Gouged: How Big Tech Reinvented the Rip-Off (with Lindsay Owens)
Gouged: How Big Tech Reinvented the Rip-Off (with Lindsay Owens)  
Podcast: Pitchfork Economics with Nick Hanauer
Published On: Tue Sep 22 2026
Description: For 150 years, the price tag made a simple and universal promise: the price you saw was the price everyone saw. Now, that promise is disappearing. This week, Lindsay Owens, President and CEO of the Groundwork Collaborative returns to discuss her new book, Gouged: The End of a Fair Price — And What That Means for Your Wallet. She explains how corporations are using algorithms, personal data, and AI to figure out not what something costs, but how much you personally are willing to pay. From Instacart’s grocery experiments to the coming world of AI shopping agents, the conversation asks a basic question: If nobody knows what the real price is, can markets actually work the way we’re told they do?  Lindsay Owens, PhD, is the President and CEO of Groundwork Collaborative, an economic policy think tank focused on corporate power, prices, and an economy that works for workers and families. She is also the author of Gouged: The End of a Fair Price — And What That Means for Your Wallet. Social Media: @lindsayowens.bsky.social @groundwork.bsky.social @lindsayowensphd  @groundworkcollab @owenslindsay1 @Groundwork Further reading:  Gouged: The End of a Fair Price—and What That Means for Your Wallet “Same Cart, Different Price: Instacart’s Price Experiments Cost Families at Checkout” When the Invisible Hand Becomes An Algorithm with Lindsay Owens How Outsized Corporate Profits Raised Prices with Lindsay Owens Website: http://pitchforkeconomics.com Facebook: Pitchfork Economics Podcast Bluesky: @pitchforkeconomics.bsky.social Instagram: @pitchforkeconomics Threads: pitchforkeconomics TikTok: @pitchfork_econ YouTube: @pitchforkeconomics LinkedIn: Pitchfork Economics Twitter: @PitchforkEcon, @NickHanauer Substack: The Pitch Nick’s Substack: NickHanauer.Substack.com