The Numbers! Marvel’s Mission Impossible!
Podcast: Robservations with Rob LiefeldPublished On: Fri Oct 27 2023
Description: Marvel had an enormous challenge in overcoming DC Comics absolute market dominance. Operating as underdogs they were relentless in their effort to establish themselves as the undisputed market leader. We chart a 12 year journey that saw Marvel flip the script. This episode is packed with raw data, charts and numbers that shape the competitive landscape between these powerhouse publishers.
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