Meet The Brand Making UPF Clothing Chic
Meet The Brand Making UPF Clothing Chic  
Podcast: Let's Get Dressed
Published On: Mon Jun 23 2025
Description: This week I’m joined by one of my oldest friends, Emma Gerber, who just so happens to be building one of the most exciting brands in the suncare space. Claudent is designing stylish, elevated UPF 50+ clothing that not only protects your skin but makes you want to wear sun-safe looks every day. We talk about the science behind UPF fabric, why most “sun-protective” clothes wash out after a few cycles, and how her brand is redefining fashion-meets-function.Shop Claudent here https://claudent.comGet 20% an annual membership of my new substack Let's Get Dressed here https://letsgetdressed.substack.com/lgdLove the show? Follow us and leave a review on Apple Podcasts and Spotify. To watch this episode, head to YouTube.com/@LivvPerezFor more behind-the-scenes, follow Liv on Instagram, @LivvPerez, on TikTok @Livv.Perez, and shop her closet here https://shopmy.us/livvperezSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.