Exploring the Booming Data Center Landscape in Indonesia with EDGE DC and datacenterHawkIn today’s digital era, data centers have become the backbone of global connectivity, driving innovation across various industries. At datacenterHawk, we provide insights into the fast-evolving world of data center real estate. Recently, our Senior Insight Analyst, Donny Gunadi, sat down for an enlightening discussion with Stephanus Oscar, the CEO of EDGE DC, a leading data center provider in Indonesia. This insightful podcast aimed to explore EDGE DC's unique position in the market and to gain a deeper understanding of Indonesia's burgeoning data center landscape.Introducing EDGE DC: A Pan-Asian LeaderEDGE DC, a subsidiary of the Indonesian-listed Indo Internet Tbk, operates as part of Digital Edge's expansive pan-Asian data center platform. As Oscar explained, the company has a significant presence across six Asian countries, including Indonesia, the Philippines, South Korea, Japan, China, and India, where they are developing a massive campus in Navi Mumbai. This pan-Asian strategy positions EDGE DC as a key player in the regional data center market, with a focus on meeting the growing demand for digital infrastructure across diverse economies.Strategic Expansion in IndonesiaIndonesia, as highlighted by Oscar, is a critical market for EDGE DC. The country currently boasts around 200 to 250 megawatts of live data center capacity, and projections suggest a leap to 700 megawatts by 2029. With its vast population and high internet penetration, Indonesia represents a hotbed for data center growth. EDGE DC is well-positioned to seize this opportunity, with its cutting-edge facilities such as the recently completed EDGE2 data center, a 23 megawatt facility in Jakarta, poised to accommodate the region's dynamic digital needs.EDGE DC’s Differentiation in a Competitive MarketIn a market bustling with numerous data center providers, EDGE DC distinguishes itself through a comprehensive, three-pronged service approach. According to Oscar, EDGE DC’s business pillars encompass connectivity, data center operations, and cloud services, all critical components for businesses embarking on a digital transformation journey. By integrating these services, EDGE DC offers streamlined, efficient solutions that empower their clients to enhance connectivity, optimize data storage, and harness cloud computing, thus maintaining a competitive edge in the digital economy.The Future of Data Centers in IndonesiaLooking to the future, the data center market in Indonesia is set to undergo significant transformation. As Oscar pointed out, the country’s young, tech-savvy population contributes to a growing demand for digital services, making Indonesia an attractive destination for data center investment. With aspirations to expand Indonesia’s market capacity to rival that of Singapore, Australia, and Japan, EDGE DC is committed to fostering this growth, ensuring that Indonesia achieves its potential as a leading data center hub in Southeast Asia.Embracing an Optimistic OutlookIn closing, the conversation with Stephanus Oscar exhibited a prevailing sense of optimism for the Indonesian data center industry. As both Oscar and Gunadi concurred, the future looks bright for data centers in Indonesia, driven by technological innovation and a robust demand for digital infrastructure. At datacenterHawk, we remain committed to sharing critical insights and fostering an informed understanding of the data center real estate landscape, supporting industry stakeholders in navigating this exciting digital frontier.

Get more market insights here:https://shorturl.at/QWTRt-----Welcome to the datacenterHawk podcast—a deep dive into the ever-evolving world of data centers and the exciting progress in hyperscale development. In this enlightening episode, join hosts Mike Netzer, VP of Sales and Marketing, and David Liggitt, President and Founder, at datacenterHawk as they unravel the complexities, trends, and future strategies shaping the industry. Whether you're a veteran insider or just beginning to explore this high-energy sector, this episode is brimming with insights that promise to elevate your understanding and keep you abreast of the latest industry developments.Understanding Hyperscale: A Definition and Its Impact We kick off with a foundational exploration into what truly constitutes "hyperscale" in today's data-driven economy. These are not just your typical data centers; they're expansive campuses with gigawatt capabilities crucial for giants like tech conglomerates, financial institutions, and government agencies. Understanding how these mammoth facilities differ from traditional colocation data centers is critical for grasping the current and future dynamics of the industry. This episode serves as your guide into this essential distinction.The Dual Strategy: Leasing vs. Building A significant portion of the discussion centers on the strategic decision-making involved in the leasing versus building of data centers. Historically known for constructing their own massive sites, hyperscale companies are increasingly shifting towards leasing—a trend shift that's gained momentum since 2017. With leasing becoming the prevalent approach by 2022, this decision dynamic is driven by the complexities of demand forecasting and capacity planning. Our hosts delve into the anticipated equilibrium that companies might strike in the coming years between these two strategies, providing listeners with keen predictions and insights.Geographical Shifts and Market Expansion As the hyperscale beast grows, so does its geographical appetite. Mike and David probe into the emerging data center markets across the United States, beyond the traditional hubs like Northern Virginia. The expansion into areas with more favorable power availability marks a strategic pivot that reflects the industry's robust growth and expansion ambitions. This segment shines a light on the careful planning and strategic thinking that fuel these market shifts, opening new avenues for future development.Challenges and Opportunities in the Hyperscale Space Navigating new terrains comes with its own set of hurdles, and the podcast doesn't shy away from these realities. The complexities of labor markets, logistical challenges, and the uncertainties of venturing beyond established hubs are dissected with precision. Yet, within these challenges lie amazing opportunities for investors and service providers to align with hyperscale expansion needs. This discussion equips listeners with the knowledge to foresee and embrace these opportunities within the rapidly evolving landscape.In conclusion, the hyperscale transformation is a powerful testament to the data center industry's rapid expansion and adaptation. As these giants continue their formidable growth, staying informed about the latest trends is non-negotiable for anyone in the space. The Data Center Hawk podcast offers expert analysis and deep dives to empower you with the tools you need to thrive. Whether you're looking to invest, provide services, or simply stay ahead of the curve, this episode is a rich resource, propelling you toward success in the vibrant world of data centers.

Get more market insights here:https://shorturl.at/QWTRt-----Navigating the Latin American Data Center: A Closer Look at Santiago, ChileWelcome back to another episode of our Latin American Podcasts where we explore the intricacies of data center real estate and investments. Steve Sasse and Daniel Correia discuss Santiago, Chile—a major player in Latin America's data center market. Santiago’s Growing Data Center MarketSantiago is Latin America's second-largest data center hub, with a staggering 300MW of conditioned power across colocation and self-built facilities. The city has an additional 50MW under construction and 200MW in the pipeline, solidifying its role as a regional leader. Chile’s robust communications infrastructure, stable regulatory environment, and abundant renewable energy sources make it an attractive destination for major industry players like Google, Amazon, and Microsoft. These companies are expanding rapidly in the region, drawn by strong fiber connectivity and favorable business policies. Opportunities and Challenges for InvestorsWhile Santiago offers numerous advantages, potential investors should be prepared for challenges, particularly with permit acquisition, which can take up to two years. Land and energy costs in Santiago are higher compared to Sao Paulo but remain competitive within the region. On the upside, Chile’s transition from coal to renewable energy sources like hydropower, wind, and solar is a significant factor for sustainability-focused investors. Additionally, the announcement of a new submarine cable system linking Santiago with Australia is set to enhance latency between Latin America and the Asia Pacific, further boosting the city’s appeal. Future Outlook for SantiagoEfforts to improve inter-regional connectivity, such as fiber connections linking Santiago to Buenos Aires and Sao Paulo, will further strengthen its position as a digital hub. Despite geographical challenges posed by the Andes and Amazon jungle, Santiago continues to thrive as a critical player in Latin America’s digital economy. We predict sustained growth over the next 3 to 5 years, driven by hyperscale interest and the regional expansion of cloud and AI services. Stay tuned for our next episode, where we’ll take a closer look at Mexico’s data center market!

Get more market insights here:https://shorturl.at/QWTRtLinks to our other videos talking more about different deal structures:https://www.youtube.com/watch?v=pt4hMec2LbMhttps://www.youtube.com/watch?v=ZOlZVLgrMNI-----Ed Socia, Insight Director of North America at datacenterHawk, together with Montana Myer, Senior Insight Analyst, took us through an invaluable journey in the third episode of our North American regional podcast. With the aim of enhancing decision-making around data centers, we discussed upcoming opportunities in North America and the changing dynamics of deal structures in the data center market.Decoding Deal Structures In the evolving North American data market, deal structures play a critical role in shaping agreements between parties. These structures outline terms such as lease durations, pricing models, and flexibility, which are especially important in colocation leases. Understanding the nuances of deal structures helps businesses navigate negotiations more effectively and align agreements with their operational needs.Unraveling the Traditional to the EmergingIn the conventional data center lease market, the most prevalent deal structure has been the modified gross type. This essentially includes an agreed asking rate between the provider and the tenant plus a monthly energy cost. However, as Montana pointed out, there seems to be a shift taking place within the market. The emergence of new deal structures is a notable area of exploration.Navigating the Shift in Deal StructuresDiving deeper into understanding this shift in deal structures, it becomes clear that the market is heading for more sophisticated models. We are starting to see more shell deals and yields on cost being signed, pointing towards an emerging trend.Opportunities on the HorizonAs these new trends take shape in the market, it makes one ponder about the potential opportunities this shift could bring. As evident from our discussion, there appears to be a rising number of opportunities presenting themselves as the data center market continues to evolve.In conclusion, we at datacenterHawk are committed to providing you with the most insightful trends and knowledge in the data center real estate market. Our platform, backed by an experienced team, is designed to provide you with the data center real estate intelligence you need to make informed decisions. Tune into our podcasts, explore our blog posts, and let's navigate the data center real estate frontier together!

Get more market insights here:https://shorturl.at/QWTRtIn a recent roundtable discussion, Donny Gunadi, our Senior Insight Analyst based in Melbourne, had the pleasure of speaking with Mr. Avnish Patankar, the Chief Business Officer of SM+. SM+ is revolutionizing the local industry with its high-tech solutions, particularly in the colo space. They've introduced a fully connected edge network data center which spans across 24 cities in Indonesia and will soon unveil their new flagship data center. Aimed at connecting content and cloud providers with Indonesia's large internet population (240 million users), SM+ is decidedly focusing on bringing content providers closer to users.The Impact of Deep Learning on Data Center InfrastructureEvery industry player in the data center space has likely uttered the word 'AI' in their conversations at some point in the past years - largely due to the significant impact of deep learning on the industry. As we emerged from the Covid era into a time where data consumption skyrocketed due to increased online activities, the demand for high-performance computing rose, calling for data centers equipped with hybrid cooling. This was largely influenced by the introduction of DCGPT into the market - an algorithm that changed the game entirely. As a result, the industry has seen an uptake in AI use cases in enterprises, indicating rising demands for advanced data centers to support high-density deployments.Forecasting the Future of Indonesia’s Data Center Market2024 was a thrilling year for Indonesia's data center industry. With exponential growth in cloud adoption, subsequent cloud deployments, and new data center platforms, the demand for more capacity across Indonesia, particularly in emerging cities, became increasingly apparent. This growth in the sector is set to continue into 2025 and beyond, particularly with the rollout of 5G and increased internet penetration in remote areas. By SM+'s own account, the Indonesian data center market in 2025 can be summed up in two words: high growth and transforming. With continuous investments flowing in, it's the perfect time to build a robust digital infrastructure for this rapidly developing nation.

Get more market insights here:https://shorturl.at/QWTRtDive into the world of datacenter insights with Luis Bravo, Sr. Insight Analyst, and David Sandars, Regional Director of EMA, as they navigate important topics in the data center space. Datacenter Market Conditions The conversation is kicked off with a close look at current datacenter market conditions. This segment provides a deep understanding of the current landscape and offers insights into future trends. From discussing the shifts in the market to analyzing the customer patterns, this part of the video provides a comprehensive overview of today's data center market.Construction Trends and Emerging TechnologiesOur Hosts focus on construction dynamics and the advent of new technologies. They notably discuss the industry’s shift from speculative construction to building only after securing tenants. This transformation is driven by the high costs and risks associated with large-scale projects.Navigating European Regulations and Infrastructure ChallengesGetting into the nitty-gritty of pan-European issues, they uncover the complexities of securing land and managing power capacity across different countries. They also touch upon the challenges of navigating through diverse and often stringent regulations in various European nations.Changing Public Perception about Data CentersThe duo emphasizes the crucial need for reshaping public perception about data centers. They propose that gaining support from local authorities and communities goes a long way in facilitating smoother operations and reducing resistance.Adapting to Technological Advancements: Liquid Cooling and MoreFinally, our experts explore the impact of new technologies like liquid cooling on construction projects. They underscore the urgent necessity for operators to adapt their strategies, especially considering the increasing cabinet densities and fast-paced evolution of technology.Watch this insightful discussion to stay updated on the data center industry's future.

Get more market insights here:https://shorturl.at/QWTRtIn this video, Mike Netzer, VP of Sales and Marketing, and David Liggitt, President and Founder of datacenterHawk,​ share insights into the critical factors that influence successful data center site evaluation and development. Whether you're a real estate professional, developer, or decision-maker in the technology field, the topics covered will offer you a comprehensive understanding of what it takes to choose the right location for a data center.Key Evaluation Criteria for Site SelectionThe video breaks down the three primary pillars of data center site evaluation—power, connectivity, and location. Experts discuss the availability of reliable power grids, high-speed internet connectivity, and how proximity to urban centers or key infrastructure plays a role in site viability.Understanding Data Center Risks and ChallengesAn in-depth focus is placed on potential hazards and risks that could impact a data center project. From environmental factors like flooding and seismic activity to legislative and zoning challenges, every major risk is unpacked to help viewers make informed decisions.The Role of Scoring SystemsA detailed explanation is provided on how data center site scoring systems work. The video highlights how these systems quantify and prioritize factors such as cost, accessibility, climate conditions, and long-term scalability to deliver a transparent assessment of site potential.Get ready to gain actionable knowledge and a strategic edge in the competitive world of data center development!

Get more market insights here:https://shorturl.at/QWTRtThis video features Dedi Iskandar, the Regional Director for Asia Pacific at datacenterHawk, and Donny Gunadi, Senior Insight Analyst for Asia Pacific at the same company. Their joint experience and knowledge offer an invaluable insight into the diverse and complex data center market in the Asia Pacific region.Understanding the APAC Data Center Market- Dedi Iskandar highlights the diversity and complexity of the Asia Pacific data center market which stretches across approximately 33 countries.- He delves into the variables that make this region unique, such as differing demographics, varying levels of internet penetration, and the maturity of markets within the region.- The importance of cloud, AI, and content in driving the data center industry in Asia-Pacific is emphasized, highlighting the ever-growing digitization of the contemporary world.- Dedi identifies notable growth potential and challenges in various countries within the region, such as Singapore, Malaysia, Indonesia, and Australia.AI and the Adoption of Data Center Colocation Services- Donny Gunadi discusses the impact of AI on the adoption of data center colocation services in the region.- He outlines the challenges and opportunities presented by AI applications in data centers, such as the demand for increased processing power and cooling requirements.- The discussion also spotlights the role of hyperscale cloud providers in encouraging the adoption of AI technologies in data centers.ConclusionThis enlightening discussion between Dedi Iskandar and Donny Gunadi gives us an exclusive look into the complexities of the Asia Pacific data center market. They outline the pivotal role of cloud, AI, and content in the industry while illustrating the potential for growth and the challenges faced in different countries within the region.Do watch the video for a closer look at how AI is influencing the adoption of data center colocation services and how increased processing power and cooling requirements are changing the game.

Get more market insights here:https://shorturl.at/QWTRtWelcome to episode 2 of our industry insight series, where Steve Sasse, our Regional Director for Americas, and Daniel Correia, Senior Insight Analyst at DatacenterHawk, deep dive into the vibrant LATAM data center market.Understanding the Market Size and Major PlayersIn this section, Daniel shares some critical figures outlining Bogota's data center prowess. With a commissioned power capacity of 37 megawatts and another 60 in the pipeline, Bogota's digital infrastructure is thriving. Exploring the Benefits of Zona FrancaZona Franca, located in Bogota, stands as a beacon of opportunity for data center operators. The area offers attractive tax and regulatory perks like tax exemptions and reduced import/export duties that help operators lower operational costs and cultivate a welcoming business environment.Unlocked Market Potential and the Role of PoliticsOur experts believe that Bogota holds untapped potential for growth, particularly post the 2026 elections. Political matters such as tax reforms and foreign direct investments shape the landscape of the data center industry in Colombia. As the market readies for an expansion phase, data center providers are already preparing to cater to the expected surge in demand.Harnessing Renewable Energy and Exploring Expansion PossibilitiesFinally, the conversation shifts to Colombia's use of renewable energy sources and expansion plans. With hydro as their primary renewable energy source and increasing investments in wind and solar, Colombia is leading the sustainability race. Moreover, while Bogota holds the majority of the data center market share, other cities like Medellin and Cali are on the radar for potential edge data center expansions in the near future.Tune in to the full episode for more detailed insights into the Bogota Columbia market and its promising future.

When it comes to the data center industry, staying informed about evolving development models is critical. And recently, Powered Shells have gained significant attention in the market.We sat down with industry experts David Liggitt and Mike Netzer to discuss the rise of Powered Shell data centers and their role in meeting today’s increasing demand for efficient and adaptable infrastructure. This blog explores everything from the history of Powered Shells to the benefits they offer end-users, data center operators, and developers.What is a Powered Shell?A Powered Shell is a purpose-built, secure data center facility that includes the physical structure, power to the site, and connectivity options, such as proximity to fiber providers. However, it omits critical IT infrastructure like UPS (Uninterruptible Power Supply) systems, generators, and cooling systems, allowing end-users to install their own components.This model contrasts with Turnkey Data Centers, which include all necessary IT equipment, ready for immediate operation. Powered Shells provide a flexible and cost-effective alternative, with leasing arrangements typically based on square footage rather than the industry-standard price per kilowatt (kW).Why Are Powered Shells Gaining Popularity Now?The modern data center landscape looks vastly different from that of a decade ago. Key factors contributing to the renewed interest in Powered Shells include:1. Hyperscale InvestmentBig-name companies like Amazon, Microsoft, Google, and Meta are making massive investments in data center infrastructure—announcing plans to spend $100 billion, $80 billion, $75 billion, and $60–80 billion respectively. This surge in demand for scalable solutions drives innovative approaches like Powered Shell development.2. Speed to MarketTo keep up with rapid growth, companies are seeking faster ways to bring data center capacity online. Powered Shells provide an advantage by allowing end-users to set up critical infrastructure and operations in less time.3. Flexibility and CustomizationUnlike Turnkey models, Powered Shells offer end-users the flexibility to install and manage their own IT, power, and cooling equipment. This approach is particularly appealing to organizations with unique requirements, such as liquid cooling or customized design preferences.4. Capital Allocation EfficiencyFor many businesses, building a full Turnkey data center is cost-prohibitive. Powered Shells reduce upfront capital demands while still delivering a secure, scalable solution.Geographic Trends and Market AdoptionPowered Shell developments have historically been concentrated in key markets like Northern Virginia, which accounts for approximately 100 of the 130 Powered Shell deals tracked globally. However, this model is gaining traction in other regions due to constraints around land availability, power, and evolving end-user needs.Developers and operators looking to expand internationally should also monitor markets like Europe. For example, a recent €200 billion investment in France for AI and data center infrastructure highlights the growing demand beyond the U.S.Looking AheadAs data center deals grow in size—often exceeding hundreds of megawatts—hybrid models combining Powered Shell and Turnkey facilities are becoming increasingly common. These arrangements allow developers to balance capital allocation while meeting diverse client needs.Powered Shells also provide a natural entry point for industrial developers entering the data center market. By leveraging their expertise in building large-scale industrial sites, these developers can adapt their portfolios to serve the growing digital infrastructure sector.

The data center industry is undergoing a period of unprecedented growth and transformation, addressing evolving demands and navigating complex challenges. Recently, Mike Netzer, VP of Sales & Marketing at datacenterHawk, sat down with Santiago Suinaga, CEO of Infrastructure Masons (iMasons), for a conversation that explored key trends affecting the industry, from talent shortages to power constraints, as well as the unique role of local chapters in fostering innovation and collaboration.Here's a closer look at the discussion and its implications for data center professionals.The Four Core Challenges Facing Data Centers Anchored in its mission to unite digital infrastructure builders, iMasons has identified four major obstacles shaping the industry today. Suinaga referred to them as the “Four Ps”: Power: Power availability is one of the most significant constraints impacting the industry's growth. With vacancy rates in key markets at historic lows and renewable energy adoption increasingly critical, data center developers are now shifting toward nontraditional markets where power is more accessible. People (Talent): The growing demand for data center expertise highlights an acute talent gap. Attracting and retaining skilled professionals remains a pressing challenge for expanding the workforce in this highly specialized sector. Perception: The data center industry has often operated behind the scenes, maintaining a low profile. However, with growing public awareness and local pushback against developments—commonly known as “NIMBY” (Not in My Backyard)—it’s vital to improve public perception and highlight the essential role data centers play in every facet of modern digital life. Planet: Sustainability is a top priority as the industry seeks to minimize its environmental footprint. From leveraging renewable power sources to designing efficient cooling systems, businesses are tackling the need for eco-friendly practices head-on.Emerging Trends in Power Dynamics and Market ExpansionOne standout point from Suinaga’s discussion was the evolving relationship between power availability and data center deployments. Historically, data centers were designed near traditional urban or industrial hubs, expanding power resources to meet their needs. However, this model is shifting. Today, operators are increasingly locating facilities near existing power resources, sometimes in nontraditional markets like North Dakota. This strategic flexibility is reshaping how and where data centers are built, creating opportunities for lesser-known regions to play a pivotal role in the digital transformation ecosystem.The Digital Infrastructure Report and Future Outlook According to Suinaga, the state of the industry can be summarized by three critical factors:Skyrocketing Demand: Data center consumption is at an all-time high, driven by the rapid expansion of cloud computing, artificial intelligence, and digital services.Constrained Supply: Major markets face unprecedented supply limitations, driving up vacancies and costs.Market Diversification: Nontraditional markets are stepping in to meet demand, reshaping the global data center landscape.

Our latest discussion features Mike Netzer and David Liggitt, as they explore the topic of powered land in the data center industry. The Transformation of Data Centers: Take a journey through the history of data centers, highlighting the migration from rural markets to bustling cities such as Chicago, Phoenix, and Northern Virginia, fueled by cloud availability zones. The New Era of Data Center Development: Discover the current focus on powered land. Developers are buying up land, supplying power, and selling it for profit. With an ever-growing demand for larger data centers, from 36MW to a staggering 500MW, the landscape is quickly changing. Navigating Challenges in Power Land Acquisition: Not everything is smooth sailing in the industry. Developers face hurdles in obtaining power for land development, as utility companies impose more stringent requirements and costs for site surveys and study plans. Balancing Opportunities and Risks: Enter the world of high stakes and high returns in the data center space. This long-term investment requires substantial capital and expertise, with shifting market dynamics focusing on alternative energy solutions and strategic workforce planning. Key Insights: The US data center market is booming and drawing in a crowd of investors and developers. To be successful, one must understand the landscape, differentiate real versus speculative projects, and make strategic decisions.

The Asia-Pacific (APAC) region continues to be a vital hub for the global data center industry, driven by rapid digital transformation, growing cloud adoption, and the increasing demand for artificial intelligence (AI) applications. To unpack the latest developments in this fast-moving sector, datacenterHawk recently hosted a podcast featuring Dedi Iskandar, Regional Director – APAC, and Donny Gunadi, Senior Insight Analyst – APAC. Together, they provided deep insights into the APAC data center market, including emerging trends, key players, and the dynamics shaping this burgeoning industry.During the discussion, Donny highlighted significant developments in the APAC region over the past five years. One notable trend is the influx of Western and Chinese hyperscalers entering the market, particularly in countries like Indonesia and other Southeast Asian nations. These hyperscalers—major cloud service providers such as AWS, Microsoft, and Alibaba Cloud—are driving colocation demand and pushing the industry forward.Interestingly, while Australia's data center market remains dominated by Western hyperscalers such as AWS and Google, countries like Indonesia have emerged as particularly attractive markets due to their large populations and increasing digital maturity. Meanwhile, AI-related requirements across the region are also ramping up, especially as both cloud providers and enterprises explore the potential of AI training and inference workloads.The hosts also explored how mature markets such as Sydney, Singapore, and Tokyo differ from rapidly growing emerging markets like Bangkok, Jakarta, and Johor Bahru. Mature markets typically offer robust infrastructure, established connectivity, and higher levels of competition. These regions remain highly attractive but may face growth limitations due to high land prices and limited power availability.On the other hand, emerging markets present unique opportunities. Regions like Jakarta and Batam have attracted significant investments, partially due to Singapore’s moratorium on new data center developments. These markets offer more affordable real estate opportunities and untapped potential, but they also come with challenges such as uneven access to power infrastructure and connectivity hurdles.For instance, Jakarta, with its population of over 270 million, is a prime example of a fast-growing market with high demand. However, as Donny emphasized, different markets require tailored strategies based on local regulations, infrastructure maturity, and availability of land and resources.Among the emerging markets discussed, Melbourne stood out as a promising alternative to its larger Australian counterpart, Sydney. Despite Sydney’s position as the dominant leader in the market—being two to three times larger in scale—Melbourne offers distinct advantages. Donny identified the following factors driving Melbourne's growth:Comparable Population: With approximately 5–5.5 million residents, Melbourne’s population is similar to Sydney’s, making it an attractive target for data center investment.Affordable Land Prices: Industrial areas in Melbourne’s northwest have been effectively converted into data center campuses, offering cost advantages over Sydney.Emerging Connectivity: Efforts to enhance Melbourne’s telecommunication and submarine cable infrastructure are bolstering its competitiveness as a key data center hub.Colocation Providers and Hyperscalers: Major players like Equinix and hyperscalers such as AWS are increasing their investment in the city, adding momentum to Melbourne's rise.This combination of factors places Melbourne as a high-potential market, particularly for data center operators looking for cost-effective entry points with long-term growth potential.

Take an insider's look into the rapidly evolving data center industry with this riveting discussion featuring Mike Netzer, VP of Sales and Marketing, and David Liggitt, Founder/President at datacenterHawk. This video delves deep into the industry's hottest topics, providing a comprehensive understanding of the challenges and opportunities currently unfolding. Key Insights: Pacific Telecommunications Council (PTC) Conference: The growth in attendance and escalating interest in data centers underscores the importance and influence of this industry. AI Technology Impacts: Understand the ripple effects of new AI technology on data center design, power requirements, and financial complexities. Cooling & Design Flexibility: Learn about the challenges and potential of liquid cooling and design flexibility in the changing landscape of data centers. Credibility & Experience: Delve into why credibility, financial expertise, and hands-on experience are invaluable assets in data center operation and development. Navigating Market Shifts: Gather insights into the strategic decision-making required to adapt to market shifts and technological advancements for sustained success. Immerse yourself in this enlightening conversation and equip yourself with the knowledge to navigate the ever-changing data center industry! Watch, learn, and stay ahead of the curve with the industry leaders!

Join David Sandars, our Regional Director for EMEA, and Luis Bravo, a Senior Insight Analyst here at datacenterHawk, as they dive into an enlightening discussion about the development of the European data center industry. In this podcast chat, David and Luis explore the industry's evolution over the past three decades. They shed light on the key markets like Frankfurt, London, Amsterdam, Paris, and Dublin that have shaped the European data center landscape. The conversation then turns south, exploring the emergence of fresh markets in Spain, Portugal, Italy, Greece, and Austria. Our experts delve into the factors fueling this development, such as power availability and regulatory climates. Specific insights are given into Spain, Portugal, Italy, Greece, and Poland's data center developments. These insights showcase the significant investments being made and the activities of hyperscalers in these regions. The discussion ventures into the colder climates of Denmark, Sweden, Finland, Norway, and Iceland, where new locations are being scouted. In conclusion, this conversation emphasizes the industry's shift towards new markets, the importance of sustainability practices, and how connectivity is driving growth. Watch now to gain a deeper understanding of the evolving landscape of the European data center industry.

In this podcast discussion, Steve Sasse, our Regional Director for the Americas, and Daniel Correia, our talented Senior Insight Analyst, explore the complexities and opportunities within the Latin American data center market. Opening Insights Our experts start by introducing the overall market size, naming key players, and explaining some of the unique elements that characterize the Latin American region. We learn that the total commissioned power of the Latin American data center market stands at around 1.3 gigawatts - an impressive figure given the region's growing tech economies. Key Markets Sao Paulo emerges as the lead market, accounting for 44% of the region's power. However, Santiago in Chile and Querétaro in Mexico also hold important positions, highlighting the varied opportunities for investment and growth. Unique Market Aspects The experts delve into the unique facets of the Latin American market, including cheap land availability and strong investments in renewable energy. These factors make the region a viable location for data center establishments keen to capitalize on cost-effective land and energy supplies. Emerging Markets and Power Challenges Our experts highlight a few emerging cities such as Rio de Janeiro, Fortaleza, Buenos Aires, and Bogota. They also delve into the inherent power challenges in the region, notably in Brazil and Querétaro, due to distribution difficulties and administrative hurdles. Market Entry Strategies To conclude, the conversation focuses on strategies for successful entry into this promising market. Crucial factors such as understanding local cultures, hiring local talent, navigating regulations, and energy access take centre stage. Notably, our experts emphasize that what works in one market may not necessarily be effective in another, underpinning the need for adaptive strategies. Whether you're a seasoned data center professional or a newcomer to the industry, this video is a must-watch for those interested in the Latin American data center market. Click through to gain valuable insights that could shape your strategic planning and growth in the region!

Host, Mike Netzer of datacenterHawk connects with the innovative minds behind Hyper Solutions, Dennis Strieter and Vladimir Gulkarov. Together, they delve into the unique world of the data center industry, discussing their journey, the challenges they've faced, and the future trajectory of the industry. From Humble Beginnings to Industry Leaders In the opening segment, Dennis and Vladimir recount their individual paths into the data center industry. Dennis transitioned from a humble role as an office manager to becoming a top salesperson in the industry, while for Vladimir, it was a familial influence that carved his niche in the sector, starting in high-performance computing before transitioning to PDI and Eaton Corp. The Birth of Hyper Solutions The discussion moves forward to the birth of Hyper Solutions, a company born out of the trials faced during the COVID-19 pandemic with the vision to bring innovative solutions to data center manufacturing. They aim to disrupt the industry through a network effect model, akin to companies like Uber and Airbnb. Hyper Solutions' approach focuses on improving assembly processes, cutting down on lead times, and enhancing quality through innovative engineering and the smart use of distributed resources. Future-Proofing the Data Center Industry The conversation then gravitates towards the future, underscoring the importance of sustained innovation, scalability, and adapting to emerging technological demands. They predict that the industry will shift towards water-cooled systems and increased miniaturization of equipment for enhanced efficiency in power distribution. This future-gazing discussion highlights the need for continuous innovation, waste reduction, and improved product design to meet the ever-changing data center requirements, catering to the demands of both hyperscalers and enterprises.

On our latest edition of the datacenterHawk Podcast, Mike Netzer and David Liggitt engaged in a discussion about the future of data centers. They touched upon a range of topics from the potential of alternative energy sources to the growth in key markets such as Atlanta and Dallas. In this blog post, we distill the significant insights from the conversation and gauge their impact on the evolution of the data center industry. Global Market Trends in the Data Center Industry The conversation underscored the hefty investments pouring into data centers worldwide – North America, Europe, Latin America, or the Asia-Pacific. Concentrating on unique market microtrends, we see an industry evolving towards a more globalized approach. This shift is propelled by soaring demands for data center services and the necessity for advanced infrastructure to support emergent technologies like AI. The Evolution of Data Center Designs Another central issue discussed was the changing design of data centers, particularly with respect to liquid cooling density. Tech giants like Microsoft are reassessing their campus designs to accommodate new technologies and enhance efficiency. Reflecting the industry's relentless urge to adapt to changing needs and optimize operations, as data centers grow more intricate and power-demanding, innovative design solutions become critical to cater to the burgeoning demand for digital services. Navigating the Power Supply Challenge in Data Center Contracts The conversation also delved into the intricacies of securing utility provisions in data center contracts. With emphasis on PowerShell deals and the necessity for flexibility in lease structures, data center operators are steering through convoluted agreements to maintain a steady power supply. As the industry progresses, the significance of strategic partnerships and robust contractual frameworks increases. By facing these challenges head-on, data center operators can circumvent risks and enhance operational resilience. Putting Data Centers in Space? Leveraging the insights shared by Mike and David, the concept of data centers in space introduces a groundbreaking frontier for the industry. By utilizing the unique environment of space, operators can harness benefits such as consistent cooling due to extreme temperatures and the potential for efficient energy use through advanced solar technologies. Additionally, placing data centers in orbit could alleviate terrestrial constraints, such as land scarcity and environmental impact, while enabling faster global networking through reduced latency in certain configurations. However, this ambitious vision comes with significant technical, logistical, and regulatory challenges that require innovative solutions, extensive collaboration, and substantial investment. As this area continues to evolve, it represents a bold step toward redefining the possibilities within the data center landscape. Wrapping up, the dialogue between Mike Netzer and David Liggitt presents an insightful lens to view the current and future trajectory of the data center industry. From geographical expansions to design innovations and contractual nuances, the industry is witnessing massive transformations to cater to the demands of an increasingly digital world. By staying abreast of these changes and being adaptable, data center professionals can effectively steer through these shifts and drive sustainable growth in the dynamic data center market.

Discover fresh insights about the Northern American data center market from the experts themselves. In our recent podcast, Ed Socia, our Director of North America, and Montana Myer, our Senior Analyst delve into market trends, growth indicators, challenges, and opportunities. Hyperscale Users: Dominating the North American Landscape In the first segment of their discussion, Socia and Myer explore the increasing influence of hyperscale users in North America, especially within the United States. They delve into the dichotomy of self-building vs. leasing practices and their implications on the market dynamics. The duo also discuss how various government incentives, including state and local tax benefits, act as considerable pull factors in this region, directly influencing site selection and development decisions. Primary Markets and Submarkets: The Powerhouses of Growth Next, the discussion moves onto the primary data center marketplaces. Socia and Myer shed light on the continued expansion within established markets such as Northern Virginia, Dallas, Chicago, Atlanta, Phoenix, and Silicon Valley. They highlight an interesting trend: hyperscale users are experimenting with a combination of self-building and leasing principles within these markets, indicating a shift in data center development strategies. Emerging Markets and Connectivity: The Future of Data Centers Finally, Montana and Ed discuss some of the exciting emerging data center markets within North America, including areas like Charlotte, Louisiana, Mississippi, and Arkansas. These regions are attracting a lot of interest from both hyperscale users and third-party developers. The importance of solid connectivity and power infrastructure in operating a successful data center is underscored, emphasizing strategic partnerships with utilities and fiber connectivity as a prerequisite for success. datacenterHawk: Navigating the Future of Data Centers In closing the discussion, Socia and Myer express their ongoing commitment to guiding industry professionals to make informed decisions in this dynamic landscape. With these insights and the support of datacenterHawk, they encourage everyone to navigate the ever-evolving complexities of the North American data center market confidently. Stay tuned for more insights!

The global data center industry is evolving rapidly, fueled by increasing demand for power, sustainability initiatives, and the growth of emerging markets. In this panel discussion, datacenterHawk Regional Directors from North America, EMEA, and Latin America (LATAM) share their perspectives on the trends shaping the industry in 2025. North America continues to lead the data center market, with hyperscalers employing a dual approach: self-builds alongside third-party colocation deployments. Power availability remains a critical challenge, driving exploration of natural gas and renewable energy solutions. Emerging submarkets like Charlotte, Kansas City, and Minneapolis are gaining attention, complementing the robust activity in established hubs like Phoenix, Dallas, and Northern Virginia. EMEA remains a dynamic region for data center growth. The Nordics stand out for their access to renewable energy and lower operating costs, driving significant hyperscale deployments. AI-driven demand is shaping market trends, with requirements often exceeding 10 MW. Secondary markets such as Spain, Italy, and Eastern Europe are emerging as key players, leveraging infrastructure investments to support large-scale projects. Sustainability initiatives remain central, with commitments to carbon neutrality by 2030 shaping regional strategies. Latin America is rapidly emerging as a high-growth region in the global data center landscape. Brazil leads the charge, with Sao Paulo serving as a primary hub, supported by its strong renewable energy resources and established infrastructure. Secondary markets like Rio de Janeiro and Bogota are gaining traction, driven by hyperscaler interest and the increasing digitization of the region’s economies. While challenges such as power constraints and high import tariffs exist, LATAM markets are innovating to attract investment, including leveraging renewable energy to meet sustainability goals. Power Availability: Reliable and sustainable power sources are becoming a central focus, prompting shifts to regions with robust energy resources. Emerging Markets: Secondary and tertiary markets, such as Rio de Janeiro, Bogota, and Spain, are growing rapidly and attracting hyperscalers. Technological Innovation: The demand for high-density computing, driven by AI, is pushing advancements like liquid cooling technologies to the forefront. Sustainability: The commitment to carbon neutrality by 2030 is reshaping data center design, energy sourcing, and operational strategies across all regions. Join us as we explore the exciting changes shaping the future of data centers in 2025.

Bringing together Ed Socia, datacenterHawk's North American Insight Director, and Mike Elias, the Senior Equity Research Analyst at TD Cowen, we've entered an intriguing dialogue revolving around the future of the data center industry. The riveting video discussion elucidates the evolution of the industry, the impact of AI, and the potential growth that could reshape the landscape in the coming years. The Journey of Mike Elias into Data Center Industry The dialogue begins with Mike Elias, the seasoned Equity Research Analyst from TD Cowen, sharing his professional voyage into the data center industry. He sketched out his impressive journey from the realm of engineering to equity research. The viewers could clearly perceive his strong passion for data centers and his profound knowledge in this field, especially when he elucidated the changing needs for digital infrastructures in recent years. Shift in the Demand for Digital Infrastructure Our discussion further delved into the evolution of demands for digital infrastructure, particularly in the post-Covid era. Mike emphasized the escalating need for data center capacity in today's digitized world. He also stressed the role of hyperscalers as the prominent drivers of market demand and the changing requirements for larger data centers. Potential Impact of AI on Data Centers The conversation went on to explore the potential impact of AI on data centers. Mike shared a sense of optimism about the diverse applications of AI across various sectors in future and highlighted the positive implications for society at large. The grand vision he shared emphasized the long-term benefits for the data center sector as AI investments continue to proliferate. Changing Dynamics of Capital in Data Centers Towards the end, Mike shed light on the changing dynamics of capital in the data center domain. He discussed the implications of interest rate changes on data center pricing and the potential for public companies to re-emerge in the market. The need for capital, intended for long-term support to foster the growth of the sector, was highlighted. In conclusion, the insightful dialogue between Ed Socia and Mike Elias offered a valuable peek into the future of data centers. As the industry continues to evolve, the prospects for growth and innovation appear promising. Certainly, this sector will continue to offer abundant opportunities for investment and development in the foreseeable future.

In a recent video discussion between David Liggitt, Founder and President of datacenterHawk, and Marcos Paraíso, Vice President of Business Development of Modular Data Centers, the future of data centers was explored. Marcos shared insights into Modular Data Centers' vision and approach to addressing the growing demand for data centers in the market. This blog delves deeper into the key points discussed in the video and highlights the potential trends shaping the data center industry. Vision and Approach Modular Data Centers' main thesis revolves around addressing the continuous growth of demand for data centers in the market. Marcos emphasized the need for a different construction model to meet the increasing capacity and power density requirements of data centers. By focusing on prefabricated data centers that can be built and delivered quickly, Modular Data Centers aims to bridge the gap between capacity demand and traditional construction methods. This innovative approach allows for flexibility and customization to cater to specific client requirements, whether for smaller edge data centers or large-scale AI facilities. Flexibility and Market Opportunities Flexibility is a key theme in the data center industry, especially with the evolving demands of technologies like AI and liquid cooling. Modular Data Centers' ability to adapt to changing requirements and provide scalable solutions positions them well in the market. The Latin American market, in particular, presents significant opportunities for growth, with a focus on AI-driven demand and clean energy solutions. By leveraging the region's power generation capabilities and skilled workforce, Modular Data Centers aims to capitalize on the potential for investments in AI infrastructure in Brazil and other Latin American countries. Speed to Market and Supply Chain Innovation One of the key advantages of Modular Data Centers' approach is the speed to market it offers. By streamlining construction processes and utilizing controlled environments for prefabrication, the company can deliver data centers up to 60% faster than traditional construction methods. Additionally, innovations in the supply chain, such as developing custom switchboards and strategic partnerships with key providers, ensure a reliable and efficient procurement process. The continuous improvement of product offerings, from small modular solutions to large-scale AI-ready architectures, demonstrates Modular Data Centers' commitment to evolving with the industry's changing needs. As the data center industry continues to evolve rapidly, companies like Modular Data Centers are at the forefront of driving innovation and transformation. The discussion with Marcos Paraíso sheds light on the company's vision for revolutionizing data center construction and meeting the demands of a dynamic market. With a focus on flexibility, speed to market, and strategic partnerships, Modular Data Centers is poised to make a significant impact in the industry in the coming years. Stay tuned for more updates on the latest trends and developments shaping the future of data centers.

Nestled in bustling Newark, New Jersey, lies 165 Halsey Street, a towering testament to evolution and innovation. What was once a Macy's department store has been masterfully reimagined into an interconnected carrier hotel and colocation data center. This transformation didn't happen overnight, but through successive waves of planning, development, and strategic investments. Let's take a closer look at the unique history, striking design, and robust infrastructure that distinguishes this facility from others in the data center realm. The Fascinating Transformation of 165 Halsey Street From the moment 165 Halsey Street was purchased as an empty structure in the 90s, its destiny to become a major data center was set. Stepping up to the plate, it's now a sprawling facility with over a million square feet . It accommodates 450,000 square feet of owner-operated Colo facilities, boasting a total capacity of 25 to 30MW, and with an ambitious blueprint for expansion up to 80MW. Riding the Wave of the Future - The Robust Infrastructure of 165 Halsey Street The building's infrastructure goes above and beyond to ensure it's prepared for whatever the future brings. The 14-story structure is equipped with dedicated data center floors and a power capacity teetering around 80MW, ready for any intensity of demand. Massive investments in a 4000-ton chiller evaporative cooling plant and a 15MW upgradable generator plant secure its ability to scale and adapt to emerging technologies and their specific cooling needs. Strategic Location and Connectivity - The Geographical Advantage of 165 Halsey Street Strategically located at the heart of the New York metropolitan area, 165 Halsey Street offers connectivity and accessibility. Newark's proximity to major financial and commercial hubs makes it an ideal site for businesses requiring low-latency connections and robust internet infrastructure. The facility boasts an extensive fiber network with access to over 60 independent carriers, providing seamless interconnectivity options that cater to diverse business needs. This advantageous positioning not only enhances 165 Halsey Street's appeal to enterprises seeking reliable data solutions but also reinforces its status as a critical node in global digital communications networks. As 165 Halsey Street relentlessly evolves to keep pace with an ever-changing market, its commitment to customer service, infrastructure investment, and flexibility remains unwavering. This commitment cements its reputation as a pioneering data center and carrier hotel in the region.

In a technology-driven world, the data center industry continues to thrive and evolve. Recently, Atul Roy, CEO of Hudson IX & Head of Telecoms Infrastructure at Cordiant, and Ed Socia, North America Insight Director at datacenterHawk, joined forces for a comprehensive discussion about this thriving industry. Their conversation traversed topics including the unique history of 60 Hudson, the evolution of data center requirements, the challenges of power access, and the intriguing concept of edge computing. An Odyssey Through Time: The History of 60 Hudson Atul Roy gave us a glimpse into the past as he narrated the intriguing history of 60 Hudson. Originally a Western Union building from the 1920s, 60 Hudson has morphed into one of the most connected carrier hotels in the U.S., boasting over 300 carriers. This phenomenon, dubbed the "snowball effect," has rocketed 60 Hudson into the limelight as a key interconnection hub within the data center industry. Shifting Sands: The Evolution of Data Center Requirements Our conversation then turned towards the changing dynamics of data center requirements, focusing particularly on the increasing rack densities. Roy shed light on this shift from lower to higher densities, stating that new data halls are now being designed to handle 40 to 50 kW per rack. He underscored the importance of balancing efficiency and customer experience while satisfying these burgeoning customer demands - a crucial priority for Hudson IX. Power Play: Access and Infrastructure Challenges A key part of the conversation revolved around the persistent challenge of power access in the data center industry. Roy delves into the power constraints faced in regions like Northern Virginia and Santa Clara and stresses the importance of careful asset sourcing to mitigate power-related issues. The duo also inspected how power dynamics impact data center operations and discussed the urgent need for robust power infrastructure. As we draw the curtains on this comprehensive chat with Roy and Socia, it's clear that significant evolution awaits the data center industry. The intricate interplay between data centers, fiber, and towers will continue to mold the industry's landscape, focusing on meeting evolving customer requirements and managing infrastructure challenges. This enriching discussion has illuminated the complexities and opportunities that await in the expansive world of the data center ecosystem.

Annemarie van Zadelhoff hosts Andrew Fray on a journey through the integral aspects of cybersecurity, sovereignty, and climate change in data centers. This conversation threads through the lesser-discussed areas while emphasizing the criticality of these issues in the current data center landscape. Cybersecurity Threats in Data Centers Data centers are not immune to the ever-evolving landscape of cybersecurity threats. Malware, denial of service attacks, ransomware, and hardware vulnerabilities pose significant threats. State-level actors, cause-related interruptions, and criminal activity add to these risks. The discussion also delves into the unique challenges of monitoring and managing data security in multi-tenant data centers. Data Sovereignty Challenges The conversation further unravels concerns about data protection laws, cross-border data flows, and compliance frameworks in the context of data sovereignty. Issues associated with data ownership, control, and visibility in multi-tenant environments take center stage. The regulatory frameworks like GDPR and the UK-US Privacy Shield's impact on data sovereignty are also thoroughly discussed. Adapting to Climate Change in Data Centers Last but not least, the discussion transitions to the implications of climate change on data centers. The risks associated with extreme weather events, heat waves, and flooding on data center operations are highlighted. The conversation pivots around the importance of risk assessments, distributed architecture, and building resilience to address the impacts of climate change. Challenges in preparing for and mitigating climate-related risks in data center infrastructure are also explored. In conclusion, the discourse brilliantly highlights the critical discussions around cybersecurity, data sovereignty, and climate change in data centers. The conversation underscores the need for proactive measures to tackle the ever-evolving challenges in the industry. The insights shared by Annemarie van Zadelhoff and Andrew Fray illuminate the complex landscape of data center operations and the necessity of staying ahead of emerging threats and environmental risks.

In an enlightening recent dialogue, our LATAM Regional Director, Steve Sasse, engaged in conversation with Cleber Braz, the SVP of Business Development and Operations at Scala Data Centers. The comprehensive discussion revolved around the operational philosophy, prevalent challenges, prospective expansion plans, and their commitment to customer service of Scala Data Centers in the Latin American region. Unveiling the Strategic Approach Under the adept leadership of Cleber Braz, Scala Data Centers has been strategically maneuvering the increasing need for data center services in Latin America. Cleber laid emphasis on the blend of diverse talents in their team, lauding their customer-focused approach. It's this unique perspective that makes Scala unique, enabling their keen understanding and catering to customer needs in the data center industry. The Efficiency Factor A predominant point of discussion was the unique ability of Scala to deliver promptly and effectively. This efficiency transcends both traditional construction methods and modular solutions. The company's keen focus on streamlining processes, and balancing investments and revenues, enables them to cater to their clientele's needs swiftly. With a flexible approach to delivery methods, Scala is primed to adapt to any market demand or customer preference. Eyeing the Future Cleber also spoke about Scala Data Centers' forward-thinking stance which includes future expansion plans and readiness to support emerging technologies like Artificial Intelligence (AI). With investments in tangible power infrastructure and strategic alliances, Scala is positioning itself to be a crucial player in the Latin American AI and data center market. Scala Data Centers’ growth trajectory and continuous innovation are a testimony to their commitment to customer satisfaction and market trend anticipation. With concrete plans for efficiency improvement, enhanced flexibility, and strategic foresight, Scala is well positioned to make notable contributions to the dynamic data center industry in the Latin American region.

In the ever-growing field of the data center industry, industry leaders, Damon Lim, APAC Regional Director at datacenterHawk, and Raymond Tong, President of APAC at Vantage Data Centers, recently sat down to discuss key insights and trends. Their conversation focused on the growth of hyperscale data centers, the impact of AI on digital infrastructure, and the role of customer relationships in driving success. Expansion and Customer-Centric Strategy in the Asia-Pacific Region The unstoppable growth of hyperscale data centers in the Asia-Pacific region was a central theme in the discussion. As Tong explained, Vantage Data Centers' rapid expansion in this region showcases their commitment to meeting the demands of their customers. With a background in diverse sectors, Tong stressed the importance of agility and strategic planning, making it clear that customer-centricity is at the heart of their business. Customizing Data Center Designs for Regional Requirements As we delve deeper into the conversation, we find that cloud computing and AI technologies are creating both challenges and opportunities in the Asia-Pacific data center market. Tong anticipates double-digit growth in the region due to AI and machine learning adoption. He underscored the need to customize data center designs to meet various countries' specific requirements, thus ensuring cost-effective and timely data center infrastructure deployment. Innovations in Cooling Solutions and Future Projects Deeper still into their industry discussion, Tong shares insights into Vantage's innovative approach to data center design. He discussed the evolution of cooling solutions to accommodate high-density GPU racks for AI applications, hinting at both air-cooled and liquid-cooled solutions to meet customers' evolving needs. Looking to the future, Tong mentions upcoming projects like a 256MW campus in Malaysia, making it clear that Vantage stays on the cutting edge of industry innovation. To sum up, the data center industry in the Asia-Pacific region is rapidly evolving, with companies like Vantage Data Centers playing a vital role in meeting the increasing demand for digital infrastructure. Their ongoing focus on customer relationships, innovation, and strategic planning positions Vantage Data Centers for future growth and ongoing success in the dynamic data center market.

Join Steve Sasse, our LATAM Regional Director, and Nelson Fonseca, President, Data Centers at Cirion Technologies, as they deep dive into the evolving landscape of the data center industry in Latin America. The conversation takes us through Nelson's enriching journey in the domain, Cirion Technologies' growth trajectory, and their strategic outlook on renewable energy and ESG policies. Nelson Fonseca’s Journey Nelson Fonseca's robust experience began with network infrastructure and extended to his significant engagement with TerraMark. During his tenure there, he played a pivotal role in building the map of the Americas, which was a crucial project that laid the groundwork for extensive connectivity across the continent. This achievement subsequently led to the proliferation of business under Verizon's umbrella. His journey through these various roles gives us an invaluable perspective on the industry's evolution, highlighting his ability to adapt and drive growth in a rapidly changing technological landscape. Nelson's contributions have not only shaped his career but have also had a lasting impact on the broader telecommunications industry. Growth & Expansion Plans of Cirion Technologies Cirions' future strategy includes the development of new data centers in Santiago, Lima, and Sao Paulo. Their aim to build larger data centers to cater to the rising demand from hyperscale operators and corporate entities stands testament to their dedication to facilitating efficient and low-latency connectivity in the region. These new facilities are expected to feature the latest advancements in data storage and processing technology, ensuring robust security measures and scalability options. By investing in these infrastructure projects, Cirions is committed to supporting the digital transformation of businesses and enhancing the overall technological landscape in Latin America. Renewable Energy and ESG Cirion focuses on the company's commitment to sustainability and customer satisfaction. Their strategy to incorporate renewable energy sources in their new data centers resonates with the increased focus on environmental considerations in the industry. By leveraging solar, wind, and other renewable energy options, Cirion aims to reduce its carbon footprint significantly. Additionally, their customer-centric approach ensures that clients receive high-quality services while also contributing positively to the environment, setting a benchmark for others in the industry. As we look towards the horizon, Cirion Technologies, under Nelson Fonseca's visionary leadership and the company's robust ecosystem, is poised for continued expansion in Latin America. By aiming to foray into untapped markets like Peru and Argentina, Cirion Technologies is on the path to reinforcing their position as a regional stalwart in the data center industry.

David Liggitt, the founder of datacenterHawk, recently had the opportunity to sit down with Raymond Hawkins, the Chief Revenue Officer of Compass Datacenters. In this engaging discussion, Hawkins shared his unique experiences and insights gleaned from a career spanning over a decade in the data center industry. This blog post captures the highlights of this video interview, spotlighting the trajectory of Compass Datacenters and the industry at large. Early Days and Industry Insights Hawkins brings a wealth of experience to the table, having transitioned from a technology-focused career into the world of data centers. One of the key takeaways from the interview was the way data centers have evolved over time. Hawkins illustrated how the industry has shifted from traditional on-premises facilities to more robust and flexible commercial data centers, designed to address the ever-growing customer needs. Strategic Land Acquisitions and Industry Trends Hawkins also delved into some of the strategic decisions that have positioned Compass Datacenters for success. Notably, the company made some unconventional but prescient land acquisitions in locations like Leesburg and Goodyear, anticipating future market needs. Additionally, by staying responsive to emerging trends such as the augmented demand for cloud services and AI, Compass Datacenters has been able to drive continuous growth. Recognizing Operational Excellence The conversation touched on important aspects of operational excellence in the data center industry. Operations teams, according to Hawkins, play a critical role in ensuring reliable and seamless data center operations. While often unheralded, their contribution cannot be overstated and deserves recognition. In conclusion, David Liggitt's interview with Raymond Hawkins offers valuable insight into the dynamic data center industry and Compass Datacenters' strategic growth tactics. At datacenterHawk, it is our mission to provide a platform for such stimulating conversations with industry leaders. We believe that collaboration and the sharing of knowledge are key to driving the industry forward.

Recently, David Liggitt, Founder & President of datacenterHawk, and Jonathan Schildkraut, SVP Head of Capital Markets and Investor Relations at Compass Data Centers, engaged in a thought-provoking discussion about the future of data centers. The conversation revolved around the ever-evolving data center technology trends, with a particular focus on the role of AI, the challenges in power generation and supply, and the future growth and innovative prospects of the industry. The Impact of AI on Data Center Growth A key part of the conversation was how AI is significantly catalyzing data center growth. The notable demand surge for data center capacity, largely driven by AI workloads, particularly in the training and inference stages, was highlighted by Schildkraut. The emerging requirements for high-powered and advanced cooling methods in data center design, driven by AI needs, were also discussed, emphasizing the overall need for innovation. Challenges and Opportunities in Power Generation The discussion also brought up the current challenges in data center power generation and distribution. Schildkraut pointed out the need for inventive solutions to meet the ballooning power demands of data centers. Nuclear power and micro-reactors were discussed as potential creative strategies to tackle these challenges. The dialogue also underscored the importance of data centers being proactive partners in managing power usage and helping to devise comprehensive energy solutions. Looking Towards the Future The discussion wrapped up on a hopeful note, focusing on the immense potential and excitement for the future of data centers. Schildkraut voiced confidence about the sector’s growth, citing the burgeoning demands from generative AI and the need for continuous innovation in a rapidly transforming data center landscape. The discussion highlighted how companies, including Compass Data Centers, could play a pivotal role in driving this innovation and shaping the industry's future. Conclusion The conversation between David Liggitt and Jonathan Schildkraut offered valuable insights into the ongoing trends and future outlook of the data center industry. The major takeaway is the importance of embracing innovation, addressing power challenges, and exploiting AI-driven growth opportunities to build a vibrant and thriving data center ecosystem.

In this video, Mike and David dive deep into the changing landscape of data center demand across the United States. This eye-opening conversation reveals key geographical shifts and innovative power strategies that data center operators are employing to meet the ever-evolving needs of the industry. The Growth of Submarket Spread in Established Data Center Markets Data center operators are branching out from traditional core locations to submarkets as part of the ongoing trend of submarket spread. Northern Dallas's transformation into hotspots like Red Oak and Midlothian exemplifies this geographical diversification of data center deployments. Venturing into Non-Established Data Center Markets The podcast also unraveled the trend of exploring non-established data center markets with rich power infrastructure. Jackson, Mississippi, El Paso, Texas, and Birmingham, Alabama are emerging as key destinations for hyperscale users, heralding a shift towards untapped regions for data center development. Tapping into Power Plants for Reliable Energy Sources Data center operators are acquiring power plants to ensure a secure and continuous supply of energy. Amazon's strategic acquisition of a nuclear power plant in Susquehanna, Pennsylvania is a testament to the growing trend towards self-sufficiency in power generation. The Rise of Self-Generation and Onsite Power Solutions Data center operators are exploring self-generation through natural gas, modular nuclear reactors, and other onsite solutions. With companies like Bloom Energy leading the race, the conjecture around alternative energy sources and decentralized power generation is gaining momentum. Expansion of Existing Data Center Facilities for Future Scalability The strategy of acquiring data center buildings with room for expansion is a key discussion point. The purchase of buildings with surplus power capacity for potential expansion highlights a forward-thinking approach to meeting escalating data center demands. As industry trends evolve, data center operators are gearing up to meet the burgeoning demands of the digital era through evolving market areas and powerful new energy solutions.

Recently, Damon Lim, APAC Regional Director at datacenterHawk, and Darren Webb, Co-founder & CEO of Evolution Data Centres, had a comprehensive discussion grounded in the premise of sustainability and the latter's strategic approach in high-growth emerging markets in Asia. A Commitment to Sustainability in High-Growth Markets One of the focal points of their conversation was the commitment of Evolution Data Centres to sustainability. Darren Webb underscored that core to their business vision was sustainability, well before it became a trend in the industry. Webb analyzed the opportunities and challenges of tier two markets as against traditional tier one markets, including the availability of renewable energy and the prospects for growth in these developing markets. The Intricacies of Sustainable Data Centers Webb then went on to dissect the intricacies of establishing sustainable data centers at large scales. The discussion veered around the company’s approach of securing green power via partnerships with renewable generators in various markets. Webb explained the hurdles one has to cross for ensuring green power transmission and the endeavor of the company to influence regulatory positions to advocate for renewable energy usage. Predicting a shift towards green power prioritizing over connectivity in the near future, Webb highlighted the industry's pressing need. Personal and Corporate Sustainability The dialogue concluded on the note of the global Evolution of Data Centres, with a particular emphasis on the increasing demand for sustainable practices and the obstacles companies face in achieving their sustainability goals. Webb opened up about his personal commitment to sustainability, including reducing his meat consumption and adopting eco-friendly practices in his daily life. Webb underscored the importance of making informed decisions timely, gauging the available options to reach the best possible outcomes in sustainability initiatives. The conversation between Lim and Webb offered profound insights into Evolution Data Centres’ strategic approach to sustainability and its influence on the data center industry. Darren Webb’s commitment to continuous improvement and responsible decision-making in sustainability initiatives sets a benchmark for the company's future steps in the ever-evolving data center landscape.

Join us as we delve into an enlightening discussion between, Ed Socia of datacenterHawk and CBRE's Data Center Solutions Executive Managing Director, Pat Lynch, as they discuss crucial developments and future directions of the data center industry. They tackle the challenges of surging power demands, uncover market trends, and highlight sustainability efforts that redefine industry standards. The Exponential Rise of the Data Center Sector In recent years, the data center industry has witnessed a remarkable surge in demand. This surge has led to significant challenges and shifts in the market dynamics, testing the industry's capacity to adapt and evolve. This section explores in greater detail how the industry is responding to the increased power requirements necessitated by this growth, as well as the trend towards the development of larger data center facilities. It highlights the strategic adjustments companies are making to accommodate the escalating demand for data storage and processing, and the innovative approaches being adopted to ensure energy efficiency and sustainability in these larger-scale operations. Unpacking Trends and Submarket Evolution This section presents an in-depth examination of the data center market, covering a range from primary to tertiary spaces. It highlights the significant influence of key regions such as Northern Virginia and Dallas, which have become pivotal in shaping the industry's landscape. The discussion extends to the critical role of incentives and tax advantages offered by various regions, which serve to attract data center investments. Furthermore, the importance of sustainability practices in the development and operation of these facilities is explored, underlining its impact on the market's evolution. Additionally, the emergence of new submarkets is analyzed, indicating a trend towards diversification and specialization within the data center sector. This comprehensive analysis aims to provide a clear understanding of the current state and future prospects of the data center market. CBRE's Global Strategy and Commitment to Sustainability Dive deeper into CBRE's comprehensive global operations in the data center landscape, illustrating their sophisticated approach towards international expansion and their unwavering commitment to sustainability. This detailed overview not only highlights CBRE's dedication to environmental stewardship but also sheds light on the strategic maneuvers and innovative practices that have positioned it as a formidable leader in the global market. Explore how CBRE leverages its expertise to navigate the complexities of the data center sector, ensuring growth, efficiency, and sustainability are at the forefront of its operations. The data center industry is on a trajectory of continual evolution, with sustainability, power management, and market trends at its core. Influencers like Pat Lynch lead the charge, positioning CBRE at the helm of this digital infrastructure revolution, ready to face tomorrow's challenges.

An Insightful Conversation Steve Sasse, LATAM Regional Director at datacenterHawk, recently sat down with Ricardo Alário, CEO of ODATA, to discuss the company's progression and expansion throughout Latin America. With a keen focus on Brazil, Colombia, Mexico, and Chile, ODATA has established a notable presence in the region. Ricardo Alário brings an extensive background in private equity and venture capital to his leadership role at ODATA, with a special focus on emerging deals in developing countries. His experience in the telecommunications and data center industry served as a significant asset in navigating the challenges and seizing the opportunities in the Latin American data center landscape. Established in 2015, ODATA initially faced hurdles in the hyperscale market. However, with tenacity and strategic planning, the company expanded its operations across key LATAM countries. Each country presented unique challenges, such as bureaucratic processes in Chile and the importance of profound local knowledge in Mexico. ODATA's success in Mexico is marked by its second facility and securing a significant power capacity for future expansions. Even with a slowdown in absorption rates, ODATA remains confident about the growth potential in Mexico. Alário envisions Brazil not only as an energy exporter but also as a hub for machine learning and AI processing. By utilizing the country's sustainable and cost-effective energy sources, Alário believes Brazil can attract companies that are at the forefront of technological innovation. ODATA's expansion throughout Latin America bears testament to its strategic decision-making, resilience, and innovative vision. The company's focus on key countries has allowed it to carve out a significant presence. Further, its plans for Brazil underline a strong commitment to both innovation and sustainability, positioning ODATA as a trailblazer in the data center industry. A Journey Rooted in ExperienceODATA: Growth against the OddsMaximizing Opportunities in MexicoBrazil's Potential: Renewable Energy and AI ProcessingThe Future of ODATA

In Conversation with Industry Leaders A fascinating video interview occurred between David Liggitt, Founder & CEO of datacenterHawk, and Chris Downie, CEO of Flexential. The discussion spanned topics across the data center industry, focusing on Flexential's unique approach to customer service. Unraveling the Expertise of Flexential Downie gave insights into his journey from the financial world to leading Flexential. He emphasized the necessity of comprehending emerging technologies and capital markets in navigating the data center space. Flexential platform caters to a broad range of clientele, from large tech corporations to smaller enterprises, offering tailored scalable solutions. Navigating the Dynamic Data Center Industry Landscape The CEO mapped out the notable transformations in the data center industry in recent years. He pointed to an upswing in demand coupled with supply constraints, leading to a rise in pricing. Nevertheless, Flexential has successfully adjusted to these shifts, building bigger facilities and branching out into new markets, thereby maintaining a steady supply. Flexential Fabric’s Value Proposition Downie demonstrated the power of Flexential Fabric, a unique software-defined tool that brings together an array of resources and capabilities through a singular connection. This platform simplifies the use of interconnection offerings, IP transport, private line connectivity, and cloud fabric. It offers its customers versatile, scalable, and immediate resource access. Concluding Reflections In the realm of data centers, conversations like the one between David Liggitt and Chris Downie are invaluable. They shed light on the intricacies of the industry and the innovative strategies companies like Flexential employ to stay ahead. Downie's insights not only underscore the dynamism of the data center sector but also highlight Flexential's commitment to excellence and adaptability in an ever-evolving digital landscape. As the industry continues to grow, Flexential's forward-thinking approach and dedication to customer service set a benchmark for others to follow.

Reflection In this HawkTalk, Annemarie van Zadelhoff, Regional Director of EMEA at datacenterHawk, chats with Simon Justnes, CCO of Green Mountain, exploring why Norway is becoming a prime location for hyperscale data centers. The discussion uncovers insights into Green Mountain's operation, Norway's renewable energy resources, its favorable climate, and the cost advantages of operating within the Nordic country. Background Simon Justnes, serving as a vital component of Green Mountain, a premier data center provider in Norway, outlines his path in the data center sector and his involvement with Green Mountain since its early days in 2009. Justnes highlights the burgeoning market potential and the company's dedication to customer satisfaction and environmental sustainability. Who Green Mountain aims to serve Justnes explains that Green Mountain serves a diverse client base, encompassing enterprise customers, wholesale partners, and hyperscale entities. The company prioritizes offering scalable and reliable solutions for various workloads across numerous industries. Why is Norway Attractive for Hyperscale Data Centers? Justnes details why Norway is emerging as a favored location for hyperscale data centers, focusing on the availability of renewable energy sources and an accommodating climate. Norway's dedication to hydropower presents an environmentally friendly option for power needs, while the cooler climate facilitates energy-efficient cooling solutions, reducing energy consumption needs. Operational and Environmental Gains Justnes reflects on how Norway's clean energy and favorable climate positively affect operational efficiency and environmental impact. He highlights the increasing demand for greener, more sustainable solutions and the regulatory push for renewable energy. Additionally, Norway's competitive energy pricing offers Green Mountain's clients a significant advantage. What Makes Norway Cost-Effective? Justnes elaborates on Norway's cost-effectiveness, pointing to competitive energy rates and a beneficial tax environment. The affordability of land and the availability of power supply make Norway an attractive option for businesses looking to expand. Furthermore, the supportive stance of local municipalities and the Norwegian government towards attracting data center investments adds to Norway's appeal. Looking Ahead Justnes discusses Green Mountain's future ambitions, including expansion into Germany and an acquisition in London. While currently concentrated on the Norwegian market, the company is keen on exploring opportunities to expand capacity in existing markets. Justnes identifies three significant industry trends: the dominance of hyperscale data centers, the growing emphasis on sustainability and energy efficiency, and the potential for industry consolidation. Signing Off The conversation ends with Annemarie van Zadelhoff expressing appreciation to Simon Justnes for his insights into the allure of Green Mountain and Norway in the data center sector. She looks forward to a subsequent discussion to observe the company's progress and industry evolutions.

In our latest HawkTalk, David Liggitt, Founder & CEO of datacenterHawk, engages in an intriguing conversation with Wes Cummins, CEO of Applied Digital, a company making impressive strides in the data center industry. Their dialogue touched upon the company's journey, its intelligent site selection process for power efficiency, and its continued focus on meeting the burgeoning market demand. The Journey of Applied Digital Applied Digital has made a significant mark in the data center world under the leadership of Wes Cummins. The company, which initially began its journey as a Bitcoin mining venture, has profoundly evolved. Amidst policy crackdowns on cryptocurrency mining, they swiftly pivoted to construct data centers facilitating Bitcoin mining and high-performance computing. Within a short time, they became the largest data center provider for Bitcoin mining and extended their services to the high-performance computing market. Positioning for Power: Site Selection and Power Advantage The company's success is not just attributable to their adaptability but also their fine-tuned site selection strategy. They set up their operations close to power sources in locations with high wind power generation or stranded power. A prime example of this is their site in North Dakota that houses 180 megawatts of Bitcoin facilities. With multiple fiber providers and a beneficial climate for dissipating heat from high-density operations, their choice of location has enhanced their efficiency and progress. Exploring the Demand and Competitive Landscape As we dwell further into the age of data, data center demands are skyrocketing, especially in the high-performance computing sector. Applied Digital's capability to offer high-powered, large-scale GPU deployments has drawn several customers. Despite the growing competition, with utilities and power providers being swamped with requests, Applied Digital manages to hold its own. Their robust rapport with power providers and adeptness in equipment procurement have provided them with a competitive advantage. Striding Towards the Future: Power Solutions and Challenges As we look ahead, Applied Digital sees a future that will witness both short-term and long-term solutions to address the growing power needs of the data center industry. While the company will continue to exploit locations with abundant power availability in the short term, they foresee the necessity for novel baseload power generation methods in the long term. The exploration of possible solutions like nuclear power points towards an inevitable expansion of the data center market into non-traditional locations with considerable power availability. In conclusion, Applied Digital has undoubtedly carved a unique niche in the data center landscape with its innovative solutions for Bitcoin mining and high-performance computing. Their strategic site selection, power advantage, and ability to meet market demand have made them a force to reckon with. As the industry continues to evolve, the expertise and focus of Applied Digital on power-efficiency will play a pivotal role in addressing the burgeoning power needs of data-related applications.

Damon Lim, datacenterHawk's Asia Pacific Regional Director, is eager to introduce GreenSquareDC into the conversation on progressive data center operations with this HawkTalk with their CEO, Walt Coulston. GreenSquare DC, a fresh face in the data center market, prioritizes sustainable and high-density data centers. Their 96 MW campus, nestled in Perth, Australia, champions a new approach to power utilization and market location. What's more, GreenSquareDC is dedicated to responsible and renewable energy production. They foresee a future where data centers accommodate not just traditional cloud computing but also GPU-enabled data centers. Sustainability and accountability are increasingly crucial for their industry. Walt reveals the rationale behind choosing Perth, Australia for their 96 MW campus: significantly cheaper power pricing. Perth's power pricing undercuts the global average by about 320%, presenting a cost-effective site for their operations. With a stable power market and favorable gas reservation policy, Perth outshines its competition, even within growing data center markets like Sydney and Melbourne. GreenSquareDC's design philosophy is underscored by a rigorous commitment to sustainability. With designs that are water-positive and minimize waste in operations, GreenSquareDC aims to leave no ecological footprints. With a proposed 300 MW wind and solar farm and an energy consumption model that favors density and liquid cooling, GreenSquareDC strives to be a net positive energy consumer. Their approach to constructing data centers from the ground up endorses sustainability and efficiency. Walt's vision for the future of data centers includes traditional cloud computing as well as GPU-enabled data centers. He anticipates a future where sustainability takes center stage, coupled with stringent legislation and accountability. As the industry grapples with the challenges of power supply and demand, especially with the shift toward renewable energy sources, GreenSquareDC is well-equipped to address these challenges due to the strategic advantages of their Perth location and their strong commitment to sustainability. GreenSquareDC's strategic decision to set up their 96 MW campus in Perth, Australia underscores the city's unique advantages, namely its significantly cheaper power pricing and its proximity to Southeast Asia. Their dedication to sustainable design and renewable energy projects manifest in their operations. The future of data centers, according to GreenSquareDC, will see the rise of both traditional cloud computing and GPU-enabled data centers. Their commitment to sustainability and accountability sets them at the forefront of addressing industry challenges and realizing a sustainable future for data centers. Powering Through with Cost-Effective Solutions in PerthSustainability - The Heart of Green Square, DC's Design PhilosophyEnvisioning the Future of Data CentersGreenSquareDC - Unlocking a Sustainable Future for Data Centers

Join us as we take a deep dive into the importance of network connectivity within the data center landscape in our HawkTalk between datacenterHawk Founder & CEO, David Liggitt, and Consuo CEO, Geoff Brewer. This riveting exploration delves into Consuo's groundbreaking work in offering unique connectivity solutions and how data center operators can optimize their network offerings. Get up to speed with the evolving data center market dynamics and learn about the pivotal role AI plays in defining connectivity requirements. Understanding the Importance of Connectivity in the Data Center Industry David Liggitt and Geoff Brewer shed light on the vital role of connectivity within the data center sector. Although power remains crucial, the need for high-performing networks has become increasingly important. Consuo stands out for tackling this challenge head-on, offering distinctive, global connectivity solutions designed to fill gaps in the industry. Thanks to their deep understanding of global networks, Consuo is able to offer customers unique connectivity options and routes. Catering to a Broad Spectrum of Connectivity Requirements Consuo takes pride in their ability to meet the multifaceted connectivity needs across various industries such as finance, manufacturing, pharmaceuticals, and fintech. With these sectors requiring robust and dependable network connectivity, Consuo has perfected the art of offering tailored connectivity solutions that supplement existing networks and offer backup pathways to ensure absolute reliability. Through comprehensive knowledge of network topology and insightful data transparency, Consuo empowers customers to make informed network decisions. Thriving Amidst Market Challenges & Exploiting Emerging Opportunities The conversation enlightens us about the possible limitations due to industry consolidation, potentially affecting routing diversity. Yet, the future shines promisingly for the data center industry with the steady growth of sites and capacity. Consuo aims to seize the opportunities in this upward trajectory, providing intricate and unique connectivity solutions. As AI's influence amplifies, Consuo foresees a swelling demand for connectivity between data center facilities, paving the way for exciting business opportunities. Conclusion: Connectivity is pivotal within the data center industry, and Consuo is blazing a trail with their innovative solutions. By expertly combining network assets, Consuo offers connectivity opportunities rarely found elsewhere. As the industry propels forward, with AI claiming larger stakes, the need for unique and dependable connectivity will rise. To get a closer look at Consuo and their unrivaled expertise in connectivity, visit their website at www.consuo-networks.com.

There is a profound transformation happening in the data center industry, with the push for larger capacities and a shift toward vertical growth. Tom Traugott, SVP of Strategy at EdgeCore, provided insightful details about these industry trends in a recent video interview. Traugott is a veteran of the data center industry, lending his expertise to the field since 2003. With a solid background in commercial real estate, he's successfully transitioned to incorporate this knowledge into the data center real estate territory. His approach at EdgeCore is reflective of this philosophy. As a greenfield platform, EdgeCore emphasizes build-to-suit deals, focusing primarily on multi-building campuses. The data center industry stands on the brink of remarkable innovations that promise to redefine its operational and strategic horizons. From advancements in energy efficiency and sustainability to the implementation of AI and machine learning for predictive maintenance, the sector is looking forward to a future marked by growth and technological sophistication. The industry's rapid expansion brings to light significant challenges in talent acquisition and capacity management. Strategies to address these obstacles include upskilling programs, partnerships with educational institutions, and the adoption of emerging technologies to optimize space utilization and power efficiency. Emerging secondary and tertiary markets are reshaping the landscape for data center development. This section explores the potential of these markets, driven by demand for lower latency and the decentralization of data storage and processing capabilities. Sustainability initiatives and the quest for power efficiency are becoming central themes in the data center industry. This part discusses innovative approaches to renewable energy usage, cooling technologies, and design practices aimed at minimizing environmental impact while optimizing operational performance. Looking forward, the document will examine the pivotal role of data centers in supporting the expanding digital economy. With the increasing reliance on cloud computing, big data analytics, and online services, data centers continue to be the backbone of global connectivity and digital innovation. In summary, this interview with Tom Traugott painted a transformational picture of the data center industry, focusing on its exciting growth, the challenges it faces, and the intriguing opportunities it offers. Stay tuned to our blog for more industry insights and expert opinions. Sector Innovations and the Road AheadNavigating Challenges in Talent Acquisition and Capacity ManagementThe Evolution of Market DynamicsSustainability and Power Efficiency: A Core FocusFuture Perspectives: The Role of Data Centers in a Digitalized World

Introduction to an Industry Leader's Perspective In an insightful conversation, David Liggitt, CEO of datacenterHawk, sat down with Sean Maskell, President and General Manager of Cologix Canada, to discuss the dynamic evolution and promising future of the data center industry. Maskell shared his unique career transition from policing to telecommunications, highlighting his firsthand observations of the industry's growth and its pivotal transformations. Cologix's Strategic Success in Canada Expansion and Focus Cologix, a frontrunner in providing interconnection and colocation services, has significantly impacted the Canadian market. By concentrating on strategic expansions in key urban centers - Montreal, Toronto, and Vancouver - Cologix has positioned itself as an essential player. Montreal has become particularly enticing for cloud providers, attributed to its cost-effective power solutions and commitment to green initiatives. Toronto, recognized as a financial nucleus, appeals to enterprises seeking proximity to cloud services, while Vancouver's recent development surge is driven by scaling operations and rising demands. Overcoming Market Challenges Despite its successes, the Canadian data center landscape faces notable challenges, including space limitations, inflated real estate costs, and the pressing need for advanced interconnection infrastructures.An error occurred during generation. Please try again or contact support if it continues. Cologix's approach, marrying interconnection services with large-scale data center capabilities, offers a comprehensive solution. This unique offering ensures clients benefit from enhanced security, reduced latency, and direct access to cloud on-ramps. The Bright Horizon Ahead Optimism and Opportunities Looking forward, Maskell shared his enthusiastic outlook towards the expansion of edge markets across Canada and the growing significance of cloud and edge computing. He underscores the importance of welcoming new talent into the industry, advocating for engagement through data center tours and active participation in this thriving sector. Call to Action for Emerging Professionals Maskell's encouraging stance serves as a compelling call to action for prospective industry professionals. Cologix's dedication to innovation and its strategic positioning within the market exemplifies the vast opportunities within the data center industry, inviting newcomers to explore and contribute to its ongoing success. Conclusion The dialogue between Liggitt and Maskell illuminates the data center industry's evolving landscape, underscoring Cologix's instrumental role in shaping its future in Canada. Through strategic expansions, addressing market challenges, and fostering industry newcomers, Cologix continues to pave the way for a brighter, more interconnected digital future.

The Architect of Digital Infrastructures: A Look Inside GDC Philippines' Operational Excellence In the electrifying realm of data center operations, strategic vision converges with technological prowess at STT Global Data Centers Philippines. GDC Philippines, under the aegis of Carlo Malana, exemplifies the epitome of innovative excellence in constructing and managing state-of-the-art digital infrastructures. As stakeholders predict a surge in data consumption and storage needs, aligning with an organization that not only understands but also anticipates the trajectory of the digital economy becomes paramount. This piece provides IT professionals and investors a glimpse into how GDC Philippines is sculpting the digital landscape of tomorrow through its unwavering dedication to efficiency, sustainability, and cutting-edge technologies. Pioneering Technological Innovations At the forefront of technological advancements, GDC Philippines integrates next-generation technologies to stay ahead in the competitive landscape. The company's emphasis on employing robotics and fiber optic innovations ensures peak operational efficiency and sets a new benchmark in data center services. Under Malana's guidance, GDC Philippines remains committed to innovation, focusing on AI integration to bolster industries reliant on high-speed, data-driven decisions. Strategic Sustainable Growth Sustainability is not just a buzzword for GDC Philippines; it is an operational imperative. The strategic implementation of energy-efficient systems and the adoption of renewable energy are at the core of the company’s growth plans. Reflecting a broader vision, the integration of ESG goals showcases GDC Philippines' dedication to responsible expansion while minimizing environmental impact. Expansive Vision for the Future GDC Philippines is unwavering in its commitment to extending its reach within the region. The upcoming expansion with a new data center adjacent to the Fairview site exemplifies this vision, catering to burgeoning demands from both hyperscale and enterprise sectors. Their forward-looking approach anticipates the increased reliance on AI technology, positioning GDC Philippines to deliver robust support to industries evolving with this transformative tool. In an industry that relentlessly advances toward an increasingly digital future, STT Global Data Centers Philippines stands out as a beacon of innovation and sustainability. Our dialogue with CEO Carlo Malana has shed light on a strategic path that promises robust infrastructure, groundbreaking technologies, and environmentally conscious growth. As pioneers in the data center space, GDC Philippines is not merely following global trends; they are actively setting them. Investors and IT professionals looking to stay ahead of the curve will find a partnership with GDC Philippines to be both a sound investment and a strategic alliance in the digital era.

In the dynamic landscape of digital infrastructure, one approach is standing apart for its flexibility, scalability, and efficiency, marking a pivotal shift in the industry - MODULAR Data Centers. The MODULAR Approach MODULAR Data Centers, a player in the Latin American market and based in Brazil, is causing ripples in the industry. The company, initially an engineering firm, has evolved into a game-changer by focusing on reducing the time to market and bridging the supply-demand gap in data center infrastructure. What makes MODULAR Data Centers stand out is the reduction in risk and optimization of capital. Given the speed and scale at which the digital world is evolving, companies are often apprehensive about large upfront investments. A modular approach addresses this concern, starting with a smaller footprint that allows for future expansion. This enables businesses to make informed and strategic decisions, without being burdened by massive initial expenditure. What makes MODULAR Data Centers stand out is the reduction in risk and optimization of capital. Given the speed and scale at which the digital world is evolving, companies are often apprehensive about large upfront investments. A modular approach addresses this concern, starting with a smaller footprint that allows for future expansion. This enables businesses to make informed and strategic decisions, without being burdened by massive initial expenditure. Delivering Quality and Reliability MODULAR Data Centers is not just about flexibility and scalability. The company's commitment to supporting mission-critical environments through reliable and stable solutions is evident. By customizing their product to meet specific client requirements, they provide a robust operation. Their team, comprising experienced engineers and data center operators, infuses their expertise into delivering high-quality digital infrastructure that meets the changing and growing demands of the industry. Expanding Horizons and Shaping the Future Looking ahead, MODULAR Data Centers envisions a future where modular solutions become the mainstream approach to building large-scale data centers. They are dedicated to expanding their presence in Latin America, specifically in Brazil, Mexico, Chile, and India. Their plans also include exploring opportunities in the United States and other regions. In a world that's rapidly transforming digitally, the demand for data center capacity is skyrocketing. MODULAR data centers offer a solution to this growing need, presenting a flexible, scalable, and efficient option. MODULAR Data Centers, with its focus on time to market, scalability, reliability, and quality, is indeed helping guide the future of the modular data center industry.

Anticipating the Evolving Landscape of Data Centers in 2024 The data center industry is poised for a transformation in 2024, marked by significant growth, regional expansions, and emerging technological trends. A panel discussion led by the datacenterHawk Global Regional Director team gathered from across Latin America, Asia Pacific, EMEA, and North America, providing insights into the trends shaping the global data center landscape. Regional Insights and Growth Predictions Latin America: Latin America has witnessed substantial growth, especially in markets traditionally underserved. Despite power constraints affecting project timelines, the region recorded a remarkable 38% growth in commissioned power in the first three quarters of the year. Future prospects highlight emerging secondary markets like Rio and Bogota, hinting at a diversification beyond primary cities. Asia Pacific: APAC, once concentrated in a few key regions, is now expanding due to power scarcity in Singapore and data residency rules. The demand for data centers is driving exploration into previously untapped areas, necessitating adaptations in infrastructure design to accommodate smaller-scale but higher-density demands. EMEA: The Middle East is projected to experience rapid growth, becoming a focal point due to its cheaper power rates. Sustainability and renewable energy initiatives are at the forefront, influencing location decisions. The Nordics emerge as a hub due to lower power costs, while the Middle East is seen as bridging the supply-demand gap. North America: North America's evolution sees a shift from bringing power to data centers to bringing data centers to power sources. Regions like Atlanta and Dallas witness remarkable colocation growth, while future trends hint at diversified locations like Lancaster, Texas, and Council Bluffs, Iowa, catering to Hyperscale user needs. Trends Shaping the Future Diversification and Secondary Markets: Secondary markets in various regions are gaining attention due to their potential for growth. Rio, Bogota, and emerging markets like Madrid, Barcelona, and Milan are becoming key players due to land banking and growing hyperscale interest. Technological Innovations: The surge in demand for higher-density computing is driving innovation in liquid cooling technologies. Companies are exploring liquid-cooled data centers to manage higher densities effectively and efficiently, leading to a paradigm shift in data center design and engineering. Sustainability and Renewable Energy: Across regions, a commitment to sustainability prevails. Many have pledged to achieve data center neutrality by 2030, emphasizing the use of renewable energy. Governments are offering incentives to promote digital economy growth while focusing on environmental sustainability. Looking Ahead to 2024 Despite challenges and complexities in infrastructure development, the panel remains optimistic about the future of the data center industry. The discussion highlighted the importance of robust infrastructure in the functioning of societies worldwide, underscoring the pivotal role data centers play in our interconnected world. The anticipation of emerging markets, technological advancements, and a growing emphasis on sustainability presents a dynamic landscape for the data center industry. With an array of challenges and opportunities, the industry remains poised for continued evolution and expansion in the year ahead. As our industry experts prepare to add new markets to the datacenterHawk platform, the excitement and prospects for 2024 are palpable. The team encourages engagement and collaboration, inviting stakeholders to join the journey in shaping the future of data centers.

Pioneering Path: From Google to Crane Data Centers In an illuminating podcast conversation, Matt Pfile, the visionary behind Crane Data Centers, shared his transformative journey from a significant tenure at Google to founding Crane. Matt's pivotal role at Google, focusing on network and data center acquisitions for over a decade, offered invaluable insights into the industry's scale and long-term perspectives, laying a robust foundation for his leadership at Crane. Industry Metamorphosis: The Evolution of Scale The dialogue vividly highlighted the industry's paradigm shift, notably the evolving definition of scale. Matt articulated how customer demands surged from 1-5 to 5-20 and even up to 200 megawatts, signaling a dramatic market transformation. This escalating demand, encompassing both hyperscalers and middle-scale buyers, underscored the challenges and opportunities propelling the data industry into an era of unparalleled growth. Sustainable Innovation: Crane's Eco-Focused Vision Matt emphasized Crane Data Centers' unique vision centered around sustainability. From pioneering site selection methods using recycled water to construction methodologies prioritizing renewable inputs and LEED-certified facilities, Crane's commitment to eco-friendly solutions stood out. The discussion also navigated Crane's strategic market approach, targeting major data hubs while gearing up for the demands of ML and AI-driven workloads. Agile Futures: Crane's Adaptive Framework The conversation shed light on Crane's adaptability and future-ready strategies. Through a strategic separation of operating and property companies, Crane ensures nimble responses to customer needs without capital constraints. Positioned as an innovative force in the data infrastructure landscape, Crane stands ready to navigate industry evolution, promising groundbreaking contributions in the coming years.

The data center industry is undergoing a significant transformation, with new technologies and market demands leading the charge. In this episode, Mike and David discuss these changes—focusing on the impact of artificial intelligence (AI) on the data center space. The Impact of AI on the Data Center Space AI is having a profound impact on the data center industry. Major tech companies like Microsoft, Google, and Amazon have made substantial investments in AI infrastructure. This surge in investment has led to an increasing demand for data center power and space, driven by AI applications. AI workloads have unique characteristics which are reshaping the industry. Servers are becoming denser, with some reaching up to 100+ KW per rack. This shift presents challenges, including the need for innovative cooling solutions and strategic location choices for data centers. Factors such as power availability, connectivity, tax incentives, and labor force come into play when deciding on these locations. Pricing Impact and the Need for Due Diligence As AI demand continues to grow, it significantly impacts the data center industry's pricing structure. Rates have increased considerably, driven by new companies willing to pay higher prices per KW per month to secure power and de-risk their investments. The hosts highlight the creative evolution in deal structures, which show a departure from traditional leasing increments. However, amid announcements of massive AI-related data center projects, they also caution about the need for due diligence in evaluating the actual commitments made by companies. In conclusion, the data center industry is becoming increasingly complex. With the rise of AI and hyperscale computing, the landscape is evolving rapidly, and keeping up with these changes is crucial. datacenterHawk's platform aims to provide the insights and tools needed for decision-makers to navigate this dynamic industry successfully. Stay informed, invest wisely, and remember—knowledge is power in the data center space.

In a recent insightful conversation, Afonso Salema, the CEO of Start Campus discussed the future of data centers and how they are set to evolve over the next five to ten years. The main takeaway from this conversation was the role of connectivity, as it is predicted to significantly influence the evolution of data centers. With the expected explosion of connectivity across the globe and the emergence of low orbit satellites, data centers' interaction will not just be on a standalone basis but will be intricately linked to each other. The CEO also highlighted some new developments being built around the world, including the creation of more nodes, albeit smaller ones, with larger capacity behind them to service these nodes. This development is expected to enhance user experience and drive other connectivity-related advancements. Beyond the sheer volume of data being generated each year, another fundamental driver that is shaping the future of data centers is geopolitics. The CEO explained that the demand for a more resilient and tighter connectivity mesh is increasing to prevent potential global scale issues. Lastly, we touch on the globalization of the industry, with micro trends occurring in various regions yet sharing many of the same challenges. Both sustainability and connectivity are identified as key factors that will drive industry efficiency. The conversation concluded with Salema expressing great enthusiasm about the progress of Start Campus and inviting listeners to learn more via their website. The discussion was a valuable glimpse into the future of data centers, highlighting the central role of connectivity and the global alignment of industry challenges and solutions.

Explore the burgeoning digital landscape in LATAM, the untapped opportunities awaiting discovery, and hear why Mexico might just outpace Brazil in the digital race. In this insightful discussion, Santiago Suinaga, a key figure in the LATAM digital sphere, sheds light on the fascinating dynamics of the rapidly evolving digital landscape in Latin America, with a particular focus on Mexico and Brazil. The conversation highlights the massive growth witnessed in the region's digital industry over the last three to five years. The keynote points out that this growth is not a fleeting phenomenon. Instead, it's a stepping stone that opens up opportunities for the next wave of expansion in the coming years. The discussion centers around the interplay between the need for computational capabilities and energy availability in the market. Suinaga perceives immense opportunities in markets that have been traditionally overlooked due to their lack of energy resources. These less-explored markets have much to offer in terms of cost-effectiveness and potential growth. The conversation draws to a close with a comparison between Brazil and Mexico's digital markets. Despite Brazil's robust economy and digital market, Mexico's geographical proximity to the U.S. is speculated to put Mexico in a unique position to harness unprecedented growth and potentially outpace Brazil. --- Explora el emergente panorama digital en LATAM, las oportunidades sin explotar que esperan ser descubiertas, ¡y entérate de por qué México podría superar a Brasil en la carrera digital! En esta perspicaz discusión, Santiago Suinaga, una figura clave en la esfera digital de LATAM, arroja luz sobre la fascinante dinámica del panorama digital en rápida evolución en América Latina, con un enfoque particular en México y Brasil. La conversación destaca el enorme crecimiento presenciado en la industria digital de la región durante los últimos tres a cinco años. El orador principal señala que este crecimiento no es un fenómeno fugaz. Por el contrario, es un trampolín que abre oportunidades para la próxima ola de expansión en los próximos años. La discusión se centra en la interacción entre la necesidad de capacidades computacionales y la disponibilidad de energía en el mercado. Suinaga percibe inmensas oportunidades en los mercados que tradicionalmente se han pasado por alto debido a su falta de recursos energéticos. Estos mercados menos explorados tienen mucho que ofrecer en términos de rentabilidad y crecimiento potencial. La conversación concluye con una comparación entre los mercados digitales de Brasil y México. A pesar de la robusta economía y mercado digital de Brasil, se especula que la proximidad geográfica de México con los EE.UU. coloca a México en una posición única para aprovechar un crecimiento sin precedentes y potencialmente superar a Brasil.

The global data center industry is witnessing an unprecedented surge, with Querétaro, Mexico emerging as a key player in this expansion. In a recent interactive session, Steve Sasse, the Regional Director for Data Center Hawk Latin America, and Ed Pastor, the President of Data Center Consultants of Mexico (DCM), delve into the rapid advancement and future potential of the data center market in Querétaro. The Rise of Data Centers in Querétaro Querétaro, a Mexican region, has experienced a significant upswing in its data center industry in the past few years. At present, it commands nearly 95 megawatts of commissioned power. Yet, the market is exhibiting a mounting demand for power, estimated to be around 700 megawatts, signifying immense growth opportunities for Querétaro. Why Querétaro is a Favored Destination for Data Centers Steve and Ed explore the reasons behind Querétaro's appeal as a preferred location for data center establishment over Mexico City, located just 120 miles to the south. The key factors include: Ease of Access: Navigating through Mexico City's infamous traffic and logistical hurdles can be a deterrent for data center build-outs. Querétaro, in contrast, offers less complicated accessibility. Talented Workforce: The workforce in Mexico City mirrors the high caliber of talent seen in New York City. The local labor force is recognized for its hard work and commitment. Safety and Security: Querétaro offers a secure working and living environment, making it an optimal choice for businesses and their employees. Economical Land Prices: Land costs in Querétaro are significantly less than in Mexico City, making it a cost-effective choice for data center initiatives. Power Supply: Querétaro is making commendable progress in resolving power supply issues. There's a guarantee from the government to ensure the necessary power is accessible to facilitate this burgeoning industry. Specific Initiatives in Querétaro Ed Pastor notes that the promised power supply has been received for two specific locations in Querétaro, indicating that power-related challenges are being progressively addressed, rendering Querétaro increasingly suitable for data center initiatives. The Road Ahead for Querétaro's Data Centers As they look to the future, Steve and Ed forecast sustained growth in Querétaro's data center market. They feel the market's evolution will hinge on aspects like land price trends, alternate power sources (e.g., solar and cogeneration), and enhancements in infrastructure. Importantly, hopes are high that the government's initiatives will meet the market's expectations. Ed Pastor also alludes to a promising project that amalgamates solar energy, cogeneration, data centers, industry, and an academic center within a large-scale industrial park. This ambitious venture could unequivocally elevate Querétaro's standing as a data center powerhouse. Conclusion Querétaro, Mexico, is poised to become an influential force in the global data center industry. With its growth potential and advantageous conditions, it's an appealing locale for data center development. As power supply constraints are being mitigated and infrastructure enhancements are in progress, Querétaro's data center future appears bright. We will continue to monitor this evolving market and keep you updated.

The landscape of data centers is rapidly evolving, and the power market plays a crucial role in this transformation. In our latest video, we get the opportunity to delve deeper into this topic with Dan Crosby, the Founder & CEO of Legend Energy Advisors. Crosby, an industry expert, provides an in-depth perspective on the interdependence of data centers and power infrastructure, shedding light on the increasing significance of active participation by data centers in the power market. He asserts that an ideal data center environment should not only have reliable access to power but also be capable of tactically managing interactions with the market. Our conversation further explores the growing relevance of power density and on-site generation. Crosby emphasized that with the rising penetration of renewable energy, it's essential for data centers to adapt accordingly. He advocated for data centers to play a proactive role in power management, even sharing instances when some data centers have returned power back to the grid during energy crises. Crosby also touched upon the shifting responsibility from data center operators to tenants. He highlighted the potential cost savings in power rates that could be achieved by responding to catastrophic events or price spikes in real-time. According to him, such a response strategy enables data centers to enhance their resilience, reduce costs, and be better corporate citizens and grid participants. In conclusion, Crosby stresses the importance of understanding grid dynamics and gaining control over energy intensity. He believes that these factors can unlock significant benefits for data centers, including cost savings and increased resilience. Watch the full interview to get more insights from Dan Crosby on the evolving role of data centers in the power market, especially in the context of green energy. As always, we are committed to providing you with the most accurate and relevant information from industry leaders. Stay tuned for more engaging dialogues.

In a recent interaction, we were privileged to have an insightful conversation with Craig Huffman, the co-founder and CEO of Metro Edge. Huffman, a seasoned professional in the digital infrastructure and data center industry, shared his views on the sector's current landscape, future opportunities, and prevailing challenges. This dialogue aimed at IT professionals and investors, was not just informative but also underscored the need for robust engagement between the industry and the communities it serves. One of the key takeaways from our discussion was Huffman's emphasis on education. He believes that there is a pressing need to foster a stronger connection between schools and the technology sector. The idea is to spark interest and understanding about the industry among young minds, which could potentially lead to more intentional career paths in technology and data centers. Huffman used a personal anecdote to illustrate this point - he kindled his son's curiosity about data centers by drawing a link between his interest in Xbox gaming and the underlying technology. By doing so, he was able to demonstrate how everyday interests are intertwined with the world of data centers and digital infrastructure. We also delved into the realm of Artificial Intelligence (AI). Huffman emphasized the disruptive potential AI holds for various job sectors and stressed the importance of proactive preparation for these changes. In this context, Huffman highlighted the commendable efforts of organizations such as AI Masons. This group provides valuable educational resources to college students and has joined forces with Metro Edge as part of their social impact plan. Huffman strongly advocates for a deep understanding and investment in digital infrastructure. He believes that by doing so, we can better equip tomorrow's workforce for a tech-centric future. For those interested in learning more about Metro Edge's work and their social impact plan, Huffman recommends visiting their official website. Wrapping up our conversation, Huffman expressed his appreciation for the opportunity to share his insights with our audience. He conveyed his eagerness for future discussions that continue to explore and expand on these critical industry topics. As always, we strive to bring you the most accurate and relevant information from industry leaders like Craig Huffman. We understand that the data center industry is a complex one, and we're committed to providing clear, authoritative content that speaks directly to you, our valued readers. Stay tuned for more such engaging dialogues.

Explore a groundbreaking quantum solution for data center infrastructure. We recently spoke with Tony Grayson, a tech industry innovator, about his groundbreaking quantum solution for data center infrastructure. Tony's journey began with a unique background and a desire for more family time after a successful career in the U.S. Navy. In this blog post, we'll explore the insights shared by Tony and delve into the fascinating concept behind his quantum solution. An Unconventional Journey to Tech Tony Grayson's career took a unique path as he transitioned from a 21-year tenure in the U.S. Navy, where he achieved his lifelong goal of commanding his own submarine. Craving more family time, Tony joined Facebook and later Oracle, where he managed physical infrastructure. It was at Oracle where he encountered a significant challenge—fitting the racks required for Oracle Cloud into existing Enterprise Data Centers. This obstacle ignited Tony's passion for creating an "Oracle in a box" solution, ultimately leading him to his current project. Unveiling the Quantum Solution Tony's vision materialized through a Compass owned company called Edge Point. With their support, Tony developed the concept of an edge quantum solution, designed to address concerns such as security, privacy, latency, and the desire for physical proximity to servers. This distributed architecture of network nodes and racks, deployable anywhere from the Arctic to the desert, represents the future of data center infrastructure. The Innovative Concept of Quantum Solutions While the industry often concentrates on large hyperscale data centers, Tony's quantum solution presents a novel approach. It aims to simplify data center deployment and make it customizable, catering to specific requirements while eliminating extensive site selection. By offering these solutions as a service, Tony's team can manufacture, deploy, and operate the units, allowing clients to focus on their core business while leveraging the best data center solution available. Revolutionizing Sustainability, Strength, and Customization To overcome traditional data center infrastructure limitations, Tony and his team reimagined their quantum solution's design. They emphasized sustainability by adopting a composite material that not only reduces carbon emissions but also provides superior strength. The modular design of these units enables mass customization, akin to the automotive industry, optimizing supply chains and ensuring cost-effectiveness without compromising quality. The Future of Quantum Solutions Tony's quantum solution offers unprecedented flexibility for data center infrastructure due to its rapid deployment and easy relocation capabilities. These mobile data centers can be used in various scenarios, such as hubs for rural broadband expansion, supporting fixed wireless telecom networks, and enabling monetization of land, power, and fiber resources. Additionally, they present a viable alternative to traditional on-premises infrastructure for companies seeking to scale without fully migrating to the cloud. Conclusion Tony Grayson's quantum solution signifies a transformative leap in data center infrastructure. By integrating sustainability, strength, customization, and mobility, his team has crafted a solution that meets the industry's evolving demands. Whether supporting remote areas with reliable connectivity or providing scalable options for businesses seeking on-premises infrastructure, quantum solutions are set to shape the future of data centers. With Tony's vision and ongoing advancements in technology, the possibilities for quantum solutions are limitless.

The Latin America data center market is a vibrant and evolving space with its own unique opportunities and challenges. In this video, we explore insights shared by Steve Sasse, Datacenter Hawk's regional director for Latin America, on the region's data center landscape. With extensive experience in the telecom industry and deep knowledge of the Latin American market, Steve offers valuable perspectives on navigating this fast-growing region. Understanding the Latin American Market Companies must adapt to various laws and regulations across different countries in Latin America. One critical factor to consider is the inflation rate, which varies across the region. Providers often incorporate price increases into their contracts to mitigate the impact of inflation. Additionally, currency devaluation is common, requiring careful consideration of contract currency to protect against potential losses. Unique Connectivity Challenges Latin America faces connectivity challenges due to limited intra-regional connectivity. While markets like Brazil and Chile have established hyperscale cloud nodes, the lack of interconnection between countries within the region hampers low-latency connectivity. To address this, hyperscale providers are now focusing on establishing localized or regional cloud nodes to improve connectivity and reduce latency. Primary Markets and Data Center Density Data center density is concentrated in primary markets, usually the capital cities or largest metropolitan areas. Secondary markets are limited, with some existing primarily due to submarine cable capacity and landings. Despite the presence of secondary markets, data center activity remains concentrated in the largest metropolitan areas. Addressing Underdeveloped Digital Infrastructure Compared to the United States and the United Kingdom, Latin America has underdeveloped digital infrastructure, highlighting the potential for growth and investment in the region's data center market. This emphasizes the need for extensive infrastructure development to improve connectivity and reduce latency. The Rising Data Center Hub: Mexico Mexico is emerging as a thriving market in Latin America, witnessing impressive data center construction and expansion. The city of Querétaro is gaining attention as a burgeoning data center hub, with growing data center ecosystem. Notably, Mexico's fiber connectivity is primarily terrestrial, unlike other Latin American countries, which rely on submarine cables. Conclusion Latin America's data center market presents unique opportunities and challenges. As the region continues to develop its digital infrastructure, companies must adapt to diverse laws, regulations, and market conditions. Addressing connectivity challenges and establishing localized cloud nodes are crucial for efficient data transmission within Latin America. With Mexico emerging as a significant player in the market, the region is poised for further expansion, making it an exciting space for data center investment and innovation.

With the rise in demand, data center pricing has become a topic of focus for many organizations Factors Affecting Data Center Pricing The pricing of data centers is determined by several factors, including location, scalability, security, reliability, and latency. Location plays a significant role in pricing, with some areas commanding a premium due to their proximity to high-demand markets or access to renewable energy sources. Scalability is another vital factor, as organizations need to be able to scale their capacity quickly and without service interruptions. Security, reliability, and latency are also essential considerations, as downtime and data breaches can have significant financial and reputational consequences. Impact of Market Dynamics Data center pricing is also influenced by market dynamics, such as supply and demand, technological advancement, and regulatory changes. The rapid pace of technological advancement means that data center operators need to invest in new infrastructure continually. This infrastructure must also comply with regulations governing data privacy and security, which can add to the overall cost of operations. These factors, coupled with the current demand-supply imbalance, mean that pricing is likely to continue to rise for the next few years. Conclusion The data center industry is in the midst of unprecedented change, with new market dynamics, technological advancements, and regulatory requirements shaping the pricing landscape. Organizations must carefully consider their data center needs, evaluate the factors that influence pricing, and build strong relationships with data center operators to negotiate favorable terms. The road ahead is uncertain, but businesses that take a proactive approach to data center pricing will be better equipped to navigate this period of change.

The Dallas market has become a major hub for data centers in recent years. This is due to its strong telecom infrastructure, reliable power supply and plenty of space that makes it an ideal place to build large-scale data center facilities. The city of Dallas has embraced this development, with a number of new purpose-built data centers popping up in the area. These data centers are home to a range of services, from cloud computing and colocation to dedicated hosting and disaster recovery. Dallas is becoming increasingly popular as an option for cloud providers and enterprise companies looking to keep their data safe and secure in the region. Overall, the market for Dallas data centers is constantly evolving and growing. With more companies looking to move their operations into the region, we can expect to see the Dallas data center market continue growing in the long run. This is because of its reliable infrastructure and connectivity, as well as its openness to new developments. Dallas is a great place for businesses to build out their IT operations, and with the right investments it could easily become one of the top data center hubs in the world.

The APAC data center region is on a path of growth. The data center industry is a complex and constantly evolving field that requires specialized knowledge and skills, especially in the APAC region. As the data center demand continues to grow, so too has the need for investment in site acquisition, site preparation, hardware, and software. This increased capital cost is particularly evident in second-tier markets or those areas not previously utilized for data center development all over the world and especially in the APAC region. The next 3 to 5 years will see continued growth and evolution in the data center industry as new technologies, such as AI and machine learning are integrated, and new markets develop. This period of rapid change presents a great opportunity for those willing to stay informed and adaptive to the changing landscape. The data center industry will continue to provide those passionate about their craft with endless opportunities to grow, innovate, and make an impact on the world around them. With continued investment in research and development, advocacy for sustainability initiatives, international collaborations, and education, the field can only continue to expand and diversify. For those willing to stay informed and embrace change, the future of data centers looks bright.

In this podcast, we explore some of the key predictions for the data center industry in 2023, including difficulty in delivery, pull back from larger users, lease price increases, international expansion, and secondary market growth. By understanding these trends, data center operators and businesses can better prepare for the future and take advantage of new opportunities. 0:00 - Intro  0:55 - 2022 predictions review   6:19 - 2023 predictions overview  7:14 - Difficulty in Delivery  9:27 - Pull Back from Larger Users  12:06 - Price Increases on Retail, Wholesale, and Hyperscale  14:55 - Companies Expanding Internationally  19:22 - Secondary vs Primary Market Growth   23:15 - Closing Thoughts from David Overall, 2023 is shaping up to be an exciting year for the data center industry. And now more than ever, it is crucial for data center operators and businesses to stay up-to-date on these trends and developments in order to remain competitive and take advantage of new opportunities. By doing so, they can ensure success and continue to drive the industry forward. Check out our Insight tool to get deep analysis and trends updated each quarter on global data center markets.

We recently sat down with Andy Stewart from Evoque Data Centers to discuss the challenges and progress of technology companies when it comes to infrastructure planning. We discussed how many tech companies nowadays require large amounts of power and why they need a partner who not only provides solutions for large-scale projects but also offers long-term planning and budgeting solutions. This is what Evoque calls “spend agility”. We also discussed the importance of sustainability, with renewable power being a major trend in data centers today. Andy believes that companies are looking for ways to reduce their carbon footprints and increase energy efficiency. He also noted that data center campuses are growing larger and more complex, meaning they need to be designed with sustainability in mind. Andy predicts that companies will continue to invest heavily in renewable solutions for their data centers over the next few years. With this trend becoming more popular among tech companies, Andy believes that the industry will continue to move towards a more sustainable future.  A big thanks to Andy for joining us and sharing his insights! It was great to complete the trilogy from a discussion perspective and we look forward to the next one.

As data centers have continued to shift and grow, the data center industry has had to adapt. Along with this growth, new opportunities and challenges have arisen for businesses in the space. In order to stay ahead of the curve, it's important for companies to be aware of these changes and how they can impact their business. In this video discussion with Randy Rowland, COO of Cyxtera, we discussed some of the latest changes in the data center industry and how businesses like Cyxtera have been able to adapt and change with them. #1 Data Centers are Shifting East For a long time, North America has been home to the majority of data centers. However, that is starting to change. As data centers continue to migrate eastward, Asia is quickly becoming a major player in the space. This shift is largely being driven by two factors: first, rising demand from Asian companies and governments; and second, falling costs in Asia relative to other regions. As a result of this migration, businesses need to start paying attention to new markets like China and India if they want to remain competitive in the data center space.  #2 The Rise of Edge Computing  Another trend that is impacting the data center industry is edge computing. Edge computing refers to the practice of moving processing power closer to where it is needed most. This is often done to improve performance or reduce latency. As the internet of things (IoT) continues to grow, the demand for edge computing is expected to increase. This is because devices that are part of the IoT often need to communicate with data centers in real-time. By moving processing power closer to these devices, businesses can ensure that data is processed quickly and efficiently. #3 Data Centers are Getting Greener  As awareness of the environmental impact of data centers has grown, so too has the pressure on businesses to operate in a more sustainable way. As a result, many data centers are now adopting green practices, such as using renewable energy, recycling waste heat, and using more efficient cooling systems. Adopting these practices not only helps to reduce the environmental impact of data centers, but can also lead to cost savings. As energy costs continue to rise, businesses that have adopted green practices will be better positioned to remain profitable. #4 The Cloud is Here to Stay  The cloud has caused some big changes in the data center industry, and its impact is only expected to grow in the years to come. The cloud offers a number of advantages over traditional data center models, including increased flexibility, scalability, and cost-efficiency. As a result, more and more businesses are moving to the cloud.  The cloud is also having a major impact on the way data centers are designed and operated. As more businesses move to the cloud, data centers are becoming more standardized and simplified. This trend is expected to continue as the cloud becomes an increasingly integral part of the data center industry. Looking to the future, it's clear that the data center industry is undergoing a period of major change. Businesses that are able to adapt and take advantage of these changes will be well-positioned for success.

The data center industry is in the midst of some major changes. Here are five of the biggest shifts that you need to know about. Timing: The data center industry is facing a shift in timing, as developers are doing what they can to try to keep up with the demand. Providers have a goal to sign leases which is leading to a land rush dynamic, as companies are attempting to lock in space sooner rather than later. This rush is being driven by the need for reliable and consistent power, as well as the rise of cloud services. One example of this can be seen in Northern Virginia. This is a historically reliable market, but with recent power delivery challenges, providers are looking to submarkets around Ashburn and even other major market markets for opportunity. Pricing: The industry is also seeing a shift in pricing as providers are raising rates and customers are becoming more selective. This shift is being driven by the increasing costs of operating data centers, which is being passed on to customers. In some markets, prices are increasing by as much as 20%. Due to this high demand, data center lease rates are coming at a premium rate. Types of development: One of the major types of development changes occurring in the data center industry is an increase in build-to-suit (BTS) projects. In the past, most data center developments were either owner-occupied or speculative builds that were subsequently leased out. However, BTS projects are becoming more common as companies look for turnkey solutions that meet their specific needs. This shift is being driven by the increasing complexity of data center operations, which has made it more difficult for companies to find space that meets their requirements. International Focus: Another change in the data center industry is a shift in focus from domestic to international markets. In the past, most data center development was concentrated in North America. However, this is changing as companies look to expand their operations into new markets. This shift is being driven by the increasing global nature of business, which has made it necessary for companies to have a presence in multiple countries. Site Selection: The data center industry is also seeing a change in site selection criteria. In the past, most data center development was concentrated in urban areas. However, this is changing as companies look to lower their costs by locating data centers in cheaper, less-developed areas. This shift is being driven by the increasing costs of operating data centers in urban areas, which has made it more expensive for companies to locate their facilities there. These are five major shifts that are occurring in the data center industry. Each of these changes are driven by a different factor, but they all have one thing in common: they are all making it necessary for companies to adapt their operations to meet the changing demands of the market. As the data center industry continues to evolve, these shifts will continue to shape the way that companies do business.

The North American data center industry is expected to experience significant growth in the next few years. There are several factors driving this growth, including the rise of big data and cloud computing, and the increasing demand for colocation services. In this blog post, we will take a closer look at the North American data center market and explore some of the key drivers behind its growth. The data center industry is growing rapidly in North America, thanks to the increasing demand for cloud services. As the world continues to grapple with the ongoing pandemic, the data center user is increasingly turning to cloud technologies to meet their ever-changing needs. The pandemic has created a surge in demand for data storage and processing power as businesses strive to remain agile and responsive in the face of unprecedented challenges. At the same time, the pandemic has led to a scarcity of capacity in some data center environments, as providers struggle to keep up with elevated demand. As a result, the data center user is increasingly turning to cloud providers for their data storage and processing needs. While the pandemic has created challenges for data center users, it has also presented opportunities for cloud providers to expand their reach and address the needs of a new generation of data center users. With the increasing popularity of cloud computing, many businesses are looking to take advantage of the scalability and flexibility of this type of infrastructure. However, migrating data and workloads to the cloud can be a daunting task. There are a number of factors to consider, such as data security, compliance, and performance. In addition, many businesses are reluctant to give up control of their data and applications. As a result, there is a growing demand for data center services that can help businesses make the transition to the cloud. These services can provide the expertise and resources needed to plan, design, and implement a successful cloud migration. In addition, they can also help businesses manage and optimize their data center operations. As more businesses move to the cloud, data center services will become increasingly important. Data centers are becoming more efficient due to new technology and design innovations. Data centers are the backbone of the modern economy, housing the servers and networking equipment that power our online world. As data demands have grown, so too have data center energy requirements. However, data centers are becoming more efficient due to new technology and design innovations. By using data center management software, operators can monitor server utilization and make real-time adjustments to conserve energy. New server designs are incorporating energy-saving features such as advanced cooling systems and low-power processors. Additionally, data center operators are increasingly looking to renewable energy sources to power their facilities. By using solar, wind, or hydro power, data centers can reduce their reliance on traditional energy sources and help to reduce greenhouse gas emissions. As the data center industry continues to grow, we can expect to see even more innovation in energy-saving technologies. The future looks bright for the data center industry, as demand for cloud services continues to grow. The data center industry is poised for strong growth in the coming years, as demand for cloud services continues to increase. This is good news for data center operators, as they will be able to capitalize on this growing market. In order to meet this demand, data centers will need to expand their capacity and invest in new technologies. This will require a significant amount of capital, but the potential return on investment is high. The future looks bright for the data center industry. If you're looking for a data center information in North America, Europe, or APAC, we've got you covered. Be sure to check out our insigh

Get a 15 minute demo of our platform: https://lp.datacenterhawk.com/request-a-demo?utm_source=youtube&utm_medium=youtube&utm_campaign=demo ––––– In this episode of our series “Big Topics”, we are discussing data center investing with Josh Pang, Head of Digital Infrastructure for Carlyle Infrastructure Group. Carlyle is a global investment firm with over $300B of assets under management and Josh has over 15 years experience in infrastructure investment.  In this conversation, we cover several unique variables in data center investment. Current Data Center Investing Environment Valuations multiples remain high across the data center sector. The pace has accelerated as investors gain confidence in the long term trend supporting data center growth and demand. With record high valuations, investors are utilizing a buy-and-build” strategy for speed to market. Secondary EU and APAC markets are garnering more demand as well. Edge Computing is starting to show profitable and sustainable use cases due to densification of networks, lower latency deployments, and proliferation of fiber capacity. Sustainability and Power Constraints Demand for green data centers is growing. Environmental, Social, and Governance (ESG) is becoming a focus across the industry. Carlyle prioritizes their focus on green energy and has partnered Birch Infrastructure for green data center solutions. Many approaches are being utilized to manage power more effectively to reduce consumption in light of emerging constraints. Increased demand is expected in spite of various challenges in the industry.  Please share and like this video if you found this information helpful and be sure to stay tuned for our next episode!

Senior Vice President of Advisory & Transaction Services at CBRE, Brant Bernet discusses the history, current key components, and future trends in data center site selection. In the first episode of our series “Big Topics”, David is discussing data center site selection with an expert on this topic, Senior Vice President of Advisory & Transaction Services at CBRE, Brant Bernet. With decades of experience in data center real estate, Brant walks through the history of site selection, key considerations in site selection, and the future of data center site selection. History of Data Center Real Estate Innovation has improved the experience of site section in the data center real estate market. In earlier years of the industry, brokers would fly to proposed locations with a “toolbox” stocked with multiple items that are now all replaced by a smartphone. Tools such as Google Earth and Fiber Locator have reduced the need for physical tours and simplified connectivity research.  Key Components of Data Center Site Selection Colocation providers, hyperscale users, and crypto miners are driving data center real estate market development. The need for large land parcels and a pathway for the largest power requirements in industry history are creating challenges in site selection. Land parcels of this size can only be found in certain areas and are decreasing in volume which is pushing demand to secondary markets. Due to rising land costs in response to the pandemic and increasing power demand, clients have a desire to move quickly in site selection. To do so, clients are utilizing land banking and are seeking powered shells or sites to scale rapidly. Users are also less opposed to traditional risks when factors such as connectivity, location, and availability are in their favor. Future Data Center Site Selection Trends As costs go down, opportunities for renewable energy will be attractive to clients in the future. Improvements in construction and volume of demand will lead to the selection of sites previously not preferred. Tertiary markets will continue to take on the burden of growth in response to the unwavering demand.  Please share and like this this video if you found this information helpful and be sure to stay tuned for our next episode on data center construction!

What is a Hyperscale Data Center? With the different types of data centers, here’s how we can clarify exactly what we’re talking about: A data center is a building that houses an organization's servers and IT equipment. There are private or enterprise data centers that specifically serve as a resource for the businesses that own them, as well as multi-tenant or colocation data centers that serve the public. When people refer to “hyperscale data centers,” they’re most often referring to the customers who own or lease a given data center, as well as the size. Companies who use hyperscale data centers will either build/lease 20+ MW at a time or will gradually expand to that number over time in 1-3 MW chunks. So a hyperscale data center is one that either is built by a hyperscale company itself, or one that’s designed to meet that company’s needs. Hyperscale Data Centers: The Where, How, and What’s Next Capturing tomorrow's opportunity starts with a clear understanding of where the largest data center users are today, and this landscape is continually changing. In Q1 of 2022, the data center industry is coming off the most active quarter it’s ever had. Whether or not that trend will continue starts with looking at where hyperscale data centers are located today and how they’re poised for growth tomorrow. Roughly 40% of hyperscale data centers are in the United States — specifically, Northern Virginia, Northern California, Phoenix, Dallas, and Chicago — where hyperscale development and leasing continues to boom. Right behind the US, China currently hosts 10% of the world’s hyperscale sites, followed closely by Japan, Germany, the UK, Australia, Canada, India, and Singapore. When looking at companies that are continuing to grow their hyperscale data center presence, Amazon Web Services primarily builds in Northern Virginia (1747MW, 238 Leased), Microsoft primarily leases (26MW built, 235 leased), and Facebook primarily leases in Northern Virginia (242MW, 0 built), but has built in Dallas (150MW), Oregon (226MW), and Des Moines (171MW). Hyperscale Data Centers: How They’re Impacting the Data Center World When it comes to leasing wholesale and build-to-suit data center space, hyperscale companies are controlling the demand, making them the primary customer who decides how data centers develop worldwide. In order for colocation providers to capture some of this demand, they need to have a strategy for how to approach land acquisition, development, and a sustainable path to growth. Developers are already pursuing “land banking” strategies where they acquire land for future projects in markets that currently lack development sites. As developers work to buy land where a decrease in premium sites has led to an increase in price, places like Northern Virginia and Phoenix are experiencing accelerated growth. While the cost of the lease and the cost of power are both factors, hyperscale companies are emphasizing scalability in terms of what future growth could look like. Instead of only asking how much this capacity will cost today, hyperscale developers must also think about how much it will cost to increase the power usage in the future. The Future of Hyperscale Data Centers In addition to the steady growth in traditional markets that’s showing no signs of slowing down, hyperscale data centers are starting to pop up in small markets. Google has now built 277MW in Omaha, Amazon has 204MW in Columbus, and Facebook has 156MW in Albuquerque. While building increases in these smaller markets, leasing demand continues to surge in the traditional markets with companies like Apple and Oracle leasing in places like Northern Virginia and Chicago. For anyone hoping to keep an eye on this growth as well as what it means for the future of hyperscale data centers, we’ve created a tool dedicated to helping you understand and construct your own hyperscale strategy. Click the link at the top of this post to receive a demo of our tool.

Want to see how datacenterHawk can help you make better decisions? Get a quick 15 minute demo of our platform: https://lp.datacenterhawk.com/overview?utm_source=youtube&utm_medium=youtube&utm_campaign=demo ––––– 0:00 - Intro & PTC Recap 3:24 - Hyperscale Demand in North America 10:27 - Growth in Secondary European Markets 15:20 - Planned Power Growth in Sydney ––––– We produced our 4Q 2021 podcast, going over the data center trends in North American, European, & APAC markets, on LinkedIn Live. This is the recorded version of the podcast. Comment below if you have any additional questions you would like us to address.

Want to see how datacenterHawk can help you make decisions around data centers? Get a quick 15 minute demo of our platform: https://lp.datacenterhawk.com/overview?utm_source=youtube&utm_medium=youtube&utm_campaign=demo NVIDIA’s Director of Solutions Architecture, Director of Engineering, share their insight on the growth of AI and its impact on edge computing. In this interview with NVIDIA, Rama Darbha, Director of Solutions Architecture, and Roopa Prabhu, Director of Engineering, share their insights on the industries driving edge computing, the impact of AI on the data center industry, and future AI innovations affect on the footprint of the data center industry. Edge computing, AI, & data centers Edge computing and storing capabilities are utilized by several industries in different capacities and artificial intelligence (AI) is a major driver of this need. Manufacturers use edge computing to deploy real-time decision making AI in autonomous cars. Retail providers use edge computing in robotics with many applications from warehouse management to theft prevention. Providers utilize edge storing capabilities to host geographically decentralized regions, to name a few examples of edge users. Highlights from NVIDIA’s GTC conference Rama and Roopa discuss the many AI innovations emerging that were addressed during NVIDIA’s annual GTC conference. AI and other similar data heavy technologies are increasing demand in the data center industry calling for the infrastructure to respond quickly to this evolution. With technological improvements, data centers are poised to accommodate more data and take on new opportunities in edge computing and AI. NVIDIA aims to partner with companies to provide various solutions through AI enabled systems.

Interested in Hyperscale data centers? Sign up for our free hyperscale data center course: https://lp.datacenterhawk.com/hyperscale-business-development-fundamentals Or get a quick 15 minute demo of our platform: https://lp.datacenterhawk.com/overview?utm_source=youtube&utm_medium=youtube&utm_campaign=demo ––––– As CEO, Mike Sicoli led INAP through financial restructuring in the middle of the Covid pandemic, all while continuing to focus on the importance of offering a wide array of services in this increasingly hybrid world. Being able to offer a suite of different connectivity and hosting options is important in today’s market and Mike believes we’re still on the front end of businesses transitioning to hybrid. So many companies still have most of their operations on premises, from an enterprise standpoint. For them, the potential of public and private Cloud is just starting to open. For various reasons, particularly cost and the speed that a private Cloud edge networking setup can offer, a large chunk of data and operations will never see the public Cloud. Hybrid is here to stay. So, the trick is helping clients navigate this complex set of options, and making it work well without jumping through too many hoops. Clients can feel more secure about their future when they deal with a company that has a lot of diversified services and assets. No matter where their journey takes them, a company like INAP will be able to help them out. No Cloud hosting decision is binary, or fixed, or irrecoverable. Flexibility in infrastructure design is more critical than ever. Mike believes that the hardest job in the corporate world falls on the shoulders of the CIO, or the person in charge of the IT infrastructure. Some of the decisions they make can take months or years to play out. So, when they need to be more agile and flexible, moving their spend around, it’s important to work with them rather than stubbornly forcing them to stick to an architecture that might no longer be valid. So, the two programs that they offer are service portability and a performance guarantee. It means that if the customer doesn’t feel like INAP is performing up to their standards, they can leave without penalty. Some of the big, specialist infrastructure providers play a ‘gotcha’ game with clients, locking then into a three-year, five-year, or even longer contract with no flexibility. To keep a client happy in the long term, it’s much better to offer flexible terms, rather than muscle them with business or legal threats. That leads to more business referrals and better word of mouth. Mike admits that the geographic portability clause can be a little nerve wracking, particularly when cost structure varies from territory to territory. But it’s important to make that work to keep clients happy. He wants them to be excited when they talk about INAP, seeing them as part of the solution and not part of the problem. Mike’s Take on Industry Challenges and Exciting Trends One of the biggest challenges right now is making the hybrid experience as easy to consume as possible. There needs to be more automation, more options for self-service. Clients want services that work seamlessly across all platforms, no matter where they’re being hosted. INAP’s entire near future roadmap is centered around enhancing automation and self-service, that’s how important ease of use has become. Edge networking is the other big challenge. 5G and IoT might be drivers towards this trend, but there will be so many applications for it soon. And though public Cloud will play a role, security and performance factors will necessitate that a lot of that activity takes place on private Cloud infrastructure.

Interested in Hyperscale data centers? Sign up for our free hyperscale data center course: https://lp.datacenterhawk.com/hyperscale-business-development-fundamentals Or get a quick 15 minute demo of our platform: https://lp.datacenterhawk.com/overview?utm_source=youtube&utm_medium=youtube&utm_campaign=demo ––––– 0:00 - Intro 0:56 - 2021 2:15 - 2021 Demand 5:09 - 2021 M&A Activity 8:12 - 2021 Future Supply 11:10 - 2022 Market Size 13:12 - 2022 Absorption 15:00 - 2022 Vacancy 16:23 - 2022 Pricing 22:04 - Q&A ––––– Join us as we look back at the main trends in the data center industry that took place in 2021. We'll also look ahead to 2022 and let you know our thoughts on what the data center industry will look like as we get ready to jump into the new year.

We recently got the chance to sit down once again with Peter Jones, Chief Development Officer and founder at Yondr, and get his thoughts on the European data center industry. A Little Bit About Yondr and Pete For those unfamiliar, Yondr is a privately owned network provisioning company that offers modular data center designs: MicroBloc, MetroBloc, and HyperBloc. On one end of the spectrum is hyperscale, in the 10s to 100s of megawatts range. On the other end of the spectrum, tailored small scale deployments that help people enter new markets. Sometimes the small scale deployments are in places that have no colocation presence whatsoever. Yondr’s presence spans over three continents, employing over 300 people and still hiring as quickly as possible. Peter started off as an electrical engineer on the design side, before transitioning into delivery management for Digital Realty during their big EU expansion from 2009 to 2011. From 2011 to 2018 he was part of Google’s global infrastructure team, taking a year off in the middle to skipper a sailing yacht from the UK to New Zealand. In 4Q of 2018, he started Yondr with Dave Newitt and Miles Redding. They predicted an unprecedented level of network growth by the turn of the decade… but had no idea how much the pandemic would accelerate that need at a global level. 2021 has been a transformational year, with Yondr’s headcount constantly on the rise, and client demands ramping up in both frequency and scope. The EU Data Center Services Scene We asked about some of the real time trends in the EU, having seen the vacancy rates in Europe’s major data centers drop from 11.4% down to 7.5% over the last eight quarters. Peter noted that the drawdown in capacity was fated even before news of the pandemic started to spread. Additional capacity slowed down during the pandemic of course, and now there are either active or planned moratoriums on new builds in some of the five major markets. So, it’s not surprising that those numbers are coming down. In the broader market, there’s been an influx of new money, and thus new startups. But with no real pedigree amongst the new companies and a limited number of good locations to invest the available money, caution is at an all time high. Everyone knows that the need for bandwidth is there, but the trend in the late 2010s of failing projects and under deliveries is a specter that hangs over the industry. This is a temporary phenomenon in the EU. Eventually, the market will churn out winners and losers in the new industry startups, and those who execute successfully will be trusted with bigger investments and larger scale projects. There’s an amazing level of persistence right now; an obsession that causes companies to stick with the big five regions and absorb every possible watt of power and cubic centimeter of space rather than expand into nearby suburbs. The level of tolerance for long lead times and high prices in these areas is at an absurd high. Sure, there are massive day one costs to break ground in a new place. But with prices skyrocketing in these major networking metros, something has to give eventually. Clients in the EU are looking for big tranches (of both power and bandwidth) right now, either to consolidate their fragmented network hosting portfolio or to avoid fragmentation in the future. This is where some clients are tempted to push outward, away from the overpopulated metro areas… as long as they’re presented with a growth story they can really believe in.

Interested in Hyperscale data centers? Sign up for our free hyperscale data center course: https://lp.datacenterhawk.com/hyperscale-business-development-fundamentals Or get a quick 15 minute demo of our platform: https://lp.datacenterhawk.com/overview?utm_source=youtube&utm_medium=youtube&utm_campaign=demo ––––– The top four hyperscale data center users have expanded their own footprint by an average of 26% per year. But will that growth continue? We think the answer is yes. Read back through our series on hyperscale data centers and you’ll notice the consistent reappearance of one word in particular: growth. With the creation of over 200 new hyperscale data centers between 2017-2020, the U.S., Europe, and Asia Pacific regions are experiencing a boom in hyperscale services. But what about the future? Will the location strategy change over time, or can all parties and places expect continued expansion? And lastly, will the sustainability topic ever be fully answered? We sat down to look at the stats and see just what the future of hyperscale data centers may have in store. How will hyperscale users continue to grow into the future? Over the last five years, the top four hyperscale data center users have grown by an average of 26% per year. For this type of expansion to continue, a few things need to happen. First, growth appears tied to the continual adoption of public cloud. Surveying the industry as a whole, it doesn’t seem like that growth has any plans to slow down. Hyperscale data centers continue to master the public cloud and cloud services industries as they also expand their business into other related verticals. Second, there will continue to be tradeoffs in the hyperscalers who own vs. those who lease. Companies are leasing more as a percentage of their total, but it’s unclear if that balance will continue. The demand across hyperscale data centers is too great for only one of these options to grow. Hyperscale users are consistently growing at a speed that requires flexibility across centers, whether they own them or lease them. Combine that with the fact that those doing the leasing from the data center operator perspective have gotten a lot better. Their facilities, their design, and their PUE, are capable of fitting the user footprint much better than they could five or ten years ago. So, while the percentage of owned vs. leased hyperscale data centers may change, it’s unlikely that we’ll ever see groups commit to one type of growth pattern ever again. How will hyperscale location strategy change over time? Looking at how the top four companies are utilizing hyperscale data centers across different cities, a few locations quickly rise to the top. • Northern Virginia: 3,700 MW • Des Moines: 591 MW • Omaha: 400 MW • Columbus: 392 MW • Phoenix, Atlanta, and Dallas: 310-360 MW • Prineville, Kennewick: 275-285 MW While several places on this list are in what could be considered ​​non-traditional colocation markets, they’ve long had a large footprint compared to other cities that are closer to end users. Places like Northern Virginia and Des Moines were cities who knew the impact that building hyperscale data centers would have on their overall economic growth. Now, others are starting to catch wind of what those places have long known. For the future of hyperscale data centers, demand will be pushed more towards major colocation markets for several reasons. One, the cost of delivering to end users located far away is high. We will continue to see a trend of hyperscale data centers moving toward the people they serve. Combine that with the economic incentives being provided for new sites and it’s likely that the trend of additional growth in more traditional (at least from a multi-tenant perspective) data center markets will continue.

Kirk's background is in the U.S. military, serving as an electronics technician aboard the USS Memphis until the turn of the century. After getting out of the Navy, he started looking for career paths to plug himself into. He worked as a field service engineer while simultaneously getting his Bachelor of Business Management degree. Because the role involved traveling from site to site, he got to witness the building of multiple data centers and tech businesses in the early 2000s. After graduation, he became the Southwest Regional Project Manager at EATON. Towards the end of his tenure there, he was diagnosed with cancer. As he was battling against the disease, he vowed to strive for something much bigger than his management role. With whatever time he had left, he wanted to master the skills that would put him on top of the industry. He skipped around for the next few years, learning what he could from each company or contract as he went: EDSA Micro, HP, Modular Power Solutions, CyrusOne, NOVA Mission Critical, and Aligned Energy. He had opportunities to work with some of the best companies in the industry. He was also fortunate enough to remain healthy in the process of gaining this experience. When Kirk had learned everything he could, all the while making some excellent industry contacts and lifelong friends, he was ready for the next step. In 2015, he became the Co-Founder of Data Center Austin Conference (DCAC). From there he didn't look back. Later he expanded his grasp, becoming the CEO of OVERWATCH Mission Critical, which recently celebrated its second anniversary. Around half the staff is ex-military, driven and mission oriented. Sometimes their skill sets didn't apply directly to the industry, but their tenacity allowed these recruits to adapt to their new, fast paced industry even though it has such a high learning curve. One of their first clients, Compass Datacenters, helped them to set up the diversity and apprenticeship programs that shaped OVERWATCH's culture. Why Does Ex-Military Apprenticeship Matter? The common thread that runs through the soul of every ex-military person is drive. They spent years with concrete routines and long work hours, sometimes upwards of 100 hours a week even outside of combat environments. Transitioning to civilian life can leave these veterans without direction. There’s a mental health crisis for a lot of veterans, with military suicides being four times more common than combat fatalities worldwide. Civilian life is simply a different universe. Direction and purpose are the keys to bridging these two lifestyles successfully. Whether these veterans have experienced trauma during their service, or whether they’re just experiencing a massive culture shock that leaves them questioning their purpose and identity, a disciplined framework needs to go hand in hand with an understanding environment. This is why ex-military apprenticeship is so critical. It provides an all-important lifeline that will help them to achieve reintegration more successfully.

Interested in Hyperscale data centers? Sign up for our free hyperscale data center course: https://lp.datacenterhawk.com/hyperscale-business-development-fundamentals Or get a quick 15 minute demo of our platform: https://lp.datacenterhawk.com/overview?utm_source=youtube&utm_medium=youtube&utm_campaign=demo ––––– The Hyperscale and Enterprise Booms The hyperscale sector was just starting to take on a life of its own when Data Center Frontier was founded. Rich says one of their first pieces was 'The Rise of the Cloud Data Center’. The two key components to that story were 'scale' and 'edge'. Hyperscale players have been transformative, particularly because they allowed investors to understand data centers in a brand new way. Traditional real estate investors used to have a hard time getting into the old business model. But these days, hyperscale often presents single owner facilities with well respected tenants, all of whom have great credit histories and lots of assets. It is a much easier-to-understand proposal. The big investors bring not only the ability to take advantage of economies of scale, but they provide a kind of industrialization to the industry. Rich says that what happened in 2020 paralleled the kind of events that happened in the 2009 financial crisis. Cash became king. Enterprises became more careful with their spending, and large organizations had to make touch investment choices. 2020 was a 'wait and see' time for them, and a lot of projects got put on hold. But in 2021, the faucet was turned back on. With more certainty into the future of tech, enterprise projects started to move forward again. The data centers that relied on enterprise business started to boom. How the Data Center Services Market Has Changed Rich says that one of the most interesting things about the industry is that when he’s talking to less technical people, he no longer needs to describe what a data center is. People have an understanding of how they're connected to the Internet, and how data centers can impact their lives. During the pandemic, the entire world relied on data centers in a new way: Zoom, online learning, remote healthcare, and immense E-commerce. Public officials in communities and smaller localities suddenly understood the importance and value of these places. Carrier hotels were the centers of the old data center world. They were located next to the old Ma Bell facilities. But they tended to be in major population centers. Power and space were expensive. Thus, the shift into the suburbs in later years. More recently, carrier hotels are back in vogue. In fact, some investment companies just buy up carrier hotels, upgrade them, and remarket them. A lot more capital has been flowing into that space recently. What’s the Next Big Thing? When asked about the tech that will most contribute to the growth of the data center services industry, Rich immediately went to artificial intelligence. Bottom line benefits and providing business value are the key drivers to AI adoption. Those desirable outcomes won’t change any time soon. Really, AI is an infrastructure story. Given the plans Rich has heard about in recent virtual industry get togethers, some of the stuff in the AI hardware pipeline takes place at an unprecedented scale. So that's the biggest growth point to watch. AR and VR are coming along more slowly. But they're resource intensive as well. So that's the next one to watch, along with autonomous tech like vehicles. Digital transformation and infrastructure will need to cope with the changes as demand ramps up.

Excited to provide our latest update on 3Q 2021 data center market trends. We’ll discuss our analysis in North America, Europe, and APAC markets. 🗓 Connect with our team: https://lnkd.in/epdNTezi 🔔 Get a reminder when our recap article is out: https://lnkd.in/e7x9A2kt 🎓 Go through our data center fundamentals email course: https://lnkd.in/eH2sz_CJ

Interested in Hyperscale data centers? Sign up for our free hyperscale data center course: https://lp.datacenterhawk.com/hyperscale-business-development-fundamentals Or get a quick 15 minute demo of our platform: https://lp.datacenterhawk.com/request-a-demo?utm_source=youtube&utm_medium=youtube&utm_campaign=demo ––––– Other videos referenced: Bruce Lehrman HawkTalk - https://youtu.be/fm4Tl4newI0 Colocation Done Right - https://youtu.be/ZQHZOh8orTU Bill Fathers HawkTalk - https://www.youtube.com/watch?v=q6sBIBZTj-w Why is Data Center Connectivity Important? - https://youtu.be/jl5zqFvH_zU ––––– 1:15 - How will new technology enable modularity when constructing new data centers? 4:05 - As technology improves and density continues to grow, will large data centers ultimately become obsolete? 6:49 - How should you plan to manage a migration to cloud project? 9:55 - When a data center tenant is paying $100 per kilowatt, what all is included in that $100? 12:31 - What’s going on in the African data center markets? 15:46 - Can you explain data center tiering levels? 18:22 - What’s the value for a data center being near a subsea cable? 20:48 - Questions around the importance of connectivity

Interested in Hyperscale data centers? Sign up for our free hyperscale data center course: https://lp.datacenterhawk.com/hyperscale-business-development-fundamentals Or get a quick 15 minute demo of our platform: https://lp.datacenterhawk.com/request-a-demo?utm_source=youtube&utm_medium=youtube&utm_campaign=demo ––––– Josh Bosquez CTO of Armor Cloud Security got to talk about the state of data center cybersecurity in a recent HawkTalk conducted by David Liggitt from datacenterHawk. This article is a general overview of the state of security in the industry, as well as the predictions that David and Josh talked about during the interview. Data Center Security in the Distant and Recent Past Josh is in a unique position to talk about cybersecurity for data centers. He cut his teeth in the Dallas telco industry in the late 1990s. Back then, the scene was all about the monitoring and empowering of data centers and creating new kinds of infrastructure automation. Later Josh and his team moved into the realm of compliance testing and automation. When the Cloud started to flourish, the focus became providing cybersecurity that could scale on demand. This is how he came to work with so many security oriented managed service providers (MSPs) in recent years. Josh noted that back in the old days, security planning and the protection of physical space like a data center was relatively easy. You could see the cables and the hardware, and you knew how everything stacked. But in the Cloud, things are abstracted. Everything is hands off. New techniques needed to be learned in this virtual terrain. As more and more companies moved to full or hybrid Cloud, the security strategy became far more complicated. Technician training and certification needed to be ramped up, and some companies needed to entirely rewrite their cybersecurity playbook. Data Center Security in 2021 Josh noted that as far as the most common things companies can do to protect themselves in 2021, there's no one silver bullet. But the most important thing is user education. If they don't know about ransomware, and phishing attempts, and what links are unsafe or unwise to click, about how IT support will actually contact them, and what questions they're allowed to ask... the user is a security liability. After education, the priorities are anti-virus, anti-spyware, and the like. But user education is number one in any case. With remote work becoming a top priority, trying to protect users at home is a big challenge in some companies. They had set up a safe environment in the office, and then suddenly everyone was a telecommuter. The protection they set up in the past has to rapidly shift in order to cover this new paradigm. He was asked to address what strategies companies providing data center services are using to protect themselves and their current customers. He said that these days, Armor standardizes around ways to gain full visibility into an environment. Every layer of the OSI model needs to be accounted for in some way, from physical data center access to network security, to access control, to hosts, and everything in between. To do this, a cybersecurity team needs to be able to see every asset out there, whether it's real or virtual. And the monitoring tools and reporting methods need to be understandable by experienced CISMs and relative laymen alike since you never know who you’re going to need to explain a security situation to get buy-in for critical systems. A lot of organizations are leaning on security MSPs, simply because the budget for internal security has not changed over the years, while the complexity of the cybersecurity landscape has ramped up tremendously. So, they leverage the expertise of MSPs in the security compliance space even as they continue to build their own internal capabilities. Then they can use the monitoring, reporting, and automation tools that are provided by firms like Armor.

Interested in Hyperscale data centers? Sign up for our free hyperscale data center course: https://lp.datacenterhawk.com/hyperscale-business-development-fundamentals Or get a quick 15 minute demo of our platform: https://lp.datacenterhawk.com/request-a-demo?utm_source=youtube&utm_medium=youtube&utm_campaign=demo ––––– Co-founder & Partner of Hyperco, Aleksi Taipale shares his insights on the future and growth in the data center services industry. We explore the past, present, and expectations of Hyperco as well as their strategy to expand in the Nordic region. Be sure to check out the video above for the full conversation, but if you’re short on time, scan through our quick takeaways below. Establishing Hyperco In the interview, Aleksi discussed how Hyperco was conceptualized, the current conditions, and the plans for the future on our latest Hawk Talk. The co-founders of Hyperco, Ville Vartiainen, Timo Pohjanpalo, and Aleksi started researching the data center market and found it to be an interesting niche. They found that there weren't many development-oriented investors in the Nordic region in the space, which opened the opportunity for a new entrant. They found that the area has a good amount of potential growth as the industry becomes more mature. Due to Aleksi’s background at Nordic institutional investor NREP, he was able to raise the capital they needed to start Hyperco. Sustainability and the plan on expanding Hyperco Sustainability is the core of the Hyperco mission. Aleksi discussed how they are looking to use the waste energies that cause global warming and turn it into something useful by using it to run data centers. Hyperco is working with the team that opened Google’s Finland data center and the 50-megawatt Yandex data center in Mäntsälä. This group was one of the first in the world to work in this kind of waste recovery program, which is currently warming around 80% of the 20,000 person municipality of Mäntsälä. Hyperco sees a large opportunity to bring similar arrangements to other areas and wants to mimic their success in helping their communities. When it comes to expansion, Aleksi stated that they want to focus on the Nordic region right now, but that they are in the process of hiring people from different parts of the world in hopes of becoming multinational. They are following the market closely and are interested in the East European Region and areas close to it, where there is a lot of data center activity. Be sure to check out the video above for the full conversation.

Interested in Hyperscale data centers? Sign up for our free hyperscale data center course: https://lp.datacenterhawk.com/hyperscale-business-development-fundamentals Or get a quick 15 minute demo of our platform: https://lp.datacenterhawk.com/request-a-demo?utm_source=youtube&utm_medium=youtube&utm_campaign=demo ––––– We recently sat down with JSA’s founder and CEO, Jaymie Scotto Cutaia. JSA had just joined the prestigious ranks of the 2021 Inc. 5000 List of America’s Fastest-Growing Private Companies. In this overview, Jaymie shares her insights on marketing and brand promotion in the data center services industry, and we hear about the past, present, and future of not only JSA, but of the public relations within the sector. The Value of Good PR David asked who Jaymie and her team decided on what services and values that JSA would bring to the table in those early days? She said that the company had to redefine the word 'agency'. She never liked dealing with ad agencies in the past, and so she worked hard on JSA’s image within the industry. Public relations, event planning, and marketing were just tactics used to create a core message for a company. The real deliverable was setting up clear calls to action for each campaign, and then using the best tools available, rather than taking a scattershot approach and seeing what stuck. ROI, data-driven approaches were central to their method. And it worked. In 2008, JSA started their blog ‘Telecom News Now’, recently rebranded to The JSA Blog which now has 250,000 readers in the industry. Readers include data center operators, telecom carriers, and enterprise businesses across all sectors who were interested in the colocation (and more recently Cloud hosting) industry. Eventually, they moved into social media, videos, podcasts... pretty much adopting them as soon as those mediums emerged on the scene. Planning and Executing a Media Strategy David asked what advice Jaymie would give to people who are interested in starting blogs and podcasts? She said that now is the time, as they're hotter than ever. As an example, JSA started Datamovers the year of the pandemic, and they already have 7,000 regular listeners. Because people are working differently, some remotely, others with a commute if they're essential workers, others with odd or flexible hours... you simply don't know what the best way will be for any given individual to consume your content. So providing different methods to digest information is critical. Multiple channel marketing plans are the key to success in 2021. Step 1: Start with strategy. Ask yourself: Why do this? How will it incorporate your brand? Who are the listeners, what are their interests and pain points? Will you be solving their issues with fresh content? Step 2: Get together the list of aspirational speakers to include, both as hosts and as guests. What's the host structure, one or multiple? What is each host bringing to the podcast... a baked-in audience? Credibility? Will they promote the show on their end? Finally, which guests will drive value to the exercise? Step 3: Build a content calendar. Given the selected speakers, the goal is to build a consistent schedule. The time frame needs to be achievable, reliable, and realistic. Build in two to four weeks between recording and release dates, so you can be proactive in production, rather than reactive and frantic. Step 4: Book guests, promote, record, optimize, repeat. Any issues? Contact JSA!

Interested in Hyperscale data centers? Sign up for our free hyperscale data center course: https://lp.datacenterhawk.com/hyperscale-business-development-fundamentals Or get a quick 15 minute demo of our platform: https://lp.datacenterhawk.com/request-a-demo?utm_source=youtube&utm_medium=youtube&utm_campaign=demo ––––– Find out how Ascent and Lincoln Rackhouse will combine data center facilities management operations to create a full-service, best-in-class platform focused on meeting the complex requirements and escalating demands of enterprise and hyperscale users. If you’ve followed along with developing data center news, you’ve likely heard about the partnership between Ascent and Lincoln Rackhouse—two groups that have combined forces to change the way we look at data center facilities management operations. We sat down with Martin Peck, Executive Vice President of Lincoln Rackhouse, and Bob Painter, President of Ascent, to hear about their journey toward partnership and their hopes for the future. But first, some background. The History of Ascent and Lincoln Rackhouse Founded in 1998, Ascent is a data center colocation provider located in St. Louis, Missouri. Recently, the company has grown to the Atlanta, Chicago, Dallas, and Toronto markets where they provide full life cycle support for data center facilities. Ascent’s client list includes several Fortune 500 companies, and the company's Dynamic Data Center Suite offering gives customers purpose-built, dedicated data center infrastructure. Ascent is a one-stop-shop for all critical infrastructure needs, and works hand-in-hand with customers to provide flexible, scalable, secure, and highly available solutions to ensure their individual needs are met. Lincoln Rackhouse is the data center division of Lincoln Property Company, and it focuses on helping clients locate, analyze, and secure data center space to lease or own. Dallas-based Lincoln Property has earned its reputation as effective, professional managers of residential and commercial properties with more than 50 years of experience in building, owning, and managing one of the largest commercial real estate firms in the United States. Upon the acquisition of Rackhouse Group in 2010, the newly created Lincoln Rackhouse division allowed Lincoln Property to diversify its professional repertoire to include data center development. Today, Lincoln Rackhouse offers unparalleled market and industry knowledge with an unbiased approach in fulfilling technology requirements. A Mutual Commitment to Serving Clients Hearing Martin and Bob talk about their experience working together and planning this partnership, it’s easy to tell that their shared commitment to both their customers and their employees made this an easy match. Ascent's services, which include data center operations and maintenance management, design, construction management, consulting, and engineering, will help customers reduce risk as they gain more control over their data center environments. Combine their experience serving customers with Lincoln Rackhouse’s data center acquisition, development, and project management activities and the companies are poised for growth. Lincoln Rackhouse currently manages a large portfolio of data centers, with over 2 million square feet of mission critical space across the U.S. and in London. As Lincoln Rackhouse continues to acquire and develop enterprise data center facilities, each acquisition and development will benefit from the expertise that Ascent now brings—an advantage not lost on Martin Peck. Hearing Martin and Bob talk about the partnership makes it hard not to cheer for them and their teams. They have a shared confidence in the values and strengths that both groups bring to the table, and it’s clear that the future for what they can do together is bright.

Interested in Hyperscale data centers? Sign up for our free hyperscale data center course: https://lp.datacenterhawk.com/hyperscale-business-development-fundamentals Or get a quick 15 minute demo of our platform: https://lp.datacenterhawk.com/request-a-demo?utm_source=youtube&utm_medium=youtube&utm_campaign=demo ––––– Transitioning to a digital space on short notice is never easy. But it’s a unique challenge when you’re the world’s largest organizer of data center industry events. We were lucky enough to spend some time with George Rockett of Data Center Dynamics as he prepared to relaunch the company’s live event calendar in Q4 of 2021. We asked him about the early days of his industry experience, and how he got into the market. Data Center Services in the Early Days George got into the market when the space was relatively new. Back in 1997, he was working in marketing. He and his DCD co-founder Dan Scarbrough had the opportunity to sell data center space. At first they were treating it like ad space, but that didn't quite work. So they did their research and eventually became experts on the subject. Not wanting that knowledge to go to waste, they set up a magazine called CoLo Network Europe in an effort to educate the public about the emerging colocation market. In the process, they helped create the vocabulary to describe what was going on in the industry. By 2002 the two of them started to put on their own events, which was a massive catalyst to their overall success. DCD became synonymous with data center services conventions, and the rest was history. Specialization in Data Center Services We asked about the most popular topics that people have been asking about in 2021. George said that the industry can be quite specialized, so the requests that they hear can be diverse. But in general, people want to talk about future trends. 2030 is a key year for many countries and organizations: Carbon neutral trends and other power usage concerns are forcing big changes in the workplace. But some of the technologies that will be required to achieve those goals aren't quite ready for implementation yet. Another popular topic is density, which so often is connected to rack space and cooling capacity. But the boundaries on capacity are constantly being pushed. Which leads to the discussion of risk aversion within the industry, and the willingness to adopt some of these new technologies and techniques. We asked how the vendor community has been adjusting. George didn’t have hard statistics, but gave a gut feeling on that subject. Massive vendors who spend hundreds of millions on R&D are adjusting just fine. But there are a huge slew of specialist companies, smaller and more focused. These dedicated suppliers grow as the industry grows, and they need to contend with the risk aversion endemic to data center services. Colocation is spreading around the world, and regional tech variance is lessening. The solutions chosen need to scale very quickly. The complete industrialization of the data center is a threat to the small actors. If they go away then less independent, less innovative thought might be the result. The industry needs to focus on helping the best smaller companies to scale, in order to keep innovation and quality levels high.

Interested in Hyperscale data centers? Sign up for our free hyperscale data center course: https://lp.datacenterhawk.com/hyperscale-business-development-fundamentals Or get a quick 15 minute demo of our platform: https://lp.datacenterhawk.com/request-a-demo?utm_source=youtube&utm_medium=youtube&utm_campaign=demo ––––– It’s no secret that “hyperscale” has been a hot topic in the data center world for a while now, but what impact are they having on the data center industry as a whole? Let’s find out… While a data center can support hundreds of physical servers and several thousands of virtual machines, hyperscale facilities support thousands of physical servers incorporating millions of virtual machines. So yes, hyperscale data centers are much larger in both design and capabilities, but we’re also beginning to see their influence spread beyond their own four walls. With the continued growth of the hyperscale data center market (which, according to Global Market Insights, is expected to rise from $20 billion in 2018 to $65 billion by 2025), every major data center company has had to develop a specific strategy around how they will approach this ever-increasing sector of the market. How Data Center Companies Handle Hyperscale When it comes to leasing wholesale and build-to-suit data center space, hyperscale companies are controlling the demand, making them the primary customer that decides how data centers develop worldwide. Because of the massive growth of cloud service providers like Amazon, these hyperscale companies are not able to self-build all of the capacity their growth requires. So part of the burden rests on colocation providers to help meet the increased demand. We have seen a gradual increase in the amount of capacity hyperscale companies lease vs. build in recent years. In order for colocation providers to capture some of this demand, they need to have a strategy for how to approach land acquisition, development, and a sustainable path to growth. An example of this can be seen on Facebook’s Oregon campus. Originally, they had three 330,000-square-foot data center buildings. But recent improvements to the campus have created room for up to seven 450,000-square-foot buildings. As for creating a path for growth, new campuses being built by data center REITs are being designed with long-term roadmaps to have 350 MWs of capacity or more (up from the typical 50-100 MW). How Hyperscale Affects Data Center Design In the past, data center companies would build a facility that they felt would attract the most number of customers. This led to over-engineered facilities that were not cost-effective. With many “multi-tenant” facilities now going to a single tenant on a pre-lease basis, companies are designing building components like generator redundancy to a single customers' requirements. This ultimately brings the cost of the development down as it removes the guesswork. Additionally, while economics is still a significant factor in site selection, both the cost of the lease and the cost of power, hyperscale companies have become more focused on the scalability factor. Instead of only asking how much this capacity will cost today, hyperscale developers must also think about how much it will cost to increase the power usage in the future. Hyperscale data centers consume massive amounts of power, often creating a large carbon footprint. To offset this issue, we see large hyperscale companies developing their own wind farms and solar energy plants as a means of supporting their operation. Furthermore, indirect evaporative or direct evaporative cooling techniques are used to handle water conservation. These are just some of the questions raised by the development of hyperscale data centers around the world. The impact of hyperscale growth will only continue to increase. In the meantime, stay tuned for the next article in our hyperscale series where we’ll discuss the future of hyperscale data centers.

Nigel Clarkson, CEO of Stratus Data Centres, shares how the growing competition in the US markets has kept them focused on developments in Europe, Africa, India, Australia, and Asia. Nigel Clarkson’s decades of experience in the data center space preceded him as he spoke about the latest happenings with Stratus Data Centres. Having led the successful construction of major data center facilities in Europe, South Africa, and Asia—from identifying and acquiring sites to overseeing construction and commissioning—he is capable of providing insight into the current state of those markets. The Stratus Approach Stratus Data Centres is a data center property platform led and managed by an experienced, specialist management team with over 20 years of proven track record in data center property investments, development, and management. Two of their largest developments are London and Frankfurt. The London facility is a 100MW data center on a six-acre site in East London and powered by renewable energy. The German project is a 34-acre site that provides an up to 300MW campus. These sites set the standard that Stratus looks to pursue across Europe and Asia. As Stratus continues to grow, they’ve worked with a number of global investors to identify and secure exclusive access to data center projects and tenants through existing relationships, with the capability to provide comprehensive products that meet tenants’ needs. However, Stratus’ approach varies from a typical data center operator. Because Stratus isn’t an operator themselves, they don’t compete with tenants in the colocation business. Instead, they aim to be the long-term property partner with customers so they can leverage their expertise in sourcing sites outside their home markets, securing power and planning, and developing build-to-suit data centers in locations across Asia Pacific and Europe—achieving true “resource augmentation” for global hyperscalers and data center operators. The Need for Local Expertise Nigel shares that data center developers looking to work in any location that’s not their home will inevitably need the insight of someone who’s on the ground in that country. As someone from Australia but lives in the UK, Nigel acknowledged that he leans on those who are based in the places where Stratus works to develop data centers, particularly in Asia. What Stratus chooses to do differently when working in Asia is they tend to go into joint ventures to leverage the insight of local experts who know the legalities and all that’s necessary to develop in their city. Whereas Europe has become the backyard of Stratus, the company also knows where they need outside help from local insiders. Working with joint ventures inevitably means more people involved in a project, but Stratus believes this is the best way to develop and deliver great data centers. When asked about how his work is going, Nigel responds by saying he’s busier than ever. The growth and competition currently happening in the US markets is starting to rise in Europe and Asia Pacific. And as these countries continue to develop the need for more data centers, Stratus will be ready.

Want more Hyperscale content? Sign up to receive our free Hyperscale Data Center course once it's live: https://lp.datacenterhawk.com/hyperscale-business-development-fundamentals At the end of 2017, there were nearly 400 hyperscale data centers worldwide. By the end of 2020, that number had leapt up to nearly 600. The question isn’t if the number of hyperscale data centers is growing, but where. Current data shows that around 40% of hyperscale centers are in the United States—specifically, Northern Virginia, Northern California, Phoenix, Dallas, and Chicago—have all seen hyperscale development and leasing. Right behind the U.S., Europe and Asia Pacific have seen growth as well. According to recent data, China currently hosts 10% of the world’s hyperscale sites, followed closely by Japan, Germany, the UK, Australia, Canada, India, and Singapore. In our conversation with Tag Greason, the Chief Hyperscale Officer at QTS, he shared that the hyperscale market requires four things: scale, speed to market, price, and location. So when it comes to the last variable, how do hyperscale developers decide where to build? The factors that go into hyperscale site selection Cost of power will always be a driving decision when it comes to building data centers, and for hyperscale centers, it’s an even bigger factor. The average provider designs for 150-175 watts per square foot, which comes to approximately 7-8 kilowatt per rack. Hyperscale data centers, however, can require 240-300 watts per square foot (15 kilowatt per rack) or more. Depending on the provider, planning for capacity and understanding the costs that go with certain needs is paramount. In addition to understanding the cost of power, hyperscale centers also pay special attention to the reliability of that power. For a higher degree of reliability (in some cases 99.999%), hyperscale centers often utilize multiple diverse paths with underground service. Many hyperscale centers require feed from two separate substations—preferably from different grids and different providers. And in some cases, the use of different power sources like nuclear and hydro can be used effectively. Of course, raising the subject of power sources inevitably leads to the topic of sustainability. Hyperscale data centers obviously utilize massive amounts of energy and are therefore under intense scrutiny for doing so in an environmentally conscious manner. Some companies have gone as far to develop their own wind farms and solar energy plants near their hyperscale operations. And when it comes to issues like water conservation, indirect and direct evaporative cooling techniques have become a common method. All that to say, hyperscale data center developers have to weigh a lot of variables when choosing a location. But one way they’ve gone about doing that work is by following in the footsteps of others. Current hyperscale developments attract more growth One of the trends seen with hyperscale data center development is clustering, which allows data center users to take advantage of the infrastructure and connectivity that’s already in place. For example, many believe the Phoenix data center market has similar growth opportunities as Northern Virginia, where hyperscale development is at its highest. Microsoft and Google’s recent investments into the Phoenix area have made it more attractive to others who are looking to build off of the growth that’s already started there. While Phoenix has the advantage of low operating expenses, we’re also seeing it have the gravitational pull of hyperscale users investing in the market one after another. So, when looking for locations where hyperscale data centers will be in the future, look at the ones that are already starting to develop. Growth will beget more growth, creating a compounding effect as hyperscale data centers look to cluster near each other and grow together.

The History of CyrusOne Since 2001, CyrusOne has competed at the forefront of the data center industry as a respected leader and innovator. Today, their portfolio includes more than 40 enterprise-class facilities across 3 continents and more than 4 million square feet of total net rentable square footage. CyrusOne is also known for introducing industry firsts such as the CyrusOne National Internet Exchange (IX)interconnection platform, Massively Modular® data center engineering and an online purchasing interface known as Data Center Marketplace. And in 2013, CyrusOne began trading on the NASDAQ Exchange under the symbol CONE. We recently spoke with Matt Pullen, the Executive Vice President and Managing Director of Europe for CyrusOne, about the current state of CyrusOne operations and what the future holds for them and other data center operators. Pullen is responsible for driving the growth of CyrusOne’s operations in Europe and delivering the very best in data center excellence to CyrusOne’s hyperscale and enterprise customers worldwide. And as he shared with us, in addition to continuing to promote excellence across everything that CyrusOne delivers, the company is also eagerly searching for answers to what everyone continues to ask about the environmental impact of data centers around the world. The Sustainability Question With some of the largest companies in the world as their customers, CyrusOne is invariably a part of the sustainability commitments made by their clients. Pullen makes it clear that sustainability isn’t just something CyrusOne looks at passively — they’re committed to leading the conversation. The data centers CyrusOne builds today will hopefully serve customers for decades to come, meaning that data centers aren’t just responsible for responding to today’s sustainability questions, but tomorrow’s as well. As Pullen explains, if we concentrate on solving yesterday’s problems, we’ll be locking ourselves into data center designs and systems that may be ill-suited for the environmental challenges of the future. With ever-increasing demands, solutions won’t come easy. Pullen shares that some data centers used to view 40-50% utilization as high, but now CyrusOne has customers who will run close to 100% utilization. Considering that customers have their own corporate targets, the responsibility rests on Pullen and his team to make sure they’re providing the most efficient data centers out there. At the end of the day, data center utilization rates are reaching unprecedented heights. So in addition to maintaining an adequate PUE and water utilization efficiency, CyrusOne has to grapple with density numbers jumping from 7.5 kW per rack to around 12.5 kW per rack and the increase in the stress on cooling efficiency that brings with it. The conversation for a solution, Pullen shares, is still ongoing. Data centers will have to communicate with local governments to get on the same page about whether data centers operating at a higher temperature may be an operational option or if there are other solutions out there. Whether governments will step in with regulatory measurements or if they’ll allow data centers to continue to self-regulate is yet to be seen. If data center providers hope to determine their own future, they’ll have to act fast. While we can daydream about a future where data centers may one day fit in our pockets, Pullen is quick to point out that the miniaturization of data centers hasn’t happened since he joined this industry — and it doesn’t look like it will soon. This means that it’s up to companies like CyrusOne to innovate to sustainably serve their clients before governments feel the impetus is on them to step in and facilitate changes. For those looking to break into the data center market, the sustainability side of this equation is yet unanswered — leaving room for those who are capable of providing excellent service in an environmentally friendly way to make a mark.

Adapting to the rapidly shifting data center services market by taking a hybrid approach that straddles the line between being a service provider and being a consultancy. What Are the Data Center Trends That Deft Sees for 2021? Deft serves a lot of different kinds of customer needs: Hybrid Cloud services, colocation, management of both on and off premises networking assets, and third-party service integration. Kubernetes and other container-based Cloud servers are some of the hottest products for a lot of their clients. Auditing and consulting services are also quite popular. Public Cloud has become an important cost saving component in quite a few client networks. AWS and Azure are go-to resources, even for hardcore co-location clients. Almost everyone has a hybrid solution, at the end of the day. Analysis of customer workloads allows Deft to advise clients through their data planning stages. One of the most important questions that they ask is: How are the clients utilizing the technology in their possession, and where do they want to be in the near and the distant future? Deft has found that some clients leap fully into the Cloud before they really look. It is often in a client’s best interest to slow down, and not just blindly commit to putting all of their operations in the Cloud. The more time and attention put into a detailed, nuanced plan, the better the functionality and cost savings. Getting better metrics for the use of each business application and examining the potential growth of each app over the next few years, are two of the keys to a successful migration. This form of analysis represents the consultancy side of Deft’s business model. They find themselves fighting against initiatives that drive businesses to ‘follow the leader’ just because senior leadership read some generalized studies that urged full Cloud conversion. They encourage a more scientific approach to future planning, preventing clients from chasing buzzwords unless the metrics and cost considerations bear out such a dramatic technology shift. Over the last five years, Deft has been able to go to the locations where clients wanted to migrate, following them to several continents throughout the world. Big business partners will often ask for services in the likes of Sydney, Brazil, Tokyo, and Amsterdam. Once data center services are up and running in those new locations for their old clients, Deft will open up the doors to new customers in the region. Typical hybrid data center services that are on offer in these new locations include: Ping/power/pipe, MSP services for AWS, white glove services like disaster recovery, automated backup, managed firewall solutions, security monitoring, connectivity solutions, IP transport and transit, backbone services, and edge network solutions. Each facility is close to a peering point with low latency, which can then be used as a way to scale businesses all over the region. Because Deft is privately held, they can do what is best for their clients and closely follow their needs with bespoke services. Then the most successful of these specialized services can become a more broadly available product, open to all clients. Around 40 percent of Deft’s clients have some kind of global footprint, while 60 percent are strictly U.S. based at the moment. However, a high percentage of those U.S. companies are multihomed throughout the nation. Points of presence throughout the continental United States allow Deft to offer low latency edge networking solutions, comprehensive data backup plans, and communications solutions that can virtually shrink the distance between satellite offices.

Want more Hyperscale content? Sign up to receive our free Hyperscale Data Center course once it's live: https://lp.datacenterhawk.com/hyperscale-business-development-fundamentals ––––– What is the cloud?: https://www.datacenterhawk.com/blog/what-is-the-cloud-data-center-fundamentals Video with Tag Greason, QTS's Chief Hyperscale Officer: https://www.datacenterhawk.com/blog/hawktalk-25-with-tag-greason-chief-hyperscale-officer-at-qts ––––– With billions of people and tens of billions of devices online today, there’s never been a bigger need for computing infrastructure and data facilities. Hyperscale Data Centers: The Way of the Future With billions of people and tens of billions of devices online today, there’s never been a bigger need for computing infrastructure and data centers. What’s paving the way for companies to scale operations faster than ever before? Hyperscale data centers. What Is a Hyperscale Data Center? A data center is a building that houses an organization's servers and IT equipment. A private, or enterprise data center serve strictly as a resource for the businesses that own them. A multi-tenant, or colocation data center is used as a means of providing infrastructure services to the public. When people refer to hyperscale data centers, they are most often referring to the customers who own or lease a given data center, as well as the size. Tag Greason, Chief Hyperscale Officer at QTS, defines these companies as those who will either build/lease 20+ MW at a time or who will gradually expand to that number over time in 1-3 MW chunks. There are only a small handful of companies in the world who will make those large initial commitments. These are the cloud service providers; Amazon (AWS), Microsoft (Azure), Facebook and Google (GCP). There are a couple dozen more who may grow into that 15-20 MW range over time. These are SaaS and other companies like SAP, SalesForce, Workday, Uber, Lyft, and Twitter. So, a hyperscale data center is one that has been built by a hyperscale company or one that has been designed specifically to meet the needs of a hyperscale company. Many of the latter type are designed in partnership with the company who is leasing the space as part of the pre-leasing process. The Rise of Hyperscale As our world becomes increasingly technological and the demand for storage and compute services has grown, so has the need for facilities to handle these needs. Two trends have driven the need to large-scale IT infrastructure. When cloud computing platforms began to emerge in the late 2000s, they acted as demand aggregators for businesses who were looking to convert their on-premises IT workloads. Cloud platforms allow users to provision resources and scale quickly, often remotely and near-instantaneously. And the companies who provide these services could then forecast future growth and “buy in bulk” to meet that demand. Additionally, the rapid rise of SaaS, streaming, and social media further drives growth in the industry. All three of these types of companies need massive amounts of storage, compute, and bandwidth to meet their customers needs. Who Are the Hyperscale Users? There are now three times as many large-scale data centers being operated by hyperscale providers as there were in 2013. And it’s not hard to imagine which companies might be at the top of that list. Amazon, Microsoft, Google, and IBM all have hyperscale data centers in every major region of the world, and other top players like Facebook, Apple, Oracle, and Chinese cloud giant Alibaba aren’t far behind. These A-listers can take down over 70 megawatts and hundreds of thousands of square feet at a time. Next in line are companies with lower present requirements, but who still want the ability to grow a few megawatts at a time. Among their ranks are companies like Salesforce, SAP, Dropbox, Twitter, Uber, and Lyft.

Development, Land Speculation, and Permit Woes In up-and-coming markets like Madrid and Milan, there's a lot of new development in the data center services industry. Raw land with available local power and resources is being acquired to serve the hyperscale demand in southern Europe. Spain and Italy have been a little slower on the move towards cloud service models, making the potential upside far greater in those regions. Further north, places like Berlin that have never been primary data center markets are gathering a lot of interest from the key hyperscale players. Companies that are looking to mature their footprint in these smaller markets are particularly interested in local businesses and government. They are quite aware that General Data Protection Regulation standards create a demand for data center services within each country's borders. In western Europe, permits for data center creation or modification can take upwards of a year, particularly if they involve drawing more power from the grid. This has even impacted the high-tech centers of London, which are rapidly reaching their listed capacity. The demand for appropriate facilities is so high, there's been some amount of 'land banking' going on, where the big colocation operators will buy development properties in secondary, and even tertiary markets. Some don’t even have a short-term strategy for utilization. They're just trying to get ahead of the curve for future hyperscale demand and are willing to develop appropriate facilities based strictly on forecasting data. Because of the importance of getting the right land to build and operate these data center services, even companies who are currently leasing are looking to move into lease-to-own or pure ownership positions soon. One of the main value drivers for bigger clients is flexibility, which is reflected by their desire to partner with data centers that can offer them ownership opportunities. A Glimpse into the Asia Pacific Region datacenterHawk has recently opened operations in the Asia Pacific region, collecting data for our Insight market reporting platform. The way that data center services are offered in various markets differs quite a bit from North America and the Europe, particularly in places like Singapore, Hong Kong, and Sydney. Hong Kong is dominated by just a couple of very significant players. Volume has been holding steady over the past few years, without a lot of the dramatic growth seen elsewhere in the world. Some of that can be attributed to the privacy rules that they need to abide by according to the Chinese government, which has made outside investors more reluctant. But facilities are still being used as a landing point for Chinese operators who wish to expand into the rest of Asia. Singapore is quite a different picture; the desire for investment is there, but the opportunity is lacking. There's been a moratorium on new builds, and they're quite focused on green energy and smarter designs for data center services operations. There's not a huge amount of capacity available now. For any construction that wasn't nearly completed before the pandemic hit, there will continue to be significant delays across the board. Sydney's development is more robust, and the market is far more open. Regulation is present but more reasonable than a lot of other APAC regions. The big Sydney operators are starting to push into Australia’s secondary markets such as Melbourne and Canberra. Because of Singapore's availability and new build issues, many companies are opting for investment and data center presence in Sydney, either in the short or the long term.

To learn more about Evoque's MGI product, check it out here: https://www.evoquedcs.com/ Regional Trends in Data Center Services and Markets in 2Q21 Northern Virginia is a market-driven by hyperscale requirements. It saw moderate growth in 2Q, and it's also spreading out to cover a wider geographical area. The sector there is so unique, datacenterHawk is developing a new analysis tool that tracks and reports specifically on hyperscaling trends. It will undoubtedly be useful in other regions as well as some of them grow towards that end of the market. In a way, Phoenix is positioned to be the next Northern Virginia. The amount of interest from large companies and the volume of new development are both indicators of some big movement in the near future. There's a misconception that there's a lot of supply available in the Phoenix market. That might have been somewhat true up until about three months ago. But now, those sites are seeing a lot of activity, and it's just a matter of time before more capacity is needed. Speaking of capacity, Portland has doubled in the last two years. A number of providers with major hyperscale and enterprise credibility have established themselves in the area, so hyperscale users that already have ties with these companies can offer an easy onboarding process. Being on the west coast but outside of the metropolitan areas that have development challenges is a plus. The undersea cables are well-positioned to feed expanding demands in Asia. And the mix of hyperscale and enterprise clients means that even though local companies tend to be much smaller than the likes of Dallas or Chicago, there's still a lot of opportunity for high bandwidth data center services at great prices. Which drives more companies to the area, thus snowballing the trend. Great tax incentives and business-friendly attitudes from the local government certainly help as well. Salt Lake City is an exciting market, continuing to ramp in 2Q. There’s lots of pre-leasing from interested users while maintaining their local client base. The providers there are building big, which historically has been rewarded in the region. Proximity to Silicon Valley certainly helps. The development cycle is lagging behind what was seen in Portland by a little more than three years, so the potential for a boom is there.

As data centers around the world continue to move toward sustainability, Norway’s unique climate and environmental agencies have made 100% renewable energy possible — and the country is setting the standard for others to follow. What Makes Norway Different? While cities like London, Paris, and Amsterdam continue to get much of the data center attention in Europe, some are starting to realize that there may be better locations to build a data center than in the cities with the highest PSF rent in the world. Enter Norway —a country where low costs meet high sustainability. Norway’s cost of electricity is among the lowest in the world (and by far the lowest of European countries), a result of their plentiful natural and renewable resources. The country contains 25 wind farms and over 1,500 hydropower plants, making 98% of Norway’s electricity renewable. Also, according to Norway’s recent government figures, they currently produce an annual energy surplus of 5TWh and plan to raise that figure to 20TWh in the next 10 years. Green Mountain and Green Energy We recently spoke with Tor Kristian Gyland, CEO of Green Mountain, about what makes Norway an ideal location for data centers — and how Green Mountain manages to operate all of their data centers on 100% renewable energy. Green Mountain designs, builds, and operates high security, robust, wholesale colocation data centers. The company currently offers three data centers in Norway: DC1-Stavanger at Rennesøy just outside Stavanger, DC2-Telemark in Rjukan, and DC3-Oslo, which is just 12 miles outside the capital. Each of these data centers are Tier III certified by Uptime Institute for design and facility, and the centers’ existing customers include banks, IT service providers, government agencies, and large enterprises. When it comes to renewable energy, Gyland credits the country of Norway for making sustainability a viable and affordable option. While the cost of land and power in other cities and countries makes it more difficult for data centers to increase their capacity, Norway’s cost of power is 75% cheaper than FLAP data centers. That means a 10MW facility in Norway can save 155 million euros over a 10-year period when compared to what they’d spend in Frankfurt, London, Amsterdam, or Paris. Solving for Cooling and Connectivity One of the most pervasive challenges in the data center industry is the ability to ensure continual cooling throughout the day. At Green Mountain’s DC1-Stavanger, they can use cold water from the deep Norwegian fjords located near the facilities to ensure the most efficient and effective cooling process. By using gravity, the cold water flows to the green data center cooling station without the need for power. They then only require minimal power to pump the cold water into the data center through heat exchangers (3kW of power for 1000kW of cooling). This unique cooling system results in high-quality, cost-effective, and energy-efficient data center solutions with a PUE as low as 1.2. Of course, with all of this focus on renewable energy, are Green Mountain data centers able to rival the connectivity abilities of other European data centers? Gyland views connectivity as yet another Norwegian advantage. Due to the investments that have been made in and around Norway over the last three to four years, Norwegian data centers are able to reach 54% of all businesses in Europe with less than 20 milliseconds of round trip. According to experts, such a low latency rate makes it possible to move close to 90% of a data center’s workload from Norway to European countries. With the lowest power prices in Europe and the greenest data centers in the world, Green Mountain is setting the standard for sustainability. And Norway is a model that other countries can look to as they work to attract productive and energy-efficient data centers.

David Liggitt, founder of datacenterHawk, recently met with Andy Stewart, CEO of Evoque Data Centers, and Peter Roosakos, CTO of Foghorn Consulting. The news on everyone’s mind: Evoque’s acquisition of Foghorn. About the Guests, and What Prompted the Acquisition Andy was the CFO and then CSO at TierPoint through over $2 billion worth of acquisitions and funding. He took over as CEO at Evoque about a year ago, which meant that he had to primarily learn the corporate culture and team compositions remotely. Once he established pandemic protocols and got a good look at the internal workings of Evoque, he brought in key executives and revamped the sales model of the company. Each move reflected the industry changes that had been happening since the pandemic started and built towards the overall plan for a post-pandemic future. Peter started in the mid 90's as the cofounder and CTO of Computerlandscapes Inc. Exodus eventually acquired the consulting company to build out their professional services division. Fast forward eight years, and the cloud was in its infancy. Peter's team at Opelin used these new scaling infrastructure capabilities to serve the needs of smaller companies. HP acquired them in 2007, and he stayed on for a couple of years during the transition period. After he left HP, he started Foghorn with the mission of leveraging the public cloud to move companies forward. In the front end of the interview, Andy shared what he's most excited about with the acquisition of Foghorn. The Mountain View-based digital transformation company recently agreed to a union of their offerings. He said that the acquisition will change how Evoque goes to market and drastically expand what they can offer to customers. His enterprise clients want better cost management and visibility into their infrastructure usage. Their feedback made it clear: Digital transformation and application-first approaches were the future of his company. Cloud Computing is the Future... Sometimes David asked Peter how he talks a client through the planning phase and how long a data center and cloud relationship can last. Peter noted that, historically, all-in strategies seemed like the most cost effective and straightforward way to go: Either all on-premises, all in colocation, or all on cloud. But digital transformation has put a stress on pure performance over simplicity. So almost everything these days is a hybrid solution, as the apps take center stage. Optimizing workloads to run on the most performant platforms yields far better long term results. Andy added how this acquisition helps clients plan beyond pure colocation space and power strategies. He mentions that it's hard to stand out from the crowd as a specialist, particularly when cloud computing is such a huge part of the landscape. The flexibility needs to be there. Infrastructure agnostic approaches are far more impressive and can cover clients' holistic needs. It allows a hosting strategy that evolves over time; nothing is static, and nothing is overly painful to adjust to if a new efficiency takes precedence for a client. Andy also shared that an important strategy they’ve adopted includes providing colocation space to niche service vendors that can meet client needs and introducing them to enterprise clients as service partners.

We sat down with Damien Gaynor, Echelon’s Director of Sales and Marketing, to discover what they’ve done to get into the data center space and what they’re doing to stay there. As Gaynor shares, Echelon is working to meet the rapidly expanding global demand for data processing and storage solutions by developing large-scale campuses across Europe (focusing most of their efforts in Ireland). But what makes Echelon different is their focus on sustainability. Sustainable Energy Isn’t Just a Niche With the global green data center market expected to grow by $44.92 billion during the 2020-2024 period, it’s no secret that this sector of the market is available for anyone looking to make a splash. As cloud computing continues to leave a massive energy footprint, the option to push renewably powered businesses forward rests in the hands of the data center providers. Coming from a commercial real estate background, Damien and the team at Echelon recognized this responsibility as an opening in the European market. They noticed that a majority of the power demand came from large metropolitan areas like London, Slough, Frankfurt, Paris, and Dublin. What they realized was that this demand created areas of strain on networks where the transmission capacity experiences real pressure to deal with all the centralized demand. So instead of trying to break into these urban hubs, Echelon has instead focused on creating data centers in rural areas just outside large cities. Building Close to Renewable Resources For example, their DUB20 site in Wicklow (which is about 30 miles south of Dublin) is located near the Arklow Wind Bank where SSE Renewables is building one of the largest offshore wind farms in Ireland. When it's complete, it will generate about 800-850 megawatts. A hydrogen production facility is also planned for the DUB20 site. With ample access to water from the Avoca River and the proximity of a source of large-scale renewable energy—plus a national grid connection—DUB20 is ideally suited to facilitate the creation of a long-term, sustainable solution to energy storage. The idea is to build a data center closer to a source of renewable power and closer to the point of generation so the grid isn't put under so much pressure. Echelon’s theory is that in the short- to medium-term, as the industry moves towards genuinely renewable and environmentally friendly operation, “halfway house” solutions will be required to mitigate against aging and overburdened grid infrastructure. With that in mind, their goal is that all data centers one day be powered wholly by renewable energy. How Financial Incentives Foster Environmental Awareness Damien shares that at the end of the day, the push toward providing power through the use of renewable resources will come down to both the data center providers and the occupiers working toward the same goals. Wanting to be green is fantastic, he shares, but are we willing to pay for it? Are we willing to incentivize the person tasked with delivering the data to do so responsibly? If not, people will continue to default to what is cheapest and easiest. As of today, making an effort to use renewable resources may take some extra energy. But if Echelon is an example of anything, it’s that the market is continuing to trend toward renewable resources, and people everywhere want to work with environmentally conscious companies. Right now, the use of renewable resources is a competitive advantage. But soon, environmental awareness and responsible power consumption are going to be considered the bare minimum. The data centers leading this charge today are the ones who will be on top tomorrow.

The APAC data center market has distinct cultural and geographical diversity, unique supply challenges, and a high potential for hyperscale growth that make it a market worth looking at closely. A Diverse Landscape To get a framework for how major and secondary data center markets work in a certain part of the world, it’s important to understand the regions of the area. For example, in the United States, the larger data center markets include Northern Virginia, Chicago, Phoenix, Dallas, and Northern California. In Europe, there’s Frankfurt, London, Amsterdam, Paris, and Dublin (often referred to as “FLAP-D”). Turning to Asia-Pacific, the three major cities that immediately come to mind are Singapore, Sydney, and Hong Kong. What makes the APAC data center market so unique is the cultural diversity it represents. This leads to certain markets operating in near isolation because of the cultures they represent. Japan is seeing growth in Tokyo and Osaka. China has Shanghai and Beijing. On top of that, there’s an increasing amount of capacity across Southeast Asia, which includes Jakarta in Indonesia, as well as Vietnam and Thailand. And last, but certainly not least, there’s significant activity in India where huge amounts of growth can be expected in the coming years. These unique areas come with their own potential, but supply challenges can still exist anywhere. Market-Specific Challenges Supply chain challenges and issues delivering power infrastructure continue to pop up all around the globe, and the APAC market is no exception. In Singapore, for example, the government has placed a moratorium on new construction. While this has put a halt on the breaking of new ground, it’s also made it difficult for those who are in the process of building new sites, as the price of building materials continues to rise. Of course, this issue is specific to Singapore, but that doesn’t mean it’s without a ripple effect. The Sydney market, and Australia in general, has continued to experience steady demand and even seemed to benefit from the slowdown in Singapore. This trend is one we’ve seen happen worldwide—where lack of infrastructure or capacity in one area has pushed demand to a neighboring location (which happens often in the U.S.). While Singapore has slowed down at the moment, it still remains an important market to keep an eye on in light of its strategic importance. The same can be said for Hong Kong, which represents the gateway into the China market and where power is relatively inexpensive. Following the Hyperscale Trend Hyperscale data centers are driving the conversation (and the demand) all around the world, and Asia is beginning to see this play out. While we’ve seen significant investment in subsea fibers that have come from hyperscale centers, Asia is still in the early stages of this process. Part of the reason they’re behind the likes of Europe and the U.S. is because of the sheer size and scale of many of their markets. India, for example, requires hyperscale operators to develop a completely new and unique strategy. While a large scale and scope of activity may sound like it means there’s more to go around, it has actually led to increased competition as hyperscale operators look to meet the various needs of hyperscale customers. However, hyperscale is only a piece of the puzzle when it comes to Asia. The entrepreneurial energy that exists across all the various markets means new organizations with new technologies are placing new demands on data centers. Being on the edge of new developments certainly means that the data center markets will continue to grow in both demand and capacity. Both primary and secondary markets are poised for growth, so the question one has to ask about the APAC data center market isn’t if it will continue to grow, but how fast.

David Horowitz, the SVP and Director of Sales at T5 Data Centers, joins us for a conversation about the Chicago data center market. David walks us through the Chicago market's current challenges and opportunities, and what he sees on the horizon for T5 and the industry as a whole. T5 and the Chicago Market Suburban Chicago has been nurturing a growing data center market for years, and thanks to the presence of players like T5 in the Chicago suburb of Elk Grove Village, the Chicago market is now one of the top in the country. Horowitz says it was around 2007 that data center providers started buying facilities, land sites, and industrial buildings in the area. Early entrants like Exodus and CenturyLink helped create the fiber-rich environment that exists today, and significant investment from local utility provider ComEd brought the necessary power and utility infrastructure for Elk Grove Village to boom. With connectivity to downtown Chicago, Elk Grove Village has become the heart of the city’s suburban market. By Horowitz’s estimation, there are roughly a million and a half square feet of data center product in the area, all within a 1.5-mile radius. Giving Customers What They Want T5’s success in Chicago and elsewhere is owed to their guiding ethos of putting customers’ needs first. According to Horowitz, the company has learned a lot of lessons through trial and error, but the most significant learnings have come from paying attention to customers — and responding to what they have to say. Business development has come as a byproduct of simply supporting clients with growing requirements and adapting services to meet customer demand. “We operate the best data centers, “ Horowitz says, “because [our customers] tell us we do.” Dealing with Uncertainty One current challenge Horowitz sees for T5, however, is lease renewal. Transactions from eight to ten years ago are coming up for renewal, and many of those customers have a much different perspective on their utilization rates now than when those agreements were signed. On top of that, migration costs aren’t nearly what they used to be. It’s now much easier to relocate than in the past, and Horowitz says many more customers are shopping around. “There's a lot of uncertainty about how customers are going to treat lease expirations,” he says. But he’s excited about the possibilities that could bring, particularly with build-to-suit opportunities in health care, finance, and with hyperscale users. What’s on the Horizon? It’s an exciting time for the data center industry, and Horowitz sees big things coming down the pike. First, there’s an environmental impact. “Data centers are impactful on the environment,” he says. And T5 is making a big investment in solar panels to support its goals for positive impact. “Sustainability initiatives [are] huge for us,” Horowitz says, not just for T5 internally, but for helping customers achieve their own goals for sustainability as well. Thinking about the next 15 years, Horowitz dreams of helping the world’s top 100 companies execute build-to-suit properties, landing government contracts, and expanding T5’s business internationally. On the build-to-suit front, Horowitz sees T5 as a collaborative partner, helping with site selection and development — whether they end up owning the facility or handing off keys once the shell is built. The federal government space is also one where Horowitz thinks T5 could support growth from a facility management perspective. For the data center industry as a whole, Horowitz says the best is yet to come. “A couple years ago, people said it was in the second inning. I still think it’s in the second inning,” he says.

Phoenix’s Data Centers By the Numbers Our latest podcast touches on the changes that have happened in the Phoenix area over the last five years. By measuring the planned power for data centers, the growth metrics become clear. Planned power went from 185 megawatts in 2017, all the way to 1,690 megawatts in 2021. This is to enable the rapid hosting of cloud service providers as soon as they’re ready to make their move into local facilities. Some data centers intentionally overestimate their power requirements, sometimes to the point of speculation, just to be ready for a theoretical client boom in the upcoming months. Phoenix is one of the few municipalities that can offer providers of data center services the entire package necessary for immediate growth: Copious amounts of space, sufficient power, water, friendly taxation, and modern purpose-built facilities. When companies look at the operations and opportunity costs of Arizona when compared to the likes of California, Phoenix becomes quite attractive. Corporate Attitudes Driving Data Center Services One of the things that is driving the data center services market in mid 2021 is the trend of moving cloud services as close to the demarcation point as possible in enterprise networks. This means cloud service providers are scrambling to find local presences in major metropolitan data centers, wherever their clients have a significant facility. The reasons are many, ranging from low latency demands from financial services companies to continuous monitoring needs for high uptime applications. Whatever the clients’ reasoning, they need to make use of techniques that feed into high speed hybrid clouds. Their needs have to be handled on many different layers of the OSI model, and fully automated to be useful to the DevOps engineers setting up the application servers. This creates a division of labor between the data center services company, the cloud service provider, and the corporate client. Millisecond-critical criteria could be set on a variety of different services: UPS functionality, rack monitoring, network hardware, environmental controls. And that means local points of presence for the cloud provider in every city where their clients operate. Additionally, Phoenix has a ton of enterprise market growth. Companies already based in the area are expanding now that they have a better grasp of what the post pandemic landscape will look like. They’re also adding additional capacity as telecommuting becomes a permanent part of their corporate culture. In the near future, the enterprise sector will go back to pre-Covid levels of expansion, if the experts are correct in their predictions. Speaking of looking into the crystal ball… Predictions for Phoenix’s Future We are quite bullish on the future of data center services and cloud service providers in Phoenix. Though there are enough different entities to keep pricing competitive, there’s also enough demand to allow all of the dedicated players to thrive. And from past commercial interactions, we can be almost certain that the assets and space of any data center company who falters will be rapidly acquired by one of the bigger players in the marketplace. Building up the technical capacity that will ensure smooth upscaling for PaaS and SaaS clients is going to be critical over the next three to four years. That means pushing the automation of on-demand services right to the limit, and provisioning for more ad-hoc expansion than data centers have traditionally done in the past.

Why hyperscale data centers in Australia forecast global industry growth This is an episode of HawkTalk, datacenterHawk’s series of candid one on one conversations with executives and leaders in the data center industry. If you enjoyed this episode, you can check them all out on our blog. If you’d like to know when we release future episodes, you can subscribe here. James Veness is the Head of Portfolio for Data Centers with Fujitsu Australia, and the work he’s doing is just one example of how the global infrastructure of hyperscale data centers only continues to grow. As we’ve shared before, according to Infiniti Research, the global data center market is anticipated to grow by over $270 billion between 2020-2024. If Veness is a case study in anything it’s that these projections seem more than fair as the reach of data centers expands across various countries and continents. Veness manages a portfolio of six different data centers across Australia. His portfolio is one of Fujitsu Australia’s seven portfolios made up of over 100 data centers in Japan, the U.K., and Singapore. Their flagship site in Western Sydney, a popular location for computer farms, is a very large hyperscale site that is now up to 90 megawatts, and it is there alongside a secondary site that is up to 30 megawatts. Per our research, Northern Virginia, Northern California, Phoenix, Dallas, and Chicago have all seen hyperscale development and leasing. But clearly, these types of data centers are continuing to show up all over the globe, and this growth is changing the entire data center landscape. As Veness shares on this latest HawkTalk, it was only a few years ago when you would build a single data center that would focus on every customer—hyperscale, wholesale, retail, etc. But what's changed over the last few years is that different customers now have different requirements. That includes design, build, scale, speed, security, efficiency, connectivity, and everything in between. All these factors vary depending on the type of customer. Providers such as Fujitsu and others are now building for one specific market, and with all this intensely focused building, we’re seeing a wave of growth in individual markets. Sydney has now become a very mature market, and with well over 500 megawatts of load, it's growing exponentially. Sydney also has three distinct zones within the data center market—Southeast zone, North zone, and West zone—that make it quite an important regional footprint. This growth then ripples across the rest of the continent into Melbourne, and especially Perth, with the upgraded infrastructure coming in that wasn't there a few years ago. Factor in things like Australia being one of the first countries on the planet to see the sun every day, as well as being a relatively safe and stable political environment, and it’s clear why companies view it as an attractive place to build. With the growth of hyperscale data centers in North America, Europe, Asia, and now Australia, combined with the increased demands from Amazon, Microsoft, Google, IBM, and the like, the world is looking at more and more development of these types of centers. This will raise questions regarding supply and demand, as well as sustainability and other issues. People like Veness and companies like Fujitsu are simply forebearers of a future full of data centers. We’re excited to watch the growth of data center markets in Asia Pacific. If you need additional data to guide your decisions in Asia Pacific, then you can request access to our upcoming data center market reports on Singapore, Hong Kong, and Sydney.

The Spectrum of Hyperscale Data Centers Tim puts hyperscale users on a spectrum: on one end there are first-party applications driving data center demand, and on the other end are third parties driving demand. What that means is that if a data center is providing cloud services — meaning that it has customers who are external to the business — it’s on the end where a third party is driving demand. Alternatively, if internal applications are primarily driving demand, then that's on the other end of the spectrum. Tim explains that understanding which end of the spectrum the hyperscale center is on determines the ability to predict future demand. With first-party applications driving data center demand, someone can actually look at data points like usage rates and historic statistics to understand how the application works and grows and gain insights that help improve performance. On the other hand, third-party applications can come with demands that data centers aren’t currently aware of. They can be running smoothly one day, but then instantaneously speed up and need more capacity the next day for reasons no one could’ve anticipated. Providing Flexibility and Speed Understanding this reality and preparing to meet the different demands of different hyperscale data centers is what makes Tim and his team so effective. Because they can look at the specific needs of each data center and clarify whether they’re operating in a predictable or unpredictable environment, they can plan accordingly — or at least they can know when they’re in a position where any plan might need to get thrown out the window. This situation demands flexibility from all involved. Some data centers may have extreme clarity in what drives their demand, making for fewer last-minute changes. But data centers that rely on third parties have to expect that demand may vary, and they may not be able to see that change in demand coming. Hence, flexibility is key and maintaining an emphasis on speed is crucial. It’s no secret that data center growth has continued to skyrocket over the last five to ten years (1Q 2021 has shown yet another period of growth across the globe). And with that growth comes an increase in the need to have a team that can handle the speed of expansion. Yet, not all hyperscale centers are capable of growing as quickly as they want to with the current size team that they have. That’s where someone like Tim comes in. One of his goals is to buttress the existing internal self-perform capacity of hyperscale centers with an external team that can help carry the weight. Whether the gap is in construction, sales, marketing, or something else, Tim and his team are always looking to step in and fill whatever roles are needed to facilitate the rapid expansion of hyperscale centers and their capacity. While more hands on deck may help a ship sail faster, there’s still an issue of certainty. A hyperscale center may be excited to have someone like Tim and his team to help, but they still have to ask: Can we trust where we’re going, and do we know if we’re going to get there? As Tim shares, understanding the different needs of different hyperscale clients is crucial to serving them in the most efficient and effective manner. Walking into a project with eyes wide open, understanding the overall market, and intuiting the individual needs of different data centers are three invaluable traits that make someone like Tim, and anyone else like him, poised for success.

Our talk with Bruce Lehrman about Involta’s business strategy contained some interesting details and pearls of wisdom. They discussed getting involved early in emerging markets, what it takes to open up a world-class data center in a new location, and what verticals have shown the most interest in Involta’s services. Surprisingly, it was often the healthcare industry that became early adopters of these new data center locations. Lehrman said that a lot of the companies he’s worked with have been ‘really focused on network latency from their core data centers and backup facilities to their primary hospitals and clinics. Given that some of these markets are off the beaten path, and healthcare infrastructure is often quite dated, these companies jump at the opportunity to upgrade their network capabilities. The Rewards of Hosting Healthcare Lehrman mentioned a positive aspect of hosting healthcare providers: The ability to forge a long-term partnership. Sure, the initial qualification and setup might be more painful than some other clients. But once that’s done, you may very well have a client for life. Once healthcare organizations have tech that works and that meets or exceeds their needs, they’re loath to move off of it. And on the flip side of the coin, once a HIPAA Business Associate establishes a friendly set of standards for one healthcare organization, it can be tweaked and applied to future partnerships in that vertical, all across the country. The first time is always the hardest. But that effort need not be duplicated for every new healthcare client. A second reward is community. Lehrman has set up advisory boards for hosting healthcare providers, made up of customers and non-customers alike. He uses these roundtables to keep abreast of the market and the upcoming needs and expectations of the industry. It’s not only a valuable feedback tool, but getting back to each individual about their concerns and feedback forms a connection… current customers become more trusting customers, and non-customers might have a reason to do business with someone they trust in the future. These benefits can lead to larger opportunities. Once one metropolitan area is taken care of, there’s a distinct possibility that the parent company will ask about opening small data centers in other parts of the country. That’s because healthcare providers, more and more often, are interested in a different kind of hosting model. They’re looking out towards the edge. Living on the Edge ‘The edge’ should also not be confused with simple mirroring, load balancing, or redundancy operations. Although aspects of these things might be included in edge architecture, they aren’t the whole picture. The edge is about decentralizing a data center. If a healthcare provider is dealing with highly latency-sensitive operations, such as remote laparoscopic surgery, they don’t want to go through a bunch of hoops to get to their destination. So providers find locations where they can host the client’s hardware and software as close to their demarcation point as possible. Alternatively, they set up shop at a low latency location somewhere between a healthcare organization’s headquarters and their metropolitan branch. Either way, the goal is to be as close to the ‘edge’ of the involved private networks as possible. This can mean more geographic expansion, more location scouting, and more time dedicated to clients when you’re hosting healthcare operations. But it can also mean establishing footholds in markets that the hosting provider can later expand further if there’s a demand. Lehrman mentioned that he’s seeing a big move towards decentralization, and within the next ten years quite a few medium to large-sized enterprises will fully take on edge networking. Involta is constantly looking at new tools and capabilities that will allow them to be as flexible as the client needs them to be.

Why Dallas Continues to Be An Attractive Market One of Flexential’s biggest markets is the Dallas data center market. Flexential has experienced continual growth in Dallas and their customers find this market attractive for their IT infrastructure. As Downie acknowledges, Dallas has been a destination market for enterprises for a decade or more and he feels fortunate to have participated in that. Still, there were questions as to whether or not Dallas was oversupplied and if this would lead to price compression. That being said, it seems that the Dallas supply is always consumed and Downie believes that we’re currently seeing a continuation of this fact. “I think there’s clearly been a change in product profile in Dallas in terms of what’s being built and some folks in the industry are solving for the very large-scale, multi-megawatt deployments and that just drives a price that, in comparison to history, would be considered compressed. But there’s still a significant amount of enterprise”. Specifically, Downie believes that the large retail and medium retail that’s going on in the Dallas data center market has remained consistently strong. Downie also acknowledges that another reason that Dallas is such an attractive market is that it has inexpensive land and power, along with the fact that the city offers tax benefits that are business-friendly. These factors have driven large-scale enterprise into the market in recent years. Further, from a network density perspective, Dallas is well-situated. Downie states that it is all of these various factors that continue to make him optimistic about continuing to operate in the Dallas data center market. What Types of Companies Favor the Dallas Data Center Market? While Dallas is an attractive market in various ways, there tend to be a few types of companies that favor the current market found there. For example, technology companies, insurance companies, and financial companies fit the enterprise user base that data center companies like Flexential have the ability to attract. Downie remarks on the fact that companies within these industries are those that have been both early and long-tenured consumers of what companies like his deliver. Flexential’s Potential Growth in the Dallas Data Center Market in 2021 As Flexential comes out of a difficult year in 2020, Downie remarks on the fact that, just as is the case in any year, his company will come out stronger in its ability to deliver a high-quality value proposition to their customers. For this reason, he expects 2021 to be an exciting year for the Dallas data center market. “A lot of the things that we were able to accomplish in 2020 position us well.” In the second quarter of 2021, Flexential will be opening up its largest data center ever in Hillsborough. This speaks to Flexential’s focus on continuing to drive the scale of its platform and its relevance for national-use cases. Further, Flexential’s Dallas expansion is an exciting prospect for much the same reason. “We’re very focused in 2021 on continuing to drive the evolution of the customer experience,” Downie says. He also says that it is a primary focus of Flexential to evolve its portal, something that is a differentiator for their existing customers. Finally, Downie says that they want to make sure that they’re focusing on building automation into the network platforms and remarks on the power of the FlexAnywhere Network in its ability to connect all of Flexential’s facilities together, making consumption easier than ever. It is exciting to watch Flexential’s growth and it seems that there are some potentially revolutionary things in the works for 2021!

From a data center perspective, whenever we approach the end of a quarter, there is always a lot of exciting data to review and trends to discuss. Today, we will be discussing all of the major European data center market highlights for 1Q 2021. We’ll also briefly touch upon the condition of the market at the end of 2020 so that we can better understand how the previous year played a role in launching us into the position we find ourselves in today. The European Data Center Market in 2020 2020 was a challenging year across various industries, the data center industry included. That being said, although 2020 was a year fraught with obstacles, it proved to be one of the strongest years that the data center industry has seen in recent memory - not only in terms of absorption but also in regards to the European data center market. When speaking to operators, it seems like the legal process of closing such deals took much longer than anyone anticipated. That being said, when taking into account the deals that should have been closed in 2020 and will now be closed in 2021 (as well as the deals already scheduled to close in 2021), the year ahead is shaping up to be potentially as good as 2020. Observable Challenges in Delivering Supply In 2020, there were observable challenges in delivering supply not only to primary European data center markets such as Frankfurt, Amsterdam, or London, but also to secondary markets. In the face of these challenges, we even witnessed demand transfer to other markets because of the lack of supply. This is largely an issue of providers pre-leasing capacity before it has been built due to the desire to remain in key markets. We have also observed development in tier 2 markets like Berlin and Zurich. These areas are not only taking capacity away from primary markets like Frankfurt but are also considered to be add-ons to those two markets. The power availability in some of the top European data center markets appears to be difficult to come by, as does the availability of appropriately priced land assets. This has resulted in developments outside of the traditional development zones. Anticipated Next Markets Another big trend that we’ve seen in the European data center market in 1Q 2021 is a dual strategy utilized by companies not only to lease large amounts of capacity but also to own and build it themselves. There has been an observable amount of anticipation surrounding where the next big markets will be located. In 1Q 2021, there seemed to be large amounts of speculation surrounding appropriate landmasses in tier 2 markets. Additionally, the competition for tier 2 markets seems to be potentially less than it is in tier 1 markets. Overall, the growth of the tier 2 markets has been anticipated. At datacenterHawk, we’re interested to see how the absorption rate of European data center markets in 2021 will impact 2022, as well as whether or not that demand continues or simply levels off for a period of time. Regulatory Environments in the European Data Center Market In some countries within the European data center market, we’ve seen significant growth. In others, however, we have observed a slow down of sorts because of changes made related to power or, perhaps, data sovereignty. From the European perspective, there is a huge push to lessen carbon emissions and reduce the impact on climate change. Overall, the last year has increased the profile for the sector. People have been astoundingly grateful for digital infrastructure and its ability to allow society to push forward in the wake of a pandemic fairly unencumbered. If you would like to dive deeper into 1Q 2021 North American and European data center data, click below to request access to Hawk Insight: https://www.datacenterhawk.com/request?feature=insightMarket&market=1Q21%20Hawk%20Insight

1Q 2021 Data Center Market Highlights: What We’ve Noticed and What to Expect With the first quarter of 2021 now complete and the second quarter of the year being well underway, datacenterHawk will be taking a look back over the key data center market highlights of 1Q 2021. Here, we’ll be discussing our top takeaways from the quarter, as well as touching upon our expectations for the second. Overall, while 2020 was one of the strongest demand years in the industry, the remaining market fundamentals in 2021 seem to be robust. Consistent Hyperscale Demand With 2020 being one of the largest growth periods in the history of the data center industry, many wondered just what the first quarter of 2021 would look like. What we quickly realized is that the expansion of hyperscale users- not just in the United States but in Europe and Asia- would continue to grow. While quarter one of 2021 didn’t see quite as much hyperscale demand in comparison to the previous quarter, demand was still consistent and stable. As we look to the remainder of 2021, we expect to see the continuation of a dual strategy from hyperscale companies who are looking to lease and own their data center portfolio. The Resurgence of Enterprise Demand Another key highlight that we can take away from Q1 of 2021 in the data center market is the resurgence of enterprise demand. While you could argue that this is a market by market trend, we view it as being a fairly holistic change. When COVID first hit, things went pretty quiet on this front. Now, there appears to be more RFPs in the data center market for requirements within a particular size range. This is an especially encouraging sign in terms of the beginning of 2021 and leaves us optimistic for enterprise demand to continue to grow throughout the remainder of the year. Key Changes in the North American Data Center Market Northern Virginia– Once again, Northern Virginia led North America’s data markets in terms of absorption. One particular change that leaves us feeling optimistic for the growth of this sector is the continuing growth of interest in locations like Manassas, Gainesville, and Leesburg. While most of this area’s demand has historically been placed on Loudoun county, we now see that demand expanding to the surrounding municipalities. Phoenix– Phoenix is a particularly interesting data center market in North America for a variety of reasons. In the minds of most, Phoenix can be divided into five different areas: the center of Phoenix, Chandler, Mesa, north of Downtown, and Goodyear. Some of the main advantages that can be found in Phoenix are reasonable costs, a competitive market, and the area’s unique ability to scale over time. While there are other markets with similar characteristics, Phoenix is unique in that its market has been validated by the big cloud providers. In terms of Q1 of 2021, demand was greater in Phoenix than the previous three quarters combined. This unevenness in demand highlights the “lumpiness” that is commonplace across the data center industry. Due to hyperscale users focused on maturing their portfolio in Phoenix, the area also experienced a significant uptick in leasing in the first quarter of 2021. With many in the industry seeing the potential for Phoenix to grow to be as robust as the Northern Virginia market, Q1 of 2021 certainly encourages such predictions for years down the road. Be sure to subscribe to our newsletter to stay up to date on the data center industry! – https://lp.datacenterhawk.com/stay-up-to-date

Understanding the challenges data center customers face is the first step toward providing them with a good solution. When Nicholas Laag, CEO and Managing Director of Prime Data Centers, was preparing to open new data center facilities in Sacramento and Santa Clara, his primary focus was on the end-user. The varying needs and demands customers have—from hybrid migration to combining the cloud with their own onboarding—make it crucial for data centers to be able to provide multiple solutions to the people they serve. This mindset makes it possible for data centers to look less like products and more like partnerships. Understanding both the customer's needs and the ways the data center can create a solution is the best way to create a healthy relationship between providers and users. Past behaviors won’t solve future problems Even as recent as ten years ago, data center operators were more likely to focus on the efficiency of the build, only thinking of how the project best worked within their needs and their capabilities. Now, however, it’s more about the operator working in tandem with the customer. That’s why Laag and his team focus on providing a dynamic environment that can provide adaptable solutions. For example, the Prime Data Center in Sacramento—which was chosen as a more cost-effective location to the Bay Area—was designed specifically with the idea of expansion in mind. Laag shares how at this location they have the opportunity to be 100% green, with the cost of power being significantly less than the Bay (and even less than Santa Clara). They also built this campus on a zone that allows them to have their own substation, which has 50 MVA of available power, as well as room for expansion. This allows them to work long-term with companies who may themselves be growing. Building the site on property with room to grow means now that the location is fully leased, they have the ability to increase the footprint and density by 33%. Instead of providing six megawatts per the original design, they’re now able to deliver eight megawatts to the customer. As Laag describes, “If you're not on point in terms of delivery speeds and design flexibility, you will be funneled into a small number of customers.” Having the ability to serve the different needs customers come up with will quickly separate the data center providers who are continuing with antiquated practices from those who are focused on adapting innovative and creative solutions. The COVID effect and looking ahead It’s no secret that the need for creative solutions stems, at least in part, from the increased demands on data centers as a result of COVID-19. Laag believes, however, that COVID is unlikely to have an exponential effect on the fundamentals of the industry. Across the world, data centers have seen an increase in demand, much of which comes from mobile work and remote offices. The pandemic has certainly accelerated the need for and use of mobile work technology that has been available, and it’s reasonable to assume some of these practices will remain. It’s the role of data center providers to understand this positive bump in data usage isn’t something to be counted on in terms of a business model. This again points to the competitive advantage flexibility provides. Being able to meet the heightened demands of customers during COVID-19 has been a real benefit to many data centers, but those who are prepared for a return to normalcy following the distribution of vaccines are best poised to maintain their current and new customers. As Laag shares, “You need two sides to dance.” Some customers are experiencing remarkable growth and their data center providers need to be prepared to grow with them. Yet, at the same time, when the growth wanes, these same providers need to be prepared to move in tandem with their customers.

Roger Süess of Green fills us in on the current state of the Zurich data center market in Switzerland, how it’s developed into what it is today. Check out our video above with Roger Süess of Green to get his take on the Zurich data center market. If you’re short on time, check out the summary of the conversation below. The Current State of Green Green’s current footprint in Zurich consists of 4 separate locations, 2 of which are large campuses focused on meeting the needs of hyperscale clients. Their other locations also serve hyperscale users, but provide space for traditional colocation use as well, and aim to be an IT solution for businesses wanting to enter into the Zurich market. Looking ahead, Green is planning on expanding their presence in Zurich with an additional 2-4 facilities in the city. The Development of the Zurich Data Center Market It’s clear that the Zurich market has been an area of data center growth over recent years. Robert mentions that people see this growth from major data center providers, such as Green, and show concern for potential overcapacity issues. He says that this is a valid concern but he looks at how the data center industry has changed over time and feels confident about the future use and growth of data centers. For a long time, many small to medium-sized businesses owned their own 4-5 MW facilities but recently that has shifted to these same businesses utilizing their IT needs from a data center provider. The data center trends that Green is seeing suggest that there will continue to be a need for additional space and power to come from a data center provider instead of smaller businesses owning their own IT space. Also, that’s without looking at the continued IT needs from the larger hyperscale users. With both of these trends, it’s a safe assumption that having an overcapacity issue will be minimal. We at datacenterHawk have recently started tracking the Zurich data center market. If you would like access to our data and analysis, you can request it here: https://www.datacenterhawk.com/request?feature=insightMarket&market=Zurich Or you can subscribe to our newsletter for general updates on the data center industry here: https://lp.datacenterhawk.com/stay-up-to-date

SkyBox Datacenters has had opportunities to grow in the past 2 years and only look to continue that trend moving forward. Rob Morris took some time to sit down and give datacenterHawk an update on how SkyBox has grown since we last caught up with him 2 years ago. Below are some of the topics we dove into during our discussion. Growth in the Houston and Dallas markets Since we last spoke with Rob, SkyBox has continued to expand in both Houston and Dallas. On their Houston campus, they’ve built several high-density, high power compute projects to bring their facilities to near full capacity. In Dallas, Skybox delivered their last building back in 2018 and decided to watch the market. They kept about 50 acres of land open for a potential build-to-suit opportunity and plan to expand in the market within the next 2-3 years. Opportunity in the midst of the pandemic In March 2020 when Northern America was hit with stay-at-home orders, there was a lot of pain felt throughout the nation. The data center industry is one area that was uniquely put into a position of opportunity and growth. With a vast amount of people suddenly spending more time at home, they turned to the internet to connect with others, which meant more data that needed a data center to live in. Plans for future growth Skybox is planning to expand in 2021, starting with a brand new campus in Elk Grove Village, a high-volume area for data center providers serving the Chicago market. Their first facility, which is currently in shell state, is slated to deliver 190,000 SF and 30 MW once completed in October of 2021. Looking forward We’re excited to see where SkyBox will go and the growth that’s in store for them moving forward. We’ll continue to track them and other data center providers on our platform in 2021 and beyond. Be sure to subscribe to our newsletter to stay up to date on the data center industry.

Below we’ll lay out exactly how we do it at datacenterHawk. At the end of this article, you’ll be able to take our approach and put it to use to help you succeed in your new role. What Data Center Market Research Can Do For You For some, data center market research might be a bit of an ill-defined, fuzzy term. Put simply, market research helps people understand how a certain product or industry is performing. Data center market research can help answer questions like: How much are people selling? How much are people buying? What price are they paying? What trends should I care about to help me make better decisions? Where should I take my business next to give me the best chance of success? Gathering Data You can find data from lots of different sources. Start with information from data center provider websites. They’ll typically list the facilities they operate, where they are, their capacity, and other infrastructure details. Brokerage reports from companies like CBRE or Cushman Wakefield are also great sources of market data. There are also data center market research firms dedicated to providing data and analysis. Many firms offer purchasable reports that they produce on a yearly cadence. Other companies have built online platforms that are easy to use and are constantly updated with real-time data. This is what we’re continuing to build at datacenterHawk. There’s nothing wrong with using good old Google to find out what’s going on. Frequently there will be press releases or announcements whenever a provider is expanding a facility or campus. You can also find announcements across social media. Standardizing the Data As you research capacity data, you’ll want to be pressure testing each data point as it comes in. For example, it’s fairly easy to find press releases about a provider adding a MW to a specific data center. But having 1 MW commissioned or available right now is very different than it being under construction or even just planned. Frequently this portion of the announcement is left off and you need to do some additional digging to figure out what they’re really saying. We recommend you only count commissioned and available power for the most accurate view of the market like we do at datacenterHawk. Verifying the Data As you piece together your market data, you’ll also want to pressure test how reliable the data is. Some firms will extrapolate their numbers with a top-down approach. This means they gather a few sample data points and assume the rest of the market shapes up along the same lines as their sample data. This is great for getting a quick read on the market but isn’t as bulletproof as a bottoms-up approach. With a bottoms-up approach, you go facility by facility in every market and roll up those capacity figures to the national level. This takes a lot more time than going top-down but it’s much more reliable. At datacenterHawk we take the bottoms-up approach to building our market calculations and we do it that way each and every quarter. Just Talk to People Some data just isn’t on the internet. It takes going to conferences, traveling to see people, and helping everyone you talk to along the way. The great part about this is you get to build deep relationships with the people in the space. We’ve even had lots of them on our podcast to talk about what’s transpiring in the industry. If you’re new, we’d love to talk to you too and see what we can do to point you in the right direction. You can also subscribe to our monthly update to get more great content like this along with hard data on the market.

Matthew Madden of DXN Limited talks about the state of Australian data centers and how they use autonomous mining vehicles to grow the IT industry with the edge. This is an episode of HawkTalk, datacenterHawk’s series of candid one on one conversations with executives and leaders in the data center industry. If you enjoyed this episode, you can check them all out on our blog. If you’d like to know when we release future episodes, you can subscribe here. Check out our video above with Matthew Madden of DXN Solutions to get his take on the Australian data center industry. If you’re short on time, check out the summary of the conversation below. Australian data center demand from international cloud providers When COVID became a global issue and a large portion of people began working remotely, they suddenly depended on the support of major North American cloud providers to conduct their virtual business. This sudden uptick in use caused these cloud providers to urgently fill the capacity that had been built in the Australian markets, so that they could provide the support to all the people now working from home. DXN is reducing latency in Australia with edge data centers Sydney is the largest city and the largest data center market in Australia. With that, the further users are from Sydney, which is on the southeast coast of the continent, the more latency they’ll have. DXN has focused their efforts on an edge strategy to get the data centers closer to the users with the goal of lowering that latency gap. Autonomous Vehicles Utilizing Edge Data Centers One area DXN has seen success with their edge data centers is supporting autonomous vehicles in the iron ore mines of Australia. DXN has seen the growth of autonomous vehicle technology in Australia, where that technology is used in the iron ore mines. Trucks and excavators in these mines are mostly operated remotely and to do that, a data center needs to be nearby so the latency is as low as possible. Seeing this need, DXN stepped in to offer their edge data center solution so their data centers could be placed close to the mines for these autonomous and remote-controlled pieces of mining equipment. Tracking DXN and the rest of the APAC market As we at datacenterHawk are excited as we continue to grow and expand our global data center industry information, we look forward to tracking DXN, the Australian data center markets, and the future growth of the APAC region. Be sure to subscribe to our newsletter to stay up to date on the data center industry.

Michael Chan of OneAsia fills us in on the current state of data center markets in Asia Pacific, along with where the latest activity is moving. This is an episode of HawkTalk, datacenterHawk’s series of candid one on one conversations with executives and leaders in the data center industry. If you enjoyed this episode, you can check them all out on our blog. If you’d like to know when we release future episodes, you can subscribe here. Check out our video above with Michael Chan of OneAsia to get his take on the state of the Asia data center markets. If you’re short on time, check out the summary of the conversation below. OneAsia’s Presence in the APAC market OneAsia offers a full range of services including colocation, cloud, and connectivity in multiple markets across the Asia Pacific market. They currently have data center facilities in Hong Kong, Shanghai, NanTong, Singapore, and have plans for additional facilities in Thailand, South Korea, and Japan. Demand in the APAC markets OneAsia is experiencing demand from North American, European based customers but not surprisingly their most prominent demand is from Asian, specifically Chinese, based customers. These customers are from a wide variety of industries, including banking & finance, internet service providers, cloud solution providers, & various online business providers. Growth of newer APAC markets Hong Kong, Shanghai, and other major markets in APAC are reaching their growth potential in terms of data center space. Because of this, among other reasons, there has been an increase in activity in other markets with smaller data center footprints such as Vietnam, Malaysia, & Thailand. Part of OneAsia’s strategy moving forward is to be a pioneer and expand into these smaller markets quite rapidly moving forward. As we at datacenterHawk continue to grow and expand our global data center industry information, we look forward to tracking OneAsia and their future growth. Be sure to subscribe to our newsletter to stay up to date on the data center industry.

We sat down with Digital Realty CFO Andy Power and Giuliano Di Vitantonio, EVP of Strategy & Business Segments, to get their take on recent European data center market growth. Check out our episode above with Andy Power and Giuliano Di Vitantonio of Digital Realty to get their take on the state of the European markets. Or if you’re short on time, check out the summary of the conversation below. Secondary European markets experiencing healthy growth When evaluating demand patterns in European data center markets, it’s usually a safe bet to analyze trends in North America because those changes typically follow in Europe 18-24 months later. Initially these trends start in the FLAPD markets and then cascade into the secondary markets across Europe. The largest trend the European markets have seen over the past 6-7 years has been the demand growth from hyperscale users. Starting in 2014, hyperscale users began to establish their presence in the FLAPD markets and now we’re seeing those users want to get closer to their end-users. Data sovereignty and improving the customer experience are the two main reasons hyperscale users are expanding in Europe which is why we’ve seen growth in markets like Madrid, Zurich, Stockholm, and Vienna. Increasing emphasis on global maturity As the data center industry continues to mature markets in North America continue to grow. But recently other markets around the globe, specifically in Europe, have been growing at a faster rate than the larger North American markets. One reason for this is the US-based multinational hyperscale companies wanting to expand and ramp up their growth closer to their international users. The tech divide between North America and Europe The US has consistently had a lower GDP than Europe by more than 100%. But because the US has been an early adopter and investor in the tech space, Europe’s tech spend has been about 75% of that in the states. To take that even further and more specific to data centers, Europe has invested about 50% of what the US has on data centers and IT infrastructure. These figures indicate there is still room for growth in the European data center industry. Which is another reason the growth in the European markets has been at a higher percentage rate than the US growth recently. We'll continue to track Digital Realty as they continue to grow across the globe. Be sure to subscribe to our newsletter to stay up to date on the data center industry.

It's a game that’s won and lost on speed. The faster information can be delivered from a data center, the more valuable the data center can be to people outside its four walls. Customers Don’t Like Slow Delivery Times Imagine you run a logistics company. The success of your business depends on how quickly you deliver packages. As your operation grows, you build warehouses to swap packages on and off trucks that are going to different areas. Sometimes trucks have to stop at multiple warehouses to get everything they need to take to their destination. Ideally, your trucks can take interstate freeways directly to each warehouse instead of slogging through dense downtown traffic or winding through miles of dirt farm roads. Fast roads directly to a warehouse are better than slow roads that require a roundabout route. Traveling on slower roads or taking roundabout routes ultimately compounds into slower delivery times. Customers don’t like slow delivery times. This is what data center connectivity is all about. You probably caught on that the warehouses in our example are data centers. The packages are information. The roads are the connectivity, the focus of this article. The data center industry is usually accomplished via fiber optic cable lines. And just like the roads, if we want to get traffic where it needs to be as quickly as possible, it’s better to use the fastest, lowest traffic, and most direct route possible. We’ll still need to make stops every now and again to pick up packages or data, but the concept remains the same. The Importance of Connectivity In simpler days of the internet, one computer would talk directly to another and get everything it needed. And a delay of several milliseconds would not cause an issue. Today, companies are using increasingly complex systems to support their customers' needs. It’s not uncommon for a company to spread their IT workload between cloud, colocation, and in-house. Within those buckets, they may have a multitude of microservices spread across different servers. As the number of points of communication increases, so does the importance of keeping those communications as fast as possible. From a user experience perspective, all this operational speed is typically taken for granted, until something goes wrong. In terms of user experience, human factor studies have consistently shown over 30 years that delays of 1 second interrupt the user's flow of thought while delays of more than 10 seconds loses their attention. Users consistently bemoan the slow speeds of websites and apps. In the earlier days of the internet, it was understood that as companies were growing there would be some hiccups. Twitter’s fail whale, which indicated a service outage, even became a cultural icon. However today, as consumer choices on the internet proliferate, a slow load will ultimately become a no-load as customers go elsewhere. All the more reason to focus on speed.

In Podcast 40, we continue our Data Center Fundamentals series and dive into the basics of data center location. Why is the location of a data center important? We go through at all the reasons data center professionals need to know about the location of a data center. Economics Data centers are exponentially more expensive than other types of real estate, and the economic considerations have ramifications on all data center projects. Power cost is one of the most important factors when choosing a data center location as it can constitute up to 20% of the total cost of colocation. The cost of power can vary widely from region to region. Areas like Quincy or Montreal are $0.02-0.03 per kilowatt-hour, while locations in the Northeast US can be up to $0.15-0.16/kWh. For larger colocation providers and hyperscale companies who are building entire campuses, land availability and cost needs to be accounted for. In markets like Dallas and Phoenix, there is virtually unlimited land in every direction. In markets like Northern California, Northern Virginia, or Chicago, natural barriers like bodies of water or heightened demand make land acquisition more difficult. The market’s climate can impact the cost as well. In cooler markets, you can use the cool air outside to cool servers instead of air conditioning units. This can help keep power consumption costs down. In warmer markets, summers can have higher power costs due to peaks in demand. Most states offer tax incentives tailored to data center development in order to attract end-users. Larger data center investments can be eligible for tax credits based on the total development investment or receive exemptions from sales tax on equipment. A market’s competitive landscape and demand profile also impact lease rates. Heavy competition and/or an oversupply in a market may lower the amount data center providers can charge. This is what we're seeing in the Dallas and Chicago data center markets right now. Conversely, a smaller number of operators or lower supply in a market can enable providers to charge a higher rate. Hazards A data center’s location can also be influenced by geographical hazards. Natural hazards like earthquakes or hurricanes are important to consider when performing a site evaluation. Markets like Phoenix and Chicago are relatively safe from natural hazards. New Orleans and Orlando are examples of markets that have historically deterred data center development. Even with natural hazards, some markets are so strategic that providers build there anyway. In order to do so, they may need to make a larger investment to beef up the building’s physical infrastructure. For example, Northern California, Los Angeles, and Seattle are areas of high seismic risk but are also three areas of substantial data center investment. To account for natural hazards, data centers can be designed to absorb earthquake vibrations or withstand winds of 150+ mph. Man-made hazards also have an influence on a data center’s location within a market. The proximity to railroads, highways, airports, and nuclear power plants are often considered when selecting a data center location.

The European data center industry is full of growth and change. The increased demand from COVID-19 and individual European countries are at the forefront of that growth. Hear what EdgeConneX CMO, Phillip Marangella, has to say about it. This is an episode of HawkTalk, datacenterHawk’s series of candid one on one conversations with executives and leaders in the data center industry. If you enjoyed this episode, you can check them all out on our blog. If you’d like to know when we release future episodes, you can subscribe here. Below are some of our takeaways from the discussion. COVID-19 increased data center demand as traffic moved from offices to homes The COVID pandemic caused major shifts in the world. Many industries are hurting due to these shifts, but the data center industry has seen an increase in demand. People are home more now than they were a year ago. Whether they’re working from home, streaming tv shows, playing online video games, or anything else that requires an internet connection, homes are becoming the new edge in the data center industry. Opportunities are rising in secondary EU markets Building data centers in Europe can come with challenges like planning for long term scalable power. You need to be able to meet all of your customer's requirements as they continue to grow. Customer needs today are not what they will be in 5-10 years. Planning for expansion to meet needs in the future can be difficult to balance against the costs of building beyond the needs of today. There are still a lot of opportunities in the FLAPD (Frankfurt, London, Amsterdam, Paris, & Dublin) markets, but at the same time, there are a number of secondary markets that are beginning to have needs for data centers. That’s why EdgeConneX decided to build in Warsaw & Munich and are continuing to track markets outside of the FLAPD markets. Expansion into APAC The APAC data center market is a rapidly growing part of the global data center industry and one that EdgeConnex is tracking for future expansion. Expansion into the APAC market requires smart strategic planning and is quite a different task than building in either North America or Europe. A good partner in Asia to help navigate the opportunities there is key to success. We'll continue to track EdgeConneX as they grow and expand into new markets. Be sure to subscribe to this channel to stay up to date on the data center industry.

This is an episode of HawkPodcast, datacenterHawk’s viewpoints on the data center industry. If you enjoyed this episode, you can check them all out on our blog. If you’d like to know when we release future episodes, please subscribe. The main takeaways from 4Q 2020 2020 ended up being a year filled with events that no one expected. These unexpected challenges led to record demand in the data center industry. The fourth quarter wrapped up one of the largest growth years for the industry. Five of the top ten markets in North America (Dallas, Phoenix, Northern California, Northern Virginia, Northern New Jersey) had their largest growth year since datacenterHawk began tracking them. Two other top ten markets (Atlanta, Chicago) had their second best year ever and it came close to their best. Growth in Frankfurt and other European markets The Frankfurt data center market has taken a front seat it comes to the growth in the European markets for a few reasons. While London is still the largest market, Frankfurt has outpaced London’s growth in recent quarters. Frankfurt’s growth is due to its maturity as a market, its high degree of connectivity and the ability for developers to secure land and power. Market maturity means there are enough companies who have an established footprint in a geography that new entrants are more willing to grow their based on the experience of others who have gone before them. As connectivity becomes a larger factor in making colocation decisions, the fact that Frankfurt is highly connected adds to the appeal. Finally, developers in Frankfurt -and Germany as a whole- have been able to procure land and power more quickly than in other European markets. This “speed-to-market” ability is an advantage when it comes to landing large data center requirements. It’s not that the other major European markets aren’t growing, it’s that data center providers have put a lot of their focus in Frankfurt and have shown others how they can grow there. Amidst growth, rates have gone down Over the past 5-10 years, the data center industry has experienced increased demand all over the world, and yet we’ve seen a compression of rates. This is counterintuitive in the real estate world, but when you look at it over time, it makes sense. We’re still in a young stage of the data center industry. 10 years ago, rates were higher because there may have only been one or two data center providers in a market, which meant there was little to no competition. Increased presence in major markets by multiple operators has resulted in lower rates. Another reason for the lower rates is that the product has continued to become more efficient, which has driven costs (and the associated rental rates) down. As innovations continue and providers incorporate customer feedback so they are not developing unwanted facility features, rates will continue to compress. Don’t forget to check out the rest of our HawkPodcasts and don’t miss out on our latest release of market data for the data center industry.

We take a moment to review some of the questions our listeners have asked about the data center industry. Below are some of the topics and questions we cover in the above video. This is an episode of HawkPodcast, datacenterHawk’s viewpoints on the data center industry. If you enjoyed this episode, you can check them all out on our blog. If you’d like to know when we release future episodes, you can subscribe to our channel. 0:00 - Intro 1:20 - Pros and cons of floating data centers. 4:51 - How increasing rack density is changing data center development and sales. 7:35 - Microsoft’s recent announcement of 3 cloud data centers in Athens, Greece. 8:53 - Data center staffing from an IT standpoint. 10:55 - What is the advantage of doing business with a smaller data center (1-5MW) than big players with a 20-100MW+ capacity? How do smaller data centers attract big customers in order to grow? 13:11 - What is the breakdown between public/private companies with leasing? What is the main differentiator between public and private companies? Thank you for watching this video and you have a question about the data center industry, don’t hesitate to reach out to us! You can comment on any of our YouTube videos, message us on LinkedIn (https://www.linkedin.com/company/datacenterhawk), or email us directly at hello@datacenterhawk.com. If you enjoyed this and want to stay up to date with the latest information in the data center industry be sure to sign up for the datacenterHawk newsletter here: https://lp.datacenterhawk.com/stay-up-to-date

Edge data centers continue to expand in Los Angeles as companies seek to keep latency low for their most demanding media customers This is an episode of HawkTalk, datacenterHawk’s series of candid one on one conversations with executives and leaders in the data center industry. If you enjoyed this episode, you can check them all out on our blog. If you’d like to know when we release future episodes, you can subscribe here. Maile Kaiser took some time to sit down with us to discuss the Los Angeles data center market and how the data center industry has changed over time. Below are some of our takeaways from the discussion. The growth of the Los Angeles market While the Los Angeles data center market isn’t one of the largest in the US, it has grown over the past few years. It’s been viewed as a market for edge data centers and a strategic location for customers who need to have their data close to their end-users. But an increase in innovations in the digital technology industry has caused a rise in the need for edge compute, which is part of the reason for the growth in the market. The future of The Los Angeles market Across the data center industry, more companies are going digital than before due to covid - driving the need for more data centers. These companies are seeing technology advance and want to take the opportunity to mature their digital footprints and connect more with their users.  The Los Angeles market has become an area with more edge growth, and with a population of over 10 million people, Maile predicts that reducing latency will continue to be a critical goal for application providers moving forward. Data center industry growth Typically the data center industry has almost been invisible to the wider population. It would work in the background and give access to the applications and tools that everyone uses on a daily basis without anyone knowing that they’re utilizing a data center. The pandemic seems to have brought more visibility to our industry. Technology stepped in to support people’s everyday needs from work to healthcare to education, with data centers being a massive component to supporting these needs. Overall COVID-19 has caused more growth and attention on the data center industry and made larger edge markets, like Los Angeles, more important than ever for faster speeds. Be sure to subscribe to our newsletter to stay up to date on the data center industry.

If you’re short on time, below are some of our thoughts from the above video. 2021 Overview Based on the conversations we at datacenterHawk have had with people in the data center industry, we feel as though 2021 will be a solid year for the market. Ultimately a lot of the growth will depend on larger hyperscale deals being completed, but those companies are looking to add to their footprint all across Northern America and the world. The hyperscale companies that are going to be responsible for the majority of the growth in the industry are looking for flexible deals with data center operators. It’s not just about turn-key capacity anymore. Powered shell and build-to-suit developments are becoming more common. We feel confident that the demand seen in 2020 will continue at least through the first half of 2021. The persistence of the impact of COVID19 as well as the continued growth of secular tailwinds already in place pre-COVID may drive demand through the entirety of 2021. Enterprise demand in 2021 In 2020, enterprise demand was a bit on the lower end than we expected. We think that it will increase in 2021 from where it was in 2020. Many companies delayed IT projects to focus on supporting their employees as they began to work from home. Additionally, financial constraints further constrained directors ability to get funds for IT projects. We believe that even if the COVID pandemic is not fully solved, it has at least stabilized such that these companies will look to reboot in 2021 and start working on previously-shelved IT projects. How will the edge grow in 2021 In 2020 we saw edge-focused partnerships between large data center operators and smaller companies, such as Flexential and American Tower, Digital Realty and Vapor IO, Switch and FedEx. While the edge is still very nascent, these partnerships point to the increasing focus it is becoming among large, traditionally core data center operators. These companies believe there will be a more spread out infrastructure approach with higher demand moving forward. We see these data center operators are positioning themselves to handle that demand when it comes. Expect additional operators to enhance their edge capabilities through new product development or acquisition in 2021. If you enjoyed this and want to stay up to date with the latest information in the data center industry be sure to sign up for the datacenterHawk newsletter here: https://lp.datacenterhawk.com/stay-up-to-date

DATA4 Group CEO, Olivier Micheli shares how they develop and expand into new markets, even in light of recent trends. This is an episode of HawkTalk, datacenterHawk’s series of candid one on one conversations with executives and leaders in the data center industry. If you enjoyed this episode, you can check them all out on our blog. If you’d like to know when we release future episodes, you can subscribe here. DATA4 Group was founded in 2006 and has been a key player in the Paris and French data center markets ever since. After becoming a top data center provider in France, they decided to expand their circle to other European nations. Their CEO, Olivier Micheli, sits down with our lead European analyst to discuss the company and the markets that they’re in. Below are some of our takeaways from the discussion. Growth of the Paris data center market One of the main drivers for the growth in the Paris data center market has been the hyperscale users. Larger users to want to grow in Paris because is there is some catch up happening. Recently other major markets in Europe, namely London, Amsterdam, & Frankfurt, have seen dynamic growth and the hyperscale users see Paris as a market with the same amount of opportunity as those. Developing in Italy, Spain, and Luxembourg Data4 Group has their eyes on expanding to new markets, but they prefer to follow a strategic path and be strong in the markets they’re in before expanding to new areas. This is how they went about their expansion out of Paris. They stayed focused with a goal to become very strong in that market before moving to Italy, Spain, and Luxembourg. Now that they’re in those markets, they want to stay focused in those areas until they are able to build a strong foundation before moving to their next markets. Looking towards Frankfurt Micheli talks about DATA4 Group’s history and their strategy for getting into the markets they’re in now, but he also mentions their future and where the company wants to go moving forward. Frankfurt is one market that’s currently on their radar for its large stable economy and massive connectivity. But they want to follow the same expansion strategy they did the first time around focusing on becoming a top data center provider in their current markets before moving into new markets. It will be interesting to follow DATA4 Group as they continue to grow and we at datacenterHawk look forward to tracking with them and other providers in the European markets. Be sure to subscribe to our newsletter to stay up to date on the data center industry.

David Dunn, COO of H5 Data Centers, shares how they think about evaluating smaller markets and developing the next generation of talent for the data center industry. H5 Data Centers has a unique focus on edge data centers and bringing data to people rather than focusing so strongly on where the largest supply and demand is happening in the data center industry. COO, David Dunn sits down with datacenterHawk to discuss this strategy and the future of the industry. Below are some of our takeaways from the discussion. H5’s big focus on smaller markets A lot of data center providers follow the strategy of finding land to buy in a major market and building a big brand new data center campus from the ground up. H5 takes somewhat of a different approach in their strategy. H5 has increased their focus on smaller data center markets such as Albuquerque, San Antonio, and Cleveland. While still having a presence in some of the larger markets, H5 takes pride in trying to find the markets that have untapped potential and growing in those areas. H5’s approach to evaluating new markets While knowing the supply and demand of the data center markets is important and can be a main way to make decisions in the industry, H5 also looks at the population sizes of markets and the distance between two major cities to determine whether they want to be in a market. For example, Albuquerque is a city with a decent population size, but it’s also hundreds of miles away from the next city that’s comparable in size. This tells H5 that there are people in that area who will need and want to use data, and likely don’t want to store it hundreds of miles away. Developing the next generation of data center professionals H5 takes a lot of pride in doing their part to move the industry forward. One way they do this is by helping educate the next generation about IT needs and the data center industry. They have made it a point to be involved in the STEM programs of local schools. They want to help create the future jobs in the industry and give kids who might not have had an opportunity to learn about the data center industry a chance and mentor them. datacenterHawk will continue to follow H5 Data Centers as they continue to on their paths of growth and we look forward to seeing the next steps that they take in the industry.

The Frankfurt data center market is active and poised for growth. Equinix is in a position to be a big part of the growth in the market. This is an episode of HawkTalk, datacenterHawk’s series of candid one on one conversations with executives and leaders in the data center industry. If you enjoyed this episode, you can check them all out on our blog. If you’d like to know when we release future episodes, please consider subscribing to our channel. Dan Scarbrough, Lead European Analyst at datacenterHawk, got the chance to sit down with Michael Winterson, the VP of Business Development-EMEA & Jen-Peter Feidner, Managing Director Germany at Equinix to discuss the Frankfurt data center market and Europe as a whole. Below are some of our take aways from the discussion. How COVID has changed business as a whole COVID has changed so much in our world from a business standpoint. In the above video, Michael explains that the biggest issue for Equinix and their customers is how difficult it has been to transition to a socially distanced world. Before the pandemic, Equinix had about 2,000 visitors per day across all their facilities. when the pandemic hit, they severely limited the number of people that could come into their facilities to avoid locking down any of their locations. Michael and the Equinix team are grateful for their customers who adjusted to these new security measures, including having all appointments scheduled and booked in advance. The other major change that Equinix noticed related to COVID was the need to rapidly shift network. Networks have had to adapt quickly to the demand that was produced when so many people shifted to working from home and utilizing virtual meetings. The trend of Asian capacity coming to the Frankfurt market Equinix has seen a good amount of interest and deployment from Asian data center users in the Frankfurt market. These users not only are coming to Equinix but also building their own smaller footprints in the Frankfurt market. Germany is a Central European country and has good commercial relationships beyond the digital industry. Specifically in manufacturing and importing and export. country and that there are good commercial relationships beyond the digital industry. These relationships, alongside the access to the digital industry is a big reason for Asian data center users to enter the Frankfurt market. New entrants and demand growth in the Frankfurt market There is a surge of demand growth in the European markets right now and specifically in Frankfurt. As Jens-Peter Feidner puts it in the above video, “People wouldn’t enter a market if there’s not enough demand. Everyone looks at where to invest the dollars. Even if money might be cheap and it’s a good industry to invest, you still don’t want to lose money. So that proves that there’s enough demand.” Feidner goes on to say that Equinix and other data center providers who have been in the Frankfurt market for a long time, benefit because they have the name, brand, and service that prove they have been able to deliver quality to their clients in the past. The newer entrants in the market have yet to gain that same level of credibility. Frankfurt is a data center market to keep your eye on moving forward so be sure to stay tuned to datacenterHawk for more up to date content on it and other major US and European markets.

The data center industry can be complicated to get a grasp on. Part of the reason for that are the terms and lingo. So in podcast 36 we thought it would be helpful to decipher some of the common terms that are used in the data center industry. This is an episode of HawkPodcast, datacenterHawk’s viewpoints on the data center industry. If you enjoyed this episode, you can check them all out on our blog. If you’d like to know when we release future episodes, you can subscribe here. Below are the terms we go over in the podcast above. kW (kilowatt & megawatt) - These are the units of power measurement that leases in the data center industry are measured in. They refer to how much power capacity your IT infrastructure has access to. Gross + E - A type of lease and also a simple equation for how much it will cost you to be in a data center. “Gross” stands for having the right to access the power infrastructure and “E” stands for the actual power that you utilize. Triple Net Lease “NNN” - This is a different type of lease from the “Gross + E” that we mentioned above. A “Triple Net Lease” is mainly reserved for larger companies who will take care of some of the building operating costs that are usually provided by the data center operator themselves. Carrier Neutral Facility - A facility that offers multiple fiber providers instead of just one. Almost all multi-tenant data centers today are carrier-neutral facilities. Ping, Power, & Pipe - This is a phrase for referring to the basic components of a data center colocation lease. It is another way of referring to power, space, and cooling. Managed Services - Any service that a data center provider will offer in addition to power, space, and cooling, for example, firewall management, remote hands or rack and stack. Rack & Stack - Another example of a managed service where the provider will assemble your hardware for you in their facility. Purpose-Built / Retrofit - These are the two different types of data center construction. Purpose-built means the reason a facility is being built is to be a data center. Retrofit means that a building was not originally meant to be a data center, but has been renovated and changed to be one, likely because it’s in a good location with good power and connectivity. Absorption - This is the word that the data center industry uses to measure demand/growth in a given time period. Dark Fiber - A dedicated fiber route between one facility and another. Dark fiber is typically used by a single customer as opposed to shared. Since it is a dedicated resource, it will be more expensive than lit fiber. Lit Fiber - A fiber route that goes directly into a facility is considered “on net” or “lit”. Data centers will typically have multiple fiber providers entering their facility. Lit fiber is a shared resource. PUE - Stands for Power Usage Effectiveness. This is a metric that data center facilities will use to measure the efficiency of their design. It measures how much of the power that comes into a facility is used by things other than the data center space (e.g. office space). Compliance Acronyms (ISO, PCI, SOC1, FEDRAMP, etc) - Compliance is a very important aspect of the data center industry. This has grown in importance due to data breaches and other security issues. There is a long list of acronyms that can be categorized under the compliance umbrella, but the jest of what you need to know is that there are dedicated teams in the data center industry that need to know what all of these acronyms stand for and the specifics of them. Thanks for listening to this podcast, we hope you’ve found this information to be helpful. If you did, it would help us a ton if you would like, share, and subscribe to our content.

Looking to the future, we see amazing technologies that will only require more data center infrastructure to support them. Ty Miller, the CRO of STACK INFRASTRUCTURE is looking forward to it. This is an episode of HawkTalk, datacenterHawk’s series of candid one on one conversations with executives and leaders in the data center industry. If you enjoyed this episode, you can check them all out on our blog. If you’d like to know when we release future episodes, you can subscribe here. STACK INFRASTRUCTURE has become a leader in the data center industry based largely on theirwork with large customers in the space. STACK’s ability to grow and provide the speed and scale needed by hyperscale users has been pivotal in their journey as a company. The growth of the cloud Some examples that are contributing to our era’s current digitalization are new technologies, such as AI, 5G, IoT, as well as others. All of these are creating more network demand which ultimately has to live in building, and that building is a data center. Looking at trends of cloud growth we see that at the end of 2019 the 3 top cloud service providers, AWS, Azure, & Google all had resounding annual growth rates at 33%, 62%, and 68% respectively. Now looking at 2020 and the shift caused by COVID-19 that has forced millions of people to begin working from home and using technology more, it’s a safe bet that the cloud growth rates will grow even more. Speed and scale are requirements for growth STACK INFRASTRUCTURE has put in place a formula for growth, specifically growth along side hyperscale users to target partnerships with. Two major factors of that growth are speed and scale. The ability to bring a facility with a high capacity to market quickly is one of the things that attracts large users to partner with STACK. STACK also invests in acquiring land for future building and growth. This allows them to be in the right place at the right time when a large deployment is needed in a market that STACK has already invested in. Once they know the need is there, they are able to utilize the land that they already own, and that enables them to be faster at building a facilty than a provider that doesn’t already have land. Technologies that will contribute to future data center industry growth Looking forward at some of the things that will drive data center industry demand, we see a couple of technologies that contribute to it. Some technologies that have high compute requirements are AI and machine learning for an example. This technology sector that is growing rapidly will continue to push the data center industy forward because of the amount of compute power that it will utilize. Technologies that have high network requirements such as the IoT (internet of things) thrive on connectivity and are requiring more and more data storage. The more data that these technologies create and send to other devices will continue to grow and need a place to be stored which would ultimately be a data center.

Listening and supporting customers while planning an entrance into the European data center markets has been a main goal for Vantage recently. Hear Josh Buis talk about their strategies and how their customers play a role in their decisions. This is an episode of HawkTalk, datacenterHawk’s series of candid one on one conversations with executives and leaders in the data center industry. If you enjoyed this episode, you can check them all out on our blog. If you’d like to know when we release future episodes, be sure to subscribe to our podcast. Vantage Data Centers, a North American provider, recently entered the European data center market. As they look to expand in Europe, they’ll be shaping their strategy by paying close attention to their customer's needs. If you’re short on time, check out a few quick takeaways from our chat below. Customers know best Vantage has a clear focus on their customers. That’s why when they’re looking to expand into other markets, they begin by listening to what markets their customers want to be in and move from there. While they have an interest in expanding to tier one European markets like Frankfurt and London, Vantage also continues to watch some of the smaller markets like Milan, Poland, and Zurich. Vantage will continue to track markets all across Europe and listen to where their customers want to be as they continue to grow and expand in Europe. The UK data center market Most of the activity in the UK has been in and around London, but Vantage entered the UK market by acquiring a data center in Wales from local provider NGD. While Vantage will continue to plan and ultimately aim to be a part of the London market, they are happy with their entrance into the UK with their new Welsh facility. Moving forward to a more sustainable future The data center industry as a whole has a focus on the future, but not everyone has their focus set on sustainability. It’s no secret that data centers use a lot of power, and that’s the reason why there have been pushes from providers to make sustainability a goal moving forward. Vantage focus’ on their customers, and more so than any other influence that’s where they are getting the most push to make their facilities more sustainable. While government regulations are being put into place for energy and water use, Vantage has an even higher standard from their customers with requests like being diesel free by 2030 and needing to produce a positive water flow from data centers in 2030. If you enjoyed this video discussion be sure to check out our other HawkTalks on our site datacenterhawk.com

In Podcast 35, David and Mike take a dive into the 3Q trends and analysis based on their thoughts and predictions they made at the beginning of the quarter. This is an episode of HawkPodcast, datacenterHawk’s viewpoints on the data center industry. If you enjoyed this episode, you can check them all out on our blog. If you’d like to know when we release future episodes, you can subscribe here. You can also click here if you want to read our 3Q 2020 data center overview for North America and Europe. 3Q has wrapped up, you can read more about it on our 3Q 2020 data center market overview. Below are our biggest takeaways and the points we discuss in the podcast above. The biggest takeaway from the last quarter We think this will be a record-setting year for the data center industry even with the challenges that have come with the pandemic. We saw demand spread across all of the primary US markets in the third quarter. Looking back at the second quarter, the Northern Virginia market was responsible for about 70% of the US demand and in third quarter that demand dropped to around 50% of the total US market demand. We saw markets like Chicago, Dallas, Atlanta and others contribute more to the total demand in 3Q. What surprised us in the third quarter In the early 2010’s there was a lot of demand specifically from the financial industry in the Northern New Jersey market. Since that time there hasn’t been that amount of large demand in the market. Then in the first and second quarters of 2020 we saw a lot of those financial companies that had large demand in the past wanting to mature their footprint and bring that demand back into the market. We expected this demand to continue in the third quarter, but instead there was a bit of a pause. This pause could be attributed to the possibility of the state legislature levying taxes on financial trades, which may cause companies to consider moving their IT infrastructure to a more tax-friendly market such as Chicago or Dallas. Looking forward to next quarter At the end of 2020, we will likely be wrapping up the largest demand year ever in the US. What’s more remarkable about that is understanding what took place in 2020 and how the world was turned upside down. So for the data center space to be recording its largest year ever is truly a feat to acknowledge. When looking back at the fourth quarter in 2019, we saw a lighter amount of demand than the previous quarters in 2019. We’re on the side of believing that 4Q 2020 will not follow this trend, but instead be a strong demand quarter to close out the year. Don’t forget to check out the rest of our HawkPodcasts and don’t miss out on our latest release of market data for the data center industry.

In Podcast 34, we dive into the European data center market trends that we witnessed in the third quarter and talk about their future. We’ve been tracking the major European data center markets for several quarter it’s been interesting to look back and see the changes that have occured during 2020,. In this podcast, we dive into some of the third quarter specifics of the European markets and also look forward to 4Q and into 2021. If you’re short on time, check out a few of our quick takeaways below. Development activity during COVID-19 We saw growth and demand across all the European data center markets in the third quarter. Generally, there was a significant amount of development and leasing activity in these markets even during this COVID-19 environment. The European markets are continuing to be a strong area of growth and look to be in place for more interest moving forward. The Frankfurt data center market continues to grow Frankfurt continues to be an attractive location for data center providers and users moving forward into the rest of 2020 and beyond. One data point that shows this is that it has a lower population with a high density of data centers. Looking at the overall power usage in the city, some estimates show that 35-40% of the power in Frankfurt goes directly to powering data centers. This is a massive jump compared to other major data centers markets with larger populations such as London. What the future looks like for the European markets Predicting the future is always tricky, especially when it comes to the European data center markets. Growth in the data center industry happens when deals get done. This can make figuring out how much growth to expect in a quarter difficult to determine with precision. A good way to get an accurate feel of a market is by finding out if there are a number of deals pending and waiting to get done. In the European markets specifically, there are a lot of pending deals which we expect to lead to good growth in the future. Wrapping up, the European markets continued their growth in the third quarter with the Frankfurt market specifically standing out as an area of consistent activity. The European data center markets as a whole should have a strong fourth quarter as well as continued growth in 2021.

LightEdge started out as an ISP and fell into becoming a data center company which led them to build a data center inside a limestone mine and expanding to 3 colocation facilities. Here’s the story of how they got there. This is an episode of HawkTalk, datacenterHawk’s series of candid one on one conversations with executives and leaders in the data center industry. If you enjoyed this episode, you can check them all out on our blog. LightEdge began their journey in the data center industry after starting out as an internet service provider and then out of necessity building and operating their own colocation facility. Since then they have become a data center provider with multiple facilities across the US that focus on compliance. If you’re short on time, check out a few of our quick takeaways below. LightEdge’s entrance into the data center industry LightEdge started out as an ISP, but built their first data center in Des Moines, Iowa out of necessity after they deployed their first cloud platform. They partnered with a construction company and built a data center because at that time the idea of a colocation facility had yet to become as wide spread as it is today. Growth into the Kansas City market LightEdge had maxed out the first facility they built with 4-5 years, so they decided to expand into Kansas City with another building. LightEdge got connected with Lamar Hunt and his family, who committed to filling 800,000 SF of data center space if they were to build a Kansas City facility. With that commitment, LightEdge began construction of their 2nd data center which is located inside of a limestone mine that is owned by the Hunt family. Acquiring a third facility in Omaha After building facilities in Des Moines and Kansas City, LightEdge looked to add a 3rd facility to their profile and wanted it to be near their already existing data centers. After surveying options, they settled on building in Omaha because that location would give them a good triangulation between their other two data centers and offer similar hazard risk as their other facilities.

Growth for data center providers is a must, and partnering with hyperscale users can immensely benefit that growth. Get the inside details of what these relationships look like from Bill Fathers, CEO of Cologix. This is an episode of HawkTalk, datacenterHawk’s series of candid one on one conversations with executives and leaders in the data center industry. If you enjoyed this episode, you can check them all out on our blog. If you’d like to know when we release future episodes, you can subscribe to our channel. Cologix has made it a goal to own the most connected facilities, known as carrier hotels, in the markets they’re in. Bill Fathers, CEO of Cologix, sits down and discusses this and other strategies they have and how they plan to grow in the future. If you’re short on time, check out a few of our quick takeaways below. The recent area of growth for Cologix Cologix has kept the same value proposition for its customers over the past 20 years with a focus on network dense carrier hotel type facilities. The Cologix customer enters their facilities for one of two reasons, they want access to a dense number of carriers, and they want to connect to other Cologix customers. This is made more interesting with the rise of public cloud. Cologix’s number one customer type has shifted to the major cloud service providers, such as Amazon, Microsoft, Google, etc. who all want to be connected to one another and because Cologix already operates highly connected carrier hotels, the relationship makes sense. Hyperscale growth in the Columbus market Cologix has seen the interest from major Hyperscale users such as Google, Facebook, and Amazon in the Columbus market. Columbus offers a central location as well as tax incentives aimed at data centers, so it makes sense that these large companies have built 600+ acres of data center space in this market. This has been a welcome sight for Cologix since they already developed and owned the carrier hotel in Columbus before the interest from the hyperscale users. With the massive increase in traffic that their carrier hotel has seen, Cologix has decided to build an additional 24MW facility to accommodate other cloud service providers. Cologix’s presence in Canada Montreal first piqued the interest of Cologix because of its extremely low cost of electricity as well as it being a high percentage of renewable energy. One of Cologix’s first acquisitions was to acquire the carrier hotel in Montreal, and shortly after they grew into the Toronto and Vancouver markets as well. Their first goal for these markets was to own the carrier hotel environments there. Then after five years they implemented their second phase of growth which was to add additional facilities in each of these markets. Moving forward, Cologix has started building new 30MW+ build to suite facilities specifically for hyperscale users in Montreal, & Toronto. As cloud service providers have risen to prominence, their connectivity requirements have matched up well with data center providers who focus on connectivity, like Cologix. Bill Fathers and his team hope to continue growing along side these prominent cloud service providers that are changing the industry.

Digital Crossroads CRO, Bill Winsininski, unpacks the Chicago data center market and talks about some of the innovations at their newest facility in the market - that resides in Indiana. This is an episode of HawkTalk, datacenterHawk’s series of candid one on one conversations with executives and leaders in the data center industry. If you enjoyed this episode, you can check them all out on our blog. If you’d like to know when we release future episodes, you can subscribe here. On HawkTalk 53, Digital Crossroad’s CRO Bill Winsininski joins David Liggitt to discuss the Chicago data center market as well as their new facility that is slated to go live in 4Q this year. The facility, even though it’s located in Indiana, is less than 15 fiber miles away from downtown Chicago and is directly connected to the carrier hotel in Chicago, 350 E. Cermak. If you’re short on time, check out a few of our quick takeaways below. Characteristics of the Digital Crossroad facility The Digital Crossroad facility is located on Lake Michigan which they take full advantage of by using 900 gallons of water per day from the lake as a cheap and renewable source of cooling, not to mention the views the lake provides. Digital Crossroad has big plans for its campus just outside of Chicago, including 1.7 million square feet in its final stage. Phase 1 of the campus is planned to go live this October with their first 20 megawatts. Chicago will be looked at by bigger data center users moving forward One of the most effective ways for states to bring economic activity to a market is to add incentives. The state of Illinois did just that when they put in place tax incentives that would eliminate sales tax for data center providers who invest at least $250 million dollars to building data center facilities in the state. This is a clear attempt to attract new IT investment, and it seems to be likely that more of the bigger data center providers and users who are looking to build new facilities will give Illinois and the Chicago market more looks. Future data center industry trends Bill has been in this industry for a long time and has seen it grow to what it is today, we took the opportunity to get his predictions on where it’s going to go in the future. The constant change and improvement in technology is the primary trend for Bill. 5G will continue to become more widespread and relevant, which will make the overall speed of wireless technology increase exponentially. Specifically, in this time of COVID-19, we’ve seen how so many people have begun to utilize technology more in their daily lives whether their ordering groceries online or jumping on a video conference with co-workers. We’re truly seeing a paradigm shift in the way people use technology in their daily lives.

In Podcast 33, we continue our Data Center Fundamentals series and dive into the basics of data center infrastructure. Electrical Infrastructure (Power) Electricity travels along what’s called the power chain, which is how electricity gets from the utility provider all the way to the server inside the data center. A traditional power chain starts at the substation and eventually makes its way through a building transformer, a switching station, an uninterruptible power supply (UPS), a power distribution unit (PDU) and a remote power panel (RPP) before finally arriving at the racks and servers. Data centers also utilize on-site generators to power the facility if there is an interruption in the power supply from the substation. Think of a data center like a giant laptop. The main power cord comes out of the wall (utility power) and is then transformed into usable power for the laptop (little box in the middle of your laptop cord). Finally, if any of the components of the cord fail (main power outage, transformer failure), the laptop has a battery to provide temporary power. Mechanical Infrastructure (Cooling) The amount of power a data center can consume is often limited by the amount of power consumption per rack that can be kept cool, typically referred to as density. In general, the average data center can cool at densities between 5-10 kW per rack, but some can go much higher. The most common way to cool a data center involves blowing cool air up through a raised floor, which is pictured above. In this setup, racks are placed on a raised floor with removable tiles, usually three feet above the concrete slab floor. Cool air is fed underneath the raised floor and is forced up through perforated tiles in the floor around the racks. The warmer air coming out of the servers rises up and is pulled away from the data hall, run through cool-water chillers to cool it, and fed back beneath the raised floor to cool the servers again. In certain climates, data centers can also take advantage of “free cooling” where they use the outside air to cool the servers. Instead of taking the hot air and cooling it to be used again, they allow the heat to escape and pull in the cool air from outside. This process is, as expected, much cheaper and energy efficient than operating more man made cooling infrastructure. Connectivity Infrastructure A data center’s connectivity infrastructure is also important. Without it, a data center would just be a building full of computers that can’t communicate with anyone outside the building. As data centers are the primary foundation for activities happening online, the buildings themselves need to be highly connected. Access to a variety of fiber providers connects a data center to a wide network able to provide low latency connections and reach more customers. Fiber traditionally runs into a data center through secured “vaults” and into the building’s meet-me-room or directly to a user’s servers. A meet-me-room is a location where fiber lines from different carriers can connect and exchange traffic. Redundancy Redundancy is communicated by the “need” or “N” plus the number of extra systems. The example above would be considered N+1. The data center needs 10 chillers and has one extra, thus it would be labeled as N+1. If the data center above had 10 extra generators in addition to the 10 they needed to operate, their redundancy would be double their need, or 2N. Redundancy applies to most aspects of a data center, including power supplies, generators, cooling infrastructure, and UPS systems. Some data centers have multiple power lines entering the building, or are fed from multiple substations to ensure uptime in the event a line is damaged somewhere. The same approach can be taken with fiber lines. Data centers support the internet ecosystem that more and more of the world relies on today. As such, they require robust infrastructure to ensure there’s no interruption in the services they provide.

The internet doesn’t magically float through the air from continent to continent, it travels via giant cables at the bottom of the ocean. Get an insiders perspective from Gil Santaliz, CEO of NJFX, a cable landing station in Wall, New Jersey You don’t often associate Wall, NJ with Europe and South America - but for NJFX, they’re more connected than you think. Gil Santaliz is CEO of NJFX, a data center and subsea cable facility in Wall, NJ that has access to cable directly connected to multiple points in Europe and South America. We got his take on the data center industry as a whole and specifically in Northern New Jersey in our latest HawkTalk video. If you’re short on time, check out a few of our quick takeaways below. Why cable landing stations are significant to the data center industry Cable landing stations represent the transmission of 99% of global internet traffic. These stations are where the subsea cables land and connect continents. NJFX specifically, located in Wall, New Jersey, is a landing station for 4 cables. These 4 cables, connecting North America to Ireland, Denmark, Norway, The UK, and Brazil. Trends in the Northern New Jersey data center market datacenterHawk has recently seen an uptick in activity, specifically from financial companies in the Northern New Jersey data center market. From Gil’s perspective, the recent changes in the culture due to Covid-19 in New York has made it difficult for people with any interest to get to the data centers in the market. As a result, activity has been spilling into adjacent markets like Northern New Jersey. Future trends in the data center industry In the US, data centers have consistently grown in areas where there are tax incentives attracting data center companies to build. Areas that have not had these types of programs in place have seen the missed opportunities of having data centers built in their regions. However, these same regions have seen a slow increase in property taxes, negating some of the benefits of the original tax incentives. This could cause states and areas with no property taxes, like New Jersey, to attract more data center activity.

In Podcast 32, we continue our Data Center Fundamentals series and answer the question “What is the cloud?” The most simplified way to describe the cloud is the use of virtual servers versus the use of physical servers. Utilizing someone else's IT infrastructure instead of having it yourself describes how people use the cloud today. If you’re short on time, check out a few of our quick takeaways below. Operating in the cloud has distinct advantages, primarily driven by the absence of physical infrastructure and the associated CAPEX. Instead of physically commissioning and installing new servers as you would with colocation, cloud servers can be deployed almost immediately and at a lower initial cost. Users also have easier access to their cloud ecosystem and can interact online instead of physically managing the servers from inside the data center. There are three use-cases of the cloud: private cloud, public cloud, and hybrid cloud. Each one has their own benefits and challenges. Private cloud Private cloud is your most controllable type of cloud deployment. Typically this is infrastructure in an area where you know where the physical servers are and they are dedicated just to you. This allows access only to the hypervisor or software layer that assigns workloads to the physical servers, but physical servers are only accessible by a single tenant. Public Cloud With public cloud you might not know exactly where your physical servers are, but you know the region they’re in. In contrast with private cloud, physical servers may be shared by multiple customers. This allows access to your data when you need it with a lower latency in that particular region. Some examples of companies who utilize public cloud include Azure, AWS, Google Cloud Platform, IBM Softlayer. Hybrid Cloud Hybrid cloud is exactly what it sounds like. It can be a mixed use of public, private, colocation, and even some on premise IT services. Companies will typically use a hybrid cloud approach to accommodate applications with different requirements around security, latency, etc. Almost every company utilizes the cloud in some capacity. It solves problems that leasing physical servers can’t. Instead of housing a handful of racks on premise or going to colocation, now most small companies deploy their systems straight to the cloud and large companies utilize the cloud in various operations. While the cloud has taken some requirements away from colocation, it has substantially increased the demand for colocation overall. In fact, cloud adoption is one of the biggest sources of data center absorption, based on our analysis and discussion with top providers, and we expect to see that trend continue. Other things we talked about: -The benefits and challenges of the colocation side of the cloud -How COVID-19 has changed how businesses utilize the cloud -The reality of the cloud take over

Becoming the CEO of a company is no easy task, especially in the middle of a pandemic. Evoque’s new CEO, Andy Stewart tells us about the process and where he plans to take Evoque in the future. As Evoque’s new CEO, Andy Stewart gives us insight to what it has been like assuming the executive role during this strange time. He comes from a CFO position at TeirPoint from which he can be credited for helping build from its one data center to now having dozens all across the US. He discusses what has led him to this current opportunity and what his plans are for the future of Evoque. If you’re short on time, check out a few of our quick takeaways below. Hyperscale growth has been a trend we’ve seen, but Evoque has a different plan Evoque has been a retail enterprise data center provider since it’s beginning. That’s what they’ve based all of their facilities on and that’s the customer segment they will continue to pursue moving forward. Hyperscale users get a lot of attention, and in that attention are data center providers who look to land those big MW deals. Andy tells us that Evoque plans to pursue and have relationships with the hyperscale companies, but they’re going to keep the enterprise users as their main focus and double down on them for the 2nd half of 2020. Evoque & datacenterHawk both think enterprise activity will grow in the 2nd half of 2020 The enterprise sector of the data center industry was no doubt affected by COVID-19. These enterprise businesses put more focus on the safety of their employees rather than their IT infrastructure needs. As time moves forward and there is more clarity around COVID-19 and what the future will look like, you should expect to see enterprise activity pick back up and make up for the pause in the first half of 2020. The importance of connectivity The decisions of where to put your IT equipment, how to manage your network, how to manage your public cloud are all choices that need to be thought about in the same conversation. When Evoque bought their data centers from AT&T they were faced with the challenge of not being highly connected. Over the last 18 months, Evoque has focused its strategy on bringing in more high quality, globally-connected carriers into their facilities to make them more carrier-neutral and carrier dense. We also talked about… The challenge of becoming a CEO during a pandemic Evoque has data centers in Singapore and Hong Kong, which put them in a position of being able to learn from those first lockdowns and put into practice a more advanced strategy when lockdowns happened in other areas of the world. What data center providers can do to not only help their customers today but also in the future Don’t forget to check out the rest of our HawkTalk's and don’t miss out on our latest release of market data for the data center industry.

This is an episode of HawkTalk, datacenterHawk’s series of candid one on one conversations with executives and leaders in the data center industry. If you enjoyed this episode, you can check them all out on our blog. If you’d like to know when we release future episodes, please subscribe. We recently hosted Russell Cozart, Senior Vice President of Marketing and Product Strategy at Cyxtera as part of our HawkTalk series. Russell started in the data center industry 15 years ago with Terramark and has spent time at Dell, VMWare, and prior to joining Cyxtera, managed GE’s cloud hosting portfolio. We covered topics like what it looked like to launch Cyxtera three years ago, the trends that are informing their go to market strategy now, and his read on the challenges enterprise IT leaders are having today. You can check out the full interview in the video above, or if you’re short on time, skim some of our top takeaways below. Focus On Focus After acquiring Century Link’s data center assets, the Cyxtera team focused on how they could make and deliver data center products and services better - and faster. Russell summarized it as the team asking themselves: how do we deliver the core value that we want to deliver with the combination of innovation, stability, and resiliency that customers had come to know with the Century Link data center asset? Part of that required a renewed focus. For example, the data center team spun their cyber security offerings off into separate companies so that they could focus more on delivering a world class experience to their enterprise customers. COVID-19 Has Accelerated, Not Changed, IT Mandates Particularly with COVID-19, the mandates placed upon CIOs and IT teams have remained the same - just accelerated. Everyone is asking how they can get to Point B faster. These leaders are looking for partners that can help them as they start to charge faster down the path of digital transformation. That trend of transformation is likely to hockey stick, especially around people using a hybrid combination of public cloud and colocation. IT Challenges Remain The Same While IT mandates remain the same, so do the challenges of the enterprise data center user. CapEx budgets are shrinking, many are supporting aging legacy infrastructure, and the drive to a hybrid IT strategy has left many with skills gaps and complex solutions. These have historically been challenges in the enterprise IT space, but now with COVID-19 the pressure is heightened. At the same time, leaders are trying to get what they need without sacrificing core tenants of delivering on their own IT strategy, like staying flexible and agile while being fast to market. This flexible and agile environment is top of mind for a provider like Cyxtera as they think about bringing products to market. How To Build Products That Resonate With Customers Maintaining a solid roadmap that leads to successful products across the globe takes work. Cyxtera has a presence across 29 markets globally and has invested heavily in developing an intimate understanding of their customers and their challenges. This enables them to then map out an architecture that will assist their customers in their journeys and ultimately ingest it into Cyxtera’s roadmap to ensure they bring valuable products to market. Looking Forward Looking forward, “the next 3-5 years are going to be game changing for the industry”, Russell says. Data center providers are on the precipice of major changes, driven primarily by the changes we’re seeing in the enterprise. The next 3-5 years are going to be game changing for the industry. Russell Cozart Senior Vice President of Marketing and Product Strategy at Cyxtera “[At Cyxtera, we’re] excited to deliver the cutting edge and make sure that’s something that resonates with customers. Their lives are changing and that’s for us and the industry as a whole make sure we’re there.”

1623 Farnam’s president Todd Cushing discusses the importance of carrier hotels and connectivity This is an episode of HawkTalk, datacenterHawk’s series of candid one on one conversations with executives and leaders in the data center industry. If you enjoyed this episode, you can check them all out on our blog. If you’d like to know when we release future episodes, you can subscribe here. On HawkTalk 49 David chats with Todd Cushing about 1623 Farnam and what it means to be a carrier hotel in today’s data center industry. They discuss the importance of connectivity as it continues to be a higher priority to businesses today, and the growth of the Omaha data center as a whole. If you’re short on time, check out a few of our quick takeaways below. The value of the carrier hotel Carrier hotels are places where connectivity lives, whether it’s regional, long haul, dark fiber, or another type, the carrier hotel is a location for it all to aggregate. Connectivity has become an important factor in the last 5-10 years as businesses have learned to create mature IT infrastructure that ultimately allows their business applications to work more efficiently. 1623 Farnam - a rich ecosystem of connectivity 1623 Farnam has become a crucial part of connectivity growth in the Midwest. The company is focused on a better network, lower latency, and faster connectivity. The growth of fiber in Omaha is a big reason why 1623 Farnam has put so much of their focus on connectivity. With the fiber infrastructure continuing to grow they see it as an opportunity to control fiber access in Omaha. The Omaha data center market and why it’s growing It’s not surprising the recent major growth has come from hyperscale users. From social media companies to major search engines, they’ve all established a presence in Omaha which is causing continual growth to the area. We also talked about… The transformation of 1623 Farnam, from a bank building to Omaha’s carrier hotel Todd’s prediction of the creation of data in the coming years The impact of COVID-19 on the data center industry Don’t forget to check out the rest of our HawkTalk's and don’t miss out on our latest release of market data for the data center industry.

In Podcast 31, David and Mike take a quick look back at the first half of 2020 and also take a look forward to discuss what the second half will look like for the data center market. This is an episode of HawkPodcast, datacenterHawk’s viewpoints on the data center industry. If you enjoyed this episode, you can check them all out on our blog. If you’d like to know when we release future episodes, you can subscribe to our newsletter on our site. 2Q has wrapped up, you can read more about it on our 2Q 2020 data center market overview, but we’ve started to look forward to the 2nd half of 2020. Below are a few of the points we discuss in the podcast above. Big demand in 2nd half of 2020 We think the 2nd half of 2020 will look similar to the 1st in that demand will continue to be pushed forward by big buyers all across the industry. The enterprise sector of the data center industry took a bigger hit from COVID-19, but we expect to see those businesses rebound with increased demand in 3Q and 4Q. Markets that will be active in 2nd half of 2020 After seeing the trends from 2Q, we think that there a few markets primed for activity in the 2nd half of 2020: Portland – Though only a handful of providers have a Portland presence, it continues to see healthy growth due to the attractive power costs and connectivity to subsea cables. Chicago – Tax incentives passed in 2019 were a factor in winning opportunities in 2Q. Given the large population and need for companies to be near their users, we expect growth to continue through the second half of 2020. Northern New Jersey – This market had a strong absorption quarter and continues to surprise in 2020 after it’s been quiet in recent years. Northern New Jersey had a lot of activity back in 2011-2013, so we think that there may have been some long term contracts in place that are now starting to expire, and naturally, some companies will be making decisions that could cause activity and movement in this market. Data center growth in Europe The European data center industry has different challenges than the US does, a main one being that the growth is happening in different countries. Even with those challenges, we expect to see hyperscale maturity in the major European markets. This growth should trickle down to the secondary European markets as well. Other things we talked about: • Our 2Q 2020 Data Center Market Overview • HawkTalk 45 with Andy Cvengros about the Chicago market • HawkPodcast 30 with our lead European analyst, Dan Scarbrough Don’t forget to check out the rest of our HawkPodcasts and don’t miss out on our latest release of market data for the data center industry.

In Podcast 30, David is joined by datacenterHawk’s lead European analyst to discuss some of the trends we’ve seen in the European data center market. Check out a few quick takeaways from our conversation below. This is an episode of HawkPodcast, datacenterHawk’s viewpoints on the data center industry. If you enjoyed this episode, you can check them all out on our blog. If you’d like to know when we release future episodes, you can subscribe here. You can also click here if you want to read our 2Q 2020 data center overview for North America and Europe. European Demand Trends Looking back at 2019, the majority of the activity in Europe was seen in a few markets, with Amsterdam receiving most of that activity. So far in 2020, the demand is more even across the five main European markets, including Frankfurt, London, Amsterdam, Paris, and Dublin. Growth in Frankfurt, Paris, and Dublin seems to be increasing in 2020. European Hyperscale Growth American data center providers have taken an interest in the five major European markets in the past year. This new interest has attracted more hyperscale users to look at these European markets, which has created more competition for the regional European developers and has caused them to shift their strategy. Emerging European Markets With major European markets receiving increased development interest from US data center operators, regional developers in Europe are expanding in other locations. Areas like Zurich, Warsaw, Marseille, and Barcelona are emerging markets expected to see growth based on that trend. The maturity of the subsea cable industry is also creating interest in these smaller European markets as well. Don’t forget to check out the rest of our HawkPodcasts and don’t miss out on our latest release of market data for the data center industry.

Colocation is leasing digital infrastructure from a data center operator. On this podcast, David and Mike go over the second of eight topics on data center fundamentals. We covered this in a blog series as well as an email course. Today, we answer the question “What is colocation?” and discuss some of the defining characteristics of this aspect of the data center industry. What is colocation? One option of having digital infrastructure is to build and operate your own data center, but this is mainly for large scale data center users. Colocation offers the option of leasing data center power and space from a data center provider. Colocation leases can range in size from several servers to an entire data center. Data center providers prefer to structure leases in different ways depending on user needs and lease size. Leases of 50 kilowatts (kW) and less Smaller footprints are usually all-in leases, where the user pays a set price per month with little variation. The price includes both the rental rate and power cost. Leases of 50 kW – 5 megawatts (MW) These leases are often Gross + Electric, where the user pays a set price per kW of data center infrastructure they lease per month, plus the cost of the power they use. Leases of 5 MW and higher Larger leases are often Triple Net (NNN), meaning the user pays the provider to use the space, but manages a larger portion of the operations and utilities themselves. Benefits of colocation vs on-premise data centers 1. Save on outsourcing specialized skill sets Data center operation requires a level of expertise that many companies often lack. While it’s possible for companies to develop a staff to fill this role, it’s often faster, less expensive, and more efficient to outsource the requirement. Data center providers are experts in colocation and can provide specialized solutions that best fit their customer’s needs. 2. Increased flexibility Because IT strategy can change quickly, companies value fluidity with their data center infrastructure. A company’s data center may fit their needs today, but could be inefficient later. Colocating provides flexibility and helps users avoid getting stuck in a solution that doesn’t fit their needs. 3. Cost savings from provider’s scale Data center providers are experts in designing and building data centers and often do it in a more cost-efficient manner. Large providers can also leverage their size to lower construction and power costs, and these lower costs are passed on to the user, creating lower operating expenses than owning the data center themselves. 4. Ease of customization Data center providers offer a variety of services to meet their users’ needs. They can also use their scale to attract third-party service providers, which creates a valuable ecosystem hard for single users to replicate. 5. More fiber connections A colocation data center often has stronger fiber infrastructure and easier access to cloud service providers, giving users low latency to their cloud environments and the end-customer. 6. Easier path for growth Growing your data center presence is easier with a data center provider. The relationship between a user and data center provider is typically seen as a long-term partnership. Should a company need a data center in a new market, they can often deploy infrastructure in their provider’s facility in that region. Providers like Digital Realty, Equinix, and CyrusOne report the vast majority of their customers have deployments in more than one of their data centers and many in more than one country.

T5’s Chief Operating Officer Aaron Wangenheim gives his input on Los Angeles, one of the most strategic US data center markets. This is an episode of HawkTalk, datacenterHawk’s series of candid one on one conversations with executives and leaders in the data center industry. If you enjoyed this episode, you can check them all out on our blog. Please subscribe to our podcast to be notified when we release a new episode. On HawkTalk 48 David chats with Aaron Wangenheim about the large and strategic Los Angeles data center market. They discuss the history of the market, the reason for the recent growth there, and why the hyperscale user is attracted to this market. Here are a few quick takeaways from our conversation below. The Growth of the Los Angeles Data Center Market T5 Data Centers has been in the LA data center market since 2006, and they’ve lived the growth and challenges that have taken place over the years there. Naturally, the market has always circled around media and entertainment, which is still the case today. But with its high land, power, and tax prices, the providers who have chosen to enter this market are the ones who need to be there from a strategic standpoint. Why 2019 L.A. Data Center Market Growth was at an all-time high Most of the growth that we’ve seen lately in the LA market has been from the hyperscale users. This market has always aimed to serve the media and entertainment industry, and hyperscale users have recently taken an interest in servicing these industry verticals. While that growth is happening, the enterprise user still maintains a strong presence in the LA market. What Hyperscale Users Value in a Data Center Provider One of the main concerns for hyperscale users when making a decision on where they should deploy is they need to know that they can grow if they need to. When a hyperscale user picks a market and a provider to deploy their product in, they know that they’ll need more in time. Often they don’t know how much or by when they’ll need that space, but they do know that they’ll need a partner that will grow with them. We also talked about… Specifics about the T5 facility in Los Angeles How COVID-19 has changed T5’s 2020 plan Work from home trends and how company communication trends are evolving Don’t forget to check out the rest of our HawkTalk's and don’t miss out on our latest release of market data for the data center industry.

Life on the edge can be dangerous. Randy saw it as an opportunity to found EdgeConneX, a data center company built to bring speed to the market. He took some time to walk us through his journey and how his experience shapes his outlook on today. This is an episode of HawkTalk, datacenterHawk’s series of candid one on one conversations with executives and leaders in the data center industry. If you enjoyed this episode, you can check them all out on our blog or listen to them in podcast form. If you’d like to know when we release future episodes, you can subscribe here. On HawkTalk 47 David visits with Randy Brouckman and discusses the beginnings of EdgeConneX, how COVID-19 has changed the industry, it's long term effects, and what the future of the international data center markets could look like. Randy gave us some great insights based on his experience starting and leading a top tier data center provider in EdgeConneX. Check out a few quick takeaways from our conversation below. EdgeConneX aims to bring speed to the market EdgeConneX was founded with a goal of bringing speed to the everyday technology user, or in other words “eliminating the spinning pinwheel.” They planned to do this by bringing the data closer to the user. EdgeConneX recently embarked on a data center building blitz to realize this vision, building 23 data centers over 24 months. The effects COVID-19 will have on the data center industry COVID-19 has acted as an acceleration of the digitalization of businesses. Within the first 30 to 40 days of COVID-19, there’s been tremendous growth specifically in the connectivity to the cloud. Users have been moving towards needing more power and more space with the growth of technology usage. The future of the European data center markets In Europe, there will be no slow down in the expansion of the big core markets: Frankfurt, London, Amsterdam, Paris, & Dublin. While expansion is going to continue to take place, the data sovereignty in Europe could also be driving the opening of new availability zones in new markets. Adding a second availability zone in Germany because Frankfurt isn’t enough could be a possibility, or opening a zone to service eastern Europe. These availability zones could very well be led by edge data centers. We also talked about… How newer technologies such as autonomous cars & 5G affect the edge What Randy is excited about being a leader in the data center industry Don’t forget to check out the rest of our HawkTalk's and don’t miss out on our latest release of market data for the data center industry. ------ Thank you for watching this video. I am appreciative of your thoughts and comments - and thankful for the opportunity to serve the industry through datacenterHawk. ------ Learn more about the data center industry and receive insight to US and European markets at https://www.datacenterhawk.com ------ For more exclusive content with data center professionals, be sure to subscribe to our YouTube Channel at: https://www.youtube.com/c/datacenterHawk?sub_confirmation=1 ------ Receive the latest information on US and now European data center markets by staying in touch with us here: Instagram: https://www.instagram.com/datacenterhawk_/ LinkedIn: https://www.linkedin.com/in/davidliggitt/ LinkedIn: https://www.linkedin.com/company/9488532/admin/ Twitter: https://twitter.com/d_liggitt Twitter: https://twitter.com/datacenterhawk Facebook: https://www.facebook.com/datacenterhawk/ SoundCloud: https://soundcloud.com/datacenterhawk

What is a data center? We dive into the fundamentals of a data center and give a basic overview for anyone who is looking to get into the industry. On this podcast, David and I are going over the first of eight topics on data center fundamentals. We covered this in a blog series as well as an email course. Today, we answer the question “What is a data center?” and discuss some of the defining characteristics of this real estate class. A data center is a facility that houses digital infrastructure. That’s the most basic definition that we could build to answer that question. Data centers are unique buildings with unique purposes. As such, people care about several unique aspects that you won’t always find in other commercial real estate assets classes. Location & Risk Mitigation A data center’s location is important. Every region comes with its own hazards and data centers are designed to mitigate the risks associated within that region. Most are built to withstand winds of 125+ mph, high scale earthquakes, and are located outside of flood plains. Power Consumption is the Key Metric Data centers consume 3% of our world’s electricity, and the best way to understand a data center’s size is to recognize how much power is being utilized at the site. Data centers can be measured in square footage but are more accurately measured in power. Servers consume power at a relatively consistent rate, meaning the overall power needs of a data center is a more accurate indicator of the size of a facility. A single rack of servers in a data center consumes between 2-10 kilowatts (kW) of power, while the entire data center facility can consume between 5-75 megawatts (MW). Connectivity Matters A well connected data center includes a high number of fiber providers located at the site, which provides a company flexibility with the fiber providers they want to use for the business operations. Cooling Is A Concern Servers produce a significant amount of heat. Temperature control is one of the primary limiting factors on how large a data center can be. In theory, power providers can deliver hundreds of megawatts to a data center, but a data center’s size is limited by the amount of power it can cool. It’s standard for a data center’s cooling capacity to range from 2-10 kW per rack, but new technology is now allowing organizations to achieve higher densities with their footprint. High Availability Through Redundancy Having systems in place to handle a negative equipment event is critical for data center success. Data centers typically have redundant transformers, uninterruptible power supply (UPS), backup generators, and cooling systems to keep the facility online at all times. Meeting Compliance For Multiple Industries Most industries have strict methods, procedures, and standards around operations. This also applies to how they store their data, meaning a data center must meet that industry’s requirements for a company to use it. Data center compliance focuses on a range of subjects, but often involve the security, redundancy, and operational risk of a data center. Top Tier Security Planning to reduce risk also means securing a data center from man-made hazards. Most of these facilities are surrounded by high-grade perimeter fencing with controlled access gates. Inside, 24/7 security personnel, man-trap entrances, biometric scanners, card key access and floor to ceiling steel caging all help to ensure a company’s data center environment is well protected. More Expensive Than Office Space Data centers require a high degree of specialization and design, which leads to a higher cost to build and operate a data center. Traditional estimates are 10 times more expensive than traditional office space. Don’t forget to check out the rest of our HawkPodcasts and don’t miss out on our latest release of market data for the data center industry.

Tim and David dive into the Northern Virginia market and look at how the data center industry has evolved over time, and how COVID-19 has impacted it. ––––––––––– This is an episode of HawkTalk, datacenterHawk’s series of candid one on one conversations with executives and leaders in the data center industry. If you enjoyed this episode, you can check them all out on our blog. If you’d like to know when we release future episodes, you can subscribe here. You can also listen to the podcast version here. ––––––––––– On HawkTalk 46, David visits with Sabey’s EVP of Sales & Marketing, Tim Mirick. Together they discuss the Northern Virginia data center market and how it’s become the largest data center market in the world. Check out a few quick takeaways from our conversation below. Why data center operators are drawn to Northern Virginia There are a multitude of reasons why Northern Virginia has become the largest data center market in the world. The region boasts excellent connectivity, a strong power structure, excellent government incentives, a strong labor pool, good transportation, and close proximity to several major airports. With all of that coming together, it starts to become a cycle that feeds itself, and in turn, becomes what it is today. Data center design has changed over time to fit the needs of end users Especially in the Northern Virginia market, data center operators need to have the ability to respond to their customers' requirements as they get bigger. For example, since Sabey deployed their first facility in Northern Virginia, they've needed to triple the size of their facilities in order to respond to users who required a larger environment. The scale of user requirements is a large reason why facilities have changed over the past 5-10 years. COVID-19 is changing how data center operators prioritize their presence Before COVID-19, the world spent a lot of energy focusing on moving physical objects and people around but now we’ve seen a change where the focus is turning toward moving and manipulating more data. This means that the data center industry will have a larger load to carry. From additional virtual meetings, virtual learning, and even tradeshows and conferences that are turning towards a total virtual experience, the data center industry will continue to be a part of the critical distribution system that allows all of these events to take place. We also talked about… • Renewable power will continue to be a main focus in the data center industry • COVID-19 has been a catalyst in a way to making our world more virtual Don’t forget to check out the rest of our HawkTalk's and don’t miss out on our latest release of market data for the data center industry. ------ Thank you for watching this video. I am appreciative of your thoughts and comments - and thankful for the opportunity to serve the industry through datacenterHawk. ------ Learn more about the data center industry and receive insight to US and European markets at https://www.datacenterhawk.com ------ For more exclusive content with data center professionals, be sure to subscribe to our YouTube Channel at: https://www.youtube.com/c/datacenterHawk?sub_confirmation=1 ------ Receive the latest information on US and now European data center markets by staying in touch with us here: Instagram: https://www.instagram.com/datacenterhawk_/ LinkedIn: https://www.linkedin.com/in/davidliggitt/ LinkedIn: https://www.linkedin.com/company/9488532/admin/ Twitter: https://twitter.com/d_liggitt Twitter: https://twitter.com/datacenterhawk Facebook: https://www.facebook.com/datacenterhawk/ SoundCloud: https://soundcloud.com/datacenterhawk

JLL’s Senior Vice President Andy Cvengros knows the ins and outs of the Chicago data center market and shares his knowledge with us on the current state of the market. This is an episode of HawkTalk, datacenterHawk’s series of candid one on one conversations with executives and leaders in the data center industry. If you enjoyed this episode, you can check them all out on our blog. If you’d like to know when we release future episodes, you can subscribe here. On HawkTalk 45 David discusses the always interesting Chicago data center market with Andy Cvengros. Andy lives in the Chicago area and is continually active in the data center industry while working from home through COVID-19. Here are a few quick takeaways from our conversation below. Historical growth of the Chicago data center market As a major metropolis, Chicago has always been in a prime location when it comes to being the connectivity hub of the midwest. When the financial market grew so rapidly in Chicago, it brought many other industries up with it, including the data center industry. Now, data center development is spread throughout the city to facilities accommodating both hyperscale and enterprise data center users. Chicago, the tale of two data center markets Chicago can be divided into the downtown and suburban data center markets. The suburban area is composed of larger-scale facilities that attract more hyperscale users, and the downtown area is more competitive at attracting companies with higher latency needs. Recently passed tax incentives expected to boost Chicago interest Chicago was previously known as a market that had higher taxes which made the decision for data center professionals to jump into that market difficult. That changed for last year when Illinois passed a few general infrastructure bills that also included data centers which meant that the industry would receive benefits from these changes. This move made Chicago similar to the Dallas or the Northern Virginia markets when it comes to tax benefits, and has seen a lot of additional activity begin to form since then. We also talked about… •How COVID-19 will impact the Chicago market in the future •What the story of the Chicago market will be for the rest of 2020 •Some of the benefits for Andy since he’s been working from home Don’t forget to check out the rest of our HawkTalk's and don’t miss out on our latest release of market data for the data center industry. ------ Thank you for listening. I am appreciative of your thoughts and comments - and thankful for the opportunity to serve the industry through datacenterHawk. ------ Learn more about the data center industry and receive insight to US and European markets at https://www.datacenterhawk.com ------ For more exclusive content with data center professionals, be sure to subscribe to our YouTube Channel at: https://www.youtube.com/c/datacenterHawk?sub_confirmation=1 ------ Receive the latest information on US and now European data center markets by staying in touch with us here: Instagram: https://www.instagram.com/datacenterhawk_/ LinkedIn: https://www.linkedin.com/in/davidliggitt/ LinkedIn: https://www.linkedin.com/company/9488532/admin/ Twitter: https://twitter.com/d_liggitt Twitter: https://twitter.com/datacenterhawk Facebook: https://www.facebook.com/datacenterhawk/ SoundCloud: https://soundcloud.com/datacenterhawk

HawkTalk 44 - Bill Cory offers his insight into the growing Portland/Hillsboro data center market Flexential’s Regional Vice President Bill Cory, is an expert on the Portland data center market and gives us an inside look as to why it’s seen as a hot spot in the industry today. Here are a few quick takeaways from our conversation: On HawkTalk 44 David dives into the Portland data center market with Bill Cory, who oversees the western coasts of the US and Canada for Flexential. He currently lives in the Portland area and has been there since 2000. Starting in the telecom industry and transitioning to Flexential (then ViaWest Data Centers) in 2015. Why data center users find the Portland data center market attractive. With the growth of all the SAAS companies, Portland’s location, being that it’s close to both the bay area and Seattle, played big part in why operators and users have become more attracted to the market. Portland has a much cheaper cost of real estate than what you would find in the bay area or Seattle, without being too far away from either. The government, both at the local and state levels in Oregon, have incentives for data center operators to build facilities, while also offering no sales tax which is a benefit for the users to look at the Portland market. Portland’s subsea cable access is one of the major benefits of the market. The amount of data creation is increasing more and more which is making the connectivity of data centers just as much of an important factor as the data itself. Oregon has become a diverse access point for subsea cables crossing the pacific with a favorable and easy coastline to build on. These cables not only are adding a new POP (point of presence) but also add resiliency to the west coast of the United States. What the Portland/Hillsboro market will look like in the coming years. The most recent change in this market has been the increase in large data center facilities. Hyperscale users with larger deployments typically prefer these larger facilities compared to the traditionally smaller facilities that were built years before. There are currently individual facilities planned that are larger than the entire capacity that the Hillsboro market has had for the last 20 years. We also talked about… –How COVID-19 had effected the data center industry –What makes Bill excited to be in the data center industry moving forward ------ Thank you for listening. I am appreciative of your thoughts and comments - and thankful for the opportunity to serve the industry through datacenterHawk. ------ Learn more about the data center industry and receive insight to US and European markets at https://www.datacenterhawk.com ------ For more exclusive content with data center professionals, be sure to subscribe to our YouTube Channel at: https://www.youtube.com/c/datacenterHawk?sub_confirmation=1 ------ Receive the latest information on US and now European data center markets by staying in touch with us here: Instagram: https://www.instagram.com/datacenterhawk_/ LinkedIn: https://www.linkedin.com/in/davidliggitt/ LinkedIn: https://www.linkedin.com/company/9488532/admin/ Twitter: https://twitter.com/d_liggitt Twitter: https://twitter.com/datacenterhawk Facebook: https://www.facebook.com/datacenterhawk/ SoundCloud: https://soundcloud.com/datacenterhawk

This is an episode of HawkPodcast, datacenterHawk’s internal conversations about the data center industry. If you enjoyed this episode, you can check them all out on our blog. If you’d like to know when we release future episodes, you can subscribe here. On HawkPodcast 27 David and I look back at HawkPodcast 20, where we made our predictions for 2020, and see what we got right, and what we missed, and how COVID-19 has impacted them. (spoiler: we didn’t predict a global pandemic would occur.) Here are a few quick takeaways from our conversation as well as links to what we talked about below. Data center facilities continue operating despite COVID-19 challenges Data center operators have figured out how to move forward in the midst of the pandemic. We feel bullish on the amount of activity that has already taken place in the 2Q 2020 and believe that COVID-19 hasn’t materially impacted data center operator’s ability to bring supply online.​ Virtual tours and remote monitoring highlight flexibility as data center operators look for new ways to attract and service customers​ COVID-19 is changing business as we know it and it’s caused data center operators to take a different approach to some of their norms. For example, some major operators have created virtual tours for their major data centers, such as Aligned Energy, Stream Data Centers, & Equinix. Operators with robust remote monitoring systems in place are seeing usage increase dramatically and those who do not are moving to implement them. ​ A look toward the second half of 2020 in the data center industry Toward the end of the episode, David & Mike discuss where the data center industry is headed in 2020. A couple of predictions that we discuss are, large cloud service providers leasing activity will be increased when compared to 2019, due in part to COVID-19. A little less M&A activity in the first half of 2020, but we expect there to be more in the second half. Don’t forget to check out the rest of our HawkPodcasts and don’t miss out on our latest release of market data for the data center industry. ------ Thank you for watching this video. I am appreciative of your thoughts and comments - and thankful for the opportunity to serve the industry through datacenterHawk. ------ Learn more about the data center industry and receive insight to US and European markets at https://www.datacenterhawk.com ------ For more exclusive content with data center professionals, be sure to subscribe to our YouTube Channel at: https://www.youtube.com/c/datacenterH... ------ Receive the latest information on US and now European data center markets by staying in touch with us here: Instagram: https://www.instagram.com/datacenterh... LinkedIn: https://www.linkedin.com/in/davidligg... LinkedIn: https://www.linkedin.com/company/9488... Twitter: https://twitter.com/d_liggitt Twitter: https://twitter.com/datacenterhawk Facebook: https://www.facebook.com/datacenterhawk/ SoundCloud: https://soundcloud.com/datacenterhawk

Dallas is a major data center market, but how did it get there and what does it's future look like? Anthony Bolner of Stream Data Centers has been in the industry for 20+ years. On this episode he breaks down his view of the current Dallas data center market with our CEO, David Liggitt. ––––––––––––––––––––––– This is an episode of HawkTalk, datacenterHawk’s series of candid one on one conversations with executives and leaders in the data center industry. If you enjoyed this episode, you can check them all out on our blog. If you’d like to know when we release future episodes, you can subscribe here. ––––––––––––––––––––––– If you’re short on time, you’ll find a few quick takeaways from our conversation as well as links to what we talked about below. Recent hyperscale activity indicates a healthy outlook for Dallas Dallas has always had a healthy enterprise demand but in the past two to three years we’ve seen multiple hyperscalers and cloud service providers enter the market. It certainly isn’t at the scale of other markets but we view it as a strong indicator of future growth. Comparatively low economic costs in Dallas make it an attractive market The cost of doing business in Dallas makes it an attractive market for data center operators. Electricity in Dallas can run under $0.045/kwh which is among the lowest in the nation. Oncor is the primary electricity provider in the market and has made good paths to renewable resources, which continues to grow in importance particularly for cloud providers. The cost of living, labor market, and availability of land also make Dallas attractive. Dallas suburbs are seeing more data center development than downtown Twenty years ago the Dallas data center market centered around the carrier hotels. Lately though it’s become a suburban development game as the industry seeks larger sites and bigger floor plans. Campuses continue to grow in popularity because it provides additional flexibility around the scale and timing of bringing capacity to market. Hyperscalers are creating large dark fiber paths which leads providers to build data centers based off the proximity to these key players. Even with extensive land in the suburbs, Dallas is starting to see two story designs come into the market, which was previously unthinkable. Stream continues to expand even during COVID-19 Stream has continued to expand by leaning heavily on their processes and procedures. They’ve continued with construction on 4.5 MW in Phoenix with an eye to eventually scale up to 200 MW. They’re under construction on 3.5 MW in Chicago and for end users, currently have product available in Dallas, San Antonio, Houston, and Minneapolis among other markets. We also talked about… How the Dallas data center market has changed over the years How data center users think about the facilities they will go into What the key indicators will be in Dallas moving forward Don’t forget to check out the rest of our HawkTalks and don’t miss out on our latest release of market data for the data center industry. ------ Receive the latest information on US and now European data center markets by staying in touch with us here: Instagram: https://www.instagram.com/datacenterhawk_/ LinkedIn: https://www.linkedin.com/in/davidliggitt/ LinkedIn: https://www.linkedin.com/company/9488532/admin/ Twitter: https://twitter.com/d_liggitt Twitter: https://twitter.com/datacenterhawk Facebook: https://www.facebook.com/datacenterhawk/ SoundCloud: https://soundcloud.com/datacenterhawk

Data Foundry knows a thing or two about Texas data centers. They're a data center provider and know how to produce a great product! Data Foundry began in 1994 and owns 6 data centers in the Austin and Houston markets. They’ve focused on the Texas data center markets and as discussed in the video have honed their product to offer a high quality service. Their Chief Technology Officer, Edward Henigin made time to sit down with David and talk all about the different Texas markets. Edward was Data Foundry’s first employee 20+ years ago and has been an integral part of Data Foundry’s evolution over the years. Here’s a break down of what we talk about in the video: 10:30 - Why Data Foundry has chosen to focus on Texas markets 12:20 - Specifics about the Houston data center market 15:45 - Specifics about the Austin data center market 20:00 - How companies today can get the colocation process right 25:00 - Why connectivity has become so important to the data center business 27:30 - The typical day of a CTO in the data center industry 29:15 - The biggest electrical and mechanical changes in the data center industry 33:00 - What’s going to impact the data center market in the next 3-5 years We hope you enjoy this conversation as much as we did. If you would like any more information on the Houston, Austin, or any of the other US & European data center markets check out our site, datacenterhawk.com. We provide information about data center providers, and their specific facilities as well as market overviews. ------ Thank you for listening. I am appreciative of your thoughts and comments - and thankful for the opportunity to serve the industry through datacenterHawk. ------ Learn more about the data center industry and receive insight to US and European markets at https://www.datacenterhawk.com ------ For more exclusive content with data center professionals, be sure to subscribe to our YouTube Channel at: https://www.youtube.com/c/datacenterHawk?sub_confirmation=1 ------ Receive the latest information on US and now European data center markets by staying in touch with us here: Instagram: https://www.instagram.com/datacenterhawk_/ LinkedIn: https://www.linkedin.com/in/davidliggitt/ LinkedIn: https://www.linkedin.com/company/9488532/admin/ Twitter: https://twitter.com/d_liggitt Twitter: https://twitter.com/datacenterhawk Facebook: https://www.facebook.com/datacenterhawk/ SoundCloud: https://soundcloud.com/datacenterhawk

David gets the opportunity to sit down with Peter Jones, CDO at Yondr Group. Yondr in based in Amsterdam so dcH loved getting Pete's input on the data center market in Europe. Let us know some of your thoughts on the European data center market in the comments below.

Join the conversation as David and Corey dive into the data center industry and some of Digital Realty's strategic decisions. Great talk with a ton of info to take away from it. Let us know your thoughts in the comments below. ------ Thank you for watching this video. I am appreciative of your thoughts and comments - and thankful for the opportunity to serve the industry through datacenterHawk. ------ Learn more about the data center industry and receive insight to US and European markets at https://www.datacenterhawk.com ------ For more exclusive content with data center professionals, be sure to subscribe to our YouTube Channel at: https://www.youtube.com/c/datacenterHawk?sub_confirmation=1 ------ Receive the latest information on US and now European data center markets by staying in touch with us here: Instagram: https://www.instagram.com/datacenterhawk_/ LinkedIn: https://www.linkedin.com/in/davidliggitt/ LinkedIn: https://www.linkedin.com/company/9488532/admin/ Twitter: https://twitter.com/d_liggitt Twitter: https://twitter.com/datacenterhawk Facebook: https://www.facebook.com/datacenterhawk/ SoundCloud: https://soundcloud.com/datacenterhawk

We've released our quarterly insight and Mike and David recorded a safe at home podcast just to go over the biggest headlines in some of the major markets. They go over what happened in Northern Virginia, Phoenix, and Northern California in the first quarter of 2020. They also talk about how COVID-19 has had an effect on our industry and what it could do long term to the data center markets. Blog post going over 1Q 2020 trends: https://www.datacenterhawk.com/blog/1q-2020-north-american-european-data-center-market-analysis ------ Thank you for listening. I am appreciative of your thoughts and comments - and thankful for the opportunity to serve the industry through datacenterHawk. ------ Learn more about the data center industry and receive insight to US and European markets at https://www.datacenterhawk.com ------ For more exclusive content with data center professionals, be sure to subscribe to our YouTube Channel at: https://www.youtube.com/c/datacenterHawk?sub_confirmation=1 ------ Receive the latest information on US and now European data center markets by staying in touch with us here: Instagram: https://www.instagram.com/datacenterhawk_/ LinkedIn: https://www.linkedin.com/in/davidliggitt/ LinkedIn: https://www.linkedin.com/company/9488532/admin/ Twitter: https://twitter.com/d_liggitt Twitter: https://twitter.com/datacenterhawk Facebook: https://www.facebook.com/datacenterhawk/ SoundCloud: https://soundcloud.com/datacenterhawk

While you're safe at home, listen to how Covid-19 is causing a surge in the data center industry. Will it last or will there be a fall out once everyone is able to leave their homes again? Listen in as Mike and David discuss it. HawkTalk with Steve Lim from RagingWire NTT: https://youtu.be/omrXbb60uEM Data center fundamentals blog series: https://www.datacenterhawk.com/blog/what-is-a-data-center-a-guide-for-new-industry-professionals ------ Thank you for watching this video. I am appreciative of your thoughts and comments - and thankful for the opportunity to serve the industry through datacenterHawk. ------ Learn more about the data center industry and receive insight to US and European markets at https://www.datacenterhawk.com ------ For more exclusive content with data center professionals, be sure to subscribe to our YouTube Channel at: https://www.youtube.com/c/datacenterHawk?sub_confirmation=1 ------ Receive the latest information on US and now European data center markets by staying in touch with us here: Instagram: https://www.instagram.com/datacenterhawk_/ LinkedIn: https://www.linkedin.com/in/davidliggitt/ LinkedIn: https://www.linkedin.com/company/9488532/admin/ Twitter: https://twitter.com/d_liggitt Twitter: https://twitter.com/datacenterhawk Facebook: https://www.facebook.com/datacenterhawk/ SoundCloud: https://soundcloud.com/datacenterhawk

Steve Lim, SVP of Marketing at NTT Global Data Centers discusses NTT's market strategy with datacenterHawk from inside their Dallas facility, TX1. He talks about NTT's presence in Silicon Valley, Sacramento, Chicago, Northern Virginia, & Hillsboro. Listen in to get a deeper look into the data center industry in all of these markets.

A first for datacenterHawk. Coronavirus has forced us to stay home, but we're not going to stop producing content! The data center industry is unique when it comes to how it has been impacted by coronavirus. David and Mike break down what they've seen happen so far in the industry and how different people should react to all this unknown. Things talked about in this episode: Podcast 13 - Challenges of the data center user: https://youtu.be/jXyUPDUtygA Data center fundamentals blog series: https://www.datacenterhawk.com/blog

What are the types of data centers? Mike and David go through them and help bring clarity to the differences between them. Colocation Data Centers - 14:48 Retrofit Data Centers - 23:45 Hyperscale Data Centers - 26:05 Enterprise Data Centers - 32:36 Carrier Hotels - 39:40 Edge Data Centers - 45:20 Our recent blog post about the different types of data centers: https://www.datacenterhawk.com/blog/t... DCD Dallas Panel – Is sale leaseback the final destination?: https://youtu.be/TKr7akjJ-Bc

Today, we take a break from data center industry trends and talk about leadership. Join as we dig into the significance of leadership and how it's been a pivotal aspect of datacenterHawk's journey. David discusses the experiences he's had in life that have been good examples of leadership, and how those experiences have shaped his decisions in starting a business, as well as in general life. Watch last podcast with the PTC wrap up: https://youtu.be/bzFV8DD7G3A Data center fundamentals blog posts: What is a data center? https://www.datacenterhawk.com/blog/what-is-a-data-center-a-guide-for-new-industry-professionals?utm_source=yt&utm_medium=social&utm_campaign=dc-fundamentals What is colocation? https://www.datacenterhawk.com/blog/what-is-colocation-a-guide-for-new-industry-professionals?utm_source=yt&utm_medium=social&utm_campaign=dc-fundamentals ------ Thank you for watching this video. I am appreciative of your thoughts and comments - and thankful for the opportunity to serve the industry through datacenterHawk. ------ Learn more about the data center industry and receive insight to US and European markets at https://www.datacenterhawk.com ------ For more exclusive content with data center professionals, be sure to subscribe to our YouTube Channel at: https://www.youtube.com/c/datacenterHawk?sub_confirmation=1 ------ Receive the latest information on US and now European data center markets by staying in touch with us here: Instagram: https://www.instagram.com/datacenterhawk_/ LinkedIn: https://www.linkedin.com/in/davidliggitt/ LinkedIn: https://www.linkedin.com/company/9488532/admin/ Twitter: https://twitter.com/d_liggitt Twitter: https://twitter.com/datacenterhawk Facebook: https://www.facebook.com/datacenterhawk/ SoundCloud: https://soundcloud.com/datacenterhawk

Mike and David discuss what strategies hyperscale data center users are focused on in the data center industry and the trends seen by hyperscale data center users by going through 4 main topics: 1. Dual Strategy Still Exists 2. International Markets are Eyed for Growth 3. Timeline Key for Decision Making 4. Smaller Deployments Drive Growth Around Key Business Initiatives ------ Thank you for listening. I am appreciative of your thoughts and comments - and thankful for the opportunity to serve the industry through datacenterHawk. ------ Learn more about the data center industry and receive insight to US and European markets at https://www.datacenterhawk.com ------ For more exclusive content with data center professionals, be sure to subscribe to our YouTube Channel at: https://www.youtube.com/c/datacenterHawk?sub_confirmation=1 ------ Receive the latest information on US and now European data center markets by staying in touch with us here: Instagram: https://www.instagram.com/datacenterhawk_/ LinkedIn: https://www.linkedin.com/in/davidliggitt/ LinkedIn: https://www.linkedin.com/company/9488532/admin/ Twitter: https://twitter.com/d_liggitt Twitter: https://twitter.com/datacenterhawk Facebook: https://www.facebook.com/datacenterhawk/ SoundCloud: https://soundcloud.com/datacenterhawk

We had the exclusive opportunity to sit down with an expert on the Silicon Valley and Northern California data center markets, Jerry Inguagiato. Jerry is a Senior Vice President at CBRE in their Data Center Solutions Group and a San Jose native. He knows all of the ins and outs of the Northern California data center market, and expertly guides us through them while revealing insight into the market. If you want to talk more with Jerry you can find his contact info here: http://www.cbre.us/people-and-offices/jerry-ing ------ Thank you for listening. I am appreciative of your thoughts and comments - and thankful for the opportunity to serve the industry through datacenterHawk. ------ Learn more about the data center industry and receive insight to US and European markets at https://www.datacenterhawk.com ------ For more exclusive content with data center professionals, be sure to subscribe to our YouTube Channel at: https://www.youtube.com/c/datacenterHawk?sub_confirmation=1 ------ Receive the latest information on US and now European data center markets by staying in touch with us here: Instagram: https://www.instagram.com/datacenterhawk_/ LinkedIn: https://www.linkedin.com/in/davidliggitt/ LinkedIn: https://www.linkedin.com/company/9488532/admin/ Twitter: https://twitter.com/d_liggitt Twitter: https://twitter.com/datacenterhawk Facebook: https://www.facebook.com/datacenterhawk/ SoundCloud: https://soundcloud.com/datacenterhawk

Episode 16 of the HawkPodcast. The last part in our 4 part series on challenges in the data center industry. We're focusing on investors and some of the areas that they need to research if they're going to jump into the data center industry. We discuss 3 frameworks in the industry that investors need to track: -The Data Center Market Size Framework -The Data Center Absorption Framework -The Data Center Market Pricing Framework ------ Thank you for watching this video. I am appreciative of your thoughts and comments - and thankful for the opportunity to serve the industry through datacenterHawk. ------ Learn more about the data center industry at www.datacenterhawk.com ------ Subscribe to our YouTube Channel at: https://www.youtube.com/c/datacenterHawk?sub_confirmation=1 ------ Follow us online here: Instagram: https://www.instagram.com/datacenterhawk_/ LinkedIN: https://www.linkedin.com/in/davidliggitt/ LinkedIN: https://www.linkedin.com/company/9488532/admin/ Twitter: https://twitter.com/d_liggitt Twitter: https://twitter.com/datacenterhawk Facebook: https://www.facebook.com/datacenterhawk/ SoundCloud: https://soundcloud.com/datacenterhawk

2020 is here and David & Mike have 5 predictions of what's going to happen in the data center industry through out the year. Below are the quick links to their predictions, listen to what they think is going to happen and the details of each of the predictions. 05:17 Prediction 1 - 2020 Demand 14:45 Prediction 2 - 2020 Development 22:00 Prediction 3 - 2020 Merger & Acquisition Activity Increases 25:21 Prediction 4 - 2020 Investor Interest Increases 20:07 Prediction 5 - 2020 Renewable Energy Other episodes mentioned in this podcast: HawkPodcast 16 - Demystifying the Data Center Market for Investors: https://youtu.be/dTEBFpEXcOU HawkTalk 31 with Aligned Energy’s CEO Andrew Schaap: https://youtu.be/mQiDrNXIFe8 ------ Thank you for watching this video. I am appreciative of your thoughts and comments - and thankful for the opportunity to serve the industry through datacenterHawk. ------ Learn more about the data center industry at https://www.datacenterhawk.com ------ Subscribe to our YouTube Channel at: https://www.youtube.com/c/datacenterHawk?sub_confirmation=1 ------ Follow us online here: Instagram: https://www.instagram.com/datacenterhawk_/ LinkedIN: https://www.linkedin.com/in/davidliggitt/ LinkedIN: https://www.linkedin.com/company/9488532/admin/ Twitter: https://twitter.com/d_liggitt Twitter: https://twitter.com/datacenterhawk Facebook: https://www.facebook.com/datacenterhawk/ SoundCloud: https://soundcloud.com/datacenterhawk

David & Mike look back at 2019 and discuss the data center trends that shaped the industry. Was 2019 a year of surprises or did the year go as expected? Listen to the conversation to find out. ------ Thank you for watching this video. I am appreciative of your thoughts and comments - and thankful for the opportunity to serve the industry through datacenterHawk. ------ Learn more about the data center industry at https://www.datacenterhawk.com ------ Subscribe to our YouTube Channel at: https://www.youtube.com/c/datacenterHawk?sub_confirmation=1 ------ Follow us online here: Instagram: https://www.instagram.com/datacenterhawk_/ LinkedIN: https://www.linkedin.com/in/davidliggitt/ LinkedIN: https://www.linkedin.com/company/9488532/admin/ Twitter: https://twitter.com/d_liggitt Twitter: https://twitter.com/datacenterhawk Facebook: https://www.facebook.com/datacenterhawk/ SoundCloud: https://soundcloud.com/datacenterhawk

In Hawk Podcast 18, David and Mike briefly cover the differences between the five major European data centre markets and do a quick deep dive on Dublin. If you want to learn more about these data centre markets, you can search them on the datacenterHawk platform by clicking on the links below. -Frankfurt (https://www.datacenterhawk.com/search/frankfurt) -London (https://www.datacenterhawk.com/search/london) -Amsterdam (https://www.datacenterhawk.com/search/amsterdam) -Paris (https://www.datacenterhawk.com/search/paris) -Dublin (https://www.datacenterhawk.com/search/dublin) https://www.datacenterhawk.com/markets ------ Thank you for watching this video. I am appreciative of your thoughts and comments - and thankful for the opportunity to serve the industry through datacenterHawk. ------ Learn more about the data center industry at https://www.datacenterhawk.com ------ Subscribe to our YouTube Channel at: https://www.youtube.com/c/datacenterHawk?sub_confirmation=1 ------ Follow us online here: Instagram: https://www.instagram.com/datacenterhawk_/ LinkedIN: https://www.linkedin.com/in/davidliggitt/ LinkedIN: https://www.linkedin.com/company/9488532/admin/ Twitter: https://twitter.com/d_liggitt Twitter: https://twitter.com/datacenterhawk Facebook: https://www.facebook.com/datacenterhawk/ SoundCloud: https://soundcloud.com/datacenterhawk

What are the 4 stages you need to assess when looking at colocation? David and Mike break it down and provide insight to a successful process. Phase 1: Requirements Phase 2: Request Phase 3: Review Phase 4: Realization/Relocation ------ Thank you for listening. I am appreciative of your thoughts and comments - and thankful for the opportunity to serve the industry through datacenterHawk. ------ Learn more about the data center industry at www.datacenterhawk.com ------ Subscribe to our YouTube Channel at: https://www.youtube.com/c/datacenterHawk?sub_confirmation=1 ------ Follow us online here: Instagram: https://www.instagram.com/datacenterhawk_/ LinkedIN: https://www.linkedin.com/in/davidliggitt/ LinkedIN: https://www.linkedin.com/company/9488532/admin/ Twitter: https://twitter.com/d_liggitt Twitter: https://twitter.com/datacenterhawk Facebook: https://www.facebook.com/datacenterhawk/ SoundCloud: https://soundcloud.com/datacenterhawk

GI Partners and Stream Data Centers sit down to discuss their data center in Montreal. GI Partners acquired this LEED Gold facility in 2017 and the site can support up to 20 MW with an extremely low power cost. ------ Thank you for watching this video. I am appreciative of your thoughts and comments - and thankful for the opportunity to serve the industry through datacenterHawk. ------ Learn more about the data center industry at www.datacenterhawk.com ------ Subscribe to our YouTube Channel at: https://www.youtube.com/c/datacenterHawk?sub_confirmation=1 ------ Follow us online here: Instagram: https://www.instagram.com/datacenterhawk_/ LinkedIN: https://www.linkedin.com/in/davidliggitt/ LinkedIN: https://www.linkedin.com/company/9488532/admin/ Twitter: https://twitter.com/d_liggitt Twitter: https://twitter.com/datacenterhawk Facebook: https://www.facebook.com/datacenterhawk/ SoundCloud: https://soundcloud.com/datacenterhawk

Why is the Canadian data center market growing? David sits down with Vantage Data Centers' Max Guévin in Montreal to discuss how both Montreal and Toronto continue to catch the eye of data center users looking to place both small and large data center requirements. ------ Thank you for listening. I am appreciative of your thoughts and comments - and thankful for the opportunity to serve the industry through datacenterHawk. ------ Learn more about the data center industry at www.datacenterhawk.com ------ Subscribe to our YouTube Channel at: https://www.youtube.com/c/datacenterHawk?sub_confirmation=1 ------ Follow us online here: Instagram: https://www.instagram.com/datacenterhawk_/ LinkedIN: https://www.linkedin.com/in/davidliggitt/ LinkedIN: https://www.linkedin.com/company/9488532/admin/ Twitter: https://twitter.com/d_liggitt Twitter: https://twitter.com/datacenterhawk Facebook: https://www.facebook.com/datacenterhawk/ SoundCloud: https://soundcloud.com/datacenterhawk

Our recent sit down with leading data center industry experts in Montreal discussing how large hyperscale data center users are approaching renewable energy. We also talked about challenges the space is seeing moving forward. Hear from this knowledgable group of industry experts, which included: 1) Maxime Guévin - Vantage Data Centers 2) David Cervantes - CBRE 3) Dave Holub - CloudHQ 4) Tom Traugott - EdgeCore 5) Phill Lawson-Shanks - Aligned Energy 6) Anthony Bolner - Stream Data Centers ------ Thank you for listening. I am appreciative of your thoughts and comments - and thankful for the opportunity to serve the industry through datacenterHawk. ------ Learn more about the data center industry at www.datacenterhawk.com ------ Subscribe to our YouTube Channel at: https://www.youtube.com/c/datacenterHawk?sub_confirmation=1 ------ Follow us online here: Instagram: https://www.instagram.com/datacenterhawk_/ LinkedIN: https://www.linkedin.com/in/davidliggitt/ LinkedIN: https://www.linkedin.com/company/9488532/admin/ Twitter: https://twitter.com/d_liggitt Twitter: https://twitter.com/datacenterhawk Facebook: https://www.facebook.com/datacenterhawk/ SoundCloud: https://soundcloud.com/datacenterhawk

datacenterHawk went to visit phoenixNAP's data center in Phoenix, and had the chance to sit down with their president, Ian McClarty, to discuss the Phoenix data center market. Watch the video to get the inside of phoenixNAP's thoughts and strategies in the industry today. ------ Thank you for watching this video. I am appreciative of your thoughts and comments - and thankful for the opportunity to serve the industry through datacenterHawk. ------ Learn more about the data center industry at www.datacenterhawk.com ------ Subscribe to our YouTube Channel at: https://www.youtube.com/c/datacenterHawk?sub_confirmation=1 ------ Follow us online here: Instagram: https://www.instagram.com/datacenterhawk_/ LinkedIN: https://www.linkedin.com/in/davidliggitt/ LinkedIN: https://www.linkedin.com/company/9488532/admin/ Twitter: https://twitter.com/d_liggitt Twitter: https://twitter.com/datacenterhawk Facebook: https://www.facebook.com/datacenterhawk/ SoundCloud: https://soundcloud.com/datacenterhawk

A great discussion highlighting changes with the data center user and how they look at their IT infrastructure. Here we bring three knowledgable and experienced data center industry leaders to the table to discuss how these changes are impacting where data center infrastructure is delivered today. Listen now for key insights from: –Avner Papouchado CEO, Server Farm Realty –Jonathan Schildkraut Chief Strategy Officer, CyrusOne –Anubhav Raj CFO, Aligned Energy Watch and comment below with your thoughts about the panel discussion. ------ Thank you for listening. I am appreciative of your thoughts and comments - and thankful for the opportunity to serve the industry through datacenterHawk. ------ Learn more about the data center industry at www.datacenterhawk.com ------ Subscribe to our YouTube Channel at: https://www.youtube.com/c/datacenterHawk?sub_confirmation=1 ------ Follow us online here: Instagram: https://www.instagram.com/datacenterhawk_/ LinkedIN: https://www.linkedin.com/in/davidliggitt/ LinkedIN: https://www.linkedin.com/company/9488532/admin/ Twitter: https://twitter.com/d_liggitt Twitter: https://twitter.com/datacenterhawk Facebook: https://www.facebook.com/datacenterhawk/ SoundCloud: https://soundcloud.com/datacenterhawk

datacenterHawk visits Sabey's new Intergate.Ashburn facility and sit down with their Vice President of Sales & Leasing, John Day. We discuss the new facility, why flexibility is important to today's users, and David and John give us insight on their Crossfit routines. ------ Thank you for listening. I am appreciative of your thoughts and comments - and thankful for the opportunity to serve the industry through datacenterHawk. ------ Learn more about the data center industry at www.datacenterhawk.com ------ Subscribe to our YouTube Channel at: https://www.youtube.com/c/datacenterHawk?sub_confirmation=1 ------ Follow us online here: Instagram: https://www.instagram.com/datacenterhawk_/ LinkedIN: https://www.linkedin.com/in/davidliggitt/ LinkedIN: https://www.linkedin.com/company/9488532/admin/ Twitter: https://twitter.com/d_liggitt Twitter: https://twitter.com/datacenterhawk Facebook: https://www.facebook.com/datacenterhawk/ SoundCloud: https://soundcloud.com/datacenterhawk

What a great discussion with Sharif Fotouh on how data center user demand is changing the way the market is operating. He is Managing Director with EdgePoint at Compass Datacenters, and he gives great feedback on the edge: what it is, how it works , and how it will change. One of the most interesting discussions we've had on our channel. ------ Thank you for listening. I am appreciative of your thoughts and comments - and thankful for the opportunity to serve the industry through datacenterHawk. ------ Learn more about the data center industry at www.datacenterhawk.com ------ Subscribe to our YouTube Channel at: https://www.youtube.com/c/datacenterHawk?sub_confirmation=1 ------ Follow us online here: Instagram: https://www.instagram.com/datacenterhawk_/ LinkedIN: https://www.linkedin.com/in/davidliggitt/ LinkedIN: https://www.linkedin.com/company/9488532/admin/ Twitter: https://twitter.com/d_liggitt Twitter: https://twitter.com/datacenterhawk Facebook: https://www.facebook.com/datacenterhawk/ SoundCloud: https://soundcloud.com/datacenterhawk

Our latest podcast highlights 7 TRUTHS for DATA CENTER CONSULTANTS. This is Part 3 of our 4 part series on challenges in the data center industry today. In this episode we focus on the following 7 TRUTHS and how consultants can grow to serve their clients like never before. 1 - It's early 2 - The data center market is always changing 3 - Companies don't think they need you 4 - Quality market data is scarce 5 - Clients expect market data quickly 6 - You are most valuable when you answer the why 7 - Technology advances will change the industry ------ Thank you for listening. I am appreciative of your thoughts and comments - and thankful for the opportunity to serve the industry through datacenterHawk. ------ Learn more about the data center industry at www.datacenterhawk.com ------ Subscribe to our YouTube Channel at: https://www.youtube.com/c/datacenterHawk?sub_confirmation=1 ------ Follow us online here: Instagram: https://www.instagram.com/datacenterhawk_/ LinkedIN: https://www.linkedin.com/in/davidliggitt/ LinkedIN: https://www.linkedin.com/company/9488532/admin/ Twitter: https://twitter.com/d_liggitt Twitter: https://twitter.com/datacenterhawk Facebook: https://www.facebook.com/datacenterhawk/ SoundCloud: https://soundcloud.com/datacenterhawk

In episode 27 of Hawktalk, Jhoan Checo sits down to discuss the Northern Virginia market and how DP Facilities has focused on security. ------ Thank you for watching this video. I am appreciative of your thoughts and comments - and thankful for the opportunity to serve the industry through datacenterHawk. ------ Learn more about the data center industry at www.datacenterhawk.com ------ Subscribe to our YouTube Channel at: https://www.youtube.com/c/datacenterHawk?sub_confirmation=1 ------ Follow us online here: Instagram: https://www.instagram.com/datacenterhawk_/ LinkedIN: https://www.linkedin.com/in/davidliggitt/ LinkedIN: https://www.linkedin.com/company/9488532/admin/ Twitter: https://twitter.com/d_liggitt Twitter: https://twitter.com/datacenterhawk Facebook: https://www.facebook.com/datacenterhawk/ SoundCloud: https://soundcloud.com/datacenterhawk #DP Facilities

Sitting in Aligned Energy's new Northern Virginia facility with CEO Andrew Schaap and Global Head of Design and Delivery Mike Coleman to talk about the the Northern Virginia Data Center Market. Listen in as we discuss why users are so big in Ashburn, how Aligned’s cooling approach is different, and where the industry is headed. ------ Thank you for listening. I am appreciative of your thoughts and comments - and thankful for the opportunity to serve the industry through datacenterHawk. ------ Learn more about the data center industry at www.datacenterhawk.com ------ Subscribe to our YouTube Channel at: https://www.youtube.com/c/datacenterHawk?sub_confirmation=1 ------ Follow us online here: Instagram: https://www.instagram.com/datacenterhawk_/ LinkedIN: https://www.linkedin.com/in/davidliggitt/ LinkedIN: https://www.linkedin.com/company/9488532/admin/ Twitter: https://twitter.com/d_liggitt Twitter: https://twitter.com/datacenterhawk Facebook: https://www.facebook.com/datacenterhawk/ SoundCloud: https://soundcloud.com/datacenterhawk

Clint Heiden, Chief Revenue Office at QTS offers his thoughts and opinions on the data center industry. Join Clint and I as we discuss the Northern Virginia market, data center providers moving to international markets, and new strategies and trends we are noticing in the industry today. ------ Thank you for watching this video. I am appreciative of your thoughts and comments - and thankful for the opportunity to serve the industry through datacenterHawk. ------ Learn more about the data center industry at www.datacenterhawk.com ------ Subscribe to our YouTube Channel at: https://www.youtube.com/c/datacenterHawk?sub_confirmation=1 ------ Follow us online here: Instagram: https://www.instagram.com/datacenterhawk_/ LinkedIN: https://www.linkedin.com/in/davidliggitt/ LinkedIN: https://www.linkedin.com/company/9488532/admin/ Twitter: https://twitter.com/d_liggitt Twitter: https://twitter.com/datacenterhawk Facebook: https://www.facebook.com/datacenterhawk/ SoundCloud: https://soundcloud.com/datacenterhawk #QTS

Senior manager of real estate consulting at Altus Group, Nicholas Carter visits dcH to give his thoughts on the data center industry and why determining the real estate value on data centers can drastically vary from other property types. Join the discussion below in the comments and give us your thoughts on these unique pieces of property that we call data centers. ------ Thank you for listening. I am appreciative of your thoughts and comments - and thankful for the opportunity to serve the industry through datacenterHawk. ------ Learn more about the data center industry at www.datacenterhawk.com ------ Subscribe to our YouTube Channel at: https://www.youtube.com/c/datacenterHawk?sub_confirmation=1 ------ Follow us online here: Instagram: https://www.instagram.com/datacenterhawk_/ LinkedIN: https://www.linkedin.com/in/davidliggitt/ LinkedIN: https://www.linkedin.com/company/9488532/admin/ Twitter: https://twitter.com/d_liggitt Twitter: https://twitter.com/datacenterhawk Facebook: https://www.facebook.com/datacenterhawk/ SoundCloud: https://soundcloud.com/datacenterhawk

The 2nd part of our 4 part series on challenges in the data center industry today. In this episode we focus on challenges that data center operators face in the industry today. ------ Thank you for listening. I am appreciative of your thoughts and comments - and thankful for the opportunity to serve the industry through datacenterHawk. ------ Learn more about the data center industry at www.datacenterhawk.com ------ Subscribe to our YouTube Channel at: https://www.youtube.com/c/datacenterHawk?sub_confirmation=1 ------ Follow us online here: Instagram: https://www.instagram.com/datacenterhawk_/ LinkedIN: https://www.linkedin.com/in/davidliggitt/ LinkedIN: https://www.linkedin.com/company/9488532/admin/ Twitter: https://twitter.com/d_liggitt Twitter: https://twitter.com/datacenterhawk Facebook: https://www.facebook.com/datacenterhawk/ SoundCloud: https://soundcloud.com/datacenterhawk

David sits down with NKF's Executive Managing Director Bryan Loewen and KDC's Senior Vice President Ab Atkins to discuss the advantages of powered shell data centers and different ways they're being used in the industry today. ------ Thank you for listening. I am appreciative of your thoughts and comments - and thankful for the opportunity to serve the industry through datacenterHawk. ------ Learn more about the data center industry at www.datacenterhawk.com ------ Subscribe to our YouTube Channel at: https://www.youtube.com/c/datacenterHawk?sub_confirmation=1 ------ Follow us online here: Instagram: https://www.instagram.com/datacenterhawk_/ LinkedIN: https://www.linkedin.com/in/davidliggitt/ LinkedIN: https://www.linkedin.com/company/9488532/admin/ Twitter: https://twitter.com/d_liggitt Twitter: https://twitter.com/datacenterhawk Facebook: https://www.facebook.com/datacenterhawk/ SoundCloud: https://soundcloud.com/datacenterhawk

On LUCKY episode #13, a new voice joins the podcast... Mike "Big Mike" Netzer brings his hot data center thoughts and opinions to the podcast, get excited! He also brings some new segments with him including "Over/Under" and "Role Play". Enjoy the episode and listen in as both David and Mike talk through some of the challenges for the data center user today. ------ Thank you for listening to this podcast. I am appreciative of your thoughts and comments - and thankful for the opportunity to serve the industry through datacenterHawk. ------ Learn more about the data center industry at www.datacenterhawk.com ------ Subscribe to our YouTube Channel at: https://www.youtube.com/c/datacenterHawk?sub_confirmation=1 ------ Follow us online here: Instagram: https://www.instagram.com/datacenterhawk_/ LinkedIN: https://www.linkedin.com/in/davidliggitt/ LinkedIN: https://www.linkedin.com/company/9488532/admin/ Twitter: https://twitter.com/d_liggitt Twitter: https://twitter.com/datacenterhawk Facebook: https://www.facebook.com/datacenterhawk/ SoundCloud: https://soundcloud.com/datacenterhawk

We're talking all about AI in HawkPodcast episode 12! How it's used in different industries like retail, healthcare, and the financial industry. We also go through 4 upcoming AI trends. Be sure to check out the discussion and leave your thoughts and comments below! ------ Thank you for watching this video. I am appreciative of your thoughts and comments - and thankful for the opportunity to serve the industry through datacenterHawk. ------ Learn more about the data center industry at www.datacenterhawk.com ------ Subscribe to our YouTube Channel at: https://www.youtube.com/c/datacenterHawk?sub_confirmation=1 ------ Follow us online here: Instagram: https://www.instagram.com/datacenterhawk_/ LinkedIN: https://www.linkedin.com/in/davidliggitt/ LinkedIN: https://www.linkedin.com/company/9488532/admin/ Twitter: https://twitter.com/d_liggitt Twitter: https://twitter.com/datacenterhawk Facebook: https://www.facebook.com/datacenterhawk/ SoundCloud: https://soundcloud.com/datacenterhawk

Hawk Podcast Episode 10 is here! And it's a good one! Listen as I as discuss carrier hotels and the massive ways that have impacted the data center industry. I discuss some of the most notable carrier hotels in the US and go into the details of where they're located and the history of how they came to be a carrier hotel. Enjoy the podcast and be sure to leave any questions you have in the comments for me to answer in the next edition of Ask DCH! ------ Thank you for watching this video. I am appreciative of your thoughts and comments - and thankful for the opportunity to serve the industry through datacenterHawk. ------ Learn more about the data center industry at www.datacenterhawk.com ------ Subscribe to our YouTube Channel at: https://www.youtube.com/c/datacenterHawk?sub_confirmation=1 ------ Follow us online here: Instagram: https://www.instagram.com/datacenterhawk_/ LinkedIN: https://www.linkedin.com/in/davidliggitt/ LinkedIN: https://www.linkedin.com/company/9488532/admin/ Twitter: https://twitter.com/d_liggitt Twitter: https://twitter.com/datacenterhawk Facebook: https://www.facebook.com/datacenterhawk/ SoundCloud: https://soundcloud.com/datacenterhawk

Here we are at the mid-point of the year and some major trends have occurred so far! In HawkPodcast Episode 11 I go through 11 (see what I did there) of Northern America's biggest markets and discuss the trends we've noticed in each of them. East to west coast and even up into Canada, we cover it all! ------ Thank you for watching this video. I am appreciative of your thoughts and comments - and thankful for the opportunity to serve the industry through datacenterHawk. ------ Learn more about the data center industry at www.datacenterhawk.com ------ Subscribe to our YouTube Channel at: https://www.youtube.com/c/datacenterHawk?sub_confirmation=1 ------ Follow us online here: Instagram: https://www.instagram.com/datacenterhawk_/ LinkedIN: https://www.linkedin.com/in/davidliggitt/ LinkedIN: https://www.linkedin.com/company/9488532/admin/ Twitter: https://twitter.com/d_liggitt Twitter: https://twitter.com/datacenterhawk Facebook: https://www.facebook.com/datacenterhawk/ SoundCloud: https://soundcloud.com/datacenterhawk

I dive into the super interesting Seattle data center market and discuss the topics below: -Why Seattle is an attractive market for data center users. -Where does the Seattle data center market growth occur. -The Seattle Data Center Market Moving Forward. We also bring back ASK DCH with Vol. 2! The question that was sent into us was: "What type of physical security measures do data center's take to protect their customers?" Check out the video to hear the answer! ------ Thank you for listening to this podcast. I am appreciative of your thoughts and comments - and thankful for the opportunity to serve the industry through datacenterHawk. ------ Learn more about the data center industry at www.datacenterhawk.com ------ Subscribe to our YouTube Channel at: https://www.youtube.com/c/datacenterHawk?sub_confirmation=1 ------ Follow us online here: Instagram: https://www.instagram.com/datacenterhawk_/ LinkedIN: https://www.linkedin.com/in/davidliggitt/ LinkedIN: https://www.linkedin.com/company/9488532/admin/ Twitter: https://twitter.com/d_liggitt Twitter: https://twitter.com/datacenterhawk Facebook: https://www.facebook.com/datacenterhawk/ SoundCloud: https://soundcloud.com/datacenterhawk

I traveled to Seattle to sit down with Tim Mirick of Sabey and get his thoughts on many of the top markets today as well as learn more about how data center operators approach different vertical types in the market. Tim shares some great market insight and also how Sabey has been able to thrive as a private company in the data center industry. Let us know what you think about our conversation in the comments below! ------ Thank you for listening to this discussion. I am appreciative of your thoughts and comments - and thankful for the opportunity to serve the industry through datacenterHawk. ------ Learn more about the data center industry at www.datacenterhawk.com ------ Subscribe to our YouTube Channel at: https://www.youtube.com/c/datacenterHawk?sub_confirmation=1 ------ Follow us online here: Instagram: https://www.instagram.com/datacenterhawk_/ LinkedIN: https://www.linkedin.com/in/davidliggitt/ LinkedIN: https://www.linkedin.com/company/9488532/admin/ Twitter: https://twitter.com/d_liggitt Twitter: https://twitter.com/datacenterhawk Facebook: https://www.facebook.com/datacenterhawk/ SoundCloud: https://soundcloud.com/datacenterhawk

Tag Greason, the Chief Hyperscale Officer at QTS, gives insight on the hyperscale world of the data center industry, plus much more! ------ Thank you for listening. I am appreciative of your thoughts and comments - and thankful for the opportunity to serve the industry through datacenterHawk. ------ Learn more about the data center industry at www.datacenterhawk.com ------ Subscribe to our YouTube Channel at: https://www.youtube.com/c/datacenterHawk?sub_confirmation=1 ------ Follow us online here: Instagram: https://www.instagram.com/datacenterhawk_/ LinkedIN: https://www.linkedin.com/in/davidliggitt/ LinkedIN: https://www.linkedin.com/company/9488532/admin/ Twitter: https://twitter.com/d_liggitt Twitter: https://twitter.com/datacenterhawk Facebook: https://www.facebook.com/datacenterhawk/ SoundCloud: https://soundcloud.com/datacenterhawk

Episode 8 debuts the first edition of Ask DCH! Be sure to comment below or reach out on any of our social media channels to ask us questions or give topic ideas you want us to talk about! (and use #askdch) This time we discuss how 5G is moving in and making changes! ------ Learn more about the data center industry at https://www.datacenterhawk.com ------ Subscribe to our YouTube Channel at: https://www.youtube.com/c/datacenterHawk?sub_confirmation=1 ------ Follow us online here: Instagram: https://www.instagram.com/datacenterhawk_/ LinkedIN: https://www.linkedin.com/in/davidliggitt/ LinkedIN: https://www.linkedin.com/company/9488532/admin/ Twitter: https://twitter.com/d_liggitt Twitter: https://twitter.com/datacenterhawk Facebook: https://www.facebook.com/datacenterhawk/ SoundCloud: https://soundcloud.com/datacenterhawk

I sat down with Jonathan Schildkraut of CyrusOne and had a very insightful conversation on the data center market. Jonathan is one of the most intelligent people in the industry today and I am so excited to share our talk with everyone! His thoughts on how 5G and AI will change the future of our market is so intriguing. ------ Thank you for listening! I am appreciative of your thoughts and comments - and thankful for the opportunity to serve the industry through datacenterHawk. ------ Learn more about the data center industry at www.datacenterhawk.com ------ Subscribe to our YouTube Channel at: https://www.youtube.com/c/datacenterHawk?sub_confirmation=1 ------ Follow us online here: Instagram: https://www.instagram.com/datacenterhawk_/ LinkedIN: https://www.linkedin.com/in/davidliggitt/ LinkedIN: https://www.linkedin.com/company/9488532/admin/ Twitter: https://twitter.com/d_liggitt Twitter: https://twitter.com/datacenterhawk Facebook: https://www.facebook.com/datacenterhawk/ SoundCloud: https://soundcloud.com/datacenterhawk

In episode 7 of the HawkPodcast, I give an overview of the market as a whole and how it's ebbed and flowed so far in 2019! ------ Thank you for listening. I am appreciative of your thoughts and comments - and thankful for the opportunity to serve the industry through datacenterHawk. ------ Learn more about the data center industry at www.datacenterhawk.com ------ Subscribe to our YouTube Channel at: https://www.youtube.com/c/datacenterHawk?sub_confirmation=1 ------ Follow us online here: Instagram: https://www.instagram.com/datacenterhawk_/ LinkedIN: https://www.linkedin.com/in/davidliggitt/ LinkedIN: https://www.linkedin.com/company/9488532/admin/ Twitter: https://twitter.com/d_liggitt Twitter: https://twitter.com/datacenterhawk Facebook: https://www.facebook.com/datacenterhawk/ SoundCloud: https://soundcloud.com/datacenterhawk

On the 6th episode of the Hawk Podcast, I sit down with Tim Langan, Regional Vice President of Flexential based in Atlanta. We discuss the history and the future of the Atlanta market, look at the similarities and differences between Atlanta and Dallas markets, and also relive baseball highs and lows. ------ Thank you for watching this video. I am appreciative of your thoughts and comments - and thankful for the opportunity to serve the industry through datacenterHawk. ------ Learn more about the data center industry at www.datacenterhawk.com ------ Subscribe to our YouTube Channel at: https://www.youtube.com/c/datacenterHawk?sub_confirmation=1 ------ Follow us online here: Instagram: https://www.instagram.com/datacenterhawk_ LinkedIN: https://www.linkedin.com/in/davidliggitt/ LinkedIN: https://nl.linkedin.com/company/datacenterhawk Twitter: https://twitter.com/d_liggitt Twitter: https://twitter.com/datacenterhawk Facebook: https://www.facebook.com/datacenterhawk/ SoundCloud: https://soundcloud.com/datacenterhawk

On Episode 5 of the Hawk Talk Podcast, I'm talking about the changing Phoenix data center market and 4 ways enterprise data center users are pushing data center operators to do more for them. This changing part of the market is dynamic and the next few years will be interesting to see how Fortune 1000 companies with IT infrastructure needs adopts more of a hybrid model. Enterprise data center users are pushing data center operators for the following: #1 - Flexible Solutions #2 - Future Proofed Solutions #3 - Higher Density Solutions #4 - Additional Service Solutions We talk about these and more in the latest edition of our Hawk Podcast - enjoy! ------ Thank you for watching this video. I am appreciative of your thoughts and comments - and thankful for the opportunity to serve the industry through datacenterHawk. ------ Learn more about the data center industry at www.datacenterhawk.com ------ Subscribe to our YouTube Channel at: https://www.youtube.com/c/datacenterHawk?sub_confirmation=1 ------ Follow us online here: Instagram: https://www.instagram.com/datacenterhawk_/ LinkedIN: https://www.linkedin.com/in/davidliggitt/ LinkedIN: https://www.linkedin.com/company/datacenterhawk Twitter: https://twitter.com/d_liggitt Twitter: https://twitter.com/datacenterhawk Facebook: https://www.facebook.com/datacenterhawk/ SoundCloud: https://soundcloud.com/datacenterhawk

For those of you that want to hear about user changes in the data center industry and why Chicago is a steadily growing market - this is your video. Great discussion with Jones Lang LaSalle Senior Vice President Andy Cvengros about all things data centers. ------ Thanks for listening! I am appreciative of your thoughts and comments - and thankful for the opportunity to serve the industry through datacenterHawk. ------ Learn more about the data center industry at www.datacenterhawk.com ------ Subscribe to our YouTube Channel at: https://www.youtube.com/channel/UCBkY... ------ Follow us online here: Instagram: https://www.instagram.com/datacenterh... LinkedIN: https://www.linkedin.com/in/davidligg... LinkedIN: https://www.linkedin.com/company/data... Twitter: https://twitter.com/d_liggitt Twitter: https://twitter.com/datacenterhawk Facebook: https://www.facebook.com/datacenterhawk/ SoundCloud: https://soundcloud.com/datacenterhawk Category People & Blogs

Check out our keynote from DCD Colo+Cloud Dallas 2018. Listen and then comment something that stood out to you and we will send you the slides through LinkedIn! ------ Thank you for listening! I am appreciative of your thoughts and comments - and thankful for the opportunity to serve the industry through datacenterHawk. ------ Learn more about the data center industry at www.datacenterhawk.com ------ Subscribe to our YouTube Channel at: https://www.youtube.com/channel/UCBkY... ------ Follow us online here: Instagram: https://www.instagram.com/datacenterh... LinkedIN: https://www.linkedin.com/in/davidligg... LinkedIN: https://www.linkedin.com/company/data... Twitter: https://twitter.com/d_liggitt Twitter: https://twitter.com/datacenterhawk Facebook: https://www.facebook.com/datacenterhawk/ SoundCloud: https://soundcloud.com/datacenterhawk

A great discussion with Rich O'Dea, Senior Vice President with INAP. We love hearing about data center operator growth, and Rich and I covered a number of great topics during our discussion, including: - Financial data center users and how they approach the market - Hybrid data center user decision making - Edge Computing and its role moving forward - INAP Rebranding Efforts - Rich's leadership influences throughout his career - Why Rich is excited about the future of the data center industry ------ Thanks for listening! I am appreciative of your thoughts and comments - and thankful for the opportunity to serve the industry through datacenterHawk. ------ Learn more about the data center industry at www.datacenterhawk.com ------ Subscribe to our YouTube Channel at: https://www.youtube.com/channel/UCBkY... ------ Follow us online here: Instagram: https://www.instagram.com/datacenterh... LinkedIN: https://www.linkedin.com/in/davidligg... LinkedIN: https://www.linkedin.com/company/data... Twitter: https://twitter.com/d_liggitt Twitter: https://twitter.com/datacenterhawk Facebook: https://www.facebook.com/datacenterhawk/ SoundCloud: https://soundcloud.com/datacenterhawk

------ Thanks for listening! I am appreciative of your thoughts and comments - and thankful for the opportunity to serve the industry through datacenterHawk. ------ Learn more about the data center industry at www.datacenterhawk.com ------ Subscribe to our YouTube Channel at: https://www.youtube.com/channel/UCBkY... ------ Follow us online here: Instagram: https://www.instagram.com/datacenterh... LinkedIN: https://www.linkedin.com/in/davidligg... LinkedIN: https://www.linkedin.com/company/data... Twitter: https://twitter.com/d_liggitt Twitter: https://twitter.com/datacenterhawk Facebook: https://www.facebook.com/datacenterhawk/ SoundCloud: https://soundcloud.com/datacenterhawk

On Episode 4 of our Hawk Podcast, I review a solid IDC whitepaper regarding data growth with our first podcast guest, Black and Veatch Director of Data Centers Rob Nash-Boulden. ------ Thank you for listening! I am appreciative of your thoughts and comments - and thankful for the opportunity to serve the industry through datacenterHawk. ------ Learn more about the data center industry at www.datacenterhawk.com ------ Subscribe to our YouTube Channel at: www.youtube.com/channel/UCBkY... ------ Follow us online here: Instagram: www.instagram.com/datacenterh... LinkedIN: www.linkedin.com/in/davidligg... LinkedIN: www.linkedin.com/company/data... Twitter: twitter.com/d_liggitt Twitter: twitter.com/datacenterhawk Facebook: www.facebook.com/datacenterhawk/ SoundCloud: @datacenterhawk

On Episode 3 of my Podcast, I'm talking about Six Data Center Market Trends from the 4th quarter of 2018. #1 - Hyperscale Data Center Demand Cooled in 3Q 2018 #2 - Supply Chain is Top-of-Mind for Data Center Operators #3 - Large Requirements are Creating Supply Challenges #4 - Design Evolution Required to Attract Hyperscale Opportunities is Changing #5 - Focus on Renewable Energy is Continuing to Increase #6 - Operators are Eyeing International Expansion ------ Thank you for listening! I am appreciative of your thoughts and comments - and thankful for the opportunity to serve the industry through datacenterHawk. ------ Learn more about the data center industry at www.datacenterhawk.com ------ Subscribe to our YouTube Channel at: https://www.youtube.com/channel/UCBkY... ------ Follow us online here: Instagram: https://www.instagram.com/datacenterh... LinkedIN: https://www.linkedin.com/in/davidligg... LinkedIN: https://www.linkedin.com/company/data... Twitter: https://twitter.com/d_liggitt Twitter: https://twitter.com/datacenterhawk Facebook: https://www.facebook.com/datacenterhawk/ SoundCloud: https://soundcloud.com/datacenterhawk

On HawkTalk 18, Ryan Sullivan stops by and we talk about: - Ryan's path to success in the data center industry - Their mindset behind acquiring 3, LARGE data centers in Dallas, Phoenix and Kansas City - Sale Leasebacks - why his company is focused on this as a way to acquire data center assets in different markets ----- Thank you for listening. I am appreciative of your thoughts and comments - and thankful for the opportunity to serve the industry through datacenterHawk. ------ Learn more about the data center industry at www.datacenterhawk.com ------ Subscribe to our YouTube Channel at: https://www.youtube.com/channel/UCBkY... ------ Follow us online here: Instagram: https://www.instagram.com/datacenterh... LinkedIN: https://www.linkedin.com/in/davidligg... LinkedIN: https://www.linkedin.com/company/data... Twitter: https://twitter.com/d_liggitt Twitter: https://twitter.com/datacenterhawk Facebook: https://www.facebook.com/datacenterhawk/ SoundCloud: https://soundcloud.com/datacenterhawk

Thank you for listening! I am appreciative of your thoughts and comments - and thankful for the opportunity to serve the industry through datacenterHawk. ------ Learn more about the data center industry at www.datacenterhawk.com ------ Subscribe to our YouTube Channel at: www.youtube.com/channel/UCBkY... ------ Follow us online here: Instagram: www.instagram.com/datacenterh... LinkedIN: www.linkedin.com/in/davidligg... LinkedIN: www.linkedin.com/company/data... Twitter: twitter.com/d_liggitt Twitter: twitter.com/datacenterhawk Facebook: www.facebook.com/datacenterhawk/

Thank you for listening! I am appreciative of your thoughts and comments - and thankful for the opportunity to serve the industry through datacenterHawk. ------ Learn more about the data center industry at www.datacenterhawk.com ------ Subscribe to our YouTube Channel at: https://www.youtube.com/channel/UCBkY... ------ Follow us online here: Instagram: https://www.instagram.com/datacenterh... LinkedIN: https://www.linkedin.com/in/davidligg... LinkedIN: https://www.linkedin.com/company/data... Twitter: https://twitter.com/d_liggitt Twitter: https://twitter.com/datacenterhawk Facebook: https://www.facebook.com/datacenterhawk/

On Episode 2 of my Podcast, I'm talking about 5 reasons that companies lease data centers. #1 - The Economic Advantage #2 - Flexible Solutions #3 - Scalable Options #4 - Competitive Market #5 - Time Savings ------ Thank you for listening. I am appreciative of your thoughts and comments - and thankful for the opportunity to serve the industry through datacenterHawk. ------ Learn more about the data center industry at www.datacenterhawk.com ------ Subscribe to our YouTube Channel at: https://www.youtube.com/channel/UCBkY... ------ Follow us online here: Instagram: https://www.instagram.com/datacenterh... LinkedIN: https://www.linkedin.com/in/davidligg... LinkedIN: https://www.linkedin.com/company/data... Twitter: https://twitter.com/d_liggitt Twitter: https://twitter.com/datacenterhawk Facebook: https://www.facebook.com/datacenterhawk/ SoundCloud: https://soundcloud.com/datacenterhawk

On Episode 1 of my Podcast, I'm talking about 8 Ways the DATA CENTER INDUSTRY HAS CHANGED since I started in the business. #1 - The Data Center User Matured #2 - The Data Center Operator Matured #3 - Connectivity/Network more important in data center users decisions #4 - Data Center Requirement Sizes Changed #5 - Product Changed, Competition Increased & Pricing Decreased #6 - The "Edge" is the new "Cloud" #7 - Flexibility for user becomes more important #8 - Massive growth in several markets, moderate growth in most ------ Thank you for listening. I am appreciative of your thoughts and comments - and thankful for the opportunity to serve the industry through datacenterHawk. ------ Learn more about the data center industry at www.datacenterhawk.com ------ Subscribe to our YouTube Channel at: https://www.youtube.com/channel/UCBkY... ------ Follow us online here: Instagram: https://www.instagram.com/datacenterh... LinkedIN: https://www.linkedin.com/in/davidligg... LinkedIN: https://www.linkedin.com/company/data... Twitter: https://twitter.com/d_liggitt Twitter: https://twitter.com/datacenterhawk Facebook: https://www.facebook.com/datacenterhawk/

DCD Webscale in SAN FRANCISCO June 2018- I talked hyperscale data center growth with Compass Datacenters' Nancy Novak, Turner Construction's Ben Kaplan, ABB's Ciaran Flanagan, and 1547 Managing Director Corey Welp. We dove in to how this type of data center development has and will continue to change the industry.

One of the trends driving changing data center environments is DENSITY and how end users deploy their infrastructure. Here we discuss how changes in density are impacting the data center industry.

Here's what's happening in the data center industry during 2Q 2018 - 1. Large user demand 2. Increased International Demand 3. Telecom Providers EXIT the space 4. Operators Push Toward Efficiency

Great discussion with Chris Crosby, CEO of Compass Datacenters. We dig in to where the market is going, their latest acquisitions, and his greatest leadership lesson.

Great discussion with INAP Regional Vice President Tom Panarisi discussing the data center industry. Interesting perspective on user changes over the last several years related to both increased services and growth in the market.

Cyxtera President of Data Center Services Randy Rowland and I go topic by topic talking about the data center industry - and how Cyxtera is working to change the game.

A great discussion with Chris Downie, Flexential's CEO where we covered the state of the data center industry, his approach to leading the company, and how the industry will change over the next several years. Topics also covered include: * Data Center Market Investment * Hybrid IT users * Flexential's Growth Plans * Industry Vertical Trends * New Facility Delivery * What Leaders Have Impacted His Career

Several trends emerged in 1Q 2018 in the data center industry, and we are discussing them here. Hyperscale leasing continued to be focused on scale, flexibility and timing. Vacancy rates increased in the top 4 largest data center markets. The "Planned Power" market we track at datacenterHawk increased across the board as well, and Hybrid Solutions were front and center as data center users mature in their consumption of IT infrastructure.

The Chicago market continues to see development activity and user interest in both the downtown and suburb areas of the greater Chicago area. Several new data center operators announced new future projects for the market, which will add over 60+ MW of commissioned power when fully delivered.

Several data center trends took place in Dallas in the first quarter of 2018. The market absorption was lighter than normal, but we anticipate Dallas will get to the traditional 30 MW of absorption by the end of 2018. Garland is continuing to show itself as an area where several data center operators are preparing for long term growth. The demand is coming from enterprise users and smaller cloud requirements.

The Northern California Data Center Market is increasingly active and looks to continue this trend in 2018. The market posted over 6 MW of gross absorption in the first quarter, with additional supply coming online that pushed the vacancy rate higher. We believe we'll continue to see data center operators entering this market in 2018 from a strategic standpoint.

It was a busy 1Q for the Northern Virginia Data Center Market. The area saw high levels of absorption, continual interest from large transactions and data center operators focused on long term growth. The Northern Virginia data center market is approximately 800 MW of commissioned power and the vacancy rate stood at 5.6% at the end of the quarter.

What a great discussion with RagingWire's Chief Executive Officer Doug Adams and Chief Revenue Officer Joe Goldsmith. The talk took place in VA3, RagingWire's newly delivered 16 MW, 245,000 SF data center located in Ashburn, VA. We talked about the following: * How large cloud operators are evaluating their IT infrastructure * RagingWire's latest executive team hires and future vision * Expansion markets the company is focused on * The NTT relationship and why it's important * Where data center market growth will take place in the future Learn more about RagingWire at www.ragingwire.com and more about datacenterHawk at www.datacenterhawk.com

Great data center market conversation with JLL’s Curt Holcomb - we talked about changes in the data center industry, market growth, and what is ahead. Probably laughed more than we talked.

Ali Greenwood with JLL and I talk about how data center users can "get it right" as they evaluate their IT infrastructure requirements. We also made our predictions for the Final Four.

This is a great chat with Jason Nance, Executive Vice President with Flexential. We discuss DATA CENTER INDUSTRY GROWTH, USER CHALLENGES, the IMPORTANCE OF COMPLIANCE, & the HYBRID IT USER. Jason helps lead the sales team and focuses on shaping data center solutions for end users.

RAUL MARTYNEK on DATABANK ATLANTA by datacenterHawk

SEARCH the Atlanta Market - https://www.datacenterhawk.com/search Ringing in at 165 MW, Atlanta is a rising contender with top markets in the U.S. We discuss - VACANCY RATE INDUSTRY VERTICALS PROVIDERS IN THE ATLANTA MARKET: -CyrusOne -Swith -T5 Datacenters -Digital Realty -QTS -DataBank -Ascent -H5 Data Centers -INAP -zColo DATABANK ATLANTA - https://soundcloud.com/datacenterhawk/raul-martynek-on-databank-atlanta?in=datacenterhawk/sets/2018a T5 ATLANTA - https://soundcloud.com/datacenterhawk/atlanta-t5-doubles-up?in=datacenterhawk/sets/2018a

THE DRAMATIC CHANGE - The Data Center Market by datacenterHawk

DALLAS - Data Center Market Overview by datacenterHawk

LEASING DATA CENTERS - Why it will continue by datacenterHawk

HYPER-SCALE CLOUD PROVIDERS - #1 Industry Growing Data Center Market by datacenterHawk

TRACKING THE DATA CENTER MARKET - The Challenges by datacenterHawk

MINNEAPOLIS - Data Center Market Overview by datacenterHawk

THE EDGE DATA CENTER MARKET with Hugh Carspecken by datacenterHawk

Anthony Bolner & Data Center Market Growth by datacenterHawk

4 TIPS FOR COLOCATION SUCCESS by datacenterHawk

3 DATA CENTER INDUSTRY TRENDS - 3Q 2017 by datacenterHawk

OUTSOURCING IT - Is there still resistance? by datacenterHawk

EVALUATING CLOUD/COLO Solutions by datacenterHawk

DATA CENTER CONNECTIVITY by datacenterHawk

CBRE'S PAT LYNCH on Edge Computing, Nebraska Football, and More by datacenterHawk

BRYAN LOEWEN, INDUSTRY VERTICALS, COMPLIANCE, & MORE by datacenterHawk

2018 HYBRID IT - Changing the Data Center Industry by datacenterHawk

RAUL MARTYNEK, M&A ACTIVITY, & INDUSTRY TRENDS by datacenterHawk

DATABANK MARKETS with Raul Martynek by datacenterHawk

ATLANTA - T5 DOUBLES UP by datacenterHawk

THE CHICAGO DATA CENTER MARKET DISCUSSION by datacenterHawk

T5 DATA CENTER MARKETS - Where they are, where they are going by datacenterHawk

CRAIG MCKESSON, DATA CENTER STRATEGY, & REDUNDANCY CHANGES by datacenterHawk

WHY MILITARY VETERANS WORK FOR THE DATA CENTER INDUSTRY by datacenterHawk

DATA CENTER INDUSTRY QUESTIONS - February 2018 by datacenterHawk