The Scent of Rare Beauty: How Selena Gomez’s Brand Created Its First Perfume
The Scent of Rare Beauty: How Selena Gomez’s Brand Created Its First Perfume  
Podcast: Gloss Angeles
Published On: Tue Jul 29 2025
Description: Rare Beauty just dropped its most personal product yet — a fragrance — and we’re giving you an exclusive behind-the-scenes look at how it came to life. Joyce Kim, Chief Product Officer at Rare Beauty, joins us to talk about what it’s like working with Selena Gomez and what it takes to create products that truly resonate, beyond just going viral.We get into the development journey behind Rare Beauty’s new scent, Rare Eau de Parfum (including how our Glams got to test it first through Gloss Angeles Confidential!), the global inspiration behind the ingredients, and how the team prioritized inclusivity in every design detail, down to the bottle cap.Join our Slack for testing opportunities!Shop this episodeWatch our episodes!CALL or TEXT US: 424-341-0426Instagram: @glossangelspod, @kirbiejohnson, @saratanTwitter: @glossangelespod, @kirbiejohnson, @saratanEmail: glossangelespodcast@gmail.com Hosted on Acast. See acast.com/privacy for more information.