How to make clients love your firm
How to make clients love your firm  
Podcast: Journal of Accountancy Podcast
Published On: Mon Oct 14 2019
Description: Clients who feel an emotional connection to your firm can be your greatest assets — especially in an age where accounting work is becoming increasingly commoditized. Julie Littlechild, founder and CEO of Absolute Engagement, discusses what her organization's research reveals about how clients become truly engaged with an accounting practice.