110. Building an Authentic Brand with Affordable Style Queen, Jen Reed of the Sister Studio
Podcast: Life with Loverly with Brittany SjogrenPublished On: Tue May 13 2025
Description: Navigating the world of social media influence while staying true to yourself can be a challenging balancing act. In this episode, Brittany sits down with Jen Reed, the creative force behind The Sister Studio, to explore her journey from aspiring content creator to a powerhouse with over 2 million followers. Jen shares her insights on: Building a brand centered on affordable and achievable style Maintaining authenticity in a rapidly evolving industry The importance of strong female friendships in entrepreneurship Launching and managing a separate product-based business We dive into Jen's early days on Instagram, discussing how she carved out her niche by focusing on budget-friendly fashion options. She reveals the strategies that helped her stand out in a crowded market and offers valuable advice for new creators looking to make their mark. Whether you're an aspiring influencer, a seasoned content creator, or simply interested in the behind-the-scenes of building a personal brand, this conversation offers a wealth of inspiration and practical advice. Jen's Must-Have Items: - Slides she wore/mentioned Target (sold out, similar are here) - Dry shampoo brand Living Proof - Tweezers (lol) Tweezerman - Go to pair of jeans or shorts The Abercrombie Dad shorts! - Life and Lilac perfume roller fragrance Cherry fragrance and The Hamptons Follow Jen here: https://www.instagram.com/thesisterstudioig/?hl=en Follow Life with Loverly here: https://www.instagram.com/lifewithloverly/?hl=en
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