35. Going to Market in the Public Sector
35. Going to Market in the Public Sector  
Podcast: All Quiet on the Second Front
Published On: Tue Dec 12 2023
Description: Season 2, Episode 35. In this episode, Tyler is joined by Nick Miller, AWS Marketplace Business Leader for the U.S. Federal Government. Together, they delve into challenges and opportunities in bringing commercial innovation to the public sector, and Nick shares sage advice for venture capitalists and non-traditional commercial ISVs entering defense, emphasizing alignment with hyper-scalers and streamlined procurement. Throughout the episode, Nick and Tyler reflect on the mission-driven nature of the public sector tech community and the unique challenges and opportunities within, including the strategic significance of partnerships, channels, and the power of collaboration.What’s Happening on the Second Front:Aligning with hyper-scalers for procurement efficiencyStrategic role of channel partnerships in federal salesEmpowering startups: raising the micro-purchase thresholdLeaner procurement for startups: bridging the R&D to contract gapMission-driven technology adoption for national securityConnect with Nick:LinkedIn: Nick MillerConnect with Tyler:LinkedIn: Tyler Sweatt Website: secondfront.comCatch 2F’s Offset Symposium replay here. This show is produced by Soulfire Productions