Nike's not just doing it
Podcast: MarketplacePublished On: Fri Oct 02 2026
Description: In Nike’s earnings report this week, the brand said it may begin shrinking its operations and laying off workers. It’s been losing market share for a while now. We look at what went wrong in the last decade. Also in this episode: the government-funded EV discounts that still remain, the business of affiliate links, and a former business owner’s mini retirement during fatherhood.Every story has an economic angle. Want some in your inbox? Subscribe to our daily or weekly newsletter.Marketplace is more than a radio show. Check out our original reporting and financial literacy content at marketplace.org — and consider making an investment in our future.Read the stories in today’s episode: An unsettling economic pictureCan Nike get its mojo back?A year after federal EV tax credits ended, a patchwork of state EV incentives remainsHere, take my link! The rise of affiliate linksHow becoming a dad brought this outdoorsman full-circle
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