service in places that are already established? How does the layout play a role? All that and more on this episode of the Cat & Cloud Coffee Podcast. Thanks, Wilbur Curtis for the love!

WE have been nominated for best coffee podcast, best coffee video & best Cafe. Vote Cat & Cloud & Real Chris Baca at sprudge.com/vote In this episode we interview Anne Nylander who has taken on consulting after her long stint in coffee. She has worked with the Specialty Coffee Association of America, Starbucks & more. She talks of her story, asks us some questions about our Values & how we are applying them and walks us through some of the vision for how she hopes to help you. We talk trends, focus & many other fun things in this full on loco episode.

Liz Chai is an avid coffee lover with a background in design. She fell in love with coffee in Atlanta through Octane & Counter Culture Coffee companies. Through the years she has helped with Aeropress Championships, Photographed, Freelanced as a writer and done part time barista work. She has learned a lot through traveling. She took her airstream trailer on a tour of the US while in transition to Portland, Oregon, where she lives now. Enjoy!

Scott Rao has written multiple books about coffee roasting, extraction & theory. His story includes founding coffee shops, studying physics, traveling, blogging, writing & everything in between is very fun. IN this episode he talks application, perspective, context & answers many questions. If you ever wondered, WHO IS SCOTT RAO? Now you can know.

This episode is super fun. We answer some questions about cafe flow, operations, dialing espresso & tasting varieties. We talk about top gun, beans not seeds, and just have a fun time. In a world of running a coffee shop it's nice to blow off steam and reflect on how proud you are of whats happening. Thanks for listening and thanks Wilbur Curtis for everything!

We had the opportunity to visit San Diego & the coffee scene down there. We worked along side Dylan & his father at Hawthorn Coffee in North Point. This episode shares some of that story, the background on the cafe and a bunch of Baca's beautiful voice. Enjoy! Thanks Curtis!

Have you ever heard the term 3rd wave and wondered why we use it, or why people talk about coffee and waves together? This is your episode. We talk Starbucks, Peets, Specialty Coffee, Espresso Machines, La Marzocco & More. This episode has some good history and classic trubaca trash talk. Fun right?

People keep asking how we tuned our espresso machine to make coffee. It's definitely different than brewing espresso and a lot of fun. Chris also rants about serving espresso, dialing in espresso & whether we make it too hard on ourselves. Perhaps we do. Cat & Cloud loves you a lot.

What are some strategies to keeping your grind setting consistent when making a lot of coffee? What are our thoughts on keeping your hoppers clean? How can we reduce waste & what are some things we do at our shop? That and many more fun things in this episode. We recorded in our shop & have some random guests say hi from Verve, Chromatic, St. Frank & Temple. Cheers

Chris is out with the Flu so Jared takes us on a ride through a few service opportunities, answers some questions & updates us on the busyness of opening a cafe. The shop has been open for 2 weeks and it's been insane. How did the motivational based/values based interview questions work for Cat & Cloud? How did Cat & Cloud prepare and pre-market themselves to aid in their attempted success? Check and see. Shout out to Califia & Wilbur Curts

Benjamin Paz is a Honduran coffee producer who is near & dear to our hearts. He has produced award winning coffees & we are happy to have one of them in our shop. In this episode we talk about his history, what relationship/direct trade means to him, how it has affected him & his country as well as what motivates him. We also talk about the impact of specialty coffee growth at the producer/farmer level when we grow our industry with passion & love. Thanks Califia & Wilbur Curtis

Chris & I decided to soft open the cafe & it's been super fun. We talk about the challenges as well as how an epic team can soften the blow of how daunting it can be to get running. We also answer a question about approaching roasting & beginning the journey down the road to potentially opening your own place. Thanks for listening, sorry this is a day late. Thanks Curtis & Califia

In this episode we speak on some of the philosophies we have in our attempts to treat employees with value. We talk about incentives, ideals, profit sharing, & why we are willing to invest in our team. We also talk about medical benefits, the challenges of opening a new company & emotionally connecting with our team. Plus, we answer a couple of questions about Geisha, by the cup & dialing in. Cheers! Thanks Califia & Curtis Brewers!

How do we stay motivated? Do we dislike the French Press? How's the shop coming along? Is our crew tight? DUH. Who are we looking to sell to? What are some of our strategies and beliefs? Do we think 2nd wave shops are in jeopardy? What's a clever? Listen & we'll share a bit. Thanks Califia & Curtis

Jasper is one of the most passionate women we know. She cares very deeply about the coffee craft & it's contagious. She is heavily into the BACC, has competed in barista competitions & is an educator for Ritual Roasters in San Francisco. She talks women's rights, calls us out a bit & speaks about what drives her. This is a must listen.

Ever wondered what we thought of restaurant coffee? Ever wondered how we would approach a new market? See what tasks Jared used in helping open Verve Coffee Roasters original location & hear Baca's approach to training. Also, Wholesale? What do we believe it should be about? Sourcing too. All in a short episode of awesomeness. Cheers.

Jen is pretty seasoned with roasting & her drive to follow her passions is encouraging. This is a very strong woman in life, not to mention coffee & should be considered a role model to all. Jens story is entertaining and educational because of her persistence in self growth. In this episode we talk about Jens presence in roasting for companies like Ecco, Blue Bottle, Royal Coffee & more. From mentorship, to different roaster, to her time in Mexico, to being a mom, this episode has it all. Jen shares a bit of knowledge on roasting profiles as well in giving us a hot tip on how to approach a frustrating coffee. This episode is full of sweetness. Like our coffee. Thanks Jen

We are getting close to finishing our buildout & people have been asking us about our approach. How do we roast, how do we blend, how did we pick our location & many other fun things. This episode is definitely worth a listen & a share. Thanks, Cat & Cloud

Brandon Paul Weaver hails out of Seattle as both a Competition Barista & a Bar Tender. In this episode we talk about our first coffee experiences, views on specialty service, and the parallels between bar tending & being a barista. Brandon helped start Slate Coffee, worked at Zoka & is a pillar of the Liberty Bar which has been renowned for its imaginative cocktails. This guys kicks all the corn. Enjoy.

In this episode we talk about the stereotypes around coffee aging. When is coffee to old? Is it possible to have coffee that is too fresh? We give you our thoughts. We also talk about the World Barista Championships & our views on some alternative approaches. Are Barista Championships reflecting the general coffee industry correctly? Finally we just talk a lot in this episode about what is going on in our brains after a major roast day. Party on.

Managing time and projects is hard & takes a certain level of skill. A lot of the time that skill is not inherent but learned. In this podcast we talk about the different techniques, disciplines, & applications we use to ensure we manage our time properly. How do we stay motivated? How do we get the most done? How are we efficient? How do we stay focused? Learn that & more on this weeks episode of the Cat & Cloud Coffee Podcast.

Chris & Jared dive into some guest questions & give their beliefs on cold brewed coffee, why they don't like it & how they will approach it. Anthony Bourdain had some words about specialty coffee & his feelings toward the specialty coffee stereotype that the boys address as well. This episode is sure to have people loving & disliking the trubaca duo.

Chris & Jared are hot off finishing a roast day & answer some questions. Topics of Roasting, Cafe Culture, Stereotypes, Milk Alternatives & overall classic Trubaca stuff comes right at you. Back to our regular podcast schedule next week. Stay Gold!

Tonx Continues the journey with us talking intelligentsia, hipsters, service, subscription services, blue bottle & so much more. The story of Locol, a new healthy fast food venture with amazing coffee quality is part of this episode. Big shout out to Califia for being our first sponsor.

Tony is better known as Tonx. He was a roaster for multiple respected specialty coffee companies, founded the first successful coffee subscription service & does the coffee program with Locol, a high end fast food company with Micheline Chefs at the helm. He has deep roots in the coffee world & shares a portion of his journey in this episode. Typical banter ensues.

What do we think about Social Media? How do we mean to use it & what attracts us? Hear us answer some questions on authenticity, intention, & other ideals. We also speak on hiring, application of values in the interview process & how to approach as a hiring manager. Hope you enjoy!

Deaton has worked for Toby's Estate, Intelligentsia, & is now on his own venture, Take Flight Coffee. Deaton has been a green coffee buyer, coffee roaster, & semi professional singer. In this episode he talks about his approach to roasting, starting his own business, and delves into the cultural differences between Australia & the US. Deaton speaks to his approach on roasting in a roaster centric way & speaks to what he believes he gets from his coffee. As always we speak of stories, philosophies & the past. Enjoy!

Chris & Jared talk a bit about the interview process for Cat & Cloud. They share with you their official company values & how they believe the value system should work. This episode has take aways for any start-up as well as any business focusing on structure, intention & continuity for their company. There is also an update on the build out & kickstarter for C&C. Enjoy

Happy Birthday to the 1&1! A drink Chris & Jared created in 2010 that has been used on many peoples menus across the world. The quick history is shared at the beginning of this episode. Chris & Jared dive into answering questions about home brewing, espresso machines, service, grinders & give updates on their brick & mortar build out with their third partner Charles. Future guests include Brandon Paul Weaver & Jen Apadoca who both love to party. Thank you for all your support & please spread the word about our kickstarter. 8 More days!

Trevor is the Owner of Madcapp Coffee in Washington DC & Grand Rapids Michigan. Trevor has been heavily influential in Barista competitions, on the Barista Guild of America & he even met 50 cent. In this episode we talk about balance, the determination it takes to be a business owner, coffee roasting, philosophy, family life & of course, shenanigans. Enjoy and please check out our kickstarter!

Cat & Cloud put out a survey to social media & on the website. The responses were interesting & we felt like we needed to talk about them. Questions span from favorite alternative milks, to customer pet peeves in coffee shops, to favorite orders. As usual there are funny antics and side conversations about philosophy, our kickstarter and dreams. Check out our site: catandcloud.com

Our buddies at Opposites Extract jump on our podcast to talk history of coffee, supply chain, green coffee, service and maybe a couple of jokes. Joe Morocco & Meister have been influential leaders of the specialty coffee industry for 10 plus years working in many different avenues. Their stories are fun and their approach is thoughtful. We launched our kickstarter and could use your help as well. Thank you for all you do and if you can give great, if not, check the link for a fun video! http://kck.st/1TzKC5V

**Kickstarter coming soon!** Bethany is a competition Barista & Educator at Barista in Portland Oregon. She is known for having a fun personality, latte art, foraging for mushrooms, living the dream and being a pal. In this episode we learn a bit about what makes Bethany tick. She talks training tactics, the Rock, Portland coffee culture, her passions and more. There are some very funny moments and learning opportunities. Apologies for the quick goof in the middle. We blew out the Mics. ***Kickstarter coming soon!**

Chris & Jared take the time to answer some listener questions about tipping, roasting, service, structure and kicking buns. If you want to explore the minds of Cat & Cloud then listen to this episode. Big shout out to all the people who are supporting us!

Chris & Jared break down their time in Atlanta where the Specialty Coffee Association of America trade show & competitions happened. They talk about all the amazing companies Cat & Cloud works with as well as memorable stories. This episode is for anyone who wonders what it's like to be in the mix at one of Coffee's biggest events. Thanks to all who support, rate & review! Spread the love!

Chris & Jared take a moment to talk about the realities of starting a business & what it's like to balance all the details. In this episode you will learn more about Cat & Cloud's vision around hiring, training and collaboration with future employees. There are also a few rants on bar-flow, efficiency, spacial awareness, spending money & other tangents. Rate, Review, Share & Enjoy!

Chris & Jared answer your questions about service, training, quality and production. This episode touches base on creama on your espresso, service disasters, training opportunities, company values, personal initiative and management. Enjoy!

Jordan Barber has been an educator for Intelligentsia, worked with former World Barista Champion Klaus in Denmark, & competed at a high level in barista competitions. He has decided to re-route his career after spending more than a decade in coffee. His passion for coffee is still strong, so why did he change paths? Find out a bit about espresso & coffee extraction, philosophy, vision & a couple of beers on this episode.

Barista Magazine Owners & Founders have been an intricate part of the specialty coffee industry. Their publication is known internationally as one of the leading sources of information for coffee professionals & aspiring coffee lovers. These guys are special.

Founding partners of Barista Magazine speak about the progression of coffee, compare international philosophy, and tell the story of how Barista Magazine came to be.

Sam Lewontin continues to drop hotness on us about his philosophy, approach and all around coolness.

Jumping back in with our boy Sam in an early drop of pt 2.

Sam Lewontin is a coffee professional from Everyman Espresso in New York. He is an all around amazing dude and you need to hear his story. Pretty Simple.

Adam & Chris ride nerdy for a minute. We scavenged some listenable goods from our first go with Skype. Thank you for the support. We will continue to get better at the distance.

Chris & Jared answer some big questions and tell no lies. Get into it with us. Rate, Review & Subscribe on iTunes! Much love!

This is Pt 2 with former WBC Champion Raul Rodas, recorded at his cafe Paradigma, in Guatemala City. For all competitors or future competitors it's a must. Recorded during business hours so forgive the background.

El Tigre Pt. 1 by Cat & Cloud

Guatemalan Bungalo Party by Cat & Cloud

Its like before but more!

Way too real.

We cast out votes for the 2015 Sprudgie Awards and give you the why's behind the votes. We also shamelessly ask you to vote for us! We're honored to be nominated and can't wait to see how the voting shakes out.

Roman Leal of Evocation Coffee | Part 2 by Cat & Cloud

This was our first podcast attempt many months ago before we started working with Patrick and Pullstring. A glimpse into how Chris and Jared met, their first barista competition experiences, and the general state of barista competitions circa 2006-2010. This was recorded in a random Volvo with an iPhone. Horrible audio quality but fun times.

Roman has the drive and vision we wish we had when we were his age. An inspiring story for anyone who wants to take the plunge into starting their own business.

Almost a Q&A Part 2 | We Actually Answer Questions! by Cat & Cloud

We talk Peets, C&C retail/roastery store update, almost get into a Q&A, plus drop a limited Holliday Collab with Elixir Specialty Coffee. Stay tuned for an actual Q&A on Thursday.

We rage in the car and take a few minutes to answer a couple questions.

Part 4 | Elixir Specialty Coffee | Nick Griffith & Lee Safar by Cat & Cloud

Part 3 | Elixir Specialty Coffee | Nick Griffith & Lee Safar by Cat & Cloud

Part 2 of Jimmy and Rock taking us behind the inspiration of the film Barista. Barista is now available on iTunes. Grab it!

Jimmy and Rock take us behind the inspiration of the film Barista. Barista is now available on iTunes. Grab it!

Part 2! Nick and Lee talk Elixir and party time.

The first of a four part series with Nick Griffith and Lee Safar of Elixir Specialty Coffee. We touch base on the history of Nick G. and generally act a fool to set up the rest of the series. Tune in to the rest of the series for more hardcore content!

Chris & Amy Elliot, husband and wife dream team happened to pop by on their anniversary vacation a bit ago and we wrangled them into the studio to find out what happens when grinder and espresso worlds collide in one magical household.

Verve Coffee Roasters | Charles Jack, Sr. Financial Analyst by Cat & Cloud

Pete and Holly talk about their roastratings.com scoring system, drinkability, miniature Australian pour-overs, consulting, and why weighing every shot is a giant waste of time.

Part 2 of 2. Mendoza talks about a coffee geeks journey into a professional barista and everywhere in between. Also he walks around with three Pullman tampers in his backpack NBD.

Mendoza talks about a coffee geeks journey into a professional barista and everywhere in between. Also he walks around with three Pullman tampers in his backpack NBD.

Here's another one recorded at BGA Camp 2015 in Tucson! Jenn talks about Acaia's amazing scales, company history, and why she showed up at Barista Camp 2015. Recorded in a crowded room across from the cutest Corgi ever.

You wrote in questions and we got your back! We chat about latte art plateaus, the place of blends in modern Specialty Coffee, investing in your employees and building a healthy & holistic life/work culture, and why you should break all the rules of espresso.

Owner of the French Press & Castle Coffee Roasters gives everyone a run for their money.

Julia Mayer keeps the conversation going in this part two of the interview.

Chris chats with Kyle about new grinders coming soon, vintage burr-sets, the HOST Show in Milan, and much more. All while on a bus with 50 baristas at Barista Camp in Arizona!

Here it is folks the first part of the interview that started the whole second part of the thing you already heard the other time you listened to a show featuring Julia "Bad As She Likes" Mayer, for Mayor. Be sure to check out the other parts of this interview as they become available.

Frank talks about his competition success, building career baristas, future expansion plans for Copa Vida, and has a few questions for us.

Frank talks dialing in with no scales, their espresso recipes, why you should pay attention to what 80% of your customers drink, their by-the-cup options, and the Copa Vida Go - Enjoy - Experience model.

Alex talks about her first epic coffee experience, baristas with a 401K, career paths in coffee, her podcast Coffee Uncut, and Karl Malone.

Alex talks about awesome baristas who don't compete, BGA level 1 &2 certification, Barista Camp and it's value, Thomas Keller, and why you should buy all the coffees.

We chat about about injuries, life paths and philosophies, and also coffee in this intimate peek inside of our wild minds. Julia Mayer, owner of the French Press/Castle Coffee Roasters basically flips the script and takes us on a wild ride through space and time.

Alex reflects on the regional barista competition uproar and talks about getting involved in the SCAA, her initial interaction with Baca, and playing the Native American Flute around a crazy campfire at the BGA Camp in Santa Barbara.

We take a moment to answer more of your questions! We chat about our coffee crushes, touch on pressure profiling in espresso, touch on our recommendations for preparing for barista competitions, and answer the age old question: does tamping pressure?

In our final episode with Brent Fortune he talks about serving coffee at TED, the trickle down of Specialty Coffee from the Pacific Northwest to Southern California, and being a mentor for baristas.

This episode we talk about processing methods and decaffeination, then answer your questions on pressure profiling, dialing in naturally processed coffees, tamping, and why it doesn't matter which espresso machine you have. Enjoy!

Brent dives deep into the ever evolving rules and systems surrounding the USBC, being on the SCAA judges sub-committee and talks about being an advocate for the barista.

USBC/WBC godfather Brent Fortune covers the history of barista competitions starting from the early 2000's to present.

In this episode we forgo a guest in order to dig into espresso brewing parameters, style, philosophy, and our never ending quest for people to be able to make great coffee with no scales.

In our final episode with the champ himself Charles talks about the differences in language between green buyers, roasters, and baristas, how he and Kyle approach espresso recipes and standards at G&B and Go Get Em, milk beverages being the economic backbone of a cafe, and how we don't have to give flavor descriptors in the real world.

Charles talks about his training for the USBC and the World Barista Championship, working at Intelligentsia Venice, and the catalyst for starting his very own company.

We sit down and chat with one of the most prolific competition baristas, and co-owner of G&B Coffee and Go Get Em Tiger in Los Angeles California: Mister Charles Babinski. Charles talks about the inception of G&B, working with Kyle Glanville, the USBC, and a little bit of his personal life. Part 1 of a 3 part series