This week on CMO Confidential, we're revisiting our conversation with Tom Goodwin from August of 2025 - this is one of our favorites with topics just as relevant to marketers today. Tom discusses his belief that today's CMO's are overly focused on efficiency versus marketing principles and that the contemporary playbook has been created by tech companies focused on performance metrics. Key topics include: -An unhealthy focus on the speed of measurement and short-term results-Marketers having a "feeling of vulnerability" if they haven't heard of new tech-The fact that many of the hyped direct-to-consumer brands like Casper and Ridge Wallets aren't actually doing that well Tune in to hear the underestimated impact of "beauty" and a story about being locked out of a self-driving car. This episode is sponsored by Typeface - the agentic AI marketing platform that turns one idea into thousands of on-brand assets. Learn more: typeface.ai/cmoSubscribe for weekly episodes featuring world-class marketing leaders, board members, and C-Suite executives. ⏱️ Chapters00:00 – Intro: Meet Tom Goodwin02:28 – Would 1950s Marketers Beat Today’s CMOs?05:41 – Is Marketing Actually More Complex Today?09:15 – Fundamentals vs Growth Hacking & Performance Tactics11:05 – DTC vs Traditional Brands: What Actually Works15:13 – Short-Term Metrics, AI Hype & Tech Overload28:36 – Dark Social, Hidden Influence & What Data Misses34:21 – Predictions, AI Reality & The Power of Simplicity #MarketingStrategy, #CMOConfidential, #TomGoodwin, #BrandMarketing, #DigitalMarketing, #PerformanceMarketing, #MarketingFundamentals, #GrowthMarketing, #Advertising, #MarketingTrends, #AIinMarketing, #FutureOfMarketing, #CreativeStrategy, #CannesLions, #AdTech, #BrandBuilding, #ConsumerBehavior, #DirectToConsumer, #MarketingLeadership, #MarketingInsightsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Kim Whitler, professor at the University of Virginia Darden School of Business, board member and former GM and CMO. Kim shares recent research which details why the largest and best companies often get dragged into conflicts they can't win, the three main forces of pressure and how they affect different management levels, and tips on picking the right company for you.Key discussion topics include:- The only stance agreed on by 100% of consumers- How to think about non-divisive activism (e.g. Dove's Real Beauty Campaign)- The danger of in-group biasTune in to hear why "You don't have to get engaged," and tips for getting an unbiased view.⏱️ Chapters01:12 Introducing Kim Whitler01:39 Why Corporate Activism Creates Business Risk02:51 Inside the “Executive Flip-Flop” Study04:11 Mapping the 3 Sources of Pressure on Leaders06:01 Internal vs External Pressure Dynamics11:19 The “Pressure Meter” Framework Explained12:33 Key Insight: Pressure Varies by Level (C-Suite vs Managers)14:18 The Myth of “You Must Take a Stand”17:09 Flawed Research Driving Activism Decisions21:19 When Brand Activism Works vs Backfires27:04 Choosing the Right Company as a Marketer31:06 AI Bias, Media Influence & Finding Truth38:11 Practical Advice: Avoiding In-Group Bias in Leadership43:25 Final Takeaways for MarketersThis episode is sponsored by Typeface - the agentic AI marketing platform that turns one idea into thousands of on-brand assets. Learn more: typeface.ai/cmo Subscribe for weekly episodes featuring world-class marketing leaders, board members, and C-Suite executives.#CMOConfidential, #MarketingLeadership, #BrandStrategy, #CorporateActivism, #MarketingStrategy, #CMO, #AIinMarketing, #ExecutiveLeadership, #BrandReputation, #ConsumerTrust, #DigitalMarketing, #MarketingInsights, #ThoughtLeadership, #BusinessStrategy, #CustomerCentricSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Jean English, CMO of CoreWeave, formerly the CMO of Juniper Networks, Armis, Palo Alto Networks and NetApp. Jean discusses the dynamics driving the voracious demand for computing power, why cloud infrastructure matters so much, and the ongoing AI shift from training to inference. Key topics include: - How models are leapfrogging each other at speed- The importance of B2B brands at a time when decisions are often made by teams of people- Why marketing is a great use case for AI- Creative uses for hackathonsTune in to hear why "80% right" is okay and a story about using AI for parenting advice. This episode is sponsored by Typeface - the agentic AI marketing platform that turns one idea into thousands of on-brand assets. Learn more: typeface.ai/cmoSubscribe for weekly episodes featuring world-class marketing leaders, board members, and C-Suite executives.⏱️ Chapters01:31 Guest Intro: Jean English (CMO, CoreWeave) 02:39 What CoreWeave Does (AI Cloud Explained) 04:20 AI Hype vs Reality 07:05 The AI Market & Competitive Landscape 09:40 Building an AI Brand 11:00 Buying Groups & Enterprise Complexity 13:01 Measuring AI Infrastructure Performance 15:32 Why Brand Matters in AI 18:11 IPO, Growth & Market Expansion 20:34 AI’s Impact on Marketing Teams 24:32 Infrastructure, Scale & Future Demand 28:26 Final Advice for Marketers + Closing#AI #ArtificialIntelligence #CMO #MarketingLeadership #B2BMarketing #AIMarketing #GenerativeAI #AIInfrastructure #CloudComputing #DigitalTransformation #MarketingStrategy #FutureOfWork #AITrends #TechLeadership #BrandStrategy #EnterpriseAI #Innovation #MarketingAI #Leadership #ContentAtScaleSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Joe Perello, the founder of PROPS, a creator marketing technology platform, formerly the first CMO of New York City under Michael Bloomberg.Joe shares his take on why consumer brand trust is declining, how viewers can be both distracted and disciplined, and why AI agents can be more trusted than brands.Key topics include: - The difference between influencers, celebrities and creators- A restaurant analogy designed to help marketers think through their line-up of choices- Some methods to gauge and measure authenticity.Tune in to hear a case study on Patagonia and a fantastic story about a giant popsicle in Union Square.This episode is sponsored by Typeface - the agentic AI marketing platform that turns one idea into thousands of on-brand assets. Learn more: typeface.ai/cmo Subscribe for weekly episodes featuring world-class marketing leaders, board members, and C-Suite executives. ⏱️ Chapters01:30 Meet Joe Perello & Today’s Topic: The Credibility Challenge02:26 Making Content Is Easy, Earning Trust Is Hard03:55 Why Credibility Doesn’t Scale05:23 Are Consumers Distracted or Disciplined?06:03 Trust in B2B vs B2C Marketing07:09 The Long Decline of Trust in Brands & Institutions08:08 Is There Still a Trust Reservoir?09:30 Do Consumers Trust AI More Than Brands?10:39 Optimizer vs Persuader: Why It Matters11:00 Break: Typeface Marketing Orchestration12:20 Did AI Cause the Trust Crisis or Amplify It?14:07 Why AI and Creators Feel More “Objective”15:02 Creator vs Influencer vs Celebrity Marketing17:29 The Restaurant Analogy Explained19:33 Real Creator Example: AAA & Road‑Trip Storytelling21:25 When Creators Become Influencers23:36 Authenticity Depends on the Story You Ask Them to Tell25:03 Do Consumers Understand These Distinctions?26:50 How Brands Should Use Celebrities, Influencers & Creators28:50 What’s Easiest to Measure and Why CFOs Care31:38 Patagonia: A Gold Standard for Creator‑Led Trust33:22 Content First, Brand Second = Trust34:21 Can You Measure Trust? Proxies That Matter36:37 Storytime: The 50‑Foot Snapple Popsicle Fail41:11 Final Thoughts & Where to Find More Episodes #CMOConfidential, #MarketingLeadership, #BrandTrust, #CreatorMarketing, #InfluencerMarketing, #AuthenticityInMarketing, #AIandMarketing, #MarketingStrategy, #BrandCredibility,, #ModernMarketing, #B2BMarketing, #B2CMarketing, #ContentStrategy, #TrustEconomy, #MediaAndMarketingSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Rishad Tobaccowala, former Publicis Groupe Strategy & Growth Officer, speaker, podcast host of "What's Next," and author.Rishad discusses why marketing will thrive in an AI world, the reason all companies should systematically re-evaluate their business starting with a blank sheet of paper, and why the future will be determined by those over 65. Key topics include: - Why AI will obliterate marketing silos- The concept of managing humans, aliens and replicants- Why he's an optimist - The case for investigating if you are building a brand or executing optimization math. Tune in to hear about the concept of unbossing and a fabulous shipping container analogy. This episode is sponsored by Typeface - the agentic AI marketing platform that turns one idea into thousands of on-brand assets. Learn more: typeface.ai/cmoSubscribe for weekly episodes featuring world-class marketing leaders, board members, and C-Suite executives.⏱️ Chapters01:22 Meet Rishad Tobaccowala02:27 The Marketing Industry Is Being Rewritten by AI03:00 Why Silos (Ads, CRM, Sales) Are Breaking Down06:26 What Marketing Really Means Today08:00 Humans, AI, and Agents in the Workforce13:31 Efficiency Isn’t the Disruption—Business Models Are18:00 AI as a New Brain, Not a Tool27:00 Why People Over 65 Will Shape the Future31:00 Five Hard Truths Every Leader Must Face35:29 A Bold Prediction for Agencies by 202638:00 Final Advice: Lead with Optimism, Not Fear#CMOConfidential, #RishadTobaccowala, #MarketingLeadership, #FutureOfMarketing, #ArtificialIntelligence, #AgenticAI, #AIInMarketing, #BusinessTransformation, #DigitalStrategy, #MarketingStrategy, #BrandBuilding, #FutureOfWork, #WorkforceTransformation, #Leadership, #CMO, #EnterpriseAI, #ContentOrchestration, #MarketingInnovation, #CustomerCentricity, #MediaIndustrySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

"The Unit Economics of AI - Can Large Language Models (LLMs) Actually Make Money?"A CMO Confidential Interview with Dr. Dan McCarthy, Professor at Maryland and leading practitioner of Customer Lifetime Value (CLV). Dan shares how the CLV lens can shed light on the LLM drive to acquire customers, spend billions to improve the models, ultimately pay back investors and the potential implications on both marketers and consumers. Key topics include: - Why Gemini has a built in pricing advantage which forces all freemium offerings to be very good- Why all companies should have a “diversity of providers”- The rationale for constantly evaluating each model- Why “AI foundational knowledge” is key to generating success from both employees and students. Tune in to hear about the "customer barbell" and why you should “talk to your phone.”This episode is sponsored by Typeface - the agentic AI marketing platform that turns one idea into thousands of on-brand assets. Learn more: typeface.ai/cmoSubscribe for weekly episodes featuring world-class marketing leaders, board members, and C-Suite executives.#AIEconomics #CustomerLifetimeValue #CLV #GenerativeAI #AIBusinessModels #OpenAIEconomics #ChatGPTMonetization #AIValuation #AIUnitEconomics #InferenceCosts #AITrainingCosts #FreemiumModels #SubscriptionEconomics #SaaSProfitability #MarketingStrategy #CMOInsights #MarketingLeadership #AIForMarketers #EnterpriseAI #AIRetention #AICustomerAcquisition #LargeLanguageModels #LLMEconomics #AIAdvertising #AIRandD #FutureOfAIBusinessSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Shiv Singh, CEO of Savvy Matters, Co-Founder of AI Trailblazers, former CMO of Lending Tree, and author of Marketing with AI for Dummies. Shiv discusses how to operate in an environment where "We have no idea about what is coming," how managing humans and AI agents impacts leadership, and why he believes marketers will need to make fewer, harder decisions. Key topics include: why losing isn't fatal, but forgetting is; the risk of thinking human beings are special; and the concept of "invisible failure." Tune in to hear why you should rewrite your job description and become a "wartime" leader.Topics Covered:- Where Is AI Taking Marketing?- Leadership in a Human + AI Workforce- Fewer, Harder Strategic Bets for CMOs- AI’s Impact on Creativity and Marketing Processes- Context Graphs, Memory, and the Future of Marketing OperationsThis episode is sponsored by Typeface - the agentic AI marketing platform that turns one idea into thousands of on-brand assets. Learn more: typeface.ai/cmo Subscribe for weekly episodes featuring world-class marketing leaders, board members, and C-Suite executives.⏱️ Chapters00:00 – Welcome to CMO Confidential01:38 – Meet Shiv Singh02:35 – Where is AI Taking Marketing? The "Jagged Frontier" of AI06:10 – What Does Leadership Look Like Managing Humans + AI Agents09:35 – Making Fewer, Harder Strategic Bets10:50 – Budget Pressure, Boards, and AI Expectations14:43 – Invisible Failure in AI Adoption17:26 – AI and the Future of Creativity21:26 – Governance, Consumer Acceptance, and AI Bias26:05 – The End of the Marketing Brief27:40 – Who Remembers Wins: Context Graphs Explained31:47 – Building a Marketing Context Layer35:30 – What Marketers Should Be Doing Now37:38 – Anthropic vs. Government: AI Ethics & Risk42:38 – Predictions Through 202645:04 – The Changing Definition of a Marketer45:50 – Funniest Story and Practical Advice#AIMarketing #MarketingLeadership #CMOConfidential #ShivSingh #GenerativeAI #FutureOfMarketing #AIStrategy #CreativeAI #MarketingTransformation #EnterpriseAISee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week on CMO Confidential, we're revisiting our conversation with Peri Hansen from July of 2025 - this is one of our favorites with topics just as relevant to marketers today.  Peri discusses why the CMO position is becoming the vanguard of innovation, the importance of an "agile learner" mindset, and why there's no substitute for great leadership. Key topics include: how nothing "returned to normal" after COVID; the importance of org design; and why CMO's should own the entire customer life cycle and help drive company strategy. Tune in to hear why references matter more than ever and the importance of building a personal brand.  Topics Covered: • Why CMOs are being tapped to drive innovation and transformation • The post-COVID shift in org design and what it means for marketing • The importance of leadership, agility, and continuous learning • Why great references still matter in the hiring process • How CMOs can (and should) influence company-wide strategy  This episode is sponsored by Typeface - the agentic AI marketing platform that turns one idea into thousands of on-brand assets. Learn more: typeface.ai/cmo Subscribe for weekly episodes featuring world-class marketing leaders, board members, and C-Suite executives.⏱️ Chapters01:20 – Intro: The Evolving Role of the CMO01:46 – Meet Peri Hansen: Korn Ferry CMO Practice Leader02:39 – Why the CMO is Now the Vanguard of Innovation05:53 – Three New Mandates for CMOs: Tech, Strategy & Lifecycle07:05 – The CMO as a Change Agent and Team Builder09:51 – Tech CMOs Are Leading—Who’s Catching Up?12:25 – Building Tech Credibility as a Marketing Leader14:18 – “Nothing Returned to Normal” After COVID14:51 – Post-COVID Turnover: What CEOs and Boards Want Now16:07 – What’s Replacing the Traditional CMO Role?19:15 – Why Org Design Is a Top Priority in CMO Searches20:58 – How Companies Realize They Need Org Restructuring22:44 – The AI Era: Is There a Leadership Gap Forming?24:14 – What Agile Leadership Actually Looks Like25:51 – What Resumes Reveal: Pivot Points and Risk-Taking27:21 – Why References Matter More Than Ever29:09 – Final Advice: CMOs, Build Your Own Personal Brand30:53 – Wrap Up & Where to Find More CMO Confidential Content#CMOConfidential #PeriHansen @kornferryintl #ChiefMarketingOfficer #Leadership #OrgDesign #CustomerExperience #MarketingStrategy #PersonalBrand #ExecutiveSearch #CMOInsightsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Dave Penski, CEO of Connected Media, formerly CEO of Publicis Media, COO of Publicis Groupe, and CEO of ZenithOptimedia. Dave shares perspective on how clients are managing through a challenging marketplace, how there's increasing "disruption" between consumers and advertisers, and why the future of media is based on "connected identity." Key topics include: why Publicis continues to invest in tech; why 2027 will bring increased challenges for marketers; how different business verticals are impacted by "the economic K curve;" and why sports is "as AI proof as it gets." Tune in to hear why you should know your customer as precisely as possible across all media types and thoughts on the potential impacts of gambling and NIL (Name, Image and Likeness) on the golden goose of sports. Dave Penski, CEO of Publicis Media (twice over) and former COO of Publicis Groupe, returns to CMO Confidential for a wide-ranging conversation with host Mike Linton on the forces reshaping marketing, media, and the agency business in 2026. Dave offers a rare economist's-eye view across verticals — from tariffs and consumer confidence to the K-economy, AI's real (and overhyped) impact on agencies, the in-housing cycle that never quite materialized as predicted, and why 2027 may be the toughest advertising year in recent memory.Topics covered: connected identity, Publicis' $12B investment thesis, creative and engineering transformation via AI, streaming consolidation, the fragmentation of sports viewing, gambling regulation, and the one piece of career advice Dave still gives every mentee.*This episode is brought to you by Scrunch . Learn more at scrunchai.com/cmo🎙️ Host: Mike Linton — Former CMO of Best Buy, eBay, Farmers Insurance & Ancestry.com👤 Guest: Dave Penske — CEO, Publicis Media🔔 New episodes every Tuesday. Find our full catalog of 160+ episodes on YouTube, Spotify & Apple Podcasts.## ⏱️ Chapter Markers0:00 Welcome to CMO Confidential0:23 Introducing Dave Penske & Today's Topic1:13 State of the Business Marketplace: Volatility, Tariffs & Fragmentation4:40 The Agency Landscape: Publicis vs. the Competition5:23 Publicis' $12B Investment Strategy & Connected Media7:42 What "Connected Identity" Actually Means11:10 Forces on Agency Economics & Valuations13:21 Why Agency Valuations Have Taken a Hit16:48 The In-Housing Debate: 10 Years In, What's Really Happening23:55 AI & Agencies: Creative, Production & Engineering Disruption29:01 AI on the Buy Side: Faster Planning & Measurement30:20 The Hollowing Out of the Middle Class & the K-Economy34:00 2026 Marketplace Outlook: Midterms, Olympics Dollars & Risk40:21 Streaming: Paramount/Warner Brothers & the New Big Six42:37 Sports: AI-Proof, Must-See TV & the NIL Problem44:45 The Fragmented Sports Viewing Experience46:00 Gambling: Engagement Boost or Threat to the Game?48:47 What CMOs Should Be Building Now for 202750:47 Closing Advice: The One Thing Dave Still Tells Every Mentee```CMO Confidential, Mike Linton, Dave Penske, Publicis Media, agency business, media industry 2026, connected identity, Epsilon, AI in advertising, AI and agencies, in-housing, media fragmentation, advertising marketplace, K-economy, middle class economy, streaming consolidation, Paramount Warner Brothers, sports advertising, sports gambling, NIL reform, agency valuations, Publicis Groupe, media planning, marketing leadership, CMO podcast, advertising trends, tariffs and advertising, media buying, retail media, influencer marketing, Sapient, AI creative production, upfront TV, Olympic advertising, World Cup advertising, midterm elections advertising, marketing strategy 2027, chief marketing officer```See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Dave Penski, CEO of Connected Media, formerly CEO of Publicis Media, COO of Publicis Groupe, and CEO of ZenithOptimedia. Dave shares perspective on how clients are managing through a challenging marketplace, how there's increasing "disruption" between consumers and advertisers, and why the future of media is based on "connected identity." Key topics include: why Publicis continues to invest in tech; why 2027 will bring increased challenges for marketers; how different business verticals are impacted by "the economic K curve;" and why sports is "as AI proof as it gets." Tune in to hear why you should know your customer as precisely as possible across all media types and thoughts on the potential impacts of gambling and NIL (Name, Image and Likeness) on the golden goose of sports.In this episode of CMO Confidential, host Mike Linton sits down with Dave Penski, two-time CEO of Publicis Media and former COO of Publicis Groupe, for a wide-ranging conversation on the forces reshaping media, agencies, and marketing strategy. Dave offers a ground-level view from one of the largest holding companies in the world — covering everything from the fragmented ad marketplace and AI's real-world impact, to the K-economy, streaming consolidation, sports gambling risk, and what CMOs should be building toward in 2027.This episode covers:Why the current ad marketplace is volatile — and which verticals are feeling it mostPublicis's $12B+ investment thesis around connected identity (Epsilon, Mars United, influencer)The real story on agency insourcing: who wins, who loses, and what "outsourcing back out" looks likeWhere AI is actually delivering — creative production, media planning speed, and Sapient's engineering workThe K-economy, hollowing out of the middle class, and what it means for advertising spendStreaming consolidation: why the Paramount/Warner Bros. deal is a win for advertisersSports as the most AI-proof content — and why gambling regulation is a threat to the whole modelWhat CMOs should be investing in now to win in 2027New episodes of CMO Confidential drop every Tuesday. Find our full catalog of 160+ episodes on Spotify, Apple, and YouTube.TIMESTAMPED CHAPTER MARKERS0:00 - Welcome to CMO Confidential0:23 - Introducing Dave Penski, CEO of Publicis Media1:13 - State of the Business Marketplace: Volatility, Tariffs & Fragmentation4:40 - The Agency Landscape: Publicis vs. the Field5:49 - Publicis's $12B Investment Strategy & Connected Media Vision7:42 - What "Connected Identity" Actually Means (Epsilon, 255M IDs)11:35 - Agency Valuations, Margins & Who's Growing vs. Who's Cutting13:21 - The Insourcing Debate: In-House, Out-House & "Re-Housing"23:55 - AI's Real Impact on Agencies: Creative, Engineering & Media Planning30:20 - The K-Economy: Hollowing Out the Middle Class & Advertiser Confidence35:04 - The 2026 Upfront Outlook: Olympics Dollars, Midterms & What's Next40:01 - Streaming Consolidation: Paramount + Warner Bros. & the Six-Player Model42:37 - Sports as AI-Proof Content & the Fragmented Viewing Problem46:00 - Gambling: Bullish on Sports, Bearish on the Regulation Gap48:47 - CMO Advice: What to Build Now for 2027 Success50:47 - Final Advice: The Most Underrated Career Skill Is Still PunctualityTAGSCMO Confidential, Mike Linton, Dave Penski, Publicis Media, Publicis Groupe, agency business, media agency, holding company, connected identity, Epsilon, AI in marketing, AI advertising, media fragmentation, programmatic advertising, insourcing, in-house agency, agency valuations, K-economy, middle class marketing, consumer confidence, advertising marketplace, streaming consolidation, Paramount Warner Bros, sports advertising, sports media, NIL, college sports gambling, sports betting regulation, upfront market, media planning, CMO strategy, marketing leadership, CMO podcast, marketing podcast, chief marketing officer, 2027 marketing strategy, media buying, agency economics, Sapient, creative production AI, marketing AI toolsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Megan Lally, the CEO and Co-Owner of Highdive, an agency which has created more than 10 Super Bowl ads. Megan explains why you shouldn't separate brand building from AI, the risk of optimization overwhelming strategy, and the importance of having partners tell you what you need to hear. Key discussion topics include: deciding whether your brand should or shouldn't be in the Super Bowl; why it's often challenging to have a good relationship with your agency; why brands should consider skipping the pitch process; and the reason you should ask your agency "Are you doing your best work for us?" Tune in to hear why you shouldn't care about "what everyone else is wearing to the party" when judging creative and case studies on Jeep, Lays and MSC Cruises.What does your agency really want to tell you — but won't? Megan Lally, CEO and Co-owner of **High Dive**, pulls back the curtain on the client-agency relationship: why great creative gets killed before it starts, when the pitch process does more harm than good, and the two questions every CMO should be asking their agency right now.Megan shares how AI is *saving* ideas rather than replacing them (the Jeep talking-animals campaign), why State Farm became the #1 consumer brand in 2025 by outperforming competitors who outspend them, what makes the Super Bowl worth it (and when it isn't), and why blending in with your competitors is the costliest marketing decision you can make.This episode is hosted by Mike Linton — former CMO of Best Buy, eBay, Farmers Insurance, and Ancestry.com.---🎙️ **This episode is sponsored by Scrunch** — the agent experience platform that helps your brand show up when consumers start with AI. Get a free website audit at **scrunch.com/cmo**--- Chapter Markers```0:00 - Intro & Sponsor: Scrunch1:24 - Meet Megan Lally, CEO of High Dive2:16 - AI vs. Brand Building: Why It's a False Choice5:04 - How AI Saved the Jeep Talking Animals Campaign8:00 - Why Marketing Is Still Treated as a Cost, Not an Investment9:17 - State Farm, Batman, and Measuring Breakthrough Creative11:33 - Super Bowl Strategy: Who Should (and Shouldn't) Be There13:32 - B2B Brands and the Super Bowl15:00 - What Makes Great Agency-Client Relationships16:22 - Why Radical Candor Is So Hard in Practice18:27 - How to Deliver Hard Truths Without Blowing Up the Room19:47 - Testing Chemistry During the Pitch Process22:28 - Why Clients Should Skip the Traditional Pitch24:33 - How Agency Search Consultants Can Help (or Hurt)25:49 - One Thing to Do This Year to Improve Your Agency Relationship26:37 - The "One Thing" Rule: The Lay's Super Bowl Example28:17 - Final Advice: Two Questions to Ask Your Agency Now30:27 - Funny Story: The Cheese That Won Jeep32:03 - Closing & Show Recommendations```--- TagsCMO Confidential, Megan Lally, High Dive Agency, Mike Linton, Chief Marketing Officer, agency client relationship, creative agency, brand building, AI and marketing, Super Bowl advertising, Jeep campaign, State Farm marketing, Lays Super Bowl ad, independent creative agency, breakthrough creative, marketing strategy, CMO podcast, how to work with an agency, agency pitch process, radical candor marketing, B2B marketing, marketing ROI, brand investment, marketing leadership, performance marketing vs brand, Scrunch, agent experience platform`See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Richard Sanderson, the Marketing, Sales and Communications Practice Leader at Spencer Stuart. Richard's topline - Shorter Tenures, Brighter Futures - with tenure stable at 4.1 years, nearly 2/3 of CMO's moving for similar or better positions, an increase in promotions from within, and marketers under pressure to produce AI results. Key topics include: the challenge of developing a broad skill set in a market focused on specialization; why 2026 is the "show me the money year for AI;" and how marketers and search firms are adopting when there's "no obvious playbook." Tune in to hear why you should be prepared to explain how you use AI in your personal life. What does the data actually say about CMO tenure, AI's impact on marketing teams, and whether your job is safe? Richard Sanderson, who leads the Marketing, Communications & Sales practice at Spencer Stuart, returns for his fifth appearance on CMO Confidential to break down two major studies: Spencer Stuart's 25-year CMO tenure survey and a new proprietary AI impact study of 100 CMOs.The data may surprise you — and some of it should concern you.---*This episode is brought to you by  @ScrunchAI  ---🎙️ Host: Mike Linton, former CMO of Best Buy, eBay, Farmers Insurance & Ancestry.com👤 Guest: Richard Sanderson, Spencer Stuart – Marketing, Communications & Sales Practice Leader---**CHAPTERS:**0:00 – Introduction & Richard Sanderson Background1:07 – Two Studies: CMO Tenure & AI Impact3:00 – CMO Tenure Overview: Shorter Tenures, Brighter Futures4:38 – Average CMO Tenure vs. The C-Suite5:55 – Where CMOs Go After They Leave6:36 – The CMO-Plus Role: CRO, CCO & Evolving Titles9:00 – Insider vs. Outsider Hiring & Succession Planning12:28 – AI Study: Marketers See 2026 as Make-or-Break13:18 – Headcount Cuts: Past vs. What's Coming14:20 – Efficiency Targets at the Largest Companies16:21 – CMOs in the Messy Middle17:18 – Where Teams Stand on the AI Adoption Journey18:29 – Who's Leading AI Strategy Inside Companies20:25 – Impact on Career Development & Future Marketing Leaders21:30 – How Job Descriptions Are Being Rewritten for AI23:32 – No Playbook: Learning as You Go24:14 – Brand Trust & the Risks of AI-First Advertising26:00 – Takeaways: What to Do Now28:01 – Ostriches vs. Wolves — Which One Are You?29:46 – Practical Advice: Treating AI Agents Like New Hires---**TAGS:**CMO Confidential, Mike Linton, Richard Sanderson, Spencer Stuart, CMO tenure, chief marketing officer, CMO survey, AI and marketing, marketing leadership, AI impact on jobs, marketing jobs 2026, CMO career, B2B marketing, marketing strategy, AI agents, marketing teams, headcount reduction, marketing executive, C-suite leadership, AI adoption, brand trust, marketing talent, CMO role evolution, chief revenue officer, chief customer officer, marketing podcast, AI in the workplace, marketing 2026, executive leadership, Spencer Stuart CMO surveySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

"Your Customers Aren't as Loyal as You Think They Are - The Fragile Nature of Loyalty"A CMO Confidential Interview with Nicolas Chidiac, Chief Strategy Officer of Razorfish, formerly Chief Strategy Officer of Rokkan and EVP/Head of Planning at Leo Burnett. Nic discusses why brands often overestimate consumer loyalty, why repeat purchase trends can be misleading, and the dramatic increase in speed and velocity of competition. Key discussion topics include: why it has never been easier to try a new product; how influencers have "democratized celebrity endorsement;" why marketers should focus on "removing relative friction;" and how to measure your loyalty deficit. Tune in to hear stories about White Lotus, Chewy, Dubai Chocolate and Pop Tarts. Your customers aren't as loyal as you think. Razorfish Chief Strategy Officer Nic Chidiac joins Mike Linton to unpack groundbreaking research revealing the fragile nature of brand loyalty — and why most marketers are dangerously overconfident about it.65% of marketers believe repeat buyers stay out of emotional connection to their brand. Only 15-17% of consumers agree. That gap is costing companies billions. Nic breaks down the loyalty deficit, why switching has never been easier, and what confident marketers should actually be measuring.Whether you're defending a market-leading brand or building a challenger, this episode will change how you think about loyalty programs, customer retention, and the metrics you're relying on.🎙️ Guest: Nic Chidiac, Chief Strategy Officer, Razorfish🎙️ Host: Mike Linton, Former CMO of Best Buy, eBay, Farmers Insurance & Ancestry.com---**⏱️ Chapters:**00:00 - Introduction & Welcome00:47 - About Razorfish & Nic's Background01:30 - The Loyalty Research: Key Findings02:21 - The 65% vs. 15% Marketer-Consumer Gap03:16 - Are Marketers Confusing Repeat Purchases with Loyalty?04:19 - Why Marketers Are Delusional About Loyalty06:29 - The Three Metrics Marketers Should Be Using08:16 - Industry Examples: Auto, Insurance & Switching Friction10:09 - How to Measure Propensity to Switch11:00 - Why Brand Loyalty Is More Volatile Than Ever13:18 - How Influencers Democratized Trust14:29 - The Speed of Competition: White Lotus & Four Seasons15:14 - Challenger Brands Moving Faster Than Ever (Hoka, BYD, Dubai Chocolate)18:22 - What Market Leaders Should Do Right Now19:26 - Removing Friction: A Competitive Weapon20:00 - Rewarding Moments of Vulnerability (The Chewy Example)21:00 - Winning the First Flight with a Toddler22:07 - Rethinking Loyalty Programs Beyond Behavior22:33 - The Loyalty Deficit Framework Explained23:42 - Which Industries Have the Biggest Loyalty Deficits25:11 - How AI Can Predict Switching & Defend Loyalty27:00 - The Marketplace Is Tilting Toward Consumers28:29 - Baby Boomers: The Most Neglected Consumer Segment31:15 - Funny Story: YouTubing "What Is a Pop-Tart?" at Kellogg's32:10 - Closing & Where to Find CMO Confidential---**Tags:**CMO Confidential, brand loyalty, customer retention, B2B marketing, loyalty programs, Razorfish, Nic Chidiac, Mike Linton, marketing strategy, customer experience, loyalty deficit, propensity to switch, challenger brands, performance marketing, NPS, net promoter score, customer lifetime value, CLTV, AI in marketing, agentic search, baby boomers marketing, switching behavior, repeat purchase, CMO podcast, marketing leadership, digital transformation, brand strategy, consumer behavior, marketing metrics, loyalty researchSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Bill Zengel, B2B Practice Leader and SVP of the Association of National Advertisers (ANA). Bill explains how there's nearly $2 trillion in hidden brand value in the B2B space, how to become one of the 39% of B2B marketers who are confident, why marketers should focus on contribution versus attribution, and why measurement is more complicated in the B2B space. Key discussion topics include: why one of the main emotions in B2B buyers can be fear of failure; the importance of being on the "Day One List;" and how to avoid the forces that drive conservative creative in a time where breakthrough matters. Tune in to hear if you suffer from "lead addiction" and how many fries are in a Burger King serving. The Confident B2B Marketer: The 8 Markers That Separate Winners (with ANA’s Bill Zengel)Only 39% of B2B marketers describe themselves as “confident.” In this episode of CMO Confidential, Mike Linton sits down with Bill Zengel (SVP, B2B Practice Leader at the Association of National Advertisers) to break down what the top performers do differently—and why “confidence” is really a proxy for measurable commercial contribution.Bill shares the research behind ANA’s Confident B2B Marketer study (built from a survey of 200 senior marketers) and the operating system it points to: measurement first, then AI readiness built on a real data foundation, modern ABM, buyer-group/channel strategy, brand and creativity, and the martech stack that makes it all work. The conversation also gets into the leadership tension that keeps teams stuck—lead addiction, short-term performance thinking, and the core emotion that drives B2B buying: fear.What you’ll learn:- Why B2B marketing is still unevenly managed—and why that’s changing- The 8 “markers” that correlate with B2B marketing success- Why AI readiness is mostly a data foundation problem- The shift from attribution arguments to contribution language- Why lead addiction and “performance marketing” create short-term traps- How fear shapes B2B creativity (and how winners still take smart risks)- Why customer reviews and existing customers matter more than most teams admitResources mentioned:- ANA B2B Practice: https://www.ana.net/b2bChapters:00:00 Welcome + today’s topic (The Confident B2B Marketer) + Bill Zengel01:38 Why so many B2B studies (measurement, accountability, contribution)03:01 Is B2B marketing worse managed than B2C?04:35 From “Marcom” to buyer groups + younger self-serve buyers06:00 What “confident” means + how ANA designed the study06:23 Why Bill fielded the study + surveying 200 senior marketers07:42 The “biomarkers” story: how to identify what actually matters09:18 The 8 markers (measurement, AI readiness, ABM, buyer-group/channel, brand/creativity, data foundation, martech)11:22 AI readiness explained: why data foundations are the real constraint16:05 Measurement reframed: contribution vs. attribution17:53 Brand as a moat (and why major “B2B brands” dominate value)19:56 Lead addiction + the short-term performance marketing trap22:16 The core B2B buying emotion is fear—and why that blocks creativity25:14 The B2B brand opportunity (and why solving it extends careers)26:08 What boards/CEOs should test now to avoid getting passed27:55 The “Day One List” + how peer/customer reviews shape growth28:52 Two great stories: the missing Trojan horse + Burger King fry-counting31:28 Where to find more episodes + sign-offNew shows drop every Tuesday. Subscribe for more interviews on marketing leadership, measurement, brand-to-demand, and modern B2B growth.#B2BMarketing #MarketingMeasurement #CMO #ABM #BrandStrategySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Tom Goodwin, author, speaker, and former innovation head at Publicis, Zenith, and Havas. Tom discusses why he believes much of the thinking around AI is wrong, how social media is becoming even more shallow, and why agentic commerce will be a challenge. Key discussion topics include the difference between selling more and being able to charge more; how consumers often enjoy the shopping experience in a way that resists algorithmic understanding; and why AI adoption will follow the adoption path of electricity. Tune in to hear why 90% of people in advertising don't know how it really works and how to think of your job as making your brand exceptional. Marketing leaders are getting pulled in two directions at once: “AI will change everything” and “AI is overhyped.” In this episode of *CMO Confidential*, Mike Linton (former CMO of Best Buy, eBay, Farmers Insurance, and Ancestry) sits down with Tom Goodwin to sort through the contradictions—what’s real, what’s performative, and what executives should do next.Tom has spent his career studying innovation and change, and he brings a clear-eyed view on how AI is reshaping marketing work: where it genuinely compresses time and effort, where it increases noise and sameness, and how organizations can avoid chasing tools instead of outcomes. The conversation also touches on the hidden second-order effects—how incentives shift, how decision-making changes, and why “doing more” isn’t the same as “doing better.”If you’re a CMO, CEO, or growth leader trying to separate signal from hype, this is a practical, grounded listen.Subscribe for weekly episodes of CMO Confidential.cmo confidential, mike linton, tom goodwin, ai marketing, marketing leadership, chief marketing officer, marketing strategy, generative ai, artificial intelligence, martech, brand strategy, performance marketing, marketing effectiveness, measurement, incrementality, go to market, innovation, digital transformation, marketing operations, agency management, marketing trends 2026, executive leadership, growth strategy, content strategy, customer experience, personalization, automation, creative strategy00:00 Intro: CMO Confidential + today’s topic with Tom Goodwin01:20 Why AI creates contradictory truths in marketing05:10 The biggest misconception leaders have about “AI transformation”09:30 What AI actually compresses (and what it doesn’t)14:25 When “more content” makes marketing worse18:40 Differentiation in an AI-saturated landscape23:05 What changes inside teams: roles, incentives, accountability28:10 Measurement, trust, and the executive narrative problem33:20 Where CMOs should place bets vs. run experiments38:15 Practical questions to ask vendors, agencies, and internal teams43:10 Closing reflections + what to do nextSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Pete Imwalla, former CEO of RPA and 4A's board member. Pete shares his take on how many tech changes resulted in additional agency headcount, how AI is rapidly reversing that trend, and why many agency valuations have dropped significantly over the last 5 years. Key topics include: why brand building is like infrastructure; how Publicis is bucking the trend; how to think about "in-housing;" and why Paul Roetzer's CMO 2023 CMO Confidential show was prescient. Tune in to hear about the "2nd mover advantage" and why he hates the concept of "future proofing." Agency economics are getting rewritten in the age of AI. Mike Linton sits down with Pete Imwalle 32-year RPA veteran and former CEO to dissect what’s changing—and what leaders should do about it. They cover the shift from reach to relevance, why FTE-based fees are misaligned in an AI world, how to separate automation from actual advantage, and where in-housing does and doesn’t work. Along the way: the sustained business impact of the Farmers “We know a thing or two…” campaign, the rise of agentic workflows, and why “future-proofing” starts with culture, not clairvoyance. Chapters00:00:00 – Cold open + show setup00:00:22 – Mike’s intro, Pete’s background, and today’s topic00:01:18 – Farmers campaign wins Sustained Effie) and effectiveness creativity00:02:18 – 30 years of change: from Prodigy/AOL/CompuServe to Netscape and the open web00:03:24 – Google + broadband: when digital finally changed consumer behavior00:04:33 – Mobile’s second wave and the trap of “mobile-first/AI-first” strategies00:06:01 – How agencies adapted: leadership, curiosity, and tolerance for experimentation00:07:42 – Investing ahead of revenue: offense + defense in capability building00:08:22 – Reach fragmentation: from “40% on Cheers” to only the Super Bowl00:09:18 – The real squeeze: boards treating advertising as expense, not investment00:10:13 – Short-termism, PE/VC incentives, and brand vs. performance00:12:21 – “Adapt or die”: AI as an extinction event? (hat tip: Paul Roetzer)00:13:28 – Agentic workflows: shrinking grunt work (esp. media & strategy ops)00:16:00 – Client asks: “give me savings, don’t risk my IP”00:16:36 – Why FTE pricing disincentivizes efficiency; pay for outcomes instead00:17:51 – Three futures: AI-native, AI-emergent, or obsolete00:21:39 – Holding-company moves; why Publicis is outpacing peers00:22:00 – Agency valuations: ~40% decline over five years; second-mover advantage in AI00:26:37 – In-housing: when it works, when it backfires, and true cost to own00:28:48 – Build vs. buy: amortization, maintenance, and staying current00:30:16 – The Geico lesson: investing through the curve until returns flatten00:31:22 – What to test by EOY 2026: culture, change management, and low-hanging automation00:34:02 – Ditch “future-proofing”; hire for curiosity and adaptability00:35:35 – Wrap + where to find more CMO ConfidentialTagsCMO Confidential,Mike Linton,Pete Imwalle,RPA,agency economics,advertising,marketing leadership,AI in marketing,agentic workflows,media planning,marketing strategy,brand vs performance,FTE pricing,procurement,in-housing,holding companies,Publicis,Omnicom,Super Bowl ads,Effie Awards,Farmers Insurance campaign,Geico case study,change management,digital transformation,marketing AI,MarTech,measurement,short term vs long term,CMO,CEO,CFO,board governanceSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with James Shira, Principal, Global and US CIO and Global CISO at PwC. James details how  @PwC  is running an "AI marketplace" within the company which features a number of models, his focus on scale, security, and user experience, and the case for approaching AI with a "humility" mindset. Key topics include: how the CISO (Chief Information Security Officer) balances rapid enablement and security needs; why CMO's should have a working knowledge of the technology roadmap; and tips for aligning with your CIO. Tune in to hear how to "go rogue" if you must and a story about socks. Sponsored by Scrunch AI: learn more here → https://www.scrunchai.com/cmoGlobal CIO & CISO James Shira joins Mike to decode what your CIO wishes you knew—AI adoption, security trade-offs, model “marketplaces,” and how CMOs should really partner with IT. Concrete guidance on prioritization, tech stack decisions, legacy constraints, and when “going rogue” is justified. Practical, senior-level playbook for winning with AI without lighting money—or trust—on fire. **Chapters**00:00 – Welcome & setup: “What your CIO wants to tell you, but won’t” 01:15 – The AI era: pace, complexity, stakeholder pressure 03:24 – Humility first: why being late to AI isn’t OK 04:09 – Designing for scale, security, and real user adoption at PwC 06:00 – Building a model “marketplace” (40+ models) & minimum bars 07:27 – Guardrails: encryption, data governance, and safe experimentation 09:32 – Adoption reality: super-users, skeptics, and moving the middle 11:00 – What “leading” looks like: C-suite prioritization & high-value use cases 13:00 – CISO shift: from gatekeeper to enabler; managing Kobayashi-Maru choices 16:59 – How marketers help: anticipate CIO/CISO problems, simplify choices 19:00 – MarTech the smart way: align to architecture, reduce sprawl, bring options 22:00 – No IT dance partner? Work with COO/CFO; standardize and choose fit over “sexy” 24:33 – Legacy estates: outsource vs. “AI-ify” retained work; show ROI math 26:29 – When to go rogue—and how not to get fired doing it 31:00 – Free advice to agencies: do the work, bring substance, not spam 32:00 – Closing & funniest story (Zurich board-meeting socks) CMO Confidential,Mike Linton,James Shira,PwC,CIO,CISO,AI,GenAI,AI adoption,AI governance,cybersecurity,enterprise IT,MarTech,marketing technology,tech stack,cloud strategy,data governance,model marketplace,digital transformation,change management,prioritization,COO,CFO,CapEx,legacy modernization,outsourcing,automation,meeting summaries,audit,experimentation,go rogue,executive leadership,marketing strategy,enterprise software,boardroom,CMO tipsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Rob Ward, co-founder and General Partner of Meritech Capital, a top Silicon Valley venture firm. Rob shares his take on what he calls a "super terrifying and exciting time" and provides perspective on AI receiving the most capital of any technology in history, the "durability of revenue" and how quickly start-ups are now reaching $100 million in revenue. Key topics include: why VC's focus on growth vs. profitability; the risks associated with massive long-term capital investment; why marketers should pick a "trusted advisor" as their AI partner; and why your data strategy needs "context. Tune in to hear how Astronomer handled the "Coldplay Concert Incident" which immediately became a PR classic and the "VC Foie Gras Effect."What happens when a top venture capitalist pulls back the curtain on AI, valuations, hype cycles, and what’s actually working?In this episode of CMO Confidential, host Mike Linton sits down with Rob Ward, Co-Founder and General Partner at Metech Capital, to unpack the realities behind the AI boom. Rob has spent more than 26 years investing in category-defining companies like Facebook (Meta), Snowflake, NetSuite, Zipcar, and Cloudera — and he brings a rare, grounded perspective to today’s AI frenzy.Together, they explore: • Why AI adoption is still early — despite explosive growth • The real risks behind inflated valuations and “AI-washing” • How VC decision-making changes during platform shifts • What marketers and executives should actually look for when choosing AI partners • Why data strategy, change management, and trust matter more than tools • What layoffs, productivity, and the future of work really look like beneath the headlines • A masterclass in crisis communications, featuring Ryan Reynolds, Gwyneth Paltrow, and ColdplayIf you’re a CMO, CEO, board member, founder, or agency leader trying to make sense of AI without getting swept up in the hype — this is a must-listen conversation.New episodes of CMO Confidential drop every Tuesday.Subscribe for insider perspectives on the most misunderstood role in the C-suite.⸻Chapter Markers00:00 – Welcome to CMO Confidential00:19 – Introducing Rob Ward and today’s AI conversation01:13 – Where we really are in AI adoption02:26 – Explosive AI growth: what’s real vs hype03:35 – Why enterprise AI adoption is still a slog04:37 – Vendor spend, hyperscalers, and the trillion-dollar buildout06:12 – Is this an AI bubble? Public vs private market realities07:20 – Accelerating investment rounds and lack of diligence08:12 – AI-washing and durability of AI businesses09:46 – Proof-of-concepts, switching costs, and fragile loyalty10:55 – Big Tech vs startups: why this cycle is different11:40 – Why VCs chase platform shifts despite the risks13:05 – How AI is changing profitability and headcount math16:11 – “FOGRA” investing and capital distortion17:00 – Circular investing and data-center risk18:23 – Data centers, GPUs, and betting on the wrong future19:38 – Credit default swaps and financial warning signs21:45 – How executives should choose AI vendors22:58 – Change management and why culture matters most24:09 – Why data strategy is the real AI strategy26:36 – “Frequently wrong, never in doubt” and AI hallucinations27:01 – Practical AI use cases for marketers30:00 – Layoffs, productivity, and what’s really happening to jobs33:05 – The best questions to spot real AI fluency35:00 – AI safety, geopolitics, and long-term risks36:38 – Crisis management masterclass: Astronomer, Coldplay & Ryan Reynolds39:58 – Final advice and closing thoughts⸻Comma-Separated TagsCMO Confidential, AI strategy, artificial intelligence, venture capital, Rob Ward, Metech Capital, AI adoption, AI hype, AI bubble, enterprise AI, generative AI, AI in marketing, CMO leadership, marketing leadership, venture investing, AI vendors, data strategy, change management, AI readiness, tech valuations, AI infrastructure, data centers, future of work, AI layoffs, crisis communications, brand crisis management, Ryan Reynolds marketing, Gwyneth Paltrow Astronomer, Coldplay controversy, Silicon Valley, marketing podcast, C-suite leadershipSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

"Dissecting Compensation - A Primer on Understanding, Negotiating and Managing Pay"A CMO Confidential Interview with Richard Sanderson, the Marketing, Sales, and Communications Practice Leader at Spencer Stuart. Richard starts with the basics of salary, bonus and equity and branches out to compensation mix, the various types of equity, negotiating best practices, and the "other" elements of an offer. Key topics include: why the devil is in the details; when and how to discuss compensation; the difference between dumb luck and bad luck; and why everyone should do a "multi-year cash flow analysis." Tune in to hear why you should always read the proxy statement and the importance of being prepared to explain how you are using AI.*Dissecting CMO Compensation with Richard Sanderson (Spencer Stuart) — Salary, Bonus, Equity & Negotiation Playbook*What’s “market” for a modern CMO, and how do you actually negotiate it? Richard Sanderson, who leads Spencer Stuart’s Marketing, Communications & Sales Practice, breaks down the three pillars of pay (salary, bonus, equity), compensation mix by ownership model, and the real rules of negotiating offers, severance, and forfeitures. We also tackle vesting, RSUs vs. options vs. PSUs, what to ask recruiters (legally) about pay ranges, how to manage your team when equity is underwater, and why every CMO needs crisp AI impact stories in interviews. Actionable, candid, and built for executives who make or take offers. *Chapters*00:00 Intro — Welcome to CMO Confidential & Richard’s background01:50 Why comp is hard to decode (and why it matters)02:12 The building blocks: salary, bonus, equity03:21 The data gap: only ~4% of F1000 list marketing leaders as NEOs04:26 Salary basics, bands, and industry norms05:35 Bonus mechanics & the one question to ask (3-year payout history)06:38 Equity 101 — long-term incentives and where value really accrues07:25 Compensation mix: public, PE, private, nonprofit08:25 Geography effect — US vs. Europe on equity weighting09:23 RSUs explained (and why they always have some value)10:19 Options & strike prices — upside vs. “underwater” risk10:57 PSUs — performance gates, accelerators, and board metrics12:17 Vesting types: time, performance, and event-based triggers13:15 Forfeitures if you leave early (and what’s negotiable)15:09 Negotiating framework — timing, laws, posture16:34 When to talk comp without signaling “it’s just the money”17:58 Pay transparency laws — expectations vs. history; what recruiters can ask20:23 Forfeitures checklist: bonus timing, unvested equity, make-wholes21:36 Know your company’s rules (eligibility dates, presence requirements)22:36 Smart pushback: asking for the range and reducing info asymmetry23:47 Your moment of max leverage: the verbal offer27:58 Beyond pay: severance, sign-on, relocation, start date, perks29:00 CMO tenure math and why severance matters32:31 “Am I underpaid?” How to build a real case34:34 Managing your team through pay angst & proxy transparency36:29 Underwater equity — empathy, vision, and refresh cycles38:22 Timing luck: annual grants & market swings (“Liberation Day” example)40:00 Do the 5-year cash-flow comparison (and bridge Year 1–2)42:04 The new relocation math (mortgages & cost deltas)43:06 Titles, reporting lines, non-competes, and day-one docs43:50 Should you ever turn down a written offer?45:23 The reputational risk of reneging47:05 Be ready: the AI question in every CMO interview48:32 Wrap*Tags*CMO Confidential, Richard Sanderson, Spencer Stuart, CMO compensation, executive pay, salary bands, bonus plans, equity RSUs, stock options, PSUs, vesting, severance, negotiation, forfeitures, compensation mix, private equity, public companies, proxy statements, pay transparency laws, marketing leadership, executive recruiting, board compensation, make-whole bonus, cash flow analysis, AI in marketingSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

"Marketing at Meta - The View From the Eye of the Storm"A CMO Confidential Interview with Alex Schultz, the Meta CMO and VP of Analytics, and author of Click Here: The Art & Science of Digital Marketing and Advertising. Alex details why he believes in decentralized analytics and the importance of focusing on core results vs vanity metrics, why AI is a "threshold technology", and why and how the company transitioned to Meta. Key topics include: the barbell distribution of AI competency (native users and very senior experienced leaders); why he believes so strongly in "incrementality measurements"; how he and his team handle the emotional impact of being in the center of political discussions and; why marketers should be thinking about 2027. Tune in to hear a story about affiliate marketing incentives gone wrong and the eBay/Google "Tea Party" incident.What’s it really like to be CMO at one of the most scrutinized companies in the world?In this episode of **CMO Confidential**, host Mike Linton sits down with **Alex Schultz**, CMO and VP of Analytics at Meta, for a wide-ranging, unfiltered conversation on marketing leadership inside the eye of the storm. Alex breaks down how Meta structures marketing and analytics at global scale, why marketing must be centralized while analytics should not, and what most companies get wrong about “one source of truth.”The conversation goes deep on navigating nonstop political and cultural pressure, shortening negative news cycles, and keeping teams emotionally grounded when the brand is under fire. Alex also shares some of the clearest executive thinking we’ve heard on AI as a *threshold technology* — where it truly creates leverage, where humans must stay in the loop, and how CMOs should assess AI talent today.The episode closes with inside stories from the Facebook-to-Meta rebrand, hard-earned lessons from eBay on incrementality measurement, and practical advice for preparing your organization for 2027 and beyond.If you’re a CMO, CEO, founder, or senior operator responsible for growth, measurement, and brand under pressure — this is required listening.New episodes of **CMO Confidential** drop every Tuesday.---## Chapters & Timestamps00:00 – Welcome to CMO Confidential00:01 – Alex Schultz’s role: CMO & VP of Analytics at Meta00:03 – Why marketing is centralized but analytics are decentralized00:06 – “One source of truth” and killing vanity metrics00:09 – Marketing while constantly in the global spotlight00:11 – Managing crisis cycles, truth, and comms alignment00:12 – AI’s real impact on marketing productivity00:15 – AI as a threshold technology (precision vs. recall)00:17 – How AI is reshaping analytics, creative, and teams00:18 – Hiring for AI: the barbell talent distribution00:22 – Preparing for 2027: information flow and AI philosophy00:25 – How B2B marketing is (and isn’t) changing00:28 – Inside the Facebook → Meta rebrand00:32 – Lessons from eBay: incrementality over last-click00:36 – What downturns reveal about leadership talent00:37 – Why Alex wrote his book on digital marketing00:40 – Affiliate marketing, incentives, and unintended consequences00:43 – Final advice for CMOs and marketers---CMO Confidential, Alex Schultz, Meta marketing, Facebook Meta rebrand, marketing leadership, CMO podcast, executive marketing, analytics strategy, marketing analytics, AI in marketing, artificial intelligence marketing, incrementality measurement, digital marketing strategy, B2B marketing, growth marketing, brand under pressure, crisis communications, marketing measurement, performance marketing, last click attribution, marketing org design, marketing podcast--See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with DJ Patil, Great Point Ventures investor and former U.S. Chief Data Scientist in the Obama Administration. DJ discusses why AI adoption is "lumpy" like unbaked cake mix, the difference between large models and focused applications, and why consultants are probably not the best way to make progress. Key topics include: Maslow's Hierarchy of AI with power, data and water as the foundation; a timeline juxtaposition of AI evolution versus culture and policy change; and his belief that marketers have a unique position to add "human connectivity" in to the mix. Tune in to hear a view on AI and health care as well as how Waymo almost ruined a date night. What does AI adoption *really* look like inside large organizations—and why does it feel so uneven?In this episode of **CMO Confidential**, host **Mike Linton** sits down with **DJ Patil**—former U.S. Chief Data Scientist, AI leader at eBay and LinkedIn, and longtime advisor and investor—for a clear-eyed update from the front lines of AI.DJ explains why AI progress feels “lumpy,” why culture—not technology—is the biggest blocker to ROI, and what boards, CEOs, and CMOs must do now to avoid falling behind. From autonomous warfare and small models to Wall Street hype cycles, job displacement, and what AI means for the future of marketing, this is a practical, executive-level conversation about what’s real, what’s noise, and what comes next.If you lead a company, manage a brand, sit on a board, or are building a career in marketing, this episode will recalibrate how you think about AI adoption, investment, and organizational change.🎧 New episodes of **CMO Confidential** drop every Tuesday.--- Chapters / Timestamps00:00 – Welcome to CMO Confidential00:32 – Introducing DJ Patil and today’s AI focus01:26 – Where are we really on the AI adoption curve?02:54 – Why AI progress feels “lumpy” across industries03:35 – AI fluency vs. AI-native talent05:22 – AI in education: banning it vs. embracing it05:57 – AI on the battlefield: Ukraine, drones, and autonomy07:50 – Big models vs. small models and open source AI08:12 – The AI investment landscape and industry chaos09:12 – AI breakthroughs in math and problem-solving10:52 – Where AI is actually delivering value today11:50 – ROI, hype cycles, and Amara’s Law13:46 – When AI savings really show up on the balance sheet15:17 – Why culture is the biggest blocker to AI success16:03 – AI speed vs. slow-moving organizations and policy18:13 – Why executives can’t delegate AI leadership19:56 – The limits of traditional consulting for AI22:41 – Job cuts, automation, and what AI is really replacing25:48 – Why AI isn’t “ready” yet—but is getting close26:32 – AI as the biggest prize in the history of capitalism27:18 – Where DJ Patil is investing in AI29:00 – AI opportunities in healthcare and government30:27 – What AI means for marketers and marketing careers34:10 – A Waymo story: the promise and imperfections of AI35:12 – Final thoughts and where to find more episodes---CMO Confidential, DJ Patil, Mike Linton, AI adoption, artificial intelligence strategy, AI for executives, AI and marketing, AI ROI, AI investment, AI leadership, AI culture, future of marketing, chief marketing officer, CMO podcast, executive podcast, boardroom strategy, AI transformation, AI jobs, AI and automation, AI in healthcare, AI governance, enterprise AI, AI fluency, AI native, tech leadership, data science, digital transformationSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential interview with Dick Satterfield, the founder of Satterfield Rezenbrink Search and former P&G sales leader. Dick discusses career management under the framework of "successful and happy" and outlines why you should constantly be thinking about and evaluating your career. Key topics include why career progression is defined as continuous learning and getting promoted, tips for networking, when is too early or too late to leave, and why counter offers almost always fail . Listen in to hear why you should view the "next job" as a stepping stone versus the perfect landing. Dick Satterfield, veteran executive recruiter and former P&G sales leader, breaks down when to leave, how to create real options, and what it takes to land (and succeed in) your next role. We cover the “successful and happy” framework, real vs. faux promotions, how to run a stealth search while employed, the truth about counteroffers, and why marketers must present as business leaders driving revenue and efficiency. Practical, no-nonsense advice for CMOs, aspiring CMOs, and any exec managing a high-stakes career. Chapters00:00 Intro: CMO Confidential + today’s topic00:00:43 Meet Dick Satterfield + why this conversation matters00:02:11 Framework: “Are you successful and happy?”00:03:39 What recruiters really scan first: promotions and scope00:05:38 Real vs. “quasi-fake” promotions (one direct report ≠ management)00:05:59 Could I leave? Too early vs. too late; the commuting rule of 300:08:12 Knowing when your learning curve has flattened00:10:24 Would I leave? How to search while employed (and build leverage)00:12:25 Target list → warm intros → the right recruiters00:14:31 Time management for the search (30 minutes a day)00:15:14 If you’re in transition: process, momentum, and managing home life00:17:21 Offers: optimize for where you’re most likely to succeed00:19:31 Interview the company: decision speed and what success looks like00:21:00 Counteroffers: why ~85% don’t stick00:22:38 Negotiating severance (and when it actually gets set)00:24:00 Biggest career mistake: not managing your career like a project00:25:00 For marketers: be a business leader, not “just” marketing00:26:13 Practical closer: return recruiter calls—before you need them00:26:55 WrapTagsCMO Confidential,Mike Linton,Dick Satterfield,executive search,career management,career strategy,CMO career,marketing leadership,job search,career progression,promotions,scope of responsibility,learning curve,commuting rules,hybrid work,networking,warm introductions,recruiters,retained search,counteroffers,severance negotiation,compensation,offer negotiation,interview tips,decision rights,success metrics,marketing as investment,top line growth,cost efficiency,business leader,P&G,Procter & Gamble,board ready,executive transitions,VP marketing,chief marketing officer,senior leadership,career mistakes,practical adviceSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Kate Bullis and David Wiser, Managing Partners and Global Marketing Practice Leaders for ZRG Partners. Kate and David translate their extensive search experience to classify common mistakes into "movie themes" and share tips on how to recognize if you are directing or reading for a part in a disaster film. From "Play It Again, Sam," to "No, No, It's Really A CMO Role!" to "Death by Committee!" they describe the all-too-familiar plotlines and how to tear apart the hype from the facts. Hints: Look at the dashboard, listen to the questions and beware of the "Hands on the keyboard" role. Tune in to hear why companies should focus on outcomes versus qualifications and why you should always check your Zoom background. What are the five bad “movies” CEOs and boards keep remaking when they hire CMOs—and how do you avoid starring in one? Mike Linton sits down with ZRG Partners’ Kate Bullis and David Wiser to unpack 2025’s CMO market, why early-stage hiring should rebound, and how capital and IPO activity reset expectations from “profit at all costs” back to growth. They break down the most common failure modes—chasing a playbook, hiring an “orchestra,” titling a demand-gen job as “CMO,” forcing marketing to “stay in its lane,” and letting committees kill momentum—and the exact questions candidates and CEOs should ask to surface scope, KPIs, authority, and alignment.You’ll hear red flags like “hands-on keyboard,” why the KPI dashboard effectively *is* the job description, and how cross-functional interviews reveal whether a CMO will be a strategist or an order taker. David and Kate close with urgency discipline for searches and a three-year business-back plan for defining the role.CMO Confidential, Mike Linton, ZRG Partners, Kate Bullis, David Wiser, CMO hiring, marketing leadership, executive search, CEO, board of directors, hiring mistakes, KPI dashboard, hands-on-keyboard, demand generation, brand vs performance, org design, stay in your lane, death by committee, playbook vs framework, 2025 job market, private equity, IPOs, marketing strategy, B2B marketing, growth vs profitability---Chapters00:00 – Welcome & show setup01:08 – Meet Kate Bullis & David Wiser (ZRG Partners)01:32 – 2025 CMO job market outlook02:56 – Where hiring rebounds first (startups vs. public)04:24 – From profitability snapback to growth focus05:35 – Theme 1: “Play it again, Sam” (playbook thinking)06:48 – Frameworks over playbooks: why “fetch” fails08:16 – KPIs as the real scope: the dashboard test10:08 – Theme 2: “I want the orchestra” (do-it-all CMO)12:44 – Red flag: “hands-on keyboard” and checkbox hiring14:19 – Theme 3: “No, really, it’s a CMO role” (but it’s demand gen)15:31 – B2B trap: title inflation and scope mismatch18:25 – Measure what matters: aligning title, work, and KPIs19:00 – Theme 4: “Stay in your lane” (the Yes Center)20:20 – Sales/product-driven constraints and influence22:00 – Theme 5: “Death by committee” (misalignment & vetoes)23:18 – Fixing alignment: who decides and how25:26 – Why bad movies still get made: urgency and drift27:54 – The other mistake: lack of urgency in searches28:43 – Funniest recruiting moments (Zoom era)30:21 – Practical advice: define the next 3 years, then the role31:29 – Wrap and where to listenSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Tom Stein, the Chairman and founder of Stein and Jann Schwarz, Senior Director of Marketplace Innovation at LinkedIn and founder of Think tank, The B2B Institute, who join us to discuss the 2025 Brand-to- Demand Maturity and the B2B Buyability studies. Tom and Jann share results showing the need to integrate brand and performance marketing in an era when the marketing funnel has collapsed needs fundamental re-thinking and Marketing Qualified Leads (MQLs) are still a key measure (in spite of data showing they've lost their usefulness). Tom and Jann explain why nearly all survey respondents acknowledge a problem but only 20% are taking action. Key topics include: why a good product or service are now "table stakes”; how buyer confidence, human connection and customer experience have become key Buyability differentiators; and the belief that B2B creative is way behind B2C on average. Tune in to hear why “demand-focused marketing" was one of the greatest brand misdirects of all time and a fabulous story of an alter boy accidentally dropping the Baby Jesus. The Truth Behind the Curtain in B2B: Brand + Demand, MQLs, and “Buyability” with Tom Stein & Jan SchwartzDescription:Mike Linton sits down with Tom Stein (Stein) and Jan Schwartz (LinkedIn’s B2B Institute) to unpack new ANA research on brand–demand maturity and a bold operating model they call “buyability.” They cover why 80% of marketers say integration matters but aren’t doing it, why MQLs are failing modern buying groups, how to financialize creative and brand, and what CEOs/boards should actually measure to accelerate revenue. Chapters:00:00 Intro & guest setup02:36 Why a brand–demand maturity study now05:36 The 80% integration gap07:17 Org design: why teams move slowly09:36 MQLs under fire (and better alternatives)10:45 Creative quality in B2B: reality check13:34 ServiceNow, Idris Elba, and distinctive assets15:01 The CEO/CFO/Board disconnect19:00 “Buyability” explained: becoming easier to buy22:12 Brand as a full-funnel commercial driver23:40 The funnel is broken; AI ups the stakes26:59 Playing offense: fewer, better buyer-group leads28:20 Financializing the case for change29:56 The budget stat that shocked everyone31:41 What to do now: category fame, trust, real metrics34:41 Funniest stories and practical parting advice37:35 Wrap & where to find more episodesTags:B2B marketing,brand and demand,buyability,MQL,pipeline velocity,CMO Confidential,Mike Linton,Tom Stein,Jan Schwartz,LinkedIn B2B Institute,ANA,B2B brand,B2B demand gen,marketing measurement,go to market,Salesforce,ServiceNow,Idris Elba,B2B creative,category fame,board metrics,CFO,CEO,CRO,sales alignment,MarTech,lead gen,buyer groups,brand strategy,revenue growthSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Dr. Joel Shapiro, Managerial Economics & Decision Sciences Professor at the Kellogg School of Management at Northwestern, formerly Varicent Chief Analytics Officer. Joel discusses his NFL study including why some teams handle injury better then others, the idea of finding variables which can't be seen by the naked eye, and his conclusion that resilience has a lot to do with planning, resource deployment and the foresight to think about potential problems. Key topics include: the importance of back-ups; the ability to find business problems that can be solved with data; and how to use data and AI to predict "bad stuff." Tune in to hear about the "percent cash wasted measure," and how Joel's class beat Las Vegas on predicting last year's NHL playoff teams.**What NFL Injury Data Teaches Business About Resilience — with Joel Shapiro (Kellogg)**Northwestern Kellogg’s Joel Shapiro returns to CMO Confidential to unpack a surprising finding: predicting player injury isn’t a “failed use case” — and the lessons translate directly to how leaders design resilient organizations. We cover the data model behind injury prediction, Joel’s “percent cash wasted” metric, the real effect of injuries on winning (including offense vs. defense), why backups matter, and how to build purposeful resilience across sales, supply chain, and leadership. Plus: a student project that beat Vegas and a fearless (and funny) Super Bowl take. Chapters00:00 Intro — Why this episode matters for executives01:10 Joel’s remit: turning data & AI into business outcomes03:19 Injury prediction isn’t a failed use case05:45 Why the NFL: clean injury data and an 11-year dataset07:32 What the model outputs: games likely to be missed08:51 “Percent Cash Wasted”: paying for injured players10:15 Do injuries really impact winning? The curve is flatter than you think12:19 Offense vs. defense: wasted cash effects aren’t equal13:47 Healthy one year, injured the next: who stays good?14:36 The lever that breaks teams: losing a highly paid QB15:25 Purposeful resilience vs. “toughing it out”16:34 Backups matter — translating roster depth to business18:29 If you can’t prevent every injury, recruit for availability19:17 Business translation: resilience in sales, supply chain, and leadership21:42 Treat resilience as strategy, not back-office insurance24:22 Which companies are structurally resilient (and why scale helps)24:49 Joel’s bold pick: the Bears’ weird start and a playful prediction25:36 Data, betting, and integrity — what changes as information improves27:25 Students vs. Vegas: NHL playoff models that won28:20 How much data it really takes (rows, columns, and what matters)29:54 Wrap and where to find more CMO ConfidentialTagsCMO Confidential, Mike Linton, Joel Shapiro, Northwestern Kellogg, data science, AI, predictive analytics, NFL injuries, sports analytics, resilience, business resilience, risk management, leadership, percent cash wasted, roster construction, backups, quarterback, offense vs defense, supply chain, sales teams, machine learning, predictive modeling, DraftKings, FanDuel, NHL, Kansas City Chiefs, Chicago Bears, C-suite, marketing leadership, podcast, YouTube chaptersSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Michael Treff, the CEO of Code and Theory joins us for our 150th Show to share observations on the major forces impacting the B2B space. Michael details how "empowered buyers" are forcing sellers to increase focus on customer value creation and transforming marketing and sales from "leads to information" which is also shifting spending to capital expense. Key topics include: why the next AI frontier is customer experience; the need for companies to have both a long and short-term AI plans; why budgeting won't get any easier and; the gap between the CX problems and CX actions. Tune in to hear why you need to have an "AI plan for your humans" and learn if you need " a personalized relationship with your mustard."CMO Confidential #150: Michael Treff on B2B’s Year-In-Review, What’s Next, and How AI Will Actually Drive Growth**B2B is being rebuilt from the core. Michael explains why budgets are shifting from media to infrastructure, how the funnel is being rewritten by agentic search, and where AI must move from efficiency to growth. We also cover the KPIs that matter, budgeting realism for 2026, and three things every CMO should know by the end of next year. Sponsored by Typeface—the agentic AI marketing platform helping brands turn one idea into thousands of on-brand experiences. Learn more: typeface.ai/cmo. **Chapters**00:00 Intro + show setup01:00 Sponsor: Typeface — agentic AI marketing, enterprise-grade & integrated02:00 Guest intro: Michael Treff, CEO of Code and Theory03:00 B2B landscape: investment shifts, changing journeys, disintermediation07:00 From MQLs to value: sales enablement and end-to-end outcomes10:00 Mid-roll: Typeface ARC agents & content lifecycle11:00 Why suites win: implementation and value realization after the sale15:00 AI phases: Wave 1 (efficiency) → Wave 2 (growth) pressures on agencies17:00 CX as the bridge: measure outcomes, not vanity metrics22:00 Roadmaps, humans, and culture—planning beyond point tools26:00 Budget reality check: deliberation, polarization, and trade-offs29:00 Personalization vs. business impact—what to fund and measure33:00 By end of 2026: know your human plan, AI maturity, and new journeys35:00 2026 prediction: the ROI vice tightens—agencies must be consultative36:00 Closing advice: “Interrogate everything yourself.”38:00 Wrap + where to find past episodes39:00 Sponsor close: Typeface—see how ASICS & Microsoft scale personalization**About our sponsor, Typeface** @typefaceai  is the first multimodal, agentic AI marketing platform that automates workflows from brief to launch, integrates with your MarTech stack, and delivers enterprise-grade security—named AI Company of the Year by Adweek and a TIME Best Invention. Learn more: typeface.ai/cmo. **Tags**B2B marketing, enterprise marketing, customer experience, AI marketing, agentic AI, marketing ROI, sales enablement, Code and Theory, Michael Treff, Mike Linton, CMO strategy, marketing budget, personalization, Martech, TypefaceSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Evan Wittenberg, Chief People Officer of VuMedi formerly CPO of Ancestry and Box, Google's Head of Leadership Development, and a Saturday Night Live Page. Evan discusses why HR has become a much tougher position over the last 5 years, AI's negative impact on leadership development, and the similarities between marketing and HR. Key topics include: his belief that every function should have a dedicated people partner; why "the burden of proof" is often higher for marketers; why he always interviews for "learning agility;" and why "doing the job you are hired for is better for your career than trying for "the next job." Tune in to hear questions marketers should ask in an interview and a great behind the scenes story from SNL Season 18. **What HR Really Thinks About Marketing — Evan Wittenberg (CPO) on CMO Confidential**Four-time Chief People Officer Evan Wittenberg sits down with host Mike Linton to unpack the real relationship between HR and Marketing: decision rights, how DEI evolves, AI’s impact on entry-level careers, why hybrid work threatens apprenticeship, and what great CMOs do differently at the exec table. Evan also shares hiring signals (what CPOs look for now), the right way to use engagement surveys, and a live-from-8H SNL story you won’t forget. **Guest:** Evan Wittenberg — CPO (VuMedi; ex-Box, Ancestry, Pivot Bio; Google/Wharton leadership)**Host:** Mike Linton — former CMO (Best Buy, eBay, Farmers), CRO (Ancestry)**Chapters**00:00 – Welcome + sponsor message (Typeface)02:00 – Evan’s background and today’s HR reality03:30 – “Seat at the table” meets burnout and intractable problems04:40 – Inside the COVID pivot: who owned it and why HR took point06:10 – Should HR own cross-functional crises? Coordination vs. ownership07:10 – HR ↔ Marketing parallels: everyone has an opinion, few have the brief09:00 – Sponsor break (Typeface)10:00 – DEI after the backlash: belonging, equity, and business need11:30 – Pay parity and what still isn’t fixed12:00 – AI’s real risk: erasing entry-level ladders and craft-building13:30 – Hybrid work, lost apprenticeship, and how leaders must respond15:10 – “People are our #1 asset” (or not): how to actually tell16:10 – HR nirvana: solutions that serve both the company and the person18:00 – How HR sees Marketing: service vs. business driver21:10 – What great CMOs do: range (data ↔ creative) and business framing22:40 – At the exec table: problem → data → options → choice → execution24:20 – The higher burden of proof for HR and Marketing24:40 – Should Marketing have a dedicated HR/People partner?26:10 – What CPOs now screen for: learning agility28:00 – AI fluency: no tourists, hands-on only29:10 – Real collaboration vs. heroics and end-runs30:40 – Due diligence for candidates: decision rights & cross-functional buy-in33:00 – Extra interview questions worth asking (on both sides)34:10 – SNL cold open rescue: the Rob Schneider story38:30 – Career advice: do the job you have at 120%40:00 – Sponsor close + sign-offCMO Confidential, Mike Linton, Evan Wittenberg, Chief People Officer, CPO, HR strategy, Marketing leadership, DEI, diversity equity inclusion, belonging, employee engagement, pay parity, hybrid work, return to office, mentorship, apprenticeship, AI in HR, AI in marketing, entry-level jobs, recruiting, learning agility, collaboration, decision rights, org design, people partner, HRBP, Box, Ancestry, Pivot Bio, Vmed, Google leadership, Wharton, SNL story, Rob Schneider, executive team, business outcomes, brand vs performance, Typeface, marketing operations, C-suite leadership, career adviceSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Kip Knight, founder of CMO Coaches, former CMO of Taco Bell and H&R Block USPresident. Kip lays out the case for marketers to build their brands based on trust, authenticity and personal core principles along with an objective understanding of "what you are really famous for being able to accomplish." Key topics include: why executive presence matters; the combination of emotional IQ and curiosity; the need for resume "proof points;" and why role models matter. Tune in to hear networking tips, why you want to know what "they say about you when you aren't in the room" and the power of a handwritten thank you note. Kip Knight (Founder, CMO Coaches; former Taco Bell CMO & H&R Block US Retail President) joins Mike Linton to get practical about building a durable *personal brand* as a marketing leader. We cover a three-step framework (self-assessment - positioning - activation), executive presence (IQ + EQ + CQ), how to lead with truth during tough calls, and why handwritten notes still matter. Sponsored by Typeface — the agentic AI marketing platform that turns one idea into thousands of on-brand assets. Learn more: typeface.ai/cmo.**Key points**• Personal brands aren’t accidental: in today’s AI-accelerated market, being findable and consistent is table stakes for senior roles. • The framework: start with a rigorous self-assessment (360s, reviews, assessments), then define positioning around your true superpowers, and finally activate with proof points. • Be objective: ambition without a strategy and measurable evidence sets you up to fail; build real proof points before you sell your story. • Executive presence = IQ + EQ + CQ (curiosity). Lean into new tech (e.g., GenAI) and stay relentlessly curious. • Truth is better than spin in crises: define reality, be transparent, and your team will follow you through hard decisions (e.g., headcount cuts). • Culture is the stories told when you’re not in the room; leaders are “always on,” so model consistency and principle-led behavior. • CMOs as business integrators: convene IT, Legal, Finance, HR, and the CEO to make the right GenAI bets with clear success criteria. • Power move: send handwritten notes on high-quality stationery; the impact far exceeds email. **Chapters**00:00 Welcome + sponsor: Typeface — why brand still wins in the age of AI 03:00 Why your personal brand matters more than ever 06:00 Being findable & consistent in an AI world 07:00 The 3-part framework: self-assessment - positioning - activation 10:00 Doing an honest self-assessment (360s, reviews, Working Genius) 14:00 Turning strengths into positioning; knowing your kryptonite 16:00 Executive presence: IQ, EQ, and CQ (curiosity quotient) 20:00 Truth-telling vs. vulnerability during layoffs and tough calls 23:00 Role models, “always on” leadership, and culture as stories 29:00 CMOs as business integrators on GenAI — how to run the process 32:00 Networking that works: “How can I help you?”, warm intros, no ghosting 34:00 Elite habit: handwritten notes on great stationery (why it lands) 36:00 Wrap + where to find more CMO Confidential TagsCMO,marketing leadership,personal brand,executive presence,brand strategy,career development,marketing careers,AI in marketing,agentic AI,Typeface,leadership,coaching,CMO Coaches,Kip Knight,Mike Linton,GenAI,networking,culture,trust,authenticity,handwritten notes,frameworks,positioning,activation,EQ,CQ,P&L,growth,enterprise marketing,YouTube podcastSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Andy Sack and Adam Brotman, Co-Founders and Co-CEO's of Forum 3, authors of the book AI First, previously at Microsoft and Starbucks. Adam and Andy discuss the exponential growth of LLM's in the 3 years since the Chat GPT launch, the rapid pace of consumer adoption and "why there's never been a bigger prize in capitalism." Key topics include: why the circular tie-ups between the models and chip providers may make sense, their belief that only 5% of companies are well underway; why you should use AI at least 10 times a day; and how the "current way of doing business" is the biggest blocker to progress. Tune in to hear 2026 predictions, why you should have a "family password," and how an AI Zoom scam resulted in a $20 million loss for the company. AI: The Year That Changed Marketing | Andy Sack & Adam Brotman on CMO ConfidentialFormer Starbucks Chief Digital Officer Adam Brotman and investor/operator Andy Sack return to break down AI’s wild 2025—and what’s next for marketers and the C-suite in 2026. We cover the rise of reasoning models and agents, chip-and-model tie-ups, who’s winning (and who’s falling behind), why only ~5% of companies are truly “underway,” and how consumer behavior is racing ahead of most enterprises. Adam and Andy deliver pragmatic guidance for boards, CEOs, and CMOs: where to lean in, how to organize, and what to build now.What you’ll learn:• The real story on model advances, agents, and the chip/energy bottlenecks• Why supply-lock deals aren’t “circular nonsense” and how they’ll shape winners/losers• Enterprise reality check: 5% vs. 95%, and why CEO/board sponsorship determines lift-off• Consumer adoption, zero-click search, and how discovery is shifting under your feet• Marketing beyond efficiency: ideation, synthetic testing, and creative at production speed• 2026 predictions: Apple’s big AI move, the year of consumer agents, and new AI devices• Risk & resilience: deepfake fraud, the “family password,” and change management that sticksActionable takeaways:• Use AI 10×/day; turn on voice and select a “thinking/reasoning” model for complex work• Treat AI as a company-wide transformation, not an IT pilot; pick a few high-value use cases and own them from the top• Experiment with agentic workflows and AI video to compress cycle time from storyboard to launchSponsored by  @typefaceai  Typeface helps the world’s biggest brands go from brief to fully personalized, on-brand campaigns in hours—not months. Their agentic AI marketing platform automates workflows across ads, email, and video, integrates with your MarTech stack, and includes enterprise-grade security. Adweek named Typeface “AI Company of the Year,” TIME listed it among the Best Inventions, and Fast Company called it the next big thing in tech. See how brands like  @ASICSGlobal  and  @Microsoft  are transforming marketing with Typeface: typeface.ai/cmoAbout CMO ConfidentialHosted by five-time CMO Mike Linton, CMO Confidential goes inside the decisions, politics, and trade-offs of one of the most scrutinized jobs in the C-suite. New episodes every Tuesday on Spotify, Apple, and YouTube.00:00 Intro & Sponsor: Typeface02:00 Topic & Guests — Adam Brotman and Andy Sack03:00 Three-year AI surge: usage, video, geopolitics06:00 Reasoning models, long-duration agents, chip/energy demand10:00 Midroll: Typeface12:00 Capital tie-ups: supply lock vs. “circular money”15:00 Winners & losers: the AGI race and consolidation16:00 Enterprise adoption: board/CEO-led change vs. IT pilots18:50 Reality check: 5% “well underway,” 95% early22:00 Consumer adoption: everyday use, underutilization25:00 Can companies keep up? Why most are lagging27:00 Search is shifting: AI overviews, assistants everywhere29:00 Marketing beyond efficiency: ideation, automation, CX31:00 AI video examples to study (Kalshi ad, IAm8)33:30 Agencies & consultancies adapting (Accenture, BCG, McKinsey)34:30 2026 predictions: Apple’s big move, year of agents, new devices36:00 2026 tensions: labor disruption, backlash, “bumpy” progress38:00 Practical tips: use AI 10×/day, voice mode, “thinking” models41:00 Tools & safety:  @lovable  family/business passwords42:00 Deepfake/Zoom heist cautionary tale44:00 Wrap-up: subscribe & episode library44:30 Closing Sponsor: Typeface —CMO Confidential,Mike Linton,Adam Brotman,Andy Sack,Typeface,agentic AI,AI marketing,marketing strategy,chief marketing officer,CMO,CEO,board strategy,enterprise AI,reasoning models,AI agents,AGI,LLMs,generative AI,Claude,Gemini,ChatGPT,NVIDIA,semiconductors,MarTech,creative automation,personalization,zero click search,search disruption,media buying,advertising,brand vs performance,organizational design,change management,digital transformation,customer experience,synthetic personas,AI video,SOA,Sora,Replit Agent,Apple AI,Perplexity,security,deepfakes,family password,go to market,content at scale,ASICSSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Mike Walrath, Chairman and CEO of Yext, Inc., formerly CEO of Right Media, and SVP at Yahoo! Mike discusses what he believes is the collapse of the marketing funnel, the need to understand how AI consumes data while judgement stays with consumers, and how an "influence marketing" mindset is emerging. Key topics include: why CMOs will need to be both great brand strategists as well as scientists, the need to constantly distribute information and "tend it like a garden," and why Reddit is great for training AI, but not as important in building brand influence. Tune in to hear a story about why you shouldn't let ChatGPT talk in an unsupervised forum and why Land Rover should send me a polo shirt. This week, Mike Linton sits down with Mike Walrath, Chairman & CEO of  @yext  (and founder of WGI Group), to unpack why the classic awareness–consideration–conversion funnel is collapsing—and what CMOs must do next. From zero-click discovery and AI agents “front-ending” consumers to why structured first-party data now beats pretty websites, Walrath maps the new rules for brand, distribution, and measurement in an AI-led marketplace.We cover: how consideration gets outsourced to AI, why marketers will “market to agents” (without controlling the ad copy), the coming arms race in citations and data distribution, and what organizational fixes boards and CMOs should make now. If you own brand, growth, or P&L accountability, this is a playbook for the next chapter.**Sponsor —  @typefaceai  Typeface helps the world’s biggest brands move from brief to fully personalized campaigns in hours, not months. With its agentic AI marketing platform, one idea scales into thousands of on-brand variations across ads, email, and video—integrated with your MarTech stack and secured for the enterprise. See how brands like ASICS and Microsoft are transforming marketing: typeface.ai/cmo.Highlights* Why “zero-click” compresses awareness and consideration inside AI experiences—and how to win the AI bake-off.* The end of marketer-controlled ad copy; influence shifts to data quality, recency, and distribution.* Memory and context change everything: agents know the consumer—and your brand—better than you think.* Brand matters more, not less; without brand salience you won’t make the answer set.* From content to data: make every spec, price, menu, inventory, policy, and promo machine-readable and syndicated.* Citations, not vibes: first-party sites and listings dominate AI references; keep them fresh and authoritative.* Org design: hire the data athletes, upgrade infrastructure, and instrument real conversion milestones (tests, visits, units).New episodes every Tuesday on YouTube, Apple, and Spotify. If you find this useful, please like, subscribe, and share with your team.**Guests**Mike Walrath — Chairman & CEO, Yext; Founder, WGI Group.Host: Mike Linton — former CMO of Best Buy, eBay, Farmers Insurance; former CRO, Ancestry.CMO Confidential,marketing,CMO,chief marketing officer,AI marketing,agentic AI,marketing funnel,zero click,search,SEO,GenAI,LLM,brand strategy,performance marketing,Yext,Mike Walrath,Mike Linton,customer journey,personalization,content at scale,structured data,citations,data strategy,MarTech,go to market,GTM,board strategy,enterprise marketing,retail,automotive marketing,restaurants,media,advertising,Typeface sponsor,Typeface AI,typeface.ai/cmoSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Jim Lecinski, Clinical Professor of Marketing at the Kellogg School of Management, author, and former Google VP. Jim discusses why he believes marketers are often overly focused on using AI for productivity improvements versus business growth, the gaps between marketers and the C-Suite highlighted by recent Gartner research, and the difference between "big frontier models" and "shiny objects." Key topics include: why you should avoid "gray market AI", how to manage the 5 AI risks (privacy, accuracy, regulatory, personnel, and reputation), and the false precision that accompanies a focus on intermediate measures like Click Through Rate (CTR). Tune in to hear why he's not a fan of Cannes and how AI helped figure out a wedding invitation calling for "casual to semi-formal beach attire."What should CMOs actually do with AI right now—and how do you avoid chasing shiny objects? Mike Linton sits down with Jim Lecinski, Professor of Marketing at Northwestern’s Kellogg School (and author of The AI Marketing Canvas and Winning the Zero Moment of Truth) to unpack the AI application layer: the good, the bad, and the ugly. Jim explains why CEOs-CFOs obsess over growth (not merely efficiency), how to reframe marketing dashboards around business outcomes, and his simple two-by-two for AI use cases (internal productivity vs. external value creation). We cover privacy, legal/regulatory, personnel, and reputational risks—and how to mitigate them—plus a pragmatic roadmap: center on a leading frontier model and layer vetted apps instead of stitching together fragile point solutions. Jim also shares candid takes on Cannes vs. Effies and ends with a challenge: personally build something with AI before year-end.You’ll learn:* Growth over cost-cutting: aligning with CEO-CFO priorities and measuring ends, not means* The AI use-case 2×2: internal productivity vs. external, customer-facing value creation* Practical examples (e.g., apparel personalization) that lift CSAT, CLV, and revenue* The 5 risk buckets (privacy, accuracy, regulatory-IP, personnel, reputation) and guardrails* How to choose core models (GPT, Gemini, Claude) and avoid “tool soup”* Why awards that honor outcomes beat awards that celebrate activityGuest: Jim Lecinski — Professor of Marketing, Northwestern Kellogg; former VP Customer Solutions (Americas) at Google; author of The AI Marketing Canvas (2nd ed.) & Winning the Zero Moment of Truth.Host: Mike Linton — former CMO of Best Buy, eBay, Farmers Insurance; CRO of Ancestry.com.Sponsor: Better marketing is built on Quad. See how better gets done at (https://www.quad.com/resources/research-and-tools/return-of-touch-consumer-engagement-has-an-omnichannel-revival?utm_source=cmoconfidential&utm_medium=paid&utm_campaign=001_brand&utm_id=podcastnl1031&utm_content=a-paidemail&utm_vp=)If you’re enjoying the show, please like, subscribe, and share with your leadership team. New episodes every Tuesday; companion newsletter on Fridays.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Abhay Parasnis, Founder & CEO of Typeface, Board Member of Dropbox and Schneider Electronic, formerly EVP of Adobe. Abhay discusses the large gap between AI expectations and execution, the human and cultural issues in the way of adoption, and the C-Suite's responsibility to "guide the change" versus demand and monitor progress. Key topics include: recognizing and managing the 3 types of resistance; why specific targeted use cases are the best way to begin; the difference between Moore's Law and Amara's Law; and how to determine if you are a resistor or a pragmatic business leader. Tune in to hear an analogy of why AI is similar to Formula One where everyone has a powerful vehicle and winning is driven by how teams master and manage that power. AI is the biggest shift of our careers—but most companies are stuck at the “cool demo” stage. In this episode, former Adobe CTO/CPO and Typeface founder/CEO Abhay Parasnis joins Mike Linton to unpack the AI cold start problem: how to move from experiments to enterprise impact. We cover where the C-suite is pushing, why practitioners are hesitating, and how to design lighthouse wins that change the org—not just the deck.Abhay shares hard numbers (a 93% lift from email personalization in 120 days), why “watermelon metrics” derail programs, and the new reality that as agents/bots consume more content, your brand narrative must be built for machines and humans. We dig into the accountability shift from agencies to in-house teams, how to evaluate vendors without boiling the ocean, and the culture moves leaders need to close the gap between ambition and adoption.What you’ll learnA practical AI playbook: pick one revenue-adjacent use case, rewire the process, measure before/after, then scaleHow to align the board, C-suite, and operators to avoid “innovation theater”Where AI drives top-line growth vs. simple cost takeout—and how to prove itSpotting resistance (job loss fears, “new thing” fatigue, agency incentives) and converting it into momentumThe right vendor questions (and red flags) to separate sizzle from outcomesWhy authenticity, governance, and legal guardrails must ship with your AI stackAbout AbhayFounder & CEO of Typeface (AI-powered personalized marketing). Former CTO & CPO at Adobe; leadership roles at Microsoft and Oracle; board member at Dropbox and Schneider Electric.Sponsor — QuadMarketing only works when everything works together. That’s why Quad is obsessed with reducing friction and integrating smarter—so your marketing machine runs faster with better ROI. See how better gets done: https://www.quad.com/buildbetterChapters (38:00)00:00 Intro & sponsor01:10 Guest intro & topic setup03:10 The AI cold start problem & Amara’s Law07:00 C-suite urgency vs. practitioner reality11:30 Beyond efficiency: driving top-line growth15:10 Content demand, bots/agents, and “watermelon metrics”19:20 Case study: 93% lift from email personalization23:30 Resistance patterns: job loss, new-thing fatigue, agency economics29:10 Vendor questions & lighthouse projects that actually ship33:10 Legal, authenticity, and governance considerations35:30 Closing advice: beginner’s mindset + bet on people37:30 WrapSubscribeNew episodes every Tuesday on YouTube, Apple, and Spotify. If you’re a CMO, CEO, CFO, COO, founder, or rising marketing leader—hit subscribe for executive-level conversations that translate directly to results.Host: Mike LintonGuest: Abhay Parasnis ( @typefaceai  )Tags:CMO Confidential,Mike Linton,Abhay Parasnis,Typeface,Adobe,AI in marketing,AI cold start,Generative AI,Amara’s Law,Marketing leadership,Change management,C suite,Board of directors,Agency model,Marketing efficiency,Top line growth,Email personalization,Content at scale,Marketing ROI,Measurement,Watermelon metrics,MarTech,CDP,Vendors,Quad,Sponsor,Marketing podcast,Digital transformation,Creative operations,PersonalizationSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

"Dissecting Compensation - A Primer on Understanding, Negotiating and Managing Pay"A CMO Confidential Interview with Richard Sanderson, the Marketing, Sales, and Communications Practice Leader at Spencer Stuart. Richard starts with the basics of salary, bonus and equity and branches out to compensation mix, the various types of equity, negotiating best practices, and the "other" elements of an offer. Key topics include: why the devil is in the details; when and how to discuss compensation; the difference between dumb luck and bad luck; and why everyone should do a "multi-year cash flow analysis." Tune in to hear why you should always read the proxy statement and the importance of being prepared to explain how you are using AI.In Part 2, host Mike Linton sits back down with Spencer Stuart Practice Leader Richard Sanderson to get tactical about comp negotiations, severance, equity, and managing your team through pay anxiety. If you’re a CMO (or headed there), this episode is your field guide to securing a fair offer and stewarding compensation conversations with your org.Points of interest: • Your moment of maximum leverage: why the verbal offer is the prime time to align on comp—and how to use that window without damaging trust. • How different companies negotiate: spotting “full & fair” one-shot offers vs. multi-round negotiators—and how to work the process with your recruiter as a broker to keep heat and emotion out. • Beyond base and bonus: what’s often negotiable (e.g., severance, sign-on/bridge, relocation, start date, work location, travel, even one-offs) and how to prioritize your asks. • Severance norms & timing: what policies typically look like (e.g., 6–12 months in many cases), when to ask, and why it’s safest through the recruiter. • Feeling underpaid? Building a data-backed case with market signals, peer benchmarks, recruiter insight—and how proxy statements can ground internal conversations. • Underwater equity & team morale: acknowledging pain, reframing to a long-term vision, and understanding annual equity refresh dynamics (timing matters). • Do the 5-year cash-flow analysis: compare current state vs. new offer (vesting, cliffs, bridge needs) so you don’t get surprised in Year 1–2. • Today’s relocation reality: mortgage-rate math and why moves can be financially punitive—plan your package accordingly. • Offer etiquette & reputation risk: why turning down a written offer is a red flag on process—and why reneging after signing can follow you. • Be ready for the AI question: every senior marketing interview now probes AI use cases, impact, and CFO alignment—have crisp examples.Sponsored by QuadMarketing only works when everything works together. Quad helps your marketing machine run with less friction and smarter integration—so you get speed, efficiency, and ROI. Better marketing is built on Quad. See how better gets done at www.quad.com/buildbetter.If you missed Part 1, go watch that next—then subscribe for weekly conversations with leaders who’ve sat in the CMO chair.#CMOConfidential #CMO #ExecutiveCompensation #MarketingLeadership #Negotiation #Equity #Severance #AIinMarketing #SpencerStuart #MikeLinton #RichardSanderson #QuadSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Richard Sanderson, the Marketing, Sales, and Communications Practice Leader at Spencer Stuart. Richard starts with the basics of salary, bonus and equity and branches out to compensation mix, the various types of equity, negotiating best practices, and the "other" elements of an offer. Key topics include: why the devil is in the details; when and how to discuss compensation; the difference between dumb luck and bad luck; and why everyone should do a "multi-year cash flow analysis." Tune in to hear why you should always read the proxy statement and the importance of being prepared to explain how you are using AI.What should CMOs (and aspiring CMOs) know about salary, bonus, and equity—and how do you actually negotiate it? Mike Linton sits down with Richard Sanderson, Practice Leader at Spencer Stuart, to demystify executive compensation for marketing leaders. They cover base pay vs. bonus, RSUs vs. options vs. PSUs, vesting mechanics, event-based triggers, how and when to negotiate, and what new pay-equity laws mean for candidates. Real talk on forfeitures, bonus history, and why your “one big ask” matters when the offer finally comes.What we cover • Why CMO pay data is scarce (and what that means for “market rate”) • Compensation mix: public vs. private/PE, U.S. vs. Europe, and “CMO+” roles • Equity 101: RSUs, options (strike prices/underwater risk), and PSUs (accelerators/decelerators) • Vesting models: time-, performance-, and event-based—and what you can/can’t negotiate • Bonuses: how targets are set, why they’re harder to move, and the 3-year payout history test • Negotiation timing: expectation-setting, handling the “what are your expectations?” question, and using information asymmetry to your advantage • Pay-equity & transparency laws: what recruiters can ask (expectations) vs. can’t (history), and how to discuss forfeitures • Offer strategy: why you typically get one high-leverage counter—and how to use itSponsor @quadgraphics  — Better marketing is built on Quad. When everything in your marketing machine works together, efficiency, speed, and ROI go up. See how better gets done: www.quad.com/buildbetter⸻🎧 New episodes every Tuesday.📰 Companion newsletter every Friday with the top insights.⸻CMO Confidential,Mike Linton,Richard Sanderson,Spencer Stuart,CMO compensation,executive compensation,marketing leadership,base salary,bonus structures,equity compensation,RSUs,stock options,PSUs,vesting schedules,performance shares,forfeitures,compensation negotiation,pay transparency laws,pay equity,offer strategy,total rewards,chief marketing officer,chief growth officer,chief commercial officer,chief revenue officer,recruiter advice,board expectations,public vs private equity,marketing careers,Quad sponsorSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Dwight Hutchins, Senior Managing Director of Boston Consulting Group (BCG) and a Northwestern Adjunct Professor, previously Managing Director at Accenture focused on Consumer Products, Health Care and Public Service. Dwight shares his thinking on why marketers should be prepared to reduce expenses and shift resources into a re-imagined future versus incrementally evolving spend and structure. Key topics include: his belief that the complexity of marketing has resulted in many instances of wasted spending; the importance of "unaided first brand response;" why it's important to be "ahead of the expense reduction game;" and how to focus on working versus non-working dollars. Tune in to hear how about reducing $1B in spend to fund new initiatives and a "wild west" story about a battery on-pack promotion.The Fine Art of Reducing Marketing Expense in an AI WorldThis week on CMO Confidential, Mike Linton sits down with Dwight Hutchins—Senior Partner & Managing Director at Boston Consulting Group and adjunct professor at Northwestern—to tackle the question every CMO hears from the CFO: “Keep the top line growing… and cut your budget.”Dwight explains how to find waste without hurting performance, where AI actually improves efficiency (and where it doesn’t), how to test into cuts with confidence, and why many brands still miss “sufficiency” by spreading spend like peanut butter. We dig into frequency capping, working vs. non-working ratios, zero-based budgeting (used sanely), org design, insource vs. outsource, and a real-world case where a company freed up billions and redeployed it to growth channels. Stay for his “Wild West” in-store marketing story—complete with batteries taped to milk.Sponsored by Typeface — the AI-native, agentic marketing platform that turns one idea into thousands of on-brand assets across channels, safely integrated with your MarTech stack. See how leaders like ASICS and Microsoft scale personalized content with Typeface.⸻⏱️ Chapters00:00 – Intro & guest: Dwight Hutchins (BCG)02:05 – The market reality: uncertainty, shifting buyer values06:10 – CFO pressure: “grow and cut” in the same breath09:20 – AI spend vs. payoff: recalibrating expectations12:25 – Media fragmentation & the “peanut butter” budget problem15:55 – Where AI helps most: measurement, targeting, creative ops19:10 – Forensic cuts case study: freeing up massive dollars23:10 – Finding waste: frequency caps, ad length, quality controls27:05 – “First Fast Response”: demand spaces & brand power30:20 – Sufficiency & focus: stop starving campaigns33:05 – Working vs. non-working: ratios that actually move results35:20 – Zero-based budgeting (in moderation, with data)37:10 – Org & ops: redesigning execution, in/outsourcing lines38:55 – Fun story: the “batteries-on-milk” promo & promo ROI40:00 – Final takeaways & sponsor⸻CMO Confidential, Mike Linton, Dwight Hutchins, Boston Consulting Group, BCG, marketing efficiency, reduce marketing spend, AI in marketing, marketing analytics, media mix optimization, frequency capping, working vs non-working, zero-based budgeting, ZBB, demand spaces, brand strategy, executive leadership, CFO CMO alignment, budget cuts, marketing operations, insource vs outsource, creative operations, measurement and attribution, marketing governance, content at scale, Typeface, Typeface AI, generative AI for marketing, agentic AI, MarTech integration, CMOs, marketing leadership, board expectations, growth and efficiency, case study, social media shift, campaign sufficiencySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Kate Bullis and David Wiser, Managing Partners and Global Marketing Practice Leaders for ZRG Partners. Kate and David translate their extensive search experience into a pre-game, game time, and post game look at the errors candidates make during the recruiting process. Key topics include: why thorough preparation includes self awareness, a "shopping list" and pattern recognition; how "playbooking," talking too much, and disengagement can doom your interview; and best practices for turning down an offer, handling a disappointment, negotiating an offer, and accepting the opportunity. Tune in to hear why you should never turn down a written offer and other things to avoid if you want to stay off of the search firm's "Do Not Call List." What are the biggest mistakes CMOs make during the interview process?This week on CMO Confidential, host Mike Linton sits down with Kate Bullis and David Wiser, Managing Partners at ZRG and two of the most experienced executive search leaders in marketing. Together, they break down the interview process into Pre-Game, Game Time, and Post-Game—sharing where CMOs most often stumble and how candidates can set themselves up for success.If you’re a C-Suite executive, board member, or aspiring marketing leader, this episode delivers unfiltered insights into how top recruiters evaluate CMOs and what separates successful candidates from the rest.Sponsored by  @typefaceai  — the generative AI platform helping the world’s biggest brands scale personalized marketing in hours, not months.⸻⏱️ Chapters00:00 – Welcome and introduction03:15 – Why interviewing for a CMO role is uniquely challenging07:40 – Pre-Game: Preparing beyond the résumé13:05 – What search firms and boards are really looking for17:50 – Game Time: How to manage the actual interview23:30 – Mistakes CMOs make when telling their career story29:10 – Post-Game: Following up and maintaining momentum34:20 – The role of references and backchannel checks37:50 – Final advice for candidates and boards40:00 – Wrap-up and sponsor message⸻📌 TagsCMO Confidential, Mike Linton, Kate Bullis, David Wiser, ZRG Partners, CMO interview tips, marketing executive search, chief marketing officer, CMO mistakes, CMO hiring process, how to become a CMO, executive interview prep, board expectations for CMOs, marketing leadership, CMO role design, interview strategy, executive recruiters, marketing careers, marketing C-Suite, executive search firms, leadership hiringSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Shiv Singh, CEO of Savvy Matters, former CMO of Lending Tree and author of AI For Dummies and The 5 Marketing Truths You Won't See at Cannes. Shiv shares why he believes AI is killing marketing jobs, how the CMO Role is breaking down due to overlap with other functions, and how "Big Tech is running marketing." Key topics include: how walled gardens make the job harder; why the optics of Cannes are terrible; and the reason marketers should work to fully understand technology. Tune in to hear how AI is making us less intelligent and why Cannes should move to San Francisco. DescriptionWhat you won’t hear on the Croisette. Former LendingTree CMO and Marketing with AI for Dummies author Shiv Singh joins host Mike Linton to unpack his viral “5 marketing truths you won’t hear at Cannes”—from AI’s real impact on jobs and creativity to why the CMO role keeps breaking under overlapping scopes, walled gardens, and distorted budgets.We dig into the zero-click search era, big tech as the new kingmakers, how to rebuild orgs AI-first, and what practical steps CMOs should take this quarter (hint: learn the tech, ship agents, and embed marketers into tech teams).In this episode • AI is changing performance, creative, and strategy—faster than the hype cycle • The CMO job: too wide, too blurry, and overlapped with the rest of the C-suite • Walled gardens & retail media: measurement theater vs. business impact • Zero-click search & AI Overviews: when your best customers never hit your site • “AI-native” org design: agents, code-as-deliverable, and the marketer-as-technologist • Why Cannes optics can backfire—and what a substance-first festival could look like • Playbook for CMOs: weekly show-and-tells, code literacy, and cross-functional embedsAbout our guestShiv Singh is CEO of Savvy Matters, co-founder of AI Trailblazers, former CMO of LendingTree, and a longtime brand leader (Pepsi, Visa). He writes and speaks widely on AI’s impact on marketing, org design, and growth.Sponsor — TypefaceLegacy tools weren’t built for AI. Typeface is the first multimodal platform where agentic workflows handle everything from brainstorming to launch across every channel. Transform one idea into thousands of on-brand assets—text, images, and video—at enterprise scale, with security and seamless MarTech integrations. See how brands like ASICS and Microsoft move from brief to personalized campaigns in hours: typeface.ai/cmo.If you’re enjoying CMO Confidential, please like, subscribe, and share. New episodes every Tuesday; companion newsletter every Friday.⸻Chapter Markers00:00 – Welcome & Sponsor: Typeface01:45 – Introducing Shiv Singh & “5 Truths You Won’t Hear at Cannes”05:10 – Truth 1: AI is changing jobs, creativity, and strategy10:20 – The CMO role is broken: scope, overlap, and alignment15:05 – Walled gardens & retail media: why measurement is broken19:45 – Truth 2 & 3: Big Tech as the new kingmakers24:20 – Zero-click search & the rise of AI-driven discovery28:50 – Truth 4: Cannes optics and why it’s “not for everybody”32:40 – What CMOs should do: tech fluency, coding, weekly experiments36:00 – Superintelligence and the AI-native org of the future39:00 – Practical advice & closing thoughts⸻CMO Confidential, Mike Linton, Shiv Singh, Savvy Matters, AI Trailblazers, LendingTree, Pepsi, Visa, Cannes Lions, marketing truths, AI in marketing, agentic AI, AI agents, zero-click search, AI Overviews, walled gardens, retail media networks, big tech kingmakers, Google, Meta, TikTok, YouTube as TV, Performance Max, marketing org design, CMO role, C-suite alignment, measurement, marketing strategy, creative automation, knowledge workers, superintelligence, LLMs, large language models, marketer as technologist, code literacy, AI native organization, marketing experimentation, weekly show and tell, brand building, B2B marketing, B2C marketing, marketing leadership, executive insights, podcast for CMOs, Typeface, Typeface AI, typeface.ai/cmo, ASICS, Microsoft, customer acquisition, CAC, CLV, marketing ROI, retail media, AI transformation, marketing jobs and AI⸻See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Dr. Dan McCarthy, Professor of Marketing at Maryland and leading practitioner of Customer Lifetime Value. Dan shares insights from his privacy research based on Apple's "App Tracking Transparency" (ATT) initiative commonly known as "Ask App Not to Track" which include a significant impact on business results, a degradation of CAC, and a disproportionate hit to small companies. Key topics include: how the elimination of a Facebook customer ID negatively impacted revenue, why averaging marketing results can be a profit killer, and why analytical time frames matter. Tune in to hear updates on Dan's other research including Peloton, loyalty programs and "How everyone is cheating their way through college." CMO Confidential: The Disparate Impact of Privacy Policy — with Dr. Dan McCarthy (UMD) on ATT, CLV & CACWhat happens to your revenue when attribution breaks? In this episode, 5x CMO Mike Linton sits down with Dr. Dan McCarthy (Professor of Marketing, University of Maryland; leading practitioner of Customer Lifetime Value) to unpack Apple’s App Tracking Transparency (ATT) and its ripple effects on marketing performance. Dan shares new research showing how the loss of a Facebook customer ID degraded click-through, CAC, and revenue—with disproportionate pain for smaller, Facebook-heavy brands.We dig into why averages kill profit (stop using blended CAC/CLV!), how channel-specific, time-varying metrics drive smarter allocation, and the practical playbook for marketers in a post-IDFA world. Dan also updates us on his other research—Peloton, loyalty & subscription programs (DoorDash/Postmates), and the “everyone is cheating their way through college” debate and what it means for teaching and real-world readiness.What you’ll learn • How ATT broke cross-site attribution and raised CAC while lowering revenue yield • Why small DTC brands took the biggest hit, and how (or if) they can recover • The danger of blended CAC/CLV vs. channel-specific, time-varying metrics • Subscription insights: novelty vs. maturity effects, and behavior after cancellation • Action items to protect growth when signal quality declinesAbout our guestDr. Dan McCarthy is a professor at the University of Maryland (formerly Emory) and one of the foremost experts on CLV and customer-based corporate valuation. His work spans privacy’s impact on e-commerce, subscription economics, loyalty programs, and public-company customer metrics.Sponsor: TypefaceTypeface helps the world’s biggest brands move from brief to fully personalized campaigns in hours, not months. With its agentic AI marketing platform, one campaign becomes thousands of on-brand experiences across ads, email, and video—with enterprise-grade security and seamless MarTech integrations. Learn more at typeface.ai/cmo.Subscribe for more C-suite-level conversations every Tuesday, and catch our Friday newsletter with the top insights.⸻00:00 – Intro & sponsor: Typeface AI01:35 – Meet Dr. Dan McCarthy & ATT explained05:00 – How ATT broke attribution and raised CAC09:15 – Why small brands took the biggest revenue hit13:30 – The danger of blended CAC & CLV averages17:20 – Practical advice: channel-specific, time-varying metrics21:00 – Updates on Peloton & subscription research25:00 – The “everyone is cheating in college” debate28:00 – Final advice: beware of irrational subscriptionsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

CMO Confidential — “What Your CFO Wants to Tell You (But Won’t)” with CNA CFO Scott LindquistWhat does a great CFO really think about marketing? Mike Linton sits down with Scott Lindquist—CFO of CNA Financial and former long-time CFO of Farmers—to decode the finance side of brand building, performance spend, and the politics of the boardroom. They cover how CMOs should onboard a new CFO, why “marketing math” wins over skeptics, mistakes to avoid in board presentations, and how insurers used bold brand bets to become category killers.What you’ll learn • The four archetypes of CFOs—and how to work with each • Why CFOs who are “joined at the hip” with the CEO think differently about growth • How to explain cost of capital and present value like a marketer (and win budget) • The insurance playbook: brand investment, DTC distribution, and lifetime value • Why every large marketing org needs a Marketing CFO (and how to set it up) • Boardroom pitfalls: jargon, 100-slide decks for 20 minutes, and “draining the slide” • Practical tips for building trust: bring the data, surface bad news early, and speak in outcomesGuestScott Lindquist — Chief Financial Officer, CNA Financial. Former CFO, Farmers Insurance. Started at PwC and has led finance through growth, turnarounds, and public-company scrutiny.HostMike Linton — Former CMO of Best Buy, eBay, and Farmers; former CRO of Ancestry. Host of CMO Confidential, the #1 CMO show on YouTube.Who should watchCMOs, CEOs, CFOs, board members, founders, and marketing leaders who need tighter finance alignment and clearer ROI storytelling.Brought to you by TypefaceLegacy marketing tools weren’t built for AI. Typeface is the first multimodal, agentic AI marketing platform that turns one idea into thousands of on-brand assets—across ads, email, and video—while integrating with your MarTech stack and meeting enterprise-grade security needs. See how brands like ASICS and Microsoft accelerate content at scale: typeface.ai/cmo.—If you’re enjoying the show, please like, comment, and subscribe. New episodes every Tuesday; companion newsletter with the top insights every Friday.#CMOConfidential #CFO #MarketingROI #BrandBuilding #B2BMarketingCMO Confidential, Mike Linton, Scott Lindquist, CNA Financial, Farmers Insurance, CFO, CMO, marketing CFO, finance and marketing alignment, cost of capital, present value, marketing math, LTV, lifetime value, CAC, board presentations, brand valuation, insurance marketing, DTC insurance, Geico, Progressive, performance marketing, media spend, marketing ROI, budgeting, enterprise marketing, MarTech, agentic AI, Typeface AI, ASICS, Microsoft, PwC, executive leadership, C-suite, category strategy, growth strategy, B2B marketing, B2C marketing, onboarding a CFO, sponsorships, vendor management, marketing governance, data-driven marketing, brand building, boardroom communication, enterprise security, AI marketing platformSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Kim Whitler, professor at the University of Virginia Darden School of Business, board member, and former GM and CMO. Kim shares insights from more than a decade of research with over 500 CMO's including how 50+% of roles are misaligned, the huge gap between CEO's and CMO's, the fact that misalignment results in weaker financials, and her belief that better position matching would "prevent" the "cure" of firing the CMO. Key discussion topics include: why the CMO position has the most variance in the C-suite; the importance of matching responsibility, experience and status; and why she thinks search firms can do a better job. Tune in to hear marketing analogies to the New England Patriots line-up and James Bond movie casting.Colonel Mustard, in the Study…with the Job Spec? Why Poor Role Design Shortens CMO Lifespans | CMO ConfidentialWelcome back to CMO Confidential, the podcast that takes you inside the drama, decisions, and politics that go with being the head of marketing. Hosted by 5x CMO Mike Linton (Best Buy, eBay, Farmers Insurance, Ancestry.com).This week, Mike welcomes back Dr. Kim Whitler, Professor of Marketing at the University of Virginia’s Darden School of Business, former CMO, board director, and one of the foremost researchers on the CMO role. Kim has spent 14+ years analyzing 500+ interviews and hundreds of job specs to uncover why nearly 54% of CMO roles are misaligned—and what that means for tenure, effectiveness, and marketing’s reputation in the C-Suite.From her groundbreaking research (published in HBR, Sloan Management Review, and the Journal of the Academy of Marketing Science) to real-world board and executive experience, Kim breaks down:* Why job specs often set CMOs up to fail* The massive perception gap between CEOs (who think roles are well-designed) and CMOs (who don’t)* How status, responsibility, and experience combine to drive—or derail—firm outcomes* The practical questions every CMO candidate should ask before taking a job* Why “throw away the job spec and write your own” might be the smartest advice you’ll hear🎙️ Whether you’re a CMO, CEO, board member, or aspiring marketing leader, this is a masterclass in role design, negotiation, and how to set marketing up for real impact.---📌 Episode Chapters00:00 – Welcome to CMO Confidential01:30 – Introducing Dr. Kim Whitler04:00 – Why CMO job specs often fail08:15 – Defining “misalignment” in CMO roles13:00 – The role of status, responsibility & experience18:30 – The CEO vs. CMO perception gap24:00 – Practical questions every CMO candidate should ask30:00 – Negotiating role design & avoiding pitfalls33:30 – Kim’s closing advice & final story- About Our Sponsor: Typeface AIThis episode is brought to you by Typeface AI www.typeface.ai/cmo — named Company of the Year by Adweek, a TIME Best Invention, and one of Fast Company’s Next Big Things in Tech.Typeface helps the world’s biggest brands move from business brief to fully personalized campaigns in hours, not months. Their agentic AI marketing platform scales a single campaign into thousands of on-brand experiences across ads, email, and video—all while integrating seamlessly with your MarTech stack and maintaining enterprise-grade security.See how brands like Asics and Microsoft are transforming marketing with Typeface at typeface.ai/cmo.---🔔 Don’t miss a single episode—subscribe on **YouTube, Apple Podcasts, or Spotify**.👍 Like this video if you enjoyed the conversation and drop your takeaways in the comments!#CMOConfidential #MarketingLeadership #KimWhitler #CMORole #MarketingStrategy #TypefaceAISee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

CMO Confidential Interview with Tom Goodwin, author, speaker, and former innovation head at Publicis, Zenith, and Havas. Tom discusses his belief that today's CMO's are overly focused on efficiency versus marketing principles and that the contemporary playbook has been created by tech companies focused on performance metrics. Key topics include: an unhealthy focus on the speed of measurement and short-term results; marketers having a "feeling of vulnerability" if they haven't heard of new tech; and the fact that many of the hyped direct-to-consumer brands like Casper and Ridge Wallets aren't actually doing that well. Tune in to hear the underestimated impact of "beauty" and a story about being locked out of a self-driving car. 🚨 New Episode of CMO Confidential 🚨This week, host Mike Linton (5x CMO: eBay, Best Buy, Farmers Insurance, Ancestry.com) sits down with Tom Goodwin — author, speaker, and former global head of innovation at Publicis, Zenith and Havas.Tom argues that today’s marketing playbook has been hijacked by tech platforms obsessed with performance metrics and short-term efficiency. In this wide-ranging conversation, we cover:✅ Why CMOs are over-indexing on efficiency at the expense of brand-building principles✅ The fear of irrelevance driving marketers to chase every new technology trend✅ How speed of measurement is warping long-term thinking✅ Why many direct-to-consumer darlings like Casper and Ridge Wallets aren’t as successful as headlines suggest✅ The underestimated role of beauty and creativity in building lasting value✅ A wild story about being locked out of a self-driving carWhether you’re a CMO, founder, board member, or just obsessed with the future of marketing, this episode is a must-listen.👉 Don’t forget to like, subscribe, and hit the bell for more insider conversations on what it really takes to be a modern CMO.#CMO #MarketingLeadership #TomGoodwin #CMOConfidential #BrandBuilding #MarketingStrategy #CMOInsights #DigitalMarketing #Innovation⸻CMO Confidential,Tom Goodwin interview,Tom Goodwin marketing,CMO podcast,CMO role,CMO insights,marketing leadership,marketing podcast,brand building,marketing strategy,digital marketing,marketing efficiency,marketing principles,innovation in marketing,short term vs long term marketing,beauty in branding,CMO advice,marketing leadership podcast,marketing tech trends,direct to consumer brands,CMO discussion,marketing innovation,self-driving car story,CMO lessons0:00 – Welcome & Intro: Meet Tom Goodwin2:15 – Why CMOs Overvalue Efficiency6:40 – The Tech-Driven Marketing Playbook11:05 – Vulnerability & Fear of Missing Out on New Tech15:20 – The Problem with Short-Term Metrics19:00 – DTC Myths: Casper, Ridge Wallet & Beyond23:45 – The Undervalued Power of Beauty & Creativity28:10 – Locked Out of a Self-Driving Car (Story)30:15 – Final Takeaways & Wrap-UpSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with David Aaker, Vice Chair of Prophet, author of numerous marketing books including Aaker on Branding 2nd Edition, formerly a Haas School of Business Professor. David discusses the history of brand equity starting with the BCG model from the 90's and why that model and scanner data drove a short-term sales focus at the expense of brand equity. After years of progress, he believes we are now experiencing "A revival of short-termism." Key topics include: the differences between B2B and B2C brand building; the need for marketers to appreciate that brands aren't built in isolation; and how to break through in a hostile communications environment. Tune in to hear why he believes "There are easy ways for companies to build better brands," and case studies from Dove and Uniqlo. Brand value has been discussed for decades—so why isn’t it a universally accepted business principle? In this episode of CMO Confidential, host Mike Linton sits down with branding legend David Aaker, Vice Chair at Prophet, author of 18 books, and widely regarded as the “Father of Modern Branding,” to unpack why the fight for brand equity is far from over.From the origins of brand equity in the 1990s to today’s hostile marketing environment, Aaker shares insights on: • Why brand should be treated as a long-term asset, not a short-term tactic • How short-termism and performance marketing are eroding brand value • The difference between B2B and B2C brand management (and why organizational values matter more in B2B) • Examples of brands that have nailed disruptive innovation and purpose-driven branding (Dove, Uniqlo, Habitat for Humanity) • Why most companies are managing brands poorly in today’s cluttered, skeptical media environment • How AI could democratize creativity and make professional branding accessible to more companiesPacked with history, frameworks, and practical examples, this conversation will change the way you think about brand value, brand portfolios, and how to make your brand truly indispensable.00:00 – Introduction to CMO Confidential & Guest David Aaker01:15 – Why Brand Value Still Isn’t a Universally Accepted Principle03:45 – The Birth of Brand Equity in the 1990s06:10 – Short-Termism, Performance Marketing, and the Brand Erosion Problem08:35 – How to Justify Brand as an Asset (Case Studies & Examples)11:20 – The Visibility Advantage and 14 Dimensions of Brand Value13:05 – Why CFOs and Boards Believe in Other Brands, but Not Their Own15:10 – B2B vs B2C Branding: Key Differences and What Matters Most17:45 – Why Many Companies Are Managing Brands Poorly Today20:00 – Branding in a Hostile Communication Environment22:05 – The Power of Brand Portfolios, Companion Brands, and “Silver Bullet” Brands24:30 – Examples: Uniqlo, HeatTech, and the Westin Heavenly Bed26:10 – Super Bowl Advertising: Breaking Through Clutter and Skepticism28:00 – AI, the Democratization of Creativity, and the Future of Branding29:20 – Final Advice: Your Duty as a Marketer to Build the Brand as an Asset30:15 – Closing Remarks & SubscribeHere’s your list fully hashtagged and comma-separated:#cmoconfidential, #DavidAaker, #brandvalue, #brandequity, #brandstrategy, #marketingstrategy, #brandingadvice, #B2Bbranding, #B2Cbranding, #brandmanagement, #shorttermism, #performancemarketing, #purposedrivenbranding, #DoveRealBeauty, #UniqloHeatTech, #HabitatforHumanity, #marketingleadership, #brandportfolio, #brandeddifferentiators, #brandedenergizers, #brandedsourceofcredibility, #hostilemediaenvironment, #disruptiveinnovation, #AIinbranding, #democratizationofcreativity, #CMOpodcast, #marketingpodcastSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Auren Hoffman, CEO of SafeGraph, formerly co-founder and CEO of LiveRamp. Auren discusses his belief that vendor management is the most critical skill for the future and why most companies should "rent" a high caliber pool of talent instead of hiring individual executives. Key topics include: thoughts on improving your vendor management skill (with outside law firms as an example); the concept of "scaffolding" developing talent; why he believes procurement is a "negative value" function; and why he would short consulting firm Booz Allen. Tune in to hear why he thinks private equity has shifted from making companies better into financial engineers and his belief that an MBA usually has a negative ROI.CMO Confidential: Auren Hoffman on Vendor Management, Talent Strategy, and the Broken MBAIn this week’s episode of CMO Confidential, Mike Linton sits down with Auren Hoffman, CEO of SafeGraph and former co-founder/CEO of LiveRamp, to challenge conventional thinking on hiring, procurement, and leadership development.Auren shares why he believes vendor management is the #1 skill for future executives—and why most companies should rent world-class capabilities rather than hire executives they can’t fully utilize. From “scaffolding” young talent to his provocative views on procurement’s negative value, Booz Allen, MBAs, and the transformation of private equity, this episode is packed with contrarian insights for CMOs, CEOs, and founders alike.🧠 Don’t miss Auren’s candid takes on why many traditional business functions are stuck in the past—and what leaders should do instead.🔔 Subscribe for more insider lessons on what it really takes to thrive in the C-suite.⏱️ Chapters:00:00 - Introduction: Auren Hoffman’s Background & Career Path01:45 - The Most Important Executive Skill: Vendor Management05:22 - Why Renting Talent Beats Hiring for Most Companies08:40 - Scaffolding: A Framework for Developing Talent12:10 - The Case Against Procurement: “A Negative Value Function”16:03 - Why He Would Short Booz Allen18:35 - Private Equity’s Shift from Builders to Financial Engineers23:14 - The Problem with MBAs and Why ROI is Often Negative26:40 - How Executives Should Rethink Internal Capabilities29:08 - Final Thoughts & Rapid-Fire TakesAuren Hoffman, SafeGraph, LiveRamp, CMO Confidential, Mike Linton, vendor management, procurement, scaffolding talent, executive hiring strategy, Booz Allen, private equity critique, MBA ROI, modern leadership skills, B2B marketing, executive leadership, future of work, marketing strategy, marketing podcast, business podcast, CEO advice, CMO podcast, talent development, rent vs hire, startup strategy, enterprise strategy, marketing leadership, SafeGraph CEO, Auren Hoffman interviewSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Peri Hansen, Korn Ferry Leader, CMO Practice, North America. Peri discusses why the CMO position is becoming the vanguard of innovation, the importance of an "agile learner" mindset, and why there's no substitute for great leadership. Key topics include: how nothing "returned to normal" after COVID; the importance of org design; and why CMO's should own the entire customer life cycle and help drive company strategy. Tune in to hear why references matter more than ever and the importance of building a personal brand.Why the CMO Is Now the Innovation Leader | Peri Hansen, Korn Ferry CMO PracticeIn this episode of CMO Confidential, Mike Linton sits down with Peri Hansen, leader of the CMO Practice at Korn Ferry North America, to explore how the role of Chief Marketing Officer has become the new vanguard of innovation, strategy, and customer-centric growth.From org design to leadership development, Peri breaks down the key traits of successful CMOs and why companies are no longer returning to pre-COVID norms. She shares why agile learning, personal brand-building, and owning the full customer lifecycle are now non-negotiables for modern marketing leaders.Topics Covered: • Why CMOs are being tapped to drive innovation and transformation • The post-COVID shift in org design and what it means for marketing • The importance of leadership, agility, and continuous learning • Why great references still matter in the hiring process • How CMOs can (and should) influence company-wide strategySubscribe for weekly episodes featuring world-class marketing leaders, board members, and C-Suite executives.⏱️ Chapters (Optimized for 29-minute Runtime)00:00 – Intro: The Evolving Role of the CMO01:00 – Meet Peri Hansen: Korn Ferry CMO Practice Leader02:12 – Why the CMO is Now the Vanguard of Innovation04:30 – Three New Mandates for CMOs: Tech, Strategy & Lifecycle06:50 – The CMO as a Change Agent and Team Builder08:30 – Tech CMOs Are Leading—Who’s Catching Up?10:15 – Building Tech Credibility as a Marketing Leader12:10 – “Nothing Returned to Normal” After COVID13:30 – Post-COVID Turnover: What CEOs and Boards Want Now15:30 – What’s Replacing the Traditional CMO Role?17:10 – Why Org Design Is a Top Priority in CMO Searches19:05 – How Companies Realize They Need Org Restructuring20:45 – The AI Era: Is There a Leadership Gap Forming?22:20 – What Agile Leadership Actually Looks Like24:00 – What Resumes Reveal: Pivot Points and Risk-Taking25:10 – Why References Matter More Than Ever27:00 – Final Advice: CMOs, Build Your Own Personal Brand28:40 – Wrap Up & Where to Find More CMO Confidential Content#CMOConfidential #PeriHansen  @kornferryintl  #ChiefMarketingOfficer #Leadership #OrgDesign #CustomerExperience #MarketingStrategy #PersonalBrand #ExecutiveSearch #CMOInsightsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Dan Salkey, Co-Founder & Strategy Partner at Small World, an agency designed to create "entertainment first" brands. Dan discusses the concept of "Entertain or Die," the difference between "owning" and "renting" eyeballs, and why his focus is on "saves, likes, and shares." Key topics include: the fact that attention is earned; the difference between entertaining and selling; why many tech brands forget to entertain; and how to measure "attentive cost" versus cost per impression. Tune in to hear case studies on Liquid Death and Duolingo and why Net Scout produced a Werner Herzog film.In this episode of CMO Confidential, Mike Linton sits down with Dan Salkey, Co-Founder and Strategy Partner at Small World, an agency on a mission to create entertainment-first brands. Dan unpacks his provocative framework: “Entertain or Die.” From building brand characters to measuring success in saves and shares—not impressions—this conversation is packed with insights for CMOs navigating the new attention economy.🧠 Learn why the best brands own their eyeballs instead of renting them, what marketers can learn from creators like MrBeast, and why  @netscoutinc  made a Werner Herzog documentary to stand out.🔍 Featuring case studies from Liquid Death, Duolingo, and other unexpected brand entertainers, this episode offers a blueprint for building marketing that actually gets watched—and shared.🎯 Topics Covered: • The rise of entertainment-first branding • “Saves, likes, and shares” as new core KPIs • Measuring attentive cost vs. cost per impression • The hidden power of brand characters and mascots • Why marketers need a writer’s room mindset • How boring B2B brands can still break throughSubscribe to CMO Confidential for weekly insights from top marketing executives, strategists, and creators.Dan Salkey, Entertainment First Marketing, CMO Confidential, Mike Linton, Small World Agency, Liquid Death Marketing, Duolingo Brand Strategy, Branded Content, Entertain or Die, Brand Characters, Marketing Strategy 2025, Attention Economy, NetScout Werner Herzog, MrBeast Brand Playbook, Content Marketing, Virality Metrics, Branded Entertainment, Marketing Innovation, Social Media Marketing, Save and Share Strategy, B2B Brand Breakthrough, Branded Documentary, Marketing PodcastSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Andy Sack and Adam Brotman, Co-Founders and Co-CEO's of Forum 3, authors of the book AI First, previously at Microsoft and Starbucks. They discuss why AI is different from previous technology advances and the series of "Holy Shit!" moments experienced when interviewing Sam Altman, Bill Gates and others. Key topics include: their belief that AI is "moving faster than you think" since it isn't constrained by an adoption curve or infrastructure; the power of Artificial General Intelligence which will be smarter than most experts; why trying to calculate the ROI of AI is comparable to measuring the return on electricity; and the possibility of 95% of marketing and agency jobs being impacted over the next 5 years. Tune in to hear how Chat GPT scored a top grade on the AP Biology Exam, how Moderna became an AI leader, and their tips for staying near the front of the wave.This week on CMO Confidential, host Mike Linton sits down with Adam Brotman, former Chief Digital Officer of Starbucks and co-CEO of J.Crew, and Andy Sack, venture capitalist and Managing Partner at Keen Capital. Together they co-authored AI First and co-founded Forum3, a company on a mission to educate businesses on how to thrive in the AI era.In this episode, Adam and Andy recount their interviews with leaders like Sam Altman, Bill Gates, and Reid Hoffman—and unpack why we are at a true “Holy Sh*t Moment” in technology.Learn how generative AI is poised to replace 95% of marketing tasks, what agentic AI means for the future of work, and why marketers need to shift from campaign thinking to orchestration and system design—fast.Topics Covered: • What Adam and Andy learned from interviewing tech’s top minds • Why artificial general intelligence (AGI) is closer than you think • How AI tools will transform agency and in-house marketing roles • Why marketers must experiment now—or risk irrelevance • The unexpected productivity ROI of adopting AI toolsThis episode isn’t just about AI—it’s about how business leaders and marketers must transform to remain relevant in the age of exponential change.00:00 - Intro & AI-Powered Marketing by Publicis Sapient 01:42 - Welcome + Adam Brotman & Andy Sack intro 04:45 - Why “AI First” started as “Our AI Journey” 08:13 - The “Holy Sh*t” moment explained 10:00 - Interviewing Sam Altman and the AGI revelation 15:50 - Bill Gates’ AI holy sh*t moment 20:30 - What AGI means for marketers and agencies 25:20 - Agentic AI and spinning up marketing agents 30:40 - Consumer behavior and synthetic influencers 34:50 - How agencies must evolve or die 38:20 - The case study of Moderna's AI-first approach 41:00 - Evaluating AI vendors + building internal councils 45:10 - The ROI of AI: Productivity & Unlocks 49:00 - Playbook for becoming an AI-first org 52:30 - Funny poker shirt story + parting advice 56:00 - Closing thoughts and next episode teaser #GenerativeAI #CMOConfidential #AdamBrotman #AndySack #Forum3 #MarketingAI #AIInMarketing #AIRevolution #HolyShitMoment #AIFirst #SamAltman #BillGates #AGI #MarketingPodcast #DigitalTransformation #FutureOfWork #AIProductivity #ChiefMarketingOfficer #CMOLife #AIPlaybook #MarketingLeadership #AIForBusinessSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Michael Treff, the CEO of Code + Theory, a growing 2000 person agency which combines technology and creativity. Michael discusses the disruption in consumer behavior, why B2B client service is becoming more holistic, and why companies should "go on offense" in a time of uncertainty. Key topics include: The strategic question of "What do you want your humans to be doing;" his belief that there will be a growing demand for ROI on tech spending; how everyone can become a creative change agent; and why he hates the concept of "The Big Idea." Tune in to hear the lesson of "prompt engineers" and an analogy of how playing in a punk band is like learning to use AI.In this week’s episode of CMO Confidential, five-time CMO Mike Linton is joined by Michael Treff, CEO of award-winning agency Code and Theory for a no-holds-barred discussion on why most AI strategies are missing the point.Treff—who leads an agency named B2B Agency of the Year by Ad Age and innovation standout by Fast Company—argues that leaders are mistaking AI tools for strategy. Instead, he lays out a bold case for orchestration—aligning people, tools, and data across the enterprise to drive real customer value. Together, Mike and Michael unpack: • Why B2B marketers need to stop treating customers like corporate buyers and start treating them like humans. • Why defensive strategies during disruption are a recipe for irrelevance. • The myth of the “big idea”—and why creativity has been democratized. • Why prompt engineers were never the future. • What AI orchestration really means—and how it can finally connect data silos, unify customer journeys, and drive performance.Whether you’re a CMO, agency leader, or aspiring executive, this is an unmissable playbook for navigating AI disruption, avoiding short-sighted efficiency traps, and building brands that thrive.🎧 Listen now on Spotify, Apple Podcasts, or watch the full episode on YouTube.🔗 Sponsored by  @PublicisSapient  — Smarter marketing, happier teams, wow-worthy customer moments.Visit: https://www.publicissapient.com#CMOConfidential #MarketingLeadership #AIinMarketing #MichaelTreff #CodeAndTheory #B2BMarketing #CMOStrategy #MarTech #MarketingPodcast #MarketingAI #MikeLinton #BrandStrategy #DigitalTransformation⸻⏱️ YouTube Chapter Timestamps:00:00 - Welcome to CMO Confidential01:15 - Meet Michael Treff, CEO of Code and Theory03:08 - AI Disruption in B2B: Humanizing the Customer06:00 - Why B2B Requires a Holistic Customer Lens08:47 - Agency Mergers & The Death of the Middle11:35 - Scale vs. Focus: Who Wins in Holding Company Wars?14:10 - Leadership in an Anxious Market: Offense vs. Defense17:25 - Code and Theory’s Internal AI Transformation20:15 - The Myth of the Prompt Engineer22:10 - Why Most AI Strategies Are Flawed25:00 - Connecting People, Tools, and Data with AI27:15 - Democratizing Creativity: What It Really Means30:00 - Why the Big Idea is Dead (and What Comes Next)32:25 - Predictions for 2025 in B2B, Tech & AI34:05 - Final Advice: Everyone Can Lead ChangeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nancie discusses her "brand fix" classifications of refine, purposefully manage, and transform, how to get started with data even when money and time are tight, some "Taylor Swift" approaches to brand work, and the difference between mission and brand. Key topics include: how to get the organization in harmony; why "The Big Reveal" is usually the wrong way to go; and her belief that both Sephora and Apple are losing brand steam. Tune in to hear case studies on Georgetown, The Mayo Clinic, and Samsung and a humorous story about a heart attack.You were brought in to fix the brand… but what exactly does that mean? In this week’s episode of CMO Confidential, host and 5x CMO Mike Linton sits down with brand strategist Nancie McDonnell Ruder, founder of Noetic Consulting, to unpack the real-world challenges behind “fixing” a brand.From navigating crises at major healthcare institutions to helping Georgetown University build brand alignment across decentralized marketing teams, Nancie shares her proven frameworks and hard-won insights on strengthening brands from the inside out.They discuss: • The difference between a brand crisis, a refinement, and a transformation • What to do when your brand is suffering—but the real problem lies elsewhere • Why internal alignment and education are non-negotiable for brand success • The 5 best practices for brand revitalization (with names like Taylor Swift songs!) • Brand fails to avoid—including the “Big Reveal” trap and skipping customer data • And yes… the show ends with a heart attack, mouth-to-mouth CPR, and a forehead kiss (you’ll just have to listen)00:00 – Intro: Welcome & episode setup01:02 – What does it really mean to “fix the brand”?03:45 – The Georgetown University brand refinement case06:25 – Standing up a brand for the first time (Mayo Clinic example)08:55 – Brand crisis vs. product/perception issue: How to tell the difference11:40 – Diagnosing the real problem: What does the data say?14:05 – Samsung’s brand affinity challenge and how they solved it16:20 – The 5 best practices for brand revitalization (Taylor Swift edition)19:45 – Worst practices: The “big reveal,” internal misalignment, and ignoring skeptics23:05 – The importance of activating the brand internally25:30 – Brands to watch: Sephora, Apple, and Domino’s28:20 – Funniest brand moment: A heart attack, CPR, and unexpected teamwork31:15 – Final takeaway + Mike’s sauceless pizza story33:30 – Outro: Upcoming episodes and where to subscribeIf you’re a CMO, CEO, board member, or founder facing brand issues—or aiming to avoid them—this episode is your toolkit.🔔 Subscribe to stay on top of what it really takes to lead marketing at the highest level.📥 Newsletter with top takeaways drops every Friday: https://cmoconfidential.substack.comCMO Confidential, Mike Linton, Nancie McDonnell Ruder, brand strategy, fix the brand, brand transformation, brand refinement, marketing strategy, CMO insights, internal alignment, brand health, Noetic Consulting, Georgetown University marketing, Mayo Clinic brand, Samsung brand case, leadership mistakes, brand campaign, CMO podcast, top marketing podcast, marketing leadership, executive marketing, board-level strategy, brand storytelling, marketing turnaround, nonprofit marketing, higher ed marketing, Apple brand erosion, Domino’s case study, Taylor Swift brand songs, marketing best practicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Dr. Eugene Soltes, Harvard Business School Professor and author of "Why They Do It - Inside the Mind of the White Collar Criminal". Eugene discusses how most crimes start out as small, often unnoticed decisions made by strategic people, how nearly everyone has a chance to step over the line, why many companies (Air BnB, Uber, AI) take regulatory risk, and how culture drives poor individual choices. Key topics include: when puffery gets murky; why it's dangerous to "convince yourself;" why it doesn't matter "who signed off;" and the "fraud triangle." Listen in to hear why humility and counterpoints are critical, what he learned about risk assessment from the Free Solo climber, the "difference between being an arms dealer and a transportation company," and how there are "a million ways to pay a bribe."In Part 2 of our conversation with Harvard Business School professor and author of Why They Do It, Dr. Eugene Soltes, we dive even deeper into the ethical gray zones that surround today’s most ambitious companies. From social media firms that hide behind “just connecting people” to leaders who convince themselves their actions are justified, Eugene explains how culture, rationalization, and groupthink drive even the smartest executives into trouble.You’ll learn why having a sign-off from Legal is never enough, why the “show me where it says I can’t” culture is so corrosive, and why CMOs must understand the difference between business risk and integrity risk. We also hear Eugene’s story of climbing (briefly) with Free Solo legend Alex Honnold and how that shaped his thinking around open-eyed risk—a model every marketing leader should understand.Topics include: • Why CMOs can’t hide behind Legal • The “arms dealer” mindset in corporate marketing • Risk culture vs. innovation culture • How companies accidentally incentivize bad behavior • Psychological safety vs. performative candor • The million ways bribes get disguised • The importance of personal humility—even in the C-Suite📌 Sponsored by  @PublicisSapient  – AI marketing platforms for personalization 00:00 – Intro 01:00 – Welcome Back: Convincing Yourself It’s OkayMike and Eugene dive into self-deception and ethical gray zones in corporate decisions.02:10 – Don’t Count on the Sign-OffWhy “someone else signed off” isn’t a defense, and the importance of owning your decisions.03:30 – The Explain-to-Your-Spouse TestEugene’s replacement for the outdated “newspaper test” of ethical clarity.04:45 – Know What You’re Signing Up ForIgnorance as a leadership failure and why it’s never an excuse.06:00 – Taking Ethical Stands as a MarketerWhat to do when legal says it’s okay but your gut says otherwise.07:15 – Integrity vs. Strategic RiskA key distinction for marketers: smart business risk vs. ethical risk.08:20 – “A Million Ways to Pay a Bribe”Creative examples of corruption and why culture enables them.10:15 – The “Show Me Where It Says I Can’t” CultureHow policy loopholes can foster ethical erosion.12:00 – The Role of Legal and ComplianceHow to use counsel the right way—not just for CYA.14:00 – The Fraud Triangle + Rationalization RiskHow pressure, opportunity, and rationalization lead to ethical drift.15:45 – Everyone Has the Chance to Be the Bad AppleThe universal risk of stepping over the line—and why culture matters.16:30 – Regulatory Arbitrage: Uber, AI, and the Gray ZoneWhy innovation often requires pushing boundaries—and accepting consequences.18:00 – Free Solo Climbing and Open-Eyed RiskWhat Eugene learned about risk from Alex Honnold and what CMOs can take from it.20:30 – Evaluating Risk from Multiple AnglesWhy great leaders view risk with humility and diversity of perspective.22:00 – Groupthink and the Myth of MomentumThe danger of unchecked optimism and lack of internal dissent.23:30 – The Limits of Mandated Psychological SafetyWhy culture change can’t be legislated—and how real safety is built.24:30 – Final Question: Funny Story or Practical AdviceEugene’s “most awkward moment” and his parting advice on cultivating humility.27:00 – Wrap-Up and Upcoming EpisodesMike closes out with highlights from other case-based episodes.Eugene Soltes, Harvard Business School, white collar crime, CMO Confidential, Mike Linton, ethical marketing, corporate risk, compliance and marketing, groupthink, fraud triangle, Free Solo risk, Alex Honnold business, regulatory arbitrage, arms dealer logic, psychological safety, puffery vs fraud, legal sign-off, integrity in marketing, Publicis Sapient, personalized marketing AI, marketing leadership, executive ethics, culture of compliance, corporate governance, CMOs and riskSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Dr. Eugene Soltes, Harvard Business School Professor and author of "Why They Do It - Inside the Mind of the White Collar Criminal". Eugene discusses how most crimes start out as small, often unnoticed decisions made by strategic people, how nearly everyone has a chance to step over the line, why many companies (Air BnB, Uber, AI) take regulatory risk, and how culture drives poor individual choices. Key topics include: when puffery gets murky; why it's dangerous to "convince yourself;" why it doesn't matter "who signed off;" and the "fraud triangle." Listen in to hear why humility and counterpoints are critical, what he learned about risk assessment from the Free Solo climber, the "difference between being an arms dealer and a transportation company," and how there are "a million ways to pay a bribe."⸻📄 Show Description Wonder what separates creative risk from criminal risk?In this provocative episode of CMO Confidential, five-time CMO Mike Linton sits down with Harvard Business School Professor and author of Why They Do It: Inside the Mind of the White Collar Criminal, Dr. Eugene Soltes. Together, they explore the murky line between strategic marketing and ethical missteps — and why most white-collar crimes don’t start with bad intentions.From regulatory arbitrage in tech and AI to the blurred boundaries of puffery vs. fraud, Eugene unpacks how culture, pressure, and self-justification fuel decisions that ruin reputations, careers, and companies.Key insights include: • Why “almost anyone” can cross the line • How Uber, Airbnb, and AI firms leverage legal gray zones • The danger of “convincing yourself” • When codes of ethics become puff pieces • The fraud triangle in corporate behavior • Lessons from arms dealers and social media companies • Why humility and counterpoints matter in marketing decisionsThis is a masterclass in risk, ethics, and the reputational cliff CMOs stand on every day.🔗 Sponsored by  @PublicisSapient  Sapient — Personalization at the speed of AI. Learn more at www.publicissapient.com00:00 - Introduction & Sponsor Message 01:47 - Meet Dr. Eugene Soltes: Why He Wrote to White Collar Criminals 05:21 - Why White Collar Crime Happens: The Gray Area Between Ethics & Illegality 09:40 - The "Borderline" Class at Harvard and Who Falls into the Gray Zone 13:36 - Regulatory Arbitrage: Uber, Airbnb, and AI’s Legal Loopholes 18:45 - The Copyright Dilemma in Generative AI 21:30 - Puffery vs. Fraud: The Murky Messaging Middle 25:10 - When Ethics Codes Are Just Marketing 27:25 - Pharma Case Study: When Optimism Becomes DeceptionSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Teresa Barreira, EVP & Global CMO and CCO of Publicis Sapient, formerly the CMO of Deloitte Consulting. Teresa discusses the evolution of the role in an age of uncertainty, how the "Business of Marketing" has been replaced by "The Business of the Company," and her belief that B2B and B2C Marketing are converging. Key topics include: why she believes the role is evolving to a "Chief Value Officer" tasked with being a "growth architect;" the differing types of transformation; and why having both a positive attitude and an opinion are more important than ever. Tune in to hear the parallels between Darwin's finches, butterflies, and CMO's.Teresa shares her insights on how the “business of marketing” has been replaced by the “business of the company,” why the traditional CMO is evolving into a “Chief Value Officer,” and how B2B and B2C marketing are rapidly converging. She also covers the types of transformation companies are pursuing, the skills needed to thrive in a world dominated by AI, and why attitude, curiosity, and having a strong point of view are more important than ever.You won’t want to miss Teresa’s analogies about Darwin’s finches, butterflies, and the modern CMO, or her predictions for the future of marketing leadership.🔗 Learn more about Publicis Sapient: https://www.publicissapient.com/👉 Subscribe for more insights on the future of marketing leadership: • 🎧 Apple Podcasts • 🎧 Spotify • 📺 YouTube⸻#cmoconfidential , #TeresaBarreira,  @PublicisSapient  , #chiefmarketingofficer, #FutureofMarketing, #marketingleadership , #b2bmarketing, #b2cmarketing, #DigitalTransformation, #ChiefValueOfficer, #aiinmarketing, #MarketingCareers, #BusinessTransformation, #HybridWorkforce, #CMOEvolution, #MikeLinton, #CMOPodcast, #C-SuiteInsights, #GrowthStrategy, #MarketingStrategy, #ExecutiveLeadership, #corporatestrategySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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A CMO Confidential Interview with Dr. Joel Shapiro, Managerial Economics & Decision Sciences Professor at the Kellogg School of Management at Northwestern, formerly Varicent Chief Analytics Officer. Joel discusses the difference between Data Science and Data Leadership, how many "little, better decisions" aggregate into something meaningful, and why everyone should remember that "data doesn't make decisions." Key topics include: understanding asymmetric risk, how intangibles scuttled a profitable data driven opportunity; why you should never say "because the model says so;" and the need to set error expectations to build trust. Tune in to hear about his research on planning for adversity in the NFL.📄 Show Description (Apple/Spotify/YouTube)What happens when a grocery chain discovers a $100M+ opportunity through data science—and still says no?In this episode of CMO Confidential, host Mike Linton welcomes Dr. Joel Shapiro, Professor at Northwestern’s Kellogg School of Management, to unpack the real-world lessons from “The Grocer Case.” Together, they explore what really kills data-driven decisions at the executive level—and why predictive analytics alone isn’t enough.From pilot success to boardroom rejection, this episode goes deep on: • Why organizations reject seemingly obvious, high-ROI data initiatives • The hidden costs of model opacity, trust, and organizational culture • What CMOs and business leaders must understand about data leadership • The critical distinction between data science and data influence • What the Euro Grocer case reveals about AI adoption challenges • Lessons on decision asymmetry from child welfare to NFL roster managementIf you’re navigating the gap between analytics and execution, this one’s for you.📍 Hosted by Mike Linton, former CMO of eBay, Best Buy, Farmers Insurance, and Ancestry.com.🔔 Subscribe for weekly episodes featuring candid conversations with top marketing minds, business professors, and C-suite leaders.#CMO podcast, #Grocer case study, #Joel Shapiro Kellogg, #marketing data strategy, #decision #science in business, #predictive analytics case study, #CMO Confidential podcast, #data science failure, #why data initiatives fail, #business data leadershipSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Evan Wittenberg, Chief People Officer of VuMedi, formerly CPO of Ancestry and Box, Google's Head of Leadership Development, and a Saturday Night Live Page. Evan discusses why HR has become a much tougher position over the last 5 years, AI's negative impact on leadership development, and the similarities between marketing and HR. Key topics include: his belief that every function should have a dedicated people partner; why "the burden of proof" is often higher for marketers; why he always interviews for "learning agility;" and why "doing the job you are hired for is better for your career than trying for "the next job." Tune in to hear questions marketers should ask in an interview and a great behind the scenes story from SNL Season 18.⸻🔎 Episode Summary:In this candid conversation, Mike Linton sits down with four-time Chief People Officer Evan Wittenberg to explore what the HR function really thinks about marketing—and how these two misunderstood roles share more in common than many executives realize. From DEI to AI, and SNL to strategy, Evan gives a front-row look into the tension, collaboration, and leadership dynamics at the C-Suite table. If you’re a CMO (or trying to become one), this episode is essential listening.⏱️ Chapter Markers: • 00:00:00 – Welcome and IntroductionMeet Evan Wittenberg and hear about his unconventional path from Saturday Night Live to the C-Suite. • 00:01:30 – HR’s Role During COVID and BeyondWhy the pandemic placed HR at the epicenter of corporate leadership and chaos. • 00:05:30 – Where Should Tough Workplace Issues Sit?Evan explains how HR ended up with DEI, RTO, and politics—and whether it’s the right home for those topics. • 00:08:30 – Marketing and HR: More Similar Than You ThinkBoth functions are heavily scrutinized, lack a “right” answer, and draw opinions from everyone. • 00:11:00 – The AI and Entry-Level DilemmaWhy automation is gutting the corporate training ground—and what both HR and marketing are losing as a result. • 00:14:00 – Mentorship, Remote Work, and the Lost GenerationThe compound risk of no proximity, no apprenticeship, and no institutional learning. • 00:16:30 – What “People Are Our Most Important Asset” Really MeansEvan unpacks how to spot whether a company actually walks the talk. • 00:19:30 – The Business-Driving Role of HR (and Marketing)Why the best people leaders act like business leaders, not internal service departments. • 00:22:00 – How HR Really Sees MarketingFrom data fluency to creative range, what sets great CMOs apart—and what HR really wants to see. • 00:25:00 – Great vs. Poor Marketing Department DynamicsTraits of a high-performing marketing org and the worst patterns Evan has seen. • 00:27:30 – Recruiting Senior Marketing LeadersThe traits HR looks for in CMO-level talent: learning agility, business orientation, and collaborative rigor. • 00:29:30 – How Marketers Should Vet EmployersThe questions to ask to figure out if the company actually believes what it says on the job spec. • 00:31:30 – Saturday Night Live Story & Practical AdviceEvan saves a live show at SNL—and shares timeless advice on career focus and performance.#CMOConfidential #MarketingLeadership #CHRO #PeopleFirst #AIinMarketing #DEI #FutureOfWork #MarketingCareer #HRvsMarketing #CMORole #ExecutiveSearch #WorkplaceTrends #SaturdayNightLive #OrganizationalDesign #EmployeeEngagement #TalentManagementSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Andrew Medvedev, Dean of the Weatherhead School of Management at  @case  Western Reserve University, former Managing Director and portfolio manager at Morgan Stanley. Andrew discusses why he left Wall Street for the opportunity to reimagine Weatherhead, why schools should reassess traditional industrial economy approaches to education, and his vision of building a "problem solving institution" which trains students on "how to get things done." Key topics include: the importance of relational skills and the ability to understand context; how his team measures leadership competencies; why nothing beats "reps at life;" and tips for selecting the school that's right for you. Tune in to hear why you should "Trust people more than you think you should."In this insightful episode of CMO Confidential, host Mike Linton engages with Andrew Medvedev, Dean of the Weatherhead School of Management at Case Western Reserve University. Formerly a Managing Director at Morgan Stanley, Andrew shares his journey from Wall Street to academia and discusses his mission to transform business education to better align with today’s dynamic market demands.Key Discussion Points: • Transitioning from finance to academia • The evolving role of business schools in a changing economy • Emphasizing experiential learning and real-world application • Developing leadership competencies and relational skills • Measuring success beyond traditional academic metrics⸻⏱️ Chapter Markers: • 00:00 – Introduction by Mike Linton • 00:45 – Andrew Medvedev’s background and career shift • 03:30 – The vision for reimagining Weatherhead School • 06:15 – Challenges facing traditional business education • 09:00 – Importance of experiential learning and ‘reps at life’ • 12:20 – Measuring leadership and relational competencies • 15:10 – Collaborations with industry and alumni engagement • 18:00 – Adapting curriculum to market needs • 21:00 – Building a problem-solving institution • 24:30 – Advice for prospective MBA students • 27:15 – The significance of trust in leadership • 30:00 – Final thoughts and closing remarks⸻#CMO Confidential, #Andrew Medvedev, #Weatherhead School of Management, #Case Western Reserve University, #Business school leadership, #Business education trends, #Leadership development, #Management education, #Wall Street to academia, #Business school dean interviewSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Jim Lecinski, Clinical Professor of Marketing at the Kellogg School of Management, two time author, and former Google VP. Jim discusses the need to teach both durable and perishable knowledge, the importance of faculty composition, why students should "sample" B-Schools, and how the Northwestern "House Design" keeps it ranked as the #1 marketing school. We go inside the Insomnia Cookies Case which uses GOST (Goals, Objectives, Strategy and Tactics) and 70/20/10 to train students on driving revenue, profit and market share. Tune in to hear why you shouldn't be a "Tumbleweed" and instead strive to "Meet the universe halfway."A CMO Confidential Interview with Jim Lecinski, Clinical Professor of Marketing at The Kellogg School of Management, 2-time author and former Google VP. Jim discusses the need to teach both durable and perishable knowledge, the importance of faculty composition, why students should "sample" B-Schools, and how the Northwestern "House Design" keeps it ranked #1 in marketing. We go inside the Insomnia Cookies Case which uses GOST (Goals, Objectives, Strategy and Tactics) and 70/20/10 to train students on driving revenue, profit and market share. Tune in to hear why you shouldn't be a "Tumbleweed" and instead strive to "Meet the universe halfway."00:00 – Welcome & IntroMike introduces Jim Lecinski, his background at Google and Northwestern, and tees up today’s topic: The Insomnia Cookies Case and the GOST model.03:42 – From Google to the ClassroomJim shares the story of Eric Schmidt’s advice to “teach, don’t pitch”—a philosophy that reshaped his approach to marketing and led to academia.07:25 – Are Business Schools Outdated?Jim responds to critiques that MBA programs lag behind marketing’s evolution. He introduces the idea of durable vs. perishable marketing knowledge.12:10 – What Makes Northwestern DifferentA deep dive into how Kellogg blends academic and practical knowledge through its marketing strategy curriculum and clinical faculty.16:32 – The Insomnia Cookies CaseJim explains why Insomnia Cookies became a great example of strategic growth thinking—and what other brands can learn from it.20:48 – Introducing the GOST ModelUsing GOST (Goals, Objectives, Strategies, Tactics), Jim unpacks how Insomnia grew revenue 3x through disciplined planning, not buzz or virality.28:55 – The 70/20/10 Growth FrameworkHow Insomnia balanced core product expansion, adjacent markets (like vegan cookies), and new categories (ice cream) to create sustainable momentum.33:30 – Avoiding the “Gold Mine” TrapWhy companies rush into adjacent businesses (like Peloton did) and how to model your way out of distraction and back to core growth.39:14 – How Kellogg Stays #1 in MarketingThe role of clinical faculty, student engagement, and a culture of “yes, and” in maintaining relevance in a fast-changing field.42:00 – Advice for Aspiring Marketers Choosing B-SchoolsJim outlines what to look for when evaluating a program—beyond the rankings and websites.46:10 – Meet the Universe Halfway: Career Advice + Jazz StoryJim’s closing advice for career success, plus an embarrassing moment involving jazz legend Wynton Marsalis.49:25 – Wrap-up & Where to Listen NextMike closes the show and directs listeners to other relevant episodes on CLTV, Peloton, Budweiser, and Warby Parker.⸻#InsomniaCookiesmarketingstrategy, #GOSTmodelmarketing, #KelloggSchoolofManagementmarketing, #JimLecinskiGoogle, #MikeLintonCMOpodcast, #MarketingeducationKellogg, #Durablevs.perishablemarketing, #MarketingcasestudiesMBA, #Incremental marketing growth, #How to grow a brand, #CMO career advice, #Business school marketing curriculum, #Marketing ROI metricsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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A CMO Confidential Interview with John Rudaizky, EY Chief Brand & Marketing Officer, who previously held leadership positions at WPP, J. Walter Thompson, and Saatchi & Saatchi. John discusses the concept of confidence including how to market it to clients, build it into the organization and measure it in the marketplace. Key topics include: why brands benefit from strong competitors; his belief that creativity is the single most important business advantage; and the challenge of ensuring creative thinking isn't relegated to the back seat as companies focus on tactics. Tune in to hear the thinking behind EY's rebrand.Step into the world of marketing leadership with "The Art of Selling Confidence in Marketing Services," featuring global marketing expert John Rudaizky, the Chief Brand and Marketing Officer at EY. Hosted by five-time CMO Mike Linton, this episode of CMO Confidential delivers invaluable insights into the art of building trust and confidence in marketing services.Key topics include:- The critical role of confidence in B2B marketing decisions and brand trust.- Strategies for measuring confidence within your organization and among clients.- How to navigate rapid changes in technology, AI, and global business landscapes.- Lessons from John s extensive career at WPP, J Walter Thompson, and Saatchi & Saatchi.- The importance of creativity and collaboration in shaping effective marketing strategies.Tune in to hear how top CMOs are tackling today’s marketing challenges, the future of AI in marketing, and actionable advice for building a successful career in the industry.Don’t miss this opportunity to elevate your marketing game. Subscribe to the CMO Confidential Newsletter for exclusive content and stay connected with us on your favorite podcast platforms.#MarketingStrategy, #GrowthMarketing, #BrandBuilding, #MarketingInnovation, #DigitalMarketingTrends, #BusinessGrowth, #CMOChallenges, #customerexperience Follow us on Linkedin: https://www.linkedin.com/company/cmo-confidentialCHAPTERS:00:00 - Intro01:19 - Marketing a Service: Selling Confidence Strategies03:12 - Measuring Confidence: Key Metrics and Insights07:53 - Expanding the Brand: All In Strategy12:52 - Change Management for Smaller Companies16:22 - EY Partnerships: Collaboration Insights18:45 - Managing Negative PR: EY's Approach20:57 - POST GAME: Recap and Insights21:15 - AI in Marketing: Trends and Innovations23:25 - Audience Advice: Tips and Best Practices29:04 - Final Thoughts: Last Question DiscussionSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Rishad Tobaccowala, former Publicis Groupe Strategy & Growth Officer, speaker, author, and podcast host of "What's Next." Rishad discusses the media, data, and technology scale benefits driving agency consolidation, the challenge of managing people through a merger, and his new book, Rethinking Work. Key topics include: why talent and marketing will be more important in an AI world; why everyone should operate as a "company of one;" how the world is moving to a "whales and plankton model;" and why clients should consider a "Master Blaster" model. Tune in to hear why he's concerned about mollycoddling and a Mary Poppins analogy. It's a Supercalifragilisticexpialidocious 2-part show!AI will change marketing forever—are you ready? In this episode of CMO Confidential, host Mike Linton, a five-time CMO, sits down with renowned author and industry thought leader Rishad Tobaccowala to explore the transformative impact of AI on marketing, leadership, and talent. Key topics include the importance of "data-driven storytelling," why marketing's mix of "math and magic" will thrive in the AI era, and how top talent leveraging AI will shape the industry's future.Tune in to hear Rishad's expert advice on thriving as a "company of one," the shift from bosses to true leaders, and the six essential skills every marketer must master. Discover why AI isn't just a tool but a game-changer for how businesses operate and compete in an evolving landscape. Whether you're an aspiring marketing leader or seasoned CMO, this episode offers actionable insights to navigate the challenges and opportunities ahead.Don’t miss the chance to learn how to rethink your approach to work, marketing, and leadership in the AI age. Subscribe to CMO Confidential for exclusive content and stay ahead of the curve in the ever-changing world of marketing.#marketingagainstthegrain #contentmarketing #digitalmarketing #socialmediamarketing #datadrivenstorytellingCHAPTERS:00:00 - Intro01:07 - Importance of Marketing02:59 - Quality vs. Quantity in Marketing06:25 - Career Development Strategies10:57 - Essential Marketing Skill Sets19:59 - Future Marketing Trends by 202524:10 - Practical Marketing Advice26:15 - OutroSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Rishad Tobaccowala, former Publicis Groupe Strategy & Growth Officer, speaker, author, and podcast host of "What's Next." Rishad discusses the media, data, and technology scale benefits driving agency consolidation, the challenge of managing people through a merger, and his new book, Rethinking Work. Key topics include: why talent and marketing will be more important in an AI world; why everyone should operate as a "company of one;" how the world is moving to a "whales and plankton model;" and why clients should consider a "Master Blaster" model. Tune in to hear why he's concerned about mollycoddling and a Mary Poppins analogy. It's a Supercalifragilisticexpialidocious 2-part show!Get the inside scoop on the Omnicom and IPG merger and what it means for the future of marketing! In this episode of CMO Confidential, host and five-time Chief Marketing Officer Mike Linton dives into the critical insights every CMO needs to navigate this game-changing merger. Joined by special guest Rashad Tabakawala, former Chief Strategist and Growth Officer of Publicis Groupe and best-selling author, this discussion unpacks how the merger impacts scale, data, technology, and the role of creative agencies.Key topics include the consolidation of holding companies, the challenges of scaling media, data, and tech, and the future of large agencies versus niche specialists. Rashad also shares his expert perspective on the evolving agency ecosystem and what this means for marketers selecting partners in a rapidly changing landscape. With lessons from past mergers and actionable advice for CMOs, this is a must-watch for marketing leaders looking to stay ahead.Tune in to hear Rashad's unique take on the future of the industry and discover how to position your brand for success in this new era of marketing. Don't forget to subscribe to the CMO Confidential Newsletter for exclusive insights and updates. Stay informed, stay connected, and stay ahead with CMO Confidential! #omnicomipgmerger #MarketingStrategy, #GrowthMarketing, #BrandBuilding, #MarketingInnovation, #DigitalMarketingTrends, #BusinessGrowth, #CMOChallenges, #CustomerExperienceCHAPTERS:00:00 - Intro00:40 - Rishad Tobaccowala Joins the Show01:27 - Omnicom IPG Merger Analysis11:15 - Future Implications of Omnicom IPG Merger15:18 - Impact on Other Companies18:45 - Future Trends for Businesses22:00 - Client Strategies for Success27:33 - End of Part 1See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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A CMO Confidential Interview with Richard Sanderson, the firm's Marketing, Sales and Communications leader shares his take on the "hot off the presses" study of the Fortune 500. Toplines include stable tenure with variations by industry, how the job and title are rapidly morphing away from the traditional role (only 40% of companies use the CMO title), and the fact that a full "one third" of companies do not have a CMO-like role. Richard shares his observations of marketplace dynamics which include: why more CMO's are moving on to bigger roles than ever before; why he still thinks it is "The Golden Age of Marketing;" the reason there's so few marketers on boards; and how many companies are facing a "cold start" problem with AI. Tune in to hear why "it's not the end of the world to suffer a career setback," and the difference between "Ostriches and Wolves."Dive into the fascinating evolution of the Chief Marketing Officer role with insights from the groundbreaking Spencer Stuart 2025 CMO Study. Host Mike Linton, former CMO of Best Buy, eBay, and Farmers Insurance, welcomes Richard Sanderson, leader of Spencer Stuart's Marketing, Communications, and Sales Practice, to discuss the future of marketing leadership. Key topics include the average CMO tenure, the rise of hybrid titles like Chief Growth Officer, diversity challenges, and the impact of AI on marketing careers and strategies.Tune in to hear exclusive findings on how the CMO role compares to other C-suite positions, why a third of Fortune 500 companies no longer have a CMO, and what it means for your career. Richard shares invaluable advice on leadership, career progression, and adapting to the rapidly changing marketing landscape. Whether you're a seasoned marketer, aspiring leader, or business enthusiast, this episode offers practical insights and actionable strategies to stay ahead.Subscribe to CMO Confidential for more expert perspectives and exclusive content on marketing, leadership, and business innovation. Don’t miss this essential conversation for the future of marketing!#cmo #digitalmarketing #cmoroleevolution #executivemarketinginsights #chiefmarketingofficerCHAPTERS:00:00 - AI Powered Digital Experiences at Adobe Summit00:37 - CMO Confidential Insights01:19 - Introducing Richard Sanderson04:56 - CMO Study Results 202511:09 - CMO Tenure by Industry Differences12:14 - Companies Without a CMO17:15 - Eliminating the CMO Role21:05 - Rise of the Chief Growth Officer23:50 - Future of CMOs: Will They Go Extinct?25:25 - Marketers on Corporate Boards29:43 - AI Impact on Career Development32:53 - Unaddressed Topics in Marketing33:05 - The Diversity Paradox in Marketing34:31 - Importance of External Hires37:34 - Current Focus Areas for Marketers39:16 - Practical Advice and Funniest Story42:43 - Highlights from Adobe SummitSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Kate Bullis and David Wiser, Managing Partners and Global Marketing Practice Leaders for ZRG Partners. Kate and David translate their extensive search experience to classify common mistakes into "movie themes" and share tips on how to recognize if you are directing or reading for a part in a disaster film. From "Play It Again, Sam," to "No, No, It's Really A CMO Role!" to "Death by Committee!" they describe the all-too-familiar plotlines and how to tear apart the hype from the facts. Hints: Look at the dashboard, listen to the questions and beware of the "Hands on the keyboard" role. Tune in to hear why companies should focus on outcomes versus qualifications and why you should always check your Zoom background.Key topics include:- The pitfalls of seeking "playbook-only" candidates.- Why expecting a CMO to be an "orchestra of one" can backfire.- The dangers of hiring for a limited role disguised as a CMO position.- How misalignment among decision-makers leads to "death by committee."- Practical advice for ensuring alignment between company goals and CMO expectations.Tune in to hear actionable insights on avoiding these hiring missteps and discover how to set your marketing leadership up for success in 2025 and beyond. Whether you're a CEO, Board member, or aspiring marketing leader, this episode offers invaluable lessons on leadership, strategy, and organizational growth.Don’t forget to like, share, and subscribe for more candid conversations and expert advice. Stay tuned for more episodes of "CMO Confidential," where we explore the drama, decisions, and strategies at the heart of marketing leadership.#talentacquisition #recruitmentagency #mistakeofhiringpeople #hiringmistakes #freelancerecruiterCHAPTERS:00:00 - AI-Powered Digital Experiences at Adobe Summit00:38 - CMO Confidential Insights01:57 - CMO Job Market Trends 202506:06 - Theme 1: Play It Again Sam10:39 - Theme 2: I Want the Orchestra14:58 - Understanding the CMO Role19:34 - Importance of Specialization22:32 - Challenges of Committee Decisions25:23 - The Mystery of Bad Movies28:10 - Final Questions32:50 - Free Registration for Adobe SummitSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome back for Part 2 of A CMO Confidential Interview with Gary Briggs, former CMO of Facebook and eBay, and board member at Etsy, Petco & Combe. As the Paid Media Advisor to the Harris campaign, Gary shares the inside story of what it is like to work at breakneck speed in the rapid spin up of a political organization and all of the marketing that goes with it. Key discussion points include: a look at the billions spent in 18% of the country; what it's like to make tens of thousands of creative assets at speed; why all of the marketing, public relations, social media and news organizations function as a "single thing" for consumers; and the extreme segmentation and personalized messaging that accompanies "the voter file." Tune in to hear if working on a political campaign is right for your career and why campaigns error on the side of "more is more." Get an exclusive behind-the-scenes look at the 2024 presidential campaign marketing with "Inside 2024 Campaign Marketing Secrets 🚨." In this episode of CMO Confidential, five-time CMO and host Mike Linton welcomes marketing veteran Gary Briggs to discuss the incredible scope, rapid scaling, and strategic decision-making behind political campaigns. Gary, former marketing leader for Facebook, PayPal, and eBay, shares his hands-on experience working on the Biden-Harris and Harris-Walz campaigns and reveals the strategies that shaped the election’s outcome.Key topics include the unprecedented $10 billion in campaign spending, the role of targeted paid media, and crafting a winning messaging strategy under intense time and budget constraints. Tune in to hear expert insights on voter analytics, game theory in political advertising, and the challenges of operating at a scale unmatched in the corporate world. Discover what it takes to build and dismantle a billion-dollar marketing operation in months and how these lessons apply to any high-stakes business environment.Don't miss this opportunity to learn from top marketing minds! Subscribe to the CMO Confidential Newsletter for exclusive content, and stay tuned for part two of this fascinating conversation. #facebookads #emailmarketing ##digitalmarketingCHAPTERS:00:00 - Adobe Summit00:41 - Introduction to the Summit01:24 - Overview of the 2020 Election02:28 - Marketing Strategies in Elections05:33 - Gary's Involvement in the Election09:42 - Understanding the Voter File11:42 - Biden Campaign's Data Resource Allocation13:33 - Media Strategies of the Biden Campaign19:15 - Scale of Biden's Media Operations22:15 - Effective Messaging Techniques24:32 - Consequences of Losing25:29 - Register for Adobe SummitSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Gary Briggs, former CMO of Facebook and eBay, and board member at Etsy, Petco & Combe. As the Paid Media Advisor to the Harris campaign, Gary shares the inside story of what it is like to work at breakneck speed in the rapid spin up of a political organization and all of the marketing that goes with it. Key discussion points include: a look at the billions spent in 18% of the country; what it's like to make tens of thousands of creative assets at speed; why all of the marketing, public relations, social media and news organizations function as a "single thing" for consumers; and the extreme segmentation and personalized messaging that accompanies "the voter file." Tune in to hear if working on a political campaign is right for your career and why campaigns error on the side of "more is more."For more information on @Adobe Summit visit https://summit.adobe.com/cmoconfidentialGet an exclusive behind-the-scenes look at the 2024 presidential campaign marketing with "Inside 2024 Campaign Marketing Secrets 🚨." In this episode of CMO Confidential, five-time CMO and host Mike Linton welcomes marketing veteran Gary Briggs to discuss the incredible scope, rapid scaling, and strategic decision-making behind political campaigns. Gary, former marketing leader for Facebook, PayPal, and eBay, shares his hands-on experience working on the Biden-Harris campaign and reveals the strategies that shaped the election’s outcome.Key topics include the unprecedented $10 billion in campaign spending, the role of targeted paid media, and crafting a winning messaging strategy under intense time and budget constraints. Tune in to hear expert insights on voter analytics, game theory in political advertising, and the challenges of operating at a scale unmatched in the corporate world. Discover what it takes to build and dismantle a billion-dollar marketing operation in months and how these lessons apply to any high-stakes business environment.Don't miss this opportunity to learn from top marketing minds! Subscribe to the CMO Confidential Newsletter for exclusive content, and stay tuned for part two of this fascinating conversation.#hubspot #facebookads #emailmarketing #hubspotmarketing #digitalmarketingCHAPTERS:00:00 - Adobe Summit00:41 - Introduction to the Summit01:24 - Overview of the 2020 Election02:28 - Marketing Strategies in Elections05:33 - Gary's Involvement in the Election09:42 - Understanding the Voter File11:42 - Biden Campaign's Data Resource Allocation13:33 - Media Strategies of the Biden Campaign19:15 - Scale of Biden's Media Operations22:15 - Effective Messaging Techniques24:32 - Consequences of Losing25:29 - Register for Adobe SummitSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Gabrielle Kessler, SVP Brand Experience at  @wearesocial  + Narrative, and experienced agency executive. Gabrielle discusses why experiential marketing should be part of an integrated plan versus a stand alone stunt, the value of delivering an emotional memory, and how experiential can reach "ad blind" customers. Key topics include: why marketers should start with objectives and targets versus a "tactic" they see in the marketplace; setting realistic expectations; and how experiential marketing can serve as an "amplifier." Tune in to learn about an"anamorphic" promotion and a story on Ryan Reynolds toilet seat covers at Comic-Con.For more information on  @Adobe  Summit visit https://summit.adobe.com/cmoconfidentialUnlock the secrets of experiential marketing in this episode of CMO Confidential! Join experienced host and five-time CMO, Mike Linden, as he sits down with Gabrielle Kessler, SVP of Brand Experience and Production at We Are Social and Narrative, to explore the strategies and insights every CMO needs to know. With a career spanning leadership roles at Best Buy, eBay, and Farmers Insurance, Mike guides this engaging conversation, offering unparalleled perspectives on marketing’s most dynamic trends.Key topics include defining experiential marketing, its role in driving emotional connections with consumers, and how brands like Game of Thrones and Adidas have leveraged immersive experiences to amplify their reach. Gabrielle also shares practical tips on integrating experiential tactics into broader marketing strategies, avoiding common pitfalls, and using AI to personalize and elevate brand experiences. Whether you're a seasoned marketer or just starting, you’ll gain actionable advice to drive engagement and build loyalty.Tune in to hear real-world examples, humorous anecdotes, and expert recommendations on making experiential marketing work for your brand. Don’t miss out on this masterclass in innovative marketing strategies. Subscribe to CMO Confidential and stay ahead in the ever-evolving marketing landscape. For more exclusive insights and episodes, follow us on your favorite podcast platform.#influencermarketing #b2bmarketing #digitalmarketing #experientialmarketingagency #immersivebrandingCHAPTERS:00:00 - Intro01:17 - What is Experiential Marketing?07:15 - Experiential Marketing in the Marketing Mix09:58 - Measuring Impact of Experiential Marketing13:07 - Ideal Brands for Experiential Marketing16:01 - Successful Small Business Examples18:10 - Signs of Potential Failure in Experiential Marketing20:00 - Common Mistakes in Experiential Marketing23:16 - AI in Marketing27:04 - Final Questions30:55 -  @Adobe  Summit InsightsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Josh Golden, CMO of Quad, Creator of Eureka and 3 Things, former Publisher & President of Ad Age. Josh outlines the key components of both personal and business vulnerability and offers tips regarding the balance between enough and too much disclosure. He also shares how to build a personal brand without "overshadowing" your company brand. Key discussion topics include; why authenticity is just the starting point; the balance between vulnerability and "wishy-washy" decision making; why rebrands don't work unless they are "accepted by the brand organism;" and why "when in doubt, you shouldn't do the personal branding stuff." Tune in to hear a story about Muenster Cheese and "The 24-Hour Rule."Discover the secrets to authentic leadership and personal branding with "CMO Branding: Don’t Let Your Ego Overshadow the Company." In this insightful episode of CMO Confidential, hosted by former Best Buy and eBay CMO Mike Linton, special guest Josh Golden—CMO of Quad and creator of "Eureka and Three Things"—shares invaluable lessons on navigating the complexities of being a marketing leader.Key topics include the double-edged nature of vulnerability in the C-suite, balancing personal and company branding, and actionable advice on building a sustainable personal brand without overshadowing your organization. Josh also offers real-world examples from his career, including how authenticity, gratitude, and cultural awareness shape effective leadership. Tune in to hear practical strategies for managing rebrands, fostering team trust, and integrating personal authenticity into professional success.Gain unparalleled insights into marketing leadership, customer lifetime value, and the evolving role of CMOs in today’s challenging business environment. Don’t miss this engaging discussion packed with actionable advice to elevate your marketing career.Subscribe to CMO Confidential for exclusive content and stay connected for more transformative marketing insights.#personalbrand #contentmarketing #digitalmarketing #personalbranding #socialmediamarketingCHAPTERS:00:00 - Intro02:18 - Vulnerability in Leadership04:02 - Balancing Vulnerability as a Leader06:21 - Personal Experiences with Vulnerability09:35 - Business Vulnerability: Finding the Balance14:59 - Building a Personal Brand19:59 - Impact of a Growing Personal Brand23:45 - Understanding Rebranding26:17 - Defining Completion of a Rebrand29:50 - Final Thoughts32:40 - Closing RemarksSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Dr. Dan McCarthy, Professor of Marketing at Maryland. Dan returns for the third time to share research on the food delivery business and how marketers can "bend the growth curve" by implementing a subscription model. He discusses the engineering behind various subscription models and why most marketers should "at least" consider these programs. Key topics include: the difference between "promiscuous" and "heavy" buyers; balancing the "give versus the get," and how AI may drive the implementation of more models. Tune in to hear why charging for membership is a good idea.Are subscription models the future of business growth? 📦 In this episode of CMO Confidential, former CMO Mike Linton sits down with Dr. Dan McCarthy, a renowned marketing expert, tenured professor at the University of Maryland, and co-founder of Theta Equity Partners, to uncover "The Truth About Subscription Models." Tune in to hear how subscription programs like DoorDash’s DashPass and Postmates are reshaping customer behavior, boosting customer lifetime value (CLTV), and driving competitive advantages in today’s market.Key topics include:- The fundamentals of customer lifetime value (CLTV) and its role in subscription success.- Insights from Dr. McCarthy's groundbreaking research on the impact of subscription models on market share and consumer loyalty.- How high-frequency customers, competitive dynamics, and strategic design affect subscription profitability.- The surprising effects of subscription models on competitors and adjacent industries like grocery and dining.- Practical advice for businesses considering implementing a subscription model.Whether you're a marketer, advertiser, or business leader, this episode offers actionable insights into how subscription models can bend the curve of customer retention and profitability. Learn how AI and evolving consumer behavior are shaping marketing strategies in this dynamic space.Subscribe to CMO Confidential for more expert insights, and stay tuned for future episodes featuring in-depth discussions on marketing strategies, leadership, and industry trends. Don’t forget to like, comment, and share to keep the conversation going!#growthhacking #digitalmarketing #conversionrateoptimization #marketinganalytics #customerretentionCHAPTERS:00:00 - Intro01:14 - Dan McCarthy Insights02:38 - Customer Lifetime Value (CLTV)05:59 - Food Delivery Trends09:28 - Dan’s Key Findings13:16 - Postmates Subscription Model Analysis17:40 - Subscription Model Winners and Losers20:09 - Late Entry to Subscription Models23:52 - Industries at Risk with Subscriptions26:26 - Emerging Industry Sleepers27:20 - AI Impact on Subscription Models31:33 - Practical Advice for Subscriptions35:36 - Acknowledgments and Props35:40 - Like & SubscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Kip Knight, founder of CMO Coaches, formerly CMO of Taco Bell and H&R Block US President. Kip breaks marketing leadership into "3 Chiefs" - Marketing Leader, Member of the Exec (First) Team, and Company Ambassador and offers tips for how to sequence and think about all three. Key discussion topics include: why running marketing is like being a conductor; how to become a respected member of "The First Team" by remembering "marketing isn't a special function;" how staying "hungry, humble, and smart" allows for continuous learning; and why "you need to go to school every day" throughout your career to "earn the CMO title." Tune in to hear tips for development and why it is usually a disservice to your people to tell them they are "great."Why is being a CMO the toughest job in business? Tune in as Mike Linton, five-time CMO and host of CMO Confidential, dives into the challenges and nuances of this high-stakes role with guest Kip Knight, founder of CMO Coaches and former CMO of Taco Bell. In this insightful conversation, Kip shares his framework for success, including the "three chiefs" concept—Marketing Chief, First Team Chief, and Company Ambassador Chief—and how these roles shape a successful chief marketing officer.Key topics include how CMOs can align with CEOs and CFOs, the importance of storytelling and customer insights, and the necessity of staying ahead in a rapidly evolving marketing landscape. Kip also offers valuable advice for aspiring CMOs, from leveraging curiosity and continuous learning to navigating the balance between creativity and financial acumen.Whether you're an aspiring marketer, seasoned professional, or business leader, this episode is packed with actionable insights on leadership, team-building, and making marketing a growth engine for your company. Subscribe to CMO Confidential for exclusive content and actionable strategies to elevate your marketing leadership skills. Don’t miss this opportunity to learn from industry veterans and sharpen your edge in the competitive world of marketing.#marketinganalytics #productmanagement #digitalmarketing #marketingcapabilities #socialmediamarketingCHAPTERS:00:00 - Intro01:03 - Chief Marketing Officer Role02:21 - CMO Responsibilities Overview03:25 - Marketing Leadership Insights08:58 - Team Leadership Strategies10:31 - Team Leadership Strategies17:34 - Company Ambassador Role21:00 - Preparing for CMO Position27:07 - Final Thoughts and Advice27:34 - Journey as a Reward29:40 - Peloton's Business Journey29:46 - Importance of Finance for Marketers29:50 - CMO Tenure ChallengesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

CMO Confidential correspondent Carilu Dietrich, former CMO and hypergrowth advisor who helped take Atlassian public, returns to talk about why she thinks 2025 represents the biggest change in the B2B marketplace in decades. Carilu discusses the potential acceleration of acquisitions and investment driven by macroeconomic factors and how AI is "smacking everyone in the face." Key topics include: zero click search; the onset of agentic AI; why in person is increasing in importance; and her belief that CMO's will scrap to meet aggressive growth targets with less budget. Tune in to hear how to use AI to create a guinea pig feeding schedule.Discover why B2B marketing faces its biggest transformation ever in 2024. Former Atlassian CMO Carilu Dietrich joins 5-time CMO Mike Linton to break down the seismic shifts reshaping the industry.Get an insider's perspective on how AI is disrupting traditional B2B marketing strategies, from the decline of SEO to the rise of AI-powered sales development. Learn why companies are losing 15-20% of their inbound traffic and how successful marketers are adapting to this new reality.Gain valuable insights on:• How AI native companies are disrupting established software businesses• Why traditional marketing funnels are becoming obsolete• The increasing importance of human connection in B2B relationships• New strategies for video marketing and social media engagement• Practical ways to maintain growth targets with tighter budgetsPerfect for CMOs, marketing leaders, and B2B professionals looking to navigate the rapidly evolving marketing landscape. Whether you're dealing with budget constraints or exploring AI implementation, this episode provides actionable strategies for success in 2024 and beyond.#contentmarketing #marketingagainstthegrain #emailmarketing #aitools #cmoinsights2024CHAPTERS:00:00 - Intro01:40 - B2B Economy Insights05:55 - Impact of AI on Businesses09:33 - AI and Headcount Budgets12:11 - AI's Effect on Sales Budgets12:40 - Budgeting and Growth Strategies15:50 - AI Transforming Marketing19:06 - Future Trends in Events26:10 - Marketing Tests for 202528:58 - Final Thoughts: Stories and AdviceSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Dr. Peter Fader, Professor of Marketing at The Wharton School of Business. This show is a bookend to "The Rise & Fall of Peloton as Seen Through the Lens of CLTV" with Professor Dan McCarthy.Pete discusses the use of Customer Lifetime Value (CLTV) as key to understanding the true value of the company and explains why it is risky to think "Your company is different." Key topics include: why customer metrics and stock valuations can be temporarily out of synch; why customer metrics eventually win out; how CMO's can use CLTV as a forecasting bridge with Finance; and how Warby Parker's strategic focus did not bend during dramatic stock price fluctuations. Tune in to hear why Warby is the Tortoise and Peloton is The Hare in the classic race.Discover the real story behind Warby Parker's dramatic $6B valuation swing and subsequent recovery through the lens of customer lifetime value analysis. Dr. Peter Fader, Professor at The Wharton School and co-founder of Zodiac (acquired by Nike), reveals how his team accurately predicted Warby Parker's true valuation before its IPO.Get an insider's look at how customer metrics and lifetime value calculations painted a different picture than Wall Street's initial $6B valuation. Learn why Warby Parker's steady approach to growth, unlike Peloton's aggressive expansion, ultimately proved successful. Dr. Fader breaks down the critical customer acquisition costs (CAC) miscalculations in Warby Parker's S-1 filing and explains how proper cohort analysis predicts company value.This episode provides invaluable insights for marketers and business leaders on using customer lifetime value to make strategic decisions, communicate with CFOs, and evaluate company worth beyond stock price fluctuations. Perfect for marketing executives, financial analysts, and anyone interested in the intersection of customer metrics and company valuation.Join Mike Linton, 5-time CMO, as he explores this fascinating case study that demonstrates why understanding customer economics is crucial for sustainable business growth and accurate company valuation.#growthhacking #performancemarketing #digitalmarketing #marketresearch #warbyparkeripoCHAPTERS:00:00 - Intro02:00 - Using Customer Data and CLTV05:52 - Warby Parker IPO Overview11:29 - Warby Parker's Stock Price Impact15:35 - Analyzing Warby Parker's CAC Error18:18 - Warby Parker's Economic Performance19:36 - Warby Parker: Tortoise vs. Hare Strategy21:36 - Projecting TAM for International Expansion23:17 - Projecting TAM for New Product Lines27:59 - Wrapping Up Warby Parker Insights29:30 - Marketing Advice and Strategies30:16 - Conducting a Customer Base Audit30:56 - Understanding Company Differentiation31:56 - OutroSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with McKinsey Marketing & Sales Partner Robert Tas and Nick Primola, EVP and Head of the CMO Practice at the Association of National Advertisers. We discuss their recent study and Wall Street Journal article showing that CEO's who have marketing at the center of their strategy have measurably better results. They discuss the 3 types of CEO's including "non-believers" and why so many still exist, the dangers of running marketing as a cost center, and the tremendous variability of the CMO role. Key topics include: the biggest areas of misalignment; the need to connect to financial outcomes; how marketing needs to "claw it's way back;" and their belief that it is "Ludicrous to think the CMO role is going away." Listen in to hear why Business Schools are a significant part of the problem.CMO Crisis: Why can't 98% of marketing leaders agree on KPIs? Dive into this critical issue with 5-time CMO Mike Linton and guests Robert Tas and Nick Primola. Explore the disconnect between CMOs and CEOs, the role of business schools in marketing education, and strategies for aligning marketing with business objectives.Key topics include:• The challenge of defining and measuring marketing KPIs• How business schools contribute to fragmented marketing education• The importance of CMO-CEO alignment and communication• Strategies for demonstrating marketing's value to the C-suite• The need for customer-centric approaches in marketingTune in to hear expert insights on bridging the gap between marketing leaders and business objectives. Learn how to position marketing as a critical driver of business growth and navigate the evolving landscape of marketing leadership.Subscribe to CMO Confidential for more exclusive content on marketing strategy, leadership, and industry trends. Don't miss out on valuable insights to elevate your marketing game and drive business success.#digitalmarketing #socialmediamarketing #marketingautomation #digitalmarketingcourse #kpiCHAPTERS:00:00 - Props00:22 - Business Schools Critique05:24 - CMO Remit Responsibilities07:14 - Customer Representation Issues14:12 - Marketers on Boards: A Shortage17:45 - Practical Marketing Advice & Stories21:10 - Discover Our Other Shows21:36 - Like, Share, and Subscribe21:40 - OutroSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week's holiday episode revisits one of our most popular shows from the past year where leaders from  @McKinsey  and  @ANAmarketers  discuss the continued divide between marketing believers and non-believers.A CMO Confidential Interview with McKinsey Marketing & Sales Partner Robert Tas and Nick Primola, EVP and Head of the CMO Practice at the ANA. We discuss their recent study and Wall Street Journal article showing that CEO's who have marketing at the center of their strategy have measurably better results. They discuss the 3 types of CEO's including "non-believers" and why so many still exist, the dangers of running marketing as a cost center, and the tremendous variability of the CMO role. Key topics include: the biggest areas of misalignment; the need to connect to financial outcomes; how marketing needs to "claw it's way back;" and their belief that it is "Ludicrous to think the CMO role is going away." Listen in to hear why Business Schools are a significant part of the problem.Explore why 90% of CEOs don't trust marketing in this revealing discussion with McKinsey partner Robert Tosh and ANA's EVP Nick Primola. Discover the shocking disconnect between CEOs and CMOs, and learn why companies with marketing-focused leadership generate significantly more growth.This eye-opening conversation dives into McKinsey and ANA's groundbreaking research, featured in The Wall Street Journal, revealing three distinct CEO archetypes and their varying approaches to marketing. Former CMO Mike Linton hosts an honest discussion about the challenges facing modern marketing leaders and the critical need to bridge the trust gap between marketing and the C-suite.Key insights include:• Why less than 10% of Fortune 500 CEOs have marketing experience• How successful CMOs align with CEO priorities and prove marketing's value• The importance of translating marketing metrics into business outcomes• Strategies for building credibility with non-marketing executivesPerfect for CMOs, marketing leaders, and executives looking to understand and overcome the persistent skepticism around marketing's strategic value. Learn how to transform marketing from a cost center to a trusted driver of business growth.Join Mike Linton, former CMO of Best Buy, eBay, Farmers Insurance, and Ancestry.com, for this essential conversation about marketing's evolving role in the C-suite.#martech #socialmediamarketing #digitalmarketing #influencermarketing #b2bmarketingCHAPTERS:00:00 - Props Ad00:21 - Intro02:17 - State of the CMO06:11 - CMO Position Challenges08:23 - Non-Believing CEO Strategies12:02 - Brand vs. Performance Marketing15:34 - Article Reactions22:10 - Marketing Non-Believers Explained25:00 - OutroSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is Part 2 of A CMO Confidential Interview with Andy Sack and Adam Brotman, Co-Founders and Co-CEO's of Forum 3, authors of the book AI First, previously at Microsoft and Starbucks. They discuss why AI is different from previous technology advances and the series of "Holy Shit!" moments experienced when interviewing Sam Altman, Bill Gates and others. Key topics include: their belief that AI is "moving faster than you think" since it isn't constrained by an adoption curve or infrastructure; the power of Artificial General Intelligence which will be smarter than most experts; why trying to calculate the ROI of AI is comparable to measuring the return on electricity; and the possibility of 95% of marketing and agency jobs being impacted over the next 5 years. Tune in to hear how Chat GPT scored a top grade on the AP Biology Exam, how Moderna became an AI leader, and their tips for staying near the front of the wave.Discover how AI is revolutionizing marketing with 5X productivity gains, as revealed by top CMOs. In this episode of CMO Confidential, host Mike Lint explores the transformative power of AI in the marketing landscape. Adam and Andy, AI experts and authors, share insights on how companies like Moderna are leveraging AI to achieve unprecedented efficiency.Key topics include:• The real-world impact of AI adoption in biotech and marketing• How Moderna achieved 5X productivity gains with an AI-first approach• The future of marketing jobs in the age of AI• Strategies for marketers to become AI-literate and stay competitive• Evaluating AI vendors and measuring ROI in marketingTune in to hear practical advice on embracing AI in your marketing strategy, from creating an AI council to implementing AI tools for enhanced productivity. Learn why AI literacy is crucial for marketers and how to combine domain knowledge with AI capabilities for breakthrough results.Don't miss this eye-opening discussion on the future of marketing in the AI era. Subscribe to CMO Confidential for more insights on marketing leadership and innovation.#leadgeneration #socialmediamarketing #digitalmarketing #makemoneywithai #brandinginthedigitalageCHAPTERS:00:00 - Intro04:06 - AI Impact on Marketing05:46 - AGI and Marketers11:57 - Evaluating AI Vendors16:14 - AI Literacy and Proficiency21:00 - ROI of AI26:35 - Final Questions30:00 - Additional Practical Advice33:07 - OutroSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Andy Sack and Adam Brotman, Co-Founders and Co-CEO's of Forum 3, authors of the book AI First, previously at Microsoft and Starbucks. They discuss why AI is different from previous technology advances and the series of "Holy Shit!" moments experienced when interviewing Sam Altman, Bill Gates and others. Key topics include: their belief that AI is "moving faster than you think" since it isn't constrained by an adoption curve or infrastructure; the power of Artificial General Intelligence which will be smarter than most experts; why trying to calculate the ROI of AI is comparable to measuring the return on electricity; and the possibility of 95% of marketing and agency jobs being impacted over the next 5 years. Tune in to hear how Chat GPT scored a top grade on the AP Biology Exam, how Moderna became an AI leader, and their tips for staying near the front of the wave.Marketing's AI Revolution: What CMOs Need to Know Before 2025 | AI's impact on marketing strategiesTune in to hear former CMO Mike Linton discuss the AI revolution with Adam Brotman and Andy Sack, authors of "AI First". Key topics include:• The rapid advancement of AI and its potential to transform marketing• Insights from tech leaders like Sam Altman, Bill Gates, and Reid Hoffman• How AI could automate up to 95% of marketing tasks within 5 years• The concept of "agentic" AI and its implications for businesses• Strategies for marketers to adapt and thrive in an AI-driven landscapeAdam Brotman, former Chief Digital Officer at Starbucks, and Andy Sack, Managing Partner at Keane Capital, share their "holy shit moments" about AI's capabilities. Learn why they believe AI will revolutionize not just marketing, but entire industries and society itself.Discover how companies like Moderna are already leveraging AI to dramatically increase productivity and innovation. This episode is crucial for CMOs and marketers looking to stay ahead in the rapidly evolving world of AI-powered marketing.Subscribe to the CMO Confidential Newsletter for exclusive content and insights on the future of marketing in the AI era.#marketingagainstthegrain #digitaltwin #aimarketing #operatingmodeltransformation #digitalmarketingCHAPTERS:00:00 - Intro01:05 - Welcome Adam and Andy02:14 - Evolution of the Book06:47 - Sam Altman AGI Discussion12:05 - Bill Gates Insights16:31 - Defining "Holy Shit Moment"20:20 - Fears and Concerns Around AI21:24 - AI vs. Other Tech Revolutions22:19 - Exponential Change: COVID Preview26:40 - Linear vs. Exponential Change31:11 - Thinking About AI: Legal Briefs to Human Obliteration31:30 - AI's Future Impact32:14 - Moderna's AI Transformation35:58 - AI in Marketing and AgenciesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Jon Davids, founder and CEO of Influicity and author of Marketing Superpowers. Jon discusses the idea of creating your own influencers in a marketplace where communities matter more than ever. Key topics include: the synthetic influencer as a natural evolution from Colonel Sanders, Toucan Sam, and Tony the Tiger; the ability of an artificial character to do whatever is required; the AI personalization potential; and the fact that synthetics don't engage in contract negotiations or require reuse fees. Tune in to hear about Lil Miquela, a fictional character with millions of followers, and why you should pay attention to what nerds do on weekends.CMO Secrets: Why Synthetic AI Influencers Are Changing Marketing. John Davids, founder and CEO of influicity, joins Mike Linton to explore the evolving world of synthetic AI influencers and their impact on marketing strategies.Tune in to hear insights on:• The definition and growth of synthetic influencers• How brands can leverage AI-powered characters• Pros and cons of creating synthetic influencers• Personalization at scale using AI technology• The future of brand mascots and virtual personalitiesJohn shares his expertise on community building, influencer marketing, and the potential of AI in creating engaging brand experiences. Learn why synthetic influencers could be the next frontier in marketing and how they compare to traditional mascots and celebrities.Discover the challenges and opportunities facing CMOs as they navigate this innovative marketing landscape. Whether you're a seasoned marketer or a curious business professional, this episode offers valuable insights into the future of brand-consumer interactions.Subscribe to the CMO Confidential Newsletter for exclusive content and stay ahead in the rapidly evolving world of marketing.#influencermarketing #influencermarketingagency #socialmediamarketing #creatoreconomy #onlinecommunityCHAPTERS:00:00 - Intro01:00 - John Davids Returns01:55 - Understanding Community06:24 - Defining Synthetic Influencers13:43 - Personalization at Scale Strategies19:00 - Cartoon Characters vs. Virtual Influencers22:13 - AI Bots as Your Best Customers25:00 - Exploring the Final Frontier25:37 - Closing Thoughts and Last QuestionSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential interview with Jim Stengel, the former CMO of P&G, author, podcast host, professor, and CEO of the Jim Stengel Company. Jim discusses how marketing has evolved from "awareness" to "entertainment and attention," the need for constant innovation and creativity, and why your purpose should be directed at making consumer's day-to-day lives better. Key topics include why CMO is 90% Chief and 10% Marketing, team measurement and compensation, and the big differences between the purpose of the brand and cause marketing. Listen in to hear how the idea of sampling the entire population of a country went wrong.Evolution of Marketing: From focusing solely on "awareness," the shift has been towards capturing "entertainment and attention" in today's marketing landscape.Importance of Innovation and Creativity: Stengel emphasizes the continual need for innovation and creative approaches in marketing strategies to stay relevant and engaging in a competitive market.Consumer-Centric Purpose: The discussion centers on the significance of aligning a brand's purpose with improving consumers' day-to-day lives, highlighting the value of addressing genuine needs and desires.Role of a CMO: Stengel suggests that being a Chief Marketing Officer (CMO) is 90% about leadership and broader management rather than just marketing tactics.Team Measurement and Compensation: Insights are provided into the methods for evaluating team performance and compensation structures within the marketing domain.Brand Purpose vs. Cause Marketing: Stengel differentiates between the purpose of a brand and cause marketing, highlighting their distinct roles and how they contribute to the overall brand strategy.Sampling Strategy Misstep: Stengel shares a scenario where the idea of sampling the entire population of a country had unexpected consequences or did not yield the intended results.The interview delves into these topics, offering perspectives from Stengel's extensive experience as a former CMO of P&G, author, podcast host, professor, and CEO of the Jim Stengel Company.Join former P&G Global Marketing Officer Jim Stengel as he shares invaluable CMO leadership insights from his remarkable 25-year career managing an $8 billion marketing budget. In this candid conversation with host Mike Linton, Stengel reveals the essential skills modern marketing leaders need to succeed, from fostering creativity to driving purposeful innovation.Discover how successful CMOs navigate the evolving marketing landscape, with practical wisdom on balancing brand building with performance marketing, leveraging partnerships, and embracing emerging technologies like AI. Stengel, now a respected consultant, author, and professor at UCLA and Northwestern, provides a unique perspective on marketing leadership drawn from both corporate and academic experience.Learn why curiosity is the most crucial trait for marketing leaders, how to effectively manage vendor relationships, and why taking care of yourself is non-negotiable in high-pressure CMO roles. Whether you're an aspiring marketing leader or seasoned CMO, this episode delivers actionable insights on building successful marketing careers and driving business growth through purpose-driven leadership.From mastering the "90% chief, 10% marketing" mindset to understanding the true meaning of brand purpose, Stengel shares the leadership principles that have guided global brands to success. Don't miss this masterclass in marketing leadership from one of the industry's most respected voices.#emailmarketing #leadgeneration #businesspurposemarketing #socialmediamarketing #adamerhart#emailmarketing #leadgeneration #linkedinmarketing #jimstengelinsights #theprovocateursCHAPTERS:00:00 - Welcome01:14 - Current Trends in Marketing06:11 - Understanding Purpose in Marketing11:40 - Effective Marketing Strategies for Non-CPG17:49 - Innovating in Marketing21:25 - Critique of Business Schools25:54 - Future of Media and Agency Business28:29 - Final Thoughts: Advice and Anecdotes33:02 - OutroSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Chris Andrew, the CEO and Co-Founder of Scrunch AI and former Chief Product Officer of Hearsay. Chris shares his thoughts on how AI will dramatically alter customer purchase patterns and why marketers should be thinking about how to win "BOT engagement." Key topics include: why he believes consumer consideration and use of websites could collapse over time; his belief that brands should be building content which serves as "raw material" for AI; and tips for measuring and understanding how the numerous AI models return results to consumers. Tune in to hear why Bing will become relevant again.Why Your Next Best Customer Is An AI Bot: CMO Reality CheckDiscover how AI is revolutionizing marketing and customer engagement with Chris Andrew, CEO and co-founder of Scrunch AI. In this eye-opening episode of CMO Confidential, host Mike Linton explores the future of AI in marketing and its impact on brands, search, and customer behavior.Key topics include:• The rise of AI assistants and their influence on consumer behavior• How AI bots are becoming the new "customers" for marketers• The potential disruption of traditional search and website traffic• Strategies for optimizing your brand presence for AI models• The changing landscape of search engines and ad platformsTune in to hear Chris's insights on:• Why marketers need to adapt their strategies for AI-driven search• The importance of structured content for AI crawlers• How to monitor and improve your brand's performance across AI models• The future of brand building in an AI-dominated landscapeDon't miss this crucial discussion on the future of marketing in the age of AI. Subscribe to CMO Confidential for more expert insights on navigating the rapidly evolving world of marketing and technology.#aiautomationagency #localseo #seo #googleads #digitalmarketingCHAPTERS:00:00 - Intro01:00 - Your Best Customer: AI Bots06:15 - The Destruction of Websites10:27 - Chatbots: Risks and Challenges13:16 - Marketers' Mindset on AI15:06 - Adjusting Content for AI19:55 - Visibility in AI Search Results21:35 - Future of Bing and Search Engines23:34 - AI Models: Resources or Raw Material?27:26 - Immediate Actions for Marketers30:44 - Funniest Story or Practical Advice32:27 - Believers vs. Non-Believers in AI32:30 - Payton Manning's CLTV Perspective32:35 - AI: Anticipation vs. Reaction32:40 - Is AI an Extinction Event for Agencies?32:45 - OutroSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Tom Stein, the Chairman & Chief Brand Officer of Stein IAS, a leading global B2B agency. Tom shares his thoughts on why we are in "The B2B Decade," the underleveraged power of many B2B brands, and how organization structures are often in the way of good marketing. Key topics include: why so many B2B companies default to the "3 yards and a cloud of dust" plays seen in football circa 1960; the power of linking brand, performance marketing and sales functions; and why the B2B Marketing job can be especially challenging. Tune in to hear his thoughts on "The Big, Long Idea" and how he fell off the stage playing the bass at his first big gig.Discover the hidden flaws in B2B marketing that top CMOs won't tell you! Join former Chief Marketing Officer Mike Linton as he hosts CMO Confidential, bringing you inside the world of executive marketing decisions and strategies. In this episode, Mike welcomes Tom Stein, Founder and Chief Brand Officer at Stein IAS, to unravel the inherent challenges in B2B marketing and what you can do to overcome them. Key topics include the evolving B2B landscape, the impact of AI, and the critical role of creative effectiveness in marketing. Tune in to hear Tom's insights on why B2B marketing is often misunderstood and how aligning brand and demand can propel your business forward. Don't miss the opportunity to learn from industry leaders and improve your marketing strategies. Subscribe to the CMO Confidential Newsletter for exclusive content and stay updated on the latest marketing trends and leadership advice.#influencermarketing #cmoinsights #salesandmarketingalignment #customerjourney #b2bmarketingCHAPTERS:00:00 - Intro00:39 - B2B Marketing Challenges01:49 - Understanding the B2B Landscape07:06 - Issues in B2B Marketing09:16 - Evolution of B2B Marketing Strategies14:00 - The Rise of Brand in B2B18:02 - Valuation and Measurement of B2B Brand22:19 - B2B Client Best and Worst Practices26:54 - Addressing B2B CMOs Worldwide28:34 - Engaging B2B Agencies Globally32:40 - Final Thoughts34:04 - OutroSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential interview with Jason Radisson, CEO of Movo, former Regional GM at Uber and Marketer at Caesars Entertainment. Jason shares his thoughts on how to approach inflection points like declining sales, a change of control, or company pivot -- and the importance of focusing on the outcome you have to deliver to move the business forward. Key topics include: how to quickly get the math you need; how to reset strategy if the math says the strategy is wrong; the difference between marketing and business math; and what a "fixer" actually does. Tune in to hear about "algorithmic shelf campaigns," and pages from some of the playbooks he developed at Uber and Harrah's.Dive into the "New CMO Survival Guide: Avoiding the Inflection Pitfalls" on CMO Confidential, where host Mike Linton, a seasoned CMO with experience at Best Buy, eBay, Farmers Insurance, and Ancestry.com, uncovers the intricate challenges faced by new Chief Marketing Officers. Tune in to hear from Jason Radisson, Founder and CEO of Movo, as he shares insights from his extensive background, including roles at Uber, Caesars, and consulting with McKinsey. Key topics include understanding and navigating inflection points such as technological obsolescence and strategic turnaround, and the importance of math and data-driven decision-making in marketing leadership. Discover practical strategies for assessing and reframing company expectations, executing a gap analysis, and optimizing marketing channels for maximum ROI. Whether you're a new CMO or a seasoned executive, this discussion offers valuable lessons in leadership and strategic planning. Subscribe to the CMO Confidential Newsletter for Exclusive Content and stay informed on marketing innovations.#socialmediamarketing #b2bmarketing #fractionalcmo #digitalmarketing #cmostrategiesCHAPTERS:00:00 - Intro01:24 - Inflection Point Explained04:07 - Speed Math Techniques06:34 - Analyzing Wrong Visions11:48 - Understanding a Fixer18:13 - Marketing as Supply Chain19:45 - Identifying Sales Problems23:39 - Algorithmic Shelf Campaigns27:28 - Resolving Data Issues30:38 - Focusing on Desired Outcomes34:24 - OutroSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Jean English, CMO of Juniper Networks, formerly the CMO of Armis, Palo Alto Networks and NetApp. Jean describes the ongoing digital transformation journey, how the "Infrastructure Layer" works and why it's so important to marketers, and why Marketing and IT should be BFF's. Key topics include: the forces driving tech consolidation; a 3-part process to integrate AI into your team; and key questions to ask during a marketing interview with a tech company. Tune in to hear an infrastructure case story about The Gap and why her mantra is "Be Bold. Be Kind."Discover the transformative power of AI in marketing with "AI in Marketing: Don't Get Left Behind." Join Mike Linton, a seasoned CMO, as he hosts Jean English, CMO of Juniper Networks. Key topics include the intersection of AI and digital transformation, challenges in B2B technology, and the critical role of infrastructure in seamless operations. Tune in to hear Jean's unique insights on leveraging AI for real-time customer engagement, personalizing experiences, and enhancing cybersecurity. With over 25 years in tech, Jean shares invaluable advice for marketers aiming to thrive in a tech-driven world. Learn about the importance of aligning marketing with IT for optimal data use and the strategic benefits of acquisitions. This episode is packed with actionable insights and strategies to ensure you stay ahead in the evolving marketing landscape. Don't miss out—subscribe to the CMO Confidential Newsletter for exclusive content and stay connected for more episodes on Spotify, Apple, and YouTube.#b2bmarketing #digitalmarketing #digitaltransformation #digitaltransformationtutorial #businesstransformationCHAPTERS:00:00 - Intro01:25 - B2B Tech Marketing Overview03:38 - Digital Transformation Journey Assessment05:38 - Understanding the Infrastructure Layer for Marketers10:22 - Impact of AI on Infrastructure Layer13:45 - Leveraging AI for Marketing Strategies17:17 - Importance of Cyber Security in Marketing19:50 - Career Considerations for Tech Marketers24:00 - Industry Consolidation and Acquisitions Insights26:30 - Experience of Being Acquired28:20 - Common Blind Spots for B2B Marketers28:40 - Essential Needs for CMOs30:25 - Final Thoughts: Funny Story or Listener AdviceSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Joyce Kim, CMO of cloud cybersecurity company Zscaler. In this highly informative and conversational interview, Joyce describes the ongoing race between companies and the innovative onslaught of bad actors, the concept of "Zero Trust," and how marketers can be good partners with their Chief Information Security Officers (CISOs). Key topics include: what to do if you have a breach; why marketers are often on the front lines of cyber; and questions she asks during the interview process to better understand the candidate's perspective on where marketing fits in a tech company. Also, tune in to hear why she always asks what everyone is wearing before an event.Avoid This Security Mistake: Insights from Top CMOs is a must-watch for marketers seeking to understand the evolving landscape of cybersecurity. Hosted by five-time CMO Mike Linton, this episode of CMO Confidential features Joyce Kim, CMO of Zscaler, a leader in cloud security. Tune in to hear Joyce's insights as she navigates the complexities of cybersecurity, from endpoint protection to zero trust architecture. Key topics include the growing threat of breaches, the role of AI in cyber defense, and the importance of maintaining consumer trust.Joyce Kim, with her extensive background at Google, Microsoft, and Zscaler, brings a wealth of knowledge on mitigating risks in a digital world. Learn how marketers can collaborate with IT to protect their organizations and explore best practices for managing breach responses. This episode offers invaluable perspectives on how to safeguard your company's assets while driving innovation.Subscribe to the CMO Confidential Newsletter for Exclusive Content and keep up with industry-leading insights. Stay connected with us on Spotify, Apple Podcasts, and more.#zerotrust #cloudsecurity #zerotrustsecurityposture #marketinginsights #customerjourneyCHAPTERS:00:00 - Intro00:40 - Cybersecurity Strategies06:19 - Impact of Data Breaches08:14 - Good vs. Bad Actors in Cybersecurity11:58 - AI and Cybersecurity for Marketers12:25 - Marketing Best Practices17:20 - Consequences of Rogue Behavior19:30 - Response to Data Breaches22:35 - Marketing Security Solutions25:22 - Technology and Marketing Integration28:33 - Final ThoughtsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Tom Goodwin, author, speaker, and former head of innovation at Publicis, Zenith and Havas. Tom makes the case that much of today's marketing spending is wasted on a "playbook of precision" where everything can be attributed and all customers can be micro-targeted. Key topics include: why branding in the AI Age is more important than ever; why claiming performance marketing success may not represent actual success; and his belief that advertising and brand building are slow and weak, but necessary for the long-term success of most businesses. Tune in to hear a Restoration Hardware case study and learn about Fredkin's Paradox and the Dopamine Culture.Discover the digital ad secrets that could be wasting 80% of your budget in this insightful episode of CMO Confidential, hosted by seasoned marketing executive Mike Linton. Tune in to hear from Tom Goodwin, a leader in innovation and change, known for his thought-provoking book "Digital Darwinism." Key topics include the pitfalls of digital advertising, the over-reliance on attribution, and the misunderstood role of AI in marketing. Tom shares his unique perspective on the industry's outdated principles and the need for a return to brand-building fundamentals. As the former Head of Innovation at Zenith and SVP of Strategy and Innovation at Havas, Tom's insights offer valuable lessons for CMOs and marketers navigating today's complex landscape. Don't miss the chance to learn how to optimize your marketing strategies effectively. Subscribe to the CMO Confidential Newsletter for exclusive content and stay updated with the latest marketing insights.#marketingagainstthegrain #affiliatemarketing #socialmediamarketing #mediabuying #marketinganalyticsCHAPTERS:00:00 - Intro01:34 - AI in Marketing08:38 - Issues in Digital Advertising10:53 - Flaws in Marketing Principles14:30 - Restoration Hardware Case Study16:43 - Role of CMOs in Marketing19:30 - Understanding Slow and Weak Marketing22:40 - Importance of Good Writing Skills25:00 - The WASL Effect and Dopamine Culture31:00 - Tom’s Top Marketing Prediction32:40 - Final Thoughts and Questions34:35 - OutroSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Scott Griffiths, CFO of the Affiliati Network, formerly the Marketing CFO at Farmers and VP at Countrywide. Scott discusses how marketing and finance can get into a self fulfilling doom loop by avoiding hard discussions, what it takes to be a good Marketing CFO, and his belief that it is important to recognize the true leaders versus solid performers. Key topics include: how to manage your built in bias for certain marketing components, why Marketing CFO's need to be comfortable with ambiguity and "building a circumstantial case," and why teams shouldn't move levers independently. Listen in to hear a funny story about an Englishman at the Farmers Insurance Open.Step into the world of marketing and finance as we uncover "The Truth About Marketing & Finance: Inside the Drama" on CMO Confidential. Hosted by seasoned CMO Mike Linton, this episode delves into the dynamic intersection of marketing and finance. Join special guest Scott Griffiths, the trailblazing Marketing CFO at Farmers Insurance, as he shares insider insights on navigating the complexities of marketing strategy and financial accountability. Key topics include aligning marketing efforts with strategic goals, the art of saying 'no' with impact, and identifying what makes a team truly excel. Tune in to hear how Scott's journey from KPMG auditor to CFO has shaped his unique perspective on balancing creativity with data-driven decisions. Discover actionable advice for marketers and finance professionals alike, and learn how conflict, when managed well, can lead to superior outcomes. Subscribe to the CMO Confidential Newsletter for exclusive content and stay updated with the latest marketing insights.CHAPTERS:00:00 - Intro00:40 - What is a Marketing CFO04:24 - Aligning on Key Metrics09:28 - Improving Job Performance13:17 - Characteristics of a Bad Finance Person16:40 - Traits of a Poor Marketing Person20:32 - Resolving Conflict for Better Solutions28:54 - Tips for Finance Professionals31:07 - Final Question Insights33:50 - OutroSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Seth Matlins, Managing Director of the Forbes CMO Network, formerly Head of Cultural Strategy and Insights at Endeavor, Global CMO of Live Nation, President of Rock the Vote and Founder of CAA Marketing. Seth discusses why he thinks the media is overhyping the drama around the CMO position, the CEO misperception that they understand marketing because they have been marketed to, and the difference between "dull truths and exciting lies." Key topics include: how easy it is to be ignored when there is "no emotional response" to your marketing; how the Forbes Most Influential CMO list is compiled; and why basic marketing truths still matter. Tune in to hear his thoughts on retail advertising networks, Nike, and the cookie switcheroo.Unlock the secrets of the Chaos Era in marketing with the dynamic insights shared in "CMO Secrets: The Chaos Era Revealed." Join host Mike Linton, former CMO of Best Buy, eBay, and more, as he dives into a riveting conversation with Seth Matlin, Managing Director of the Forbes CMO Network. Key topics include the evolving state of marketing, the challenges facing Chief Marketing Officers today, and how to navigate the tumultuous landscape of advertising and brand strategy. Tune in to hear Seth's expert take on the influence of CEOs on marketing roles, the implications of digital transformation, and the critical balance between emotional and logical marketing strategies. This episode promises to equip you with actionable insights from industry leaders. Subscribe to the CMO Confidential Newsletter for exclusive content and stay ahead in the ever-changing world of marketing.CHAPTERS:00:00 - Intro00:40 - Chaos in Marketing: Understanding Constant Change06:19 - Overcoming Dullness: Solutions for Marketing Chaos14:47 - Forbes CMO List: Influential Leaders in Marketing20:02 - Current Marketing Chaos: Trends and Challenges24:03 - Nike: Marketing Strategies and Success27:30 - Final Advice for Marketers: Key Takeaways28:19 - Funniest Marketing Story: Insights and Humor31:27 - OutroSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Matt Carey, EVP Customer Experience and CIO at Home Depot, formerly the SVP and CTO at both eBay and Wal-Mart. Matt discusses how the majority of customer experience is provided by tech, why you shouldn't buy "tech for tech's sake," and why marketers should always "know precisely what problem they want to solve" when interfacing with IT. Key topics include: why you should always have use cases for the MarTech stack; why microscopic measures are important; and practical step-by-step advice on AI - pro tip - don't start with "I want to apply AI!" Tune in to hear practical examples from Home Depot and Delta.Discover "The Untold Impact of AI on Customer Experience" as CMO Confidential dives into the intersection of marketing and technology. Hosted by Mike Linton, a five-time CMO with expertise from Best Buy, eBay, and more, this episode features guest Matt Carey, EVP of Customer Experience at Home Depot and former CTO at eBay and Walmart. Key topics include the integration of AI in enhancing customer interactions, the challenges of aligning company efficiency with customer satisfaction, and practical steps for marketers to effectively collaborate with IT teams. Tune in to hear Matt's insights on leveraging AI without overwhelming your customer base and the importance of specificity in problem-solving. Whether you're a marketing executive or an aspiring leader, this episode offers valuable lessons on navigating the evolving landscape of customer experience. Embrace the future of marketing with clarity and precision. Subscribe to the CMO Confidential Newsletter for Exclusive Content and stay ahead in the marketing world.CHAPTERS:00:00 - Introduction to Customer Experience00:40 - Matt Carey, EVP at Home Depot03:44 - Managing Data and Technology09:56 - Measuring Customer Experience14:05 - Artificial Intelligence in CX19:18 - Marketing Technology Stack22:45 - Collaborating with IT Teams27:17 - Final Thoughts and Questions27:54 - Expert Advice for Success28:39 - Conclusion and OutroSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Michael Treff, the CEO of Code + Theory, a growing 2000 person agency which combines engineers and creatives. Michael discusses how AI combines new factors and current data to anticipate consumer behavior, why AI represents "change management for humans," and how his agency is writing AI into job descriptions. Key topics include: why money saved with AI efficiency should be invested in customer innovation; how thinking B2B is different puts creativity in a box; and the difference between "structuring and using" data versus "collecting" data. Tune in to hear travel and publishing examples and a punk rock story about a band called Baby Teeth.Unlock the secrets to mastering AI in marketing with "Avoid AI Prediction Pitfalls: Anticipate Like a Pro." Tune in to hear the insights of Mike Linton, 5-time CMO and host of CMO Confidential, as he dives deep into the nuances of AI anticipation versus reaction. Joining him is Michael Treff, CEO of Code and Theory, an agency renowned for its innovative blend of creativity and technology. Key topics include the evolving role of AI in predicting consumer behavior, the difference between prediction and anticipation, and how businesses can leverage AI to create unique customer experiences. Michael shares valuable insights from his extensive experience with tech, financial services, and e-commerce clients. Discover how to transform AI from a tool for efficiency to a creative enabler in your marketing strategies. Don't miss out on this opportunity to elevate your understanding of AI's potential in business. Subscribe to the CMO Confidential Newsletter for exclusive content and stay informed on the latest marketing trends.CHAPTERS:00:00 - Intro01:42 - Anticipation vs Reaction07:55 - Anticipation in Travel14:00 - Historical Example of Anticipation16:25 - Marketers' Perspective on Anticipation16:40 - Actionable Strategies for Marketers19:55 - Getting Started with AI24:33 - AI Applications in B2B Marketing28:33 - Punk Rock Influence30:11 - Final Question31:32 - OutroSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Kim Whitler, business professor at the University of Virginia and former GM and CMO. Kim joins us to discuss how start-ups require different CMO's at the various stages starting with seed money and ending with an IPO, how good intentions can jeopardize business success on the corporate activism front, and how to think about NIL from the perspective of marketers and athletes. Key topics include: why blue chip CMO's often fail when they move to the start-up world; why you should reframe activism from "right versus wrong" to a "risk lens;" and the difference between eyeballs and brand fit when evaluating NIL. Listen in to hear the difference between a "steel man" vs. a "straw man" argument and why you should think about the former for your business.Unlock CMO Success: The Stages You MUST Master with insights from CMO Confidential, a podcast hosted by Mike Linton, former CMO of companies like Best Buy and eBay. Tune in to hear Dr. Kim Whitler, Assistant Professor of Marketing at the University of Virginia Darden School of Business, share her unique perspective on the stages of CMO success. Key topics include the evolving role of a CMO from startup phases to IPO, the impact of corporate activism, and the strategic use of name, image, and likeness in marketing. Discover how CMOs can navigate the complex landscape of marketing leadership and learn from real-world examples of successful strategies. This episode offers valuable insights for marketers aiming to enhance their leadership skills and stay ahead in the competitive business environment. Subscribe to the CMO Confidential Newsletter for exclusive content and stay informed with the latest marketing insights. Don't miss out on this opportunity to elevate your marketing knowledge!CHAPTERS:00:00 - Intro00:40 - Kim Whitler, PhD01:52 - CMO Success: Marketing Strategies09:31 - Corporate Activism: Business Risks16:21 - Name, Image, and Likeness (NIL)18:15 - Athlete Branding Strategies22:19 - Monetizing Your Brand: Follower Count26:51 - Measuring NIL ROI Effectively29:45 - Marketing Best & Worst Practices33:02 - Practical Advice for Marketers33:21 - Steelmanning: Navigating Activism35:30 - OutroSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Dr. Dan McCarthy, Professor of Marketing at Maryland. Dan uses a customer lifetime value (CLTV) analysis to show how Peloton's pursuit of growth after a very successful launch negatively impacted its financials and cratered its stock price, leaving its future uncertain. Key decision points include: misreading Covid trends as a permanent demand shift; price decreases which backfired; the importance of cohort analysis and churn rates; and the unintended consequences of chasing growth through rowers and treadmills. Tune in to learn why "Valuation is a painkiller" and "Everything can be good, but it comes at a price."Dive into the dramatic journey of Peloton in our latest episode of CMO Confidential, "Peloton's Rise & Fall: What Marketers Must Learn." Hosted by Mike Linton, former CMO of Best Buy and eBay, this episode features Dr. Dan McCarthy, a tenured professor at the University of Maryland and a pioneer in customer lifetime value (CLTV) analytics. Key topics include Peloton's strategic missteps, the impact of aggressive growth strategies, and the essential lessons marketers can draw from this cautionary tale. Tune in to hear Dr. McCarthy's expert analysis on how Peloton's quest for rapid expansion led to a significant downturn, and what this means for marketers navigating similar challenges. Learn how to balance growth with profitability and the importance of understanding your total addressable market. This insightful discussion also explores the role of customer acquisition costs and retention strategies in sustaining business success. Subscribe to CMO Confidential for more invaluable marketing insights and stay ahead in the ever-evolving marketing landscape!CHAPTERS:00:00 - Intro00:40 - Dan McCarthy02:00 - Customer Lifetime Value05:20 - Peloton Story10:40 - Data Sources12:14 - Peloton's Evolving Strategy17:34 - Profitability Analysis: Peloton's Price Cut Impact19:30 - Overhead Expenses and CLV Impact21:35 - Peloton's Growth Strategy Insights25:27 - Communicating Growth Challenges to Management29:55 - Valuation as a Business Strategy32:50 - Peloton's Strategic Decisions33:29 - Practical Audience Advice33:30 - ClosingSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Karna Crawford, CMO of Marqeta, formerly SVP at JPMorgan Chase, and Head of US Marketing at Ford. Karna discusses how a number of factors have created more "promiscuous customers," the challenge of constantly delivering against rising value expectations, and why the marketplace has left many companies behind in the loyalty race. Key topics include: how companies become overly focused on acquisition and ignore churn; how the core principles of loyalty apply to both B2B and B2C; and why GAP and United are examples of how not to solve the issue. Tune in to hear a business comparison to the 5 Love Languages.Dive into "The Loyalty Crisis: What CMOs Must Do NOW!" with Mike Linton on CMO Confidential. Tune in to hear marketing expert Karna Crawford, CMO of Marketa, discuss the pressing issue of declining customer loyalty. Key topics include defining customer loyalty, the rise of brand promiscuity, and how companies can leverage AI to personalize customer experiences. Karna draws on her extensive experience from roles at JPMorgan, Moxie, and Ford to provide actionable insights for marketers. Discover how to balance customer acquisition with retention and the importance of building brand love. Don't miss this engaging discussion to enhance your marketing strategy and leadership skills. Subscribe to the CMO Confidential Newsletter for Exclusive Content and stay ahead in the dynamic world of marketing.#RetainingCustomerLoyalty #MarketingLeadership #LoyaltyPrograms #LoyaltyProgramsForBrands #AiInMarketingCHAPTERS:00:00 - Intro01:34 - Understanding Loyalty in Business06:00 - Common Missteps by Companies11:32 - Strategies for Marketers to Reach C-Suite16:14 - Effective Use of AI in Marketing21:02 - Differences Between B2B and B2C Marketing24:26 - Marketing Horror Story29:47 - Final Thoughts and QuestionsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Kate Bullis, Global Marketing Practice Leader and Managing Director at ZRG Partners. Kate discusses the "growth renaissance" occuring in tech, B2B, and Private Equity where marketing is emerging as a growth driver, why companies in transition often look for new talent, and "what a difference maker" great marketers are to companies. Key topics include: why diversity of skills on boards is important; why many companies are moving away from pattern matching and playbook hiring; and key questions to ask in the interview process including picking up on "the little things." Listen in to hear why you should never take a position where Marketing is "The Yes Center."Discover the truth behind today's CMO job market in this insightful episode of CMO Confidential! Join Mike Linton, a seasoned five-time CMO, as he dives deep into the current state of the chief marketing officer landscape with Kate Bullis, Global Marketing and Revenue Practice Leader and Managing Director at ZRG Partners. Kate brings invaluable experience, handling 20 to 25 executive marketing assignments annually, and she’s here to share her expert insights.Key topics include the fluctuating demand for CMO roles, the impact of economic corrections on marketing opportunities, and the evolving expectations of marketing leadership in B2B and enterprise technology sectors. Tune in to hear Kate's perspective on how companies in transition and transformation are always in need of new marketing leadership, and the critical differences in hiring trends between public, private, and venture capital-backed companies.Understand the essential qualities and strategic mindset required for aspiring CMOs to navigate and succeed in today’s competitive job market. Kate also shares practical advice on avoiding the "yes center" trap and emphasizes the importance of qualitative skills in leadership roles.Subscribe to the CMO Confidential Newsletter for Exclusive Content and stay tuned for more episodes on Spotify, Apple, YouTube, and the I Hear Everything Network. Enhance your marketing acumen and stay safe out there!#MarketingMarketplace #B2BMarketingStrategies #ExecutiveMarketingRoles #MarketingRolesExplained #MarketingLeadershipCHAPTERS:00:00 - Intro01:24 - Job Market Trends03:46 - B2B Market Revival07:17 - Understanding Company Types12:28 - Search Duration Insights14:55 - Importance of Marketing16:40 - Marketers on Corporate Boards18:53 - Consumerization in Marketing20:02 - Identifying Marketing Believers28:24 - Tips for Aspiring CMOs31:38 - Funniest Marketing Stories33:40 - OutroSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In a new twist for CMO Confidential, host Mike Linton moderates a panel for The Association of National Advertisers on Industry Thought Leadership.Unlock the secrets to collaborating with non-believers in marketing with insights from top CMOs and executives! 🎥 In this engaging panel discussion, moderated by Mike Linton, host of the CMO Confidential Podcast, we bring together industry leaders Jeff Lowe, Chief Commercial Officer at Smart Technologies, Roula Nassar, Chief Financial Officer at Smart Technologies, and Rob Whitney, VP of Marketing Innovation at Univar Solutions. Key topics include understanding the perspectives of finance and sales, overcoming the perception of marketing as "fluff," and practical strategies for fostering cross-departmental collaboration. Tune in to hear how Roula transitioned from viewing marketing as an expense to recognizing its vital role in driving revenue. Discover Jeff's approach to aligning marketing and finance through shared goals and metrics, including the importance of sales accepted leads (SALs) and share of voice. Rob shares his journey of turning skeptics into believers by demonstrating tangible value and building strong business relationships.This video is packed with actionable advice and real-world examples to help you navigate the challenges of collaborating with non-believers in your organization. Learn from the experts and elevate your marketing strategy to new heights!Subscribe to the CMO Confidential Newsletter for exclusive content and stay ahead in the ever-evolving field of marketing. 🌟 Don't forget to like, comment, and share your thoughts below!#MarketingStrategies #CustomerJourneyMetrics #UnderstandingMarketingValue #ExecutiveTeamAlignment #StrategicMarketingPartnershipsCHAPTERS:00:00 - Welcome to the panel01:24 - Insights from CMOs02:21 - Roula’s Journey: Nonbeliever to Believer07:56 - Tips for Gaining CFO Support12:21 - Getting Started with Marketing Strategy16:09 - Key Performance Measures That Matter22:20 - Overcoming Marketing Obstacles26:14 - Engaging Non-Believers in Marketing27:23 - Unique Practical Marketing Advice29:50 - Audience Q&A Session31:00 - Sales Perspective on Marketing32:58 - Finance's Impact on CreativitySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Leesa Eichberger, Former CMO of Jenny Craig & Ring Central and Amanda Reierson, former CMO of Avant and Head of Marketing at Thumbtack. We all worked together at Farmers Insurance. Amanda and Leesa discuss tips for evaluating "communication health," what to do in a company that doesn't like bad news, and how to manage a situation where you think your boss is making an error. Key topics include: why you should always have next steps and a solution; understanding and respecting the culture; and why you shouldn't "make stuff up." Tune in to hear some amusing worst practices and why you might want to keep a "head scratcher list."Welcome to CMO Confidential, where you get an insider's perspective on the challenges and triumphs of being a Chief Marketing Officer! In this episode, "What Your Team Hates But Won't Tell You! Secrets from Top CMOs," join host Mike Linton, former CMO of Best Buy, eBay, Farmers Insurance, and Ancestry.com, as he sits down with marketing powerhouses Leesa Eichberger and Amanda Reierson.Key topics include:- Identifying and addressing communication gaps within your team.- Strategies for conveying bad news effectively.- The importance of building trust and fostering open dialogue.- Real-world examples of managing team dynamics and aligning with company culture.Tune in to hear Leesa, former CMO of Jenny Craig and RingCentral, and Amanda, former CMO at Avant and Chief Growth Officer at Farmers, share their invaluable insights and personal experiences. Whether you're a marketer, advertiser, or just fascinated by the world of marketing, this episode is packed with lessons on leadership and team management.Subscribe to the CMO Confidential Newsletter for exclusive content and stay updated with our latest episodes. Don't forget to like, share, and subscribe. Thanks for listening, and stay safe out there, marketers!#TeamFeedback #ExecutiveCommunication #ManagingRemoteTeams #TeamSuccessStrategies #MarketingInsightsCHAPTERS:00:00 - Intro01:49 - Communication Health Strategies03:45 - Communicating with Your Boss Effectively07:03 - Testing the Waters with a New Boss11:12 - Best and Worst Communication Practices15:25 - Communicating Bad News Effectively18:28 - Addressing Mistakes Made by Your Boss20:20 - Disagreeing and Committing in Conversations22:05 - Handling Team Pushback on Ideas26:10 - Funniest Email Story28:30 - The Importance of Saying "I Don't Know"30:29 - OutroSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This episode is brought to you by CMO Confidential Title Sponsor Props. Visit them at Props.coA CMO Confidential Interview with Peri Hansen, Leader CMO Practice and Sector Leader Consumer Products at Korn Ferry. Peri discusses why she thinks it's the most important and exciting time to be a CMO, how marketers need to "connect" sales, IT and other functions with their go-to-market strategy and why "marketing structure" is a hot board issue. Key topics include: why people development is more important than ever; why there are so few marketers on boards; how careers benefit from constantly leaving your comfort zone; and the difference between enterprise and marketing thinking. Tune in to hear about candidate faux pas including not eating at the restaurant chain before the interview.Join us on CMO Confidential with Mike Linton as we uncover "The CMO's Secret Weapon: Are You Missing It?" This episode dives deep into the evolving role of the Chief Marketing Officer, featuring insights from Peri Hansen, a top executive search expert from Korn Ferry with over 25 years of experience. Tune in to hear Peri perspective on the CMO as the connective tissue within an organization—linking sales, strategy, operations, and finance into a cohesive corporate strategy.Key topics include:- The transformative power and increased influence of the CMO role in modern enterprises.- Essential skills and experiences that make a successful CMO.- Insights into holistic and enterprise thinking for marketing leaders.- The importance of cross-functional collaboration and financial fluency.- Strategies for upskilling and talent development within marketing teams.Peri also shares her expertise on the importance of effective vendor management and the current job market trends for marketing executives. Whether you are an aspiring CMO or a seasoned marketing professional, this episode is packed with valuable advice and real-world examples.Subscribe to the CMO Confidential channel for more exclusive content and stay ahead in the dynamic world of marketing leadership. Don't miss out on these expert insights—your future as a CMO could depend on it!#CareerAdvice #CmoJob #MarketingPodcast #Marketing #MikeLintonCHAPTERS:00:00 - Intro00:40 - The CMO as Connective Tissue05:24 - Holistic Thinking07:41 - Marketing Structure11:05 - Upskilling Talent Development and Change Management13:39 - Job Market20:16 - How to get to the C-Suite23:20 - How to judge your career25:30 - Last question: Funniest story or a piece of advice we haven’t discussed28:55 - OUTROSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Phil Buckallew, a former brand manager who spent 23 years as a General Manager at IBM and is now the President of Infrastructure and Mainframes at Rocket. Phil discusses why it is so challenging to move mainframe data to the cloud, the cyber security race, why digital transformation is "still a thing," and his career change from consumer goods to technology. Key topics include: why you probably don't need to train your own generative AI model; tips for selecting AI vendors; and the rise of account based marketing in the B2B space where everyone is buying off a spreadsheet. Tune in to hear how to avoid AI "snake oil."🚀 Explore the Intersection of AI, Mainframes, and Modern Marketing! 🚀Welcome to this episode of "CMO Confidential," the podcast that takes you deep into the decisions and drama of being a Chief Marketing Officer. Hosted by the seasoned five-time CMO, Mike Linton, this episode features Phil Buckaloo, President of the Infrastructure Modernization Group at Rocket.**Key topics include:**- The evolving B2B technology landscape and recovery post-2022.- The hype and reality of AI and its integration with mainframes.- Cybersecurity trends and the importance of protecting enterprise data.- The complexities and benefits of digital transformation.- Practical advice for marketers navigating tech-heavy industries.Tune in to hear Phil Buckaloo discuss his journey from brand management at Procter & Gamble to leading technology initiatives at IBM and Rocket. With invaluable insights, Phil shares how AI and mainframes are reshaping marketing strategies and operations.**Guest Highlight:**Phil Buckaloo, President of the Infrastructure Modernization Group at Rocket, former General Manager at IBM, and an expert in cloud, mobile, and software business.**Closing Remark:**Don't miss this deep dive into the synergy of AI, mainframes, and marketing. Subscribe to the CMO Confidential Newsletter for exclusive content and stay ahead in your marketing career. 🎧 Subscribe and listen to more insightful episodes on Spotify, Apple, YouTube, and the IAR Everything Network. Stay safe and stay savvy, marketers! #AI #Mainframes #ModernMarketing #CMOConfidential #MikeLinton #PhilBuckaloo #DigitalTransformation #Cybersecurity #MarketingLeadership#AiInMarketing #MarketingTechnology #EnterpriseTransactions #BigData #AiApplicationsCHAPTERS:00:00 - Intro1:34 - B2B Tech Landscape4:15 - Digital Transformation7:11 - Modernization Without Disruption9:12 - Functions Marketers Care About Trapped in the Mainframe Process10:48 - How AI is Sitting on Top of Mainframe Transactions13:45 - Transitioning from Marketing to Tech17:48 - How Companies Should Buy AI20:25 - When to Train Your Own AI Model22:43 - How to Pick the Right AI Vendor25:20 - Advice for Marketers28:22 - Advice for Marketers Working in Tech33:02 - Advice for Marketers Interviewing at a Tech Company34:14 - The MTECH Stack37:13 - Funniest Story or Practical Advice We Haven’t Talked About Yet39:07 - OutroSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential interview with Jon Davids, founder and CEO of Influicity and author of Marketing Superpowers. Jon discusses how communities can help build brands, the difference between "audience and community", and best practices in selecting and evaluating influencers. Key topics include: why influencers make sense in a "splintering" marketplace, how communities are particularly suited to B2B, why you should "never fall in love" with an influencer, and the difference between "rented" versus "owned" demand. Tune in to hear how to avoid the 3 biggest influencer mistakes - hint, patience is a virtue.Welcome to **CMO Confidential**, where seasoned CMO Mike Linton delves into the complexities of being a chief marketing officer. In this episode, Mike interviews John Davids, Founder and CEO of Influicity, and author of "Marketing Superpowers." Tune in to hear the secret to building self-propelling brand communities.**Key topics include**:- Definition and importance of brand communities- Strategies to create self-propelling communities- The role of influencers in community building- Practical steps for marketers to build and nurture communities- The impact of AI on influencer marketingJohn shares invaluable insights on how communities can organically amplify your brand without relying heavily on paid platforms. Learn about the unifying belief, faith drivers, and actionable steps that can transform an audience into a thriving community.**Guest Highlights**:- John Davids, Founder & CEO of Influicity- Author of "Marketing Superpowers"**Tune in to hear** expert advice on fostering communities that grow your brand sustainably amidst the changing marketing landscape. Whether you're a seasoned CMO or an aspiring marketer, this episode is packed with actionable insights.Subscribe to the CMO Confidential Newsletter for Exclusive Content and never miss an episode! Join us on Spotify, Apple, YouTube, and the I Hear Everything Network. Stay informed and stay ahead in the marketing world with **CMO Confidential**.#BrandCommunities #BrandMagic #InfluencerMarketing #BrandFans #BrandLoyaltyCHAPTERS:00:00 - Welcome1:29 - What is a Community5:27 - Why is Community Important Now7:36 - How to Build a Community12:21 - When to Start a Community16:59 - Thinking About Influencers20:49 - Influencer Roster23:10 - Structuring Influencer Contracts24:31 - Mistakes Brands Make in Community Building27:40 - Future Trends and AI Impact29:41 - Funniest Story and Practical Advice31:43 - OutroSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Greg Silverman, the Interbrand Global Director, Brand Economics who also founded Concentric, a sales forecasting company. Greg discusses a recent Interbrand study with Wall Street analysts on how brands influence share price in which 75% of analysts look at brand power as a key variable though nearly all admit they don't understand it. Key topics include: why marketers should meet with analysts and get close to their Investment Relations team; how getting your brand value understood is the best way to increase stock price; and his belief that many CFOs are "indirectly running marketing because marketers are not making the business case for marketing investments." Tune in to hear how a "Dysfunctional Diode" is blocking brand valuation and what to do about it.📈 Welcome to another insightful episode of CMO Confidential, where we unlock the insider secrets of how brands influence share price! Join our host, Mike Linton, a 5-time CMO, as he delves into the fascinating world of marketing valuation with his esteemed guest, Greg Silverman. Greg, the Founder of Concentric and Global Managing Director at Interbrand, brings a wealth of experience in analytics and forecasting to the table.Key topics include:- A deep dive into Interbrand’s extensive study on the financial value of brands.- The critical role of brand valuation in influencing share price.- Insights from over 250 analysts, investors, and journalists.- The major disconnect between brand strategy communication and the investment community.- Practical steps for marketers to improve brand valuation and impact share price.Tune in to hear Greg's expert analysis on how brands can better communicate their value to the investment community and the surprising findings from their research. This episode is packed with actionable insights that can help you elevate your marketing game and ensure your brand gets the recognition it deserves in the financial markets.Subscribe to the CMO Confidential Newsletter for Exclusive Content! Keep up with our latest episodes and follow us on Spotify, Apple, YouTube, and the I Hear Everything Network.Hey all you marketers, stay safe out there! 🌟#BrandCommunication #MarketingDecisions #FinancialAnalysts #MarketingImpact #MarketingRoiCHAPTERS:0:00 - Intro1:35 - Overview of the study4:58 - What did the study say7:35 - What makes a strong brand11:04 - Best practices for talking about the brand14:33 - Does marketing matter17:46 - What should marketers do with this information19:14 - What should marketers do now21:22 - How to Interview for a Marketing Job24:33 - What to Do with Investor Relations26:06 - Last QuestionSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Jonathan Knowles, former CMO of Nupremis, Senior Strategist at Wolff Olins and Founder of Type 2 Consulting. Jonathan discusses ANA-sponsored research into why so many CMO's have to start from zero when defining their objectives and KPIs with the C-Suite. A categorization of over 500 marketing papers identified 6 approaches to marketing - Product, Brand, CLTV, ABM, Employee, and Performance - all with the objective of profitable growth. Key topics include: why industry context and financial structures matter; the difference between business and creative impacts; and Jonathan's belief that "Every time CFO's hear creativity they think of risk." Added bonus: a story about Polish debt restructuring.Unlocking Marketing's True Value: Insights from Top CMOsWelcome to another episode of CMO Confidential! Join 5-time CMO Mike Linton as he dives into the intricacies of marketing leadership with Jonathan Knowles, a seasoned CMO and Senior Strategist at Wolf Owens. Key topics include the "snowflake problem" in marketing, the development of a marketing toolbox for CFOs and CEOs, and the six primary models for structuring and evaluating marketing efforts.Tune in to hear from Jonathan Knowles, founder of Type 2 Consulting, as he shares invaluable insights on aligning marketing strategies with finance and accounting. Discover why starting from scratch in a new marketing role often leads to inconsistency, and how the ANA project aims to provide marketers with a head start through a set of standardized evaluation tools.This episode also covers the segmentation of the business world, clustering companies based on capital, employees, and innovation, and how to select the right marketing tools for different industry profiles. Hear practical advice on creating predictable, sustainable growth and the importance of creativity in maintaining brand relevance.Don't miss out on these expert insights! Subscribe to the CMO Confidential Newsletter for exclusive content, and be sure to like, share, and subscribe to our podcast on Spotify, Apple, YouTube, and the I Hear Everything Network. Stay ahead in your marketing career with CMO Confidential!#MarketingTrueValue #CustomerMarketing #MarketingDecisions #TopCmos #BrandFinanceCHAPTERS:0:00 - Intro0:41 - What is the Snowflake Problem0:00 - Layering the Marketing Toolbox on Business Segments21:25 - Why Will This Effort Be Different22:58 - What Should Marketers Be Doing That They Aren’t Doing Now0:00 - Last question27:10 - Funniest story28:56 - Last piece of practical advice29:50 - OutroSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Scott Lindquist, CFO for CNA Financial Corp, former CFO of Farmers Insurance and PwC Partner. Scott discusses the wide variety of CFO's, why insurance became a marketing hothouse, the importance of marketing math, and how to manage the Marketing CFO position. Key topics include: how investing in brands is a leap of faith; tips for presenting to boards, why he viewed himself as the "Chief Fun Officer;" and why he believes brands matter. Tune in to hear a great discussion on how to evaluate marketing investment through a cost of capital exercise.Discover the secrets of successful marketing CFOs in this episode of CMO Confidential, hosted by five-time CMO Mike Linton. Tune in to hear from Scott Linquist, the experienced Chief Financial Officer of CNA Financial, who shares invaluable insights into the complex relationship between CFOs and CMOs. Starting his career at Price Waterhouse Coopers and holding the CFO position at Farmers Insurance for over 13 years, Scott provides a unique perspective on the strategic partnership necessary for successful marketing.Key topics include:- The diverse roles of CFOs in the marketplace- The importance of strategic alignment between CFOs and CEOs- The evolution of marketing in the insurance industry- Practical advice for CMOs on building relationships with CFOs- How to effectively present marketing strategies and data to the finance communityScott also delves into the critical aspects of marketing math, brand valuation, and the dynamics of customer lifetime value. Don’t miss this engaging and informative discussion that’s packed with practical advice and expert insights.Subscribe to the CMO Confidential Newsletter for Exclusive Content and stay updated on all our latest episodes. Tune in now, marketers, advertisers, and business leaders!#CmoMikeLinton #MarketingPodcast #MarketingLeadership #InsuranceMarketing #CfoMarketingTipsCHAPTERS:0:00 - Intro0:40 - Meet Scott1:52 - What Kind of CFOs are Out There5:12 - Marketing in the Insurance Industry7:49 - How the Industry Got to Where it is Today12:38 - Moving from B2C to B2B14:47 - How to Onboard the CFO18:12 - How Did You Become a Marketing Believer21:05 - How to Get a CFO to Believe in Marketing23:00 - Best and Worst Practices for Marketing Presentations25:25 - Managing the Marketing CFO27:18 - Last Question: Funniest Story and Practical Advice30:33 - Outro30:49 - Like, Share, Subscribe30:50 - Where to Find Our Shows31:21 - Mike Linton Sign OffSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

CMO Confidential correspondent Carilu Deitrich, former CMO and hypergrowth advisor who helped take Atlassian public, joins us for the 4th time to talk about the ongoing challenge in the B2B space. Carilu discusses why business growth is slow for everything but AI and cybersecurity, and her belief that many players are fatigued after a long drive to improve efficiency during what she calls a "B2B Tech Recession." Key topics include: her obsession with sales; why "without a data strategy, you can't have an AI strategy;" and how aggressive companies are focused on growth and poaching talent. Tune in to hear why CMO's should focus on sales, growth insights, innovation and data.Welcome to another insightful episode of CMO Confidential, where we dive deep into AI in B2B marketing with Carilu Dietrich, former CMO of Atlassian and advisor to hypergrowth startups like Bill.com, 1Password, and Sprout Social. In this episode, hosted by 5-time CMO Mike Linton, we explore the dynamic strategies top CMOs are implementing right now to navigate the rapidly evolving landscape of B2B marketing.Key topics include:- The integration and impact of AI in B2B marketing- Navigating cybersecurity challenges in today’s market- Effective strategies for retaining and expanding customer bases- The importance of innovation and strategic investment in driving growthTune in to hear Carilu's expert insights on how leading companies are leveraging AI to enhance efficiency and product effectiveness, and learn practical advice on aligning marketing and sales strategies for maximum impact. Don’t miss her take on the critical role of data management and how to prepare your team for the next generation of AI-driven marketing.Subscribe to CMO Confidential for more exclusive content and stay ahead in the competitive world of marketing. Join us on Spotify, Apple, YouTube, and the I Hear Everything Network. If you enjoyed this episode, please like and subscribe for more valuable insights and discussions. Stay safe, marketers!#ChiefMarketingOfficer #CmoConfidential #CybersecurityTrends #DataDrivenMarketing #CarrieLouDietrichCHAPTERS:0:00 - Intro1:24 - What's going on in B2B5:29 - How AI is changing B2B11:00 - What elite companies do in tough times14:28 - How to make marketing valuable in a downturn20:30 - Get your data in order23:20 - What should marketers and their agencies be thinking about or doing for the remainder of this year26:33 - Last question: What is the funniest story you can tell on the air or practical advice we haven’t talked about yet29:08 - OUTROSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Lynne Segall, Associate Dean at the Goizueta Business School at Emory University, formerly the Director of Talent and Organization Offering Development at Accenture. Lynne discusses the importance of students learning technical and theoretical skills along with the "harder to teach" softer skills like "how to get stuff done," the differences between Millennials and Gen Z, and why core conceptual classes still matter. Key topics include: why experiential learning is so important but so hard to teach; why she pushes students to "fully define the problem" to be solved; and some of the barriers slowing development of new b-school curricula. Tune in to hear why "good showmanship" can't cover up poor thinking.#CMO #BusinessPodcast #MarketingSuccess #LeadershipDevelopment #MarketingTechniquesCHAPTERS:0:00 - Intro0:40 - Lynn Seagull Introduction1:40 - Are B-Schools Keeping Up with the Market Trends5:20 - Lynn's Business Classes11:00 - Showmanship in Business12:22 - Business Schools: Teaching "C" Skills Over Functions17:28 - Evaluating Leadership Skills18:08 - Desired Business School Curriculum by Companies19:58 - Gaps in Business School Education21:50 - Scaling Business Education26:26 - Experiential Learning in Business31:40 - Practical Advice for Business Students32:10 - Practical Career Advice32:35 - Funniest Business Story35:22 - Sign OffLinkedin: CMOConfidentialSpotify: https://open.spotify.com/show/1MzXYx0wRB3thgZitlfJoS?si=406b1b98eca6470fApple Podcast: https://podcasts.apple.com/us/podcast/cmo-confidential/id1668226567Subscribe to the CMO Confidential Newsletter for Exclusive Content: https://cmoconfidential.substack.com/Lynne Segall: https://www.linkedin.com/in/professor-lynne-segall/https://goizueta.emory.edu/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, "What Marketers Talk About Behind Closed Doors | The Artificial Intelligence Edition," host Mike Linton, a five-time CMO, sits down with the illustrious Babs Rangaiah. Babs, the founder of CCBabs and a CMO Coach, delves deep into the pressing issues keeping today's marketers awake at night. Key topics include the impact of artificial intelligence on marketing strategies, the transformation of data and martech in a post-cookie world, and the evolving media landscape with platforms like TikTok and CTV. Babs also shares insights from his extensive career, including his work with IBM's Watson and his role in launching Paramount Plus.Tune in to hear Babs Rangaiah's expert advice on navigating the challenges and opportunities presented by AI, data management, and new media. Learn what top CMOs are saying about the future of marketing and how to stay ahead of the curve in this dynamic industry.Subscribe to the CMO Confidential Newsletter for exclusive content and stay connected with us on all major podcast platforms. Don't miss out on these invaluable marketing insights!#CustomerInsights #MarketingDecisions #MarketingChallenges #CommunicationSkills #MarketIntelligence#WorkforceChanges #SmallCompanyAi #HumanSkillsDevelopment #CtvAdvertising #CommunicationSkillsCHAPTERS:0:00 - Intro1:44 - What keeps CMOs up at night7:17 - The new media landscape10:22 - Remote work14:09 - The CMO Role16:48 - AI in Marketing23:02 - Best AI pilots27:27 - Do you always need a human in the loop29:40 - What human skills will be most important in the future31:34 - Reframing34:45 - Practical advice36:48 - OutroSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Paul Roetzer, Founder of the Marketing AI Institute and author of Marketing Artificial Intelligence. Paul discusses the rapid growth of the AI business, early impacts on agencies and marketing organizations, why you should be careful using AI with customer interactions, and how things will evolve to handle a "string of actions" versus specific tasks. Key topics include: why you should create an "AI Council" to stay on top of current and future innovations; why he thinks there will be AI Native agencies and AI Emergent agencies and all others will be obsolete; and how creating a roadmap allows you to think through the tech stack, employee capabilities and your partner ecosystem. Tune in to hear tips for interviewing and selecting AI vendors. #ai #aimarketing #marketingagency 00:00 Introduction to CMO Confidential Podcast00:39 Meet Paul Reitzer: AI in Marketing Expert00:42 AI's Impact on the Marketing and Agency World01:59 Understanding AI's Current State and Future Potential05:13 Generative AI: Capabilities and Limitations10:36 AI's Legal and Practical Challenges for Agencies10:54 The Future of Agencies in an AI-Driven World32:02 Advice for Agencies and Marketers Navigating AI32:27 Closing Thoughts and Practical AI AdviceLinkedin: CMOConfidentialSpotify: https://open.spotify.com/show/1MzXYx0wRB3thgZitlfJoS?si=406b1b98eca6470fApple Podcast: https://podcasts.apple.com/us/podcast/cmo-confidential/id1668226567Subscribe to the CMO Confidential Newsletter for Exclusive Content: https://cmoconfidential.substack.com/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential interview with Mike Kitz, Notre Dame Professor, former CMO of Office Max and P&G Brand Manager. Mike discusses the best ways to optimize your in school experience, why the abundance of marketing data may be crowding out long-term thinking, and the importance of learning "integration skills." Key topics include: the value of leadership and influencing skills; why presentation skills matter; and why "curiosity" is one of the best predictors of success. Tune in to hear how he made the switch from the C-Suite to academia.00:00 Welcome to CMO Confidential: Inside the World of Chief Marketing Officers00:43 The Real-World Readiness of Business School Marketers01:40 The Evolution of Marketing: From Creativity to Data-Driven Decisions04:22 Business School Curriculum: Is It Keeping Up with the Marketing World?06:31 The Importance of Soft Skills and Leadership in Marketing Education18:48 From Classroom to Career: Transitioning from Marketing Professional to Academic23:52 Final Thoughts and Advice for Aspiring MarketersSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Maryam Banikarim, Managing Director of Most Powerful Women + Brainstorm Tech at Fortune, formerly the CMO of Hyatt Hotels, Nextdoor, Gannett, NBCU, and Univision. Maryam discusses what it's like to be a company's first chief marketing person, how to bring a boss who doesn't know marketing along, bridging the generational digital divide, and how tech really doesn't believe in marketing. Key topics include: why you should say yes to hard things; looking for "clues" during the interview; how success at your job doesn't protect you from company politics; and from her TED talk -- how to see life's obstacles as an obstacle course. Watch Maryam's  @TEDx  https://www.ted.com/talks/maryam_banikarim_life_s_an_obstacle_course_here_s_how_to_navigate_it?language=enLinkedin: CMOConfidentialSpotify: https://open.spotify.com/show/1MzXYx0wRB3thgZitlfJoS?si=406b1b98eca6470fApple Podcast: https://podcasts.apple.com/us/podcast/cmo-confidential/id1668226567#tedtalk #cmo #leadership 00:00 Introduction to CMO Confidential00:37 Meet the Guest: Mariam Bannikarim's Marketing Journey01:54 The Ever-Changing State of Marketing03:40 Navigating the CMO Role: Challenges and Strategies05:47 Embracing Digital Transformation in Marketing07:33 The Importance of Continuous Learning and Adaptation14:26 Tales from the CMO Crypt: Overcoming Obstacles20:44 Navigating Misinformation in Marketing20:58 The Power of Sharing Knowledge in Competitive Fields21:22 Understanding the Long-Term Value of Branding21:50 The Challenges of Marketing in Tech Companies22:15 Crisis Management and the Importance of Preparation23:03 Insights from a Marketing Career: Recognizing Red Flags26:13 Embracing Challenges and the Journey of Self-Discovery29:43 Building Community and Reimagining Business in a Changing World31:56 The Journey from CMO to Community Builder34:36 Concluding Thoughts and Practical AdviceSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Dr. Daniel McCarthy, Assistant Professor of Marketing at Emory's Goizueta Business School. Dan discusses how marketing has recently taken its knocks, why he created a CLTV class, how companies can start developing their own models, and how customer math can be used to increase marketing accountability. Key topics include: why it is challenging to agree on key modeling variables like acquisition cost; how CLTV can bridge the translation gap between marketers and finance; and why business schools are slow to evolve. Tune in to hear Warby Parker and Wayfair case studies. #customerlifetimevalue #marketing #marketingdata 00:00 Welcome to CMO Confidential: Inside the World of Chief Marketing Officers00:40 Introducing Dr. Dan McCarthy: The Genius Behind Customer Lifetime Value01:38 The Marketing Landscape: Challenges and Changes in the Digital Age03:46 Deep Dive into Customer Lifetime Value (CLV) with Dr. McCarthy06:20 The Practicalities of CLV: From Theory to Application12:20 The Journey of Creating a CLV Course: Inspiration and Impact14:10 The Slow Evolution of Business School Curriculums in the Digital Era18:45 CLV in Practice: Warby Parker Case Study24:56 The Importance of Language and Disclosure in Marketing27:44 Advice for Marketers: Embracing Financial Acumen30:22 Compensation and Accountability in Marketing Departments36:58 Dan McCarthy's Personal Anecdotes and Final ThoughtsLinkedin: CMOConfidentialSpotify: https://open.spotify.com/show/1MzXYx0wRB3thgZitlfJoS?si=406b1b98eca6470fApple Podcast: https://podcasts.apple.com/us/podcast/cmo-confidential/id1668226567See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with D J Patil, a Great Point Ventures investor and former U.S. Chief Data Scientist in the Obama Administration. D J discusses why everyone should "Take the red pill," his belief that AI will accelerate at speed, and why you shouldn't delegate this responsibility to a single person or team. Key topics include: why "boring, repeatable problems" offer the best current use cases; how AI can move you from creator to editor; how the DoD is thinking about AI; why failing now allows for success later; and why many marketing databases are not ready for prime time. Tune in to hear how generative AI started with a database of cat photos.00:00 Welcome to CMO Confidential: Inside the World of Chief Marketing Officers00:43 Diving Deep into AI: Red Pill or Blue Pill?01:35 The Evolution and Impact of AI on Society05:27 AI's Practical Applications and Limitations08:15 AI in the Workplace: Enhancing Efficiency and Creativity13:02 Navigating AI's Challenges: Public Mistakes and Ethical Considerations18:04 Government's Role in AI Regulation and Future Predictions22:41 AI in Marketing: Embrace or Be Left Behind25:08 Vendor Management and Investment Advice in the AI Era29:34 Embracing Failure and Experimentation in AI34:19 Parting Wisdom: Staying Ahead in the AI Game#aimarketing #marketingai #data Linkedin: @CMOConfidentialSpotify: https://open.spotify.com/show/1MzXYx0wRB3thgZitlfJoS?si=406b1b98eca6470fApple Podcast: https://podcasts.apple.com/us/podcast/cmo-confidential/id1668226567Youtube: @CMOConfidentialSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Dr. Peter Fader, Professor of Marketing at the Wharton School of Business. Dr. Fader discusses why customer lifetime value (CLTV) is such an important predictor of future financial performance, why some leaders resist the CLTV approach , and his belief that companies often think they have more control and influence over consumers than they really do. Key topics include: how to get started on CLTV; how to understand non-contractual businesses like retail and consumer goods; why win-back strategies aren't as effective as they appear; and why he doesn't like "humanizing marketing." Tune in to hear how CLTV has strong parallels to actuarial science. 00:00 Welcome to CMO Confidential: Inside the World of Chief Marketing Officers00:40 The Power of Customer Data: A Conversation with Dr. Peter Fader01:36 The Evolution of Marketing: Embracing Customer Centricity02:39 Decoding Customer Lifetime Value and Predictive Models04:58 Challenges and Solutions in Applying Predictive Models24:04 The Future of Marketing: Data, Predictions, and Customer Focus30:37 Closing Thoughts and Practical Advice for Marketers#customerdata #marketing #customerlifetimevalueSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In Part 2 - A CMO Confidential Interview with McKinsey Marketing & Sales Partner Robert Tas and Nick Primola, EVP and Head of the CMO Practice at the ANA. We discuss their recent study and Wall Street Journal article showing that CEO's who have marketing at the center of their strategy have measurably better results. They discuss the 3 types of CEO's including "non-believers" and why so many still exist, the dangers of running marketing as a cost center, and the tremendous variability of the CMO role. Key topics include: the biggest areas of misalignment; the need to connect to financial outcomes; how marketing needs to "claw it's way back;" and their belief that it is "Ludicrous to think the CMO role is going away." Listen in to hear why Business Schools are a significant part of the problem.00:00 Welcome to CMO Confidential: Inside the World of Marketing Leadership00:14 The Battle of Believers vs. Non-Believers in Marketing00:19 The Role of Business Schools in Shaping Marketing Minds02:13 Marketing's Evolution: From Traditional Roles to Tech-Savvy Professionals04:54 The Importance of CMOs in Driving Customer-Centric Strategies11:10 Navigating the Job Market: Advice for Aspiring CMOs13:47 The Underrepresentation of Marketers on Corporate Boards17:25 Practical Advice and Eye-Opening Stories from the Marketing Frontlines20:43 Closing Thoughts and Future Episodes PreviewSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with McKinsey Marketing & Sales Partner Robert Tas and Nick Primola, EVP and Head of the CMO Practice at the ANA. We discuss their recent study and Wall Street Journal article showing that CEO's who have marketing at the center of their strategy have measurably better results. They discuss the 3 types of CEO's including "non-believers" and why so many still exist, the dangers of running marketing as a cost center, and the tremendous variability of the CMO role. Key topics include: the biggest areas of misalignment; the need to connect to financial outcomes; how marketing needs to "claw it's way back;" and their belief that it is "Ludicrous to think the CMO role is going away." Listen in to hear why Business Schools are a significant part of the problem.00:00 Introduction to CMO Confidential00:40 Unveiling Today's Guests and Topic: The Marketing Belief Divide01:24 The McKinsey-ANA Study: CEOs, Marketing, and Growth01:57 Exploring the State of the CMO Job Today02:53 The CEO-CMO Disconnect: Understanding and Bridging the Gap05:51 The Role of Data in Marketing and Overcoming Non-Believers08:50 Strategies for CMOs Facing Skepticism and the Importance of Sales Metrics20:02 The Impact of the McKinsey-ANA Study and the Path Forward24:44 Conclusion and Teaser for Part TwoSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Sean Peters, the Chief Strategy Officer of Publicis Media, CEO of Publicis Collective and former Chief Operating Officer of Zenith. Sean discusses the pressure on media agencies to drive outcomes, how to be a true "business partner," and the risks of measuring what can be measured versus what should be measured. Key topics include: the importance of creating a true "high-value data set" which includes media, creative, sales, and product; how marketers can fully understand what they get from media; and his belief that AI is likely going to make things worse if data inputs are flawed. Tune in to hear how his career has benefitted from "following leaders versus titles."00:00 Welcome to CMO Confidential: Inside the World of Chief Marketing Officers00:39 Introducing Sean Peters: A Veteran in the Media Business01:34 Navigating the Dynamic Media Marketplace: Insights from Sean Peters04:26 The Evolution of Media Measurement and Analytics13:46 Addressing Brand Safety and the Impact of Cookie Deprecation18:52 Strategic Advice for Marketers: Integrating Data and Media23:17 Career Insights and Final Thoughts from Sean Peters26:07 Wrapping Up with Practical Advice and a Look AheadSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Richard Sanderson, the Marketing, Sales, and Communications Practice Leader at Spencer Stuart. Richard discusses the bi-polar state of marketing, how complex the role has become, why "who" you are working for is the most important thing in career development, and his belief that it's "the golden age of marketing" even though 2023 was challenging. Key topics include career development, media sensationalizing the negative news on CMO's, the impact of AI on marketing structures, and how marketing is evolving in both B2B and B2C. Tune in to hear about how severance should be discussed and a great story featuring "We forgot about the horses!"See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Seth Matlins, Managing Director of the Forbes CMO Network, formerly Head of Cultural Strategy and Insights at Endeavor, Global CMO of Live Nation, President of Rock the Vote and Founder of CAA Marketing. Seth discusses his recent "New year, same old Fxxkery about the marketing narrative" post, why it's harder than ever to do good marketing, why marketing needs better marketing, and the irony of marketing doubters driving to work in expensive cars and scrolling through their iPhones while questioning marketing spend. Key topics include why marketers should "think like an entrepreneur," how all marketing is performance based marketing designed to drive profitable growth, the ways marketers sabotage themselves and end up at the "little kids table," and why "tolerance for ambiguity" is so important. Tune in to hear how an octogenarian board member once demanded CMO stop running an due to an exposed navel.00:00 Introduction to CMO Confidential00:38 Guest Introduction: Seth Matlin00:41 The Role and Challenges of a CMO01:12 Discussion on the CMO Narrative02:44 The Impact of Data and Fragmentation on the CMO Role04:31 The Importance of Context in Marketing04:58 The Complexity of the CMO Role05:38 The Challenges of Marketing in Today's World09:31 The Role of the CMO in Driving Growth14:40 The Importance of Internal Marketing16:57 The Role of Creativity in Marketing25:48 The Importance of Service in Marketing33:27 Closing Remarks and Future DiscussionsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Paul Worthington, Founder and President of Invencion and former Head of Strategy at Wolff Olins. Paul discusses the “Weaponization of the Wanamaker Paradox” and how the digital revolution reduced marketing to a “little numbers game” in which the “I just don’t know which 50% of my spending is wasted” resulted in an efficiency doom loop which stunts growth. Key topics include the fact that digital channels are now mature, how companies focus on the symptoms versus the cause, why “what gets measured gets manipulated and what is hard to measure gets ignored”, and why many B2B businesses are vulnerable due to chronic marketing underfunding. Listen in to hear about how the explosion of marketing tech solutions has contributed to the decline of strategy.00:00 Introduction to CMO Confidential00:38 Meet the Guest: Paul Worthington00:43 The State of B2B Marketing02:24 Impact of the Pandemic on B2B Marketing04:03 The Future of B2B Marketing: Interest Rates, Geopolitics, and AI05:56 Understanding the Wanamaker Paradox09:14 The Importance of Top of the Funnel Marketing09:41 The Role of Technology in Marketing17:02 The Competitive Weakness in B2B Marketing25:52 The Role of CEOs and CFOs in Marketing28:14 Final Thoughts and Advice for B2B Marketers30:43 Conclusion and Preview of Upcoming EpisodesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Title: "Leadership in Turbulent Times: Sally Henderson Talks Stability, Structure, and the Myth of Imposter Syndrome"Description:In this enlightening episode of CMO Confidential, host Mike Linton, a five-time CMO, sits down with Sally Henderson, the renowned High Stakes Leadership Mentor who has coached over 5000 executives. Broadcasting from across the pond, Sally shares invaluable insights on the executive quest for stability and control, the critical need for space and time for teams to define their presence, and strategies to stay poised when business challenges arise. Delve into discussions on the metaphorical description of the color green for inconsistent expectations, the limitations of job descriptions, and the debunking of imposter syndrome. Plus, discover why marketing is considered "a very naked job."Keywords: Leadership Coaching, Executive Stability, Team Dynamics, Imposter Syndrome, Marketing Leadership, Sally Henderson, Mike Linton, Business StrategyHashtags: #LeadershipMentor #ExecutiveCoaching #ImposterSyndrome #MarketingLeadership #CMOConfidential #BusinessStrategyShow Notes:0:00 - Introduction to the episode and guests Mike Linton and Sally Henderson. - Sally Henderson discusses the importance of stability and control for executives. - The significance of allowing teams and leaders the space to define how they show up in the workplace. - How preparation and structured approaches can prevent panic in downturns. - Exploring the metaphor of describing the color green for setting expectations. - Debunking the utility of job descriptions in defining actual job roles. - Challenging the overuse of imposter syndrome and labeling it as an imposter itself. - Sally on why marketing is "a very naked job" and the vulnerabilities it exposes. - Concluding insights and takeaways from Sally Henderson's leadership mentoringSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

PART 2 - A CMO Confidential Interview with Rishad Tobaccowala, former agency CEO, Publicis Strategy & Growth Officer, author and podcaster. Rishad joins us for a second time to discuss the AI effect on the 4 Horsemen of GDP, why the Google cookie change is a "sideshow," and how SEO may disappear. Key topics include why AI efficiency won't be a differentiator, vendor management and "The Octopus Strategy," and why the size of your customer base and wallets are keys to long-term success. Tune in to hear how platforms may disrupt marketers like they disrupted media companies. The second part of this show will be released next week.🎙️ Exclusive CMO Confidential Interview with Rishad Tobaccowala🤖 AI's Impact on the 4 Horsemen of GDP & Beyond🍪 Debunking the Google Cookie Change Hype📊 Future of SEO and Digital Marketing Strategies💡 Key insights on AI efficiency, vendor management, and the Octopus Strategy🚀 How customer base size and spending power drive long-term success📢 Discussing how platforms are disrupting marketing🎧 Stay tuned for Part 2 next week!Keywords: Rishad Tobaccowala, AI in Marketing, Google Cookie Change, SEO Future, Digital Marketing, CMO Insights, Business Strategy, Vendor Management, Customer Base, Marketing DisruptionHashtags: #CMOConfidential #RishadTobaccowala #AIandMarketing #GoogleCookies #SEOFuture #DigitalMarketingTrends #BusinessStrategy #VendorManagement #MarketingDisruptionShow Notes:- Introduction to the podcast and Rishad Tobaccowala - Rishad Tobaccowala's background: Former CEO at Publicis, Strategy & Growth Officer, Author, and Podcaster - AI's effect on the 4 Horsemen of GDP explained- Why Rishad believes the Google cookie change is a "sideshow" - Discussion on the potential disappearance of SEO- Why AI efficiency might not be a key differentiator in the future - Insights into vendor management and "The Octopus Strategy"- The importance of customer base size and wallet share for long-term success- How platforms may disrupt marketers, similar to media companies- Teaser for the next episode and concluding remarksSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Rishad Tobaccowala, former agency CEO, Publicis Strategy & Growth Officer, author and podcaster. Rishad joins us for a second time to discuss the AI effect on the 4 Horsemen of GDP, why the Google cookie change is a "sideshow," and how SEO may disappear. Key topics include why AI efficiency won't be a differentiator, vendor management and "The Octopus Strategy," and why the size of your customer base and wallets are keys to long-term success. Tune in to hear how platforms may disrupt marketers like they disrupted media companies. The second part of this show will be released next week. 🎙️ Exclusive CMO Confidential Interview with Rishad Tobaccowala🤖 AI's Impact on the 4 Horsemen of GDP & Beyond🍪 Debunking the Google Cookie Change Hype📊 Future of SEO and Digital Marketing Strategies💡 Key insights on AI efficiency, vendor management, and the Octopus Strategy🚀 How customer base size and spending power drive long-term success📢 Discussing how platforms are disrupting marketing🎧 Stay tuned for Part 2 next week!Keywords: Rishad Tobaccowala, AI in Marketing, Google Cookie Change, SEO Future, Digital Marketing, CMO Insights, Business Strategy, Vendor Management, Customer Base, Marketing DisruptionHashtags: #CMOConfidential #RishadTobaccowala #AIandMarketing #GoogleCookies #SEOFuture #DigitalMarketingTrends #BusinessStrategy #VendorManagement #MarketingDisruptionShow Notes:0:00 - Introduction to the podcast and Rishad Tobaccowala0:30 - Rishad Tobaccowala's background: Former CEO at Publicis, Strategy & Growth Officer, Author, and Podcaster1:00 - AI's effect on the 4 Horsemen of GDP explained2:00 - Why Rishad believes the Google cookie change is a "sideshow"3:00 - Discussion on the potential disappearance of SEO4:00 - Why AI efficiency might not be a key differentiator in the future5:00 - Insights into vendor management and "The Octopus Strategy"6:00 - The importance of customer base size and wallet share for long-term success7:00 - How platforms may disrupt marketers, similar to media companies8:00 - Teaser for the next episode and concluding remarksSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Bob Liodice, the long-time head of the Association of National Advertisers. Bob highlights the rapid evolution of marketing and the fact that technology is often outpacing the ability of organizations to apply, fully understand, and integrate an ever-expanding toolbox of capabilities. Key topics include how growth can be sacrificed in the name of efficiency, artificial intelligence (of course), the gap in experience and talent between large and small companies, and the thinking that many have "Almost forgotten the need to build the brand." Listen in to hear why marketers need to "move towards the hard stuff," have endless curiosity, and strong left and right brains.- **Introduction:** - CMO Confidential Interview featuring Bob Liodice, long-time head of the Association of National Advertisers (ANA). - Bob's insights into the rapid evolution of marketing and the challenges posed by advancing technology.- **Technology Outpacing Application:** - Highlighting Bob's observation that technology often outpaces organizations' ability to fully understand and integrate its capabilities. - The ever-expanding toolbox and the struggle for seamless integration.- **Efficiency vs. Growth:** - Discussion on the sacrifice of growth in favor of efficiency. - Exploring the delicate balance between streamlining processes and fostering growth.- **Artificial Intelligence Insights:** - Bob's perspectives on the role of artificial intelligence in modern marketing. - How AI is reshaping strategies and decision-making processes.- **Experience and Talent Gap:** - Addressing the experience and talent gap between large and small companies. - Insights into the challenges faced by smaller entities in keeping up with industry advancements.- **Brand Building Priority:** - The observation that many marketers have "almost forgotten the need to build the brand." - The importance of brand building in the era of evolving marketing strategies.- **Moving Towards Challenges:** - Encouragement for marketers to "move towards the hard stuff." - Emphasis on cultivating endless curiosity and balancing strong left and right brains for success.- **SEO-Friendly Keywords:** - Incorporating SEO-friendly keywords such as "Marketing Evolution," "Artificial Intelligence in Marketing," and "Brand Building Challenges."- **Takeaway Message:** - Urging viewers to listen in for insights from Bob Liodice on navigating the complexities of modern marketing. - Inviting comments and thoughts on the challenges and opportunities discussed.- **Conclusion:** - Summarizing key takeaways from the interview. - Encouraging engagement by prompting viewers to share their perspectives on the evolving landscape of marketing and technology.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Kim Whittler, business professor at the University of Virginia and former GM and CMO. Kim joins us for the third time to discuss the recently published UVA case on Budweiser and the series of things that went wrong. Key topics include the chronologic unfolding of events and how a podcast recorded well before the Dylan Mulvaney social media post ended up putting gasoline on the fire, why the impact was underestimated, and how Bud's crisis response messages did even more damage. Key topics include the need to understand both sides of all issues, how to stay true to your brand, and the difference between personal beliefs and customer beliefs. Listen in to hear tips for thinking through and managing in these challenging times. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential interview with Jim Stengel, the former CMO of P&G, author, podcast host, professor, and CEO of the Jim Stengel Company. Jim discusses how marketing has evolved from "awareness" to "entertainment and attention," the need for constant innovation and creativity, and why your purpose should be directed at making consumer's day-to-day lives better. Key topics include why CMO is 90% Chief and 10% Marketing, team measurement and compensation, and the big differences between the purpose of the brand and cause marketing. Listen in to hear how the idea of sampling the entire population of a country went wrong. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential interview with Jack Myers, the founder of Media Village, author, and Media Ecologist.  Jack discusses the metamorphosis of media agencies, the decline of relationships, and the math commoditization of the industry. Key topics include the generational shift in talent - nearly 2/3 of media folks have been in the business less than 8 years, why "With data dependence we stop thinking" and why the focus on efficiency is reducing strategic thinking. Listen in to hear a great "Throwback Tuesday" story about Crazy Eddie  Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Alan Gellman, the founder of Convivo Leadership and former CMO of Esurance and Credible who has coached over 150 executives. Alan discusses how to manage the imposter syndrome, the keys to building influence, and the need to balance choices regarding your leadership practices. Key topics include accepting responsibility, how to manage situations where you are disrespected, and recontracting with your boss - especially during times of turbulence. Listen in to hear why "There's no courage without fear."  Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential interview with Dick Satterfield, the founder of Satterfield Rezenbrink Search and former P&G sales leader. Dick discusses career management under the framework of "successful and happy" and outlines why you should constantly be thinking about and evaluating your career. Key topics include why career progression is defined as continuous learning and getting promoted, tips for networking, when is too early or too late to leave, and why counter offers almost always fail . Listen in to hear why you should view the "next job" as a stepping stone versus the perfect landing.  Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential interview with Jeff Severts, Deadly Memos author and former Chief Marketing Officer of Ulta, FTD, and Best Buy Europe. Jeff discusses why companies find it hard to do the right thing even with great intentions, why the focus on "objective measures" helps make performance reviews ineffective, and why you should think like a sports general manager. We also discuss rethinking recruiting and interviewing - including comparing resumes for Abraham Lincoln and Richard Nixon, why it's a mistake to make your team think they are "amazing," Listen in to hear how challenging it would be to rate your mother's parenting skills with 5-6 metrics. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential interview with Tom Goodwin, author, speaker and former head of innovation at Publicis, Zenith and Havas. Tom shares thoughts on why generative AI is "A lot like having a million, really cocky, 16-year old interns working for you", how "The Internet has made advertising really bad," and and how "Everyone who understood technology has triumphed over people that actually knew what they were doing." Key discussion topics include why AI will take root in things that don't have to be done well, why it takes extraordinary innovation to create real value, and his belief that even though there have been data and media revolutions, marketing principles are still the same. Listen in to hear him explain the headline "Uber Finally Makes a Profit - World wonders if Pigs Can Fly." Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Rob Pace, the founder of HundredX, and former Goldman Sachs partner. Rob provides an investment banker's perspective on marketing and discusses his belief that how consumers "feel about" and "trust" brands is a predictor of stock price. Key topics include personal experience as the key metric, why you should be early in "doing the right thing," and why taking a socio-political stand is an asymmetrical risk. We also discuss why CMO's aren't in IPO road shows, why companies with a "True North Consumer '' focus have higher valuations, and how Hundred X tracks sentiment across 3000 brands. Listen in to hear why you shouldn't be a "squishy" marketer and why "Good Snitch" was a bad name.  Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential interview with Carilu Deitrich, the former CMO and Hypergrowth Advisor who helped take Atlassian public, joins us for the 3rd time. Carilu outlines the "tough times" facing B2B including the impact of lower valuations, the slowing of sales and conversion, the reductions in force and perks facing many companies, and how 75% of B2B companies will have launched AI versions by the end of 2023. Key topics include why profitability matters more than it used to, watching out for the efficiency frontier in marketing, and why "adding a new strategy" might cause you to lose ground. Listen in to hear how to experiment with AI. Hint, don't fund it with petty cash and assign it to an intern.   Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential interview with Auren Hoffman, the CEO of Safegraph and former Co-Founder & CEO of LiveRamp. Auren provides a deep look at data as people, places, companies and products crossed with time and price, shares his thinking on why marketing data is still in its infancy and usually less good than other data, and details why machine learning stacked on top of "mostly true data" will create exponential errors as machine learning scales. Key topics include why vendor management is one of the most important skills for the future, why "almost every company has way more people than they need," and how AI will transform marketing in the near future. Listen in to hear why he believes most companies should fire their procurement departments. Learn more about your ad choices. Visit megaphone.fm/adchoicesA CMO Confidential interview with Auren Hoffman, the CEO of Safegraph and former Co-Founder & CEO of LiveRamp. Auren provides a deep look at data as people, places, companies and products crossed with time and price, shares his thinking on why marketing data is still in its infancy and usually less good than other data, and details why machine learning stacked on top of "mostly true data" will create exponential errors as machine learning scales. Key topics include why vendor management is one of the most important skills for the future, why "almost every company has way more people than they need," and how AI will transform marketing in the near future. Listen in to hear why he believes most companies should fire their procurement departments.Explore the transformative role of AI in marketing with CMO Confidential, hosted by five-time CMO Mike Linton. In this episode, delve into the insights of guest Oren Hoffman, CEO of SafeGraph and a seasoned data expert. Key topics include the evolution of big data, managing the martech stack, and effective vendor management. Tune in to hear Oren's expert take on AI and its game-changing impact on marketing strategies. Discover how AI can streamline content creation, improve ad targeting, and enhance overall marketing efficiency. Learn the importance of verifying data accuracy and managing marketing vendors strategically. This episode is packed with valuable insights for marketers and business leaders navigating the rapidly changing marketing landscape. Don't miss your chance to harness the power of AI in your marketing efforts. Subscribe to the CMO Confidential Newsletter for exclusive content and insights from top industry leaders. Stay informed, stay ahead.CHAPTERS:00:00 - Intro00:41 - Guest Introduction01:22 - Understanding Data03:54 - Data Thinking Strategies08:53 - AI Overview and Best Practices11:51 - SafeGraph Data Utilization14:12 - Vendor Management Strategies17:08 - Effective Marketing Stack Components21:46 - Hire vs Rent Decision24:05 - Final Thoughts25:58 - Final Question AnsweredSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Lindsey Hagens, the Global Head of Talent Network at interim/fractional executive search firm, TrueBridge, and former Google recruiter. Lindsey provides a 360 degree view of the fractional marketplace, including: factors driving its rapid growth, how the pandemic increased both the supply of and demand for fractional positions, and key things to consider if you want to secure a fractional gig or think one might be right for your business. Topics include why interviewing and hiring a fractional leader is different from full time; TrueBridge's search process; and the types of companies and situations best suited to fractional work. Listen to hear the key questions you should ask in an interview and why matching authority and responsibility is extra critical for fractional leaders. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential with Patrizio "Pato" Spagnoletto, the Global Chief Marketing Officer of Streaming at Warner Brothers Discovery and former head of Marketing at Hulu. Pato discusses changes in content, distribution, and monetization, the need to balance new and traditional models, and the shift from "subscribers at any cost" to profitability. Key topics include the power of direct-to-consumer data and "mood states," consumer desire for simplified streaming offerings, the power of the brand, and why streaming marketing is also "sales." Listen to hear the story of the move to "Max". Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential interview with Paul Madera, the founder of Meritech Capital, one of the first later stage VC firms. Paul discusses the revolutionary nature of AI, where venture capital is investing, and why he thinks the initial focus is cost reduction versus revenue driving. Key topics include why AI parallels the launch of the Internet when Netscape opened the technology doors for business and consumers, his belief that "vertical applications" will be more successful than "horizontal" ones, why AI is getting such traction in the legal space, and why you should market AI if you have it. Listen to hear his take on why he believes marketing will follow the legal space due to "super search" capabilities. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Richard Sanderson, the Marketing, Sales and Communications Practice Leader at Spencer Stuart. Richard provides an overview of the job market, the evolution of the CMO position, and his take on quiet quitting and remote work. Key discussion topics include why many Fortune 500 companies don't have a CMO, research and interviewing best practices, the current "white collar recession," and his belief that we are entering the Golden Age of Marketing while the "CMO role has become really hard." Listen in to hear the hot off the presses Spencer Stuart research on CMO turnover and his take on how to position yourself to be a CMO. Hint, it's important to be well rounded and well trained. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Dave Penski, the US CEO of Publicis Media, the #1 media network in North America. Dave discusses how to play in the first media "buyers market" in years, the revolution in streaming and measurement, and his belief that the focus on short-term results can create a smaller consumer funnel. Key topics include why it's important to focus on incremental reach and LifeTime Value versus pure efficiency, artificial intelligence in media and creative, and brand safety. (Hint - brand safety is like the Jurassic Park dinosaurs - they always get out.) Listen in to hear why he is always on time and why good CMOs understand tech, the business and the customer experience in addition to marketing. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Gary Briggs, Petco and Etsy board member, formerly the VP of Google Marketing, and CMO of eBay and Facebook. Gary discusses how marketing has evolved since his days at Pepsi, the Cambridge Analytica event, why product marketing is so important in tech, and how he measured "trust and momentum" at Facebook . Key topics include managing privacy, why it's a "myth" that Google, Apple and Facebook don't do marketing, the fact that career success requires "recovery from failure," and why "skepticism is where to find the victory." Listen to the end to hear a great story about Mark Zuckerberg at Quantico. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode 35 - A CMO Confidential Interview with Margo Georgiadis, CEO of Montai Health, formerly CEO of Mattel and Ancestry, Google President, and Discover CMO. Margo discusses the tech and health landscapes, provides perspective on the forces driving the business, and shares her belief that CMO's should be at the center of strategy and understanding customers. Key topics include managing volatility, the recent "reset" of company valuations and what it means to marketing, the importance of customer segmentation, and how being a CMO helps her as a board member and CEO. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential interview with Tom Seclow of Spencer Stuart. Tom led the CMO and Customer Experience practice for many years at one of the most respected search firms in the world. He discusses how the firm creates the job spec and the "long list," why the CMO job specs has the most variance of any spec in the C-Suite and why company feedback can sometimes take weeks. Key topics include advice to internal and external candidates, the need to "engage in a discussion versus a sale," thinking of yourself as a brand, how to practice patience, and how to tell the right "story." And don't forget to send a personalized thank you note! Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Cliff Scott, the President & CEO of The Scott Group and longtime agency executive. This continues our "What Your Agency Wants to Tell You But Won't" series. Cliff discusses the difference between being a tactical leader versus a strategic leader and why understanding the business outcomes, consumer emotions and marketplace behaviors are more important than optimizing the tools. Key topics include understanding "Why versus What," the fact that few companies have marketing objectives, why "emotional messaging" beats "practical" messaging, and how the RFP process is often poorly managed. Don't miss the discussions on the auto industry, Men's Wearhouse and "Why messaging strategy is like teenage sex." Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode 32 A CMO Confidential Interview with Paul Hirsch, former EVP at Leo Burnett, and inaugural judge of the B2B Creative Lions at Cannes, who is currently the CEO and Chief Creative Officer of the nation's oldest B2B agency, Doremus+Co. Paul discusses the need for change in how B2B companies approach marketing, why it’s important to think holistically about the purchase cycle versus the top of the funnel, and the fact that "Nobody Cares" about how great you say your product or service is unless you make them care by creating advertising that’s truly memorable. Key topics include dealing with unrealistic management expectations, seeing marketing as an economic multiplier instead of a cost to be managed, and needing to move to the story and away from "making feature-driven sales lists." Listen to the end to hear about an actual agency RFP that could have been written by The Onion. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Rob Chesnut, the former Airbnb General Counsel & Chief Ethics Officer, Chegg General Counsel, SVP of Trust & Safety at eBay, and author of Intentional Integrity. Rob discusses how to think about integrity in the age of transparency - when every consumer and employee is functioning as their own newsroom, the difference between virtue signaling and real choices, and how marketing should help lead this discussion. Key topics include the diversity of what integrity means, managing conflict, and how to manage when "we are all more connected and more divided than ever" and no one agrees on "the facts" Listen to our discussion on PGA/LIV, Disney and Budweiser as well as an incredible story about a Vatican communion wafer listed for auction on eBay. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with D J Patil, currently an investor and partner at GreatPoint Ventures and formerly the Head of Data Products & Chief Scientist at LinkedIn, Distinguished Research Scientist at eBay, and U.S. Chief Data Scientist in the Obama Administration. DJ discusses why "clever beats smart," the evolution of data science and AI, how to use your data science team as a force multiplier, and what it was like to work in The White House. Key topics include why you should have always have a "Spock on the bridge," how to prevent the "weaponization of data," when to override the data, and why you should "test and try" versus going "all in" on most data solutions. Listen to hear about the data science role in public policy solutions. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode 29 - A CMO Confidential Interview with Rishad Tobaccowala, former agency CEO, Publicis Strategy & Growth Officer, author, and podcaster. Rishad discusses the 4 power shifts in the marketplace, how the lack of marketers on boards costs companies, and why the future will come from the slime versus the heavens. Key topics include his belief that many leaders "optimize the plumbing versus the poetry" while hiding behind concepts like disruption," why marketing will become even more important as consumers take on godlike power, and how culture needs to allow people to call out "The Turd On The Table." Listen to how Gillette and the auto companies missed the thread by failing to ask the right questions. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode 28 - A CMO Confidential Interview with Tom Goodwin, author, speaker and former head of Innovation at Publicis, Zenith and Havas. Tom shares his often provocative thoughts on how to rethink technology by focusing in on what it means versus what it is, why brands will matter more than ever, how folks will bungle AI, and why those managing marketing often miss the big picture by focusing on mundane analytics and "refinement within a closed ecosystem." Key topics include how companies get irrationally excited about new tech, the difference between the "religion of the story" and the "religion of optimization," his belief that the consulting world is "fueled by anxiety," that leaders should always be aware of what has not changed, and why Cannes was a "bit sad."   Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Bill Cobb, the CEO of Frontdoor who was previously the President of eBay North America and CEO of H&R Block. Bill shares his thoughts on how to succeed as a CMO, the best and worst marketing management practices of boards and CEOs, how to evaluate potential opportunities and the fact that there's life after getting fired. Key topics include his belief that marketing should be the most integrated function, a marketplace disrupter and "the hub of the wheel,"  the need to think and work  cross functionally, why it's a really tough road if the CEO doesn't support marketing, and why the "board skills matrix" undervalues marketers. Listen to hear how one board member had trouble distinguishing John Hamm from Don Draper and Bill's fabulous rendition of Frontdoor's ad campaign song "We Built This Toilet" sung to the tune of Jefferson Airplane’s "We Built This City." Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode 26 - A CMO Confidential Interview with David Kenny, the CEO of Nielsen and former CEO of Digitas and The Weather Company. David takes us through the evolution of measurement and media and shares his thoughts on how to stay on top of a rapidly evolving marketplace. Key topics include talent, thinking about marketing as a "team sport," how to stay relevant when companies spend less time on training and development, his belief that too many people measure the income statement and not the "brand asset," why creativity still matters, and how understanding the value of sports is a building block for valuing all media. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode 25 - A CMO Confidential Interview with Brian Vos, the former CEO of The Wine Group (TWG) who learned the business while leading the supply chain at E&J Gallo and TWG, two of the largest wine businesses in the world. Brian shares perspective on working in a business with over 10,000 competitors and over 100,000 skus where distribution and point of sale are critical and marketing may or may not matter. We discuss the challenge of measuring impact, tips for marketers managing in a complex operating environment where failures happen a lot, how marketing should take point on innovating, and how Cupcake, "accidentally" became a 1 million case brand. Listen to how he believed it was not a very bright idea to name a wine after a "hard to eat piece of cake," why marketing can "spin" up a lot of unnecessary downstream work, and why I was his favorite board member. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode 24 - "A Primer on the Marketing Chief Financial Officer Position & Why You Might Consider it for Your Organization" A CMO Confidential interview with Tyler Bluth, VP of Finance at Ancestry, former brand manager and Marketing CFO. Tyler outlines how the position can reduce friction between marketing and finance and the key elements required for success. Key topics include constructing a marketing scorecard, eliminating the "asymmetry of information," his belief that teams should "adjust the spending, not the measures," and why this position should be internally sourced. Listeners will also hear about what he learned from being a facial care brand manager and how he not so triumphantly introduced packaging that was viewed as "filled with urine."  Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode 23 - A CMO Confidential Interview with Kim Whittler, business professor at the Virginia School of Business and former GM and CMO. Kim joins us for a second time on the red-hot issue of sociopolitical stands and describes why descriptive corporate research ignores consequences and trade-offs and is often wrong versus longer-term broader academic studies. Key topics include understanding the difference between "self interest" and "company interest," simultaneously managing consumer, employee and investor constituencies, preventing dangerous groupthink, fiduciary responsibility, the complexity of truly knowing "the right" thing, the asymmetric risks of picking a side, and CMO's that forget to represent their customers and investors. She shares many examples including Disney, Coke, Nike and Budweiser. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode 22 - A CMO Confidential Interview with Dave Reibstein, the Wharton Business School Professor and former Chairman of the American Marketing Association. Dave takes us through the evolution of marketing, measurement and what's next. Key topics include why brands should be included on the balance sheet, how measures follow money, why the inability to quantify brands negatively impacts marketers and companies, his belief that business is ahead of academia in understanding new tools and technologies, and why e-games succeeded - but the Metaverse may not be the next big thing. Also, listen in to learn about a completely original way of sleeping during a lecture.  Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode 21  - A CMO Confidential Interview with Gary Stibel, the former Wharton econometric modeler, Pringles brand manager, and founder of The New England Consulting Group. Gary outlines his belief that innovation and "the big marketing idea" are in serious decline and what to do about it. Key topics include why short-term thinking is crowding out long-term innovation, his belief that many companies will suffer sales and stock price declines because of this, how he thinks about brands taking socio political stands, the continued rise of private label, and the financial reengineering going on in the marketplace. He also discusses why CMO turnover is good for his business but bad for companies, and why "stage gating" kills innovation and should be replaced by rapid prototyping. The Cheetos repositioning story which includes Cheesy Rider, the creation of Chester the Cheetah and the brand rising from near oblivion is not to be missed! Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode 20 - How to Decomplexify Your Marketing A CMO Confidential interview with Margaret Molloy, the Global Chief Marketing Officer of Siegel+Gale, the branding firm, and the “How CMOs Commit” podcast host. We discuss how marketing can become overly complex versus the power of a consistent focus on the customer. Key topics include translating business strategies, managing diverse stakeholders, B2B branding, asking the right questions in the CMO interview, and the importance of customer experience. Margaret provides useful frameworks and powerful examples of brand simplification. She even claims that one of my discussion points reminds her of an Albert Einstein quote. Listen to hear which point! Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode 19 - A CMO Confidential Interview with Kim Whitler, a business professor at the University of Virginia Darden School of Business. Kim started at P&G and went on to be a GM at Aurora Foods and the CMO at David's Bridal before shifting to academia - one of her fortes is deep quantitative research on marketing. We discuss careers, why CPG training can be foundational, and the many factors causing CMO turnover. Highlights include why candidates should "throw out" the job spec since over 50% of them are incorrect, boards and CEOs who don't believe in marketing, firms who think marketers are all interchangeable, and candidates who take positions doomed for failure. She provides tips to avoid these situations and also calls out search firms for a "cut and paste" approach while challenging them to do better in prepping candidates and companies. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode 18 - A CMO Confidential Interview with Paul Roetzer, the founder of The Marketing AI Institute and author of Marketing Artificial Intelligence who has been working on and with AI for12 years. We discuss the difference between machine learning and generative AI, the recent Google I/O Conference, how governments have been working on AI since the '50's, AI uses for efficiency and revenue acceleration, and what marketers and advertisers should be thinking about right now. Some key takeaways include practicing with AI, focusing on the application layer versus the theory, investing in outcomes, and avoiding the trap of spending a boatload of money on the concept before you know what you really want AI to do for you. P.S. This descriptor was not generated by ChatGP. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode 17 - A CMO Confidential Interview with Carilu Deitrich the former CMO and Hypergrowth Advisor who helped take Atlassian public. In part 2 of "Why The Short Shelf Life for CMO's Carilu outlines the top 5 reasons B2B marketers fail and shares tips on how to avoid the major pitfalls of the job. She also provides some thoughts on why 2023 might be a tough year for marketers, the perils of hypergrowth, and the importance of connecting with the rest of the C-Suite, especially Sales and the CEO. We also discuss learning from failure. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode 16 - Ron has been a CIO numerous times including Express Scripts, the State of Illinois (Go Bears), Toyota Financial Services, HP and Farmers Insurance. Marketing has always been an analytical function. And the function has gotten more analytical and significantly more measurable since then. In this week's episode Mike and Ron discuss how the two functions can not only coexist, but thrive together. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode 15 - A CMO Confidential Interview with Kip Knight. The founder of CMO Coaches, former CMO of Taco Bell, and President of H&R Block’s US business, joins the show for a second time as we switch formats and have him lead a 2-way dialogue following up on our "Why the Short Shelf Life of CMO's" session. We discuss marketing as “the offense” of the company, how to be “an optimist with objectivity,” the obligation of marketers to translate their budgets into sales and profit, the Marketing CFO position, and “the difference between a promise and a trend.” Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode 14 - A CMO Confidential interview with Clive Sirkin, the host of the podcast Unstuck who previously served as the Chief Growth Officer of Kellogg, the CMO of Kimberly-Clark, and the Group Managing Director of Leo Burnett. We discuss the difference between creativity and crafting, reducing the fear of getting out on the "creative ice," how to be a marketer versus an artist, avoiding the "marketing contagion of the moment" and how to make consumer believers versus taking hostages. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode 13 - Joe started his career in credit cards at MBNA where he launched the NFL Visa card. He was the VP of Marketing for the New York Yankees, worked on David Bowie’s business and then became New York City’s first ever CMO in 2003. He’s gone on to found a digital ad agency and most recently a creator marketing technology platform called PROPS, where he serves as the CEO Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode 12 - A CMO Confidential interview with Craig Coffey, the former CMO of Frontier Communications and Nokia North America and the founder of Way Maker Leadership, an executive leadership coaching practice serving senior executive and high-potentials in Fortune 200 companies. We discuss, beating the 2-year tenure jinx that bedevils the position, playing at a strategic level, hiring the right team, leading the consumer charge, managing social issues, and elevating the position. There's also tips on re-imagining the job, especially during the interview process and on the way in. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode 11  - A CMO Confidential Interview with Tom Seclow of Spencer Stuart. Tom for many years led the CMO and Customer Experience practice for one of the most respected search firms in the world. He discusses the short tenure of the position, aligning expectations, the difference between CMO and other C-level job specs, the power of classical consumer goods training, things to think about when you are considering a position, and CMO promiscuity and curiosity. Yes, you read that right, but it's not what you think. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode 10 - A CMO Confidential Interview with Tom Kirk, the long-time EVP and Chief Client Officer of RPA, the large independent agency in Los Angeles. TK, as he is known, discusses creative as a business driver, how consensus building can destroy good ideas, thinking through your agency interface and organization structure, Wayne Gretzky, and last, but not least an "orbiting the giant hairball "cow analogy. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode 9 - A CMO Confidential interview with Nancy Zwiers, the former CMO of Spinmaster, founder of Funosophy and SVP of Marketing for Barbie Worldwide. Nancy takes us on a tour of innovation in the toy space where judgment and speed are critical to success. She shares some tips on how to trust your judgment, shepherd projects through the company, and what you can learn from marketing to kids. Great stories on Hatchimals and P&G to name a few. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode 8 - A CMO Confidential interview with Paul Madera, the founder of Meritech Capital and former investment banker. Paul is a different guest for this show having founded a very successful firm which has backed some serious winners including Facebook, Salesforce, Roblox and Snowflake. He shares his perspective on venture capital and how it differs from Private Equity. He also discusses how VC's see marketing, why marketing is often less material to the investment thesis, and why he thinks most marketers should start their careers outside of the VC world. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode 7 - A CMO Confidential Interview with John Osborn, the former CEO of OMD USA and BBDO New York. Ozzy has been in the advertising and media business his entire career and shares some thoughts on how to build good business relationships and some CMO best and worst practices. He also talked about his first-hand "Pepsi, Where's My Jet?" experience as a junior agency person. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode 6 - All brands have creative teams responsible for delivering the go-to-market work that showcases the business to the marketplace. Many big businesses hire agencies to deliver this work and set up a process to sift through hundreds of ideas, whittling down the pile until they invest in the ones that make it to you. And all CMO's know that in addition to the marketplace, the harshest critics of this work will be their fellow employees. Mistakes cost brands and CMO's as shown recently by Balenciaga and a number of years ago when Nationwide ran a Super Bowl commercial about a boy that died from an accident. The creative team is on the receiving end of a lot of these pressures, working with limited time and multiple opinions while working with the shortest tenured level of the C-Suite, the CMO. In this episode we discuss how creatives approach the process and the client. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode 5  - In this Episode, Mike and Jeff Culliton, President of Adcom talk about the best and worst ways to run an RFP so that the agencies pitching your business all have a fair shot at success. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode 4  - A CMO Confidential Interview with Jeff Severts, the former Chief Marketing Officer of Ulta, Best Buy Europe, and FTD. Jeff discusses the growing complexity of the job and why he thinks it may become extinct in the not too distant future. We also talk about some of the ways marketers can manage the growing complexity of the job. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode 3 - A CMO Confidential Interview with Carilu Dietrich, former CMO and Hypergrowth Advisor, who helped take Atlassian public. Carilu discusses the business-to-business environment, what it's like to be in an early stage company, and tips for pic Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode 2 -  Mike interviews marketing veteran Kip Knight, who is Operating Partner at Thomvest Ventures, Founder of CMO Coaches and former CMO of Taco Bell about the short shelf life for CMOs. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.